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Anchor Bay Entertainment

Anchor Bay Entertainment is an film and home entertainment distribution company specializing in , including , sci-fi, and cult classics, with a legacy of releasing independent and niche titles on such as DVD and Blu-ray, as well as platforms. Originally formed in May 1995 by the Handleman Company through the acquisition and merger of the home video distributors Video Treasures (established in ) and Starmaker Entertainment, Anchor Bay Entertainment quickly established itself as a key player in the market, based in . The company remained under Handleman ownership until 2003, when it was sold to ; IDT Entertainment, which included Anchor Bay, was then acquired by (owner of ) in 2006, leading to a brief rebranding as Starz Home Entertainment in 2007 before reverting to the Anchor Bay name in 2008. During this period, Anchor Bay gained prominence for distributing a wide range of content, including feature films, television series, specials, and short films, often focusing on international and specialty titles that appealed to dedicated fans. In 2011, The Weinstein Company acquired a 25% stake in Anchor Bay, further expanding its catalog of independent productions. The company's trajectory shifted in 2016 when Lionsgate agreed to acquire its parent Starz Inc. for $4.4 billion, after which Anchor Bay's North American operations were absorbed into Lionsgate Home Entertainment, effectively discontinuing the brand by 2017. The Anchor Bay trademark became available for acquisition, leading to its revival on February 15, 2024, by Umbrelic Entertainment co-founders Thomas Zambeck and Brian Katz, who relaunched it as a distribution arm emphasizing genre content for theatrical, physical, and digital release. The revival has faced legal challenges, including a trademark infringement lawsuit filed by Lionsgate in April 2025, contesting the use of the brand name. Under this new iteration, Anchor Bay has acquired worldwide rights to projects such as the sci-fi film Daddy (released in 2025), Abruptio, Dinner with Leatherface, and Cursed in Baja, and launched the Anchor Bay UnDISCovered label in May 2025 to champion independent films, signaling a continued commitment to innovative and audience-engaging storytelling in the independent film space.

History

Founding and Early Operations

Anchor Bay Entertainment traces its origins to Video Treasures, a founded in 1985 by George Port in . Initially, Video Treasures specialized in and low-budget films, distributing them primarily on tapes to capitalize on the growing home video market. The company was acquired by the Handleman Company in 1989, which expanded its operations while maintaining a focus on budget-friendly releases. In 1994, Handleman acquired Starmaker Entertainment, another budget video distributor established in 1989 that competed directly with Video Treasures by releasing titles and licensed content on . The following year, in May 1995, Handleman merged Video Treasures and Starmaker to form Anchor Bay Entertainment, named after a sailing-inspired reference from Port's personal interests. Under Port's leadership as president, the new entity positioned itself as a boutique label dedicated to and films, emphasizing high-quality restorations of classic titles, particularly in the genre. Early operations centered on and formats, targeting niche audiences with enhanced editions featuring bonus materials to differentiate from mainstream distributors. By the late 1990s, Anchor Bay transitioned to DVD releases, leveraging the format's superior quality to further its strategy of cultivating loyal fans of genre and pop culture content. served as until 1997, guiding the company's initial growth before retiring.

Expansion and Acquisitions

Anchor Bay remained under Handleman ownership until 2003, when it was sold to IDT Entertainment for approximately $60 million, integrating it into IDT's growing entertainment division. In 2006, Corporation, owner of the cable network, acquired IDT Entertainment—which included Anchor Bay Entertainment—for $186 million in cash plus the assumption of existing indebtedness, integrating Anchor Bay into the newly formed Media as its home entertainment division. This move positioned Anchor Bay to leverage 's resources for broader content distribution, marking a significant step in its corporate scaling during the mid-2000s. Following the acquisition, Anchor Bay, operating briefly as Starz Home Entertainment, expanded into high-definition formats in 2007 by committing exclusively to Blu-ray for its HD releases, aligning with the emerging standard for . This shift included a heightened emphasis on restorations, exemplified by the launch of The Anchor Bay Collection series, which featured remastered picture and sound for classic titles along with new bonus materials. The initiative supported Anchor Bay's growth in catalog sales and positioned it to capitalize on the transition from DVD to digital and HD media. Anchor Bay further broadened its scope through strategic partnerships with major studios for ancillary rights, including deals that enabled distribution of licensed content from libraries such as those previously handled by for certain classic films. In 2008, as reinstated the Anchor Bay Entertainment brand, the company launched expanded international operations, notably establishing Anchor Bay UK to target European markets with localized releases. In 2011, acquired a 25% stake in Anchor Bay's parent Media, leading to a multi-year distribution agreement that added Weinstein's films to Anchor Bay's catalog. These developments drove overall revenue expansion, fueled by robust catalog performance and diversified distribution channels through the late .

