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Touhou Project

The Touhou Project is a long-running Japanese dōjin series of bullet hell shoot 'em up video games, primarily developed single-handedly by Jun'ya "ZUN" Ōta as the sole member of Team Shanghai Alice. The series centers on a fictional fantasy world called Gensokyo, where human protagonists like the shrine maiden Reimu Hakurei and the witch Marisa Kirisame resolve supernatural incidents by battling youkai and other mythical beings through intricate patterns of projectiles known as "danmaku." Originating in 1997 with the debut title Highly Responsive to Prayers for the NEC PC-98 platform, the franchise has evolved from early experimental works to a Windows-based mainline series, with ZUN handling all aspects of programming, graphics, writing, and composing the distinctive soundtrack for each entry. By 2025, it encompasses 20 mainline games, the latest being Touhou Kinjōkyō: Fossilized Wonders, alongside numerous spin-offs in genres like fighting, puzzle, and role-playing, as well as official manga, novels, and music releases distributed through dōjin events such as Comiket and digital platforms. ZUN's development philosophy emphasizes creative freedom and a continuous narrative akin to an ongoing manga, prioritizing innovative gameplay and world-building over polished production values, which has sustained the series' niche appeal for three decades. A hallmark of the Touhou Project is its expansive fan ecosystem, encouraged by ZUN's lenient yet structured guidelines that permit non-commercial dōjin derivatives—including fan games, music arrangements, art, and animations—provided they do not misuse official assets or imply endorsement. This has fostered a vibrant global community, with Touhou-inspired works proliferating at conventions and online, while official content remains rooted in ZUN's vision of accessible, accomplishment-driven experiences that blend intense action with folklore-inspired storytelling. The series' music, often arranged in live performances and albums, further amplifies its cultural impact, drawing players into Gensokyo's lore through melodic themes that underscore boss encounters and atmospheric exploration.

Games

PC-98 games

The PC-98 games represent the foundational era of the Touhou Project, consisting of five titles developed exclusively for the NEC PC-9801 series of computers by ZUN under the banner of ZUN Soft (later rebranded as Team Shanghai Alice). These games were released as doujin (independent) software at events like Comiket, reflecting ZUN's solo development efforts during his time as a college student and early career. The series began as an experimental venture, blending Japanese folklore with action gameplay, and established the core theme of protagonists resolving supernatural "incidents" in a fantastical, Japan-inspired world populated by yokai and mystical beings. The first game, Touhou Reiiden ~ The Highly Responsive to Prayers (full release August 15, 1997), marked ZUN's debut in game development and introduced the shrine maiden Reimu Hakurei as the protagonist. Unlike later entries, it featured hybrid puzzle-shooter mechanics reminiscent of Breakout, where players controlled a paddle to deflect a ball-like orb against enemies and bosses in non-scrolling stages. The story involves Reimu investigating strange occurrences at the Hakurei Shrine, battling yokai in a haunted setting, with multiple stages and routes culminating in boss fights against figures like Sara (a mysterious crow tengu), Elis (an innocent devil), and Sariel (angel of death). The second title, Touhou Fuumaroku ~ The Story of Eastern Wonderland (released August 15, 1997), shifted toward traditional shooting elements, introducing vertical scrolling and the witch Marisa Kirisame as a playable character alongside Reimu. Players select one character for a single-player campaign across six stages, dodging enemy bullets while firing shots, with mechanics including focused and unfocused firing modes and power-up collection. The narrative follows the duo resolving a fairy-induced incident threatening Gensokyo, featuring bosses such as Rika, Meira, and Mima, emphasizing themes of yokai mischief in a sealed fantasy land. Touhou Yumejikuu ~ The Phantasmagoria of Dim.Dream (released December 29, 1997), the third installment, pioneered bullet hell patterns with dense, intricate bullet spreads that foreshadowed the series' signature danmaku intensity. This competitive shooter employed a split-screen format for versus-style duels, allowing two players (or one against AI) to battle simultaneously in a tournament-style story mode with branching paths based on match outcomes. Reimu and Marisa return, joined by newcomers like Mima and Yuuka Kazami, as they compete in a dream-world contest to claim a mysterious "Dream Crystal," incorporating early spell-like attack declarations that prefigure the formalized spell card system. Stages include aerial and ground-based arenas with bosses delivering patterned barrages, blending competition and narrative resolution of interdimensional rifts. The fourth game, Touhou Gensoukyou ~ Lotus Land Story (released August 14, 1998), refined the vertical shooter formula with enhanced bullet hell density and introduced active border mechanics for temporary invincibility. Players control Reimu or Marisa (with variations like dream forms) through six stages, collecting items to build power and bombs for screen-clearing attacks, while navigating increasingly complex danmaku patterns. The plot centers on an incident drawing Reimu into a dream world filled with endless cherry blossoms, leading to encounters with bosses such as Orange, Kurumi, Elly, and Yuuka Kazami, reinforcing themes of dream realms and youkai power. Concluding the PC-98 era, Touhou Kaikidan ~ Mystic Square (released December 30, 1998), expanded on prior mechanics with faster pacing, larger hitboxes, and more elaborate stage structures across six levels. Reimu and Marisa team up with Mima and Cirno as playable options, each with unique shot types and bomb abilities, facing off against demons invading from Makai in a story of portal disruptions. Boss fights feature multi-phase patterns, including precursors to spell cards through named attack declarations, with thematic elements drawing on demonic yokai lore and fantasy incursions into Gensokyo. The PC-98 hardware's limitations significantly shaped these games, including 16-color EGA graphics that resulted in simplistic sprites and backgrounds, MIDI-based soundtracks limited to basic chiptune synthesis, and slower processing that influenced deliberate gameplay pacing and fewer on-screen bullets compared to later titles. Sales were niche and low, ranging from 30 to 300 copies per title at doujin events, reflecting the platform's declining popularity by the late 1990s. Support for PC-98 versions ended on September 19, 2002, paving the way for a transition to the Windows platform for greater accessibility and refined mechanics.

