NehruvianDoom
NehruvianDoom is the collaborative studio album by the American hip hop duo of the same name, consisting of veteran rapper and producer MF DOOM and emerging artist Bishop Nehru. Released on October 7, 2014, by Lex Records, it serves as Bishop Nehru's debut full-length project and features nine tracks with production primarily handled by DOOM under his Metal Fingers moniker, except for the closing track produced by Madvillain.[1][2][3] The album originated from a mentorship between DOOM and Nehru, who first met in London in April 2013 during Nehru's European tour, leading to remote and in-studio recording sessions that captured their shared affinity for off-kilter, boom bap-inspired hip hop.[1] Tracks such as "Om," "So Alone," and "Caskets" showcase Nehru's introspective lyricism alongside DOOM's cryptic verses and hazy, sample-heavy beats, evoking a sense of isolation and artistic lineage.[1][4] The project was executive produced by DOOM (under his real name, Daniel Dumile), with artwork by illustrator Ghostshrimp and mastering by Noel Summerville.[3] Upon release, NehruvianDoom garnered positive critical reception for bridging generational styles in underground hip hop, earning praise from outlets like XXL, Mojo, and Exclaim! for Nehru's sharp flow and DOOM's innovative production.[2] It was ranked as the second-best New York City rap album of 2014 by The Village Voice, highlighting the duo's chemistry and potential for further collaborations, though none materialized following DOOM's death in 2020.[1][5] The album's compact 30-minute runtime and thematic focus on solitude and legacy have cemented its status as a cult favorite among fans of abstract hip hop.[6][4]Artists
MF DOOM
MF DOOM, born Daniel Dumile on July 20, 1971, in London and raised in New York City, began his music career as Zev Love X, a member of the hip-hop group KMD alongside his brother DJ Subroc.[7] KMD released their debut album Mr. Hood in 1991, which blended jazz-infused beats with socially conscious lyrics and earned underground acclaim for its innovative approach to alternative hip-hop.[8] The group disbanded in 1993 after Subroc's death in a car accident, prompting Dumile to withdraw from the music scene for several years.[9] Emerging in the late 1990s, Dumile reinvented himself as MF DOOM, drawing inspiration from the Marvel Comics supervillain Doctor Doom to craft a mysterious persona marked by intricate wordplay, comic book references, and a signature full-face metal mask that enhanced his enigmatic presence.[10] His solo debut Operation: Doomsday arrived in 1999, self-produced and featuring dense, lo-fi beats that showcased his raw lyricism and villainous alter ego.[11] This was followed by the landmark collaboration Madvillainy in 2004 with producer Madlib, widely regarded as a hip-hop masterpiece for its chopped-sample mosaics and stream-of-consciousness rhymes.[12] DOOM's production technique emphasized dense, sample-based compositions, layering obscure loops from soul, jazz, and funk records with gritty drum breaks to create atmospheric, nostalgic soundscapes that complemented his abstract storytelling.[13] His commitment to anonymity, reinforced by the mask and pseudonyms like Viktor Vaughn and King Geedorah, allowed him to subvert expectations and build a cult following through limited interactions and prolific output.[11] In the NehruvianDoom album, released in 2014, MF DOOM took on the role of primary producer for all tracks, delivering his signature beat constructions while contributing rap verses to select songs including "Om" and "Caskets."[14] He also served as a mentor to Bishop Nehru, with their partnership sparked when DOOM's camp discovered Nehru's early tracks on YouTube.[15]Bishop Nehru
Bishop Nehru, born Markel Scott on August 26, 1996, in Nanuet, New York, emerged as a promising young rapper in the early 2010s, drawing attention for his prodigious talent at a young age. Raised in Rockland County, he began releasing music as a teenager, quickly gaining recognition within underground hip-hop circles for his skillful lyricism and production. By age 16, Nehru had already demonstrated a mature approach to the craft, blending technical proficiency with personal storytelling that resonated with fans of classic hip-hop.