Steve Howard
Steven John Howard (born 10 May 1976) is an English former professional footballer who played as a striker. Known as a target man for his aerial prowess and physicality, he made 703 appearances and scored 189 goals in a career spanning England's top four divisions. Howard began at Hartlepool United, where he made his professional debut, and later played for Northampton Town, Luton Town, Derby County, Leicester City, and others. He helped Luton Town win promotion from League Two in 2005, Derby County to the Premier League in 2007, and Leicester City the League One title in 2009. Eligible for Scotland through his grandfather, Howard earned two caps for the Scotland B team, scoring once. After retiring in November 2013 following a mutual termination with Hartlepool United, he has pursued business ventures in property investment and advises young footballers on financial planning.[1][2][3]Club career
Early career
Steven John Howard was born on 10 May 1976 in Durham, England, where he developed an early interest in football, emerging as a tall, physical striker suited to a target man role due to his 1.91 m height and strength.[4][5] His professional journey began in non-league football with Tow Law Town in the 1994–95 season, during which the club won the Northern League title; Howard made his debut and contributed goals while balancing the game with a day job as a roofer.[6][7] At age 19, Howard signed a free transfer with Football League club Hartlepool United in August 1995, debuting shortly thereafter in the Third Division.[8] Over four seasons from 1995 to 1999, he made 145 league appearances and scored 26 goals, including 7 in 39 games during his debut 1995–96 campaign and 8 in 32 the following year, establishing himself as a key forward known for his physical presence and hold-up play.[9][10] His first goal for the club came in September 1995, marking an important milestone in his adaptation to professional football.[8] Howard's aerial ability and work rate were instrumental in Hartlepool's mid-table stability in the third tier, helping solidify the team's attacking options during consistent seasons.[11] In February 1999, Howard transferred to Northampton Town for a club-record £120,000 fee, arriving as a proven lower-league performer.[5] Across two seasons from 1999 to 2001, he featured in 86 league appearances and netted 18 goals, with a standout 1999–2000 campaign yielding 10 goals in 41 games that propelled Northampton to third place and promotion from the Third Division via the playoffs.[9] In 2000–01, his 8 goals in 33 outings aided the team's efforts to avoid relegation from the Second Division, finishing 12th.[12] Howard's development during this period honed his reputation as a robust centre-forward excelling in aerial duels and linking play, setting the stage for a transfer to Luton Town in 2001 as a step up in competition.[11]Luton Town
Steve Howard joined Luton Town from Northampton Town on 22 March 2001 in a permanent transfer for an initial fee of £50,000, with an additional £25,000 payable if Luton avoided relegation that season—a clause that went unmet as the club finished 22nd in the Third Division.[13][14] His prolific form at Northampton had showcased his physicality and goal-scoring instinct, paving the way for the move to Kenilworth Road. Over the next five seasons, Howard established himself as a cornerstone of the team, making 212 league appearances and scoring 96 goals, while totaling 228 appearances and 103 goals across all competitions.[6][13] Howard's impact was immediate and transformative, particularly in the 2001–02 season, where he netted 24 league goals to claim the Third Division Golden Boot and propel Luton to runners-up spot and automatic promotion.[15][16] He top-scored for the club in each of his five campaigns, including a standout 2004–05 League One title-winning season with 18 league goals that earned him a place in the PFA Team of the Year for the division.[6][17] His contributions extended beyond raw numbers; notable performances included his first senior hat-trick in a 4–0 win over Hull City in April 2002 and another against Milton Keynes Dons in November 2004, underscoring his clinical finishing and aerial dominance.[18][19] These efforts helped secure back-to-back promotions, elevating Luton from the Third Division to the Championship. Renowned for his relentless work rate, towering presence at 6 ft 3 in, and ability to hold up play, Howard quickly became a fan favorite and is regarded as a club legend at Luton, where he ranks as the third-highest post-war goalscorer.[6][13] His tenure ended in July 2006 when he departed for Derby County in a £1 million transfer, following the expiration of his contract amid interest from multiple clubs.[2][13]Derby County