Windows games

The Windows era of the Touhou Project began with Embodiment of Scarlet Devil (Touhou 6), released on August 11, 2002, marking the transition from PC-98 hardware to modern Windows platforms and enabling higher-resolution graphics and more intricate MIDI-based music compositions by ZUN. This title introduced the spell card rules, a formalized system where bosses declare named danmaku patterns with time limits, balancing intensity and fairness in bullet hell encounters while emphasizing aesthetic bullet patterns over pure destruction. The game features six stages with escalating danmaku density, playable characters Reimu Hakurei and Marisa Kirisame, and an extra stage, establishing the series' core vertical-scrolling shooter format that became a staple. Subsequent mainline entries built on this foundation, evolving mechanics and themes. Perfect Cherry Blossom (Touhou 7, 2003) expanded scoring with boundary mechanics, while Imperishable Night (Touhou 8, released August 15, 2004) innovated with a partner system, allowing players to switch between a human and youkai teammate for complementary shot types and time-manipulation scoring during a nighttime incident. Phantasmagoria of Flower View (Touhou 9, 2005) shifted to a versus-style shooter, but the series returned to solo danmaku with Mountain of Faith (Touhou 10, August 17, 2007), incorporating seasonal autumn themes through leaf-based enemies and faith-gathering mechanics via item collection to power up shots. Later titles like Subterranean Animism (Touhou 11, 2008) and Undefined Fantastic Object (Touhou 12, 2009) refined stage variety and boss designs, with the former reusing the partner system and the latter adding UFO collection for scoring bonuses. The series continued its progression through the 2010s, with Ten Desires (Touhou 13, 2011) emphasizing trance mechanics for temporary power boosts and Double Dealing Character (Touhou 14, August 12, 2013) introducing weapon-changing via absorbed projectiles, resolving an incident tied to tool-using youkai. Legacy of Lunatic Kingdom (Touhou 15, August 14, 2015) featured lunar invasion themes with evasion-focused scoring and pointdevice mode for practice. Hidden Star in Four Seasons (Touhou 16, August 12, 2017) introduced season-changing mechanics through collected orbs, set during a bizarre winter extending into spring. Wily Beast and Weakest Creature (Touhou 17, August 12, 2019), centered on beast youkai spirits invading Gensokyo, with animal companion shot types for Reimu, Marisa, and Sanae; Unconnected Marketeers (Touhou 18, May 4, 2021), incorporating ability card collection from mid-bosses to purchase power-ups like homing shots or speed adjustments between stages; and Unfinished Dream of All Living Ghost (Touhou 19, October 27, 2023), a unique board game-style shooter where players bid on and control vengeful ghosts to resolve an incident. The latest mainline entry, Touhou Kinjōkyō ~ Fossilized Wonders (Touhou 20), was announced on April 12, 2025, with a trial demo released at Reitaisai 22 on May 5, 2025, and the full version launching on August 17, 2025, at Comiket 106. This bullet hell game revolves around an incident involving eight collectible "incident stones" powered by past Gensokyo events, which players use to summon themed enemies and alter shot types, featuring Reimu and Marisa as protagonists in a format blending collection and traditional danmaku resolution.
TitleNumberRelease DateKey Innovation
Embodiment of Scarlet Devil6August 11, 2002Spell card rules
Perfect Cherry Blossom7August 17, 2003Boundary scoring
Imperishable Night8August 15, 2004Partner system
Phantasmagoria of Flower View9August 14, 2005Versus shooter
Mountain of Faith10August 17, 2007Faith collection
Subterranean Animism11August 16, 2008Partner system return
Undefined Fantastic Object12August 15, 2009UFO items
Ten Desires13August 14, 2011Trance mechanics
Double Dealing Character14August 12, 2013Changeable weapons
Legacy of Lunatic Kingdom15August 14, 2015Lunar themes
Hidden Star in Four Seasons16August 12, 2017Season changing
Wily Beast and Weakest Creature17August 12, 2019Beast companions
Unconnected Marketeers18May 4, 2021Ability cards
Unfinished Dream of All Living Ghost19October 27, 2023Ghost auctions
Touhou Kinjōkyō ~ Fossilized Wonders20August 17, 2025Incident stones
Official spin-offs expanded beyond pure danmaku, often in collaboration with developers like Twilight Frontier. Shoot the Bullet (Touhou 9.5, December 30, 2005), a photography-based shooter, tasks Aya Shameimaru with capturing danmaku patterns in photos using a camera flash mechanic to clear bullets, across 64 scenes from prior games' bosses. Scarlet Weather Rhapsody (Touhou 10.5, May 25, 2008), developed by Twilight Frontier, is a 2D aerial fighting game with weather-changing mechanics that alter match conditions (e.g., rain boosting spells) and card-based specials drawn from a shared pool. Hopeless Masquerade (Touhou 13.5, May 26, 2013), also by Twilight Frontier, refines this into 3D-style battles with a card system for skills, items, and spell cards that level up via combo meters, set against a rumor-spreading incident in the sky. Other spin-offs include 100th Black Market (Touhou 18.5, August 14, 2022), a roguelike danmaku variant with randomized stages, card acquisition from waves, and Marisa as the sole playable character exploring a black market incident. These titles, released alongside mainline games at events like Comiket, diversified the Windows portfolio while maintaining ZUN's compositional oversight.

Gameplay

Core mechanics

The Touhou Project series is defined by its danmaku shooting mechanics, a subgenre of shoot 'em ups characterized by intricate, high-density bullet patterns that players must dodge while firing back at enemies. Players control a protagonist who moves freely across the screen in real-time, using arrow keys or a joystick for 8-directional movement, with the Z key typically for shooting and X for activating bombs. The gameplay emphasizes survival through precise positioning, as collisions with enemy bullets result in loss of life or power. Protagonists such as Reimu Hakurei and Marisa Kirisame feature selectable shot types that balance offense and utility, often toggled between focused and unfocused modes by holding the Shift key. Reimu's default shots fire homing amulets that track enemies for easier stage clearing, while her focused mode produces a tighter stream of needles for boss damage; Marisa's unfocused spread includes mini-hakkero lasers in a wide arc for crowd control, narrowing to a powerful beam when focused. Grazing, where the player maneuvers close to bullets without direct collision, grants bonus points and is tied to the character's hitbox size, encouraging risky play for higher scores. Power-up items appear upon enemy destruction, increasing shot power, while collectible bombs and extra lives provide defensive options during intense sequences. Danmaku patterns form the core challenge, consisting of dense, mathematically generated waves of bullets that fill the screen in symmetrical or chaotic formations, demanding micron-level precision in player movement. These include straight-firing aimed shots that track the player, continuous lasers that sweep across the field, and homing bullets that curve toward the protagonist, often layered in escalating complexity during boss encounters. In the PC-98 era games (Touhou 1–5), play occurs within a bordered playfield limited to the lower screen area for compatibility with the hardware, whereas Windows-era titles (Touhou 6 onward) utilize a full-screen environment, allowing greater vertical freedom and more expansive patterns. The spell card system, introduced in Embodiment of Scarlet Devil (2002), structures boss fights into themed phases where enemies declare named attacks with elaborate danmaku displays, such as "Scarlet Sign 'Scarlet Shoot'". These cards impose self-regulated rules to ensure fair duels, capping spell duration and bullet density for balanced difficulty while prioritizing visual spectacle and thematic flair over raw lethality; players counter with their own spell card bombs, clearing the screen in a burst of energy. ZUN designed this to infuse bullet patterns with narrative identity, drawing inspiration from special moves in fighting games to make encounters memorable. Visually, the series employs 2D sprite-based graphics with ZUN's distinctive pixel art style, featuring vibrant, saturated colors for bullets and backgrounds to heighten contrast and readability amid chaos. Character sprites are simple yet expressive, with slow-motion effects activating during bomb usage to aid dodging, and boss appearances often accompanied by dramatic screen fades or color shifts. This aesthetic evolved from the blocky, limited palettes of PC-98 hardware to smoother, more detailed Windows renders, maintaining ZUN's hand-drawn charm throughout. Audio elements integrate tightly with mechanics, as ZUN's original compositions—often in rock or jazz fusion—feature tempos that align with bullet speeds to create rhythmic flow, where faster tracks accompany accelerating patterns for heightened tension. Sound effects, such as sharp chimes for player shots and metallic pings for grazes, provide auditory feedback, reinforcing spatial awareness in the bullet hell environment.

