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Acrisure

Acrisure is a multinational and brokerage firm headquartered in . Founded in 2005 by Greg Williams, who serves as its chairman and CEO, the company specializes in providing intelligence-driven solutions for , , cybersecurity, , and to businesses and individuals. With over 19,000 employees operating in 24 countries and every , Acrisure serves one in every 19 American businesses and has achieved rapid expansion through strategic acquisitions and technological innovation. The company's growth has been remarkable, delivering a 45% compounded annual growth rate since 2013 and increasing revenue from $38 million to nearly $5 billion over the subsequent 11 years. This expansion includes acquiring approximately 1,000 partner firms. In May 2025, Acrisure secured a $2.1 billion funding round led by to further fuel its global operations and investments in and data analytics. Acrisure's service portfolio encompasses business and personal lines such as , casualty, , , and , alongside fintech offerings like payment processing, managed IT, services, and . The firm leverages cutting-edge , including hundreds of billions of points and AI-driven tools, to deliver personalized solutions and support entrepreneurial success worldwide. Notable initiatives include significant community investments, such as $22.5 million for children's programs and partnerships with organizations like the .

History

Founding

Acrisure was founded in 2005 by Greg Williams and Ricky Norris in . The company originated as a small firm in the nearby community of Caledonia, marking the beginning of its operations in . The initial positioned Acrisure as an independent agency focused on brokerage services for small businesses and individuals. It provided property, casualty, benefits, and personal solutions, emphasizing a client-centric approach to meet the needs of ambitious entrepreneurs and local clients. Williams and Norris adopted an entrepreneurial vision to disrupt the traditional brokerage by aligning interests with like-minded partners and fostering a collaborative culture. They recognized a need for innovative, efficient solutions that combined human expertise with emerging technologies, addressing limitations in conventional models through a decentralized structure that empowered agency autonomy. Early challenges included skepticism about entering a saturated market, which they overcame by prioritizing forward-thinking strategies and local relationship-building. Operations began with a single office in , achieving modest early growth through targeted client acquisition in the region. This foundational phase laid the groundwork for subsequent expansion, with the company maintaining its roots amid initial revenue from serving small-scale local businesses and individuals.

Growth and acquisitions

Acrisure's growth has been predominantly driven by an aggressive acquisition strategy, with the company completing approximately 1,000 acquisitions since 2013. These deals initially focused on regional agencies in the United States, enabling rapid consolidation of fragmented markets, and later expanded to international firms to build a global presence. This approach allowed Acrisure to integrate specialized expertise and client bases, transforming it from a mid-sized broker into a major player in the industry. A pivotal early milestone occurred in 2013 when Genstar Capital acquired Acrisure, providing the capital and strategic support needed to accelerate its expansion. This was followed by a significant management-led in 2016, valued at $2.9 billion, led by CEO Greg Williams and involving investors such as Abry Partners, with facilitation from and . The transaction shifted majority ownership to management and agency partners while retaining Genstar as a minority stakeholder, further fueling Acrisure's acquisition momentum. Revenue growth reflected the success of this strategy, surging from $38 million in 2013 to over $3 billion by 2021, with a compounded annual growth rate of 58% from 2013 to 2022. This scaling was supported by high-volume dealmaking, including 155 acquisitions in 2021 alone, which contributed to $2.82 billion in revenue that year and demonstrated sustained double-digit growth. Geographically, Acrisure expanded from operations in just three U.S. states in 2013 to coverage across all 50 states and 21 countries by 2024, achieved through targeted acquisitions that filled market gaps both domestically and abroad. This footprint growth enhanced its ability to serve diverse clients, from local businesses to multinational entities, while maintaining a focus on integrated service delivery.

