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Meyba

Meyba is a Barcelona-based sportswear brand founded in the 1940s, initially focused on swimwear and beach apparel before evolving into a prominent supplier of football kits and fashion-inspired athletic wear.^[1] Established by José Mestre and Joaquín Ballbé—whose initials form the brand name "Me-y-Ba"—the company began producing stylish shorts, T-shirts, and shoes for the Barceloneta beaches in Spain, quickly gaining popularity for its blend of functionality and design.^[1] In 1981, Meyba secured a significant partnership with FC Barcelona, supplying teamwear for a decade and outfitting the club's legendary "Dream Team" era under coach Johan Cruyff, which included stars like Michael Laudrup, Ronald Koeman, Pep Guardiola, and Hristo Stoichkov.^[1] The brand also collaborated with other notable figures and clubs, such as Diego Maradona and Atlético Madrid, cementing its reputation in European football culture during the 1980s and 1990s.^[1] Today, Meyba positions itself at the intersection of football heritage and contemporary fashion, offering apparel collections that include retro jerseys, track tops, training gear, and limited-edition collaborations like those with The Beatles' Yellow Submarine theme, Guyana national team, and Starter brand.^[2] Targeted at football enthusiasts and style-conscious consumers, the brand emphasizes streetwear adaptations of its classic designs, available through its official webshop with a focus on sustainable and versatile pieces.^[2] This evolution reflects Meyba's ongoing commitment to honoring its sporting legacy while expanding into global lifestyle markets.^[2]

History

Origins and Founding

Meyba was founded in 1940 in Terrassa, Spain, by José Mestre and Joaquín Ballbé as a partnership specializing in swimwear production.^[3]^[4] The company's name derives from the initial syllables of the founders' surnames: "Me" from Mestre and "Ba" from Ballbé, stylized as "Me-y-Ba."^[5] In its early years during the 1940s and 1950s, Meyba operated as a small textile firm, manufacturing beachwear such as swimsuits, shorts, T-shirts, and basic sportswear items that gained popularity on local beaches like those in nearby Barcelona.^[5] The brand emphasized functional and stylish designs tailored for leisure and introductory athletic activities, reflecting the post-war economic recovery in Catalonia.^[1] Meyba's initial market was primarily domestic, targeting Spanish consumers in the Catalonia region and broader national audience through limited distribution channels.^[5] While exports to other European countries were minimal during this period, the company's focus remained on building a local reputation for quality swim and casual sportswear.^[3] Over later decades, Meyba transitioned toward a wider range of sportswear, particularly in football apparel.^[5]

Expansion and International Recognition

In the 1970s, Meyba shifted its focus from its foundational swimwear line to broader sportswear offerings, including football kits and leisurewear, marking a pivotal diversification that positioned the brand for greater prominence in athletic apparel.^[3] This transition culminated in a landmark sponsorship agreement with FC Barcelona in 1981, which lasted until 1992 and established Meyba as the club's official kit supplier for over a decade.^[5] The partnership coincided with Barcelona's "Dream Team" era under coach Johan Cruyff, during which the team achieved significant successes, including their first European Cup victory in 1992, with Meyba designing iconic kits that blended functionality and style.^[1] Meyba's association with Barcelona brought visibility to legendary players who wore their kits, such as Diego Maradona during his 1982–1984 stint, Johan Cruyff in his coaching role, and Michael Laudrup in the late 1980s, elevating the brand's reputation through these high-profile endorsements.^[6]^[1] The Barcelona deal propelled Meyba's international expansion, particularly into markets across Europe and Latin America, where increased production capabilities and strategic branding solidified its status as a premium Spanish sportswear label synonymous with elite football.^[5]

