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EG Group

EG Group is a multinational specializing in convenience retailing, , and distribution, founded in 2001 by brothers with a single site in the and now operating as one of the world's leading independent convenience retailers. The company focuses on delivering grocery, merchandise, , and offerings through an extensive of approximately 5,600 sites across nine countries, primarily in the UK & , continental , and the , serving around 2.5 million daily customers with annual volumes of 15.4 billion liters and 180 million coffee cups sold. Its portfolio includes partnerships with major brands such as Esso, BP, and Shell, alongside non-fuel offerings from global names like Starbucks, Carrefour, and Cinnabon, emphasizing a modern experience that integrates charging points (578 locations) and diverse store products (over 20,000 items). EG Group's growth has been driven by strategic , notably the 2016 formation through the combination of UK-based Euro Garages and the European Forecourt Retail Group (EFR), which operated 1,100 sites in and , followed by expansions into , the , , and the , where operations accounted for approximately 44% of adjusted EBITDA (before ) in 2024. Owned and managed by the Issa family with investment from since 2014, the company reported 2024 revenue of approximately $24.2 billion and adjusted EBITDA of $1.4 billion (before exceptional items) as of December 31, 2024. In recent developments, EG Group has streamlined its by agreeing to sell its operations in August 2025 (expected to complete by the end of 2025, subject to approvals) and its Australian business to for an enterprise value of A$1.1 billion (with A$850 million in cash proceeds), expected to complete by mid-2026, as well as divesting its Cooplands bakery business to a team of investors in October 2025, allowing focus on core markets while reducing debt. Additionally, in October 2023, it sold the majority of its UK business to , marking a significant .

History

Origins and UK expansion (2001–2015)

EG Group was founded in 2001 by brothers , who purchased a single run-down petrol forecourt on Brandlesholme Road in , for £150,000, marking the inception of the company initially known as Euro Garages. The Issa brothers, originally from and having gained experience managing their family's newsagent and a rented petrol station, aimed to revitalize the site by focusing on enhanced customer beyond traditional sales. This foundational acquisition set the stage for a centered on operating fuel stations integrated with expanded convenience stores, emphasizing non-fuel streams such as groceries, snacks, and automotive products to drive profitability. Throughout the early 2000s, Euro Garages pursued by acquiring and refurbishing additional forecourt sites across , gradually building its portfolio through targeted investments in underperforming locations. The company introduced initial offerings to complement its , notably establishing its first with in 2005 by opening an integrated outlet at the Ashton Road site, which helped diversify revenue and attract more . This approach to on-site dining options, including later collaborations with brands like Spar, underscored the strategy of transforming basic fuel stops into multifaceted destinations. By prioritizing and , Euro Garages achieved steady expansion, growing its site count organically while maintaining a focus on the market. A pivotal acceleration occurred in 2013 with the acquisition of 45 Esso-branded petrol stations for approximately £50 million, which expanded the network by over a third to around 120 sites and marked a shift toward larger-scale deals. This transaction, concentrated in and , was followed by further purchases, including additional and sites between 2013 and 2015, enabling the company to surpass 300 locations by the end of 2015. These acquisitions, combined with ongoing organic development, propelled annual revenue from modest early figures to approximately £646 million by the ending July 2014, reflecting robust growth in both fuel and non-fuel segments. In October 2015, Euro Garages secured a minority from to support further consolidation.

International growth and major acquisitions (2015–2023)

In 2015, made a significant of £1.3 billion to acquire a minority stake in Euro Garages, providing the financial backing necessary for accelerated expansion beyond the market. This partnership with the Issa brothers, who founded Euro Garages, marked a turning point, enabling the company to pursue larger-scale international opportunities through strategic . The following year, in October 2016, Euro Garages merged with the European Forecourt Retail Group (EFR), a continental operator with over 1,100 sites across , , , , and the . The merger created EG Group as the new holding entity, combining Euro Garages' approximately 350 UK sites with EFR's network to form a of around 1,450 locations and generating annual turnover of about €6 billion. This integration rebranded the combined operations under the EG Group name and established a stronger platform for further European penetration. EG Group's international momentum continued in early with the acquisition of approximately 1,200 Esso-branded fuel stations and related supply contracts in from . Completed in February , the deal valued at around €350 million expanded EG's footprint into , adding significant scale in a key market and bringing the company's total sites to over 2,600 across multiple countries. This move diversified EG's operations into a new geography with established . In 2019, EG Group entered the North American market through the $1.7 billion acquisition of , a regional chain operating about 600 convenience stores and fuel sites primarily in the northeastern and . The transaction, announced in July and completed in October, established EG America as the subsidiary, integrating Cumberland's network and boosting EG's total sites to nearly 3,000 while introducing foodservice brands like Dunkin' to its portfolio. Later that year, in April 2019, EG expanded into by acquiring Woolworths' petrol and convenience business for A$1.8 billion, comprising around 540 sites nationwide and forming . This dual entry into major new markets underscored EG's strategy of leveraging acquisitions to build a transcontinental presence in fuel and convenience retail. A landmark deal came in October 2020 when EG Group's owners, the Issa brothers and , agreed to acquire , the UK's third-largest supermarket chain, from for £6.8 billion. The acquisition, which completed in February 2021 with retaining a minority stake, integrated 's 640 stores and extensive into EG's ecosystem, enhancing its UK dominance and enabling synergies in grocery, fuel, and convenience formats. This high-profile transaction, one of the largest in British retail history, further solidified EG's position as a global player. By 2023, these acquisitions had propelled EG Group to operate over 5,900 sites across nine countries in , , and , with annual revenue exceeding €28 billion (approximately £24 billion). The period from 2015 to 2023 transformed EG from a regional forecourt operator into a multinational convenience powerhouse, driven by TDR Capital's and a series of transformative deals that emphasized geographic diversification and scale.