Modes and features

The Touhou Project's mainline games offer four standard difficulty levels: Easy, Normal, Hard, and Lunatic. These levels progressively escalate the challenge by increasing bullet density, speed, and pattern complexity, with Lunatic representing the highest baseline difficulty for a single playthrough. Most titles also include an Extra stage as post-game content, featuring a unique boss and even denser danmaku patterns that test player mastery beyond the main campaign. The scoring system emphasizes precision and risk-taking, awarding points through grazing—intentionally maneuvering close to bullets without collision—along with chain combos from sustained performance and border extends gained by collecting items to expand a scoring gauge, which multiplies item values and can grant extra lives. For instance, in Embodiment of Scarlet Devil, each graze contributes to a multiplier that boosts point item values, with formulas such as star item scores calculated as 500 base points plus 10 points for every three grazes accumulated in the stage. Border extends in games like Perfect Cherry Blossom further amplify this by raising the collection height for maximum item yields, encouraging strategic resource management. Practice and replay modes enhance replayability and skill-building, with features introduced progressively starting from Perfect Cherry Blossom (Touhou 7). Replay saving allows players to record and analyze full runs for pattern study, while stage select enables targeted practice of individual levels. Spell practice, debuting in Imperishable Night (Touhou 8), lets players isolate and retry specific spell cards after encountering them, facilitating focused training on high-difficulty patterns. Certain mainline games include Phantasm modes as unlockable ultra-difficult challenges, typically accessible after clearing the Extra stage and meeting additional criteria like capturing a set number of spell cards. For example, Perfect Cherry Blossom features a Phantasm route for Reimu, presenting an intensified final confrontation with extreme danmaku density. These modes extend playtime for advanced players seeking pinnacle tests of endurance. Spin-off titles introduce multiplayer elements absent from mainline danmaku shooters, such as versus modes in fighting games. Touhou Hisoutensoku (released August 15, 2009) includes competitive one-on-one battles with online and local support, allowing players to pit Touhou characters against each other in skill-based matches. Accessibility features support broader player engagement and competitive refinement, including slow mode in early Windows titles like Perfect Cherry Blossom and Imperishable Night, which reduces game speed during dense bullet screens to aid navigation.

Setting

World of Gensokyo

Gensokyo is a fictional, isolated land serving as the primary setting for the Touhou Project series, designed to preserve traditional Japanese folklore and supernatural elements amid modernization. It was established through the creation of the Great Hakurei Barrier in 1885 (Meiji 18), a mystical boundary erected by sages including Yukari Yakumo to separate the realm from the Outside World, allowing youkai to thrive by sustaining human belief in them as faith waned in industrialized Japan. This barrier draws inspiration from Shinto mythology and yokai legends, creating a sanctuary where humans and supernatural beings coexist under enforced rules to prevent outright conflict. The geography of Gensokyo features diverse, fantastical regions that reflect its folklore roots. Central to it is the Hakurei Shrine, perched on the eastern border and acting as the gateway and spiritual hub maintained by shrine maidens. Surrounding areas include the Forest of Magic, home to witches and elusive youkai; the Bamboo Forest of the Lost, a disorienting expanse inhabited by lunar exiles and immortals; Youkai Mountain, dominated by tengu and kappa societies with strict hierarchies; and the subterranean Underworld, a vast network of caverns sheltering forgotten deities and fire-based entities. More distant locales like the Moon Capital represent extradimensional extensions, accessible via barriers and tied to lunar youkai politics. Inhabitants range from playful fairies in misty lakes to powerful oni in hidden villages, forming an ecology where supernatural beings outnumber humans. Societal structure in Gensokyo revolves around balance between humans and youkai, with the Human Village serving as a protected enclave for mortals, shielded from nocturnal threats by unspoken pacts and patrols. Youkai Mountain exemplifies hierarchical organization among non-human species, where tengu enforce media-like reporting and kappa innovate with technology inspired by outside leaks. To regulate disputes and prevent lethal violence, the spell card system was formalized as a non-lethal conflict resolution framework, allowing combatants to unleash elaborate danmaku (bullet hell) patterns under agreed rules, thereby maintaining Gensokyo's fragile peace. Central themes in Gensokyo's narratives involve the resolution of "incidents"—anomalies like eternal nights or seasonal disruptions that threaten the land's stability—investigated by protagonists to restore equilibrium without delving into broader wars. Lore expansions appear in official side materials, notably the 2006 guidebook Perfect Memento in Strict Sense, compiled by Hieda no Akyuu as the ninth Gensokyo Chronicle, which details the region's ecology, history, and customs post-barrier without spoiling game events. The setting has evolved across the series, incorporating lunar wars as seen in works like Imperishable Night (2004) and Silent Sinner in Blue (2009 manga), intrusions from the Outside World via technology or humans, and recent themes of ancient permanence and primordial spirits in Touhou Kinjōkyō: Fossilized Wonders (Touhou 20, 2025), which introduces Incident Stones drawing powers from past events and connections to the Asama Purifying Mountain near the Lunar Capital, expanding Gensokyo's boundaries while reinforcing its isolation.

Characters

The Touhou Project's characters form a rich ensemble of primarily female figures, including humans, youkai, fairies, gods, and other supernatural beings, all residing in the sealed land of Gensokyo. ZUN, the series' creator, designs these characters with an emphasis on their unique abilities, which are expressed through spell card systems—named attack patterns that add narrative depth and visual flair to bullet hell confrontations, making patterns more engaging beyond mere avoidance. This approach evolved from the PC-98 era, where characters were hand-drawn in black and white, with fans providing initial color interpretations, to the Windows era where official colors and detailed profiles were established in artbooks and print works. By 2025, the cast has grown to over 180 characters across mainline games and official media, grouped by roles such as shrine maidens, magicians, and youkai bosses. The protagonists, Reimu Hakurei and Marisa Kirisame, are playable in nearly every mainline game and serve as the primary incident resolvers in Gensokyo. Reimu Hakurei is the shrine maiden of the Hakurei Shrine, tasked with upholding the Great Hakurei Barrier that seals Gensokyo from the outside world; her neutral karma allows her to interact freely with both humans and youkai. She wields a purification rod (gohei) and a yin-yang orb for homing attacks, with her innate ability to float enabling agile movement during danmaku battles; her personality is carefree and pragmatic, often prioritizing resolution over deeper motivations. Marisa Kirisame, a human magician and self-proclaimed "ordinary magician," resides in the Forest of Magic and is known for her thieving habits, borrowing books from others without return. She uses a mini-Hakkero reactor—a magical furnace—to power her signature Master Spark laser beam, complemented by a broom for flight; her brash, tomboyish demeanor and love for magic drive her exploratory nature, making her a frequent companion to Reimu. Antagonists and stage bosses represent a variety of youkai and supernatural entities, each with origins tied to folklore or original concepts, and their spell cards highlight thematic abilities like manipulation of fate or nature. Remilia Scarlet, the vampire mistress of the Scarlet Devil Mansion, possesses the ability to manipulate fate, allowing her to predict and influence events; her design evokes European nobility with bat wings, and she employs lance-like danmaku in battles, reflecting her aristocratic yet childish personality. Yuyuko Saigyouji, the ghost princess of the Netherworld, commands death and can invoke cherry blossoms to seal souls, originating from a tragic backstory involving the Saigyou Ayakashi tree; her elegant, airheaded demeanor belies her role as ruler of the departed, using fan-based spell cards for ethereal attacks. Yukari Yakumo, a youkai of boundaries, can manipulate the borders between concepts like reality and illusion, opening gaps for teleportation or attack redirection; as one of Gensokyo's sages, she serves a supervisory role, with her parasol and fan as signature items, embodying a wise yet mischievous sage archetype. Supporting characters add depth to Gensokyo's ecosystem, often debuting as mid-bosses or extras with thematic ties to nature or folklore. Cirno, an ice fairy from the Misty Lake, has the ability to manipulate cold and freeze objects, known for her boastful "strongest" claims despite her simple-minded personality; she uses icicle danmaku and is a recurring comic relief figure since her debut in Embodiment of Scarlet Devil. Later additions, such as the animal spirits in Wily Beast and Weakest Creature (Touhou 17), include goat, wolf, and eagle youkai that possess humans for battle, emphasizing themes of primal instincts and possession. In Touhou 20: Fossilized Wonders (released 2025), new entities related to fossils and ancient creatures introduce earth-manipulating abilities, expanding the cast with prehistoric-inspired designs tied to excavation and revival motifs. Characters are often grouped by habitat, such as fairies in Misty Lake or youkai in the Underground, reinforcing their roles without delving into specific conflicts.

