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Informa TechTarget

TechTarget is an multinational company specializing in (B2B) digital services for the technology sector, publicly traded on (TTGT), formed in December 2024 through the combination of Tech's digital businesses with TechTarget Inc. Headquartered in , , with offices across 19 global locations, the company employed approximately 2,000 colleagues as of December 2024 and serves as a leading growth accelerator by informing, educating, influencing, and connecting enterprise technology buyers and sellers worldwide. It operates over 220 specialist media brands and websites, supported by more than 750 analysts, editors, and experts, to deliver trusted content that guides buyers through their purchasing journeys from (R&D) to (ROI). The company's core offerings include expert , custom , audience development, intent-to-purchase insights, and lead-generation services, all powered by a first-party, permission-based of around 50 million professionals. These data-driven marketing and sales solutions enable B2B vendors, from established brands to startups, to accelerate market entry, influence buyer decisions, and drive revenue growth in a competitive digital landscape. As part of the larger group, Informa TechTarget emphasizes ethical practices and high-quality, unbiased resources to foster long-term client success in the evolving tech industry.

Overview

Company Profile

Informa TechTarget is a publicly traded company listed on the under the TTGT and is included in the . The company was formed in December 2024 through the merger of TechTarget, Inc., originally founded in 1999, with PLC's digital technology businesses. Headquartered at 275 Grove Street in , Informa TechTarget maintains global operations with additional offices in locations such as , , and . As a leading B2B growth accelerator in the sector, TechTarget provides and data services to technology vendors, helping to inform and influence buyers and sellers worldwide. Post-merger, the employs over 2,000 people and reported full-year 2024 revenues of $285 million, with 2025 guidance projecting broadly flat revenues of approximately $490 million on a combined company basis, as reaffirmed in November 2025 following Q3 results, while serving more than 7,500 customers in the B2B tech market.

Strategic Focus

Informa TechTarget aspires to lead in B2B data and within the industry, positioning itself as a premier growth accelerator that enables vendors to connect with customers more rapidly and efficiently. This strategic emphasis focuses on streamlining go-to-market processes, from to revenue generation, by leveraging integrated digital platforms to address challenges throughout the . The company's digital services integrate high-quality content, advanced data intelligence, and targeted marketing tools to support client objectives in building awareness, engagement, and pipelines. These offerings draw on insights from over 750 editors and analysts, alongside a network of more than 220 specialist media brands, to deliver permissioned buyer intent data and solutions. TechTarget primarily serves leading B2B brands and startups in key technology sectors, including , cybersecurity, and , reaching a global audience of approximately 50 million B2B technology and line-of-business professionals. Following the merger of TechTarget with Informa Tech's digital businesses in December 2024, the company announced a unified vision that merges Informa Tech's authoritative capabilities with TechTarget's extensive media reach to expand scale and enhance service depth. This integration establishes Informa TechTarget as a trusted global partner, distinguished by its end-to-end go-to-market expertise and commitment to accelerating client growth through scalable, data-driven platforms. The merger serves as a key enabler for this broadened ambition, targeting revenue doubling to $1 billion over the next five years via organic expansion and selective acquisitions.

History

Origins and Early Development of TechTarget

TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a from United Communications Group (UCG), a business information publisher that owned the Oil Price Information Service. The emerged from UCG's broader media operations, allowing TechTarget to focus exclusively on the burgeoning information technology sector amid the dot-com boom. From its inception, TechTarget concentrated on IT media and events, delivering publications and online content tailored to tech professionals seeking decision-support resources. The company's early headquarters were located in , where it developed its initial products as targeted IT content platforms, including a network of specialized websites offering in-depth articles, how-to guides, and forums for enterprise technology buyers and sellers. These platforms emphasized practical, sector-specific information to address the needs of IT decision-makers in areas like networking, , and . A key early milestone came in 2000 with the launch of SearchNetworking.com, which pioneered intent-based marketing by tracking user engagement on networking-related content to generate qualified leads for vendors. This site exemplified TechTarget's innovative approach to connecting buyers and sellers through data-driven insights derived from professional online behavior. By the mid-2000s, TechTarget had expanded its website portfolio and event offerings, positioning itself for growth as a ; this preparation culminated in its in 2007, though the foundational strategies were established in its early years.

