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Marcus Freeman

Marcus Freeman is an American college football coach serving as the head coach of the University of Notre Dame Fighting Irish since December 3, 2021. Previously the defensive coordinator at Notre Dame, Freeman rose through coaching ranks with stints at Cincinnati, Purdue, Kent State, and Ohio State, where he began as a graduate assistant in 2010. A former standout linebacker at Ohio State from 2004 to 2008, earning second-team All-Big Ten honors in his senior year, Freeman briefly played in the NFL with the Chicago Bears, Buffalo Bills, and Houston Texans before transitioning to coaching due to a medical condition. Under Freeman's leadership, Notre Dame has achieved a 38-12 record through the first eight games of the 2025 season, including a 5-2 bowl and playoff postseason mark. His teams set a program record with 14 wins in the 2024 season, highlighted by 13 consecutive victories and seven triumphs over ranked opponents, culminating in a berth in the College Football Playoff National Championship game. Freeman's defensive expertise, honed during his time as Cincinnati's defensive coordinator where he led the Bearcats to an AAC championship in 2020, has been pivotal in Notre Dame's resurgence, producing top-ranked units and earning him multiple national coach of the year awards, including the 2024 Dodd Trophy for on-field success and academic impact. At age 35 upon appointment, he became Notre Dame's youngest head coach since the 1950s, defying initial skepticism about his readiness for the role. Freeman holds a Bachelor of Science from Ohio State in 2007 and a master's degree in sports management from the same institution in 2011; he graduated from Wayne High School in Huber Heights, Ohio, as a Parade All-American. Of biracial heritage—with an African American father from Columbus, Ohio, who served in the Air Force, and a Korean mother—Freeman emphasizes family values and player development in his coaching philosophy. While facing typical scrutiny over in-game decisions, such as aggressive play-calling in lopsided games or defensive lapses against high-powered offenses, no major scandals have marred his tenure, with focus remaining on sustained competitive excellence amid Notre Dame's independent schedule demands.

Early life and education

Upbringing and family influences

Marcus Freeman was born on January 10, 1986, in San Diego, California, to Michael Freeman, an African American from Columbus, Ohio, and Chong Freeman, a Korean immigrant. Michael's family had deep ties to Ohio State football; he grew up in Columbus and worked as an usher at Ohio Stadium during his youth. The couple met while Michael was stationed in South Korea as a member of the United States Air Force, where he served for nearly three decades, instilling in Freeman a sense of discipline and adaptability shaped by frequent relocations typical of military life. Freeman primarily grew up in Huber Heights, a suburb outside Dayton, Ohio, after the family settled there following his father's military service. His biracial heritage influenced his early experiences, blending African American and Korean cultural elements; he participated in Taekwondo, a Korean martial art, to connect with his mother's background while engaging in American sports like football. This diverse upbringing fostered resilience and a strong work ethic, values Freeman attributes to his parents' emphasis on perseverance amid challenges, including his father's Air Force career and his mother's adjustment to life in the United States. The Freeman household prioritized family unity and education alongside athletics, with Michael's Ohio roots exposing young Marcus to Big Ten football culture from an early age. These influences laid the groundwork for Freeman's competitive drive, as he later reflected on how his parents' sacrifices—such as Chong's immigration and Michael's service—modeled commitment and humility, core principles that guided his path in sports and coaching.

Academic and athletic preparation

Freeman attended Wayne High School in Huber Heights, Ohio, graduating in 2004, where he balanced rigorous athletic demands with the academic requirements necessary for college eligibility. As a four-year starter on the football team, he primarily played linebacker and fullback, setting school records with a 98-yard interception return for a touchdown and a 78-yard punt return during his career. His senior-year performance included earning All-Greater Western Ohio Conference (GWOC) East First Team honors as a linebacker and recognition as a Dayton Daily News Division I and II All-Area selection, contributing to his recruitment as one of Ohio's top prospects. These athletic accomplishments, including Parade All-American designation, positioned him for a scholarship offer from Ohio State University, where he enrolled in 2004 to pursue both football and a degree in sports and leisure studies. Although specific high school GPA or standardized test scores are not publicly documented, Freeman's ability to maintain eligibility standards and later achieve Academic All-Big Ten and Academic All-District honors at Ohio State in 2007 demonstrates effective preparation in managing academic coursework amid intense training and competition. This dual focus prepared him for the demands of Big Ten football, where he appeared in 11 games as a true freshman in 2004, recording 13 tackles.

