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Andreas Seidl

Andreas Seidl is a motorsport engineer and executive renowned for his leadership in and endurance racing, including roles as team principal of McLaren Racing and chief executive officer of in preparation for Audi's 2026 entry into the championship. Seidl graduated with a in from the , marking the start of a career deeply rooted in high-performance automotive development. He began in motorsport with in 1999, contributing to their engine program and later serving as head of track operations for the BMW Sauber F1 Team from 2006 to 2009, during which the team achieved a constructors' championship title in 2007. In 2009, Seidl transitioned to , initially as head of race engineering for their LMP1 program, before becoming director of race operations in 2013 and team principal in 2014. Under his leadership, the dominated the , securing three consecutive overall victories at the from 2015 to 2017 and two drivers' and two manufacturers' titles. He was promoted to CEO of the Porsche LMP Team in 2018, overseeing the program's conclusion before Porsche's withdrawal from top-tier endurance racing. Returning to Formula One in January 2019, Seidl joined as managing director and assumed the role of team principal in May, tasked with revitalizing the team amid a performance slump. During his tenure, climbed the constructors' standings—finishing fourth in 2019, third in 2020, and fourth in 2021—while securing its first victory since 2012 with at the and multiple podiums, including Lando Norris's win at the . Seidl emphasized operational excellence, infrastructure upgrades, and cultural shifts that positioned as a midfield contender. In December 2022, Seidl departed to become CEO of the Sauber Group, effective January 2023, where he managed the transition to Audi's factory team for 2026, including power unit development and driver signings like Nico Hulkenberg. His efforts focused on integrating Audi's resources into and Sauber Technologies, though he was removed from the project in July 2024 amid a leadership restructure, with former Ferrari principal appointed as chief operating and technical officer. As of late 2025, Seidl's next role remains unannounced, leaving a legacy of turning around competitive programs across disciplines.

Early life and education

Upbringing in Germany

Andreas Seidl was born on 6 January 1976 in , , a town in the Bavarian region near the confluence of the , , and Ilz rivers. 's location in provided a scenic, riverside backdrop to his early years. From a young age, Seidl showed a keen fascination with motorsport, particularly Formula 1, which captivated him starting in 1992 during his school years. He was deeply influenced by Michael Schumacher's breakthrough successes in the early 1990s, routinely watching every practice session on television and scrutinizing timesheets. It was always a dream for him as a kid to work at as an engineer. This period marked the foundation of his lifelong passion for racing, blending technical curiosity with competitive drive. In addition to his growing interest in engineering and motorsport, Seidl enjoyed team-oriented hobbies during his youth, notably playing football extensively, which honed his collaborative skills in a Bavarian sports culture. These formative experiences in Passau shaped his early worldview, emphasizing precision, teamwork, and innovation. This foundation propelled him toward formal studies in mechanical engineering at the Technical University of Munich.

Academic background

Andreas Seidl enrolled at the in the mid-1990s to study , a field he selected with the explicit aim of entering the world of Formula 1 engineering. His choice was influenced by a childhood fascination with , particularly Michael Schumacher's breakthrough successes in Formula 1 from 1992 onward. Seidl's studies at the university focused on . In 1999, during the final stages of his degree, Seidl secured a pivotal opportunity at through persistent outreach to the company's director, Mario Theissen, demonstrating early initiative in bridging academia and industry. He completed his in around 1999, positioning him for entry-level opportunities in the German automotive sector shortly thereafter.

