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Pollstar

Pollstar is a premier trade publication and data provider for the global live and industry, delivering comprehensive , charts, tour information, metrics, and industry directories to professionals such as promoters, agents, and venue operators. Founded in by Gary Smith and Gary Bongiovanni in , the company has maintained an unmatched archive of live data spanning over four decades, earning its nickname as "The Voice of Live." Since its inception as a weekly , Pollstar has evolved into a digital powerhouse, offering subscription-based access to real-time event data, historical analysis covering three years, and specialized tools like integrations for developers. The company publishes influential year-end charts ranking top tours, artists, and venues based on ticket sales and grosses, which serve as key benchmarks for industry success. In 2017, Pollstar was acquired by , a venue management and advisory firm co-founded by and , integrating it into OVG Media & Conferences and relocating its headquarters to , . Pollstar also organizes the annual Pollstar Live! conference, a major gathering for the live events sector that includes panels, networking, and awards recognizing excellence in , , and . Through its focus on editorial excellence and data-driven insights, Pollstar remains a vital resource for navigating the evolving landscape of live music, including trends in ticketing, venue development, and global touring.

History

Founding

Pollstar was founded in 1981 in , by Gary Bongiovanni and Gary Smith as Promoters On-Line Listings (POLL), a pioneering trade publication aimed at serving the live industry. The co-founders, who had previously collaborated on concert promotion for , sought to address the lack of centralized, reliable information in the concert sector by compiling data on tour itineraries and bookings. From its inception, Pollstar operated as a weekly focused on bookings, schedules, and industry news within the U.S. live music sector, with an emphasis on accurate reporting and agency rosters. Early operations relied on manual through calls to promoters and , utilizing rudimentary such as a TRS-80 computer and Dialcom dial-up service to build an electronic database—the first of its kind for the industry. This hands-on approach quickly positioned Pollstar as an essential resource for tracking performance and artist availability, distinguishing it from less comprehensive competitors. The first print issues launched in 1982 as a distributed to approximately 200 subscribers, which grew to over 300 within a year, and soon evolved into a bound format with quarterly updates on key directories. The publication received its International Standard Serial Number (ISSN) 1067-6945 upon establishment, formalizing its role as a standardized periodical.

Relocation and Ownership Changes

In July 2017, Pollstar was acquired by (OVG), a global venue development, consulting, and entertainment services company founded by industry executives and . This move integrated Pollstar's operations into OVG's portfolio, which includes venue management and event production, allowing for expanded resources and synergies in the live entertainment sector. The acquisition paved the way for structural changes, including Pollstar's relocation of its headquarters from —where it had been based since its founding in 1981—to in May 2018. The shift to OVG's offices aimed to position the company closer to key industry centers, major venues, and talent agencies on the , facilitating deeper engagement with the live events . This period also saw a pivotal leadership transition, as co-founder and longtime editor-in-chief Gary Bongiovanni retired in June 2018, shortly after the relocation announcement. Bongiovanni's departure, after nearly four decades shaping the publication's content and voice, led to Andy Gensler assuming the role of , bringing a focus on digital innovation and global perspectives to steer editorial strategy amid the company's evolution under OVG. Co-founder Gary Smith, who had continued in an advisory role following the relocation, retired fully in June 2019 and passed away on January 20, 2024. To bolster its international footprint, Pollstar established a London office through Pollstar UK Limited, incorporated in 1999 but expanded post-acquisition, alongside correspondents in key regions including the , , and to enhance global coverage of tours, venues, and industry trends. This outreach supports comprehensive reporting on markets beyond North America, including and , aligning with OVG's worldwide operations. In January 2025, Pollstar unveiled a comprehensive brand refresh and initiative, introducing updated visual identity, revamped online platforms, and advanced data analytics tools to better serve the evolving demands of the live entertainment industry. The overhaul emphasizes enhanced data capabilities for subscribers, such as improved box office insights and personalized reporting, reinforcing Pollstar's status as a central resource for professionals worldwide.