Decline and Bankruptcy

Following its peak in the late 1980s and early 1990s, marked by the successful outfitting of FC Barcelona's kits during their European triumphs, Meyba faced mounting challenges from lost key contracts and intensifying global competition. The end of the partnership with FC Barcelona after the 1991-92 season, when the club switched to Kappa for the 1992-93 campaign, severely impacted revenue, as the deal had been a cornerstone of the brand's visibility and production volume.^[7] This loss, combined with similar erosions in other sponsorships, contributed to a sharp decline in sales, dropping from approximately 2,500 million pesetas in 1990 to around 1,000 million pesetas by 1993.^[8] Overexpansion during the 1980s had left Meyba with excess capacity and high operational costs, exacerbating vulnerabilities amid rising competition from multinational giants like Nike and Adidas, which dominated the sportswear market through aggressive marketing and economies of scale. In response to cost pressures, the company relocated its production to Morocco in 1992, but this failed to stem financial losses, which reached 160 million pesetas in 1993 and were projected at 150 million for 1994. On July 28, 1994, Meyba filed for suspension of payments (receivership) in Barcelona, citing projected losses of 150 million pesetas and inability to service debts. This led to the closure of factories in Huesca, Barbastro, and Villafranca del Penedés by September 1994, reducing the workforce from 170 to 65 employees and resulting in around 60 job losses in the province of Huesca alone, primarily affecting women in the local textile sector.^[9]^[10]^[8] The 1990s broader crisis in Spain's textile industry, characterized by delocalization to low-wage countries and a 60% reduction in employment between 1990 and 2012 due to global competition, further strained Meyba's recovery efforts. By early 1997, ongoing insolvency and unpaid obligations forced the dismissal of the remaining staff and full operational shutdown, leading to brand dormancy and asset liquidation amid a debt burden the company could no longer manage. This closure exemplified the vulnerabilities of mid-sized Spanish manufacturers in an era of industry consolidation, contributing to regional economic hardship in areas like Huesca where textile jobs had been a mainstay.^[9]^[8]

Acquisition and Revival

Following the company's bankruptcy and closure in 1997, Meyba was acquired by the Pulligan Group, led by Catalan entrepreneur Joan Canals, in an effort to salvage its assets and intellectual property.^[11] This acquisition provided a temporary lifeline, allowing limited operations under Pulligan's portfolio of textile brands, though the company struggled with ongoing financial challenges and eventually ceased active production.^[12] In 2013, the brand rights were purchased by the Dutch company Premium Inc. B.V., a Rotterdam-based firm specializing in footwear and apparel that also manages the Johan Cruyff brand rights.^[13] Under Premium Inc.'s ownership, Meyba was re-established as Meyba International SL B.V., with headquarters in Rotterdam, Netherlands, shifting focus from its original manufacturing roots to a more global distribution model while honoring its Barcelona heritage.^[14] This move marked the beginning of a structured revival, emphasizing the brand's historical ties to FC Barcelona—where it served as kit supplier from 1982 to 1992—and leveraging nostalgic appeal for renewed market presence.^[5] The revival strategy centered on heritage restoration through licensing agreements and expansion into lifestyle markets during the 2010s, including a dedicated swimwear line licensed to Igualadina de Marcas (Imar) for Meyba Naval products.^[11] Premium Inc. repositioned Meyba as a retro-inspired lifestyle brand, producing streetwear and apparel that blend football history with contemporary fashion, such as reissued historical designs without official club affiliations.^[14] Key milestones in the 2020s included strategic partnerships that highlighted retro aesthetics, alongside sustainability efforts like the use of 100% natural dyes sourced from Italian caves in select collections.^[15]

Products and Operations

Core Offerings

Meyba's core product lines encompass football kits, training wear, swimwear, and casual sport apparel, reflecting its heritage as a Barcelona-based brand founded in the 1940s with initial focus on classic swimwear and sportswear.^[5] Football kits form a cornerstone, featuring jerseys, shorts, and socks designed for professional and amateur teams, often customizable to incorporate club-specific elements like colors and badges.^[16] Training wear includes tracksuits, polos, hoodies, and base layers crafted for athletic performance and durability, while casual sport apparel such as T-shirts, sweats, and joggers blends retro aesthetics with everyday wearability.^[17] Swimwear, rooted in the brand's early Mediterranean origins, continues as a niche offering with timeless beach-oriented designs.^[5] Manufacturing occurs primarily in Europe, with production facilities in Portugal emphasizing high-quality textiles like carbon-finished cotton for comfort and longevity, alongside custom kit production tailored to team requirements.^[18] This European-centric approach ensures adherence to stringent quality standards, focusing on sustainable materials and precise construction to meet the demands of competitive sports environments.^[16] Meyba employs a multifaceted distribution model, including direct-to-consumer sales through its official e-commerce platform meyba.com, which offers worldwide shipping and exclusive online benefits.^[2] Wholesale partnerships supply products to select retailers, enabling broader retail presence, while B2B channels cater to team sponsorships and club orders for bulk custom apparel.^[19] The brand targets football enthusiasts seeking authentic kits and memorabilia, heritage collectors drawn to retro-inspired designs, and general activewear consumers interested in versatile, stylish sportswear for daily use.^[5]

