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NOW Comics

NOW Comics was an American comic book publisher founded in late 1985 by Tony C. Caputo as a sole proprietorship, specializing in licensed adaptations of popular media properties and original titles aimed at broadening the medium's audience beyond traditional superhero fans. Headquartered in Chicago, Illinois, the company rapidly expanded in the late 1980s, publishing high-profile series such as Speed Racer (1987–1990), The Terminator (1988–1990), The Real Ghostbusters, Mr. T & the T-Force, The Twilight Zone, The Green Hornet, Fright Night, and the original humor comic Ralph Snart Adventures, alongside later adaptations like Married... with Children. NOW Comics diversified into children's periodicals, trade paperbacks, and home videos, and innovated by securing newsstand distribution through Warner Publisher Services in 1988, which enabled the company to distribute approximately one million per month to mass-market outlets. Despite surviving the 1987 of major Glenwood Publications via a , NOW faced severe industry headwinds, including the mid- to late-1980s black-and-white comic boom and bust, followed by the early speculator market collapse that led to overproduction and retailer failures. The publisher attempted an (IPO) in 1994 through its parent entity NOW Entertainment Corporation but ultimately ceased core operations around 1994–1996 after Caputo's departure, though a brief revival occurred in the early before final closure in 2006.

History

Founding and Early Development

NOW Comics was founded in late by C. Caputo, a former advertising , as a sole proprietorship based in Chicago's district. Caputo launched the company from his dining room table, initially operating it single-handedly with a focus on building a entertainment venture that included publishing. This humble beginning marked the of what would become a notable player in the licensed market during the late 1980s comic boom. In its earliest phase, NOW Comics evolved from Caputo's one-man operation into a small team, expanding to include a handful of employees and freelancers as production ramped up. The company prioritized licensed properties to rapidly develop its catalog, securing deals for popular media adaptations that leveraged existing fanbases. This strategy allowed NOW to differentiate itself in a competitive dominated by larger publishers. The first publications shipped in May 1986, beginning with the original series Ralph Snart Adventures, which showcased the company's initial creative output. Shortly thereafter, NOW pursued key licensing agreements, such as the rights to , enabling comic adaptations that debuted in 1987 and helped establish its reputation for reviving classic properties in print form. These early efforts laid the groundwork for a diverse portfolio centered on high-profile tie-ins.

Growth and Market Expansion

Following its founding by Tony Caputo in late 1985, NOW Comics experienced rapid scaling in the late , transitioning from a small operation to a significant player in comics market through strategic licensing and distribution partnerships. The company published hundreds of during its active periods, culminating in nearly 1,000 publications from 1986 to 1994, many of which were based on licensed media properties that capitalized on existing fanbases. A key driver of this expansion was NOW's focus on licensing deals with high-profile entertainment entities, which enabled broader market penetration beyond specialty comic shops into newsstands and bookstores. Notable agreements included worldwide rights to The Real Ghostbusters in the late 1980s, which saw its debut issue achieve a 56% sell-through rate on a 135,000-copy print run, and North American rights to Speed Racer starting in 1987 with a $1,000 advance and 5% royalty structure. Other expansions involved properties like The Green Hornet, Fright Night, Terminator, and Married... with Children, with The Green Hornet #1 distributed via Warner Publisher Services to boost mass-market visibility. These deals not only revived interest in established IPs but also generated ancillary media opportunities, such as tie-ins with MTV and Warner Bros. International growth further amplified NOW's reach, with lucrative foreign reprint sales averaging $50 per page and participation in major trade events like the Bologna Children’s Book Fair and to secure distribution partnerships. For instance, a single 20-page comic could yield $1,000 per country, potentially totaling $60,000 across 10 countries for a six-issue run, reflecting operations in multiple global markets by the late . Domestically, the company contributed to the erosion of Marvel's market dominance, helping reduce it from 70% in the early to 30-40% by the late amid the rise of independents. To support this scaling, NOW incorporated as Caputo Publishing, Inc., which handled financial aspects like royalty payments—for example, receiving 10% advances on print runs such as the 125,000-copy double issue of The Green Hornet at a $2.95 cover price. This formal structure facilitated a shift to larger operational facilities in , accommodating increased production and distribution demands as monthly copy volumes surged, exemplified by The Real Ghostbusters growing from under 100,000 to over 1 million copies in just 60 days. By 1990, these efforts positioned NOW as a top independent publisher, achieving approximately 3% U.S. and ranking third overall behind and , according to distributor reports.

