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Joe Swift

Joe Swift is an English garden designer, journalist, and television presenter best known for his role on 's Gardeners' World, where he has been a regular presenter for over two decades. Born on 25 May 1965 in , he is the son of actor , famous for portraying Richard Bucket in the sitcom Keeping Up Appearances, and novelist Dame . Swift began his career in after leaving school, working as a landscape gardener from 1983 before studying garden design at the English Gardening School at the and establishing his own design practice in 1993. He co-founded the garden design company Modular, where he serves as design director, and has earned recognition as one of the UK's top garden designers, listed in House & Garden's top 50. His designs have won multiple awards, including a gold medal at the and the Society of Garden Designers' Healing, Learning or Community Landscapes & Gardens award for Horatio's Garden at in 2021. In addition to his design work, Swift is a prominent broadcaster, contributing to BBC coverage of major events like the RHS Chelsea Flower Show and Hampton Court Palace Garden Festival, and he writes a weekly gardening column for The Times. He has also authored books such as Joe's Allotment and maintains a YouTube channel, Joe's Country Garden, sharing insights from his recent move to a larger garden in Dorset.

Early life and education

Family background

Joe Swift was born on 25 May 1965 in , . His parents were the actor , best known for his role as Richard Bucket in the sitcom Keeping Up Appearances, and the novelist . Swift has one brother, , a political philosopher and academic, and one sister, , a and literary consultant who died of cancer in 2017 at the age of 53. His extended family includes his uncle David Swift, an actor best known for his role as Henry Davenport in the sitcom , on his father's side, and his aunt , a renowned novelist and winner of the for , on his mother's side. Growing up in a steeped in the arts, Swift was exposed from an early age to creative professions through his parents' and relatives' careers in and , which likely influenced his later pursuits in design and broadcasting. He developed an interest in during childhood by helping his grandparents with tasks such as weeding and edging lawns in their plot and cutting flowers in their garden. These early experiences provided a foundational connection to that complemented the artistic environment of his family.

Schooling and initial training

Joe Swift began his education at Mrs Henson's Montessori nursery in , , a state-funded institution that emphasized creative and hands-on learning. He then attended New End Primary School in Hampstead, where he experienced a bohemian atmosphere and first engaged with by planting seeds in the school's small garden. For secondary education, Swift enrolled at in , a former that had transitioned to comprehensive status; he earned seven O-levels there but was unable to pursue A-levels after contracting glandular fever. After leaving school in 1983, Swift briefly attended Sir John Cass's Foundation art college in for a foundation course in film-making, , and , but dropped out after two terms to pursue other interests, including playing bass in a band. He then traveled and worked abroad in during the early 1980s. Upon returning to the , he began working as a in , taking on various outdoor and creative roles that aligned with his growing interest in design. In 1990, at age 25, Swift formalized his skills by studying garden at the and obtaining a professional qualification from The English Gardening School, which provided the foundational expertise for his . These experiences, building on his early exposure to creative fields influenced by his family's artistic background, equipped him with practical and theoretical knowledge in and .

Garden design career

Early projects and development

Upon returning to the UK from travels abroad, including time working on a in and gaining gardening experience in during the late 1980s, Joe Swift founded his own garden design business in the early 1990s, initially focusing on landscaping projects in . His at the provided a foundational skill set that enabled this professional launch. Swift's early practice emphasized urban and small-space designs, shaped by his life in London, where he addressed the challenges of compact residential areas through practical residential landscaping commissions. In 1997, he established The Plant Room, an innovative design and retail outlet in , which served as a hub for his emerging work in contemporary urban gardening. This venture allowed him to experiment with adaptable garden solutions, prioritizing functionality in limited spaces. In 2003, Swift co-founded Modular Garden, an award-winning design-and-build brand for which he serves as Design Director, expanding his scope to bespoke projects for private and commercial clients. Through these early endeavors, he developed his signature style of contemporary, practical gardens that blend structural elements like geometry and hardscaping with thoughtful planting schemes to create inviting outdoor spaces.

Notable designs and collaborations

Joe Swift has earned recognition for several high-profile designs, particularly through his work at the , where he secured a in 2012 for the Homebase . This design featured layered cedar wood structures and a palette of , , and natural tones to evoke resilience and growth, drawing inspiration from the trust's support for young cancer patients. Among his other notable contributions are a for , designed for television to raise awareness and funds through accessible, community-oriented planting schemes. These projects highlight Swift's ability to blend functionality with thematic storytelling in public-facing designs. Swift's portfolio extends to celebratory and innovative installations, such as the 40-year anniversary garden in 2007, which incorporated modular elements to showcase evolving garden trends over decades. He also designed Horatio's Garden at , a therapeutic space for spinal injury patients that won the Society of Garden Designers' Healing, Learning or Community Landscapes & Gardens award in 2021. More recently, his company Modular constructed the Pathway Garden for the 2025 , a small-space design promoting healing and hope for homeless individuals through therapeutic planting and accessible pathways; it received a medal and the RHS Environmental Innovation Award. This project underscores his ongoing commitment to impactful, real-world applications of garden design. In addition to Chelsea, Swift has collaborated on RHS events at Garden Festival and Flower Show, contributing to exhibit designs that emphasize repurposed materials and pollinator-friendly planting, such as the 2022 BBC Studios Our Green Planet & RHS Bee Garden inspired by bee conservation. His inclusion in House & Garden's Top 50 UK Garden Designers for 2025 reflects his influence in contemporary . Through Modular Garden, co-founded in 2003, Swift has advanced sustainable, modular approaches to urban gardening, focusing on adaptable, eco-conscious spaces for city environments.

