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IMG_Models

IMG Models is a premier international modeling renowned for discovering, developing, and managing top-tier in the , , and sports industries. Established in 1987 by legendary sports agent as a division of IMG Worldwide, the revolutionized model management by treating models as elite athletes, emphasizing career longevity, branding, and global opportunities. Headquartered at 304 Park Avenue South in , IMG Models operates offices in major capitals such as , , , , and , enabling it to scout and represent diverse talents worldwide. As a of WME Fashion under the Endeavor Group Holdings umbrella—following IMG Worldwide's acquisition by Endeavor in 2013 for $2.3 billion, and remaining under WME Fashion as of 2025 after Endeavor's partial sale of IMG assets to (excluding the models division)— Models manages a roster that includes iconic supermodels like , , and , alongside emerging and plus-size talents such as and . The has played a pivotal role in shaping modern by promoting inclusivity, with its clients gracing campaigns for brands like , , and , and appearing in high-profile editorials and runway shows during Fashion Weeks globally.

History

Founding and early development

IMG Models was established in 1987 as a division of International Management Group (IMG), the sports and entertainment conglomerate founded by Mark McCormack in 1960. McCormack, a pioneering sports agent who revolutionized athlete representation through endorsement deals and media rights, extended his business model to the fashion industry, believing that models could be managed with the same professional rigor as athletes to maximize their commercial potential. From its inception, IMG Models focused on and representing international talent for high-profile shows, editorial work, and advertising campaigns centered in , the epicenter of the American scene. The agency's initial roster emphasized emerging models from diverse regions, including and , reflecting McCormack's vision of a global talent pipeline akin to IMG's divisions. This approach allowed IMG Models to differentiate itself by treating modeling careers as strategic businesses, complete with of contracts, , and long-term . A pivotal early milestone occurred in the early 1990s with the signing of high-profile talents like in 1992, which signaled IMG Models' breakthrough into elite representation and solidified its credibility in the competitive fashion agency landscape. This period also saw the appointment of Ivan Bart as creative director in 1994, who helped scale the division by securing additional marquee clients such as . Building on its sports heritage, IMG Models underwent significant evolution throughout the , transitioning from a niche extension of IMG's core operations to a dedicated powerhouse. The agency intensified global efforts, establishing networks to identify and develop diverse prospects, which laid the groundwork for its expansion into major fashion capitals beyond .

Expansion and key acquisitions

In the early 2000s, IMG Models pursued strategic growth to strengthen its international footprint, particularly in . The agency signed prominent talents such as in 2002, enhancing its presence in the European market and facilitating greater access to high-end runway shows and campaigns during . IMG Models continued to consolidate its position in the competitive modeling landscape by signing rising stars like in 2012 from Next Model Management, bolstering the agency's dominance in the U.S. market. This direct signing integrated diverse and commercial talents, enabling IMG to expand its influence in both editorial and advertising sectors while maintaining a strong focus on emerging supermodels. This strategic move aligned with the growing demand for versatile models capable of crossing between high fashion and mainstream brands. The agency's expansion continued in amid IMG's larger merger with Endeavor (WME), which closed in May and provided additional resources for talent development and global operations. The combined entity, WME | , amplified the models division's reach, allowing for cross-industry collaborations in and that enriched client opportunities. In February 2025, acquired (including the models division) from Endeavor Group Holdings as part of a $3.25 billion deal. Post-2014, IMG Models embraced to sustain growth in an evolving industry, launching innovative initiatives in the 2020s via platforms like and . The We Love Your Genes program, initiated on in 2014, evolved into a comprehensive digital strategy that identified diverse talents worldwide, with introduced in 2020 to tap into viral content creators and Gen Z prospects. This approach not only democratized model discovery but also positioned IMG as a leader in adapting to -driven trends, resulting in signings of influencers-turned-models and enhancing roster diversity without traditional open calls.

