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Silver Link

SILVER LINK. is a animation studio specializing in the production of television series, original video animations, and films, primarily adapting light novels and into . Established in December 2007 by former Frontline producer Hayato Kaneko as an independent entity from that company, the studio is headquartered in Musashino City, , and maintains full in-house capabilities for all processes to ensure flexibility and high-quality output. SILVER LINK. has gained recognition for its diverse portfolio, often featuring slice-of-life, comedy, and fantasy genres, with standout titles including the rural comedy series (2013–2021), the VRMMO isekai (2020–2023), and the demon reincarnation fantasy (2020–2023). In August 2020, the studio was acquired by Asahi Broadcasting Group Holdings, becoming a wholly owned to strengthen the group's animation division. This affiliation expanded in October 2023 when SILVER LINK. was restructured under ABC Animation, Inc., the core animation entity of the Asahi Broadcasting Group, alongside other companies such as Zero G Act.

Overview

Founding and operations

Silver Link was established in December 2007 by , a former producer at the animation company Frontline. founded the studio to pursue projects after his experience in production management. The company's headquarters are located in Mitaka City, , , providing a central base for its operations in the anime industry. From its inception, Silver Link positioned itself as an animation production studio with an initial focus on adapting light novels and into animated formats, leveraging the growing demand for such content in the Japanese market. In its early years, Silver Link operated with a small team, primarily handling in-between animation support and subcontracting work for other studios to build its capabilities. This structure allowed the studio to gain experience and resources before transitioning to full-scale independent productions.

Specialization in anime production

Silver Link has established itself as a prominent studio specializing in the of light novels, , and web novels into television series and other formats, with a strong emphasis on genres including fantasy, slice-of-life, and . This focus allows the studio to leverage source materials rich in character-driven narratives and world-building, transforming them into engaging animated works that appeal to a broad audience within the industry. Examples of this specialization include adaptations like The Misfit of Demon King Academy from Kadokawa light novels and from , highlighting thematic trends in and elements. The studio's production style is characterized by high-quality and vibrant visuals, particularly in moe-style series that emphasize expressive designs and emotional depth. By handling key processes such as drawing, digital painting, 3DCG, and compositing in-house, Silver Link maintains a flexible and efficient pipeline that ensures visual consistency and appeal across projects. This approach contributes to its reputation for delivering polished entertainment that captures "dreams and emotion," as described on its official site, while prioritizing fluid character movements and colorful aesthetics in genre-specific contexts. Silver Link's efficient production methods have enabled a consistent output of approximately 2–4 series per year since its early operations, demonstrating reliability in meeting industry demands without compromising quality. The studio frequently collaborates with major publishers such as Kadokawa and , facilitating adaptations of popular titles and fostering long-term partnerships that support its specialization in literary source material. These collaborations underscore Silver Link's role as a key player in the adaptation ecosystem, contributing to over 300 projects and solidifying its standing for versatile, high-impact productions.

History

Establishment and initial projects (2007–2010)

Silver Link was incorporated in December 2007 in Mitaka City, , by , a former producer at the animation company Frontline. The studio initially operated as a small team, focusing on subcontracting tasks such as in-between animation and key animation support for larger productions to establish its presence in Japan's highly competitive anime industry. This approach allowed Silver Link to build technical expertise and infrastructure, including hiring animators and acquiring production tools, while navigating challenges like limited resources and the need to secure reliable contracts amid economic pressures on smaller studios. The studio's first major independent project came in 2009 with Tayutama: Kiss on My Deity, a 12-episode television series adapted from a , where Silver Link handled full animation production under director Keitaro Motonaga. Aired from April to June 2009 on networks including AT-X, the series marked Silver Link's debut as a lead studio, blending and elements in a story about a high school encountering mythical spirits. This project helped demonstrate the studio's capabilities in and fantasy settings, earning moderate acclaim and providing crucial experience in managing end-to-end production workflows. By 2010, Silver Link achieved a key milestone with its first fully in-house television series, Baka and Test: Summon the Beasts, a 13-episode comedy aired from January to March on AT-X and other channels, directed by Shin Oonuma. Adapted from Kenji Inoue's light novels, the series featured innovative summoned avatar battles based on academic performance and solidified Silver Link's reputation for handling dynamic action sequences and humorous ensemble casts. Completing this production represented a significant step forward, transitioning the studio from support roles to leading original adaptations and contributing to its growing portfolio in the light novel anime genre.