Story

Background lore

The Touhou Project's background lore centers on Gensokyo, a fantastical realm sealed from the modern world to safeguard Japanese folklore and supernatural beings from the encroaching rationality of human society. This isolation was achieved through the Great Hakurei Barrier, established in 1885 (Meiji 18), during Japan's Meiji era, when youkai and traditional beliefs were waning due to Westernization and scientific advancement. The barrier was a collaborative effort led by the youkai sage Yukari Yakumo, along with human onmyouji and the Hakurei shrine's guardians, to create a sanctuary where youkai could thrive by feeding on human fear and faith, preventing their extinction. Gensokyo's mythical origins draw from an amalgamation of Shinto deities, such as the earth goddess Suwako Moriya, who embodies ancient native worship predating modern Shinto, and Buddhist elements like the cycles of reincarnation and underworld realms. These are blended with Western fantasy tropes, including vampires like Remilia Scarlet and fairies representing mischievous nature spirits, all adapted into a Japanese cultural framework to evoke a sense of forgotten legends revived. ZUN, the creator, has cited Eastern mythology as a primary inspiration, emphasizing how Gensokyo serves as a vessel for these diverse supernatural entities coexisting in precarious balance with humans. The cosmology extends to interconnected realms beyond the barrier, including the Outside World—depicting contemporary Japan where technology dominates—and the Moon, home to immortal lunarians such as Eirin Yagokoro, who possess advanced technology and strict purity laws rooted in lunar mythology. Hell and the Underworld further enrich this structure, incorporating Buddhist concepts of punishment and redemption, with geothermal and spiritual layers inhabited by forgotten sinners and deities. Official compilations like Bohemian Archive in Japanese Red (2005) expand on these connections through side stories, illustrating how Gensokyo's seal maintains a fragile equilibrium against external influences. Lore consistency is preserved across the series despite its episodic nature, with no strict linear canon but a shared mythological foundation that ties incidents to Gensokyo's foundational themes of preservation and revival. ZUN's interviews highlight this approach, noting influences from historical folklore collections to ensure the universe evolves organically up to recent expansions in Touhou 19: Unfinished Dream of All Living Ghost (2023), without contradicting core origins.

In-game narratives

The in-game narratives of the Touhou Project revolve around episodic "incidents" in Gensokyo, where protagonists like Reimu Hakurei and Marisa Kirisame investigate supernatural disturbances caused by youkai or other entities, leading to danmaku battles resolved through non-lethal spell card duels. These stories emphasize quick resolutions to maintain Gensokyo's balance between humans and youkai, often featuring multiple routes based on character selection that alter dialogue and endings but converge on similar themes of harmony. In the early Windows era, the sixth game, Embodiment of Scarlet Devil (2002), centers on a thick scarlet mist enveloping Gensokyo, blocking sunlight and allowing vampires to thrive; Reimu or Marisa infiltrates the Scarlet Devil Mansion, confronting residents like the time-manipulating maid Sakuya Izayoi and the vampire mistress Remilia Scarlet, ultimately resolving the incident by dispelling the mist after spell card battles. Similarly, Imperishable Night (2004), the eighth entry, unfolds during an artificially prolonged night caused by a lunar clock manipulating time; partnering humans and youkai—such as Reimu with Yukari Yakumo or Marisa with Alice Margatroid—race against a five-hour timer to confront the culprits, including exiled princess Kaguya Houraisan, restoring the natural lunar cycle through duels without permanent harm. Mid-series incidents build on these foundations with escalating environmental threats. Mountain of Faith (2007), the tenth game, depicts a new faith-based shrine on Youkai Mountain demanding tribute from humans, disrupting Gensokyo's spiritual equilibrium; protagonists ascend the mountain, battling shrine maidens Sanae Kochiya and the goddesses Kanako Yasaka and Suwako Moriya, leading to a non-violent accommodation where the new faith integrates without supplanting the Hakurei Shrine. In Subterranean Animism (2008), the eleventh title, geysers of hot, spirit-infested water erupt across the surface, traced to the underground Former Hell; Reimu or Marisa, aided by partners like Nazrin or Kogasa Tatara, delve into the depths, allying temporarily with hell's residents against the instigator—goddess Kanako seeking nuclear energy—and seal the anomaly to prevent further incursions. Later narratives introduce more intricate external influences while upholding the core incident structure. Legacy of Lunatic Kingdom (2015), the sixteenth game, involves a Lunarian invasion using dream world barriers and impure orbs to "purify" Gensokyo of earthly taint; Reimu, Marisa, or other leads like Sanae navigate point-device mechanics to breach lunar defenses, defeating invaders like Junko—driven by vengeance against the moon—and Chang'e, ultimately repelling the threat to preserve Gensokyo's chaotic balance. The spin-off Sunken Fossil World (2021), a boss-rush fighter labeled 17.5, frames a tournament-like confrontation amid black ooze contaminating water sources, awakening ancient underground forces; playable characters including Mamizou Futatsuiwa battle fossilized youkai in sequential duels, resolving the pollution through victory and restoring surface stability. Continuing this pattern, Unconnected Marketeers (2021), the seventeenth mainline game, features ability cards flooding Gensokyo's black market, granting temporary powers but sparking chaos among residents; protagonists pursue the card distributors—animal spirits like Megumu Iizunamaru—through aerial skirmishes, dismantling the market scheme via spell cards to prevent ability proliferation from upsetting social order. The follow-up 100th Black Market (2022), entry 18.5, escalates market turmoil into randomized boss rushes where Marisa Kirisame shops for upgrades amid vendor disputes; she confronts profiteers and beasts in non-linear encounters, quelling the economic frenzy to avert widespread disorder. In Unfinished Dream of All Living Ghost (2023), the nineteenth game and a tag-team fighter, beast spirits host a tournament to claim Gensokyo's unowned lands post-market collapse; human and youkai teams compete in bracket-style battles against entrants like Iku Nagae, securing territorial harmony through ritualistic, non-fatal victories. Most recently, Fossilized Wonders (2025), the twentieth installment, triggers with a repeating day incident caused by Lunarian activities unsealing the goddess Ariya Iwanaga, who rejects Gensokyo's ongoing changes and seeks to preserve the status quo; Reimu and Marisa investigate sites including a sealed sanctuary and a lunar pyramid facility, dueling new characters such as Ubame Chirizuka and the Lunarian Watatsuki no Toyohime in spell card bouts before confronting Ariya to end the time loop and reaffirm Gensokyo's dynamic equilibrium. Across these narratives, incidents typically begin with an anomalous trigger prompting protagonist investigations, progress through staged boss confrontations emphasizing spell card rules for fair, symbolic combat, and conclude in route-specific resolutions that reinforce Gensokyo's fragile peace without eradicating threats. Player choices in characters and partners yield branching dialogues and minor plot variations, underscoring themes of coexistence and balance amid recurring disruptions.