Organizational structure

Ownership and leadership

IMG Models was established in 1987 as a division of Worldwide, founded by , who envisioned managing models similarly to athletes for broader commercial opportunities. The agency's ownership evolved significantly when Worldwide was acquired by Endeavor (WME) and Silver Lake, announced in 2013 for $2.3 billion and closed in 2014, creating WME-IMG and integrating modeling with entertainment and representation. In 2017, WME-IMG restructured under a new holding company named Endeavor, led by CEO , which streamlined operations across talent, media, and events while retaining IMG Models as a key entity. As of November 2025, IMG Models operates as a semi-autonomous of the privately held WME Group (formerly Endeavor Group Holdings), following its acquisition by Silver Lake in March 2025, focusing on talent amid the parent company's broader portfolio in sports and entertainment, unaffected by Endeavor's divestitures of certain IMG sports assets to . Leadership at IMG Models has been shaped by executives emphasizing innovation and inclusivity. Ivan Bart served as from 2014 until his departure and subsequent in 2023, during which he championed by signing and promoting a wider range of body types, ethnicities, and genders, influencing industry standards for representation. Since March 2023, IMG Models has been co-led by Senior Vice Presidents Jeni Rose and Kate Stirling as Co-Heads of Fashion Representation. In , Lisa Marie Benson has overseen key since joining in 2002, rising from receptionist to executive roles and guiding careers of prominent models through strategic bookings and development. London operations are directed by and Managing Director Emma Quelch, who has led the office since 2008, expanding its roster and fostering international collaborations in fashion markets. In the , the agency has prioritized diverse leadership in scouting, exemplified by of Global Scouting Luis Domingo, appointed in 2023, who focuses on identifying underrepresented talent worldwide to enhance inclusivity in modeling. WME Group's board, influenced by WME roots, drives cross-industry synergies, enabling IMG Models to leverage entertainment networks for talent crossover into , , and .

Global offices and operations

IMG Models maintains its global headquarters in , at 304 Park Avenue South, serving as the central hub for strategic decision-making and . The agency operates primary offices in key capitals worldwide, including for West Coast entertainment and commercial bookings, for European market coordination, for and runway shows, for Italian week logistics, and for regional outreach, enabling localized support across diverse markets as of 2025. The operational model of IMG Models combines centralized global with decentralized regional execution through its established offices. Centralized efforts are spearheaded by the "We Love Your Genes" (WLYG) program, a initiative launched in 2014 that leverages social media platforms like and to discover diverse talent from around the world, regardless of background or location. This is supplemented by partnerships with local agencies for on-the-ground castings and events, ensuring efficient talent pipeline management while adapting to regional industry dynamics. Day-to-day functions at IMG Models encompass comprehensive , including negotiations with brands and photographers, booking coordination for campaigns, features, and presentations during weeks. These activities are handled by dedicated teams at each office, focusing on career advancement, , and brand partnerships to support models at various career stages. Under the oversight of WME Fashion leadership, this structure facilitates seamless international operations. In recent years, IMG Models has integrated tools to enhance its operations, such as online submission portals for and virtual platforms on its , allowing aspiring models to submit digitized composites and measurements remotely. These technological advancements, building on the WLYG , streamline global talent evaluation and reduce in the .

Talent roster and divisions

Model management divisions

IMG Models manages a diverse roster of fashion models across genders, body types, and backgrounds, focusing on shows, features, and campaigns while emphasizing and inclusivity. As of 2025, following a restructuring under WME , the agency has shifted away from traditional sub-divisions segmented by gender or size, instead representing talent holistically to reflect broader industry . Historically, since the , has prioritized inclusivity in its model representation, incorporating diverse ethnicities, body types, and gender expressions. This was advanced under former president Ivan Bart (d. 2023), who advocated for expanded representation of underrepresented models. The men's board was globally relaunched in , supporting male talents in commercial advertisements, couture, and grooming campaigns, often with athletic profiles. In 2016, IMG launched Brawn to represent plus-size male models in body-positive initiatives. IMG established a curve-focused approach around 2015, championing body diversity with talents like in campaigns for brands such as . Directed by Mina White, this effort has influenced industry conversations on size representation and . IMG conducts annual scouting via We Love Your Genes (WLYG), launched in 2014 as a digital platform for submissions and open calls. The agency offers training through initiatives like Model Prep workshops on techniques, posing, and industry navigation, with special resources for under-18 models to ensure safe preparation.