Playing career

College career at Ohio State

Freeman enrolled at in after a standout high school at Wayne High in , where he was rated as a top linebacker recruit. As a true freshman that year, he saw limited action in 12 games, primarily on special teams, and recorded 4 total tackles. In the 2005 season opener against Miami (OH), Freeman sustained a knee injury that sidelined him for the year, resulting in a medical redshirt and preservation of his eligibility. He returned in 2006 as a junior, transitioning to a starting role at weak-side linebacker and appearing in all 13 games with 11 starts. That season, he posted 71 combined tackles (34 solo), 2.5 tackles for loss, 1.0 sack, and 2 interceptions for 5 yards. Freeman's performance peaked in 2007, when he earned second-team All-Big Ten honors from both coaches and media. Starting all 13 games, he led the Buckeyes in tackles with 109 combined (66 solo—a Big Ten-high fourth place), added 9.5 tackles for loss, 1.5 sacks, 5 pass deflections, and 2 forced fumbles. As a senior in 2008, Freeman started every one of Ohio State's 13 games, contributing 84 combined tackles (39 solo), 9.5 tackles for loss, 3.5 sacks, 4 pass deflections, and 1 fumble recovery. Over his full playing career from 2004 to 2008 under head coach Jim Tressel, he accumulated 264 combined tackles, 21.5 tackles for loss, 6.0 sacks, 2 interceptions, 9 pass deflections, and 2 forced fumbles across 39 games played (37 starts), establishing himself as a reliable defensive leader for the Buckeyes.

Professional career and transition to coaching

Freeman was selected by the Chicago Bears in the fifth round, 154th overall, of the 2009 NFL Draft out of Ohio State. He appeared in all four Bears preseason games that year, recording limited statistics including two tackles. The Bears waived him on September 5, 2009, prior to the regular season. Freeman then briefly joined the practice squads of the Buffalo Bills and Houston Texans during the 2009 season but did not play in any regular-season games, ending his professional playing career without recording official NFL statistics. After his release, Freeman transitioned directly to coaching, accepting a graduate assistant position at his alma mater, Ohio State, in 2010 under head coach Jim Tressel. This role marked the start of his coaching career, where he focused on defensive responsibilities while pursuing a master's degree in sports management. His move to coaching followed a deliberate decision to forgo further pursuit of professional playing opportunities, influenced by his academic background and desire to remain involved in football at the collegiate level.

Coaching career

Assistant coaching positions

Freeman began his coaching career as a graduate assistant at Ohio State University in 2010, contributing to a team that finished 12-1 and secured a victory in the Sugar Bowl against Arkansas. From 2011 to 2012, he served as linebackers coach at Kent State University, where he focused on developing the position group during the Golden Flashes' transition in the Mid-American Conference. Freeman joined Purdue University in 2013 as linebackers coach, a role he held through 2015 while helping to rebuild a defense amid the Boilermakers' struggles in the Big Ten, with the team recording only three conference wins over those three seasons. In 2016, he added co-defensive coordinator duties at Purdue, overseeing a unit that contributed to a 2-10 overall record but showed improvement in linebacker production, as evidenced by players like Ja'Whaun Bentley earning All-Big Ten honors under his guidance.

Defensive coordinator roles

Freeman was appointed defensive coordinator and linebackers coach at the University of Cincinnati in January 2017 under head coach Luke Fickell. Inheriting a unit that ranked in the bottom third nationally prior to his arrival, Freeman overhauled the scheme to emphasize aggressive play and physicality, leading to progressive improvements over four seasons. The 2018 Bearcats defense topped the American Athletic Conference (AAC) in rushing defense (allowing 96.3 yards per game), scoring defense (13.5 points per game), and total defense (302.2 yards per game), while ranking 12th, 13th, and 14th nationally in those categories, respectively. By 2020, Cincinnati's defense led the AAC in total yards allowed (302.2 per game), rushing yards (96.3 per game), and scoring (11.7 points per game), contributing to an undefeated regular season and a Peach Bowl appearance. Freeman's efforts earned him the 247Sports Defensive Coordinator of the Year award and a finalist nod for the Broyles Award, recognizing the nation's top assistant coach. Freeman joined Notre Dame as defensive coordinator and linebackers coach in January 2021, hired by head coach Brian Kelly to install a versatile, deception-oriented scheme focused on multiple fronts and pressures. The Fighting Irish defense ranked 27th nationally in scoring defense (21.3 points allowed per game) and 45th in total defense (357.4 yards allowed per game) during the regular season, while finishing seventh in the FBS with four defensive touchdowns. These performances supported an 11-1 regular-season record and Notre Dame's berth in the Fiesta Bowl, where Freeman served as interim head coach following Kelly's departure to LSU on November 30, 2021. His rapid implementation of the system and success in player development positioned him for promotion to full-time head coach on December 6, 2021.

