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Sargi

Sargi is a Punjabi-language romantic drama film directed by in her directorial debut. It stars Jassi Gill, , and . The film follows a where a village girl is married off to a foreigner, leaving her lover behind, and explores their lives after she moves to . It was released on 24 February .

Production

Development

The project Sargi was announced in October 2016 as Neeru Bajwa's directorial debut, marking her transition from a prominent career in to behind-the-camera work. The screenplay was penned by , a noted writer in known for his narrative depth in cultural stories. Sidhu's script centers on themes of romantic love, the challenges of migration for non-resident Indians (NRIs), and familial pressures in traditional society, drawing from common real-life experiences of NRI marriages and rural romances in . The was produced by Neeru Bajwa Entertainment in association with Shri Narotam Ji Films, reflecting Bajwa's hands-on involvement in her production banner's second venture after .

Casting

The lead role of Sargi was assigned to , marking her acting debut in as the titular character, a decision made by her sister and the film's director to launch her into the industry. , producing and directing her debut feature, chose Rubina for her fresh presence to portray the village girl central to the story's emotional core. Jassi Gill was cast as Babbu, the local lover from the village, drawing on his established career as a singer to also perform key songs in the soundtrack, including "Fer Ohi Hoyea" and "Jhumke," which enhanced the romantic elements. This selection leveraged Gill's musical background to integrate authentic folk influences into his . Babbal Rai was selected for the role of Kaim, the NRI husband, to provide comedic relief and balance the film's dramatic tone, capitalizing on his reputation for versatile performances in Punjabi comedies. Rai's portrayal of the affluent but flawed suitor was praised for striking the right chord in blending humor with the narrative's emotional depth. The supporting cast included veteran Punjabi actors such as as Kaim's father, bringing gravitas to the family dynamics, and as Babbu's mother, contributing to the rural authenticity. was cast as Amreek, adding further comedic support in ensemble scenes. These choices emphasized experienced performers to ground the film's village and NRI contrast.

Filming

Principal photography for Sargi began in late 2016, with on-location shoots documented in November of that year. The production wrapped by early to align with its February theatrical release. Filming primarily took place in rural to portray the village-based narrative and incorporate authentic cultural elements of the region. Overseas sequences, particularly those featuring non-resident Indian (NRI) characters and coffee shop scenes, were captured in to provide scenic and contrasting urban backdrops. Neeru Bajwa directed the film in her feature debut, overseeing the shoots with principal cast members Jassi Gill, Rubina Bajwa, and Babbal Rai. Cinematography was led by Lalit Sahoo. The production faced minor challenges, including scheduling delays from international tours and overlapping commitments.

Plot

''Sargi'' is a romantic drama that follows Babbu (Jassi Gill), who has been in love with his childhood friend Sargi (Rubina Bajwa) since school days but never confesses his feelings out of fear it would ruin their friendship. Due to her family's financial struggles, Sargi's parents arrange her marriage to the wealthy Kaim (Babbal Rai), an NRI, allowing her to move abroad and support her family. Heartbroken but powerless, Babbu watches as Sargi leaves for Canada. Years later, unhappy in her , Sargi returns to her village in . Babbu, still harboring feelings for her, reunites with her, leading to a complicated by her existing . The story explores themes of , sacrifice, and second chances as tensions rise between Babbu, Sargi, and Kaim.

Cast

ActorRole
Sargi
Babbu
Kaim
Amreek
Sargi's Father
Parminder GillKaim's Mother
Babbu's Mother
Harby SanghaPhotographer
Seema LambaSargi's Mother
Kaim's Bua

Release

Theatrical release

Sargi had its worldwide theatrical release on February 24, 2017, aligning with key markets in and diaspora communities abroad. The film was distributed by Omjee Group across and international territories, including and the , ensuring screenings in major urban centers and Punjabi-populated areas. Its world premiere occurred at Albion Cinemas in , , on the release date, attended by director and other cast members. Promotional activities featured the launch of an official trailer on January 23, 2017, which spotlighted the film's romantic , alongside song promotions to build anticipation among audiences. The theatrical run contributed to the film's overall box office performance, particularly in overseas markets where it grossed over $35,000.

Home media release

Following its theatrical release, Sargi became available on various digital platforms, capitalizing on the film's positive reception among Punjabi audiences worldwide. The movie is available on ZEE5, where it is offered with Punjabi audio and English subtitles, allowing viewers to access the full film on demand. It is also streamable on Chaupal, a platform specializing in Punjabi content, featuring the original Punjabi language track. Additionally, video-on-demand rights were secured for YouTube, where official uploads of the complete movie are available for free viewing, including high-definition versions from production channels like Lokdhun Punjabi. In regions with significant communities, such as and , Sargi is accessible through these streaming services and additional VOD options like and local rental platforms, ensuring broad international availability post-theatrical run.

Soundtrack

Track listing

The soundtrack of Sargi was released as a four-track EP on February 14, 2017, ahead of the film's theatrical premiere.
No.TitleSinger(s)LengthLyricist
1"Fer Ohi Hoyea"3:52Jaani
2"Dil Tuteya"Veet Baljit3:13Veet Baljit
3"Gaddiyan"3:05Veet Baljit
4"Jhumke", , 3:01Veet Baljit
The track listing, including singers and durations, is based on the official album release. Lyricists are credited as per the songwriting details in the production credits.

Composition and recording

The of Sargi was primarily composed by , with additional tracks contributed by Jassi Katyal and Gurmeet Singh. This collaboration highlighted B. Praak's emerging prominence in the during the mid-2010s, as one of his initial major film scoring projects following his debut compositions around 2014. The compositions blend traditional influences with modern romantic structures, creating an emotional suited to the film's themes of love and separation.

Reception

Critical response

Sargi received mixed reviews from critics and audiences upon its release, with praise centered on its emotional core and directorial debut while criticisms focused on narrative familiarity and structural inconsistencies. The film holds an average rating of 5.8/10 on , based on 260 user ratings, where it is often lauded for its heartfelt story and strong performances, particularly Jassi Gill's earnest portrayal of a shy . Neeru Bajwa's direction as a debutant was highlighted positively for infusing emotional depth and an authentic depiction of rural life and relationships, reinventing the romantic genre to avoid typical tropes through contemporary storytelling. Indian outlets noted the effective chemistry between the leads, with the sweet dynamic between Jassi Gill and adding charm to the , alongside solid support from and character actors like . However, reviewers pointed out predictable plot tropes reminiscent of standard love stories and uneven pacing, especially in the overseas sequences set in , where the second half felt routine and stretched compared to the engaging first act. The film found particular resonance in communities, described as heart-touching for its exploration of migration and separation themes, contributing to its appeal during international premieres.

Box office

Sargi grossed approximately 1.5 INR worldwide, with the majority of earnings coming from theaters in and non-resident (NRI) markets. Domestic collections in were estimated at around 1.3 INR. Produced on an estimated budget of 0.45 INR, it achieved a below-average verdict. Internationally, it earned about $35,000, driven by the in markets like and the . The film's run was impacted by competition from other Punjabi releases. Positive word-of-mouth from critical reception helped initial turnout.

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