It's Only Time
It's Only Time is the second studio album by American singer-songwriter and actor Drake Bell, released on December 5, 2006, by Universal Motown Records.[1] The album was largely self-produced by Bell alongside collaborator Michael Corcoran, featuring 11 original tracks that showcase his pop rock style influenced by power pop elements.[2] Key singles from the record include the lead single "I Know", released on October 17, 2006, which highlights Bell's vocal range and emotional delivery, and "Makes Me Happy", issued as a Radio Disney edit single in 2007.[3][4] The tracklist comprises: "Up Periscope", "I Know", "Do What You Want", "It's Only Time", "Found a Way (Acoustic)", "Makes Me Happy", "Fool the World", "Fallen for You", "Rusted Silhouette", "Break Me Down", and "End It Good".[1] Commercially, It's Only Time debuted and peaked at number 81 on the US Billboard 200, with 178,000 copies sold in the United States as of 2012.[5]Development and Production
Background and Songwriting
It's Only Time marked Drake Bell's effort to establish himself as a serious pop rock musician beyond his Nickelodeon acting roles in shows like Drake & Josh, building on the foundation laid by his independent debut album Telegraph released in 2005. Bell aimed to showcase a more mature sound, distancing himself from his child star image while leveraging his guitar skills honed since age 12.[6] The album's 11 tracks were co-written by Bell, producer Michael Corcoran (also known as Backhouse Mike), and C.J. Abraham.[2] These songwriting efforts drew from Bell's personal reflections on relationships and personal growth, infusing the lyrics with themes of love, heartbreak, and self-discovery.[7] Songwriting sessions commenced in early 2006, with Bell emphasizing guitar-driven compositions that highlighted his instrumental prowess and melodic sensibilities.[6] Bell cited influences from 1960s and 1970s rock acts, particularly The Beatles and The Beach Boys, whose harmonic styles and pop sensibilities shaped the album's retro-infused sound.[6] He also expressed admiration for The Who's Roger Daltrey, reflecting a broader appreciation for classic rock vocalists and songcraft that informed his approach.[8] This process set the groundwork for the album's cohesive pop rock aesthetic.Recording Process
The recording sessions for It's Only Time took place at The Backhouse in Los Angeles.[9] The album was primarily produced by Backhouse Mike (Michael Corcoran), with additional production by C.J. Abraham on tracks 1, 2, 3, 6, 7, 9, and 10; mixing by Rob Jacobs (all tracks except 6 and 7) and C.J. Abraham (tracks 6 and 7).[9] Drake Bell performed guitar and vocals on all tracks, with production emphasizing a live band feel through basic tracking followed by overdubs to add pop rock polish.[9] Tracks 2, 3, 5, 7, 9, and 10 incorporate orchestral samples from the Vienna Symphonic Library.[9]Personnel
The album It's Only Time features contributions from a core group of musicians and production staff, primarily centered around Drake Bell and collaborator Backhouse Mike (Michael Corcoran).[9] Musicians- Drake Bell: vocals (all tracks), guitar (tracks 5, 11), keyboards (track 1), backing vocals (all tracks).[9]
- Backhouse Mike (Michael Corcoran): backing vocals (all tracks), guitar (tracks 5, 6), bass (all tracks except 8), keyboards (tracks 1, 2, 4, 6, 9, 10), percussion (all tracks).[9]
- C.J. Abraham: backing vocals (all tracks except 5), horns (tracks 1, 3, 6, 7, 10), keyboards (track 4), percussion and bottles (track 4).[9]
- Joey Finger: drums (tracks 1, 3, 7, 8, 9, 11).[9]
- Joey Travers: drums (tracks 2, 4).[9]
- Brian Burwell: drums (track 6).[9]
- Tom Kinne: bass guitar (tracks 4, 8).[9]
- Alissa Griffith: backing vocals (track 2).[9]
- DJ Eroc: scratches (track 7).[9]
- David Barlia: ukulele and Jew's harp (track 11).[9]
- Backhouse Mike (Michael Corcoran): producer and recording engineer (all tracks).[9]
- C.J. Abraham: producer (tracks 1, 2, 3, 6, 7, 9, 10), mixing (tracks 6, 7).[9]
- Rob Jacobs: mixing (all tracks except 6, 7).[9]
Release and Singles
Album Release
It's Only Time was released on December 5, 2006, by Universal Motown Records in the United States.[10] The album was offered in a standard edition consisting of 11 tracks on CD, as well as a deluxe edition that included the CD with bonus DVD content featuring guitar lessons and photoshoot outtakes.[1] A Walmart exclusive version bundled the deluxe edition with additional merchandise, such as a promotional sticker.[11] Initial marketing strategies focused on teen and young adult demographics, emphasizing radio airplay for the lead single "I Know" and cross-promotions tied to Bell's prominence on the Nickelodeon television series Drake & Josh.[10][12] International rollouts commenced later that year and into early 2007, with dedicated editions issued in markets including Mexico, Brazil, and Switzerland.[1]Singles