Official media

Music releases

The music of the Touhou Project is composed exclusively by ZUN (Jun'ya Ōta), the sole member of Team Shanghai Alice, and serves as a core element of the series' identity, blending rock, jazz, and classical influences to create atmospheric tracks that enhance gameplay intensity and narrative depth. ZUN's compositions often feature melodic leads reminiscent of a solo trumpet—achieved through MIDI synthesis using instruments like the Roland Edirol SD-80's "Romantic Trumpet" patch in early works—evolving in later releases to include fuller instrumentation with guitars, keyboards, and percussion for richer arrangements. Themes are intrinsically linked to characters and stages, capturing their personalities and environments; for instance, the intense, vampiric motif in "U.N. Owen Was Her?" from Embodiment of Scarlet Devil (2002) embodies Remilia Scarlet's theme. Each mainline Touhou game includes an original soundtrack of 20 to 30 tracks, designed to accompany bullet hell gameplay with escalating tempos and motifs that build tension during boss encounters and stage progression. Early PC-98 era titles like Highly Responsive to Prayers (1996) relied on simple MIDI chiptunes limited by hardware, while Windows-era games from Embodiment of Scarlet Devil onward expanded to more dynamic fusions, such as the jazz-infused "Septette for the Dead Princess" for Remilia Scarlet in the same title. These in-game OSTs total over 500 unique tracks across the series by 2025, with compositions created after story and character development to ensure thematic cohesion. Beyond in-game soundtracks, ZUN has released standalone albums under the "ZUN's Music Collection" series and other imprints, featuring original compositions, remixes of prior themes, and narrative vignettes tied to Gensokyo's lore. Key releases include Dolls in Pseudo Paradise (2002, ZCDS-0001), a dark exploration of human-youkai relations with 10 tracks; Ghostly Field Club (2003, ZCDS-0002), focusing on nighttime adventures; and Changeability of Strange Dream (2004, ZCDS-0003), delving into dream science themes. Later volumes like Dateless Bar "Old Adam" (2016, ZCDS-0016) revisit PC-98 motifs in a bar-setting narrative, while the most recent, Taboo Japan Disentanglement (2024, ZCDS-0018), incorporates elements from games like Unconnected Marketeers (2021) across 10 tracks. These albums, typically containing 8-12 tracks each, are self-published by Team Shanghai Alice and sold primarily at events like Comiket and Hakurei Shrine Reitaisai, with over a dozen volumes released by 2025 emphasizing ZUN's solo production process. Collaborations within official media, such as the soundtrack for Phantasmagoria of Flower View (2005, ZCDS series precursor), highlight ZUN's versatility in adapting themes for multiplayer dynamics. The music's evocative style has established its foundational role in the series, prioritizing emotional resonance over technical complexity.

Print works

The print works of the Touhou Project encompass a variety of official manga, light novels, and guidebooks produced under the supervision of ZUN, expanding the lore of Gensokyo through narratives focused on side characters, daily incidents, and in-universe documentation. These publications, often serialized in magazines like Monthly Comic Rex and Comp Ace before compilation by publishers such as Ichijinsha and Kadokawa, maintain consistency with the series' canon while exploring non-game events, emphasizing themes of youkai-human interactions, hermetic lifestyles, and technological curiosities among peripheral figures like the three mischievous fairies or kappa engineers. Unlike the main games' incident-resolution arcs, these stories prioritize slice-of-life vignettes and exploratory tales, providing deeper character backstories without advancing the primary timeline. Among the manga, Silent Sinner in Blue (Touhou Bougetsushou), written by ZUN and illustrated by Aki Eda, was serialized in Monthly Comic Rex from June 2007 to April 2009 across three volumes, centering on an expedition to the moon involving key residents like Reimu Hakurei and Marisa Kirisame as they navigate lunar politics and forgotten histories. Published by Ichijinsha, it introduces lunar elements that echo the games' fantastical scope while delving into themes of extraterrestrial diplomacy and personal rivalries. Subsequent series include Wild and Horned Hermit (Touhou Ibarakasen), also by ZUN with art by Aya Azuma, which began serialization in Comic Rex in August 2010 and remains ongoing as of 2025 with 10 volumes, following the oni hermit Kasen Ibaraki's adventures in mentoring Reimu and uncovering ancient mountain lore tied to her hidden past. Similarly, Forbidden Scrollery (Touhou Suzunaan), scripted by ZUN and drawn by Moe Harukawa, ran in Comp Ace from October 2012 to July 2017 for seven volumes under Kadokawa, exploring the human village's book trade through the young collector Kosuzu Motoori and her encounters with forbidden youkai texts, highlighting risks of magical knowledge leakage into human society. The most recent manga, Lotus Eaters (Touhou Suichouka), written by ZUN and illustrated by Mizutataki, started in Comp Ace in December 2020 and continues serialization as of November 2025, with over 70 chapters released, including chapter 70 in the October 2025 issue, probing ancient threats from drunken youkai and forgotten deities that loosely connect to the themes of antiquity in Touhou 20: Fossilized Wonders. Light novels and side stories form another pillar, such as the Touhou Sangetsusei series—beginning with Eastern and Little Nature Deity (2002–2007) and continuing through Strange and Bright Nature Deity (2007–2009) and the ongoing Visionary Fairies in Shrine (2010–present)—written by ZUN with varying artists like Makoto Hirasaka and Laris, chronicling the prankish escapades of the Three Fairies of Light (Sunny Milk, Luna Child, and Star Sapphire) in the Forest of Magic, blending humor with subtle explorations of fairy resilience and alliances with figures like Cirno. These episodic tales, published by Ichijinsha, offer whimsical counterpoints to the series' more intense conflicts, focusing on everyday mischief and seasonal festivals. Guidebooks and symposium volumes provide encyclopedic depth, exemplified by Perfect Memento in Strict Sense (Touhou Gumonshiki), compiled by ZUN with illustrations from Aki Eda and others, released December 27, 2006, by Ichijinsha as an in-universe compendium narrated by the chronicler Hieda no Akyuu, detailing youkai species, locations, and customs from games 6 through 9 with accompanying commentary tracks on CD. Seasonal guidebooks integrate artwork, ZUN's production notes, and lore summaries tied to specific events like the events of Touhou Hisoutensoku, published by Kadokawa to bridge game releases with expanded world-building. Other symposium works, including Bohemian Archive in Japanese Red (2005) and Symposium of Post-mysticism (2012), both by ZUN and Ichijinsha/Kadokawa, compile interviews, articles, and profiles in a newspaper or forum style, enriching conceptual understanding of Gensokyo's societal dynamics without exhaustive listings of every entity. These print expansions, with print runs often exceeding 10,000 copies per volume through major publishers, underscore the project's narrative breadth beyond gameplay.