Expansion and key milestones (2011–present)

From 2011 to 2015, Silver Link significantly expanded its production output, taking on more original television series that showcased its growing capabilities in diverse genres. Notable among these were the slice-of-life comedy , which premiered in October 2013 and captured rural daily life through its relaxed pacing, and the supernatural action series , which debuted the same month and adapted a with vampire themes, running for 24 episodes across two cours. These projects marked a shift toward handling full productions independently, building the studio's reputation for reliable animation quality in seasonal slots. In August 2020, Silver Link was acquired by Asahi Broadcasting Group Holdings as a wholly owned to strengthen the group's division. This affiliation expanded in October 2023 when the studio was restructured under Animation, Inc., alongside other studios like Zero-G. The 2020 premiere of BOFURI: I Don't Want to Get Hurt, so I'll Max Out My Defense. became a standout hit, with its VRMMO premise drawing praise for vibrant visuals and humor, contributing to the studio's financial stabilization by attracting strong streaming viewership. This period highlighted Silver Link's adaptability in producing light-hearted fantasy series that resonated globally. Key milestones included Silver Link's deeper involvement in international co-productions, partnering with platforms like on multiple titles to broaden distribution. A prominent example was the 2023 dark fantasy series , directed at the studio and emphasizing intense dragon-slaying battles, which represented a stylistic pivot toward grittier narratives while leveraging global streaming partnerships for wider reach. These collaborations enhanced the studio's visibility and supported its expansion into co-financed projects. In recent years, from 2024 to 2025, Silver Link continued its growth with new seasonal releases tailored to digital platforms. The action-comedy Mission: Yozakura Family aired in April 2024, adapting a about a and emphasizing dynamic fight choreography for streaming audiences. The second of Our Last Crusade or the Rise of a New World aired from July 2024 to June 2025 in collaboration with . The original series Princession Orchestra premiered on April 6, 2025, for a four-cour run, reflecting the studio's to on-demand viewing trends through extended formats and music-integrated . This evolution aligns with broader shifts in consumption toward flexible, bingeable content on services like . Silver Link has earned recognition in the industry for its consistent delivery of high-quality seasonal , often filling key slots with genre-spanning works that maintain viewer engagement across platforms. This reliability has positioned the studio as a steady contributor to the ecosystem, particularly in adapting light novels and for international audiences.

Organization and personnel

Leadership and key executives

Silver Link was established in December 2007 by Hayato Kaneko, a former animation producer at Studio Frontline, who assumed the role of representative director and provided oversight for the studio's production operations from its founding. Kaneko, who held the position until early 2025, influenced the studio's emphasis on adapting light novels to anime through his involvement as executive producer on key projects such as My Next Life as a Villainess: All Routes Lead to Doom! and The Misfit of Demon King Academy. In March 2025, Kaneko departed Silver Link to found NEWON, a new animation production company where he serves as representative director and president. As of November 2025, Silver Link's leadership is headed by Representative Director Sugaya Toraya (杉谷 透洋), who was appointed following a corporate reorganization within the Asahi Broadcasting Group Holdings, the studio's parent company. Sugaya, a graduate of , previously worked in content business development at Asahi Broadcasting and has overseen strategic expansions in anime production since assuming the role. The board of directors includes Ko Tanaka (田中 昂), Kazuya Shiraishi (白石 和也), and Mineji Hasegawa (長谷川 峰道), who support executive functions in areas such as production planning and business operations. Executive Officer Jiro Nakagawa (中川 二郎) manages day-to-day administrative and production coordination. The executive board, comprising the representative director and supporting officers, governs key decisions on project selection, adaptation rights acquisition, and partnerships with publishers and broadcasters to align with the studio's focus on high-quality output. This structure emphasizes collaborative oversight to ensure sustainable growth amid industry demands.

