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Colors Cineplex

Colors Cineplex is a of Indian -language movie channels owned by JioStar, a between —a of Limited—and . Launched as an in , it serves as a one-stop destination for films across various genres, including Bollywood blockbusters and family entertainers. The flagship channel, Colors Cineplex, debuted on March 1, 2019, offering a diverse lineup of curated movies to cater to urban and semi-urban audiences. It achieved significant viewership, reaching 184 million viewers in its first year. In 2021, expanded the portfolio with Colors Cineplex Bollywood, which launched on April 1 and focuses exclusively on popular Bollywood titles, launched free-to-air on platforms like . This was followed by on April 1, 2022, a of the former Rishtey Cineplex, featuring over 500 films from Viacom18's library. These channels are distributed across major DTH, cable, and IPTV platforms in , emphasizing wholesome entertainment and premium cinematic experiences. By 2022, the consolidation under the Colors Cineplex brand strengthened Viacom18's position in the movies genre, targeting family viewers with taglines like "super hai" for its superhits lineup.

History

Origins and Launch

Rishtey Cineplex was launched on 8 May 2016 by as a dedicated movie channel targeting -speaking audiences across with 24/7 programming focused on cinematic entertainment. The channel debuted with the blockbuster film , marking 's entry into the films segment and aiming to provide accessible movie viewing for mass audiences. The initial programming emphasized a mix of Bollywood hits and South Indian films dubbed in , offering a diverse slate of multi-genre content including action, romance, and drama to cater to varied viewer preferences. It became available immediately on major cable and satellite platforms in , such as Videocon d2h and , ensuring wide domestic reach. In February 2017, introduced an HD feed named Cineplex HD, distinct from the standard definition version to target premium viewers without the "Rishtey" branding associated with rural audiences. Early international expansion followed swiftly, with the channel launching in the UK and on on 29 September 2016, replacing UMP Movies and broadening access to the . In , it debuted in October 2016 on , further extending its global footprint for Hindi movie enthusiasts. Operations were based at Viacom18's headquarters in , , overseeing and distribution from the company's central hub in Lower Parel. This foundational setup laid the groundwork for the channel's evolution, including its rebranding to Colors Cineplex in 2019.

Rebranding and Expansion

On 1 March 2019, Rishtey Cineplex was rebranded as Colors Cineplex, aligning with Viacom18's flagship Colors brand to position it as a premium urban entertainment destination with broader appeal to Hindi-speaking audiences across . This rebranding also extended to its HD feed, renamed Colors Cineplex , as part of Viacom18's strategy to consolidate its movie channels under a unified identity. Following its removal from the UK Freeview platform in July 2017, the channel was relaunched under the Rishtey Cineplex branding on India's on 5 June 2020, offering a robust library of over 500 movies to enhance accessibility for viewers. This version was later rebranded as in 2022. The expansion continued with the launch of Colors Cineplex Bollywood, a dedicated 24-hour movie channel, on 1 2021, available as a service across major DTH and cable platforms, including . Further growth occurred on 1 April 2022 with the introduction of , a emphasizing superhit Bollywood alongside South Indian movies dubbed in , broadcast free-to-air on platforms like . In a major corporate development, Viacom18's assets, including the Colors Cineplex , integrated into the JioStar with on 14 November 2024, forming one of India's largest entertainment entities valued at over $8.5 billion. The channels' presence on was secured through the 2025 e-auction, with among the winners for the 2025-26 period, ensuring continued distribution amid competitive bidding that generated over Rs 208 in the initial rounds.

Channels

Colors Cineplex

Colors Cineplex serves as the within the Colors Cineplex group of -language movie channels. Originally launched on 8 May 2016 as Rishtey Cineplex by , it underwent a to Colors Cineplex on 1 March 2019, aligning it with the broader Colors brand portfolio. The broadcasts exclusively in and operates in a 1080i HDTV format, with an SD feed downscaled to for compatibility. Following the completion of the Viacom18-Star India merger on November 14, 2024, it is now owned and operated by JioStar, a between and . The channel's core programming features a diverse mix of contemporary Bollywood hits, timeless classic films, and occasional dubbed regional movies, catering to a broad spectrum of cinematic preferences. This content selection emphasizes high-quality , including blockbusters and popular genres such as action, drama, and romance, delivered through a 24/7 schedule. Designed primarily for urban and semi-urban Hindi-speaking audiences in , Colors Cineplex aims to engage viewers seeking accessible entertainment that resonates with cultural and familial viewing habits. In terms of distribution, Colors Cineplex is available as a pay TV service across , offering both SD and HD feeds on major direct-to-home (DTH) platforms like , , and , as well as networks. It occupies slots on these providers, ensuring widespread for subscribers in Hindi heartland regions.