Broadcasting career

Gardeners' World and BBC roles

Joe Swift joined BBC Two's in 1998 as a and , a role he has maintained continuously through 2025, contributing to segments that showcase practical techniques and innovative designs. In recent episodes, such as those in 2024, he discussed personal gardening preferences, including his aversion to soft pink flowers, which he has "banned" from his own garden due to aesthetic reasons, preferring stronger pinks like and highlighting his approach to color coordination in planting schemes. His ongoing involvement includes filming in diverse locations, such as the North in 2025, where he demonstrated planting techniques at Malverleys . Swift has fronted several BBC series stemming from his Gardeners' World expertise, including the Small Town Gardens program from 2001 to 2003, where he collaborated with designers like Cleve West to transform backyards into functional, child-friendly spaces, such as a project in Acton dominated by a large shed. In , he presented an episode of Great British Garden Revival focused on reviving front gardens, addressing the environmental impact of converting them to driveways and paving, using Rockcliffe Avenue in as a model for sustainable . These segments often integrated his garden design background, with Swift incorporating elements from his company, Modular, to illustrate modular and adaptable features in real-world applications. As part of his BBC duties, Swift co-presented coverage of the Royal Horticultural Society (RHS) for multiple years, including anchoring with from 2010 through 2024, providing commentary on show gardens and innovations during live broadcasts. He did not participate in the 2025 coverage, which featured other Gardeners' World presenters. Additionally, Swift served as a design judge for BBC's Gardener of the Year competitions, evaluating entries over a from the late , contributing to the selection of standout amateur and professional designs.

Other television and media appearances

In addition to his primary roles on BBC's , Joe Swift has presented the series Small Town Gardens from 2001 to 2003, where he explored garden transformations in smaller communities across the . He also served as a design judge on BBC's Gardener of the Year, evaluating amateur entrants' projects for creativity and execution. Swift has made notable live appearances, including at the County Show in May 2023, where he toured the Craft and Garden Pavilion, delivered a talk on garden design, and judged the school scarecrow competition. His involvement extended to covering major (RHS) events, co-presenting BBC broadcasts of the RHS Garden Festival in years such as 2018 alongside , highlighting innovative show gardens and floral displays. Similarly, he co-hosted coverage of the RHS Flower Show at in 2019, featuring expert commentary on regional garden designs with colleagues including and Adam Frost. At the RHS in 2024, Swift hosted the BBC's segment in , alongside , announcing winners in categories like Show Gardens and Balcony Gardens based on public votes. He also presented The Great Chelsea Garden Challenge in 2015, guiding amateur designers through challenges inspired by Chelsea themes, such as formal gardens at . In late 2023, Swift launched his YouTube channel Joe's Country Garden, documenting the transformation of his new Dorset garden with practical tips on planting, soil preparation, and seasonal maintenance. The channel includes videos like a mid-June 2024 catch-up on wet-weather gardening and deer management, attracting viewers interested in real-world design advice. For the RHS Chelsea Flower Show in 2025, Swift did not present the main BBC coverage but provided commentary on standout exhibits, including praise for the Pathway Garden by Modular, which addressed accessibility for disabled individuals through innovative landscaping. He highlighted its impact in a Times article and an on-site interview, emphasizing its role in promoting inclusive horticulture.