[16] Nehru's breakthrough came with his debut mixtape, Nehruvia, released on March 5, 2013, which featured beats sampled from influential producers like J Dilla, Madlib, and MF DOOM, showcasing his affinity for 1990s-style production. The project highlighted his ability to navigate complex instrumentals with confident flows, earning praise for its nostalgic vibe and raw potential. Shortly after, MF DOOM discovered Nehru's work through his use of DOOM's beats on the mixtape, leading to an invitation to collaborate; this partnership was officially announced in August 2013 by Lex Records, marking a pivotal mentorship for the young artist under DOOM's guidance.[17][18][19] Nehru's style is deeply rooted in the nostalgic boom bap sound of 1990s hip-hop, characterized by introspective lyrics that explore themes of youth, personal struggle, and ambition, often delivered with a mellow, reflective tone. His verses emphasize emotional depth and clever wordplay, evoking the era's golden age while addressing modern challenges faced by a rising artist. In the NehruvianDoom project, Nehru served as the lead rapper on the majority of tracks, including standout performances on "Mean the Most," where he handles the chorus and verses with melodic introspection, and "So Alone," delivering raw lines about prodigy pressures and isolation. As co-creator of the duo under the NehruvianDoom moniker, he complemented DOOM's veteran presence with a fresh, youthful perspective, solidifying his role as an emerging force in underground rap.[20][21][22][23]Development
Concept and Collaboration Origins
The NehruvianDoom project originated from MF DOOM's interest in mentoring promising young rappers, leading him to select Bishop Nehru after members of his team discovered Nehru's online freestyles and beats that incorporated DOOM's production style.[15] The two first met in April 2013 at a London show where Nehru opened for DOOM, allowing them to connect personally before formal collaboration began.[24] This partnership built on their shared New York roots and mutual admiration for 1990s underground hip-hop, with DOOM viewing Nehru as a natural successor in that tradition.[25] The collaboration was publicly announced on August 9, 2013, by Lex Records, the label handling the release, generating buzz across hip-hop outlets and social media platforms including Twitter.[25] The project name, NehruvianDoom, blended Nehru's "Nehruvia" mixtape series—drawing from his stage name inspired by India's first prime minister Jawaharlal Nehru—with DOOM's iconic villainous, metal-faced persona, symbolizing their artistic fusion.[26] Conceptually, the album aimed to revive 1990s underground hip-hop sounds, merging Nehru's youthful lyricism with DOOM's abstract, comic-book-infused aesthetics and production, creating a nostalgic yet innovative vibe without guest features.[19] In pre-production, DOOM focused on supplying custom beats to Nehru, who would record verses over them remotely before refining together, targeting a concise nine-track album to emphasize their duo dynamic and avoid dilution by additional artists.[27] This streamlined approach allowed for tight creative synergy, with early sessions emphasizing DOOM's role as both producer and occasional vocalist to guide Nehru's development.[28]Recording and Production
The recording sessions for NehruvianDoom spanned primarily from 2013 to 2014, beginning shortly after MF DOOM and Bishop Nehru's initial collaboration sparked during Nehru's trip to London in April 2013. With DOOM residing in the UK at the time due to immigration issues that barred his return to the United States, the bulk of the work occurred at DOOM's London studio, where Nehru traveled from New York for in-person sessions. This setup built on the project's conceptual origins as a mentorship-style collaboration, evolving from an intended EP into a full album over the ensuing months.[29][30][31] DOOM handled production for most tracks under his Metal Fingers alias, crafting beats on an MPC sampler sourced from vinyl records in jazz and soul genres, while Nehru recorded vocals directly over the instrumentals in a streamlined, hands-on process without external engineers; the closing track was produced by Madlib.[32][33] The duo's workflow emphasized organic synergy, with Nehru laying down verses in real-time as DOOM adjusted elements on the fly; for example, the opening track "Om" features looped samples from jazz pianist Bob Dorough's educational composition "Little Twelvetoes," exemplifying DOOM's sample-based approach.[34] DOOM's notoriously reclusive demeanor introduced some remote coordination between sessions, particularly as Nehru returned to the US, but the core work remained intimate and focused. Mixes were completed by summer 2014, aligning with the album's scheduled release on Lex Records in September for the UK market and October for the US.[18][35]Music and Lyrics