Howard signed for Derby County from Luton Town on 22 July 2006, agreeing a three-year contract for a club-record fee of £1 million, drawn by his prolific form of 21 goals in the previous Championship season.[20] Over the next 18 months, he made 63 league appearances for the Rams, scoring 17 goals in total.[21] In the 2006–07 Championship season, Howard emerged as a key figure, netting 16 league goals in 43 appearances to help Derby finish third and qualify for the play-offs.[21] His contributions included a brace in the play-off semi-final first leg, a 2–1 victory over Southampton at St. Mary's Stadium, which set up a 2–2 aggregate draw before progressing on away goals.[22] Derby secured promotion with a 1–0 win over West Bromwich Albion in the Wembley final, where Howard's hold-up play assisted the decisive goal by Stephen Pearson. This marked Derby's return to the Premier League after a five-year absence. The 2007–08 Premier League campaign proved challenging, with Derby earning just 11 points and suffering relegation. Howard started regularly but managed only one league goal in 20 appearances, struggling to adapt to the top flight's pace.[21] As a lifelong Newcastle United supporter, he cited facing his boyhood club—despite a 1–0 home win secured by Kenny Miller's strike—as a personal highlight amid the difficulties. Known for his robust, target-man style that thrived in physical duels with elite defenders like Ledley King and Rio Ferdinand, Howard's aerial presence and work rate had been lauded during the promotion push but proved less effective against Premier League opposition. In January 2008, midway through Derby's dismal top-flight stint, Howard transferred to Leicester City for £1.5 million after an initial loan spell at the club.[23]Leicester City
Steve Howard joined Leicester City on 3 January 2008, signing from Derby County for a fee of £1.5 million after an initial loan spell at the club.[23] During his four-and-a-half-year tenure, he made 147 league appearances and scored 28 goals, establishing himself as a key forward in the squad.[9] In the 2008–09 season, Howard played a pivotal role in Leicester's League One title-winning campaign under manager Nigel Pearson, appearing in 41 league matches and scoring 13 goals.[9] His contributions included a dramatic injury-time header in a 1–0 victory over Leeds United in April 2009, which helped secure the club's promotion to the Championship as champions.[24] Howard's physical presence and aerial prowess were instrumental in the promotion push, and he was named Leicester City Player of the Season for his efforts.[25] Following promotion, Howard maintained steady contributions in the Championship across the subsequent seasons, scoring 5 goals in 36 appearances during 2009–10 and 5 goals in 35 appearances in 2010–11.[9][26] Known for his leadership qualities and dominance in aerial duels as a traditional target man, he provided reliability up front despite occasional injury setbacks that limited his availability. His prior experience in Derby's promotion-winning side from the Championship in 2007 aided his quick adaptation to Leicester's promotion-chasing environment.[23] Howard departed Leicester on a free transfer in June 2012 upon the expiry of his contract, having become a dependable figure in multiple campaigns and contributing to the club's upward trajectory during a period of stability and success.[27]Return to Hartlepool United
In July 2012, at the age of 36, Steve Howard rejoined Hartlepool United on a free transfer following the expiry of his contract at Leicester City, where he had maintained consistent performances in the Championship.[28] This move marked an emotional return to the club where he began his professional career in 1994, with Howard describing it as an opportunity to repay a "debt" to Hartlepool for launching his career and completing a full circle in his professional journey.[29][30] As an experienced forward in League One, Howard was brought in to provide leadership and mentorship to younger players while contributing goals, but his output was limited by his age and ongoing fitness challenges.[31] Over the course of his stint, he made 45 appearances across all competitions, scoring just three goals.[32] The 2012–2013 season proved difficult for Hartlepool United, who battled relegation and ultimately finished 23rd in League One with a record of 9 wins, 14 draws, and 23 losses, earning 41 points and dropping to League Two.[33] Howard's form waned amid these struggles, and on 25 November 2013—after approximately 16 months with the club—the parties agreed to a mutual contract termination, citing his inability to secure a regular first-team place, persistent fitness issues, and the need for the club to cut costs to meet the Football League salary cap.[32][31]Sheffield Wednesday loan
