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Paramount Global Content Distribution

Paramount Global Content Distribution (PGCD) is the international television syndication and distribution division of Skydance Corporation, serving as a leading global licensor of premium scripted and unscripted series, films, and production formats across linear networks, streaming services, pay TV, broadcasters, and digital platforms. Formed in 2004 by Viacom as CBS Paramount International Television, combining the international operations of CBS Broadcast International and Paramount International Television, the unit has undergone several rebrandings, including to ViacomCBS Global Distribution in 2020 and its current name in 2022 to reflect 's branding. Following the $8.4 billion merger of with , completed on August 7, 2025, PGCD operates under the new Skydance Corporation (: PSKY), enhancing its position in the evolving media landscape. PGCD manages one of the industry's largest distributed libraries, encompassing thousands of hours of content from key Paramount brands such as CBS Studios, Paramount Television Studios, SHOWTIME, Nickelodeon, and Paramount Pictures, along with partnerships including Miramax and MRC. Iconic franchises in its portfolio include CSI: Crime Scene Investigation, NCIS, Star Trek, Yellowstone, Top Gun, and Transformers, which are licensed to reach billions of viewers in nearly every country worldwide, supporting over 700 million subscribers across more than 160 markets. The division also facilitates local adaptations of unscripted formats and original international productions, driving revenue through multi-platform deals and contributing to Paramount's strategy of global content monetization.

Overview

Establishment and Mission

Paramount Global Content Distribution was established in as International, the international distribution arm of Productions, initially focused on exporting television programming to foreign markets. Over the decades, it evolved through corporate mergers and restructurings into a dedicated global entity for content licensing and sales. The division's core mission is to license premium content from , , , and affiliated libraries to international broadcasters, streaming platforms, and other media outlets, maximizing global reach and revenue for Global's intellectual properties. It emphasizes strategic distribution across linear television, digital streaming, and ancillary rights such as , prioritizing high-quality scripted series, formats, and children's programming to meet diverse international demands. Paramount Global Content Distribution oversees a extensive library of more than 70,000 hours of programming, including thousands of feature films, enabling deals in over 200 territories worldwide. Headquartered in , , the division operates as a key component of following its 2025 merger with , continuing to drive international expansion without disrupting its foundational licensing model.

Organizational Structure and Leadership

Paramount Global Content Distribution functions as a key division within Global's broader licensing and distribution operations, reporting to the company's senior structure following the completion of the merger on August 7, 2025. The division aligns with 's ecosystem under the oversight of Chairman and CEO and President , with strategic direction influenced by Dana Goldberg, who co-chairs initiatives alongside Josh Greenstein. This positioning ensures that distribution efforts support the company's mission of global monetization through licensing and partnerships. At the divisional level, leadership is headed by Kevin MacLellan, appointed President of International and Global Content Distribution in August 2025, who oversees worldwide sales, acquisitions, and strategic partnerships from his base in . MacLellan, a former executive with over 25 years in media distribution, manages regional teams across key markets including EMEA, APAC, and , focusing on tailored content strategies for international broadcasters and platforms. In November 2025, Don McGregor was appointed to lead global TV sales, reporting under MacLellan, further consolidating distribution efforts. Until her departure in late October 2025 as part of post-merger restructuring, Lisa Kramer served as President of International Content Licensing, a role she assumed in June 2024 and which involved directing licensing and marketing from 20 global offices. Her exit, alongside other executives like Teri Fleming (EVP and Head of Marketing), reflects efforts to consolidate operations while preserving essential functions. The merger with Skydance prompted a streamlined , including layoffs impacting over 2,500 employees company-wide, with an initial ~1,000 in October 2025 and additional ~1,600 in November 2025, with specific effects on teams through role consolidations and departures. Despite these changes, core international units were retained to maintain robust global outreach, emphasizing efficiency in content delivery. Internally, the division is organized into specialized departments handling international sales, digital licensing, format adaptations for local markets, and rights management, enabling coordinated efforts to license Paramount's extensive library of and film content across platforms.

