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Fresh TV

Fresh TV Inc. is a Canadian independent based in , , specializing in the creation, production, and financing of animated and live-action entertainment for preteens, teenagers, and families. Founded in 2004 by Emmy-nominated producers and , the company emerged during the rise of formats, inspiring its signature spoof-style animated series. serves as president and , while holds the role of vice president of creative affairs and ; both lead the development of tween-skewing content that blends humor, adventure, and relatable teen experiences. The company also partners with key executives like Brian Irving as chief financial officer and George Elliott, president of sister studio Elliott Animation Inc., to handle production and animation needs. Fresh TV has built a global reputation for multi-season hits, including the flagship Total Drama franchise, which began with Total Drama Island in 2007 and has expanded to spin-offs like Total Drama Presents: The Ridonculous Race and recent reboots of Total Drama Island (2023–present).) Other notable productions encompass 6teen, a comedic series about teenage mall workers; Stoked, following aspiring surfers; Grojband, centered on a fictional rock band; My Babysitter's a Vampire, a live-action supernatural comedy; Backstage, exploring performing arts students; and Lucas the Spider, a preschool-friendly animated short series. These shows have aired on networks like Cartoon Network, Teletoon, and Disney Channel, achieving widespread international distribution and fostering loyal fanbases through innovative storytelling and timely cultural references.

History

Founding and early years

Fresh TV was established in 2004 in Toronto, Ontario, by Tom McGillis and Jennifer Pertsch, both alumni of Nelvana who had previously collaborated on Teletoon projects, including the creation of the animated series 6teen. The company initially operated under the name Fresh Animation, focusing on animation production. In its early years, Fresh TV concentrated on developing animated content targeted at tweens and teens, emphasizing humorous narratives with a parody style inspired by formats. This approach aimed to create engaging, satirical entertainment for young audiences aged 8 to 14, blending exaggerated competition and character-driven comedy. The company's debut production was , developed by McGillis and Pertsch as an animated reality show spoof featuring 22 teenage contestants at a . Produced by Fresh TV in association with Canada Inc., the series premiered on on July 8, 2007. It was later acquired for broadcast on in the United States, debuting there on June 5, 2008. A significant early milestone came in 2008 when Cake Distribution secured international licensing deals for , including sales to broadcasters in , , , , and , marking Fresh TV's entry into global markets. The success of the series laid the foundation for the broader franchise.

Expansion and diversification

Following the success of its foundational animated series Total Drama Island, Fresh TV expanded its animated portfolio in 2009 with the launch of Stoked, a surf-themed series that premiered on and followed the adventures of teenage surfers working at a . This project marked the company's continued focus on youth-oriented animated content while diversifying themes to appeal to international audiences. In 2010, Fresh TV shifted into live-action production with , a comedy-horror film that aired on and later spawned a series, representing the company's entry into hybrid formats beyond pure . This move broadened Fresh TV's creative scope, allowing it to produce for multiple platforms while leveraging its expertise in teen storytelling. To enhance its in-house capabilities, Fresh TV formalized a production partnership with Elliott Animation Inc. in 2007, which evolved through the 2010s to include shared facilities in Toronto's Junction Triangle, enabling seamless 2D and 3D services for its projects. In 2009, the two entities jointly purchased a building to consolidate operations, supporting expanded production demands. Building on the Total Drama franchise, Fresh TV developed spin-offs such as in 2015, an action-comedy race format that premiered on , and Total DramaRama in 2018, which reimagined characters as preschoolers in a daycare setting and aired on the same network. In 2023, Fresh TV revived the format with a reboot season featuring a new cast, premiering on on October 21, 2023, followed by a second season in 2024.) These extensions diversified the brand into new narrative styles and age demographics while maintaining global distribution through partners like . In 2018, Fresh TV entered the preschool market by acquiring the rights to the viral Lucas the Spider, which it adapted into a full animated TV series featuring short episodes about an inquisitive young spider, premiering on and in 2021. This acquisition highlighted the company's strategy to nurture digital-first properties into broadcast successes, targeting younger viewers with gentle, educational content. By the 2020s, Fresh TV had grown its workforce to over 100 employees, operating from its headquarters at 237 Wallace Avenue in , . As of 2025, the company remains independently owned, emphasizing global financing models and multi-platform distribution for its youth entertainment slate, with no major ownership changes reported.

Productions

Fresh TV's animated series predominantly employ Flash-based 2D animation, characterized by satirical, character-driven narratives designed for preteens and teenagers. This approach allows for vibrant visuals and humorous storytelling that parodies teen experiences and pop culture tropes. The cornerstone of Fresh TV's animated output is the Total Drama franchise, launched in 2007 and ongoing, which includes six seasons and multiple spin-offs parodying reality TV competitions, such as Total Drama Presents: The Ridonculous Race (2015–2016) and the upcoming prequel Total Drama Daycare set for 2025. Co-produced with Elliott Animation, it has aired globally on Cartoon Network and Teletoon, building a dedicated fanbase through its blend of elimination challenges and exaggerated character dynamics. Additional key series highlight Fresh TV's range in youth-oriented animation. (2004–2010) followed six teenage friends navigating life and work at a fictional mall across four seasons and 93 episodes, blending comedy with relatable adolescent scenarios; co-produced with , it aired on and helped launch the company's success. Stoked (2009–2013) delivered two seasons and 52 episodes of tween-targeted comedy set at a surf camp, exploring themes of friendship and adventure. Grojband (2013–2015), also spanning two seasons and 52 episodes, follows a garage rock band's escapades with integrated original music to drive its energetic plots. The franchise spin-off (2018–2023) reimagines characters as toddlers in a preschool setting across three seasons, shifting to lighter, absurd humor for younger viewers. Meanwhile, (2018–present) evolved from a viral short-form web series into a TV format, amassing over one billion views with its soothing, educational stories about a curious spider and his friends. These productions occur in-house through Fresh TV's sister company, Elliott Animation, which specializes in 2D workflows to enable quick turnarounds and sustain multi-season runs. The style's satirical edge stems from the founders' emphasis on relatable, irreverent teen narratives.