Operations

Publications

Pollstar Magazine, subtitled "The Voice of Live Entertainment," has served as the cornerstone of the company's publications since its inception in 1981. Originally issued weekly to deliver timely industry insights, the magazine transitioned to a monthly schedule in 2025 while maintaining a subscriber-exclusive premium weekly digital edition for ongoing news and charts. This format ensures comprehensive coverage tailored to the live entertainment sector, with physical copies distributed to subscribers alongside digital access. The magazine's content revolves around key pillars that inform and connect industry professionals. It features regular concert announcements, highlighting upcoming tours and performances from major artists and events. Venue directories provide detailed listings of global facilities, including arenas, amphitheaters, and centers, aiding in booking and . Promoter profiles offer in-depth looks at leading figures and organizations shaping the market, while industry analysis articles dissect trends, economic factors, and strategic developments in live events. These elements combine to create a resource that supports decision-making across the concert ecosystem. Special issues enhance the magazine's depth, focusing on pivotal moments in the touring calendar. For instance, the 2024 Mid-Year Special Issue included the Worldwide Top 100 Tours chart, market analysis, and summaries, revealing record-setting worldwide grosses of $3.07 billion for the first half of the year. Such editions provide benchmarks for performance and forecast future trajectories without delving into exhaustive data lists. The editorial team, led by Editor-in-Chief Andy Gensler, oversees production with a structure that includes Managing Editor Ryan Borba for VenuesNow integration and Senior Editor Sarah Pittman for specials and features. Contributions from international correspondents, such as UK/Euro reporter Gideon Gottfried, ensure global perspectives on regional markets and events. As of 2024, the magazine reached 11,187 subscribers and 12,368 readers, primarily comprising professionals in the live events industry, including promoters, venue managers, agents, and executives who rely on its authoritative reporting. This targeted readership underscores its role as an essential trade publication, with brief synergies to digital news platforms for broader dissemination.

Digital Services and Data

Pollstar.com functions as the central digital hub for the live sector, delivering a comprehensive searchable database of events, tour routing details, and reports to facilitate industry navigation and decision-making. At the core of its data offerings is the Pollstar Data Cloud, a subscription-based platform available through the Ultimate tier at $1,869 annually, which grants access to custom reports drawn from and Route Book data spanning over 319,000 touring artists and concerts since 1999. This service encompasses detailed metrics on ticket sales, gross revenues, attendance figures including sell-through percentages and venue capacities, enabling users to query by artist, date, location, or financial thresholds. Among its key data products, Pollstar provides summaries that capture recent event performance within the past 30 days, such as tickets sold, gross earnings, and rates; the Route Book, which compiles tour itineraries and event schedules for planning and routing; and real-time charts like the Concert Pulse and Live 75, ranking the highest-grossing tours based on verified submissions. These tools prioritize actionable insights over exhaustive listings, with examples including weekly rankings that highlight top artists by revenue to inform market trends. In 2025, Pollstar rolled out significant digital platform enhancements as part of a broader refresh and transformation, featuring a redesigned with advanced search and filtering options powered by its 43-year database, AI-assisted streamlined reporting, for industry forecasting, and expanded integrations to enhance data export and third-party connectivity. Industry professionals, including artists, promoters, and venues, leverage these digital services for critical applications such as , , and deal negotiations, bolstered by specialized features like the Artist Availability Tool for matching performers to opportunities by genre and metrics, the Venue Availability Tool for capacity-based searches, and the Company Directory for networking.

Conferences and Events

Pollstar Live! serves as the flagship annual conference for the live entertainment industry, first held in 2010 as a premier gathering for professionals worldwide, evolving from earlier Concert Industry Consortium events. Held over three days at in , the event has evolved into the largest such forum, attracting thousands of attendees including executives, artists, promoters, and venue operators from across the globe. The conference features a robust program of panels focused on tour management, production logistics, and emerging industry trends, alongside keynote conversations with high-profile executives and artists. Networking sessions, receptions, and informal interactions facilitate connections among participants, fostering in a setting dedicated to advancing live events. For instance, the 2025 edition included discussions on benefit concerts like FireAid and strategies for developing future headliners, drawing record attendance to underscore its centrality in professional discourse. Specialized initiatives highlight Pollstar Live!'s role in promoting innovation, such as the introduction of the inaugural Award for in 2025, which recognizes venues and individuals advancing eco-friendly practices in live . The event's growth has been marked by expanded programming, including the integration of Production Live! as a dedicated day for technical topics, and consistent increases in attendance following the pandemic-era disruptions, with the 2025 conference setting a new participation benchmark. Beyond education and networking, Pollstar Live! significantly influences deal-making and industry momentum, serving as a platform for major announcements and partnership formations. At the 2025 event, Stevie Nicks revealed details of her forthcoming album during a keynote, while Phoebe Bridgers publicly joined the Messina Touring Group roster, exemplifying how the conference catalyzes artist developments and business alignments. These moments, combined with executive dialogues on market strategies, have solidified its reputation as a hub for tangible industry advancements.