Notable directors and staff

Silver Link has been home to several prominent directors who have shaped its reputation for adapting light novels and manga into visually engaging anime series. Shin Oonuma, who joined the studio in 2010 after working at Shaft, serves as one of its most influential figures, directing or co-directing multiple high-profile projects that emphasize fluid animation and character-driven storytelling. His contributions include co-directing BOFURI: I Don't Want to Get Hurt, so I'll Max Out My Defense. (2020–2023), where he helped capture the lighthearted adventure tone, as well as solo directing efforts like Chivalry of a Failed Knight (2015) and The Misfit of Demon King Academy (2020), blending action with emotional depth. Oonuma's background from Shaft has influenced Silver Link's stylistic consistency, particularly in dynamic scene transitions and expressive character designs. Another key director is Shinya Kawatsura, affiliated with Silver Link since its early years and previously with Bee Train, who specializes in slice-of-life and comedy adaptations that highlight subtle humor and rural aesthetics. Kawatsura directed the series (2013–2021), overseeing its three seasons and OVAs to maintain a serene, nostalgic visual style that earned praise for its relaxing pacing and detailed backgrounds. He also helmed Tanaka-kun wa Itsumo Kedaruge (2016), adapting the manga's laid-back school life with precise episode direction that amplified comedic timing. His work has contributed to Silver Link's strength in feel-good narratives, ensuring stylistic continuity across seasons. In terms of character designers and animators, Kazuya Hirata stands out for his role in , where he crafted vibrant, game-inspired designs that supported the series' whimsical combat sequences and character growth, enhancing the studio's appeal in genres. Similarly, Mai Otsuka provided character designs for , focusing on endearing, age-appropriate expressions that reinforced the show's wholesome charm. While Silver Link maintains a core of long-term creative staff like Oonuma and Kawatsura, rotations occur, with some animators departing post-2020 for other studios, occasionally affecting production pipelines but preserving overall quality through in-house training and collaborative oversight. These staff contributions have solidified Silver Link's consistent output, with directors like Oonuma influencing a polished, accessible style across projects.