Live-action series

Fresh TV transitioned to live-action programming in , aiming to expand its audience reach beyond its established animation portfolio by targeting teen viewers with relatable, genre-blended . This shift marked a strategic diversification, leveraging the company's expertise in youth-oriented to enter the competitive live-action market. The inaugural live-action project was the supernatural comedy (2010–2012), which began with a pilot movie and continued for two seasons comprising 26 episodes. Produced for YTV and in Canada, and later acquired by for international broadcast, the series followed a teen boy discovering his babysitter's identity amid high school adventures, blending elements with humor to appeal to preteens and young teens. Its success, including top ratings among kids aged 2-11 on during its U.S. premiere season, underscored Fresh TV's ability to adapt its comedic style to live-action formats. Following this, Fresh TV developed (2011–2013), a docu-soap-style spanning two seasons and 26 episodes. Airing on , the show chronicled the life of a teenage girl thrust into fame after winning a reality TV contest, exploring themes of celebrity, family dynamics, and adolescent pressures through a lens. This production highlighted Fresh TV's focus on authentic teen experiences, contributing to its growing reputation in scripted live-action. In 2016, the company released Backstage (2016–2017), a performing arts drama that ran for two seasons totaling 60 half-hour episodes. Co-developed with DHX Television and broadcast on Family Channel in Canada and Disney Channel internationally, the series depicted diverse young talents navigating rivalries, friendships, and ambitions at an elite arts academy. Featuring a multicultural cast and real-world production techniques like music video-style direction, Backstage emphasized identity and creative growth, aiding Fresh TV's portfolio diversification for global distribution deals across 15 territories including the U.S., U.K., and Australia. Overall, Fresh TV's live-action output—totaling fewer seasons than its animated slate—centered on collaborations with Canadian broadcasters like , YTV, and , prioritizing narratives around teen identity, friendship, and self-discovery to enhance international sales potential. These ventures demonstrated the company's adaptability, producing content that resonated with young audiences while building on its animation-driven success.

Leadership and personnel

Founders

Fresh TV was co-founded in 2004 by Tom McGillis, Jennifer Pertsch, Brian Irving, and George Elliott, all alumni of Nelvana, where McGillis and Pertsch first collaborated on early development projects in children's animation. Tom McGillis serves as President and Executive Producer of Fresh TV. Prior to founding the company, McGillis worked as a producer at Nelvana, contributing to the development of tween-oriented animated series such as the precursor to 6teen (originally titled The Mall), which he co-developed with Pertsch in 2003. His background in animation production at Nelvana and for Teletoon Canada honed his skills in crafting engaging youth narratives. McGillis is renowned as the key creator of the Total Drama franchise, conceptualizing it as an animated parody of reality competition shows like Survivor, blending exaggerated teen archetypes with satirical challenges set in a summer camp environment. As of 2025, he continues to lead the company's strategic expansion into prime-time programming and international co-productions. Jennifer Pertsch holds the position of Vice President of Creative Affairs and Executive Producer at Fresh TV. Her early career at Nelvana involved writing for animated series including Jacob Two-Two, Franklin, Little Bear, and George and Martha, amassing over 100 episodic script credits focused on character-driven stories for young audiences. Before Fresh TV's inception, Pertsch collaborated with McGillis as a producer and writer on 6teen, a Teletoon original that explored teenage mall culture through relatable ensemble dynamics. At Fresh TV, she emphasizes character development, particularly in narratives featuring strong female protagonists and themes of empowerment, as seen in co-creations like Backstage and My Babysitter's a Vampire. Pertsch remains actively involved in talent selection and project oversight as of 2025. Together, McGillis and Pertsch have shaped Fresh TV's distinctive style, fusing sharp humor, social satire, and inclusive representations of diverse teen experiences across their . Their , which began in the early 2000s at , has driven the company's evolution from an animation-focused studio to one producing multi-genre content, including live-action series, without any significant leadership changes. Both have received Emmy nominations for their work in youth entertainment, underscoring their impact on the industry.

Key executives and creative staff

Brian Irving serves as Chief Financial Officer and Executive Producer at Fresh TV, where he oversees financing, business operations, and global distribution deals, including the 2008 worldwide agreement with Cake Entertainment for Total Drama Action. As co-founder and in this role since the company's establishment in 2004, Irving has played a key part in the company's expansion into international markets by managing production budgets and live-action properties such as Backstage. George Elliott acts as Executive Producer and heads Elliott Animation Inc., Fresh TV's sister company and animation partner since the studio's launch in 2004. Specializing in technical animation production, Elliott contributes to both live-action and animated projects, including Total DramaRama and My Babysitter's a Vampire, enhancing in-house capabilities for development and post-production. The creative staff at Fresh TV features a diverse team of writers, directors, and talent focused on youth-oriented content, with notable contributors including Alex Ganetakos, who served as executive story editor and senior writer for multiple seasons and received award nominations for her work on Total Drama Presents: The Ridonculous Race. Voice direction and performance are supported by experienced professionals such as , who provided additional voices for . This team emphasizes collaborative pipelines to develop engaging, multi-platform series. Fresh TV maintains a lean with approximately 100 employees, where key executives report directly to the founders and prioritize integrated development processes across and live-action. As of 2025, the leadership team remains stable with no major personnel changes, continuing to support ongoing projects such as expansions to , including new episodes airing internationally.

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