Professional career

BMW Sauber era (2000–2009)

Andreas Seidl joined in 1999 as an on-track development , supporting the company's engine supply partnership with the Williams team in Formula 1. In this role, he contributed to trackside testing and optimization of BMW's V10 engines during the early , a period when Williams achieved competitive results including finishes in 2003. By 2005, Seidl had advanced to serve as the engine for driver , focusing on real-time performance adjustments and reliability enhancements during race weekends. With 's acquisition of the Sauber team and full entry into Formula 1 as a constructor in 2006, Seidl transitioned to Sauber in a race engineering capacity, initially assigned to the garage operations at events like the . His responsibilities expanded to include strategy support and setup coordination for drivers and , aiding the team's adaptation to the new regulations and contributing to improved mid-field performances that season. Seidl's engineering background in mechanical systems from his studies in provided the technical foundation for these on-track roles, emphasizing data analysis and rapid problem-solving under race conditions. In 2006, Seidl had been promoted to Head of Track Operations at BMW Sauber, overseeing the coordination of the entire race weekend team, from setup and strategy to troubleshooting mechanical issues. In this leadership position, he played a key role in the team's breakthrough at the , where secured BMW Sauber's first victory amid chaotic conditions involving periods and penalties for other competitors; Seidl's oversight ensured effective execution and car configuration adjustments that maximized the F1.08's handling on Montreal's . That year, under his track operations management, BMW Sauber achieved multiple podiums, including second places at and , demonstrating the team's rising competitiveness before the global impacted manufacturer involvement in the sport. BMW's decision to withdraw from Formula 1 at the end of the 2009 season, citing economic pressures, concluded Seidl's decade-long tenure with the program and prompted a reevaluation of his career path away from racing. During the final year, as Head of Track Operations, Seidl managed the team's operations through a transitional season marked by regulatory changes and declining results, ensuring continuity despite the impending exit. This era solidified Seidl's reputation in operations, blending technical expertise with logistical leadership in a high-stakes environment.

Porsche LMP1 tenure (2013–2018)

Seidl joined in 2009 as head of race engineering for the developing LMP1 program. In 2013, Andreas Seidl became Director of Race Operations for the company's returning LMP1 program in the (), tasked with building the team's structure ahead of its 2014 debut. His prior experience at Sauber had equipped him for the demands of managing a high-performance racing outfit. By 2014, Seidl was promoted to Team Principal, where he oversaw the development and deployment of the innovative prototype, which featured a advanced hybrid powertrain combining a 2.0-liter turbocharged with front-axle electric motors for efficient energy recovery and deployment. Under Seidl's leadership, the Porsche LMP1 team achieved remarkable success, securing overall victories at the 24 Hours of Le Mans in 2015, 2016, and 2017. The 2015 win marked a dramatic comeback, as the #19 919 Hybrid driven by Earl Bamber, Nico Hülkenberg, and Nick Tandy crossed the line first after 395 laps, followed closely by the #18 car for a one-two finish—Porsche's first Le Mans triumph since 1998 and the first for the hybrid era LMP1 class. In 2016, Romain Dumas, Neel Jani, and Marc Lieb piloted the #2 entry to victory, while the 2017 hat-trick was completed by Earl Bamber, Timo Bernhard, and Brendon Hartley in the #2 car, overcoming a puncture and lost time to rally from 54th on the road to first. These results contributed to Porsche clinching the LMP1 Manufacturers' Championship in 2015 and 2017, along with Drivers' titles for lineups including Bernhard, Mark Webber, and Hartley in 2017, showcasing the 919 Hybrid's technical edge in hybrid efficiency and aerodynamics. The program's conclusion came after the 2017 season, as Porsche opted to withdraw from LMP1 due to upcoming regulation changes for that shifted away from technology and reduced manufacturer appeal, redirecting resources to other motorsport endeavors like . Seidl played a key role in winding down operations, ensuring a successful farewell campaign that included the three-peat at and multiple titles, while reflecting on the era's innovations that advanced 's expertise. He was promoted to CEO of the Porsche LMP Team in , overseeing the program's conclusion before Porsche's withdrawal from top-tier endurance racing.

