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DTour

DTour (styled as DTOUR) is a Canadian English-language discretionary specialty television channel owned by Corus Entertainment Inc., providing viewers with a curated selection of contemporary dramas on weeknights and light-hearted comedies on weekends. The channel traces its origins to 1997, when it was launched by Canwest Global Communications as Prime, a general entertainment service targeting older audiences with classic series and films. In 2006, it was rebranded as TVTropolis, shifting focus to contemporary sitcoms and dramas from the 1980s and 1990s. On August 26, 2013, under the ownership of Shaw Media, TVTropolis was rebranded as DTour, adopting a lifestyle and adventure format that emphasized exploration of places, ideas, and experiences through programming such as Airport 24/7: Miami and Hotel Impossible. In 2016, acquired for C$2.65 billion, integrating DTour into its portfolio of over 20 specialty channels and assuming full ownership. The channel is available on major Canadian cable and satellite providers, including Bell Fibe, Rogers, and Eastlink, as well as through streaming services like .

Overview

Launch and Initial Ownership

The Canadian Radio-television and Telecommunications Commission (CRTC) approved the application for Prime TV on September 4, 1996, licensing it as a national English-language specialty television service operated by a partnership between Global Communications Limited and Canvideo Television Sales (1983) Limited, both controlled by CanWest Global Communications Corp. The service was designed as a general entertainment channel targeting adults aged 50 and older, featuring a mix of Canadian information programming—such as shows on fashion, travel, and fitness—and acquired non-Canadian entertainment content, including classic series and movies, with a commitment to 50% Canadian content overall and in prime time. This approval came amid the CRTC's broader push in the mid-1990s to expand specialty television options in Canada, following public hearings that began on May 6, 1996. Prime TV launched on October 17, 1997, as CanWest's first venture into specialty and a companion channel to the , aiming to fill a niche for mature audiences with off-peak scheduling to align with their viewing habits. Initially distributed via analog in major Canadian markets, the channel focused on accessible programming during daytime and evening slots less contested by prime-time broadcasters, reflecting CanWest's strategy to diversify its portfolio during the boom in Canadian cable services. CanWest established Prime TV as a key component of its growing specialty holdings, investing in original to meet regulatory requirements while leveraging acquired international titles to attract its target demographic. Ownership of Prime TV remained with CanWest Global until the company's assets were acquired by Shaw Communications in 2010, forming Shaw Media, which later sold the channel to Corus Entertainment in 2016.

Current Ownership and Format

Corus Entertainment has owned DTour since April 1, 2016, when it acquired Shaw Media in a $2.65 billion deal approved by the Canadian Radio-television and Telecommunications Commission, integrating the channel—previously rebranded as TVTropolis under Shaw and earlier as Prime under Canwest—into its portfolio of specialty television services. In 2025, DTour shifted its format from travel and paranormal content to general entertainment, emphasizing contemporary dramas such as and All American on weeknights alongside sitcoms like on weekends, reflecting Corus's strategy to broaden appeal through scripted reruns. The channel was added to Corus's streaming service on May 27, 2025, enabling live and on-demand access for subscribers via Amazon Prime Video Channels and other platforms. DTour now targets broad adult audiences with light, escapist programming, diverging from the niche travel focus of its prior iterations under Corus.

History

As Prime (1997–2006)

Prime, launched by on October 17, 1997, served as a national English-language specialty channel designed to complement the . As Canwest's inaugural foray into specialty , it operated under a general format, emphasizing content that appealed to mature audiences. The channel positioned itself as a daytime and off-peak companion to Global's prime-time programming, filling non-competitive slots with nostalgic fare to build viewer loyalty among underserved demographics. The primary target audience for Prime consisted of adults aged 50 and older, with programming curated to resonate with their interests and viewing habits. This included classic television series such as I Love Lucy and Murder, She Wrote, alongside feature films from the 1960s through the 1990s, which aired during mornings, afternoons, and late evenings. These selections fostered a sense of familiarity and comfort, often described as a "golden years" companion that provided light-hearted escapism and dramatic storytelling without the intensity of contemporary shows. By focusing on rerun-friendly content, Prime avoided direct competition with Global's original productions while adhering to CRTC requirements for Canadian content exhibition. Key developments during this era included Prime's expansion to digital cable services by 2000, which broadened its distribution beyond analog systems and enhanced accessibility for subscribers seeking expanded channel lineups. faced increasing financial pressures in the mid-to-late , exacerbated by debt from acquisitions, investments in digital channels, and a challenging market, leading to internal reviews of its specialty portfolio's viability. This period of stability for Prime ended with a rebrand to TVTropolis in 2006, driven by evolving demographic trends.