Colors Cineplex Bollywood

Colors Cineplex Bollywood is a -language movie channel launched on 1 April 2021 by , available on and other direct-to-home and platforms across . The channel maintains an exclusive focus on Bollywood content, featuring a mix of recent releases and classic Hindi films from the 1980s to the present day. It regularly broadcasts world television premieres of popular Bollywood movies. This curation emphasizes timeless and contemporary to engage diverse audiences. Following the completion of the Viacom18-Star India merger on , , as part of the Colors Cineplex group under the JioStar network, the channel's programming strategy revolves around high-rotation schedules of blockbuster Hindi films, designed to draw mass viewership through accessible, subscription-free entertainment. By prioritizing titles and frequent repeats, it targets rural and urban households relying on services, fostering loyalty without paywalls.

Colors Cineplex Superhits

Colors Cineplex Superhits is a Hindi-language movie channel operated by , launched on April 1, 2022, as a rebranding of the former Rishtey Cineplex slot on at channel position 38. The channel secured its continuation on the platform for the 2025-26 e-auction cycle, ensuring sustained accessibility for viewers. The channel's programming centers on a mix of Bollywood blockbusters and Hindi-dubbed versions of popular South Indian films, primarily from and industries, featuring action-oriented hits that appeal to mass audiences. Notable premieres include the superhero film , which aired on October 27, 2024, at 7:00 PM, drawing significant attention for its mythological action narrative. This content strategy emphasizes high-energy regional hits and Bollywood titles, distinguishing it within the Colors Cineplex portfolio. Following the completion of the Viacom18-Star merger on , 2024, aimed at rural, Tier-2, and Tier-3 audiences, the channel leverages the extensive reach of , which covers over 41% of rural households and serves underserved markets with free access to . By prioritizing action-packed dubbed blockbusters and popular films, it caters to viewers seeking affordable, relatable cinematic experiences without subscription barriers. In terms of viewership, Colors Cineplex Superhits achieved strong performance, ranking first among Hindi movie channels with 27.4 million weekly impressions in late 2023. This milestone underscores its impact in the competitive movie genre, particularly in expanding the Colors Cineplex network's footprint.

Programming

Feature Films

Colors Cineplex's feature films programming revolves around a 24/7 rotation of Bollywood blockbusters, encompassing classics from the and alongside recent theatrical releases once their cinema windows conclude. This mix caters to diverse audiences by blending timeless favorites with contemporary hits, ensuring broad accessibility to . The network prioritizes high-profile premiere events to draw viewers, particularly world television premieres of major Bollywood releases. For instance, the 2024 action thriller Yodha, starring , , and , marked its world TV premiere on Colors Cineplex in August, timed to coincide with Independence Day celebrations emphasizing patriotism and heroism. Similarly, the comedy-drama , featuring and , premiered on the main Colors Cineplex channel on March 10, 2024, highlighting the network's role in bringing family-oriented blockbusters to television audiences shortly after their box-office success. On the Colors Cineplex Superhits channel, Hindi-dubbed versions of popular South Indian films form a key component, expanding the network's appeal to regional cinema enthusiasts. A notable example is the July 2024 premiere of the Telugu action drama Naa Saami Ranga, starring Nagarjuna Akkineni, which aired on Colors Cineplex alongside its streaming debut on JioCinema on July 20, showcasing the network's strategy to localize and promote pan-Indian hits. These dubbed offerings often include high-energy action films from Telugu and Tamil industries, integrated into the regular rotation to complement Bollywood content. Curation on Colors Cineplex emphasizes themed programming blocks designed to align with viewer preferences and seasonal events, fostering targeted engagement across demographics. Action nights feature showdowns of Bollywood and South Indian heroes, as seen in promotional marathons pitting icons from both industries against each other. Romance-focused blocks, such as the Valentine's Day lineup of five blockbuster films blending and love stories starting at 8 AM, cater to couples and younger audiences seeking emotional narratives. Festival-themed marathons and exclusive premieres further enhance this approach on channels like Superhits, creating dynamic viewing experiences that rotate popular genres without overwhelming exhaustive listings. In 2025, Colors Cineplex continued this focus with world TV premieres of films including the horror-thriller Gajaana on May 28 and the action film Maargan on September 12. The epic biopic Chhaava, starring , is scheduled for its world TV premiere on November 15, 2025, at 8 PM. These releases build on the industry's emphasis on diverse genres and expansions to sustain viewer in post-theatrical content.