Decline and Integration

The rise of streaming services, particularly , profoundly impacted the industry in the , leading to a sharp decline in sales. U.S. physical disc sales fell from approximately $16.3 billion in 2010 to $5.5 billion in 2016, a reduction of over 65% as consumers shifted toward digital subscriptions and on-demand viewing. Anchor Bay Entertainment, as a leading distributor of DVDs and Blu-rays specializing in niche genres like and films, faced significant pressures from this transition, with its core business model reliant on physical formats. In July 2016, Lionsgate announced its acquisition of , Anchor Bay's parent company, for $4.4 billion in a cash-and-stock deal, which was completed on December 8, 2016, creating a vertically integrated content platform. This merger brought Anchor Bay's home entertainment operations under 's umbrella, aligning it with broader studio assets but signaling the end of its independent operations. On August 29, 2017, Anchor Bay was fully folded into Lionsgate Home Entertainment, effectively dissolving its standalone branding and distribution functions. The integration period marked a wind-down of Anchor Bay's original operations, with staff reductions due to redundancies in the merged entity. New releases under the Anchor Bay banner tapered off after 2017, with final major titles including the thriller in mid-2017 and various catalog reissues of horror classics and genre films through 2016-2017. By 2018, the company ceased producing content under its original branding, and its website functionality was discontinued, reflecting the completion of the operational merger. The transition also involved financial adjustments related to licensing rights for Anchor Bay's extensive library, though specific disputes were resolved within the broader framework.

Revival and Current Ownership

In February 2024, Umbrelic Entertainment co-founders Thomas Zambeck and Brian Katz acquired the Anchor Bay Entertainment name and trademark from , which retained rights to the original company's extensive library. This revival positioned Anchor Bay as an independent distribution arm focused on genre films, particularly and cult classics, for both and digital platforms. The relaunched entity's initial releases included the puppet horror film in 2024, the documentary Dinner with —exploring the legacy of Gunnar Hansen's portrayal of the iconic character—which arrived on Blu-ray and DVD in February 2025, and the acquisition of worldwide rights to the sci-fi thriller Daddy, also released in February 2025. These titles marked Anchor Bay's return to distributing niche content with an emphasis on innovative storytelling in the genre. Under Zambeck and Katz's leadership, Anchor Bay has outlined plans to build a curated library of new releases and reissues, prioritizing limited-edition physical formats and collector's items to appeal to dedicated fans. As of November 2025, the company continues to expand with ongoing projects, including the launch of the Anchor Bay label for indie horror titles debuting in fall 2025 and additional releases such as Young Blondes, Stalked and Murdered on Blu-ray in November 2024, alongside explorations into streaming distribution channels.

Business Model

Home Video Distribution

Anchor Bay Entertainment established itself as a key player in distribution by specializing in formats such as DVD and Blu-ray for and , with some UHD releases in its earlier operations. Originating from Video Treasures, which focused on releases in the and early , the company transitioned to DVD in the late , building a robust catalog through licensing deals and exclusive rights acquisitions. By the , Blu-ray became a core format, with the company emphasizing high-quality transfers and remastering efforts for older catalog titles, including works inherited from its predecessor. This approach allowed Anchor Bay to manage and revitalize an extensive library, distributing thousands of titles by the mid-2010s across various genres. The company's catalog management strategies centered on securing exclusive distribution rights and investing in restorations to enhance value for collectors and retailers. For instance, partnerships with content providers like and enabled Anchor Bay to handle remastered versions of cult classics and original programming, often bundling them with bonus materials such as audio commentaries, behind-the-scenes footage, and interviews. These efforts extended to limited-edition releases featuring premium packaging like slipcovers, tin sets, and custom artwork, which differentiated Anchor Bay's offerings in a competitive market dominated by major studios. Internationally, Anchor Bay expanded through dedicated subsidiaries, including Anchor Bay Entertainment Canada, Limited, and Anchor Bay Entertainment UK Limited, which facilitated distribution in and . These operations supported releases in multiple markets, leveraging local partnerships to adapt content for regional audiences while maintaining a focus on . In the , as digital consumption rose, Anchor Bay shifted toward hybrid models incorporating video-on-demand (VOD), electronic sell-through (), and streaming, alongside traditional discs; this evolution was evident in multi-platform deals that integrated physical releases with access. Following its acquisition by in 2016 and subsequent revival in 2024 under Umbrelic Entertainment, Anchor Bay has prioritized collector-focused physical releases on Blu-ray and DVD while embracing digital hybrids, as seen in 2024-2025 releases such as the sci-fi film Daddy (premiered November 2024), the horror films Crust, Cursed in Baja, and (home video December 2024), and Young Blondes, Stalked and Murdered (November 2024). This post-revival strategy includes exclusive VOD rights alongside physical editions, reflecting a balanced approach to distribution.