Financial Challenges and 1990 Bankruptcy

By the late , NOW Comics faced mounting debts stemming from printing and distribution expenses amid rapid expansion. A critical blow came in 1987 when Glenwood Publications, the company's largest handling 50-60% of its orders, abruptly filed for , disrupting revenue streams and exacerbating financial strain for small publishers like NOW. problems became evident early, with delayed payments to printers and other vendors signaling deeper undercapitalization issues. Despite achieving significant scale—shipping approximately 1.1 million comics monthly—the company struggled to manage growth without adequate funding, leading to unpaid obligations for freelancers and artists as well. These challenges peaked in 1990 when creditors, including printer Quebecor Printing and General Learning Corporation, forced Caputo Publishing Inc. (NOW's operating entity) to file for Chapter 7 . The involuntary filing triggered immediate , including asset freezes and court oversight, resulting in operational shutdowns that ceased publishing activities and distribution of new titles.

Relaunch as NOW Entertainment Corporation

Following the 1990 Chapter 7 bankruptcy filing by its parent company, Caputo Publishing Inc., NOW Comics underwent asset reorganization when General Learning Corporation acquired its properties in 1991, enabling a relaunch under the new entity NOW Entertainment Corporation. Tony C. Caputo, the company's founder, was rehired as publisher to lead the revived operations. The relaunch facilitated the resumption of comic book publishing, supported by an infusion of capital that allowed for renewed licensing agreements and efforts to stabilize finances through cost management and strategic title selections. Key among these was the launch of The Green Hornet ongoing series in 1991, which ran for 40 issues through 1995 and included spin-offs like Tales of the Green Hornet (1992) and Green Hornet: Solitary Sentinel (1992–1993), building on the publisher's pre-bankruptcy focus on licensed adventure properties. Other notable releases during this period included the three-issue Universal Soldier miniseries in 1992, tied to the film adaptation, and The New Adventures of Speed Racer (1993–1994), a seven-issue continuation that extended the classic anime franchise into new stories. Despite these initiatives, NOW Entertainment Corporation faced persistent challenges from the broader comic industry downturn, including oversaturation and declining sales in the early . Operations continued with a mix of licensed and original titles until the company ceased publishing in , marking the end of this interim phase.

Revival and Final Dissolution

In 2003, Tony Caputo, the founder of NOW Comics, returned to resurrect the company as NOW Media Group, Inc., rebranding it as "NOW Comics 3.0" and shifting to a graphic novel-focused model that emphasized creator partnerships rather than traditional freelancing. This revival aimed to address past criticisms of creator exploitation by offering collaborators a stake in the business, though lingering resentment from earlier bankruptcies posed challenges to rebuilding relationships. The first and primary output of this era was the 2004 graphic novel Vespers, written and illustrated by Caputo himself, featuring a story about a pop star empowered with mystical abilities to combat evil, intended to blend entertainment with emotional depth and social commentary. Marketed through the company's website (nowcomics.com) and bookstores rather than comic shops, Vespers represented a departure from NOW's prior licensed franchise titles like The Green Hornet and Speed Racer, marking the first new content in over a decade. Caputo expressed optimism for the project's potential to "touch [readers'] hearts" while tackling real-world issues, but the initiative produced no additional titles amid ongoing financial hurdles. Despite initial efforts, the revival proved short-lived, with operations ceasing by due to persistent debts from prior bankruptcies and evolving industry dynamics that favored established publishers. The corporation underwent final legal in February 2006, accompanied by asset and no further publishing activity thereafter. Several planned projects, including a collected edition of the unfinished 1990 series Mirrorwalker by Barry Daniel Petersen and , remained unreleased as the company transitioned to defunct status.