As TVTropolis (2006–2013)

On June 1, 2006, relaunched the channel as TVTropolis, transitioning from Prime TV's senior-oriented format to a nostalgic focus on and sitcoms and pop culture programming designed to attract adults aged 35–54. This shift addressed Prime's challenges with an aging audience by emphasizing familiar, lighthearted content like reruns of and . The rebrand featured a high-profile campaign with the slogan "Hit TV Lives Here," highlighting and archival series to evoke . TVTropolis secured licensing deals for extensive libraries of retro content, enabling themed evenings centered on popular marathons and pop retrospectives. Ownership transitioned in October 2010 when completed its $2 billion acquisition of Canwest's broadcasting assets, including a controlling stake in TVTropolis, and rebranded the division as . On January 14, 2013, announced the purchase of the remaining one-third interest from , achieving full ownership following CRTC approval on June 11, 2013. Under Shaw's influence, the channel expanded its nostalgic strategy with additional partnerships for content licensing, boosting viewership through targeted retro blocks while navigating growing competition from digital streaming services. The format sustained audience engagement, though on-demand platforms began eroding traditional cable viewership.

As DTour (2013–present)

On August 26, 2013, Shaw Media rebranded TVTropolis as DTour, transforming it into a travel and lifestyle channel that primarily featured programming from the U.S.-based Travel Channel, including shows such as Bizarre Foods and Ghost Adventures. This shift aimed to offer viewers "eye-opening" content diverging from conventional paths, emphasizing unique perspectives on global exploration and human experiences. Following 's acquisition by in April 2016, DTour maintained its core focus on travel and lifestyle programming through the late 2010s and into the early , gradually expanding to include more paranormal investigations and extreme adventure series amid the broader industry's decline in linear television viewership. This evolution reflected adaptations to shifting audience interests, with content highlighting phenomena and high-stakes explorations to sustain engagement in a fragmenting landscape. In March 2025, under Corus ownership, DTour underwent a significant relaunch, dropping its previous factual programming from Warner Bros. Discovery and pivoting to a general entertainment format centered on contemporary dramas and sitcoms, such as Mr. D and Rizzoli & Isles. This change was prompted by the non-renewal of its Travel Channel licensing agreement, allowing the channel to reposition itself toward scripted narratives for broader appeal. In May 2025, DTour was added to Corus's StackTV streaming service, enabling hybrid linear and on-demand viewing to reach audiences beyond traditional cable subscribers. Throughout this era, DTour has navigated the challenges of , a trend accelerating across Canadian as viewers migrate to streaming platforms, by diversifying and strategies to maintain relevance in a competitive market.