Licensing and Partnerships

Anchor Bay Entertainment's licensing strategy emphasized collaborations with studios and producers to secure rights for genre and indie content, often through revenue-sharing models where the company managed distribution for theatrical or existing catalogs in exchange for a percentage of sales. In , Anchor Bay formed a partnership with , including IFC and Sundance Channel, to distribute TV series on , such as Rectify and Low Winter Sun. These agreements expanded access to original programming under revenue-sharing terms that leveraged Anchor Bay's expertise in . Historically, Anchor Bay secured licensing for various catalogs to capitalize on followings. Following its revival under Umbrelic Entertainment, Anchor Bay pursued new partnerships, acquiring worldwide rights to the sci-fi Daddy from director Neal Kelley for a release. The company also distributed Abruptio, a produced by Evan Marlowe, through a deal that handled U.S. theatrical (September 27, ) and rights (December 10, ). These post-revival agreements reflect a focus on acquisitions with revenue-sharing arrangements for and physical . During the transition to Lionsgate ownership in 2017, Anchor Bay faced challenges in renewing licenses for parts of its catalog, resulting in losses of certain titles as prioritized its own branding and promotions for existing works. This period disrupted some partnerships but paved the way for the brand's independent revival.

Production and Co-Productions

Anchor Bay Entertainment's engagement in was relatively limited, serving primarily as a complement to its core distribution business, with a focus on co-financing and co-producing low-to-mid-budget independent projects in the and genre spaces. The company formed a production arm in the early to facilitate these efforts, enabling investments in original content that could leverage its expertise for marketing and release strategies. This included creative input on promotional campaigns and direct-to-video or limited theatrical rollouts, ensuring alignment with Anchor Bay's distribution strengths. Key examples of early co-productions include the 2004 horror-comedy , a zombie musical directed by Leutwyler, which Anchor Bay co-produced alongside Ambush Entertainment and Goal Line Productions. Over the subsequent years, Anchor Bay invested in several projects, often providing partial financing for genre films aimed at cult audiences, such as the 2006 family horror thriller The Hamiltons, directed by the Butcher Brothers. These investments typically targeted budgets suitable for releases or limited theatrical runs that capitalized on Anchor Bay's niche in horror home entertainment. Following the company's decline and integration into in 2017, the 2024 revival under Umbrelic Entertainment co-founders Thomas Zambeck and Brian Katz marked a renewed emphasis on supporting through its sub-label, which champions and distributes overlooked indies, with a first wave of four titles slated for Fall 2025. This post-revival shift prioritizes acquisitions and strategic home media partnerships for horror and sci-fi indies to support emerging filmmakers.