Restructuring and divestitures (2023–present)

In response to mounting debt pressures exceeding £8 billion, EG Group initiated a series of strategic divestitures starting in to strengthen its and refocus operations. A key move was the March 2023 sale-and-leaseback transaction involving up to 415 U.S. properties on the East Coast, sold to Corporation for approximately $1.5 billion. This deal, covering sites under banners such as , , Fastrac, and Sprint, allowed EG Group to retain operational control while generating immediate cash proceeds to reduce net debt, with the transaction closing in the second quarter of 2023. Further streamlining occurred in the , where EG Group divested the majority of its and forecourt business to in a deal valued at £2 billion, completed in October 2023. This transaction transferred over 800 sites, enabling EG Group to exit much of its domestic convenience retail footprint and prioritize international markets, while Zuber Issa, co-founder and then co-CEO, transitioned roles in connection with the sale. By August 2025, EG Group's debt-reduction efforts accelerated with agreements to sell its and divisions. The business, comprising around 1,200 Esso-branded fuel stations, was sold to a of local operators for an enterprise value of €425 million (£367 million), with proceeds directed toward debt repayment and completion anticipated by year-end. Simultaneously, the operations—approximately 500 fuel and convenience sites—were divested to Limited for A$1.1 billion (£580 million), expected to complete by mid-2026, further cutting leverage and aligning with a narrower geographic focus. These sales marked a pivotal from EG Group's prior global expansion, including its 2021 acquisition. On October 1, 2025, EG Group divested its Cooplands bakery chain through a management buy-in, supporting its strategy to focus on core markets in convenience retail, foodservice, and fuel. Signaling a U.S.-centric , EG Group announced in August 2025 the relocation of its global headquarters from , , to , to house key finance, legal, and corporate functions amid growing American operations. However, the period also highlighted compliance challenges, as in October 2025, the government fined EG Group £824,000 for underpaying 3,317 workers a total of £824,383 between 2015 and 2019, primarily due to failures in accommodating tipped income and uniform deductions under rules. As of November 2025, speculation persists around a potential or (IPO) of the U.S. business—valued potentially at £13 billion—pushed by co-founder Zuber Issa to further alleviate remaining debt exceeding $5 billion, though no final decisions have been confirmed.

Operations

Fuel and convenience retail

EG Group operates approximately 4,500 fuel stations globally as of late , following the completion of its remaining forecourt business sale (over 550 sites) in November 2024, with further divestitures pending including its 1,200-site operations (agreed 2025, expected to complete by end-2025) and business (expected mid-2026). These sites are primarily branded under major oil companies such as , , and , with operations spanning multiple countries in and the , focusing on efficient and site . The company's retail model emphasizes reliable supply chains, maintaining an average inventory of 5-8 days to support consistent availability. In 2024, EG Group's fuel operations handled 15.4 billion liters on a like-for-like basis, reflecting stable demand despite market fluctuations. This volume underscores the scale of its network, which serves approximately 2.5 million customers daily across its global footprint, contributing to annual customer interactions exceeding one billion. Convenience retail at these locations centers on a model that provides essential grocery items, merchandise, and everyday products tailored to on-the-go consumers, with offerings adapted to regional preferences for maximum accessibility. Sustainability efforts are integrated into site operations through the deployment of (EV) charging , with 578 chargers installed across 239 locations as of 2024, and ongoing including acquisitions of ultra-fast chargers. These initiatives position EG Group's forecourts as multifunctional hubs, combining traditional services with modern energy solutions. In the United States, through its subsidiary EG America, operations feature regional adaptations such as the revamped SmartRewards loyalty program launched in March 2025, which offers personalized benefits to enhance , alongside the introduction of an AI-based planning tool from Quorso in February 2025 to optimize store workflows and performance analytics.