Recent developments

In May 2025, Acrisure announced a $2.1 billion capital raise through the issuance of , led by with participation from investors including Management & Research Company and Apollo Funds, which valued the company at $32 billion. This funding was aimed at supporting as well as technology investments to bolster Acrisure's platform. In October 2025, Acrisure finalized its $1.1 billion acquisition of Heartland Payroll Solutions from , integrating a U.S.-based and platform that serves over 50,000 clients and enhances Acrisure's offerings in processing for small to midsize businesses. The deal, rebranded under Acrisure as Auris, positions the company to expand its diversified ecosystem. In October 2025, Acrisure announced plans to eliminate approximately 400 accounting positions globally, effective in early 2026, as part of efforts to automate operations through and advanced , including about 200 roles in its Grand Rapids headquarters. The restructuring reflects broader industry trends toward tech-driven efficiency in . In October 2025, Acrisure appointed Benjamin Funk, former global head of insurance at , as Chief Technology and Chief AI Officer to lead its global technology strategy. In November 2025, the company named Aaron Radelet as Chief Corporate Affairs Officer. In December 2024, PitchBook identified Acrisure as one of the top 50 private equity-backed IPO candidates for 2025, highlighting its growth potential amid a recovering market for public listings. As of November 2025, however, Acrisure has not filed for an .

Business

Core services

Acrisure operates primarily as an insurance brokerage firm, offering a range of products tailored to businesses and individuals. Its core brokerage services include and , which covers risks such as , , and for enterprises; employee benefits programs encompassing , dental, and plans; and personal lines like , , , and . In addition to brokerage, Acrisure provides complementary services such as solutions through its Acrisure Re division, which facilitates risk transfer for insurers via traditional and alternative mechanisms; consulting to identify and mitigate operational hazards; for real estate transactions; via Acrisure Mortgage; and processing, enhanced by the October 2025 acquisition and integration of Heartland Payroll Solutions for $1.1 billion, rebranded as Auris to support HR needs and adding over 50,000 clients. The company serves a broad client base, including one in every 19 U.S. businesses as of January 2025, with a focus on small to medium-sized enterprises—98% of which employ 100 or fewer people—delivering personalized solutions to address their unique risk profiles and financial goals. Acrisure's revenue is derived mainly from commissions, typically a percentage of premiums placed with insurers, supplemented by growing fee-based services for consulting, , and other non-insurance offerings.

Technology and fintech integration

Since 2020, Acrisure has undergone a significant transition from a traditional insurance brokerage to a diversified platform, leveraging acquisitions and investments to integrate advanced technologies such as (AI) for enhanced risk assessment and client analytics. This evolution has been accelerated by strategic moves, including a $2.1 billion funding round in 2025 led by , which valued the company at $32 billion and supported its expansion into tech-enabled . Key to this shift is the incorporation of AI-driven tools that analyze vast datasets to provide predictive risk modeling and personalized client insights, moving beyond conventional brokerage models. Acrisure's proprietary platforms exemplify this integration, offering intelligence-driven solutions tailored to cybersecurity, managed IT, and data-driven insurance processes. Acrisure Cyber Services provides comprehensive cybersecurity and managed IT offerings, including 24/7 monitoring, endpoint protection, and to safeguard client and . For insurance quoting, the company employs platforms like AcrisureIQ, launched in recent years, which enable efficient, real-time evaluation of risks and customized quoting based on proprietary and market intelligence. In 2025, Acrisure Re expanded this with AcrisureIQ PRO, a reinsurance optimization tool that aggregates portfolios, assesses business segments, and designs efficient risk transfer strategies using advanced . Notable innovations in 2025 include the appointment of Benjamin Funk as Chief Technology and Chief Officer in October, bringing expertise from to spearhead initiatives across the organization. This aligns with Acrisure's broader adoption, which has driven operational efficiencies, such as automating accounting processes to streamline financial operations and reduce manual workloads. These advancements reflect a commitment to combining expertise with to enhance service delivery in the and sectors. The impact of these technologies is evident in Acrisure's ability to support over team members globally and serve one in every 19 U.S. businesses, the majority of which are small businesses (98% with 100 or fewer employees) as of January 2025, through digital tools that facilitate real-time modeling and integrated asset management. By 2025, such platforms have enabled scalable, data-informed decision-making, positioning Acrisure as a leader in tech-enhanced .