History

Early Development: Desilu to Paramount International (1962–2006)

Desilu Productions launched its international syndication efforts in the early 1960s through International Ltd., a formed to distribute U.S. shows abroad and facilitate co-productions in foreign markets. Announced by company president in July 1960, the division aimed to expand Desilu's presence in by increasing export quotas and partnering on local productions, marking an initial step toward global content distribution for hits like . This move capitalized on the growing demand for American programming overseas, leveraging Desilu's pioneering role in filmed series. In 1967, Gulf+Western Industries acquired Productions, integrating it with and rebranding the international arm as Paramount Television International in 1968. Under this new structure, the division expanded its portfolio to include Paramount's television series, notably handling the international syndication of Star Trek: The Original Series, which aired in multiple countries starting in the late . The rebranding aligned with Paramount's broader strategy to exploit its growing library of content globally, building on Desilu's foundation to negotiate deals across , , and . From 1995 to 2006, the entity operated as Paramount International Television, emphasizing growth through co-productions and format sales while continuing traditional . Key early deals included the international distribution of classic titles such as and to broadcasters in and Asia, generating steady revenue from licensing rights. The division navigated significant challenges in emerging markets, including reliance on analog distribution technologies and regulatory hurdles for content import, yet achieved agreements in over 50 countries by 2000, underscoring its expanding global footprint.

CBS Integration and Formations (1981–2009)

In 1981, CBS launched CBS Broadcast International as its dedicated worldwide syndication unit to distribute , sports, and programming on a global scale. This division focused on expanding CBS's primetime shows and content beyond the , marking the network's initial foray into structured international sales. The formation of CBS Paramount International Television in 2004 represented a significant consolidation following Viacom's merger with CBS in 2000, combining the international operations of CBS Broadcast International and Paramount International Television into a single entity. This new unit managed a vast combined library exceeding 60,000 hours of programming, including CBS primetime series such as and , Paramount syndicated hits like and , and feature films from . Among its early international efforts, the division facilitated the global of high-profile franchises, with the CSI series emerging as a key asset in subsequent years through expanded rights management. From 2006 to 2009, CBS Paramount International Television operated as the primary global distributor for the merged entity's content, handling international television rights and film libraries inherited from , including the catalog acquired through earlier Viacom holdings. Notable distributions during this period included Australian series such as (a 1976 adventure co-produced with ) and the 1983 miniseries , which saw worldwide syndication under the joint banner. A pivotal event occurred in 2006 with the split of Viacom into separate entities, yet the international television unit was retained intact under as CBS Paramount International Television to maintain unified global operations. This structure allowed continued synergies in content distribution without disrupting ongoing international deals.

Rebranding and Consolidation (2009–2019)

In 2009, following the expiration of the licensing rights to the Paramount name granted during the 2004 Viacom-CBS merger, CBS International Television was reorganized and renamed CBS Studios International as part of a broader restructuring of CBS's television and operations. This shift emphasized the international and of CBS's growing of scripted programming, with the procedural drama emerging as a export. Launched in 2003, NCIS quickly gained traction overseas, where early international signaled its potential; by 2013, it had become Europe's most valuable imported TV drama, generating $205 million in licensing revenue for networks across the region. Throughout the 2010s, CBS Studios International pursued expansions in digital distribution to capitalize on the burgeoning streaming market, securing multi-year licensing agreements with platforms like Netflix. A pivotal 2011 deal allowed Netflix to stream episodes from CBS's library, including shows like Numb3rs and The Good Wife, initially in the U.S. and later extended to Canada, Latin America, and the U.K. in 2012, covering additional titles such as Hawaii Five-0. Complementing these efforts, the division amplified format sales, with the reality competition Survivor—a CBS staple since 2000—adapted in over 40 countries worldwide, fostering localized versions that boosted global revenue streams. These initiatives underscored a strategic pivot toward multi-platform licensing amid the decline of traditional linear TV exports. As merger discussions with Viacom intensified from 2017 to 2019, CBS Studios International undertook internal reviews and due diligence of its content libraries to evaluate assets for potential integration, including classics like the 1985 revival of The Twilight Zone, which CBS continued to license internationally as part of its anthology portfolio. These preparations highlighted the division's mature holdings, with ongoing distribution of legacy series supporting steady international syndication. However, the period presented challenges in adapting to the rapid ascent of streaming, as linear deals waned and competition from ad-supported video-on-demand (AVOD) and subscription video-on-demand (SVOD) services intensified. Despite this, revenues grew robustly through targeted licensing; content licensing and distribution revenues surged 33% in the fourth quarter of 2017, while domestic subscription revenues from Showtime OTT and CBS All Access surged 62% year-over-year to $513 million in 2018, driven by deals with OTT platforms. Streaming-specific income from services like CBS All Access and Showtime OTT reached $381 million in 2017, with projections exceeding $1 billion by 2020.