Foodservice and brand partnerships

EG Group manages 1,182 outlets across its as of 2025 (prior to the divestiture of Cooplands), encompassing both drive-thru facilities and in-store dining options designed for at and sites. These outlets prioritize quick-service models to cater to on-the-go customers, offering a range of hot and cold food and beverage choices that complement the company's core operations. The company has established key partnerships with prominent global brands to enhance its foodservice portfolio. Long-standing collaborations include for submarine sandwiches, for premium coffee and beverages, for flame-grilled burgers, and for fried chicken offerings, with these brands integrated into numerous sites worldwide. In October 2025, EG Group divested its Cooplands bakery chain. A hallmark of EG Group's foodservice is its emphasis on , with the company selling 180 million cups annually through its outlets. This volume underscores the popularity of quick-service coffee models, particularly via partnerships like , which drive high-frequency purchases among daily customers. By integrating into its sites, EG Group transforms standard stops into multi-purpose destinations, encouraging extended customer and thereby increasing overall revenue through complementary sales. This strategy leverages the synergy between dining options and site traffic to optimize consumer engagement without overlapping core retail functions. In 2025, EG Group introduced enhancements to support foodservice utilization, including a revamped that rewards food and beverage purchases with points redeemable across brands, and the Alloy Fleet+ card offering discounts applicable to fleet-based food orders at participating outlets. These initiatives aim to foster repeat visits and integrate foodservice more seamlessly into customer routines.

Ownership and leadership

Issa family and TDR Capital

EG Group was founded in 2001 by brothers , who began with a single petrol station in , , and built it into a major international convenience retailer while retaining majority control of the company. served as the company's CEO from its early years until 2021, after which he transitioned to co-CEO alongside his brother Zuber until the latter's departure in 2024. The Issa brothers' hands-on approach has been central to EG Group's expansion strategy, leveraging their ownership to drive acquisitions and operational growth across multiple continents. In 2015, , a prominent UK-based , acquired a minority stake in the then-Euro Garages (EG Group's predecessor) through a £1.3 billion investment, valuing the business at that amount and providing capital for accelerated expansion into new markets and forecourt developments. This partnership marked the beginning of a long-term collaboration, with TDR supporting the Issa brothers' vision while maintaining a non-controlling interest that has since evolved into a roughly 50% stake in EG Group. The ownership structure underwent significant changes following the 2020 acquisition of Asda, where the Issa brothers and TDR Capital jointly purchased the supermarket chain from Walmart for £6.8 billion, integrating elements of EG Group's UK forecourt operations into Asda by 2023 to streamline the portfolio and manage debt. Post-acquisition, TDR's stake in the broader group stabilized at approximately 50%, balancing the Issa brothers' controlling influence amid ongoing international operations. In 2024, as part of a separation between the brothers, Zuber Issa personally acquired EG Group's remaining UK forecourt business for £228 million, allowing him to focus on those assets independently while Mohsin Issa assumed sole CEO responsibilities at EG Group. In August 2025, tensions emerged between co-owner Zuber Issa and TDR Capital regarding strategic direction, with Issa advocating for the sale of EG Group's U.S. operations—valued at over $5 billion—to further reduce net debt, in contrast to TDR's preparations for a potential New York IPO. As of 2025, EG Group is valued at approximately £13 billion in preparation for a potential initial public offering on the New York Stock Exchange, a figure that reflects its global scale despite carrying net debt of around $5.3 billion. This valuation underscores the enduring partnership between the Issa family and TDR Capital, which continues to guide strategic decisions on divestitures and growth initiatives.

Executive management

Russell Colaco serves as the Group CEO and Executive Director of EG Group, having been appointed to the role in April 2025 after previously holding the position of CFO. In this capacity, Colaco oversees global operations, with a particular emphasis on the company's expanding U.S. presence, including direct responsibility for its subsidiary EG America since May 2025. His leadership has focused on streamlining operations amid the group's strategic shift toward North American markets. Lord acts as Chairman and Chair of the Nomination Committee, an independent role he has held since 2021. A former CEO of , Rose provides strategic oversight, guiding the board on key decisions related to and long-term growth. Key executives under Colaco's leadership include Mark Segal, who was appointed Group in July 2025, succeeding Colaco in that role and managing financial strategy amid ongoing debt management efforts. For the U.S. operations via EG America, notable figures include Elizabeth Pierce as , responsible for day-to-day retail and fuel activities, and David Masuret as Chief Fuels Officer, overseeing fuel and supply chain logistics. The board of directors comprises a mix of independent non-executive members and representatives emphasizing retail and financial expertise. Co-founders Mohsin Issa CBE and Zuber Issa CBE serve as shareholders and non-executive directors, providing continuity from the company's origins while focusing on oversight rather than day-to-day management. Additional members include Gary Lindsay as the TDR Capital representative and Steve DeSutter, appointed as an independent non-executive director in August 2025, bringing experience from the convenience retail sector as former CEO of Stripes. This composition ensures a balance of industry knowledge and independent perspectives in decision-making. EG Group's governance structure prioritizes debt reduction and the transition to U.S.-centric operations as part of the planned relocation of its global headquarters to , announced in August 2025. Recent asset sales, including operations in and , have contributed to lowering net debt from over $8 billion in 2023 to approximately $5.3 billion by mid-2025, with the board directing resources toward core European and North American assets. This focus supports financial stability and positions the company for potential future growth initiatives in the convenience and fuel retail sectors.

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