Notable Content

Horror and Genre Films

Anchor Bay Entertainment established itself as a premier distributor of and during the late and early , focusing on classics, B-movies, and international titles that appealed to dedicated fans of the genre. The company played a pivotal role in bringing Italian to American audiences, particularly through restorations and high-quality releases of and films. A notable example is its 1998 DVD release of Lucio Fulci's (1979), which introduced uncensored versions of the film to home video markets and helped revive interest in Fulci's gore-laden style. This distribution strategy emphasized archival preservation, making obscure European accessible while catering to collectors seeking authentic, unedited experiences. The company's catalog included key franchises that defined its horror legacy, such as the ' Puppet Master series, where Anchor Bay handled DVD releases for multiple entries, including the crossover (2004), which blended puppet animation with supernatural horror elements. These releases solidified Anchor Bay's reputation for handling iconic slasher properties with comprehensive packaging that included bonus features like commentaries and behind-the-scenes footage. Anchor Bay innovated in the home video space by prioritizing uncut editions and enriched supplemental content for cult favorites, setting a standard for genre releases. For instance, its 2000 DVD of Lucio Fulci's (1981) featured the complete, unrated version with all original gore intact, alongside extras such as director retrospectives and the rare German color pre-credit sequence, enhancing the film's atmospheric dread and surreal hellscape narrative. This approach not only preserved the integrity of horror but also boosted collector interest through limited-edition tins and booklets. In its 2024 revival under new ownership by Umbrelic Entertainment founders Thomas Zambeck and Brian Katz, Anchor Bay refocused on innovative horror projects, starting with the puppet-centric thriller , a stop-motion feature directed by Tony Trov and distributed theatrically on September 27, 2024, starring genre icons like and . The label also launched , a documentary exploring Gunnar Hansen's portrayal of the iconic chainsaw-wielding villain from the original (1974), featuring interviews with surviving cast members and crew, including cinematographer . These releases signal Anchor Bay's continued commitment to genre storytelling that blends with fresh and biographical depth. In 2025, Anchor Bay continued this momentum with the February 25 release of the sci-fi horror film Daddy on Blu-ray and digital platforms.

Special Interest Releases

Anchor Bay Entertainment launched its special interest division in the late , focusing on and instructional content to diversify beyond feature films. By 1997, the company began distributing fitness and wellness titles, including the VHS release of Tai-Chi for Health on August 22, which provided step-by-step guidance on the ancient martial art for physical and mental benefits. Similarly, that October saw the release of Crunch: Step & Sweat, a high-energy workout led by instructors Michelle Dozois and Tracy York, emphasizing aerobic routines for and endurance. These early efforts marked Anchor Bay's entry into the growing fitness market, where it quickly established itself as a key player. Throughout the 2000s, Anchor Bay expanded its special interest catalog with instructional videos targeting niche audiences, such as women over 35 seeking convenient home workouts. The company's 10 Minute Solution series, including the bestselling Pilates edition, offered segmented routines for toning and flexibility, contributing to Anchor Bay's dominance in the sector with 21 of the top 40 fitness titles and a 37.85% market share in home video fitness by 2015. Martial arts instructionals were another focus, exemplified by Crunch: Tae Boxing, which blended kickboxing, dance, and self-defense techniques under Billy Blanks, appealing to beginners interested in practical fitness and empowerment. This targeted approach, often through proprietary brands like Crunch and partnerships for how-to content, positioned special interest releases as a reliable revenue stream, emphasizing accessibility and specialized programming over mainstream entertainment. In the post-revival era under new ownership by Umbrelic Entertainment, Anchor Bay continued its documentary output with a nod to genre influences. The 2024 release of Dinner with , directed by Michael Kallio, explores the life and career of , the actor behind the iconic character from , through interviews and archival footage, serving as a tribute to history while fitting the special interest mold of biographical . This title, distributed on Blu-ray and digital platforms as of , 2025, underscores Anchor Bay's ongoing commitment to niche, educational content that engages dedicated fan communities.

Key Franchises and Collections

Anchor Bay Entertainment managed several prominent film franchises through its home video distribution, focusing on horror and cult genres to build loyal fanbases. The company handled releases for the series, covering all major installments from (1982) to (2008), providing DVD editions that capitalized on the action franchise's enduring popularity during the 1980s and . These releases included special editions and collections that preserved the series' high-octane appeal for home viewers.) A cornerstone of Anchor Bay's strategy was the Cult Classics line, a curated series of over 50 titles emphasizing obscure and beloved cult films, often packaged in themed sets to enhance collector value. For instance, the line featured Asian Extreme selections, showcasing intense genre films from like Battle Royale (2000) and related titles under sub-labels such as Dark Asia, which Anchor Bay launched to target international enthusiasts. This approach not only revived interest in forgotten gems but also grouped films by style, such as grindhouse-style packaging for entries like C.H.U.D. (1984), fostering a dedicated market for niche . The company expanded franchises through sequential releases and acquisitions, exemplified by the Demonic Toys series from Entertainment. Anchor Bay issued multiple volumes, including the original (1992), (1993), and the crossover (2004), which blended demonic puppetry with supernatural to sustain the line's . Likewise, Anchor Bay Canada acquired rights to the ongoing Ginger Snaps series, releasing the trilogy—Ginger Snaps (2000), Ginger Snaps 2: Unleashed (2004), and Ginger Snaps Back: The Beginning (2004)—as a cohesive werewolf narrative centered on sisterly bonds and transformation themes. These efforts extended franchises beyond initial runs, incorporating director's cuts and bonus features to drive repeat sales. In its revival under Umbrelic Entertainment since 2024, Anchor Bay has pursued a strategy of acquiring rights to new genre projects. Additional 2025 releases include the horror anthology Sour Party on June 10 and the sci-fi film Daddy on February 25, alongside earlier acquisitions like Cursed in Baja. Franchises and collections significantly bolstered the company's performance during peak years in the early 2000s, underscoring their role in establishing Anchor Bay as a genre powerhouse.