ViacomCBS Merger and Paramount Era (2019–present)

The merger between CBS Corporation and Viacom, announced on August 13, 2019, and completed on December 4, 2019, created ViacomCBS Inc. and led to the formation of the ViacomCBS Global Distribution Group, which unified the sales and distribution operations for content from , , , and other legacy brands under a single entity. This integration allowed for streamlined global licensing and , combining Viacom's entertainment-focused libraries with 's news and sports assets to enhance market reach and revenue potential post-merger. In February 2022, amid the company's broader rebranding from ViacomCBS to effective February 16, the distribution arm was renamed Paramount Global Content Distribution, reflecting a strategic emphasis on the Paramount brand across linear, streaming, and international platforms. This shift expanded the division's role in licensing content for Paramount+, including international deals that bundled streaming rights with traditional television outputs. By 2024 and into 2025, the division navigated significant corporate changes, including the merger with , which closed earlier in the year and prompted a wave of layoffs beginning in October 2025, affecting approximately 1,000 employees in the initial round as part of cost-cutting measures to streamline operations. This was followed by an additional announcement on , 2025, of approximately 1,600 more layoffs as part of ongoing cost-cutting measures to streamline operations under the new structure. Concurrently, the with AMC Networks International for channels in had phased out CBS branding starting in 2022. These developments built on the post-2019 unification by further consolidating assets under the Paramount umbrella. The post-merger era has seen substantial growth in the division's content library, surpassing 100,000 hours of programming by integrating Viacom and CBS archives with new productions, enabling hybrid distribution models that combine linear television and streaming in regions like and . For instance, deals in these markets have emphasized bundled access to Paramount+ content alongside local broadcast partners, driving expanded subscriber reach and revenue diversification.

Operations

Content Libraries and Rights Management

Paramount Global Content Distribution manages an extensive portfolio of content libraries drawn from its parent company's key production arms and networks. The division oversees assets from , including the Yellowstone franchise, which features interconnected series such as Yellowstone, 1883, and 1923, focusing on themes of family legacy and frontier life. From , it handles iconic properties like the series, encompassing over a dozen television iterations spanning more than 50 years, from the original 1960s series to modern entries like Star Trek: Discovery. Additionally, content from includes youth-oriented programming from and , such as animated series and reality formats targeted at global audiences. Legacy holdings incorporate classic films from Productions—acquired by in 1967—and , revived in 2023, featuring Westerns and B-movies starring figures like . Rights management at Paramount Global Content Distribution involves the acquisition, renewal, and protection of for a backlog exceeding 50 years of programming and films, enabling exclusive international licensing agreements. The division engages in lobbying for stronger anti-piracy protections, such as support for the Foreign Anti-Digital Piracy Act. The division's historical library expansion, bolstered by mergers such as the 1967 acquisition, has amplified this backlog, providing a foundation for long-term rights stewardship. Ancillary rights form a critical component of the division's strategy, encompassing merchandising tie-ins for popular formats like Big Brother, which generates revenue through official apparel, accessories, and fan merchandise via dedicated e-commerce platforms. Furthermore, Paramount Global Content Distribution secures co-production equity stakes in global adaptations, participating in international collaborations to adapt scripted and unscripted series for local markets while retaining ownership interests. In 2025, following the merger with that formed Paramount Skydance Corporation, the division expanded its film rights portfolio through a September agreement with , granting three-year global distribution rights (excluding ) to upcoming Legendary-produced theatrical features, thereby enhancing its cinematic library holdings.

Global Distribution Channels and Strategies

Paramount Global Content Distribution employs a multifaceted approach to international content delivery, leveraging linear television , streaming partnerships, and video-on-demand (VOD) and advertising-based video-on-demand (AVOD) platforms to reach global audiences. Linear TV remains a core channel, particularly through and pay-TV deals in , where content is licensed to broadcasters for scheduled programming. Streaming partnerships form another pillar, with expanding to over 20 countries by 2025, including launches in the UK, , South , and , often via branded destinations on local services. Additionally, VOD and AVOD distribution occurs through alliances like the 2024 licensing agreement with South Korea's Play, which introduced a branded area featuring on-demand access to premium titles. The company's strategies emphasize territorial licensing tailored to regional preferences, such as providing dubbed and subtitled versions for Latin American markets to enhance and cultural . Format sales enable local productions by licensing for adaptation into region-specific versions, fostering co-productions that align with audience tastes. Pricing models are data-driven, utilizing to optimize deals based on viewer demographics, , and consumption trends across territories. These approaches are supported by the company's vast libraries, which provide a foundation for flexible licensing and adaptation. Regionally, , the , and (EMEA) represent a major revenue driver as of 2022, with significant contributions from partnerships like those with in the UK and Canal+ in , which bolster linear and streaming distribution. In the (APAC) region, growth has accelerated through initiatives such as the 2024 Korea pact with Play, expanding access to high-demand markets. (LATAM) focuses on co-productions, particularly in telenovelas, to capitalize on the region's preference for serialized dramas through localized collaborations. In October 2025, Paramount Skydance initiated layoffs that impacted executives in the international TV distribution side of the business. At 2025 in October, the division unveiled new original productions set to premiere on and reach global audiences. Following the 2025 merger with , Paramount Global Content Distribution has shifted toward bundled streaming-linear packages, integrating direct-to-consumer services with traditional broadcast deals to streamline revenue streams and enhance subscriber retention. This evolution includes a heightened emphasis on (AI) for content localization, enabling faster , subtitling, and cultural adaptations to accelerate global rollouts and reduce costs. The company plans incremental programming investments exceeding $1.5 billion in 2026 to grow its streaming business.