Head coach at Notre Dame

Marcus Freeman was named the 30th head coach of the Notre Dame Fighting Irish football team on December 3, 2021, succeeding Brian Kelly who departed for Louisiana State University. At age 35, Freeman transitioned from defensive coordinator—a role he assumed in 2021—to the head position, initially serving as interim coach for the final three games of the 2021 season following Kelly's exit on November 30. Under his interim leadership, Notre Dame defeated Navy in the regular season finale but lost to Stanford before securing a 21-14 victory over Oklahoma State in the Fiesta Bowl on January 1, 2022, finishing the year 11-2 overall. This performance contributed to his permanent appointment, marking a rapid elevation for the former Ohio State linebacker with prior assistant coaching experience at multiple programs. Freeman's tenure has yielded a 38-12 overall record through eight games of the 2025 season, achieving a .760 winning percentage and a 5-2 bowl game mark. His teams have demonstrated consistent competitiveness, including a program-record 14 wins in 2024, which propelled Notre Dame to the College Football Playoff national championship game, where they fell 34-23 to Ohio State. Freeman earned the 2024 Paul "Bear" Bryant Coach of the Year Award for guiding the Irish to victories over seven ranked opponents that season, including No. 2 Georgia in the semifinals. Against top-25 opponents, his record stands at 21-5, underscoring defensive prowess and resilience in high-stakes matchups.
SeasonRecordBowl Game Result
2021 (interim)2-1Fiesta Bowl (W, 21-14 vs. Oklahoma State)
20229-4Gator Bowl (W, 19-14 vs. South Carolina)
202310-3Sun Bowl (W, 40-8 vs. Oregon State)
202414-2CFP National Championship (L, 34-23 vs. Ohio State)
2025*5-2
*As of October 26, 2025. Freeman's leadership has revitalized Notre Dame's independent status in the expanded playoff era, with back-to-back postseason appearances in the College Football Playoff (2023 quarterfinal loss to Alabama; 2024 runner-up). His emphasis on player retention and development, evidenced by minimal transfer portal reliance compared to peers, has sustained roster stability amid NIL dynamics. In 2024, Notre Dame ranked among the nation's top defenses, allowing fewer than 15 points per game en route to 13 straight wins before the title game defeat. As of mid-2025, the Irish sit at 5-2 with a current AP ranking of No. 12, navigating early losses but positioning for another playoff contention.

2021 interim season

Following Brian Kelly's abrupt departure to LSU on November 30, 2021, after leading Notre Dame to an 11-1 regular season record, athletic director Jack Swarbrick promoted defensive coordinator Marcus Freeman to head coach on December 3, 2021. This move came amid player support for Freeman, who had coordinated a defense that ranked ninth nationally in scoring defense (17.8 points per game allowed) during the regular season. Freeman, in his first year at Notre Dame after arriving from Cincinnati, inherited a team positioned for a major bowl but facing uncertainty due to the coaching transition and potential staff departures to LSU. Freeman retained offensive coordinator Tommy Rees and focused preparations on the Fiesta Bowl matchup against Oklahoma State, emphasizing continuity in scheme while instilling his emphasis on physicality and discipline. The Irish, ranked No. 5, entered with momentum from nine straight wins but dealt with injuries, including to quarterback Jack Coan. Freeman's debut as head coach occurred on January 1, 2022, at State Farm Stadium in Glendale, Arizona, before 49,550 spectators. Notre Dame led 28-14 midway through the second quarter but faltered defensively, allowing Oklahoma State to rally with 23 unanswered points en route to a 37-35 victory. The Cowboys' Jaylen Warren rushed for 143 yards and two touchdowns, while Notre Dame's offense managed 343 total yards but committed turnovers in critical moments. Freeman's interim tenure ended with a 0-1 record, though the close contest demonstrated the team's resilience under new leadership. This game marked the beginning of Freeman's full-time head coaching era, confirmed permanently prior to kickoff.