Business Operations

Core Publishing Activities

NOW Comics' core publishing activities centered on a model heavily reliant on licensing deals, which accounted for the majority of its output and provided instant brand recognition to attract readers beyond traditional enthusiasts. Founded by Tony C. Caputo in 1985, the company secured agreements for popular properties such as , , , , , and , often with exclusive worldwide rights that included strict guidelines on plots, artwork, and merchandising. These deals typically involved modest advances—such as $1,000 for —paired with royalty rates around 5%, enabling low-risk entry into high-visibility markets while licensors retained ownership of any new characters developed. Distribution occurred through multiple channels to maximize reach, including the direct market for specialty shops and newsstands for broader exposure. In the direct market, NOW Comics offered non-returnable copies at a 60% discount via major distributors like , with a four-month for solicitations to retailers. For newsstands and bookstores, the company partnered with Warner Publisher Services, which dramatically scaled monthly distribution from under 100,000 to over 1 million copies within 60 days, though this consignment model carried a 50% discount and high return rates—such as 44% for The Real Ghostbusters #1's 135,000-copy print run. expansion involved operations in up to 12 countries, supported by these partnerships to facilitate global and sales. Printing was outsourced to partners like , emphasizing high-quality offset production on at 130 dpi to justify premium cover prices of $1.75–$2.95, compared to competitors' newsprint at 80 dpi. This approach supported monthly costs approaching half a million dollars for eight ongoing titles, producing around one million copies per month at peak in 1988. However, logistical challenges arose from untimely shipping delays and the financial risks of non-returnable direct orders, compounded by creditor pressures that contributed to the company's 1990 filing. The prioritized tie-ins and cross-promotions to amplify visibility and revenue streams beyond sales. Titles like benefited from cartoon revivals, movie options, and endorsements from brands such as and , generating over 10,000 subscriptions in two years through T-shirts, celebrity appearances, and activations. This strategy helped navigate industry downturns, such as the 1986–87 comic glut, by leveraging licensed IPs for diversified .

NOW Video Productions

NOW Video Productions served as the multimedia extension of NOW Comics, launching in the late to adapt the company's licensed and original properties into formats. Under founder Tony C. Caputo's leadership, it focused on releases that capitalized on popular characters, aiming to create synergistic content across and visual . This arm of the business produced animated compilations and specials drawn from existing series, integrating elements of NOW Comics' storylines to foster cross-media storytelling for fans. A key example was the handling of the Speed Racer license, where NOW Video released multiple volumes of animated episodes from the classic Tatsunoko Production series as collector's edition VHS tapes, including 22 volumes and three special gift sets between 1988 and 1993. These direct-to-video offerings featured high-speed racing adventures tied to the concurrent Speed Racer comic series published by NOW, allowing narratives to overlap and promote shared character developments. Other productions included home videos based on properties like , , Mr. T & The T-Force, , and , often compiling episodes or creating themed specials to extend the comic universes into home entertainment. In 1989, NOW Video co-produced The What NOW Caper, a 60-minute docu-drama blending and documentary elements to showcase the inner workings of creation at NOW Comics. Directed by Kostka and executive produced by Caputo, the video starred Jim Vincent and featured NOW characters in a mock "" , providing insights while promoting the company's titles. This project highlighted the integration of video with publishing by using comic-inspired visuals and plots to educate viewers on production processes. Despite these efforts, NOW Video faced significant budget constraints and distribution hurdles, stemming from the parent company's undercapitalization and reliance on unstable distributors. The 1987 bankruptcy of major distributor Glenwood, which handled 50-60% of NOW's orders, triggered a $100,000 loss and exacerbated the "black-and-white glut" crisis driven by speculator overbuying in the comic market. These issues limited video releases to modest runs without broader theatrical or network exposure, restricting reach amid rising production costs for animation and licensing. By the early , ongoing financial pressures culminated in Chapter 7 filings influenced by creditors like Printing, leading to the cessation of NOW Video operations around 1994 in tandem with the halt of core publishing activities.

Personnel

Key Executives and Leadership

Tony C. Caputo founded NOW Comics in late 1985 as a and served as its president and primary decision-maker through its period of rapid growth until 1994. As the central figure in the company's operations, Caputo oversaw all major aspects of the business, starting from a one-person operation with annual sales of $110,000 and expanding it into a enterprise with 17 full-time employees, over 70 freelancers, and more than $5 million in annual revenue by May 1990. Caputo played a pivotal role in licensing negotiations, securing exclusive worldwide rights for high-profile properties such as The Real Ghostbusters in the late 1980s and reviving series like Speed Racer and The Green Hornet, which led to additional opportunities including home video productions and media adaptations. He also managed financial aspects as president, guiding the company to achieve the third-largest market share among independent comic publishers during its peak, though this expansion contributed to operational strains. His involvement extended to industry leadership, including service on the Comics Magazine Association of America Board of Directors from 1989 to 1994. Following financial challenges that culminated in a Chapter 7 bankruptcy filing in 1990—prompted by creditors including Printing and General Learning Corporation—Caputo led the relaunch of the company as NOW Entertainment Corporation in , maintaining his position as president and focusing on diversified operations including comics, video productions, and licensing. After the bankruptcy, General Learning Corporation acquired NOW's assets, facilitating the relaunch. Under his continued leadership post-relaunch, NOW Entertainment stabilized and published additional titles, but Caputo ultimately sold his holdings in 1994 amid ongoing market pressures. His direct involvement in the bankruptcy proceedings and efforts underscored his commitment to the company's survival, though no other key executives are prominently documented in these transitions.