Organization and leadership

Executive team

Greg Williams serves as the co-founder, Chairman, and of Acrisure, a position he has held since the company's inception in 2005. With a background in , Williams previously worked as an investor and board advisor to various companies and as for National Corporation, leveraging his financial expertise to build Acrisure into a global leader in brokerage. Vince Lombardo is the of Payroll at Acrisure, overseeing the company's payroll and management division following its acquisition from in 2025. Lombardo brings over 20 years of leadership in payroll and , including his prior role as President of the North American Merchant Business at and Heartland, where he drove customer strategies and expanded merchant solutions across the and . Aaron Miller acts as , a role he assumed in 2024, focusing on profitable growth, capital allocation, and strategic . With more than 20 years in private equity and for companies, including as Global Head of Strategy and at , Miller advises on financial strategy to support Acrisure's expansion. In 2025, Acrisure appointed Benjamin Funk as Chief Technology and Chief Officer to lead global technology strategy, emphasizing transformation, enterprise automation, and digital client experiences. Funk previously served as Global Head of Insurance at , where he applied data analytics to insurance solutions, and as a Mathematical Modelling at Palo Alto VA Hospital. Also in 2025, Aaron Radelet joined as Chief Corporate Affairs Officer in a newly created position, managing global corporate brand, reputation, communications, and strategies. Radelet has extensive experience in corporate communications, having served as Chief Communications Officer at and , where he built and promoted major global brands. Acrisure's board of directors provides strategic oversight, including co-founder and CEO Greg Williams and representatives from key private equity investors such as . In 2025, Bain Capital Partner Cristian Jitianu joined the board following the firm's $2.1 billion funding round led by Bain, enhancing governance amid Acrisure's growth. As of November 2025, there have been no major succession changes or shifts in the executive team beyond the aforementioned C-suite appointments of Funk and Radelet.

Global operations and structure

Acrisure operates as a privately held and brokerage firm headquartered in . The company's organizational structure features a network of regional agencies that maintain operational autonomy while being integrated into a centralized platform, enabling unified technology access and data-driven services across its operations. This hybrid model supports scalability through acquisition-driven expansion, allowing local expertise to align with global standards. As of 2025, Acrisure employs over 19,000 colleagues across over 500 offices, with a presence in all 50 U.S. states and 24 countries worldwide. In October 2025, Acrisure announced plans to lay off approximately 400 employees starting in 2026, citing advancements in and integration. The workforce spans diverse roles in brokerage, , and support functions, contributing to the firm's annual revenue exceeding $5 billion. Acrisure's international footprint has grown primarily through strategic acquisitions in , , and , establishing operations in key markets such as the , , , , , and others. These expansions enable the company to serve clients across 24 countries, tailoring solutions to regional regulatory and market needs while leveraging its global platform. In terms of , Acrisure remains privately held, with majority ownership by its employees and management, alongside significant stakes from institutional investors including Special Situations, which led a $2.1 billion funding round in May 2025 that valued the firm at $32 billion. Other participants in the investment include Fidelity Management & Research Company and Apollo Funds, supporting ongoing growth initiatives.

Notable sponsorships

Acrisure has pursued high-profile sponsorships, particularly in and , to enhance brand visibility. Key deals include naming rights for several venues. In July 2022, Acrisure secured a 15-year naming rights agreement for the ' home stadium, renaming it . Earlier that year, in January 2022, the company announced a 10-year partnership for the Arena in , which became and serves as the home for the League's . In October 2022, Acrisure obtained multiyear for the main entrance at , home of the , dubbing it the Acrisure Great Hall. A February 2022 deal made Acrisure a three-year "pillar partner" of in , including branding for the Grand Rapids Griffins hockey team. In March 2025, Acrisure entered a long-term sponsorship with for in . Most recently, in October 2025, Acrisure donated $30 million for to a new riverfront amphitheater in Grand Rapids as part of a $184 million revitalization project.

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