Notable Distributions

Key Television and Format Deals

Paramount Global Content Distribution has facilitated several landmark television deals since its early operations, focusing on syndication and format licensing for both scripted and unscripted content. In 1985, CBS Broadcast International, a precursor to the current distribution arm, syndicated episodes of the revived The Twilight Zone series internationally, marking an early expansion of anthology programming beyond U.S. borders. During the 2010s, the company licensed the Survivor format, originating from CBS, to over 40 territories worldwide, enabling local adaptations that capitalized on the reality competition's global appeal and driving significant international production partnerships. In recent years, Paramount Global Content Distribution has continued to secure high-profile licensing agreements for primetime television series. In December 2024, the company announced a multi-year deal with South Korean streaming service Coupang Play to launch a branded Paramount+ destination, featuring CBS Studios content such as Fire Country, NCIS, and the CSI franchise, alongside other premium series from MTV Entertainment Studios and Showtime. This agreement, set to debut in early 2025, underscores the distributor's strategy to aggregate channels of U.S. primetime hits for Asian markets. At MIPCOM 2025, Paramount unveiled new scripted series for international sales, including Boston Blue—a Blue Bloods spinoff starring Donnie Wahlberg as NYPD Detective Danny Reagan transitioning to the Boston Police Department—and Sheriff Country, an expansion of the Fire Country universe led by Morena Baccarin. These unveilings highlight ongoing efforts to package CBS dramas for global broadcasters and streamers. Format licensing remains a cornerstone of Paramount's television distribution, particularly for unscripted and family-oriented content with broad adaptability. The format, produced by , has been licensed internationally, fostering localized versions that emphasize social experiment reality and generating substantial revenue through adaptation fees and ongoing production rights. Similarly, ’s , distributed by Paramount, reaches over 160 countries and territories in more than 30 languages, exemplifying the enduring success of preschool animated formats in global kids' markets. Post-2020, the company has intensified its focus on unscripted formats, launching initiatives to develop innovative reality concepts like Am I the A**hole? and Beyond the Edge, which align with rising demand for cost-effective, adaptable programming amid streaming growth. These efforts contribute significantly to revenue, with TV media—bolstered by format deals—accounting for approximately 65% of Global's overall income in 2024.

Film and Ancillary Media Agreements

In a major contemporary development, Paramount Global Content Distribution facilitated a strategic three-year global distribution pact between and , announced in September 2025, covering worldwide theatrical and rights for Legendary-produced films, excluding where Legendary East manages distribution. Under this agreement, Paramount will market and distribute titles such as the October 2026 release of , an adaptation of the , highlighting the division's role in expanding high-profile film slates internationally to enhance content pipelines. The deal underscores a shift toward collaborative partnerships that bolster Paramount's filmed entertainment portfolio with potential. In , partnerships were announced for merchandising, such as collaborations with manufacturers for collectibles and figures, amplifying franchise extensions in key regions including through licensed products like apparel and accessories. These efforts prioritize evergreen classics from Paramount's vast library, which contribute substantially to international income by licensing enduring content for non-theatrical platforms. Key agreements in recent years encompass 2022 expansions of Paramount+ film bundles in the Nordics and , integrating select movie libraries into streaming packages as part of the service's global rollout to over 20 million subscribers in those regions by integrating theatrical and content. Additionally, distribution of specials, including 2024 documentaries and music events like Christmas with and Friends: A GRAMMY Special, has targeted seasonal ancillary markets, licensing these titles for broadcast and streaming to capitalize on festive viewership. Films and ancillaries, including and , represent a core component of the division's strategy, generating approximately 10% of Paramount Global's overall revenues through licensing of feature films and related media as of 2024.

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