Writing career

Books

Joe Swift's writing career includes a core bibliography of three books published in the 2000s, emphasizing urban gardening and practical , followed by Joe's Small Garden Handbook (Quadrille, 2014) and a series of beginner's guides in 2022. His debut book, The Plant Room: A Contemporary Guide to Gardening (BBC Books, 2001), serves as a guide to indoor plant styling and urban gardening, offering innovative ideas for incorporating greenery into city living spaces through stylish arrangements and maintenance techniques. In Joe's Garden Handbook (Quadrille, 2008), Swift provides practical advice for city dwellers on small-space designs, covering layout planning, plant selection, and sustainable features tailored to constrained urban environments. Swift's third early work, Joe's Allotment: Planning and Planting a Productive Plot (BBC Books, 2009), delivers tips on allotment gardening, including site preparation, planting schedules, crop rotation, and ongoing maintenance to maximize yields in community plots. Joe's Small Garden Handbook (Quadrille, 2014) offers practical guidance on designing and maintaining compact gardens, with tips on plant choices, layout, and features for limited spaces. In 2022, Swift expanded his authorship with the Collins Joe Swift Gardening Books series, comprising five volumes aimed at novice gardeners seeking accessible entry points into specialized topics. Indoor Green: Beginner's Guide to Caring for Houseplants focuses on selecting, propagating, and nurturing indoor plants to create thriving domestic oases. Small Garden: Beginner's Guide to Designing Your Garden addresses transforming compact outdoor areas like courtyards or rooftops into functional, aesthetically pleasing spaces. Edible Garden: Beginner's Guide to Growing Your Own Herbs, Fruit and Vegetables outlines steps for cultivating produce in limited settings, emphasizing health benefits and self-sufficiency. Nature Garden: Beginner's Guide to Designing a Wildlife Garden promotes biodiversity by guiding readers on habitat creation to attract and support local pollinators and wildlife. Finally, Modern Space: Beginner's Guide to Designing Your Garden explores contemporary design principles for integrating bold, minimalist elements into garden layouts. These works draw on Swift's broadcasting experience, such as segments on urban gardens from Gardeners' World, to make complex horticultural concepts approachable.

Journalism and contributions

Joe Swift has established a prominent career as a freelance journalist, focusing on practical advice for contemporary and design. His work emphasizes accessible techniques for and suburban gardeners, covering topics such as selection, seasonal , and innovative trends. Since the , Swift has contributed regularly to Gardeners' World Magazine, where his columns provide hands-on guidance on care and feature critiques of emerging designs. These pieces often highlight sustainable practices, such as soil enrichment with to support diverse growth, reflecting his commitment to environmentally conscious . Swift maintains a weekly column in The Times Weekend section and Sunday Times supplements, addressing garden trends, plant advice, and design critiques for a broad readership. For instance, in 2024, he discussed using groundcover to create low-maintenance borders that reduce weeding efforts while enhancing . His contributions extend to Magazine, including a November 2025 column reflecting on seasonal challenges and future preparations. He has also written for , offering insights into efficient garden use and plant choices suited to limited spaces. A 2008 article urged readers to maximize underutilized areas, criticizing "wasted" garden potential and advocating for multifunctional designs. Earlier pieces, like a 1999 feature on bamboo for small gardens, underscore his long-standing emphasis on versatile, space-saving . In recent years, Swift's has increasingly addressed and event previews. A November 2025 piece explored impacts on selection and promoted eco-friendly practices for resilient gardens. For the 2025 RHS , he previewed standout designs in , highlighting innovative, low-carbon features like walls from recycled materials in the Pathway garden. These articles position him as a key voice in promoting practical, forward-thinking approaches to modern .

Personal life

Family and relationships

Joe Swift is married to . The couple share two children, though specific details about the children remain undisclosed to protect their . Throughout his public career as a broadcaster and garden designer, Swift has maintained a deliberate stance of regarding his personal relationships, rarely discussing his or in interviews or media appearances. This approach allows him to balance professional visibility with familial discretion. The death of Swift's sister, , in April 2017 profoundly affected family dynamics. Rebecca, a , essayist, and co-founder of The Literary Consultancy, succumbed to cancer at age 53 after a short illness. Swift has described the loss as a significant personal tragedy, noting that provided essential solace and a means of healing during his , helping him process the emotional impact on the family.

Residence and recent pursuits

In late 2023, Joe Swift relocated from a terraced house in Hackney, London, to a property featuring nearly two acres of garden in Dorset, a move undertaken with his wife. This transition to rural life has provided Swift with a personal canvas for gardening, which he documents through his YouTube channel Joe's Country Garden, launched to chronicle the ongoing renovation and planting experiments in the space. Swift's personal gardening pursuits in Dorset center on maintaining and evolving the country garden, where he experiments with plant selections to suit the landscape. He has notably banned soft pink flowers from the design, citing their "demanding" nature and tendency to create a monotonous "soft pinky route" that limits color diversity; instead, he favors bolder shades like strong pinks or magenta. This preference, while a point of domestic contention—his wife reportedly "hates" the restriction—reflects his commitment to a vibrant, balanced palette even in his private endeavors. Beyond his home garden, Swift has pursued non-professional activities supporting charitable causes and public engagement. In 2025, he advocated for the Pathway Garden at the , a modular design inspired by the Pathway charity's efforts to aid those facing grief and loss through . He is also set to deliver a talk on garden design at Toby's Garden Festival in in May 2025, sharing insights from his career. That same year, Swift earned recognition in House & Garden's Top 50 garden designers list for his layered, season-celebrating contemporary designs. Swift keeps details of his health private, with no significant public disclosures as of 2025. The Dorset residence has enabled a greater emphasis on work-life balance, allowing him periods of respite between travels to focus on personal projects like garden upkeep amid the countryside's calming influence.

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