Legacy

Industry Impact

Anchor Bay Entertainment played a pivotal role in shaping the distribution model for independent films within the home entertainment sector, emphasizing high-quality releases tailored to niche audiences. By focusing on curated selections of cult classics and genre fare, the company set a precedent for specialized labels, offering individualized attention to filmmakers and collectors that larger studios often overlooked. This approach shared similarities with , which similarly prioritized premium packaging, supplemental materials, and restorations to elevate the viewing experience beyond mainstream offerings. During the late and early , Anchor Bay significantly contributed to the revival of cinema by distributing remastered versions of rare and out-of-print titles from the and , such as slashers and thrillers previously unavailable in high-quality formats. These DVD releases democratized access to obscure genre films, fostering a renewed appreciation among fans and critics while bridging gaps in the availability of vintage content. Bay's emphasis on restored editions, including limited-edition sets like the tin-cased , helped sustain interest in during the transition to . The company's archival efforts further underscored its commitment to , releasing hundreds of classic and independent titles that might otherwise have faded into obscurity. By licensing and restoring works across genres, including horror staples like and , Anchor Bay ensured the longevity of cinematic history for future generations, particularly in an era when major studios prioritized new blockbusters over legacy content. This preservation work not only enriched collector markets but also supported the cultural discourse around underrepresented films. Following its revival in 2024 under new ownership by Umbrelic Entertainment co-founders Thomas Zambeck and Brian Katz, Anchor Bay has positioned itself to reinvigorate amid the dominance of streaming platforms. Initial 2024 releases, such as the horror films Crust, Cursed in Baja, and , have garnered attention from collectors, highlighting the enduring appeal of tangible formats with exclusive features like commentary tracks and artwork. In May 2025, the company launched the Anchor Bay UnDISCovered label to champion independent films, with limited theatrical screenings planned, and released titles such as Sour Party on Blu-ray and DVD in June 2025. This resurgence taps into growing nostalgia for DVDs and Blu-rays, potentially countering streaming's ephemerality by emphasizing ownership and archival value. Economically, Anchor Bay bolstered the independent filmmaking ecosystem by providing distribution channels that generated substantial revenue streams for niche producers, enabling sustained production in genres like horror without reliance on major studio backing. As one of the leading independent DVD distributors in the U.S., the company captured a notable share of the home video market during its peak, contributing to the viability of over a thousand titles through partnerships and targeted retail strategies.

Awards and Recognition

Anchor Bay Entertainment has garnered recognition for its innovative contributions to home video, particularly in restoring and packaging genre titles for collectors. In June 2002, the company received a Special Achievement Award from the Academy of Science Fiction, Fantasy & Horror Films at the 28th , honoring its pioneering efforts in DVD releases and home video entertainment with a library exceeding 800 independent feature films. Anchor Bay's horror releases have earned Saturn Award nominations, including for Best DVD Release in 2009 for titles such as (nominated) and Jack Brooks: Monster Slayer (winner), highlighting the company's role in distributing acclaimed genre content on home media. The firm has also been celebrated for excellence in packaging design through Home Media Magazine's Reaper Awards, with the box set winning Best DVD Packaging in 2009 for its innovative collector's edition format that enhanced the horror franchise's appeal. Industry honors for sales performance include multiple Video Software Dealers Association (VSDA) awards, such as the 2005 win for Dawn of the Dead: Ultimate Edition in categories recognizing top-selling and critically praised releases. Following its 2024 revival under Umbrelic Entertainment, Anchor Bay's inaugural release Abruptio generated early buzz at genre festivals, securing 23 wins and 12 nominations, including Festival Awards at the Chicago Horror Film Festival and South African Horrorfest for its unique puppet-based horror narrative.

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