Other adaptations

The Touhou Project has seen several licensed video game adaptations developed by third-party studios under ZUN's approval, expanding the series into genres beyond bullet hell shooters while adhering to the established lore of Gensokyo. The Touhou Genso Wanderer series, a line of dungeon crawler RPGs produced by Aquaria and published by NIS America, features characters exploring procedurally generated dungeons and engaging in turn-based combat; notable entries include Touhou Genso Wanderer -FORESIGHT-, which launched on PC via Steam in May 2024. Similarly, Touhou Spell Carnival, a strategy RPG blending shoot 'em up elements with tactical gameplay, was released on Steam in May 2025 by developers Idea Factory, Compile Heart, and STING, allowing players to command Touhou characters in grid-based battles. Fighting game spin-offs, such as Urban Legend in Limbo (developed by Twilight Frontier in collaboration with Team Shanghai Alice and released in 2015), introduce competitive aerial combat mechanics inspired by the series' danmaku system, focusing on urban legend-themed incidents without altering core canon events. More recent titles like Touhou ~Red Empress Devil., an action roguelike set in the Scarlet Devil Mansion and published by STUDIO POCO on Steam in March 2025, emphasize bullet-hell shooting with randomized elements, maintaining fidelity to the franchise's aesthetic and narrative constraints. While no full-length official anime series has been produced—consistent with ZUN's preference to avoid extensive narrative expansions that could conflict with his vision—short promotional videos and ZUN-approved fan animations have emerged as extensions of the media. For instance, Fantasy Kaleidoscope The Memories of Phantasm, a doujin animated series by Manpuku Jinja starting in 2010, retells events from early Touhou games through episodic OVAs, earning tacit approval through its alignment with canon and distribution at events like Comiket. Promotional content, such as animated trailers for spin-offs like Hopeless Masquerade, has been created by developers like Twilight Frontier to highlight gameplay and character dynamics, but these remain brief and non-canonical supplements. Official merchandise encompasses a wide range of ZUN-licensed products, including figures, apparel, and accessories produced by reputable manufacturers to capitalize on the series' popularity. Collaborations with brands like SuperGroupies have yielded themed clothing lines, such as jackets and T-shirts inspired by characters like Reimu Hakurei and Marisa Kirisame, released in limited editions since 2023. Figures from companies like Good Smile Company feature detailed scale models of key characters, often tied to specific games or events. Crossovers extend to gaming, including an official integration with Taito's Rakugaki Kingdom (service ended in 2021), where Touhou characters like Reimu appeared as playable elements in the mobile title as part of a licensed partnership. Stage plays, such as the 2013 production Gensokyo, represent rare theatrical adaptations approved for performance at doujin events, dramatizing Gensokyo's incidents through live action while preserving the source material's whimsical tone. These adaptations collectively respect the Touhou canon by avoiding contradictions to mainline storylines, instead serving as supplementary explorations that enhance fan engagement without supplanting ZUN's original works.

Development

Team Shanghai Alice

Team Shanghai Alice is a Japanese doujin circle founded and operated solely by Jun'ya Ōta, better known by his professional pseudonym ZUN, who was born on March 18, 1977. ZUN graduated from Tokyo Denki University, where he majored in mathematics and first became involved in game development through the student group Amusement Makers. After graduation, ZUN was employed at Taito Corporation as a programmer from 1998 to 2007, during which time he contributed to various games while continuing Touhou development in his spare time, leading to a hiatus in mainline releases until 2002. Since 1996, ZUN has single-handedly managed all aspects of the Touhou Project, including programming, graphics, music composition, and writing, beginning with the series' debut title Highly Responsive to Prayers. This solo approach underscores the circle's informal structure, with no additional employees or external collaborators on core works, allowing ZUN complete creative autonomy. The circle, originally known as ZUN Soft during the early PC-98 era, was rebranded as Team Shanghai Alice around 2002 to coincide with the Windows transition and the release of Embodiment of Scarlet Devil. The name draws from the Touhou character Alice Margatroid and her signature Shanghai dolls, reflecting ZUN's thematic emphasis on fantasy elements within the series. All publications remain self-financed and self-published through doujin events, emphasizing independence from traditional publishing. Over time, the circle has evolved from pure doujin roots to a semi-commercial model, testing demos at events like Reitaisai before full releases at Comiket, while retaining full control over the IP—though licensed spin-offs by external developers, such as fighting games from Tasofro, emerged starting in the mid-2000s. ZUN maintains a notably reclusive public persona, granting few interviews that reveal his influences, including classic shoot 'em ups like the Gradius series for gameplay mechanics and Japanese rock music for compositional style. His solo workflow has led to irregular release schedules, with occasional hiatuses due to personal projects, such as music albums outside the series. As of 2025, ZUN continues his independent efforts, culminating in Touhou 20: Fossilized Wonders, released on August 17 at Comiket 106, where the circle maintained its traditional booth for direct fan sales.

Production process

ZUN's production process for the Touhou Project emphasizes a solo, iterative workflow that prioritizes creative intuition over extensive planning or collaboration. He begins by establishing the game's setting and story, which serve as the foundation for subsequent elements. This is followed by character development, where designs are tailored to fit the narrative and stage themes, such as assigning mysterious figures to challenging levels. Gameplay mechanics, including bullet patterns scripted using custom tools like the Enemy Control Language (ECL), are integrated later to align with the aesthetic and thematic goals, focusing on beauty and density rather than aggression. ZUN believes there is a feminine charm to danmaku, which influences the series' predominantly female character roster.) Custom engines evolved from the PC-98 era, with a complete rewrite for Windows upon the release of Embodiment of Scarlet Devil in 2002; the core engine has since been iteratively refined for balancing through personal trials, without formal beta testing beyond self-play. Music composition occurs after character and story outlines are set, with ZUN creating all tracks himself on a keyboard in a compact workspace, initially recording melodies in real-time and exporting to MIDI or WAV formats. Self-taught without formal training, he conceives themes to complement the plot, such as ethereal motifs for Gensokyo's supernatural elements, often completing soundtracks in tandem with gameplay integration. Early titles featured short development cycles, but later mainline games typically span 1-2 years, allowing for refinement amid ZUN's commitments. Character artwork is hand-sketched by ZUN in a distinctive black-and-white style, emphasizing simple lines and silhouettes that fans historically colored for doujin works until official full-color illustrations appeared in later releases like Shoot the Bullet (2005). Dialogue and narrative text are written post-gameplay scripting to ensure seamless integration, capturing character interactions during boss encounters without extensive revisions. Lacking external testers, ZUN relies on personal playthroughs for balance, which contributes to the minimalist approach but occasionally results in launch bugs or inconsistencies, such as uneven difficulty spikes. These are addressed through post-release patches, with later titles showing increased polish, like refined hitbox visuals and audio enhancements. Releases follow a doujin strategy centered on events, with demo trials distributed at conventions like the Hakurei Shrine Reitaisai—for instance, the trial for the 20th mainline game, Fossilized Wonders, debuted at Reitaisai 22 on May 5, 2025. Full versions launch digitally via platforms like Steam and physically at Comiket, enabling direct fan sales while tools facilitate legacy conversions, such as PC-98 titles to modern systems. This event-driven model sustains the series' independence, though solo limitations have prompted gradual evolutions, including broader digital accessibility in recent years.