Additional talent categories

IMG Models has expanded beyond fashion modeling to include ancillary categories, reflecting synergies across , sports, entertainment, and for cross-sector opportunities like endorsements. The creative category represents professionals such as photographers, stylists, makeup artists, and hair stylists who contribute to shoots, , and runway productions. This supports collaborative projects for major brands and publications, including editorials. Post-2014 integration with WME, the athlete category represents sports figures for fashion and commercial endorsements, focusing on those aligning physicality with lifestyle campaigns. Examples include NASCAR driver Toni Breidinger (signed 2024) and tennis player Jack Draper, fostering hybrid sports-fashion partnerships. The talent category manages actors, digital creators, and influencers, often scouted via , to leverage online influence for campaigns. This has accelerated since 2020, with signings like CGI-based "alien influencer" Zlu (2023) exploring virtual talent in fashion. Recent additions as of 2025 include Alva Claire and Max Vespa.

Notable achievements and clients

Iconic supermodel representations

IMG Models played a pivotal role in the era by representing several iconic figures who shaped the fashion industry in the and 2000s. , signed in 1999, became the highest-paid model in the world from 2002 to 2017, amassing over $500 million in earnings from modeling and endorsements. Her record-breaking success, including a five-year $25 million with in 2000, underscored IMG's ability to secure transformative deals. Heidi Klum's long-term representation by during the 2000s amplified her dominance as a Angel from 1999 to 2010, where she hosted their fashion shows and starred in global campaigns, contributing to her estimated $8 million annual income in 2007. These signings significantly boosted 's revenue through lucrative brand partnerships, such as Bündchen's early 2000s campaigns for . Klum's exclusivity further exemplified how 's strategic management facilitated multimillion-dollar endorsements that elevated agency prestige. IMG's management of key supermodels in the 2000s helped set industry standards for model-agency contracts, emphasizing global campaigns and media dominance over transient bookings. These partnerships not only drove fashion's but also influenced contract norms, prioritizing long-term exclusivity for maximum earning potential. As of 2025, the legacy of these iconic representations endures through IMG's alumni networks and mentorship initiatives, such as the ongoing program launched in 2021 with The Wall Group and , which fosters emerging talent by drawing on supermodel-era expertise.

Emerging and diverse talents

In the and , IMG Models has prioritized signing talents from underrepresented backgrounds, marking a deliberate shift toward greater inclusivity in the fashion industry by representing models who challenge traditional beauty standards. This includes plus-size pioneers, individuals, and models of color, reflecting broader cultural demands for diversity on runways and in campaigns. Key signings exemplify this evolution. , an African American , joined in 2015 and gained prominence in 2019 with high-profile runway appearances, becoming a trailblazer for curve representation. , a from , signed with in 2019 at age 16, making her one of the youngest openly models to join a major agency and quickly rising as a Gen-Z icon. Earlier, in 2015, became the first openly signed globally by , paving the way for greater visibility of talents. , a of Black and Colombian descent, signed with in 2018, further amplifying the agency's commitment to and ethnic diversity. IMG's diversity initiatives in the 2020s have emphasized scouting and promoting talents from marginalized groups, including and individuals, as well as plus-size and non-white models, without segmenting by race, age, or size. The agency has actively supported trans representation, with signings like Consani leading to historic milestones, such as her becoming the first transgender Model of the Year at the 2024 Fashion Awards. For plus-size and diverse ethnic backgrounds, models like and Elsesser have been instrumental in pushing for inclusive casting, aligning with industry-wide calls for equity. These talents have achieved notable success through major brand campaigns, often scouted initially via social media platforms like and through IMG's "We Love Your Genes" initiative, which has discovered faces like Consani and others since its launch in 2014. starred in campaigns, including the 2023 collection and the 2021 runway show, highlighting body diversity under Rihanna's inclusive vision. featured in campaigns, such as the 2025 holiday collection, underscoring her role in luxury fashion's embrace of trans visibility. has appeared in campaigns for brands like , further embedding diverse representation in beauty marketing. As of 2025, IMG's roster showcases a robust commitment to global and inclusive representation, with prominent non-white models such as Sudanese-born , African American , and Indian-American Nara Aziza Smith, alongside trans and plus-size talents, contributing to a diverse array that spans ethnicities, genders, and body types.