McLaren leadership (2019–2022)

Andreas Seidl joined as team principal on May 1, 2019, amid the team's ongoing midfield struggles following a difficult partnership with that had left them finishing ninth and tenth in the Constructors' Championship in 2017 and 2018, respectively. His appointment, made by CEO , aimed to leverage Seidl's experience in high-performance engineering from Porsche's successful LMP1 program to drive a comprehensive revival. Working in close synergy with Brown, Seidl focused on stabilizing operations and fostering a culture of accountability, crediting the CEO's commercial leadership as complementary to his technical oversight. Seidl oversaw significant restructuring efforts in the post-Honda era, including the integration of power units in 2019 and key technical hires such as James Key as . By early 2020, he implemented a three-pronged model, promoting Andrea Stella to director and Gil Marian to engineering director to streamline decision-making and enhance on-track performance. These changes addressed inefficiencies from prior years, emphasizing data-driven development and staff alignment, though Seidl noted that full impacts would emerge gradually as the team adapted to the power unit transition in 2021. Under this framework, climbed to fourth in the Constructors' Championship in 2019 with 145 points, marking their best finish since 2012. In 2021, Seidl navigated minor regulatory updates to the aerodynamic floor and front wings, which favored McLaren's MCL35 chassis strengths in medium-speed corners, propelling the team to a solid fourth place in the Constructors' Championship with 275 points. The season featured multiple podiums, including Lando Norris's seventh-place finish at the , where he led much of the race before late rain cost him the win, and Daniel Ricciardo's victory at the —McLaren's first since 2012. These results highlighted the team's improved reliability and strategic execution, with Seidl praising the synergy between Norris and Ricciardo as key to securing 11 podiums overall. The 2022 season brought major ground-effect regulation changes, challenging 's development pace early on, but Seidl guided a mid-season recovery through targeted upgrades that enabled competitive battles with Ferrari for third in the Constructors' standings. Highlights included Norris's second-place finish at the and strong showings in sprint formats, such as Norris's fourth in the Sprint, contributing to the 's eventual fifth-place finish with 159 points. Despite setbacks like reliability issues, Seidl emphasized the progress in efficiency and driver management, which helped McLaren outscore rivals like by season's end. On December 13, 2022, announced Seidl's departure at the end of the season to pursue new opportunities, with promoted to team principal. In reflecting on his tenure, Seidl credited the transformation from a backmarker outfit to a consistent contender, attributing it to collective efforts in restructuring and regulatory adaptation that laid foundations for future competitiveness.

Audi F1 project (2023–2024)

In January 2023, Andreas Seidl was appointed as CEO of the Sauber Group, tasked with overseeing the transition of the team into 's factory Formula 1 entry scheduled for 2026. His recruitment followed his successful revival of , which had attracted 's interest in his leadership capabilities for the ambitious project. Under Seidl's direction, the team focused on integrating 's resources, including expansions at the Hinwil chassis facility in and the Neuburg power unit development site in , to build infrastructure for the 2026 regulations. Seidl oversaw key strategic decisions, such as retaining drivers and for the 2023 and 2024 seasons to maintain continuity amid the transition. These moves aimed to stabilize the team while prioritizing long-term preparations over short-term competitiveness. On-track, the outfit—competing as in 2023 and Kick Sauber in 2024—struggled at the rear of the grid, scoring just 16 points to finish ninth in 2023 and only 4 points in 2024, with no points until the penultimate round in and persistent challenges in qualifying and race pace thereafter. In March 2024, Audi announced its intention to acquire 100% of Sauber, with the takeover completed in January 2025, and formally appointed Seidl as CEO of the Audi F1 project to lead the full integration. However, his tenure ended abruptly in July 2024 amid an internal management reshuffle, with Seidl departing the project and being replaced by former Ferrari team principal Mattia Binotto as Chief Operating Officer and Chief Technical Officer. Post-departure criticisms emerged in 2025 reports, highlighting Seidl's emphasis on a "frozen" development strategy fixated on 2026 regulations, which allegedly neglected immediate performance gains and left the team without viable short-term plans.

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