Special Events and Originals

Colors Cineplex has ventured into original productions primarily through event-based content aimed at promoting social awareness, with the Unacademy Road Safety World Series T20 serving as a prominent example. This celebrity cricket tournament, featuring retired international players such as and , was organized to raise funds and awareness for initiatives in . The series aired exclusively on the channel from March 7 to 22, 2020, with matches broadcast live to engage audiences in a format blending and messaging. Beyond this flagship original, the channel has focused on simulcasting high-profile sports events, leveraging Viacom18's broadcasting rights to diversify its programming. In November 2023, Colors Cineplex provided live coverage of the League, a fast-paced tournament featuring international teams like Strikers and Deccan Gladiators, which attracted viewers through its compact match format and star players. This event-based approach underscores the network's strategy of integrating live sports to complement its film-centric lineup, rather than investing in scripted series or extensive original fiction. The channel's limited originals emphasize collaborative, awareness-driven initiatives over standalone productions, capitalizing on 's sports portfolio to deliver timely, impactful content. Following the November 2024 merger of with Star India under the , Colors Cineplex has integrated Disney's extensive sports assets, enabling expanded live event coverage such as the International Masters League T20 tournament, which aired from February 22, 2025, featuring legends like . This evolution positions the channel to offer a broader array of events, strengthening its role in within the consolidated ecosystem as of November 2025.

Distribution and Availability

Domestic Platforms

Colors Cineplex and its sister channels are distributed across various domestic platforms in , primarily through satellite services, direct-to-home (DTH) operators, and cable networks. The Bollywood and Superhits variants are available on , Prasar Bharati's satellite platform serving over 40 million households without subscription fees. Colors Cineplex Bollywood occupies channel slot 36 on , while is slotted at channel 38, with both positions secured through the 85th e-auction for slots valid until March 2026. The flagship Colors Cineplex channel is offered on major pay TV platforms, including DTH providers such as (channel 342 for SD and 341 for HD), (channel 219 for SD and 229 for HD), and (channel 221 for SD and 312 for HD), typically bundled in premium movie packages. Cable operators across and rural networks also carry the channel, contributing to its broad accessibility in multi-system operator (MSO) ecosystems. With India's pay TV sector reaching approximately 100 million households as of early 2025, Colors Cineplex benefits from high penetration in premium segments, enabling it to serve a substantial portion of the viewing audience. Following the 2024 merger forming JioStar—a joint venture between and —the distribution of Colors Cineplex channels saw enhanced integration with digital platforms. This includes seamless streaming access via the app, which now aggregates live feeds of the channels for subscribers, boosting on-demand and mobile viewing options post-merger.

International Reach

Colors Cineplex, originally launched internationally as Rishtey Cineplex, debuted in the on on 29 September 2016, targeting the with movie content. The channel was briefly available on Freeview starting 17 January 2017 but was removed from the platform later that year, limiting its free-to-air presence while maintaining availability on pay-TV services such as (channel 713), (channel 828), and TV (channel 397). Following the rebranding to Colors Cineplex in March 2019, it continues to be distributed through these providers, offering blockbuster Bollywood films to audiences. In the United States, Colors Cineplex launched on on 5 October 2016, also under its original Rishtey Cineplex branding, with a focus on serving the Hindi-speaking through premium movie programming. The channel remains accessible via Dish's international package (channel 731-41) as of 2025, alongside streaming options. Availability in is similarly limited to select cable and satellite providers, including extensions of Dish Network services and online platforms, without dedicated widespread carriage. The channel's footprint extends to the through select satellite and cable operators, where it caters to regional Indian communities via dedicated feeds, as indicated by promotional content tailored for the . However, there have been no major international expansions since the , reflecting a strategic pivot toward amid platform consolidations. Internationally, viewers can access Colors Cineplex via streaming services like , which offers live and on-demand content across the , UK, , and other regions. This shift has led to reduced emphasis on traditional linear TV, with challenges arising from mergers in the streaming sector, such as the February 2025 integration of and into JioHotstar, primarily benefiting domestic audiences while international access relies on geo-unrestricted alternatives.

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