Modern Collections and Innovations

Since its revival under Premium Inc. ownership in 2013, Meyba has expanded its product lineup to include lifestyle collections that merge retro football aesthetics with contemporary streetwear influences. In November 2024, the brand launched the Icon Collection, a football lifestyle capsule featuring reimagined heritage designs in versatile apparel like tees and hoodies, emphasizing cultural fusion and everyday wearability.^[6] Meyba has introduced innovations in sustainable materials across its kits and apparel, prioritizing eco-friendly production methods. For instance, the Natural Dye Graphic Tee utilizes 100% natural dyes derived from eco-friendly pigments sourced from Italian caves, reducing environmental impact while maintaining vibrant prints.^[20] Collaborations such as the 2024 limited-edition release with Fabric incorporate eco-friendly fabrics in monochrome shirts inspired by 1980s Barcelona designs, blending performance with sustainability. Additionally, customizable heritage prints draw from the brand's golden era, allowing for personalized options based on iconic 1980s patterns like those from Barcelona's kits starting in 1981.^[21]^[22] The brand has pursued high-profile collaborations with designers for limited-edition releases that evoke throwback uniforms while appealing to modern audiences. Notable partnerships include the Meyba x Beatles Yellow Submarine collection, which reinterprets 1960s pop culture through surreal, color-saturated football shirts and saw a third installment in November 2025, and the Meyba x Starter SS25 line featuring script logos on apparel and headwear. Other examples encompass Meyba x Stanley Chow for illustrated Barcelona homages, Meyba x Over The Pitch for South Korean-inspired streetwear drops, and the July 2025 Defected x Meyba collaboration for a limited-edition summer football shirt, all produced in limited runs to highlight exclusivity.^[23]^[24]^[25] Complementing its core sportswear, Meyba has ventured into footwear and accessories to broaden its lifestyle appeal. The footwear range includes sneakers like those in the fashion collaborations, designed for casual urban use rather than athletic performance. Accessories such as script caps from the Meyba x Starter line, tie-dye socks, and branded bags offer versatile add-ons that extend the brand's retro motifs into everyday accessories, distinguishing them from traditional teamwear.^[26]^[27]

Sponsorships

Current Football Sponsorships

Meyba, drawing on its storied legacy in football kit design from the 1980s and 1990s, maintains a portfolio of active sponsorships with national teams and clubs worldwide as of 2025, focusing on bespoke, heritage-infused apparel that blends performance with retro aesthetics.^[5] The brand's primary national team partnership is with the Guyana Football Federation, a five-year deal signed in August 2024 that supplies home, away, and third kits starting from the 2025/26 season.^[28] The home kit features a vibrant yellow base with red and green accents inspired by Guyana's flag, incorporating a sublimated tropical leaf pattern symbolizing the Amazon rainforest and a retro V-neck collar for a nod to classic designs.^[29] The away kit transitions from white to emerald green with swirling patterns and a ribbed collar, while the third kit employs a gradient white-to-green fade, all crafted from breathable polyester for on-pitch performance.^[30] These kits are exclusively available through Meyba's online store and support Guyana's packed 2025 international calendar for both men's and women's teams.^[31] At the club level, Meyba serves as the official kit supplier for several teams, emphasizing custom designs that evoke the brand's retro heritage through elements like appliqué badges, bold stripes, and vintage collar styles. San Francisco City FC's partnership, announced in September 2024, includes the 2025 home jersey launch featuring a bold central stripe in the club's badge colors—navy, gold, and red—paired with a retro appliqué badge and 4-way stretch fabric for mobility.^[32] The away kit draws from Japanese sashiko embroidery on an indigo base, reimagining 1990s denim aesthetics in collaboration with artist Paulo Cui.^[33] Margate FC entered a three-year agreement in July 2025, covering home and away kits through the 2027/28 season, with the home shirt in royal blue and the away in a fusion of pink, teal, and cream for a vibrant, retro-inspired look replacing the previous O'Neills supplier.^[34] In leagues and regional associations, Meyba supports Catalan football through partnerships with teams like UE Sant Andreu and CE Júpiter, both in the Barcelona area. UE Sant Andreu's multi-year deal includes 2025/26 home and away kits marking the club's centenary, with the away shirt in community-inspired colors and retro cuts paying homage to local pride.^[35]^[36] CE Júpiter receives similar bespoke teamwear, aligning with Meyba's focus on regional Catalan clubs.^[37] Additional club deals in 2025 include Hartlepool United, where Meyba became the technical kit partner ahead of the 2025/26 National League season, launching home kits with vertical blue pinstripes on white and a special Remembrance Day edition in November featuring poppy motifs for charitable proceeds.^[38]^[39] Scunthorpe United announced Meyba as its new supplier in May 2025, with the 2025/26 home kit in claret and sky blue stripes, an away in bold contrasts, and a limited third kit inspired by local steelworks furnaces in partnership with British Steel.^[40] Lleida CF partnered with Meyba for 2025-26 kits released in September 2025, featuring a blue and white home design with traditional stripes.^[41] CD Ibiza Islas Pitiusas signed with Meyba for their 2025-26 season, with the home kit in red with gold pinstripes inspired by the island's heritage, released in October 2025.^[42] These collaborations highlight Meyba's strategy of integrating retro elements—such as embroidered logos and lightweight, breathable fabrics—into modern football kits across various levels of the sport.^[43]

