Pat Brisson
Pat Brisson (born January 22, 1965) is a Canadian sports agent specializing in professional ice hockey, serving as co-head of the hockey division at Creative Artists Agency (CAA).[1][2] He represents over 90 NHL clients, including superstars such as Sidney Crosby, Nathan MacKinnon, Jack Hughes, and Patrick Kane, and has negotiated active contracts valued at more than $1.6 billion.[3] Brisson is widely regarded as one of the most influential figures in hockey, having signed nine No. 1 overall NHL draft picks across 19 drafts, most recently Macklin Celebrini in 2024.[3] Born in Salaberry-de-Valleyfield, Quebec, Brisson grew up in a Francophone community and displayed early entrepreneurial spirit by selling painted rocks and handmade jewelry as a child.[4] He pursued a playing career in the Quebec Major Junior Hockey League (QMJHL) during the 1980s and later professionally in Europe, including in the Netherlands.[1][2] In 1987, Brisson relocated to Los Angeles, where he initially worked odd jobs like washing cars while sleeping on the couch of future client Luc Robitaille, amid the NHL's growing presence following Wayne Gretzky's trade to the Kings.[4] Brisson entered the agent business in 1993 by representing Robitaille, becoming a certified NHLPA agent in 1995.[2] He joined the International Management Group (IMG) in 2001 and later moved to CAA, where he co-founded and built the agency's hockey division into a powerhouse alongside J.P. Barry.[4][2] Notable achievements include negotiating Crosby's landmark 12-year, $104.4 million extension in 2012 and MacKinnon's eight-year, $100.8 million deal in 2022, while guiding clients like John Tavares, Elias Pettersson, and Jonathan Toews through major endorsements and career milestones.[1][3] Brisson's influence extends to shaping player development and league dynamics, including comments in 2025 on the need for his client Sidney Crosby to play meaningful playoff hockey amid speculation about Crosby's future with the Pittsburgh Penguins.[5] He has earned recognition as a top sports agent by Forbes and No. 12 on The Hockey News' 2025 list of the 100 most powerful people in hockey.[3][6]Personal life and education
Early life and family
Pat Brisson was born on January 22, 1965, in Salaberry-de-Valleyfield, Quebec, Canada.[7] He holds Canadian nationality and spent his early childhood in the predominantly Francophone community of Valleyfield, where he grew up in a working-class environment.[4] As a young boy, Brisson displayed an early entrepreneurial spirit, painting rocks and selling them on street corners.[4] Brisson's parents were both hairdressers who operated a shop where his mother also sold beauty products, fostering his initial interest in business endeavors from a young age.[4] He has a cousin, Martin Gendron, who was drafted by the Washington Capitals in the NHL.[4] Brisson is married to Kim Brisson and is the father of two sons, both of whom have pursued hockey careers.[8] His older son, Brendan Brisson, was born on October 22, 2001, and was selected 29th overall by the Vegas Golden Knights in the 2020 NHL Entry Draft before being traded to the New York Rangers in March 2025, where he currently serves as a prospect.[9][10] His younger son, Jordan Brisson, born in 2003, plays forward for the Colorado College Tigers in the National Collegiate Hockey Conference.[11]Education
Pat Brisson attended the University of Ottawa in the early 1980s, where he played for the Ottawa Gee-Gees hockey team.[4] Having grown up in Quebec, where French was his primary language, Brisson later encountered challenges with English upon relocating to Los Angeles, reflecting that his overall education felt limited as a result.[4] No specific degree or program of study is documented in available sources, though his university experience in the bilingual environment of Ottawa fostered early interpersonal networks that exposed him to opportunities beyond Quebec, laying groundwork for his later international pursuits in sports representation.[4]Playing career
Junior career
Pat Brisson began his junior hockey career in the Quebec Major Junior Hockey League (QMJHL) during the 1982–83 season with the Verdun Juniors, following his selection in the fifth round (50th overall) of the 1982 QMJHL Entry Draft by the Montréal Juniors, the team's predecessor. As a rookie right winger, he contributed 6 goals and 24 assists for 30 points in 61 regular-season games, while adding no points in 7 playoff contests.[12] Prior to the 1983–84 season, Brisson joined the Drummondville Voltigeurs, where he developed into a key offensive contributor over two campaigns. In 1983–84, he posted 24 goals and 44 assists for 68 points in 61 games, followed by a breakout 1984–85 season with 45 goals and 41 assists totaling 86 points in 64 games, leading the team in scoring.