Notable Creators and Contributors

NOW Comics attracted a mix of established industry veterans and emerging talents, leveraging licensed properties to provide opportunities for freelance creators during its peak in the late 1980s and early 1990s. Writer and editor Brian Augustyn joined the company early, serving as an editor on titles like Syphons and in 1987. His involvement helped shape NOW's approach to adapting popular media into comics, blending editorial oversight with creative writing. High-profile contributors elevated NOW's profile, particularly through collaborations on licensed anthology series. provided story contributions to (1990 second series), including the script for "Crazy as a Soup Sandwich" in , which was adapted into a format. , renowned for his influential work in , delivered cover art for multiple NOW titles, such as #1 (1990) and and the #2 (1993), lending prestige to the publisher's licensed adaptations. Additionally, marked his professional debut with NOW Comics at age 19, creating painted covers for : The Burning Earth (1989 series), an early showcase of his realistic style that later defined his career. The company's recruitment strategy emphasized emerging artists for its licensed books, offering entry points into the amid a competitive market. By assigning young talents like Ross to high-visibility properties such as , NOW fostered development while capitalizing on the appeal of familiar brands to attract freelance contributors. This approach, however, occurred against the backdrop of financial strains in the early , as the publisher navigated distribution challenges and ceased operations in 1994-1995 following Caputo's departure, which impacted ongoing creator collaborations.

Publications

Licensed Properties

NOW Comics specialized in adapting popular film and television properties into comic book series, leveraging licenses to expand established lore into serialized narratives that continued or reimagined the source material's universes. These adaptations often involved close adherence to licensor-provided guidelines, such as model sheets for character designs and approval processes for story elements, allowing NOW to create ongoing adventures while maintaining fidelity to the original media. Key examples include expansions of action-oriented franchises like The Terminator and Speed Racer, where comics delved into future timelines or racing exploits beyond the screen, as well as series based on The Twilight Zone (1988–1990, 10 issues exploring anthology-style supernatural tales), Mr. T & the T-Force (1985–1986, 6 issues featuring the A-Team star in superhero adventures), and Married... with Children (1990–1991, 5 issues adapting the sitcom's dysfunctional family humor). Among its major licenses, NOW Comics produced : The Burning Earth, a five-issue published in 1990 that depicted John Connor's resistance efforts against in 2029, featuring early artwork by and extending the film's post-apocalyptic narrative into new battles on Earth and beyond. The broader series ran for 17 issues from 1988 to 1990, focusing on human survivors combating cybernetic assassins in 2029, with stories emphasizing themes of rebellion and technology's dangers. Similarly, comic served as an ongoing adaptation of the animated series, running 15 issues in its first volume from 1988, including tie-ins to across a three-part that integrated film events into supernatural team-up tales. The represented one of NOW's longest-running licensed properties, spanning a six-year period from 1989 to 1995 across multiple volumes that chronicled the vigilante's crime-fighting exploits in various eras, such as the 1960s television iteration. The initial series comprised 14 issues in 1989-1990, followed by extended runs in subsequent volumes totaling over 40 issues, alongside miniseries like Kato of the (#1-4 in 1991), which spotlighted the sidekick's solo adventures and deepened the duo's partnership lore. comics, launched in 1987, adapted the anime's high-speed races into a 38-issue series that introduced new tracks, rivals, and family dynamics, occasionally tying into promotions for multimedia synergy. Licensing these properties presented significant challenges for NOW Comics, including rigorous negotiations over creative control, where licensors like Green Hornet, Inc., and dictated plot approvals, artwork, and even personnel selections—such as rejecting writers associated with competing projects. Rights expirations further complicated operations, as licenses for titles like and were time-limited and non-renewable amid shifting priorities, contributing to the end of several runs by the early . These constraints often required NOW to balance expansive with strict oversight, limiting innovation but ensuring brand consistency.