Style and Influences
NehruvianDoom is classified as underground hip-hop, characterized by boom bap drum patterns, lo-fi production aesthetics, and subtle psychedelic undertones that evoke a hazy, introspective vibe.[21] The album's sound draws heavily from 1990s East Coast rap traditions, incorporating influences from groups like Wu-Tang Clan and early works by MF DOOM, while integrating jazz fusion sampling techniques to create layered, atmospheric textures.[21][36] Comic book-inspired surrealism is evident in the sound design, with quirky, obscure samples reminiscent of DOOM's Special Herbs series, adding a whimsical yet dark edge to the compositions.[21][36] Instrumentally, the album features slow to mid-tempos averaging around 90-100 BPM, emphasizing heavy, rumbling basslines and chopped-and-screwed samples that foster a brooding, immersive atmosphere across its tracks.[37][21] Elements like dusty jazz loops, punchy underquantized drums, and occasional high-pitched brass accents contribute to the lo-fi, experimental feel, blending Golden Age hip-hop with modern underground sensibilities.[36][21] Production techniques, including scatterbrain beats with multiple moving parts sourced from soul, funk, and b-movie snippets, highlight DOOM's hands-on approach.[38][36] The album innovates by merging DOOM's intricate, villainous production style—dense and deranged—with Bishop Nehru's cleaner, more direct rhythmic foundation, establishing a mentor-protégé synergy that revitalizes classic boom bap for a new generation.[38][21] This dynamic results in an overall sound that is ominous yet groovy, prioritizing conceptual depth over polished execution to maintain an underground authenticity.[38][36]Themes and Content
NehruvianDoom explores central themes of isolation, personal growth, and hip-hop legacy, with Bishop Nehru reflecting on the pressures of emerging fame and MF DOOM imparting cryptic, seasoned wisdom through sparse but impactful verses.[36][31] Nehru's lyrics often convey the introspective struggles of youth in the industry, such as questioning identity and perception in lines like "Am I being idolized, or am I a pair of idle eyes?" from "Om," highlighting his journey toward self-awareness and artistic maturity.[36] DOOM's contributions, meanwhile, evoke a villainous mentor archetype, offering enigmatic advice on survival and hustle, as in "Caskets" where he raps, "Young blood, he's smart and he's tough, but he's got a lot to learn about survival."[39][16] Song-specific motifs deepen these explorations, with existential dread permeating "Darkness (HBU)," where Nehru laments a "cruel world, all I'm seeing is darkness" amid industry uncertainties and mental strain.[40] In contrast, "So Alone" delves into relational isolation, blending emotions of love, sadness, and anger through vulnerable admissions of emotional solitude, such as Nehru's frustrated aspirations for connection.[36][31] Triumph emerges in "Coming for You," portraying Nehru's defiant rise with repetitive declarations like "Emperor Nehru, we're coming for you," symbolizing determination to claim success in hip-hop.[41][42] These motifs underscore the album's moody atmosphere, subtly enhanced by its production.[36] The narrative structure frames the album as a generational dialogue, with Nehru's verses dominating to spotlight his voice while DOOM's intermittent appearances provide guiding interludes, fostering a mentor-apprentice dynamic that bridges hip-hop's past and future.[16][31] This conversational arc progresses from introspection in early tracks like "Om" to assertive resolution in later ones like "Great Things," where Nehru asserts his rarity: "A walking diamond yet they treat me like feldspar."[31] Lyrically, the album employs dense rhymes, intricate internal schemes, and pop culture references, including sci-fi allusions that tie into DOOM's masked supervillain persona, such as veiled nods to cosmic battles and hidden identities.[36][16] Nehru's wordplay balances philosophical musings on ambition—"I'm trying to live great so I guess I gotta give what it takes"—with DOOM's humorous, abstract flair, like "keep it heated like Fukushima tai chi" in "Disastrous," creating a layered textual tapestry that demands close listening.[31][16]Release and Promotion
Album Release