[12] His scoring prowess highlighted his role as a dynamic playmaker on the Voltigeurs' forward lines, averaging over a point per game in both seasons. Brisson moved to the Hull Olympiques for the 1985–86 season, his final year of junior eligibility as an overage player. He recorded 37 goals and 46 assists for 83 points in 59 regular-season games, ranking among the league's top scorers, and excelled in the playoffs with 14 goals and 18 assists for 32 points in 15 games to help Hull capture the QMJHL championship.[12] A pinnacle achievement came with Hull's appearance in the 1986 Memorial Cup, where the Olympiques advanced to the final but lost 6–2 to the Guelph Platers; Brisson was part of the roster and contributed offensively during the tournament.[13][14] Throughout his QMJHL tenure, Brisson amassed 267 points in 245 regular-season games, evolving from a depth player to a primary scoring threat and playing alongside future NHL stars like Pierre Turgeon.[12] Undrafted in the NHL Entry Draft, his strong junior production paved the way for professional contracts in minor leagues, marking a seamless transition to paid hockey.[12]Professional career
Following a successful junior career in the Quebec Major Junior Hockey League, where he established himself as a prolific scorer, Pat Brisson transitioned to professional play abroad. In 1986, he signed with the Tilburg Trappers (also known as Hebro Trappers Tilburg) of the Dutch Eredivisie, seeking to gain experience in European professional hockey after going undrafted in the NHL.[7][4] Brisson played one season with the Trappers in 1986–87 under head coach Lou Vairo, a former U.S. Olympic team coach, serving as a right wing forward. During his 32 games, he recorded 33 goals and 29 assists for 62 points, averaging nearly two points per game and demonstrating strong offensive capabilities in a competitive European environment.[7][12][4] The move to the Netherlands allowed Brisson to immerse himself in international hockey culture and professional demands outside North America, though the stint was brief due to emerging personal opportunities. After the season concluded, he visited longtime friend and fellow Quebec native Luc Robitaille in Los Angeles during Robitaille's rookie NHL year with the Kings; the planned short trip extended, leading Brisson to forgo further playing pursuits in favor of new ventures in California.[4][2] This professional experience in Europe, though limited to one season, provided Brisson with direct exposure to the rigors of overseas leagues and cross-cultural team dynamics, deepening his practical knowledge of the sport that would prove foundational in his later roles within hockey.[2][4]Early business career
Relocation to Los Angeles
Following the conclusion of his professional playing career in Europe, Pat Brisson relocated to Los Angeles in September 1987, initially planning a short visit that extended into a permanent move.[4] He arrived with limited financial resources and decided to pursue new opportunities in the United States after playing in leagues such as those in the Netherlands.[4] Upon arrival, Brisson faced significant challenges, including limited proficiency in English due to his French-speaking background and minimal formal education, which complicated daily interactions and job prospects.[4] Cultural adjustment proved difficult in the sprawling, car-dependent environment of Southern California, far removed from his Quebec roots, leading to financial hardships such as going broke in April 1988 when rain disrupted outdoor work.[4] To make ends meet, he took an initial job washing cars for $4.50 per hour, often sleeping on couches provided by friends.[4] A key support network emerged through his close friendship with Luc Robitaille, a fellow Quebec native and Los Angeles Kings forward, who invited Brisson to stay at his home for the first six weeks and introduced him to local contacts, including at the Forum Club.[4][15] Robitaille's encouragement was instrumental, as he later recalled opening initial doors for Brisson in the area.[4] This relocation coincided with the nascent growth of hockey interest in non-traditional markets like California, where the Los Angeles Kings had struggled for relevance since their 1967 founding until Wayne Gretzky's arrival in 1988 dramatically elevated the sport's visibility and fan base in the region.[16] The Kings' transformation from an overlooked franchise to a cultural phenomenon helped foster opportunities for hockey enthusiasts like Brisson in a sunbelt state previously dominated by baseball and basketball.[16]Entertainment and facility development