Pre-Merger Growth and Acquisitions

TechTarget went public on May 17, 2007, listing on the Global Market under the TTGT, with shares priced at $13 each in an that raised approximately $83.5 million in gross proceeds, primarily to support expansion of its properties and content syndication capabilities. The IPO provided capital for investing in online platforms and tools, enabling the company to scale its B2B technology media network amid growing demand for digital advertising and research content. Following the IPO, TechTarget pursued strategic acquisitions to bolster its portfolio in specialized IT content and lead generation. In 2003, prior to going public, it acquired Information Security Magazine from TruSecure Corporation, enhancing its coverage of cybersecurity topics and establishing a foothold in niche B2B publishing. The 2007 acquisition of KnowledgeStorm for $58 million in cash and stock significantly expanded its capabilities, integrating a for IT whitepapers and that reached over 10 million annual users and added key revenue streams from syndication. The company continued its acquisition strategy into the 2020s to strengthen digital offerings. In December 2020, TechTarget acquired BrightTALK for $150 million in cash, subject to adjustments, incorporating a leading platform for webinars and virtual events that served enterprise IT buyers and generated over $50 million in annual revenue, half from long-term contracts. In January 2021, it purchased the for an undisclosed amount, adding in-depth research, validation services, and analyst insights for enterprise technology decision-makers, which complemented TechTarget's content ecosystem. Under evolving leadership, TechTarget transitioned to a more digital-first model. In May 2016, Michael Cotoia was appointed CEO, succeeding Greg Strakosch, who became executive chairman while retaining his role as board chair to guide strategic direction. This period saw the development of intent data tools, such as Priority Engine, which analyzed buyer behavior across TechTarget's network of over 100 specialized websites to deliver actionable insights for B2B marketers. Content syndication evolved into a core service, distributing premium assets like whitepapers to targeted IT audiences, driving lead qualification through verified engagement metrics. By 2023, TechTarget had expanded globally, with operations reaching international markets outside the U.S. to capture a larger share of the B2B sector, where it focused on purchase intent-driven solutions for clients. This growth emphasized scalable digital tools, positioning the company as a key player in helping vendors identify and influence decision-makers across 10,000+ IT topics.

Merger with Informa Tech and Formation

On January 10, 2024, announced a definitive agreement to combine TechTarget, Inc. with the digital businesses of its Informa Tech division, aiming to form a new entity focused on B2B digital services. The merger involved integrating TechTarget's established B2B media and intent data platforms with Informa Tech's specialized digital arms, including Omdia for , Canalys for analyst services, and WardsAuto for content. This strategic move was positioned to create a scaled platform serving technology and related sectors. The transaction was structured as a merger where would acquire a 57% ownership stake in the combined company, while TechTarget's existing shareholders would retain 43%. The deal received shareholder approval on November 26, 2024, and was completed on December 2, 2024, resulting in the formation of Informa TechTarget as a publicly listed specialist B2B digital services business on the under the ticker TTGT. The strategic rationale centered on leveraging complementary strengths to enhance and in B2B and access solutions, by merging TechTarget's media assets and buyer intent with Informa Tech's and intelligence capabilities. Upon completion, Gary Nugent, previously CEO of Informa Tech, assumed the role of CEO for TechTarget to lead the integrated operations.

Operations

Products and Services

Informa TechTarget provides a suite of data-driven products and services designed to support B2B vendors in , , and . These offerings integrate intent data, , and to accelerate acquisition and . The company's platforms center on Priority Engine, a SaaS-based solution for (ABM) and lead nurturing. Priority Engine delivers real-time purchase intent insights by ranking active accounts and prospects based on their engagement with topics, enabling teams to prioritize high-value opportunities and nurture leads through personalized outreach. In 2024, TechTarget enhanced Priority Engine with a "Demand" module that shifts focus from individual marketing qualified leads (MQLs) to qualified buying groups, facilitating faster conversion of multi-stakeholder accounts. In September 2025, TechTarget further evolved Priority Engine, growing intent data coverage by 41%, adding over 75 new digital communities and 2,000+ topics for enhanced buyer access. Intent data tools, such as IT Deal Alert, complement these platforms by providing real-time insights into IT buyer behavior and project activity. Integrated within Priority Engine, IT Deal Alert leverages proprietary data to alert sales and marketing teams about specific IT initiatives, such as technology evaluations or purchases, allowing vendors to engage prospects at critical decision points. This service, originally launched in 2015, draws from TechTarget's extensive editorial network to filter noise from broader signals, offering actionable intelligence on buyer intent. Content and media services form a core pillar, delivered through TechTarget's network of over 220 specialized online properties covering 10,000+ technology topics. These include syndicated articles for thought leadership distribution, custom such as whitepapers and ebooks, and multimedia like . Additionally, Informa TechTarget hosts webinars, virtual events, and in-person summits via the BrightTALK platform, enabling vendors to sponsor sessions that educate audiences and generate leads; for example, events like the annual Reach summit attract thousands of professionals for insights on and sales strategies. Research and analytics are powered by integrated units Omdia and Canalys, offering in-depth market reports and forecasts. Omdia provides comprehensive analysis on sectors like displays, smartphones, and cybersecurity, including quarterly data and trend predictions. Canalys, now part of Omdia, focuses on IT services forecasts, such as the forecast for the global market to reach $595 billion in 2025, representing 13% growth, helping clients benchmark strategies against industry benchmarks. Custom services encompass B2B acceleration programs that combine data, , and for tailored solutions. These programs support end-to-end go-to-market efforts, from R&D insights to ROI measurement, by bundling intent signals with sponsored campaigns and participation to drive measurable and . As of Q3 2025, the company reported strong operating momentum, reaffirming full-year guidance amid enhanced synergies. The 2024 merger of TechTarget with Tech's digital businesses has enabled deeper integration of these elements into unified offerings.