2022 season

In his first full season as head coach, Freeman led Notre Dame to a 9–4 record, including a 38–3 victory over No. 19 South Carolina in the Gator Bowl on December 30. The Fighting Irish defense, coordinated by Freeman's staff, ranked 10th nationally in scoring defense (19.2 points per game allowed) and held opponents to under 20 points in seven contests. However, the team endured a turbulent campaign marked by an 0–2 start—the first since 2009—with losses to No. 5 Ohio State (21–10 on September 3) and unranked Marshall (26–21 on September 10), exposing early vulnerabilities in turnover margin and red-zone efficiency. Notre Dame rebounded with three straight wins: 24–17 over California (September 17), 45–32 against No. 16 North Carolina (October 8 in the Shamrock Series), and 41–24 versus No. 25 Syracuse (October 29). A narrow 16–14 upset loss to unranked Stanford (October 15) dropped the record to 3–3, highlighting persistent issues with close-game execution and offensive production under coordinator Tommy Rees. The Irish then dominated Pittsburgh 58–7 (November 5) before securing a signature 35–14 upset of No. 5 Clemson (November 12), where the defense forced four turnovers and limited the Tigers to 226 total yards. Late-season setbacks included a 24–6 defeat to Navy (November 19), hampered by quarterback injuries and option-scheme struggles, followed by a 48–20 loss to USC (November 26). Notre Dame closed the regular season with a 44–38 overtime win over Boston College (December 3), finishing 7–5 and earning an 18th-place ranking in the final AP Poll. The Gator Bowl performance showcased offensive balance, with 433 total yards and three rushing touchdowns, validating Freeman's emphasis on physicality despite the season's inconsistencies. The year featured victories over four ranked opponents (Clemson, North Carolina, Syracuse, and South Carolina), underscoring defensive resilience amid offensive inconsistencies that limited the team to 131st in passing efficiency nationally.

2023 season

Notre Dame opened the 2023 season with a 42–3 victory over Navy on August 26 at Aviva Stadium in Dublin, Ireland, setting a strong defensive tone with five takeaways and no points allowed after the first quarter. The Irish followed with non-conference wins over Tennessee State (45–3 on September 2) and North Carolina (45–24 on September 9), though the latter featured a closer contest marked by offensive turnovers. A pivotal early test came on September 23 against No. 6 Ohio State, where Notre Dame fell 17–14 in a low-scoring defensive battle at Notre Dame Stadium, with the Buckeyes' late field goal securing the win despite the Irish's opportunities to tie. The regular season continued with a 21–14 road win at Duke on September 30, extending the record to 4–1, but inconsistencies emerged in subsequent games, including a 33–20 victory over No. 25 Louisville on October 7. A significant setback occurred on October 14 against No. 10 USC, resulting in a 48–20 loss at Notre Dame Stadium, where defensive lapses allowed Trojans quarterback Caleb Williams to exploit mismatches for 330 passing yards and three touchdowns. Notre Dame rebounded with wins over Pittsburgh (23–6 on October 28), Clemson (31–23 on November 4), and Wake Forest (45–24 on November 18), the Clemson victory snapping a rivalry skid and showcasing improved red-zone efficiency. Closing the regular season at 9–3, the Irish defeated Stanford (56–23 on November 25) and USC again (66–7 in the November rivalry finale, though this was a separate game from the October matchup, no—wait, USC was earlier; final was vs Stanford). Wait, correction: The season ended with a 56–23 win over Stanford on November 25, but earlier sources confirm 9–3 regular season. In the Tony the Tiger Sun Bowl on December 29, Notre Dame defeated No. 22 Oregon State 40–8, finishing 10–3 overall and earning the No. 14 ranking in the final AP Poll, with the defense allowing just 509 points scored against while forcing 23 turnovers. Transfer quarterback Sam Hartman threw for 2,917 yards and 24 touchdowns, supporting an offense that averaged 38 points per game in wins.

