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Scalpers

Scalpers is a retail company specializing in men's clothing, founded in 2007 in by seven friends. The brand offers casual and , including suits, shirts, and accessories, targeting a modern, urban male audience. Since its inception, Scalpers has expanded its product lines to include women's and children's , while maintaining a focus on quality fabrics and contemporary designs. The company began as a small operation selling shirts and has grown into a prominent player in the European market, with over 100 physical stores primarily in and , and an expanding presence in other European countries. Scalpers also operates a robust platform, contributing significantly to its sales. In 2018, the brand reported €42 million in revenue, reflecting steady growth driven by diversification and digital sales.

History

Founding

Scalpers was founded in 2007 in , , by Rafael Medina, the 20th Duke of Feria, who brought aristocratic connections and a vision for upscale menswear, alongside entrepreneurs Alberto Artacho and Borja Vázquez, who handled operational and investment aspects. The trio established the company initially as a luxury tie-making venture during the onset of the global , aiming to create premium accessories that appealed to affluent Spanish consumers seeking refined yet distinctive style. The brand's early product lineup centered on high-end ties, tailored suits, and complementary accessories, with an innovative twist that introduced as a casual yet elegant complement to formal attire, gaining traction among high-society circles. This focus embodied Scalpers' core philosophy of "rebellious elegance," which fused classic tailoring traditions with contemporary, non-conformist elements to challenge conventional menswear norms. The inaugural store opened in that same year, marking the brand's entry into retail and sparking immediate local interest through word-of-mouth endorsements within elite social networks, supplemented by targeted pop-up events that built buzz in fashionable districts. This grassroots momentum in Seville's high-society scene propelled rapid early adoption, laying the groundwork for Scalpers' expansion into a broader menswear line.

Expansion and Diversification

Following its establishment as a menswear-focused brand, Scalpers experienced rapid growth, expanding from a single store in 2007 to 132 stores and points of sale by 2018. By 2024, the company had grown to over 270 stores worldwide, with plans to open 35 additional locations in 2025, bringing the total to approximately 300 points of sale. Scalpers initiated international expansion in the mid-2010s, entering markets in and . The brand opened its first store in in 2016, followed by further penetration into and other Latin American countries during the decade. By 2025, Scalpers maintained a physical presence in seven countries, including , , the , , , , and the . To broaden its appeal, Scalpers diversified its product offerings beyond menswear, launching a children's line in 2012. This was followed by a women's line in 2018, a girls' line in 2019, home goods in 2021, and an entry into the sector with Scalpers Lab in 2024. In the 2020s, Scalpers adopted strategic shifts to support its scaling operations, including the implementation of RFID technology for real-time inventory visibility across its stores. The company partnered with Nedap Retail in 2018 to roll out this system, initially targeting 150 stores and later expanding to over 220 locations. Additionally, Scalpers emphasized through responsible sourcing, innovative materials, and initiatives, while advancing , with online sales comprising 24% of total revenue. Key events underscored these efforts, such as the 2018 Nedap partnership for technological upgrades. In , Scalpers reinforced its rebellious brand identity with the 2021 "Born a Rebel," which featured historical figures as symbols of defiance.

Products

Men's

Scalpers' men's fashion line centers on elegant suits, ties, shirts, and such as loafers and , which form the cornerstone of its offerings and contributed to the brand's early success as a Spanish menswear label founded in 2007. These signature products emphasize precise tailoring with luxurious fabrics like , , and , delivering a refined yet approachable aesthetic that appeals to urban professionals. For instance, checked blazers and slim-fit trousers exemplify the brand's focus on structured silhouettes suitable for both formal and semi-formal occasions. The style characteristics of Scalpers' menswear blend traditional tailoring influences with contemporary casual-formal hybrids, incorporating premium, sustainable materials such as for shirts and polos. This approach introduces "rebellious" elements through bold patterns—like embroidered details on T-shirts and polos—and relaxed fits in jeans and lightweight jackets, creating versatile pieces that transition seamlessly from office to leisure settings. The brand's unconventional spirit is evident in its sharp, differentiated designs that prioritize timeless quality over fleeting trends, using high-end finishes to elevate everyday wear. Complementing the core apparel, Scalpers' accessory range includes belts, wallets, and watches crafted for functionality and subtle elegance, targeting young professionals and affluent men who value accessible luxury. These items, often in leather or minimalist metals, pair with suits or casual outfits to add a polished touch without ostentation. Innovations in menswear, such as reimagining loafers and espadrilles as stylish casual footwear, have popularized comfortable yet fashionable options for relaxed loungewear scenarios. Seasonal collections draw from global trends, incorporating elements like cargo silhouettes or printed fabrics to keep the lineup fresh while maintaining the brand's sophisticated identity. Scalpers primarily targets men aged 25-45 who seek confident, style-driven wardrobes that balance sophistication with modern ease, a demographic that has driven the brand's evolution into broader lines including women's apparel. This focus on accessible luxury has solidified menswear as the foundation of Scalpers' identity, with capsule essentials like embroidered polos and jackets serving as wardrobe staples.