The lead single from It's Only Time, "I Know", was released on October 17, 2006, ahead of the album's launch to build anticipation. It was issued in promotional CD single format in the United States and Europe, as well as digital download, with no B-side tracks included. It also topped the Mexican charts.[13][3]) "Makes Me Happy" was released on October 16, 2007, as the second official single, targeting younger audiences via a Radio Disney edit. Distributed as a digital download single with no B-sides, it achieved peak positions of number 3 on the Billboard Bubbling Under Hot 100 Singles chart and number 45 on the Hot Digital Songs chart, aiding sustained promotion of the album through iTunes sales and television tie-ins.[14][15][13]Music Videos
The official music video for "I Know," the lead single from Drake Bell's album It's Only Time, was the only one produced for the project. Directed by Neon, it was filmed in October 2006.[16] The video's narrative concept portrays Bell as a charismatic rock star seducing women in glamorous settings to provoke jealousy from his girlfriend (played by Melissa Lingafelt), who in turn connects with a more subdued, piano-playing alter ego of Bell (also portrayed by the artist). Intercut performance scenes show Bell and his band delivering the song at a grand piano, underscoring the track's themes of relational tension and self-realization.[17] It premiered on MTV's Total Request Live on November 9, 2006, peaking at No. 55 on the Mediabase Charts with 295 spins, and later became available on online platforms including YouTube. Bell also performed the song live on TRL on December 6, 2006.[17]Promotion
Tour
The Nextfest tour, supporting Drake Bell's second studio album It's Only Time, took place across the United States during the summer of 2007. The tour included a kickoff show on July 7, 2007, at Heritage Park in Muskegon, Michigan, and encompassed approximately 29 shows at various venues nationwide, running through early September.[18][19] Produced by Live Nation, the tour visited 29 cities, headlined by Bell alongside Aly & AJ and Corbin Bleu, with Bianca Ryan serving as the special guest.[20] Performances drew enthusiastic crowds of young fans, with venues like amphitheaters and theaters hosting the multi-act bill.[21] Bell's setlists centered on tracks from It's Only Time, prominently featuring songs such as "I Know" and "Makes Me Happy," while incorporating older material like "Found a Way" from his prior work and occasional covers to engage audiences.[22] The tour highlighted Bell's growing popularity among teen audiences following the album's release.[23]Media Appearances
The track "Makes Me Happy" from It's Only Time was featured in the Drake & Josh special episode "Really Big Shrimp," which aired on Nickelodeon on August 3, 2007.[24] In the episode, Drake Bell performs a customized version of the song with altered lyrics tailored to the plot, where his character schemes to open a shrimp restaurant to secure a music deal from a record producer.[25] This integration highlighted Bell's dual role as actor and musician, blending the album's content directly into his ongoing Nickelodeon series. Bell performed the single "I Know" on Late Night with Conan O'Brien in December 2006, shortly after the album's release, showcasing his live vocal and guitar skills to a national audience.[26] This appearance marked an early promotional push for the track, which was released as the album's lead single on October 17, 2006. Album tracks from It's Only Time were incorporated into various Nickelodeon promotions in late 2006, including a "Drake Bell Takeover" segment aired in December that featured acoustic performances on the network's rooftop.[27] Additionally, Bell made appearances on MTV's Total Request Live (TRL) in early 2007, where he discussed the album and performed selections to engage teen viewers.[28] These media integrations significantly boosted the album's visibility among teenage audiences, facilitating a crossover from Bell's TV fanbase to his music career by leveraging his Nickelodeon fame.[29]Composition
Musical Style and Themes
It's Only Time is predominantly a pop rock album incorporating elements of power pop and alternative rock.[30][31] With a total runtime of 34:36, the record features prominent guitars, drums, and keyboards that drive its energetic sound.[32][33] The album's lyrical themes revolve around young love, heartbreak, and self-discovery, often exploring the emotional complexities of relationships and personal growth.[34][35] Standout elements include Drake Bell's falsetto vocals, which add emotional depth to the tracks, alongside Beatles-inspired melodies that infuse the music with a nostalgic, melodic charm.[36][37] The album contrasts lighter, upbeat pop rock numbers with more introspective ballads, creating a dynamic balance between exuberance and reflection.[38] In its stylistic approach, It's Only Time draws parallels to contemporaries like The Click Five, sharing a polished power pop sensibility, yet distinguishes itself through Bell's personal and youthful perspective on romance and introspection.[38]Track Listing
The album It's Only Time features 11 tracks on its standard edition. Songwriting credits primarily involve Drake Bell, Michael Corcoran (also known as Backhouse Mike), and C.J. Abraham, with variations on select tracks.[2] It was released primarily in standard CD and digital download formats; an unofficial vinyl edition was released in 2017.[1]| No. | Title | Writer(s) | Length |