Productions

Television series

Silver Link's television anime output began with its debut project in 2010 and has since encompassed over 40 series, predominantly adaptations of light novels and manga in genres such as fantasy, romance, comedy, and slice-of-life. The studio's TV works are characterized by vibrant animation and faithful source adaptations, often featuring ensemble casts and school or supernatural settings. Many series have spawned sequels, reflecting Silver Link's involvement in multi-season franchises. The studio's inaugural television series was Baka to Test to Shōkanjū, which aired from January 7 to March 25, 2010, consisting of 13 episodes adapted from Kenji Inoue's light novel series. It follows students at a high school using summoned avatars to compete in class battles. In 2012, Silver Link released three series: Tasogare Otome x Amnesia (April 9 to June 25, 12 episodes, manga by Shinobu Kaminaga), exploring a high school ghost mystery; Kokoro Connect (July 8 to September 23, 13 episodes, light novel by Sadanatsu Anda), depicting body-swapping among friends; and Onii-chan Dakedo Ai Sae Areba Kankeinai yo ne! (October 5 to December 21, 12 episodes, light novel by Daisuke Suzuki), a comedic take on sibling dynamics. The year 2013 marked a prolific period with WATAMOTE: No Matter How I Look at It, It's You Guys' Fault I'm Not Popular! (July 5 to September 20, 12 episodes, by Nico Tanigawa), a satirical look at ; Strike the Blood (October 4, 2013, to March 28, 2014, 24 episodes, by Gakuto Mikumo), centering on a and his sword-wielding observer; and Non Non Biyori (October 8 to December 24, 12 episodes, by Atto), a serene rural slice-of-life story. Strike the Blood received OVAs as continuations, while Non Non Biyori became a flagship franchise with three seasons: the second (Repeat) from July 6 to September 21, 2015 (12 episodes), and the third (Nonstop) from January 18 to March 29, 2024 (12 episodes). From 2014 to 2016, Silver Link adapted several light novel isekai and school comedies, including No-Rin (January 11 to March 29, 2014, 12 episodes, light novel by Shirow Shiratori); Rokujouma no Shinryakusha!? (July 2 to September 17, 2014, 12 episodes, light novel by Takehaya); Inou-Battle wa Nichijou-kei no Naka de (October 7 to December 23, 2014, 12 episodes, light novel by Kota Nozomi); Chivalry of a Failed Knight (October 3 to December 19, 2015, 12 episodes, light novel by Riku Misora); Taimadou Gakuen 35 Shiken Shoutai (October 7 to December 23, 2015, 12 episodes, light novel by Toshi); Nijiiro Days (January 11 to March 28, 2016, 12 episodes, manga by Minato Mizuno); Tanaka-kun wa Itsumo Kedaruge (April 10 to June 26, 2016, 12 episodes, manga by Tatsuya Endō); and Masou Gakuen HxH (July 5 to September 20, 2016, 12 episodes, light novel by Kōshi Shigeno). Strike the Blood II, an OVA continuation, aired in 2016 but ties into the TV franchise. In 2017 and 2018, the studio focused on diverse adaptations like Busou Shoujo Machiavellism (April 7 to June 23, 2017, 12 episodes, by Yūya Kurokami); Shokudō (, July 4 to September 19, 2017, 12 episodes, by Inuzuka Junpei), which received a second season in 2021 (October 6 to December 22, 12 episodes); Imouto sae Ireba Ii. (, October 8 to December 24, 2017, 12 episodes, by Yomi Hirasaka); Sunohara-sou no Kanrinin-san (July 6 to September 21, 2018, 12 episodes, by Kei Iwashita); and Naka no Hito Genome [Jikkyouchuu] (, July 13 to September 28, 2018, 12 episodes, by Rei Tōkita). The late 2010s and early saw Silver Link's expansion into popular titles, including Ao no Flag (Ao-chan Can't Study!, April 6 to June 22, 2019, 12 episodes, by Ren Kawahara); (April 10 to June 26, 2019, 12 episodes, by Dojyomaru); After School Dice Club (October 4 to December 20, 2019, 12 episodes, by Mikoto Yamaguchi); (January 9 to March 26, 2020, 12 episodes, by Yuumikan), followed by a second season in January 2023 (12 episodes); * (My Next Life as a Villainess: All Routes Lead to Doom!, April 4 to June 20, 2020, 12 episodes, by Satoru Yamaguchi), with a second season (X) from July 2 to September 17, 2021 (12 episodes); Maou Gakuin no Futekigousha (, July 4 to September 26, 2020, 13 episodes, by Shu), continued with a second season from January 8 to June 22, 2023 (24 episodes across parts); and Kimi to Boku no Saigo no Senjou, Aruiwa Sekai ga Hajimaru Seisen (, October 7 to December 23, 2020, 12 episodes, by Kei Sazane). More recent productions include The Great Jahy Will Not Be Defeated! (July 31 to September 18, 2021, 12 episodes, manga by Wakamoko); Sekai Saikou no Ansatsusha, Isekai Kizoku ni Tensei Suru (The World's Finest Assassin Gets Reincarnated in Another World as an Aristocrat, October 6 to December 22, 2021, 12 episodes, light novel by Rui Tsunashiro); Meikyuu Black Company (The Dungeon of Black Company, July 9 to September 24, 2021, 12 episodes, manga by Yū Sato); Hokkaido Gals Are Super Adorable! (January 4 to March 21, 2024, 12 episodes, manga by Kamilly); and The New Gate (January 12 to March 29, 2024, 12 episodes, light novel by Shinogi Kazanami). As of November 2025, Silver Link was involved in several television series from 2025, including the second season of Our Last Crusade or the Rise of a New World, which aired from July 2024 to June 2025 (with production delays, co-produced with , light novel continuation); Busu ni Hanataba wo (aired July 4 to September 26, 2025, 13 episodes, adaptation); and the original series Princession Orchestra (starting April 6, 2025, for four cours, created by , set in a musical ; ongoing as of November 2025). These projects highlight the studio's continued emphasis on and original content.