Women's and Children's Lines

Scalpers launched its women's line in 2018, marking a significant expansion from its core menswear offerings. The debut Autumn/Winter 2018 collection introduced dresses, blouses, and outerwear such as jackets, trench coats, and blazers, featuring feminine adaptations of the brand's signature style. These pieces emphasize tailored pantsuits and casual chic elements, blending structured silhouettes with relaxed fits to promote versatile wardrobe essentials that convey empowerment. The children's lines followed a phased rollout, beginning with boys' apparel in 2012, which offers mini versions of menswear staples including suits, ties, shirts, trousers, and accessories. In 2019, the brand introduced a capsule collection for girls, expanding to include dresses, jumpsuits, skirts, and playful accessories like bags and hair items, designed to encourage family matching outfits. Both lines prioritize scaling down the brand's elegant aesthetic for youth, utilizing high-quality fabrics to ensure comfort and durability while preserving a sophisticated yet approachable look. In 2021, Scalpers ventured into home goods, focusing on textiles that extend the brand's comfort-oriented philosophy. The collection includes bedding such as sheets, duvet covers, and pillowcases; bathroom essentials like towels and bathrobes; and kitchen items including aprons and potholders, all crafted with soft, premium materials to infuse everyday spaces with refined simplicity. These products adapt the brand's emphasis on quality and ease, transforming domestic items into extensions of its lifestyle ethos. Throughout these categories, Scalpers adapts its foundational design philosophy of "rebellious elegance"—characterized by a blend of contemporary sophistication and effortless attitude—to suit diverse audiences. For women, this manifests in empowering, adaptable garments that challenge conventional norms with bold yet wearable designs; for children, it involves youthful reinterpretations that maintain premium craftsmanship without compromising playfulness. The home line similarly translates this into functional textiles that prioritize tactile comfort and subtle style. In 2024, Scalpers entered the sector with the launch of Scalpers , a skincare line initially tied to its grooming heritage but poised for broader application across lines. The collection comprises five products—a facial cleanser, day , night , eye contour, and night cream—developed for all skin types with a focus on efficacy and simplicity, complementing the brand's fragrance offerings like The Club and Boxing Club eau de parfums. This addition underscores the brand's diversification into personal care while upholding its commitment to accessible luxury.

Retail Operations

Physical Stores

Scalpers opened its first physical store in , , in 2007, marking the brand's entry into brick-and-mortar retail as a men's . By 2018, the company had expanded to 132 stores, primarily in . This growth accelerated, reaching approximately 200 stores worldwide by 2023, primarily in . As of August 2024, the company had 270 stores across , , and other markets. As of the end of 2024, Scalpers operated 370 stores across 11 countries, including own stores and concessions. In 2025, the company planned to open 35 additional stores, including a in , . The brand's store design emphasizes modern, minimalist interiors that blend luxury with accessibility, featuring earthy tones, muted pastels, and luminous spaces to create an inviting atmosphere. In 2023, Scalpers updated its concept to incorporate Escofet elements, such as concrete Prat benches and rotomolded HDPE Twig Air and Starfish seating, integrating window displays seamlessly into the shopping flow for a contemporary urban vibe. These design choices reflect the brand's evolution from classic menswear roots to a lifestyle offering, fostering an environment that feels premium yet approachable. Key locations include the in , the brand's hometown, which reopened in 2024 to combine with modern retail elements. Expansions have targeted major urban centers, such as the Gran Vía in spanning 775 square meters over two floors, the Provença in offering tailoring services, and outlets in Lisbon's Freeport Outlet. International presence extends to , with a at Antara Fashion Hall. In-store experiences prioritize and , including tailoring options in select locations to customize garments for customers. As of , Scalpers integrated RFID technology across its then-220 stores for , item-level visibility, using mobile devices and tunnels to enable frequent stocktakes, reduce stock-outs, and ensure merchandise availability, thereby streamlining the shopping process. The growth strategy centers on high-traffic urban areas to maximize footfall, as seen in prime placements like Madrid's Gran Vía and 's Glòries Shopping Center. Additionally, the brand has pursued airport outlets to capture international travelers, with duty-free presence at , Madrid-Barajas, , , and airports, offering exclusive products and activations. This physical footprint complements the online channel as part of an approach, enhancing overall inventory accuracy.