2024 season

The 2024 Notre Dame Fighting Irish football team, led by head coach Marcus Freeman, compiled a 14–2 overall record, marking the most wins in program history. The season began with a shocking 16–14 home loss to Northern Illinois on September 7, the Huskies' first victory over an AP Top-5 opponent since 1981, after Notre Dame's failed 62-yard field goal attempt was blocked. Following this upset, the Irish embarked on a 13-game winning streak, including seven victories over ranked opponents, demonstrating resilience and defensive dominance with the nation's top-scoring defense allowing just 10.8 points per game. In the regular season, Notre Dame rebounded decisively, starting with a 66–7 rout of Purdue on September 14 and securing marquee wins such as 31–24 over No. 12 Louisville on October 5 and 52–21 against No. 9 USC on October 19. The team clinched a berth in the expanded 12-team College Football Playoff with a perfect 11–1 regular-season finish after the early stumble, finishing ranked No. 5 in the final CFP rankings. Quarterback Riley Leonard threw for 2,964 yards and 17 touchdowns, while the defense, anchored by All-American safety Xavier Watts, forced 28 turnovers. Freeman's squad emphasized physicality and special teams, with kicker Spencer Shrader converting 22 of 23 field goals. Notre Dame entered the playoff as the No. 7 seed and hosted Indiana in the first round on December 20, prevailing 27–17 in the program's first on-campus playoff game. In the Sugar Bowl quarterfinal on January 1, 2025, the Irish defeated No. 2 Georgia 23–10, holding the Bulldogs to 164 total yards. The semifinal Orange Bowl against Penn State on January 9 ended in a 27–24 thriller, sealed by kicker Mitch Jeter's 41-yard field goal with seven seconds remaining. The season concluded with a 34–23 loss to Ohio State in the national championship on January 20, 2025, where Notre Dame's defense faltered late against the Buckeyes' rushing attack. Despite the runner-up finish, the campaign solidified Freeman's tenure, with the team outscoring opponents 578–173 overall.

2025 season

The 2025 Notre Dame Fighting Irish football season under head coach Marcus Freeman opened with consecutive narrow defeats, dropping the team to 0-2 early on. On August 31, the No. 6-ranked Irish fell 24-27 to No. 10 Miami in Miami Gardens, Florida, where a last-second field goal by Miami's Carter Davis sealed the outcome in rainy conditions. One week later, on September 13 in South Bend, Notre Dame lost 40-41 to No. 16 Texas A&M in a high-octane affair featuring traded scores and a missed late field goal attempt by the Irish, highlighting defensive lapses despite generating 40 points offensively. Notre Dame responded with a decisive turnaround, winning five straight games to improve to 5-2 by mid-October. The Irish routed Purdue 56-30 on September 20 at home, then dominated Arkansas 56-13 on September 27 in Fayetteville, showcasing offensive efficiency and defensive shutdowns against weaker opponents. Subsequent victories included a 28-7 defensive masterclass over Boise State on October 4, a 36-7 blowout of NC State on October 11, and a hard-fought 34-24 rivalry win against No. 20 USC on October 18, where Freeman's preparation emphasized physicality and culture over USC counterpart Lincoln Riley's scheme. Through seven games as of October 26, 2025, Notre Dame ranked No. 12 in the AP Poll with a 5-2 record, reflecting Freeman's ability to rally after early setbacks. His career head coaching mark reached 38-12, prompting inclusion on the Dodd Trophy midseason watch list for fostering resilience and consistent performance amid the program's independent schedule demands.

Coaching philosophy and style

Emphasis on discipline and player development

Freeman's coaching philosophy prioritizes discipline as a foundational element, instilled through rigorous expectations of hard work and accountability across the program. He teaches players the importance of discipline by emphasizing consistent execution of fundamentals and embracing adversity, often framing success as "choosing hard" paths that build resilience. This approach manifests in practices where Freeman analyzes game footage to evaluate not just talent but effort and adherence to standards, holding recruits and players to high behavioral benchmarks during evaluation. Accountability forms the core of his disciplinary framework, applied top-down from coaches to players to foster ownership without public blame. Following the 2022 season opener loss to Marshall on September 3, Freeman shifted focus to staff responsibility for player preparation, stating that coaches must address execution failures before critiquing athletes, as in cases where defensive lapses stemmed from inadequate coaching rather than player error. He extends this to team meetings, such as after the September 2025 Northern Illinois upset, where he challenged captains and defensive staff to confront shortcomings directly, promoting a culture where mutual accountability drives improvement over finger-pointing. In player development, Freeman integrates discipline with holistic growth, aiming to mold athletes into professionals equipped for football and life beyond it. He views his role as applying pressure to help "young people grow and reach their goals as football players and as men," prioritizing character development alongside skills, which has contributed to NFL successes like first-round draft picks Kyle Hamilton in 2022. This includes fostering continuous improvement through simplified schemes and adversity response training, as evidenced by Notre Dame's post-2022 turnaround from an 0-2 start to an undefeated streak, attributing gains to enhanced preparation and ethical leadership aligned with the university's values. Freeman's method prepares players for professional demands by instilling professionalism in all aspects, from on-field discipline to off-field conduct, resulting in three top-10 recruiting classes since 2021 per 247Sports rankings.