Pollstar Awards

Establishment and Format

The Pollstar Awards program originated in as an industry-voted recognition of achievements in live , initially conducted through informal nominations and among a select group of professionals without a formal . This early structure emphasized peer recognition for artists, tours, venues, and executives based on contributions to the , with winners determined solely by subscriber and professional ballots. The first official awards took place on January 16, 1990, at in , hosted by comedian , marking the transition to a public event that celebrated top performers through a similar and process. Nominations were typically submitted by experts, followed by open to Pollstar subscribers, ensuring selections reflected professional consensus on excellence in areas like tour production and venue management. In 2019, the awards underwent a significant format shift, incorporating Pollstar's proprietary data metrics to determine winners, particularly in close races, while retaining primary influence from subscriber voting. This change aimed to enhance objectivity by factoring in verifiable performance indicators such as reported tour grosses and attendance figures, with eligibility for categories like artist and tour awards requiring documented activity meeting minimum thresholds in Pollstar's database—typically involving substantial ticket sales and event data from the prior year. Venues and promoters similarly qualified based on aggregated grosses and attendance from hosted events, ensuring only those with measurable impact on the live entertainment sector were considered. The 30th annual ceremony that year, held at in , exemplified this hybrid approach, blending data-driven validation with industry votes. The annual ceremony has evolved considerably, relocating from its New York origins to Los Angeles in alignment with Pollstar's 2018 headquarters move and the growth of its Pollstar Live! conference. Since 2019, the awards have been fully integrated into Pollstar Live!, held at the Beverly Hilton, transforming the event into a multi-day industry gathering that combines the ceremony with panels, networking, and showcases. This integration has streamlined the process, with nominations now curated by a diverse committee of international professionals before subscriber voting, and final outcomes influenced by box office data to reflect both peer acclaim and commercial success.

Categories

The Pollstar Awards encompass a wide array of categories that recognize excellence across the live entertainment industry, divided into major, specialty, technical, and booking-focused honors. Major categories include the Major Tour of the Year, awarded based on the highest gross from and attendance data tracked by Pollstar, highlighting the most commercially successful global s. Other prominent major categories are the Most Creative Tour Package, which honors innovative concepts combining artists, , and for unique fan experiences, as well as Venue of the Year variants such as Arena of the Year and Theatre of the Year, evaluated on consistent performance and operational excellence. The Bill Graham Award for Promoter of the Year similarly celebrates promoters who demonstrate superior achievement in event execution and generation, determined through Pollstar's comprehensive attendance and financial reporting. Specialty awards extend recognition to global and emerging trends, including international-focused categories like the International Promoter of the Year and , which prioritize tours and events with significant overseas impact measured by cross-border ticket sales and audience reach. A notable addition is the Award for , introduced in 2025 to honor venues and individuals advancing eco-friendly practices in touring and event production, selected based on Pollstar's analysis of environmental initiatives, certifications, and sustainability achievements. Technical and booking categories emphasize behind-the-scenes contributions, such as the Bobby Brooks Award for Booking Agent of the Year and Personal Manager of the Year, both awarded to individuals whose strategic efforts drive exceptional tour outcomes, substantiated by Pollstar's and data. These honors, along with categories like Booking Agency of the Year, rely on quantitative performance indicators including ticket sales volume and tour profitability to ensure objective evaluation. Over time, the categories have evolved to mirror industry shifts, incorporating broader data integrations post-2020 to account for hybrid live-digital experiences, while and selection processes remain anchored in Pollstar's proprietary tracking, which weights subscriber votes with verified attendance and revenue figures for over 40 categories annually.

Notable Winners and Impact

Taylor Swift's has emerged as one of the most iconic recipients in Pollstar Awards history, winning Major Tour of the Year in both 2024 and 2025, underscoring its unprecedented commercial dominance with over $2 billion in global grosses. Similarly, has been repeatedly honored for record-breaking performances, including recognition as the top-grossing touring act of the with more than $1 billion in ticket sales, highlighting their enduring influence on large-scale arena and stadium tours. Other standout winners include for Latin Tour of the Year in 2025, reflecting the rising prominence of global genres, and and the for Rock Tour of the Year that same year, celebrating veteran acts' sustained draw. Milestone moments in the awards' history include the expansion to international categories in 2018, with early winners such as for International Festival of the Year and for International Venue of the Year, marking Pollstar's growing acknowledgment of global markets beyond . A significant recent development was the debut of the Award for Sustainability in 2025, awarded to as Sustainable Venue and to Mike Sciortino, General Manager of , as Sustainability Champion, for pioneering zero-waste initiatives and renewable energy use in live events, named in honor of Eilish's environmental advocacy. These moments illustrate the awards' evolution toward inclusivity and responsibility. The Pollstar Awards serve as key benchmarks for success in the live entertainment sector, influencing booking strategies, promoter decisions, and artist career paths by validating high-grossing and innovative tours as industry standards. Their impact extends to recognizing behind-the-scenes professionals, such as executives like and , who won in 2025 for their contributions to artist management and production, thereby elevating the visibility of non-performing roles. Culturally, the awards garner extensive media attention from outlets like and , amplifying their prestige and drawing celebrity attendees such as and at the 2024 ceremony. This coverage underscores their role in shaping public perceptions of touring achievements and fostering a among industry stakeholders. Statistical trends reveal year-over-year shifts in winner demographics, with increased representation of international and genre-diverse artists—such as as New Headliner of the Year and for Country Tour of the Year in 2025—correlating to post-pandemic surges in global tour economics, where top tours saw grosses rise 46% to $9.17 billion in 2023 alone.

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