Original video animations and online animations

Silver Link has produced several original video animations (OVAs) that serve as supplemental content to its television series, often bundled with volumes or releases to extend storylines or provide side narratives. These OVAs typically feature shorter episode lengths, ranging from 20 to 30 minutes, and focus on character development or filler arcs not covered in the main broadcasts. One prominent example is the series of OVAs for , a vampire action franchise. The first OVA installment, released in 2015, consisted of two episodes based on an original story by the light novel author, exploring additional conflicts involving the protagonist Kojou Akatsuki. Subsequent seasons followed: (2016–2017, eight episodes across four volumes), (2018–2019, 10 episodes across five volumes), and the final (2020, twelve episodes across six volumes), all co-produced with Connect and directed by Hideyo Yamamoto, tying directly into the main series' lore while concluding major plot threads. These OVAs were released periodically on Blu-ray, emphasizing high-stakes battles and supernatural elements central to the franchise. In the slice-of-life genre, Silver Link contributed OVAs for , capturing the rural charm of the original series. The initial OVA, released in 2013 and bundled with the manga's seventh volume, depicted summer activities with the young protagonists, lasting approximately 25 minutes. This was followed by in 2014, bundled with the tenth volume, which focused on a group trip to Okinawa (24 minutes); in 2015, bundled with the ninth volume, which focused on firefly viewing and seasonal activities, maintaining the show's relaxed pacing. The most recent, in 2022, bundled with the fifteenth volume, highlighted club activities at the branch school, serving as a bridge to the third season with its 24-minute runtime. Other notable OVAs include WataMote: No Matter How I Look at It, It's You Guys' Fault I'm Not Popular! (2013, one episode), a comedic extension of the social anxiety-themed series, released on Blu-ray. Earlier works feature Baka and Test: Summon the Beasts OVA (2010, two episodes), which adapted side stories from the light novels prior to the second TV season, involving school summoner battles. For original net animations (ONAs), Silver Link has ventured into shorter, web-distributed formats, often as promotional or bonus content. The A Sister's All You Need ONA Specials (2017, six episodes of about 2 minutes each) provided humorous vignettes expanding on the light novel adaptation's sibling dynamics, streamed online as extras. These ONAs exemplify Silver Link's adaptability to digital platforms, prioritizing quick, character-focused releases over extended narratives. As of November 2025, no new OVA or ONA announcements from the studio have been confirmed beyond prior television commitments.

Feature films

Silver Link has ventured into feature film production sparingly, focusing on theatrical extensions of its acclaimed television series to capitalize on established fanbases. These projects represent exceptions to the studio's primary emphasis on episodic , showcasing its ability to adapt slice-of-life and narratives for the big screen with enhanced visual and narrative depth. The studio's first , Non Non Biyori: Vacation, was released on August 25, 2018, in , with a runtime of 71 minutes. Directed by Shinya Kawatsura, who also helmed the original television series, the film follows the young students of Asahigaoka Branch School on a group trip to Okinawa, blending relaxed countryside charm with tropical adventures. Produced in collaboration with the series' core creative team, it earned strong audience approval, achieving a weighted mean rating of 7.982 on from 78 user reviews, praised for its gentle pacing and detailed animation of everyday joys. In 2023, Silver Link released My Next Life as a Villainess: All Routes Lead to Doom! The Movie, premiering on December 8 in with a runtime of approximately 90 minutes. Returning director Keisuke Inoue, known for the television adaptations, oversaw the production, which expands on the light novel series by Yamaguchi through a self-contained story involving protagonist Katarina Claes and her circle encountering a mysterious troupe. The film received positive for its humorous take on tropes and character dynamics, garnering a weighted mean rating of 6.982 from 16 user reviews on , though it ranked lower overall due to its niche appeal within the genre. As of November 2025, Silver Link has no announced upcoming feature films, maintaining its focus on television and projects while leveraging these theatrical successes to bolster series longevity.

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