NehruvianDOOM was officially released on October 7, 2014, through Lex Records, following a delay from its originally planned September 23, 2014, date.[32][43] The project, first announced in August 2013 as a collaboration between MF DOOM and Bishop Nehru, experienced delays that postponed its launch from initial projections to the following year.[44] The album launched in multiple formats, including a standard nine-track digital download and a limited edition vinyl LP pressed in the UK.[32] The vinyl edition featured a colorful jacket with artwork by Ghostshrimp, illustrating MF DOOM's signature mask alongside Bishop Nehru's portrait in a minimalist style.[2] Lex Records, which had partnered with MF DOOM on releases since 2003 including contributions to projects like Prince Po's tracks, managed the album's promotion and distribution.[45] This marked the label's role in supporting DOOM's collaborative efforts, building on their long-standing relationship in the hip-hop scene.Singles and Marketing
The promotional campaign for NehruvianDoom began with teasers on social media in August 2013, when the collaboration between MF DOOM and Bishop Nehru was first announced, generating early buzz among hip-hop enthusiasts.[44] This initial reveal positioned the project as a mentorship pairing, with Nehru as the young protégé under DOOM's guidance, a theme highlighted in subsequent media coverage.[27] The lead single, "Om," was released on July 25, 2014, featuring verses from Bishop Nehru and a hook by MF DOOM over DOOM's production, premiering across outlets like Pitchfork and Hypebeast to build anticipation for the album.[46][47] Earlier that month, on July 7, 2014, the duo shared a music video for "Darkness (HBU)," directed by Bishop Nehru himself, showcasing sepia-toned visuals of the rapper reflecting on industry struggles over DOOM's horn-driven beat.[48] These releases served as key hype-building tools, with "Om" included as an instant-grat track for digital pre-orders. Marketing efforts extended to interviews that underscored the mentor-protégé dynamic, including an exclusive XXL video feature filmed in London where DOOM discussed guiding Nehru's development from EP to full album.[27] Coverage in The Fader further amplified the project's underground appeal, framing the singles as previews of a long-teased joint effort.[48] In February 2014, Bishop Nehru announced a European tour spanning multiple UK dates, aligning with the growing promotion of NehruvianDoom alongside his solo material.[49] Limited merchandise was offered through Lex Records' website, including vinyl and CD bundles that came with exclusive stickers featuring DOOM and Nehru, as well as full digital downloads for pre-orders.[50] T-shirts inspired by the album artwork were also available via the label, tying into the project's visual aesthetic designed by Ghostshrimp.[2] These items provided fans with tangible extensions of the campaign leading up to the October 2014 release.Commercial Performance
Chart Performance
Upon its release in September 2014, NehruvianDoom achieved moderate success on the Billboard charts, peaking at No. 59 on the Billboard 200, No. 10 on the Top R&B/Hip-Hop Albums chart, and No. 11 on the Independent Albums chart.[51][52][53] Internationally, the album reached No. 65 on the UK Albums Chart, reflecting its niche appeal.[54] As of 2025, the album has garnered over 25 million streams on Spotify across its tracks, with "Om" as the most streamed at approximately 5.2 million plays.[55][56] These results were supported by modest radio airplay but bolstered by robust vinyl sales among hip-hop collectors and enthusiasts. A 2019 Redux edition further boosted streaming figures.[57][58]Sales and Certifications
NehruvianDoom achieved modest commercial success as an independent release, with first-week sales of approximately 6,000 units in the United States, driven largely by digital downloads and vinyl purchases.[59] The album's performance reflected the duo's dedicated fanbase within underground hip-hop circles, contributing to its entry on several Billboard charts. Revenue continued to flow from physical formats, including a 2016 vinyl reissue on Lex Records that sustained demand among collectors.[32] Additional income stemmed from licensing tracks for hip-hop compilations and related media. The project received no official certifications from the RIAA, consistent with its independent distribution and sales volume below the 500,000-unit threshold for gold status.Reception and Legacy
Critical Reviews