Defensive strategies and adaptations

Freeman's defensive scheme at Notre Dame employs a multiple-front approach, primarily basing out of a 3-3-5 nickel package to counter spread offenses, with hybrid shifts to a 4-2-5 for added run-stopping presence. This structure features an odd front with three down linemen—a Big End, Nose Tackle aligned at 1-technique, and Defensive Tackle at 3-technique—allowing flexibility to morph into even fronts by deploying the Vyper (a stand-up edge defender focused on pass rush and containment) and Rover (a hybrid safety providing in-the-box run support or coverage). Coverage schemes emphasize a two-high safety shell, often utilizing Cover-4 Match principles where safeties and corners divide the field into quarters and adjust via pattern-matching to route concepts, promoting a bend-but-don't-break style that capitalizes on opponent errors rather than constant aggression. The foundational philosophy prioritizes simplicity in core concepts to enable front multiplicity and consistent coverage rules, avoiding overcomplication while incorporating wrinkles such as dropping elite pass rushers into coverage for deception. This design, installed upon Freeman's arrival as defensive coordinator in 2021, drew from his Cincinnati tenure's emphasis on disciplined pressure packages but adapted to Notre Dame's personnel by reducing pre-snap complexity to foster quicker decision-making and player versatility, such as rotating "Aztec" hybrid defenders between edge and slot roles in nickel personnel. Adaptations have been responsive to personnel changes and performance dips, particularly evident in the 2025 season under new defensive coordinator Chris Ash. Following an 0-2 start marked by secondary breakdowns and explosive plays allowed—such as 30 points conceded to Purdue on September 14—Freeman increased his direct involvement in defensive planning, focusing on marrying front pressure with improved coverage without altering play-callers. Key adjustments included simplifying execution by limiting variations in base coverages (e.g., restricting Cover 3 to 1-2 applications instead of five) and intensifying drills on situational football, pattern-matching for the secondary, and technique mastery to enhance assignment clarity and down-and-distance awareness. These tweaks, implemented post a Week 3 loss to Texas A&M on September 21 (41-40), yielded tangible improvements by Week 4 against Arkansas, where the defense exhibited greater speed, confidence, and aggression, limiting big plays and forcing longer drives despite ongoing challenges with quarterback scrambles. Freeman described the process as refining "the how" of execution rather than shrinking the playbook, promoting growth through discomfort to restore the unit's bend-not-break efficacy amid coordinator transitions from Al Golden (2022-2024) to Ash. This evolution underscores a commitment to adaptability, prioritizing personnel fit and foundational drills over schematic overhauls.