Reception

Critical response

The Touhou Project has garnered acclaim from niche gaming outlets for its revival of the danmaku genre and ZUN's unique blend of intricate bullet patterns, orchestral soundtracks, and folklore-inspired narratives. The 2002 release of Embodiment of Scarlet Devil marked a pivotal shift, transitioning the series from PC-98 obscurity to broader PC accessibility and establishing its signature style that emphasized dense, artistic bullet hell gameplay. Subsequent mainline titles, such as Undefined Fantastic Object (2009), have been lauded in doujin-focused reviews for their exhilarating challenge and melodic compositions, though the series' doujin status has limited mainstream coverage. Spin-off entries like Touhou: New World (2023) received positive notes from critics for fluid combat and a stellar soundtrack that captures the franchise's whimsical essence, earning scores around 64/100 on aggregate sites for its accessible RPG elements. Criticisms often center on the steep learning curve, which can alienate newcomers with its unforgiving difficulty and minimal tutorials, alongside repetitive level designs in longer playthroughs. However, outlets have commended the atmospheric world-building and high replayability through multiple characters and spell card systems, as seen in analyses of the series' enduring appeal in indie shmup circles. For instance, Touhou: New World was critiqued for underdeveloped presentation and genre blending that feels disjointed, yet praised for its light-hearted charm. In the doujin scene, the series has earned informal accolades like "Indie Game of the Year" nods at events such as Comiket, recognizing its influence on self-published gaming. Recent mainline entry Touhou 20: Fossilized Wonders (2025) has been highlighted in previews for its thematic exploration of ancient relics and evolved mechanics, though early critiques note familiar pattern structures amid innovative stone-based power-ups, with aggregated professional sentiment leaning positive at around 4/5 for core fans. Touhou 20 received positive reception from fans, with an 85% approval rating on Steam as of November 2025. Print works like Silent Sinner in Blue (2008–2009) have contributed to the series' reputation for narrative nuance beyond gameplay. Overall, the franchise is valued for its niche cultural appeal, blending challenge with creative freedom. Critical perspectives have evolved from viewing Touhou as an underground curiosity in the early 2000s to a respected genre-definer by the 2010s, influencing global indie shmups with its emphasis on aesthetic bullet patterns and community-driven extensions. This shift underscores its role in sustaining doujin creativity amid commercial success in related media.

Commercial success

The Touhou Project's commercial trajectory began modestly with its PC-98 era releases, where initial print runs were limited due to the doujin distribution model. For instance, the first game, Highly Responsive to Prayers (1996), sold very few copies, reflecting the niche audience for PC-98 software at events like Comiket, where physical CDs were primarily sold. Lotus Land Story (1998) also saw low sales. The series' shift to Windows with Embodiment of Scarlet Devil (Touhou 6, 2002) marked a pivotal mainstream breakthrough, transitioning from obscurity to widespread doujin popularity and enabling larger production runs at subsequent Comiket conventions. By the 2010s, distribution expanded beyond physical doujin sales at Comiket and Reitaisai to include digital platforms and licensed console releases, boosting accessibility and revenue. Team Shanghai Alice began offering mainline games on Steam starting with Shoot the Bullet (Touhou 9.5) in 2017, followed by PC-98 ports in 2019 and bundled collections like the Touhou Luna Nights enhanced edition. Spin-off titles, developed under ZUN's licensing guidelines, further amplified reach on consoles such as Nintendo Switch and PlayStation 4; for example, Touhou Genso Wanderer: Lotus Labyrinth (2019) achieved a 50% day-one sell-through rate in Japan despite a modest initial shipment. Official music releases, including ZUN's Music Collection CDs sold at events, contribute steady income through doujin shops and online retailers. Print works, serialized in magazines like Ichijinsha's Comptiq, generate additional revenue via compiled volumes. Licensed games have driven significant economic impact, with representative titles demonstrating the series' global market potential. Touhou Luna Nights (2018), a metroidvania spin-off, reached 500,000 units sold by July 2025, underscoring sustained demand. Similarly, Touhou Mystia's Izakaya (2023) has seen strong sales on Steam, with over 30,000 user reviews indicating hundreds of thousands of copies sold. Rhythm-based spin-offs like Touhou Danmaku Kagura: Phantasia Lost (2024) sold around 10,000 units in its first Steam week, yielding nearly $200,000. These figures highlight how collaborations with publishers like Playism and Alliance Arts extend the franchise's profitability beyond ZUN's direct releases. Recent milestones include spikes in 2024–2025, with Touhou ~ Red Empress Devil (March 2025) launching on Steam as a roguelike shooter and Touhou Spell Carnival (November 2024 on consoles, May 2025 on PC) blending strategy RPG and bullet hell elements, both capitalizing on the series' enduring appeal. The 20th mainline entry, Fossilized Wonders (demo at Reitaisai 22 in May 2025, full release at Comiket 106 in August 2025), topped event charts, reinforcing doujin sales as a core driver. The doujin economic model has sustained the project's independence, allowing ZUN to operate as Team Shanghai Alice's sole member since the mid-2000s without corporate backing. Profits from event-based CD sales, Steam digital distribution (post-Touhou 16 in 2017), and selective licensing enable full-time development, with ZUN retaining creative control while permitting fan works under strict non-commercial guidelines. Critical acclaim for gameplay innovation has indirectly fueled these sales by expanding the core audience.