|---|---|---|---|
| 1 | "Up Periscope" | Bell, Corcoran, Abraham | 3:15 |
| 2 | "I Know" | Bell, Corcoran, Abraham | 3:45 |
| 3 | "Do What You Want" | Bell, Corcoran, Abraham | 3:25 |
| 4 | "It's Only Time" | Bell, Corcoran, Abraham | 3:59 |
| 5 | "Found a Way (Acoustic)" | Bell, Corcoran | 3:02 |
| 6 | "Makes Me Happy" | Bell, Corcoran, Abraham | 2:07 |
| 7 | "Fool the World" | Bell, Corcoran, Abraham | 4:42 |
| 8 | "Fallen for You" | Bell, Corcoran | 3:16 |
| 9 | "Rusted Silhouette" | Bell, Corcoran, Abraham | 3:08 |
| 10 | "Break Me Down" | Bell, Corcoran, Abraham | 2:06 |
| 11 | "End It Good" | Bell, Corcoran, Abraham | 1:45 |
Reception
Critical Reception
Upon its release, It's Only Time received mixed reviews from critics, who praised Drake Bell's growth as a songwriter and his skillful incorporation of power pop elements while critiquing the album's polished production and reliance on teen-pop conventions. AllMusic's Eric Schneider commended Bell for revealing "a knack for charming, well-crafted pop tunes," highlighting the Beatles-inspired vintage sound that rejected slick modern production in favor of Abbey Road-style arrangements, with standout tracks like the sunny "I Know" and jaunty "Fool the World."[30] Similarly, Powerpopaholic lauded it as "a great power pop album," crediting Bell's effective draws from influences like Jellyfish and Roger Manning Jr., particularly in the melodic intensity of tracks like "Rusted Silhouette" and "Break Me Down."[38] Other outlets were less enthusiastic, pointing to a lack of originality and emotional depth amid its upbeat, formulaic structure. Blogcritics' Stephen Haag described the album as "a saccharine sweet pop album that is sure to be loved by the 13-year-old girls in the audience, but will turn off anyone looking for a little more substance," arguing that its themes of universal positivity lacked genuine soul or edge.[7] Common across reviews was appreciation for Bell's guitar work and melodic hooks, which provided moments of vibrancy, but detractors often saw the overall sound as derivative of 1960s pop revivalists without pushing boundaries. While no aggregated score exists on Metacritic, user ratings on Album of the Year ranged from 67/100 to 89/100, reflecting its appeal as a promising but uneven debut.[39] In the 2020s, retrospective analyses have reframed It's Only Time more positively, emphasizing its significance in Bell's transition from Nickelodeon stardom to a serious music career. Pieces in outlets like Album of the Year revisited the album's strong opening tracks and indie-tinged flair as underrated highlights, noting how Bell's harmonies and guitar solos foreshadowed his later work.[40] Fan discussions on platforms like Reddit have echoed this, calling it an "ironically great album" aligned with power pop classics. Additionally, the 2025 podcast *Time Will Tell: The Story of "It's Only Time"* has delved into its production and legacy, with hosts Kai Danzberg and Jordan Lapping celebrating its melodic strengths and role in Bell's artistic evolution through episode breakdowns and interviews.Commercial Performance
"It's Only Time" debuted at number 81 on the US Billboard 200, selling 23,000 copies in its first week of release.[41] By 2012, total US sales reached 178,000 copies, reflecting modest but steady physical album performance.[5] The album achieved stronger results internationally, particularly in Mexico where it peaked at number 4 on the Top 100 chart, though it earned no official certifications.[42] Digital sales provided ongoing revenue in the region without notable award recognition. By 2025, tracks from "It's Only Time" had contributed to Bell's catalog surpassing 188 million Spotify streams overall, highlighting the shift toward digital consumption. For instance, "I Know" has over 5.7 million streams and "Found a Way (Acoustic)" over 5.4 million as of November 2025.[43] Initial commercial momentum stemmed from Bell's established fanbase via the Nickelodeon series "Drake & Josh" and his supporting 2007 "It's Only Time Tour," which helped sustain visibility post-release.[44] Over time, the proliferation of digital platforms extended the album's market lifespan, transforming it from a niche pop-rock release into a streaming-era staple for nostalgic audiences.Charts
The album It's Only Time achieved moderate chart success in the United States and Mexico following its release in December 2006. It debuted and peaked at number 81 on the US Billboard 200, spending 12 weeks on the chart.[5] It also reached number 21 on the Billboard Top Rock Albums chart. Internationally, the album performed strongly in Mexico, peaking at number 4 on the Mexico Top 100 albums chart and remaining on the chart for 22 weeks. It did not enter the UK Albums Chart or the Canadian Albums Chart. The lead single "I Know" did not chart on major US singles charts. The follow-up single "Makes Me Happy" reached number 3 on the US Bubbling Under Hot 100 Singles chart.| Chart (2006–2007) | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard 200 | 81 | 12 |
| US Top Rock Albums | 21 | — |
| Mexico Top 100 Albums | 4 | 22 |
| US Bubbling Under Hot 100 ("Makes Me Happy") | 3 | — |