Following his relocation to Los Angeles in 1987, Pat Brisson co-founded Ice Specialty Entertainment in the late 1980s alongside Luc Robitaille, Brad Berman, and Jerry Pressman, focusing on developing multi-purpose ice facilities to promote hockey in non-traditional markets.[17] The company spearheaded the construction of entertainment complexes that combined skating rinks with community programs, opening sites in Pittsburgh, Dallas, and Fresno by the mid-1990s.[17] A key project was the development of the Iceoplex chain in California, where Brisson served as a founding partner, helping to establish the North Hills facility that later became the Los Angeles Kings' official practice rink.[17][4] These initiatives addressed the scarcity of ice infrastructure in Southern California, enabling expanded youth and adult leagues following the 1988 Gretzky trade to the Kings.[4] Brisson's efforts significantly boosted hockey's presence in the region, fostering local participation through clinics and rink access that drew thousands into the sport during the 1990s.[4][18] This work not only grew the Southern California hockey community but also laid the foundation for Brisson's personal business expansion into broader sports ventures.[17]Agent career
Career trajectory
Pat Brisson entered the field of hockey player representation in 1993, starting his agency career by signing his longtime friend and NHL Hall of Famer Luc Robitaille as his first client.[2] Drawing on his prior professional playing experience in Europe and early business ventures in Los Angeles, Brisson quickly established himself as a trusted advisor in the industry. His initial focus on building personal relationships with players laid the foundation for a client-centered approach that emphasized long-term career guidance. In 2001, Brisson joined the International Management Group (IMG) as a key figure in its hockey division, where he remained until 2006 and expanded his roster through strategic recruitment and negotiations.[19] During this period, he honed his expertise in contract structuring and player development, representing emerging talents and veterans alike to solidify his reputation. In 2006, Brisson co-founded the hockey division at Creative Artists Agency (CAA) with J.P. Barry, assuming the role of co-head and transforming CAA into a dominant force in NHL representation.[20] Under his leadership, the division grew rapidly, leveraging CAA's entertainment industry connections to enhance players' off-ice opportunities. Key milestones in Brisson's career include landmark negotiations such as the 2014 eight-year, $84 million contract extensions for Patrick Kane and Jonathan Toews with the Chicago Blackhawks, which set benchmarks for superstar compensation at the time.[21] In 2022, he orchestrated Nathan MacKinnon's eight-year, $100.8 million extension with the Colorado Avalanche, establishing the NHL's highest average annual value then at $12.6 million.[22] His agency's dominance was evident in the 2021 NHL Draft, where it represented 10 of the 31 first-round selections, far exceeding industry averages.[1] More recently, Brisson guided Macklin Celebrini to the No. 1 overall pick by the San Jose Sharks in the 2024 NHL Draft, marking his ninth such client at the top spot.[23] Looking ahead, he represents high-profile prospect Gavin McKenna, projected as a leading candidate for the first overall selection in the 2026 NHL Draft, continuing Brisson's track record of shaping the league's future stars.[24]Client roster
Brisson's client roster at CAA Sports features a roster of elite NHL talent, encompassing 93 active players with contracts totaling over $1.6 billion in value as of 2025.[3] His representation spans established superstars and emerging prospects, emphasizing long-term partnerships with high-impact performers across various teams. Among his NHL superstars are Sidney Crosby of the Pittsburgh Penguins, a three-time Stanley Cup champion and two-time Hart Trophy winner; Patrick Kane of the Detroit Red Wings, a three-time Cup winner and Conn Smythe Trophy recipient; Jonathan Toews, who signed with the Winnipeg Jets in 2025 after a two-year hiatus; Nathan MacKinnon of the Colorado Avalanche, the 2024 Hart Trophy winner; John Tavares of the Toronto Maple Leafs, who extended his contract in 2025; and Jack Eichel of the Vegas Golden Knights, holder of an eight-year extension.[25] Brisson has a storied history with top draft picks, having represented nine NHL No. 1 overall selections across 19 drafts, including Sidney Crosby (Pittsburgh Penguins, 2005), Nathan MacKinnon (Colorado Avalanche, 2013), and Macklin Celebrini (San Jose Sharks, 2024).[3] Other notable first-round talents under his guidance include Jack Hughes (New Jersey Devils, 2019 No. 1 overall) and Adam Fantilli (Columbus Blue Jackets, 2023 No. 3 overall).[25] His broader roster includes multiple first-round picks from various drafts, such as several from the 2021 class, contributing to his agency's dominance in talent acquisition.[26] As of 2025, highlights from his active clients feature high-profile affiliations with teams like the Colorado Avalanche (six players, including MacKinnon), Vancouver Canucks (five players), and New Jersey Devils (four players), underscoring the scale and influence of his representation in the league.[25]Awards and recognition