Key Brands and Market Reach

Informa TechTarget's core brands encompass a range of specialized offerings in , , and tailored to the sector. TechTarget serves as the brand, providing content and data solutions that help vendors identify and engage prospective buyers through targeted properties and tools. Omdia functions as the primary and advisory brand, delivering in-depth market analysis, forecasts, and strategic insights across sectors like , , and . Canalys, integrated into Omdia post-merger, specializes in , offering on partner ecosystems, market share, and growth trends for vendors navigating distribution networks. Wards Intelligence, also consolidated under Omdia, focuses on automotive insights, providing on , software-defined vehicles, and dynamics within the evolving auto-tech landscape. The company's market reach extends to over 7,500 organizations worldwide, primarily in IT, cybersecurity, , and enterprise technology domains, enabling B2B acceleration through data-driven marketing and intelligence services. Its customer base includes major technology vendors such as and , which leverage these brands for partner enablement and market expansion, alongside startups seeking to scale their go-to-market strategies. Geographically, TechTarget maintains a strong presence in , , and , supported by 19 global offices that facilitate localized content and services in multiple languages to address regional market nuances. Following the merger of TechTarget with Informa Tech's digital businesses, synergies have enhanced data coverage across more than 180 countries, combining the strengths of these brands to provide comprehensive global intelligence and audience access exceeding 56 million permissioned users.

Leadership and Governance

Executive Team

Gary Nugent serves as the of TechTarget, a role he assumed in December 2024 following the merger of TechTarget with Informa Tech's digital businesses. Prior to this, Nugent was CEO of Informa Tech from January 2019, bringing over 25 years of experience in the (ICT) sector to drive the company's strategic growth as a B2B . Under his leadership, Informa TechTarget has focused on integrating assets to enhance data-driven and revenue momentum in the technology sector. Staci M. Gullotta joined as on October 27, 2025, tasked with leading efforts to align sales and . With more than 18 years in , Gullotta has a proven track record in B2B enterprise technology, including accelerating growth at companies like through innovative campaigns and sales alignment. Her appointment underscores the company's emphasis on enhancing corporate marketing to support post-merger expansion. Daniel Noreck has been since December 2016, continuing in this capacity post-merger to oversee financial planning, , and treasury operations. Noreck's contributions have been pivotal in navigating the , including reporting on revenue stabilization and Adjusted EBITDA growth amid the 2025 foundation year focused on operational synergies. Sean Tierney acts as , a position he has held since January 2016, with responsibilities extending to senior vice president of development and technology. Tierney's expertise in technology infrastructure has supported the digital evolution of TechTarget's platforms, enabling seamless integrations and product innovations that bolster intent-based services. The executive team represents a strategic blend of TechTarget veterans, such as Noreck and Tierney, who provide continuity in U.S.-centric operations, and Tech specialists like Nugent, ensuring global scale in B2B intelligence. This composition has facilitated by leveraging complementary strengths in , , and market reach. Recent 2025 hires, including Gullotta, reflect targeted efforts to strengthen and go-to-market functions during the company's foundational integration phase.

Ownership Structure

Informa TechTarget evolved from TechTarget, Inc., which operated as a fully independent following its on in 2007 until the completion of its merger with PLC's Tech digital businesses in December 2024. Following the merger, acquired a 57% ownership stake in the combined entity by contributing its Informa Tech digital businesses and $350 million in cash, while TechTarget's pre-merger shareholders received $11.70 per share in cash and retained 43% equity ownership. The remaining shares continue to trade publicly on under the TTGT. As a majority-controlled , Informa TechTarget functions as a dedicated division within , with operational autonomy focused on its B2B technology data and market access services. Its governance model features a nine-member comprising representatives from both pre-merger entities, chaired by Mary McDowell and including Informa Group CEO Stephen A. as well as TechTarget co-founder Don Hawk; Greg Strakosch, TechTarget's founder and former executive chairman, played a pivotal role in the merger transition. Financial oversight is integrated into Informa PLC's consolidated reporting, though Informa TechTarget issues separate financial results for the combined entity, as seen in its 2024 full-year and 2025 quarterly disclosures, reflecting 12 months of contributions from both legacy businesses.

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