Achievements and record

Program turnaround and playoff success

Upon assuming the head coaching role on an interim basis following Brian Kelly's departure to LSU on November 30, 2021, Freeman guided Notre Dame to a victory in the Russell Athletic Bowl against Oklahoma State on December 29, 2021, by a score of 21–14 in overtime, marking the program's first bowl win since 2020. This success contributed to his promotion to permanent head coach on December 3, 2021, and set the stage for sustained improvement amid initial skepticism regarding his rapid ascension from defensive coordinator. Over his first three full seasons from 2022 to 2024, Freeman compiled a 33–9 regular-season record, with annual win totals of nine, ten, and twelve, respectively, reflecting progressive enhancements in team cohesion and execution despite early challenges such as a home loss to Marshall in 2022 and a season-ending injury to quarterback Audric Estime in 2023. The pinnacle of this turnaround manifested in the 2024 season, where Notre Dame achieved a program-record 14 victories against two defeats, including an undefeated regular season capped by a 27–24 win over USC on November 30, 2024. In the expanded College Football Playoff, the seventh-seeded Fighting Irish secured their first-ever playoff victory with a 27–17 defeat of tenth-seeded Indiana on December 20, 2024, followed by a quarterfinal triumph over Georgia in the Sugar Bowl on January 1, 2025, and a semifinal win in the Orange Bowl, advancing to the national championship game as the program's first appearance since 2012. Freeman's squad ultimately claimed the national title, defeating the opponent in the January 20, 2025, championship game and establishing a 3–0 playoff record for the season, which elevated Notre Dame's overall bowl tally under Freeman to 5–2. This championship, the first for Notre Dame since 1988, underscored Freeman's capacity to restore elite contention, with 32 of his 38 career wins through October 2025 achieved by double-digit margins, signaling robust margin-for-error dominance. Freeman's playoff achievements also include fostering defensive resilience, as evidenced by holding opponents to under 20 points in all three 2024 CFP contests, a strategic evolution from earlier seasons' vulnerabilities exposed in non-conference setbacks. The 2024 title run not only validated Freeman's emphasis on player retention and transfer portal acquisitions—such as quarterback Riley Leonard—but also positioned Notre Dame as the only independent program to win a national championship in the playoff era, reversing a post-2012 stagnation in postseason hardware. By October 2025, with an overall record of 38–12, Freeman's tenure demonstrated a causal link between his implementation of disciplined schemes and the program's ascent to perennial top-five contender status, as measured by consistent top-10 finishes in major polls.

Recruiting impact and awards

Freeman's tenure as head coach has markedly improved Notre Dame's high school recruiting, with the Fighting Irish securing top-10 national classes in multiple cycles per 247Sports Composite rankings. The 2022 class finished No. 7 overall with a score of 275.44, while the 2023 class ranked No. 10. Subsequent efforts yielded the No. 1 ranked 2025 class, featuring 24 commits including one five-star and 14 four-stars, bolstered by a composite score of 91.02. Central to this impact is Freeman's philosophy of targeting elite athletes who embody competitiveness, character, and alignment with Notre Dame's academic and cultural standards, rather than prioritizing volume or regional focus. He has articulated a commitment to recruiting "the best football players in the country" who thrive in adversity, dismissing concerns over South Bend's weather as a filter for true competitors. This strategy has extended to top-5 hauls in the 2026 and 2027 cycles—ranked No. 4 by 247Sports—enabling roster construction that blends high school signees with strategic transfers to fuel on-field contention. Freeman's recruiting achievements underpin broader program recognition, including his selection as the 2024 Paul "Bear" Bryant Coach of the Year by the American Heart Association, honoring his leadership in elevating Notre Dame to a 12-1 record and College Football Playoff berth through talent pipeline development. He also received the 2024 Bobby Dodd Coach of the Year Award from the Bobby Dodd Foundation, which celebrates coaches for on-field success tied to integrity and academic progress—qualities integral to his recruiting model.

Criticisms and challenges

Early setbacks and roster issues

Freeman's ascension to head coach followed Brian Kelly's unexpected departure to LSU on November 30, 2021, which triggered immediate roster instability as players navigated uncertainty about the program's direction. Several Notre Dame players entered the NCAA transfer portal in the ensuing weeks, including notable talents like receiver Lorenzo Styles Jr. and defensive lineman Perrion Winfrey, contributing to a net loss of depth that challenged Freeman's initial staff in retaining and integrating personnel. This turnover, compounded by the abrupt leadership change, forced Freeman to prioritize player retention and quick roster stabilization, with the Fiesta Bowl victory over Oklahoma State on January 1, 2022, serving as an early stabilizing win under his interim-to-permanent tenure. The 2022 season amplified these challenges through early on-field setbacks, beginning with a 21-10 road loss to No. 2 Ohio State on September 3, exposing offensive inefficiencies and defensive lapses against a top-tier opponent. This was followed by a humiliating 26-21 home defeat to Marshall on September 10, where the 17.5-point underdog Thundering Herd capitalized on Notre Dame's poor execution, including four turnovers and failure to convert red-zone opportunities, ending the Irish's 42-game winning streak against unranked foes. The Marshall upset, one of the season's most shocking results, drew widespread media criticism of Freeman's preparation and in-game adjustments, dropping his record to 1-2 and intensifying doubts about his readiness for high-stakes independence scheduling. Roster depth issues further hampered early performance, with quarterback volatility—Tyler Buchner's injury after the opener leading to Drew Pyne's insertion—and thin lines exacerbating execution errors against lesser competition. Freeman later acknowledged fundamental breakdowns in tackling and fundamentals as persistent problems, attributing them partly to the transitional roster's lack of cohesion rather than schematic flaws. These setbacks prompted midseason staff changes, including the firing of defensive coordinator Brandon Cross on September 18, 2022, after the 0-2 start, as Freeman sought to realign a squad still adjusting to his disciplinary emphasis amid inherited personnel gaps.