Former Football Sponsorships

Meyba's most prominent former football sponsorship was with FC Barcelona, serving as the club's official kit supplier from 1982 to 1992.^[44]^[45] This decade-long partnership marked Meyba's breakthrough in professional football, providing uniforms for iconic players including Diego Maradona and Johan Cruyff.^[1] The collaboration peaked with the "Dream Team" era under coach Johan Cruyff, where Meyba-designed kits were worn during FC Barcelona's first UEFA European Cup victory in 1992 against Sampdoria.^[46] These jerseys, featuring the classic blaugrana stripes without a shirt sponsor logo until later years, became symbols of Catalan football identity and helped elevate Meyba's global recognition.^[5] Beyond Barcelona, Meyba sponsored several other Spanish clubs during the 1980s and early 1990s, focusing on La Liga and regional teams. Atlético Madrid wore Meyba kits from 1981 to 1985, including the distinctive red-and-white striped home shirts that complemented the club's "Los Colchoneros" nickname.^[47]^[48] Real Betis utilized Meyba as their kit provider in the early 1980s, with green home jerseys that reflected the club's traditional colors and contributed to their Segunda División campaigns.^[49] RCD Espanyol, another Barcelona-based rival, also partnered with Meyba in the 1980s, producing retro-inspired designs that highlighted the brand's local roots in Catalan football.^[50] These deals underscored Meyba's emphasis on regional Spanish teams during its peak, often featuring innovative fabric technologies for the era. Meyba's involvement with national or youth associations was limited before the 1990s, primarily supporting Catalan youth development programs tied to its Barcelona heritage.^[5] However, many of these sponsorships concluded by the mid-1990s due to contract losses to international giants like Kappa and Nike, which offered greater financial resources and global marketing power amid Meyba's broader commercial decline.^[51] This shift marked the end of Meyba's dominant era in elite football kit supply.

Sponsorships in Other Sports

Meyba's involvement in basketball sponsorships was prominent during the 1980s, particularly as the kit supplier for FC Barcelona Bàsquet from 1984 to 1989, during which the team achieved notable success in domestic and European competitions.^[52]^[53] The brand provided distinctive home jerseys featuring the club's blaugrana stripes, aligning with Meyba's growing reputation in Spanish sportswear.^[54] Beyond Barcelona, Meyba served as the technical sponsor for numerous basketball clubs across Spain, including teams in the ACB league such as FC Martinenc and RCD Espanyol's basketball section, contributing to the brand's expansion within the sport during that era.^[11] These partnerships underscored Meyba's role in outfitting regional and professional teams, fostering its presence in non-football categories before the 1990s. Meyba's engagements extended to limited historical sponsorships in other sports, including regional handball and athletics competitions in Spain, often through broader associations with domestic leagues.^[11] However, following the brand's acquisition and revival in the 2010s, it has deliberately shifted away from diverse sports sponsorships to emphasize its football heritage, with no major non-football deals reported as of 2025.^[55]

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A Barcelona brand that has sponsored the Barça for 10 long years, creating uniforms that today are milestones in the history of football shirts.Missing: origins founding Terrassa<|control11|><|separator|>