Industry impact

Contributions to and

IMG Models has played a significant role in advancing within the fashion industry by championing underrepresented talents and launching targeted initiatives to address systemic inequities. In 2021, the agency co-founded the #ChangeFashion campaign alongside supermodel and the Black in Fashion Council, aimed at combating and promoting racial justice through education, policy advocacy, and inclusive hiring practices across creative sectors. This effort built on earlier commitments, such as executive Ivan Bart's 2017 urging the industry to prioritize inclusivity amid rising cultural demands for representation. The agency's curve division, established to represent plus-size models, has furthered size inclusivity since its inception, guiding careers like those of and while influencing broader casting trends during Fashion Weeks. IMG has partnered with organizations like to introduce an "inclusion rider" in 2022, a contractual tool designed to ensure diverse hiring in productions, extending principles from to modeling and creative roles. These collaborations have supported more equitable runway representations, as seen in increased diverse lineups at shows where IMG talents have walked for designers emphasizing and cultural variety. On a global scale, IMG's talent discovery extends to international programs that identify and develop models from varied backgrounds, contributing to a more representative industry roster. By fostering such global outreach, the agency has helped export diverse perspectives to major markets, enhancing the world's cultural breadth without relying on traditional gatekeeping.

Controversies and criticisms

During the , IMG Models faced allegations of contributing to exploitative practices in and contracting young models, particularly those under 18, amid broader industry concerns about , financial exploitation, and unsafe working conditions for minors. While some agencies halted signing models under 16 to mitigate risks, IMG continued to scout and sign underage talent while implementing protective measures such as development programs addressing and requiring chaperones. These issues contributed to industry-wide calls for reform, culminating in New York State's 2013 expansion of labor laws to cover and models under 18, requiring permits, chaperones, and accounts for earnings; further advocacy by the Model Alliance in the mid-2010s, including a 2017 study on model health and safety, pressured agencies like IMG to adopt stricter internal guidelines. In 2025, the fashion industry, including major agencies like , faced backlash for the regression in plus-size representation, as plus-size models walked only 0.8% of runways during the spring/summer season, down from 2.8% in 2020 amid ongoing demands for inclusivity. Critics highlighted and insufficient opportunities for plus-size talent at major agencies, which had signed prominent curve models but were accused of not integrating them broadly enough into campaigns and shows. This criticism extended to racial diversity, with models alleging performative inclusivity without systemic change. Legal challenges have also marked IMG Models' history, including a 2017 class-action settlement over unpaid internships that violated laws, resulting in payments to affected workers. Although specific 2022 lawsuits over model commissions remain unreported in , the agency has been named in prior financial disputes, such as a 2015 complaint alleging labor violations. As of 2025, IMG Models has drawn social media scrutiny for potential biases in AI-assisted talent scouting, where algorithms trained on online images and data reportedly favor certain demographics, such as thinner, lighter-skinned individuals, exacerbating exclusionary beauty standards despite agency efforts to incorporate ethically. Scouts at IMG have acknowledged AI's limitations in capturing intangible qualities like , yet critics argue that without addressing inherent data biases, such tools perpetuate demographic imbalances in model selection.

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