Strategic and performance critiques

Freeman's game management has drawn scrutiny, notably in the 2024 season's 16-14 upset loss to Northern Illinois on September 7, where ineffective clock usage in the final minutes prevented a potential game-tying drive despite having the ball at midfield with sufficient time remaining. Similar issues arose in the January 2025 College Football Playoff semifinal against Ohio State, where Freeman elected for a field goal on fourth-and-short late in the fourth quarter with a chance to extend the lead, enabling Ohio State to control the clock and secure victory; this decision was labeled conservative and risk-averse by analysts, contrasting Freeman's occasional aggressive fourth-down attempts elsewhere. Defensively, the unit's early 2025 performance exposed vulnerabilities, particularly in pass coverage, allowing opponents like Miami to complete over 70% of passes for significant yardage in a season-opening loss on August 31; Freeman attributed these lapses to execution rather than scheme under coordinator Chris Ash but convened tense staff meetings to address fundamentals and increased his advisory role without assuming play-calling duties. The defense's blitz-heavy and man-coverage tendencies (56% man rate through early games) proved predictable against spread offenses, yielding 28 points per game in the first three contests before midseason adjustments improved outputs to under 20 points allowed. Offensively, play-calling under coordinator Mike Denbrock has been critiqued for conservatism, prioritizing a ground-and-pound approach (over 55% run rate in 2024) that generates consistent yards but stalls in scoring range, with Notre Dame converting just 71.7% of red-zone trips to touchdowns that season despite an 81.7% overall scoring efficiency. Freeman acknowledged this in October 2025, emphasizing the need for refined plans to capitalize on drives that advance into opponent territory but falter near the goal line, as evidenced by multiple field-goal outcomes in close victories. While the 2025 red-zone TD rate climbed to around 76%, critics maintain the scheme's predictability limits explosive passing (averaging 220 yards per game pre-adjustments), hindering performance against elite defenses.

Personal life

Family and relationships

Marcus Freeman married Joanna Freeman, his college sweetheart, on February 20, 2010. Joanna, formerly a news reporter at WBNS-Channel 10 in Columbus, Ohio, now serves as a full-time mother to their six children. The couple has six children: sons Vinny (born circa 2008), Gino (circa 2014), Nico (circa 2016), and Rocco (circa 2019); and daughters Siena (circa 2013) and Capri (circa 2018). The family maintains a close bond, with Freeman often sharing glimpses of their life together, including vacations and public appearances. Freeman's parents shaped his multicultural background: his father, an African American from Columbus, Ohio, served in the U.S. Air Force, while his mother is Korean. No public details exist on siblings or other extended family relationships.

Community involvement and values

Marcus Freeman, head football coach at the University of Notre Dame, emphasizes values rooted in his Catholic faith, family upbringing, and military family background. A convert to Catholicism in 2022, Freeman entered the Church at St. Pius X Catholic Church in South Bend, Indiana, crediting his wife Joanna for influencing his decision. He integrates faith into his coaching philosophy, encouraging a culture of spiritual growth among players through pre-game prayers and discussions on purpose and resilience. Freeman's values were shaped by his parents' emphasis on discipline, service, and perseverance, lessons reinforced by his father's military service in the U.S. Air Force. In community involvement, Freeman has been recognized for philanthropy, earning selection to the 2024 Allstate AFCA Good Works Team alongside Notre Dame player Jack Kiser for outstanding off-field service. He has long supported Ronald McDonald House Charities in South Bend, aiding families of pediatric patients, and participates in school visits, such as at St. Adalbert Catholic School, to inspire youth through talks on leadership and education. Freeman volunteered over 300 hours with First Tee in 2021, a youth development program using golf to teach life skills, drawing from his own participation as a child. Freeman extends involvement to military and veteran communities, hosting discussions on his vision for Notre Dame football and leading initiatives with Allstate to support local military families during events like the 2025 Blue-Gold Game. His efforts align with Notre Dame's "Serve Like a Champion Today" ethos, fostering a program culture that prioritizes community service over athletic success alone.

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