Programming

Content Focus and Evolution

DTour's programming philosophy has evolved significantly since its inception, reflecting broader shifts in Canadian specialty and audience preferences. Launched as Prime in 1997 by Communications, the channel targeted viewers aged and older with a general entertainment format emphasizing classic series, shows, and programs to appeal to an older demographic seeking familiar . This initial focus on accessible, nostalgic viewing aimed to complement CanWest's main by filling a niche for mature audiences in the emerging landscape. In 2006, the to TVTropolis marked a pivot toward nostalgic comedies and dramas from the and , incorporating iconic U.S. series alongside reality and celebrity-driven programming to broaden appeal and retain cultural relevance. This evolution responded to changing viewer habits, emphasizing "hit TV" that defined pop culture while maintaining a reliance on imported content to sustain a cost-effective schedule. Under subsequent ownership by from 2010, the channel continued this nostalgic bent but prepared for further adaptation amid digital expansion pressures. The 2013 relaunch as DTour introduced a travel and lifestyle orientation, drawing primarily from the U.S. Travel Channel to highlight adventure, exploration, and experiential content for an affluent older audience. This strategic shift capitalized on the growing popularity of lifestyle television in Canada, allowing Shaw to diversify its portfolio with thematic programming on destinations, mysteries, and food adventures, while meeting Canadian content requirements through limited co-productions and dubbed elements—typically comprising about 20% of the lineup to satisfy regulatory quotas. Approximately 80% of the schedule consisted of U.S. imports, a common practice for specialty channels to balance costs and viewer demand. By March 2025, following the loss of programming, DTour pivoted back to scripted entertainment, prioritizing serialized dramas for emotional engagement on weeknights and light-hearted sitcoms for weekend . This return to narrative-driven content addressed viewer fatigue with oversaturated reality formats, leveraging archived U.S. series and Canadian co-productions to fulfill ongoing content quotas while aligning with trends toward comforting, story-based viewing in a streaming-dominated era.

Scheduling and Notable Shows

DTour's programming schedule as of November 2025 emphasizes dramas on weeknights from 8 to 11 PM, featuring extended runs of series such as seasons 1–11 of and . This prime-time block caters to viewers seeking serialized storytelling, with episodes airing back-to-back to facilitate . On weekends, the lineup shifts to lighter fare with sitcom marathons from 10 AM to 6 PM, including popular titles like . Historically, the channel's predecessors offered distinct programming highlights that influenced its current format. During the Prime era (1997–2006), reruns of action-oriented dramas became staples, appealing to mature audiences with procedural narratives. Under TVTropolis (2006–2013), family-friendly sitcoms such as dominated, providing nostalgic entertainment from the 1980s and 1990s. In DTour's initial travel-focused phase starting in 2013, shows like exemplified the lifestyle content sourced from the , blending culinary exploration with global adventures. To enhance viewer engagement, DTour features dramas on weeknights and comedies on weekends, while steadfastly avoiding live events in favor of pre-recorded reruns. These structured formats support extended immersion without interruptions. reruns underscore the enduring appeal of supernatural procedurals on the network.

Branding and Technical Aspects

Logos and Visual Identity

DTour's visual identity has undergone several transformations reflecting its shifting programming focus and ownership changes. In the Prime era from 1997 to 2006, the logo featured the word "Prime" in a simple font. The 2006 rebrand to TVTropolis introduced a logo featuring a constructed from colorful bars, evoking aesthetics with the "hit TV lives here." On-air graphics supported the nostalgic theme. Following the 2013 relaunch as DTour, the featured "DTOUR" in an adventurous to align with the travel lifestyle format. Throughout its history, these have been prominently integrated into idents, bumpers, and the official website.

Broadcast Standards and Availability

DTour's primary broadcast feed operates in standard definition () at 480i resolution, while a high-definition () simulcast at 1080i has been available on select Canadian providers since the channel's 2013 rebranding. The service does not support 4K ultra-high-definition . Initial agreements established during the 2013 launch as a rebrand of TVTropolis facilitated broad distribution on major and systems from . The channel is widely available nationwide in English across on key providers. Channel numbers vary by region and provider; examples include Bell Fibe (618 SD/1618 HD), Rogers (54 in /), Shaw Direct (524 SD/171 HD), Videotron (122 SD), (46 SD/236 HD), Eastlink (514 SD/583 HD), and (135 SD). It is typically included in basic digital tiers, reaching millions of households without additional fees for most subscribers. Blackouts are infrequent and primarily occur due to territorial licensing restrictions for specific programming. No French-language variant exists, positioning DTour as an English-only service throughout the country. In terms of digital expansion, DTour became available for and viewing via in June 2025, accessible as a premium add-on through Channels, Rogers Ignite TV, and other integrated platforms. episodes and select content are also offered through the app, enhancing accessibility for cord-cutters and complementing traditional linear distribution.

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