Original Series and Titles

NOW Comics developed several original intellectual properties across , , and genres, distinguishing them from the publisher's more prominent licensed adaptations. These series often explored themes of , encounters, and youthful heroism, reflecting the company's ambition to build proprietary content amid the competitive and early comic market. However, many originals suffered from abbreviated print runs, with only a handful achieving extended publication. One of the most enduring originals was Ralph Snart Adventures, a humorous series created by Marc Hansen that followed the titular protagonist, a mild-mannered prone to vivid daydreams transporting him into absurd, action-packed otherworldly scenarios. Launched in 1986, the series spanned multiple volumes and issues through 1993, making it NOW Comics' longest-running original title with over 40 issues across its runs, characterized by exaggerated, grotesque character designs and satirical takes on fantasy tropes. In the genre, Syphons debuted as an early original effort in 1986, centering on a group of teenage who gain superpowers after encountering an alien spacecraft and are subsequently trained by the to combat crime. The initial seven-issue run introduced themes of and institutional , while a 1994 revival series extended the narrative to three issues, pitting the team against an extraterrestrial threat in a more mature storyline with updated artwork. NOW Comics also ventured into horror with extensions of Fright Night, which began as an adaptation of the 1985 film but quickly transitioned to original stories following its first two issues. Running for 22 issues from 1988 to 1990, the series expanded the lore with new adventures involving protagonists Charley Brewster and Peter Vincent facing fresh supernatural perils, blending elements with adventure and emphasizing themes of disbelief and monstrous invasion in suburban settings. Among unreleased or partially completed projects, Mirrorwalker (1990) represented an experimental fantasy adventure, where college student Alan Nonsense discovers a enabling travel through mirrors as dimensional portals, combining traditional drawn art with photographic backgrounds for a unique visual style. Only the debut issue was published, with planned sequels abandoned amid the company's operational challenges.

Legacy and Impact

Industry Influence

NOW Comics played a significant role in the licensed comics boom of the and by securing adaptations of popular television and film properties, thereby bridging multimedia entertainment with print media. The publisher focused on affordable tie-in series such as , , , and , which brought established fanbases into comic shops and expanded the audience for storytelling. This approach capitalized on the era's growing between and publishing, making licensed content a viable entry point for readers unfamiliar with original narratives. A key aspect of NOW Comics' influence was its function as a launchpad for emerging talent, particularly artists who shaped modern visual styles in the industry. Renowned painter received his first professional comic book assignment at age 19 from NOW Comics, illustrating the 1990 miniseries Terminator: The Burning Earth. Ross's early work there honed his realistic, painted aesthetic, which revolutionized by emphasizing photorealistic detail and dramatic lighting, influencing subsequent generations of creators and elevating the artistic standards for licensed and original titles alike. NOW Comics contributed to the growth of the direct market by producing accessible, low-barrier licensed books that appealed to a broad demographic, helping to sustain comic specialty stores during the late expansion. As an publisher, it exemplified how mid-tier operations could thrive alongside giants like and , reaching over $5 million in annual sales and publishing nearly 1,000 titles through partnerships like Warner Publisher Services. By May 1990, NOW had secured the third-largest in the industry, demonstrating the viability of focused, licensed-driven strategies for smaller publishers and paving the way for later independents to adopt similar scalable models.

Controversies and Criticisms

During the late 1980s, NOW Comics encountered severe financial strains that led to widespread reports of delayed and unpaid payments to creators, particularly for work completed in 1988 and 1989. Multiple artists and writers publicly accused the company of failing to issue royalties and page rates on titles such as and The Green Hornet, with some creators waiting months for compensation amid operational disruptions like printers withholding printed issues until outstanding bills were settled. These issues were detailed in a comprehensive exposé, highlighting internal mismanagement and problems that exacerbated tensions between NOW and its freelance talent. The non-payment scandals triggered a significant exodus of creators, as key contributors left the publisher to seek more reliable opportunities elsewhere, contributing to inconsistencies in title quality and abrupt cancellations of ongoing series. Disputes over unpaid work eroded trust, prompting several key contributors to voice frustrations and depart, which further strained NOW's ability to maintain creative momentum on both licensed and original properties. This talent drain was compounded by criticisms of lacking editorial direction, where over-reliance on licensed properties such as Terminator and The Green Hornet limited innovation and led to perceived creative stagnation, as the company prioritized short-term licensing deals over developing distinctive original content. In early 1991, founder Tony C. Caputo filed for on behalf of NOW Comics, marking the end of its primary operations and sending ripples through the industry. The filing revealed substantial debts to distributors, printers, and licensors, disrupting supply chains and leaving retailers with unsold inventory that strained smaller comic shops already navigating the volatile direct market of the era. This collapse amplified broader economic pressures on the comics sector, contributing to heightened caution among publishers regarding expansion and licensing agreements in the early 1990s. Following the , numerous projects were left unfinished, complicating rights reclamation and leading to fragmented histories for affected titles. For instance, the Syphons series, an original NOW property that debuted in 1986 and saw a brief in 1994, remained incomplete under the company's ; its later issues and storyline were eventually collected and concluded in a 2004 trade paperback by , illustrating the ongoing rights challenges and the need for subsequent publishers to resolve licensing entanglements post-NOW's closure.

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