In late March 2013, Steve Howard joined Sheffield Wednesday on loan from Hartlepool United until the end of the 2012–13 Championship season.[34] The 36-year-old forward aimed to revitalize his form in the second tier after a challenging campaign at Hartlepool, where limited resources had taken a physical toll and restricted his goal-scoring opportunities.[35] Howard made his debut for the Owls as a substitute in a 1–1 draw against Bristol City on 1 April 2013.[36] Over the course of the loan, he featured in eight league appearances, often rotating with other forwards amid stiff competition for places in the attacking lineup.[37] His sole goal came on the final day of the season, 4 May 2013, when he opened the scoring in a 2–0 victory over Middlesbrough, helping secure Sheffield Wednesday's Championship survival.[38] Despite the positive contribution, the loan was not extended, and Howard returned to Hartlepool in June 2013.[37] At age 36, this stint represented a final push to extend his playing career at a higher level, though the physical demands underscored the challenges of continuing as an aging target man.[35]International career
Eligibility for Scotland
Steve Howard was born in Durham, England, on 10 May 1976, making him eligible to represent England at international level by birth. However, he also qualified for Scotland through his late grandmother, who was born in Bo'ness.[4][39] Under FIFA's eligibility regulations in effect during the mid-2000s, players could represent a national team if a grandparent was born in that country, allowing dual nationality options for those like Howard without prior senior caps for another association. Howard had no senior appearances for England, despite his career being primarily in English football, which opened the pathway for Scottish representation.[40] Interest in Howard's services emerged in 2006-2007, influenced by his family heritage and the absence of England call-ups, as Scotland manager Alex McLeish sought to bolster the squad with eligible players based in England. His prolific form at Derby County, where he contributed significantly to their promotion to the Premier League, further drew the attention of Scottish selectors during this period.[41]Scotland B team appearances
Steve Howard earned a single cap for the Scotland B team while playing for Derby County in the English Championship.[42] His debut came on 20 November 2007 in a 1–1 draw against the Republic of Ireland B team at Excelsior Stadium in Airdrie.[43] Howard started the match as a striker and scored the equalizing goal in the 83rd minute with a header from a Chris Armstrong cross, securing a point for Scotland after they had trailed to an earlier strike by Anthony Stokes.[44] The appearance was enabled by Howard's eligibility through his Scottish grandmother, despite being born in England.[39] Despite the goal showcasing his aerial presence, Howard received no further call-ups to the B team or the senior Scotland squad, largely due to his age—31 at the time—and strong competition for forward positions from established players. His total international record thus stands at one cap and one goal.Post-playing career
Retirement from professional football
Following a loan spell at Sheffield Wednesday earlier in 2013, which marked his final competitive appearances, Steve Howard's contract with Hartlepool United was mutually terminated on 25 November 2013, when he was 37 years old.[32] The agreement included a financial settlement, as his deal was set to expire at the end of the 2013-14 season, and came amid his struggle to regain a regular first-team place at the club.[32] Howard described the parting as amicable, expressing hope to return as a supporter to watch future matches.[32] In announcing his retirement from professional football, Howard cited the cumulative physical demands of a 22-year career as a key factor, reflecting on how the rigors of the game had taken a toll after years of playing as a target man.[45] He also emphasized family priorities, noting his desire to focus more on personal life, including time with his 16-year-old son Evan, a Leicester City fan training with the club's academy.[45] Howard expressed deep satisfaction with his achievements, having made 788 appearances and scored 228 goals across his career, securing five promotions and two league titles.[45] In post-retirement reflections, Howard voiced gratitude to key clubs that shaped his journey, particularly Luton Town for launching his professional career and Leicester City for 169 appearances and 32 goals during a period of club growth.[45] He also acknowledged Derby County and Hartlepool United, where he scored 32 goals in 164 games across two spells.[32][45] Initially, Howard had no interest in pursuing coaching or remaining involved in football professionally, preferring instead to step away fully.[45] The transition period from late 2013 into early 2014 allowed Howard to prioritize personal recovery and family matters, providing a deliberate pause before shifting focus to non-football endeavors.[45]Business ventures in property investment