E-commerce and Digital Sales

Scalpers established its e-commerce platform in the early 2010s, expanding its reach beyond physical stores to a digital-first model that accounted for 24% of total sales as of 2024. The online channel has driven significant growth, serving over 800,000 loyal customers worldwide and moving 4.5 million garments annually through a combination of direct-to-consumer sales and global distribution. Key features of the platform include free shipping thresholds tailored to regions, such as orders over €40 in the , to encourage higher purchase volumes. Customers also enjoy a 30-day return and exchange policy from the delivery date, applicable to all online orders, which supports ease of shopping and reduces purchase hesitation. While specific AI-driven personalization is integrated for recommendations, the focus remains on user-friendly navigation and secure payments across multiple currencies. Digital initiatives have emphasized targeted engagement, with segmented push notifications delivering real-time product updates and promotions, yielding a 147x in loyalty programs and an 8.5% . Hybrid cart abandonment strategies, combining email reminders and notifications, have further boosted performance by increasing average order value by 162% compared to non-segmented efforts. The arm has been instrumental in international expansion, operating dedicated sites in multiple languages for the , , and Latin American markets like and , where online sales fill gaps in physical retail presence. This digital footprint has particularly accelerated growth in non-European regions, such as a 55% surge in sales in in 2024. Technologically, Scalpers employs RFID systems for real-time, item-level inventory visibility, enabling synchronized stock updates between channels to prevent and enhance customer trust. These integrations support broader efforts, where digital tools drive foot traffic to physical stores through coordinated promotions.

Financial Performance

Revenue and Growth

Scalpers has demonstrated consistent revenue growth since its early years, reflecting its expansion within the sector. In 2018, the company reported sales of €42 million. By 2022, revenue had risen to €152 million. This upward trajectory continued with €200 million in 2023, marking a 31.5% year-over-year increase, followed by €220 million in 2024, a 10% rise from the previous year. These figures highlight strong compound annual growth from 2018 to 2024, driven by strategic scaling in both domestic and international operations. Key drivers of this expansion include robust performance in international markets, which accounted for 13% of total revenue in 2024. Notably, contributed 5% of overall sales with 20% like-for-like growth in physical stores and 55% in , while Latin American markets such as (4%) and (2%) provided additional momentum through new entries in , , and . Diversification into women's and children's lines has also fueled growth; the womenswear segment, launched in 2018, represented 27% of total sales in 2024 and expanded at rates surpassing averages. The children's line, introduced in 2012, complements this by broadening family-oriented offerings. The company's profitability stems from its unfunded, model, emphasizing and self-sustained expansion without external financing. is enhanced through technologies like RFID, implemented via partnerships for inventory tracking, 100% shipment verification, and automated order picking, which streamline processes and reduce errors. Looking ahead, Scalpers aims for further global penetration in 2025 with 35 new store openings, including a flagship in , , and new headquarters in as an innovation hub; the recently launched Scalpers Lab line underscores ambitions in adjacent categories. In the Spanish fast fashion landscape, Scalpers positions itself as a benchmark for agile, mid-market brands, competing with industry leaders like Zara (part of Inditex) and PVH Corp. while carving out a niche through multichannel retail and targeted international diversification.

Key Financial Milestones

By 2018, Scalpers had achieved sales of €42 million, operating 132 stores alongside multiple outlets, which demonstrated the brand's early viability in the competitive Spanish fashion market. Scalpers pursued an organic funding model in its initial phase, with founders Rafael de Medina, Borja Vázquez, and Alfonso Vivancos the company without external investors to build a solid foundation before later introducing professional capital around 2018 to fuel expansion. In 2023, the brand marked a significant breakthrough with €200 million in sales, more than doubling its 2020 revenue of €72 million during the post-pandemic recovery, driven by expanded international presence and diversified product lines. The following year, Scalpers reported €220 million in revenue for fiscal , reflecting sustained momentum; to support further scaling, the company promoted internal executive Francisco Gutiérrez to deputy CEO in October 2025, tasking him with overseeing global operational and strategic management. Signaling broader diversification into new revenue streams, Scalpers launched its unisex skincare line, Scalpers , in December 2024, introducing products like cleansers, serums, and eye creams to complement its core apparel offerings. In 2024 reports, Scalpers was highlighted among Spain's rapidly expanding brands, underscoring its 10% year-over-year increase and entry into markets like , , and .

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