NehruvianDoom received generally positive reviews upon release, earning a Metacritic aggregate score of 67 out of 100 based on 13 critic reviews, with 54% positive and 46% mixed ratings.[60] Critics frequently praised the mentor-protégé chemistry between MF DOOM and Bishop Nehru, highlighting DOOM's signature production as a strong foundation for Nehru's emerging talent, though many noted the project's brevity as a limiting factor.[60] Positive reception emphasized the album's nostalgic nod to golden age hip-hop while showcasing Nehru's confident lyricism and flow. HipHopDX lauded DOOM's innovative beats that blend '80s samples, jazz loops, and influences from Wu-Tang Clan and Grandmaster Flash, creating an "exceptionally creative take on Golden Age Hip Hop" that allowed Nehru to deliver a "spectacular performance."[21] Consequence of Sound gave it a 7.5 out of 10, appreciating how Nehru's mature outlook complemented DOOM's production, describing it as a promising collaboration that demonstrated the young rapper's hunger and talent.[61] Exclaim! rated it 9 out of 10, commending the duo's quirky and enjoyable dynamic as DOOM mentored Nehru effectively.[62] Several reviews offered mixed assessments, praising elements of potential while critiquing a perceived lack of innovation and the album's short runtime of approximately 32 minutes across nine tracks. Pitchfork scored it 5.6 out of 10, acknowledging Nehru's technically sound voice and solid lyrical content but faulting DOOM for sounding uninspired and the project for feeling "lodged in a chronological rut" reminiscent of older styles without fresh evolution.[36] The Needle Drop (Anthony Fantano) rated it 5 out of 10, calling it a collaborative effort that was "disappointingly short on stand-out material and chemistry," though it recognized Nehru's flow and clever rhymes as highlights amid the brevity.[63] XXL described it as cohesive with DOOM's instantly recognizable, darker-toned production but criticized its lack of variety, anchored too firmly in golden era conventions, resulting in an overall lukewarm assessment.[64]Cultural Impact
NehruvianDoom has garnered a dedicated cult following in underground hip-hop circles, valued for its fusion of MF DOOM's signature production techniques and Bishop Nehru's introspective lyricism, which resonated with fans seeking alternatives to mainstream trends. This appreciation stems from the project's role in showcasing DOOM's mentorship of emerging talent, positioning it as a pivotal work in his later career collaborations.[21][16] The album significantly influenced protégés within the extended DOOM ecosystem, inspiring young rappers to pursue similar mentor-protégé dynamics and collaborative formats. For instance, DOOM's subsequent partnership with the group Czarface on Czarface Meets Metal Face echoed the intergenerational synergy seen in NehruvianDoom, extending DOOM's legacy of elevating newcomers through shared creative spaces. Bishop Nehru himself credited the project with transforming his approach to music, highlighting DOOM's guidance in interviews as a career-defining experience.[65][66][67] The collaboration provided a substantial boost to Nehru's career trajectory, coinciding with his signing to Nas' Mass Appeal Records in 2014, where Nas took on an executive producer role for Nehru's subsequent solo efforts. This endorsement helped solidify Nehru's place in the industry, leading to consistent releases and further collaborations that built on the foundational exposure from NehruvianDoom. References to the project appear in discussions of DOOM's mentorship style across hip-hop media, including artist interviews and retrospectives on his influence.[68][69][70] In the broader landscape of 2010s hip-hop, NehruvianDoom contributed to the boom bap revival movement, which emphasized sample-heavy beats and lyrical depth amid the dominance of trap-influenced production. Alongside contemporaries like Joey Bada$$, Nehru's involvement underscored a resurgence of East Coast-inspired sounds among a new generation of artists. The project's 2019 Redux edition, marking its fifth anniversary, further cemented its enduring appeal among collectors and enthusiasts.[71][72]Track Listing
All tracks produced by MF DOOM, except where noted.[1]| No. | Title | Length |
|---|---|---|
| 1 | "Intro" | 1:48 |
| 2 | "Om" | 3:01 |
| 3 | "Mean the Most" | 4:54 |
| 4 | "So Alone" | 2:37 |
| 5 | "Coming for You" | 2:49 |
| 6 | "Darkness (HBU)" | 4:16 |
| 7 | "Caskets" | 4:51 |
| 8 | "Great Things" | 3:50 |
| 9 | "Disastrous" | 3:05 |