Following his retirement from professional football in late 2013, Steve Howard transitioned into entrepreneurship, leveraging his experience to enter the property sector. In April 2014, Howard co-founded Platinum Capital Investments Ltd, a management consultancy firm specializing in property investments, with a focus on serving current and former footballers and athletes seeking to diversify their earnings.[46][45][3] As a director since the company's incorporation, Howard oversaw services that included advice on buy-to-let opportunities, commercial property acquisitions, and broader wealth management strategies tailored to the financial needs of sports professionals.[47][3][20] Howard personally invested in multiple rental properties, establishing himself as a landlord to build long-term financial security beyond his football career earnings.[3] The firm aimed to guide clients toward prudent property deals, emphasizing measured investments to avoid exploitation by unscrupulous advisors.[45] In 2018, Platinum Capital Investments faced controversy when an investor accused the firm of failing to deliver promised returns on property deals, claiming unfulfilled commitments regarding property sourcing and yields.[48] Howard responded publicly, asserting that all actions taken by the company adhered strictly to the terms of client agreements.[48] No formal legal proceedings or resolutions were reported from the dispute.[48] The company entered creditors' voluntary liquidation in February 2023, marking the end of its operations.[49][50] As of 2025, Howard continues as an investor in small businesses.[51]Personal life
Upbringing and family
Steve Howard was born on 10 May 1976 and raised in Durham, England, in a working-class family in the North East of the country. Before entering professional football, he worked as a roofer and labourer for his father, balancing these jobs with early playing opportunities in non-league football. Immersed in the region's vibrant football culture, Howard grew up as a devoted fan of Newcastle United, which fueled his passion for the sport from a young age. Without the benefit of a formal academy pathway, Howard developed his robust, physical playing style through grassroots experiences, beginning his senior career at Tow Law Town at age 19. His family background provided a heritage connection to Scotland that later enabled his international eligibility. Limited public details are available about his immediate family, respecting their privacy amid his public career.Interests and fan support
Howard has been a lifelong supporter of Newcastle United, having grown up in Chester-le-Street, County Durham, where his family were avid fans of the club. As a child, he held a season ticket at St James' Park and regularly attended matches, often standing in the Gallowgate End alongside his father, idolizing players such as Peter Beardsley, Les Ferdinand, and Alan Shearer.[52][53] This deep-rooted fandom culminated in fulfilling a personal dream during his professional career when he played at St James' Park for Derby County in a Premier League match against Newcastle United on 23 December 2007, which ended in a 2–2 draw. Howard, who still has family in the nearby Kenton area, described the occasion as a highlight, marking the realization of years spent as a spectator at the venue.[54][55][53] Following his retirement from professional football in 2013, Howard has remained an engaged spectator of the sport, occasionally sharing insights through media appearances. In a 2019 interview, he commented on the challenges of high player wages for young athletes, advocating for salary caps under age 25 and better financial education to prevent exploitation.[45] He continues to prioritize time with his family and maintains close connections to the North East England community where he was raised.[48]Career statistics and honours
Professional career statistics
Steve Howard's professional career spanned from 1994 to 2014, during which he made 703 appearances in league competitions, scoring 189 goals. Including cup competitions, his overall tally reached 781 appearances and 209 goals.[56][1] The following table summarizes his league appearances and goals by club:| Club | Years | Appearances | Goals |
|---|---|---|---|
| Hartlepool United | 1995–1999 | 145 | 26 |
| Northampton Town | 1999–2001 | 86 | 18 |
| Luton Town | 2001–2006 | 212 | 96 |
| Derby County | 2006–2008 | 63 | 17 |
| Leicester City | 2008–2012 | 146 | 28 |
| Hartlepool United | 2012–2013 | 42 | 3 |
| Sheffield Wednesday | 2013 | 8 | 1 |
| Total | 703 | 189 |