Industry awards
Pat Brisson was inducted into the National Sports Agent Hall of Fame, recognizing his profound influence on professional hockey representation.[1] This honor highlights Brisson's strategic foresight and negotiation prowess, evidenced by his role in securing over $1.6 billion in active NHL contracts for clients including Sidney Crosby and Nathan MacKinnon.[3] The induction underscores his transformative impact on player management, elevating standards in the sports agency industry through long-term client relationships and high-stakes dealmaking.[1] As co-head of CAA Hockey, Brisson's contributions reflect excellence in fostering elite careers, a key criterion for the Hall's selections.[27]Rankings and media recognition
In 2020, Forbes ranked Pat Brisson as the 13th most powerful sports agent worldwide, recognizing his influence in negotiating high-value contracts, particularly in hockey. By 2023, The Hockey News named him the top hockey agent and placed him at No. 10 among the 100 most influential people in hockey, highlighting his role in representing elite NHL talent and driving major deals.[28] In 2024, the Vancouver Sun identified Brisson as one of the most productive agents in the NHL, citing his agency's dominance in securing contracts for top performers, while Sports Illustrated described him as "the league’s premier agent" amid his milestone of over $1.6 billion in active player contracts.[29][30][3] Brisson's prominence continued into 2025, with Forbes ranking him No. 6 among the world's most powerful sports agents, based on an estimated $62 million in maximum commissions from 93 clients, including stars like Sidney Crosby and Nathan MacKinnon.[31] The Hockey News again included him in its Top 100 People of Power & Influence in Hockey, at No. 12, noting his representation of No. 1 overall draft pick Macklin Celebrini and ongoing success in the 2024 NHL Draft and subsequent extensions.[6][32] Media profiles have frequently spotlighted Brisson's work ethic and rise in the industry. A 2013 Hollywood Reporter feature, "A Day in the Life of CAA's Very Own Jerry Maguire," detailed his structured routine and influence in hockey, including negotiations for $100 million man Jonathan Toews.[33] In 2018, The Athletic profiled his journey from humble beginnings—washing cars and sleeping on couches—to becoming a top agent, emphasizing his persistence in building relationships with NHL executives.[4] A 2022 Forbes article explored his long-term strategy for success, crediting years of preparation and openness to mentorship for representing over 40% of first-round draft picks in prior years.[34]Career statistics
Junior statistics
Pat Brisson played four seasons in the Quebec Major Junior Hockey League (QMJHL) from 1982 to 1986, accumulating totals of 245 games, 112 goals, 155 assists, 267 points, and 261 penalty minutes in the regular season across three teams: Verdun Juniors, Drummondville Voltigeurs, and Hull Olympiques.[7] In the playoffs, he appeared in 41 games, scoring 20 goals and 27 assists for 47 points while accumulating 73 penalty minutes.[7] The following tables detail his performance by season.Regular Season
| Season | Team | GP | G | A | Pts | PIM |
|---|---|---|---|---|---|---|
| 1982-83 | Verdun Juniors | 61 | 6 | 24 | 30 | 40 |
| 1983-84 | Drummondville Voltigeurs | 61 | 24 | 44 | 68 | 72 |
| 1984-85 | Drummondville Voltigeurs | 64 | 45 | 41 | 86 | 76 |
| 1985-86 | Hull Olympiques | 59 | 37 | 46 | 83 | 73 |
| Total | 245 | 112 | 155 | 267 | 261 |
Playoffs
| Season | Team | GP | G | A | Pts | PIM |
|---|---|---|---|---|---|---|
| 1982-83 | Verdun Juniors | 7 | 0 | 0 | 0 | 7 |
| 1983-84 | Drummondville Voltigeurs | 10 | 5 | 3 | 8 | 17 |
| 1984-85 | Drummondville Voltigeurs | 9 | 1 | 6 | 7 | 14 |
| 1985-86 | Hull Olympiques | 15 | 14 | 18 | 32 | 35 |
| Total | 41 | 20 | 27 | 47 | 73 |
Professional statistics
Pat Brisson's professional ice hockey career was limited to a single season in the Eredivisie, the top league in the Netherlands at the time.[7] During the 1986–87 season with Hebro Trappers Tilburg, Brisson appeared in 32 games, scoring 33 goals and adding 29 assists for 62 points, while accumulating 34 penalty minutes.[7] These figures represent his overall professional totals, as no additional seasons in professional leagues are documented.[7] Comprehensive records for players in European minor professional leagues from this era are often incomplete or unavailable in centralized databases.[7]| Season | Team | League | GP | G | A | Pts | PIM |
|---|---|---|---|---|---|---|---|
| 1986–87 | Hebro Trappers Tilburg | Eredivisie | 32 | 33 | 29 | 62 | 34 |