Legacy

Cultural influence

The Touhou Project has significantly influenced the bullet hell genre, revitalizing interest in intricate pattern-based shooting mechanics among indie developers and players. Its dense, aesthetically pleasing bullet patterns have inspired games like Enter the Gungeon, drawing comparisons in roguelike shooter design and enemy bullet behaviors. This revival extended the genre's appeal beyond Japanese arcades into Western indie scenes, emphasizing creative danmaku (bullet curtain) systems over simplistic power-ups. Additionally, Touhou's cultural footprint includes enduring memes such as "Cirno's perfect math class," stemming from a scene in Touhou 8: Imperishable Night where the ice fairy Cirno boasts mathematical prowess while displaying the number "⑨" (representing 9 but iconically flawed), which proliferated on imageboards like 2channel in the mid-2000s. The "ZUN art style" meme similarly arose from creator ZUN's intentionally simplistic, disproportionate character designs, often parodied for their childlike proportions and bold colors in fan art and discussions. In the music domain, Touhou's soundtrack has spawned a vast doujin remixing scene, with official tracks from ZUN's compositions remixed in thousands of CDs annually at events like Comiket and Reitaisai, blending chiptune, rock, and electronic elements. This influence permeates broader Japanese pop culture, including covers in Vocaloid software—such as Hatsune Miku renditions of themes like "U.N. Owen Was Her?"—and contributions to the chiptune revival, with ZUN's MIDI-like synths influencing underground electronic acts and rock arrangements that emphasize melodic intensity. Touhou has permeated popular culture through anime-adjacent media and merchandise, originating much of its visual meme culture on platforms like Danbooru, a booru-style imageboard launched in 2006 that heavily features Touhou fan art and sprites as tagging exemplars. Official collaborations, such as the 2020 Sanrio crossover featuring characters like Reimu Hakurei alongside Hello Kitty, expanded its reach into mainstream kawaii merchandise, including apparel and figurines sold via Lotte and other retailers. Internet fame surged post-2007 via Nico Nico Douga, where user-generated MAD videos remixing Touhou gameplay with anime clips amassed millions of views, popularizing the series beyond gaming circles. Globally, Touhou gained Western traction through fan-made English patches in the 2010s, notably the Complete English Patch Pack for early PC-98 titles like Highly Responsive to Prayers by community translators, enabling broader accessibility and fostering international communities. Cosplay of characters such as Marisa Kirisame and Sakuya Izayoi became staples at conventions like Anime Expo and Otakon, with elaborate danmaku-themed costumes highlighting the series' visual flair. As of 2025, the release of Touhou 20 sparked renewed memes on platforms like Reddit and X (formerly Twitter), including parodies of its seasonal mechanics in viral threads. Post-2020, viral trends like AI-generated danmaku art—using tools like Stable Diffusion to create intricate bullet patterns with Touhou characters—have amplified its influence in digital art circles, often shared on DeviantArt and Twitter. Following the August 2025 release of Touhou Kinjōkyō: Fossilized Wonders, fan communities reported increased engagement, with over 500,000 downloads of the demo by Reitaisai and viral speedrun challenges on Twitch as of November 2025.

Fan community

The Touhou Project's fan community is renowned for its prolific doujin ecosystem, where thousands of fan-created works, including games, art books, and videos, are produced and distributed at major events like Comiket. Notable examples include fan games such as Touhou Puppet Dance Performance, a Pokémon-inspired title developed by the circle FocasLens and released at Comiket 87 in 2013, which has inspired mod projects and community tournaments. Music circles like IOSYS have contributed significantly through parody arrangements, blending Touhou themes with electronic and vocal styles in albums distributed at doujin markets. Online, the community thrives through dedicated resources like the Touhou Wiki (en.touhouwiki.net), established in 2006 as a comprehensive English-language database for game lore, characters, and mechanics, serving as an essential hub for global fans. Forums such as Maidens of the Kaleidoscope, originating around 2005 as one of the earliest English Touhou discussion spaces, have facilitated translations, fan theories, and collaborative projects, evolving through multiple iterations to preserve historical discussions. Subcultures within the fandom include vast repositories of fanart on platforms like Danbooru, which hosts over a million Touhou-tagged images as of 2025, fostering artistic expression and tag-based organization. Speedrunning communities actively engage on Twitch, where players showcase optimized runs of official and fan games, contributing to leaderboards and live events that highlight technical mastery. The English-speaking segment has grown steadily, with heightened activity in 2025 around discussions of Touhou 20: Fossilized Wonders, drawing in newcomers via online forums and streams. Fan contributions have been pivotal, particularly through unofficial translations that provided global access to the series before official English releases began in 2018 with titles like Touhou Hisoutensoku on Steam. Projects like the Touhou Patch Center enable community-driven patches for older games, ensuring accessibility across languages. Overseas conventions, such as TouhouFest in California—modeled after Japan's Reitaisai—host panels, merchandise, and game demos, with the 2025 edition held on June 14-15 at the Torrance Cultural Arts Center. ZUN's copyright policy has enabled this proliferation through lenient guidelines, allowing non-commercial doujin works, fan music, and translations as long as they credit the original, avoid harming the series' reputation, and do not use official assets directly; these rules, updated in 2024 to include platforms like itch.io, emphasize personal enjoyment over profit. However, stricter IP protections apply to licensed adaptations, limiting fan works' integration with official merchandise. In 2025, post-Touhou 20 anticipation has spurred new fan games, such as collaborative bullet hell titles showcased at events, further extending the ecosystem.

Events and conventions

The Events and Conventions section of the Touhou Project encyclopedia entry focuses on key gatherings that foster community engagement and promote the series through fan-driven activities and official announcements. Reitaisai, the flagship convention held twice a year, exemplifies this by serving as a central hub for derivative works and series updates. Reitaisai, formally known as the Hakurei Shrine Grand Festival, has featured a spring edition held annually since 2004 as a Touhou Project-exclusive event, with an autumn edition introduced in 2014, making it a biannual occurrence overall; it initially took place in smaller venues in Tokyo and Yokohama before relocating to Tokyo Big Sight in 2008. Organized by dedicated fan committees rather than Team Shanghai Alice, it features thousands of doujin circles selling fan works such as manga, music albums, and artwork, with recent editions like Reitaisai 20 in 2023 hosting over 1,800 booths. The 22nd edition on May 5, 2025, marked a milestone with the debut of a trial version for Touhou 20: Fossilized Wonders, drawing significant crowds for hands-on previews and contributing to heightened series visibility. Comiket, Japan's biannual doujinshi fair held in summer and winter, provides another key platform where creator ZUN maintains a booth to sell official Touhou games, soundtracks, and merchandise. ZUN's presence at events like Comiket 106 on August 16-17, 2025, facilitated the physical release of Fossilized Wonders, often resulting in long lines and sales spikes for new titles. These appearances not only boost direct sales but also amplify announcements, such as upcoming Steam ports following physical debuts. Internationally, dedicated Touhou conventions have emerged to connect global fans, with TouhouFest serving as the primary annual U.S. event since its inception, holding its 2025 edition on June 14-15 in Torrance, California, to showcase panels, vendor halls, and community meetups. In Europe, while no large-scale standalone conventions exist, Touhou enthusiasts organize gatherings and meetups at broader anime events like Japan Expo Paris, where associations such as Touhou-Bohu promote the series through exhibitions since 2015. The COVID-19 pandemic prompted shifts to online streams for tournaments and music performances, maintaining engagement via platforms like Twitch during postponed in-person events such as the 2020 Reitaisai. These events typically include cosplay contests featuring iconic characters like Reimu Hakurei, live music arrangements (though ZUN's personal performances remain rare), and competitive tournaments for spin-off titles such as Touhou Hisoutensoku. Such activities strengthen community bonds, with announcements at Reitaisai and Comiket often correlating to surges in fan work production and digital sales. Over two decades, Touhou events have evolved from modest beginnings—Reitaisai's 2004 debut with just 114 circles—to major attractions, with later installments attracting tens of thousands of attendees and underscoring the series' enduring doujin influence beyond pre-2020 coverage. This growth reflects the project's shift from niche indie releases to a cornerstone of fan-driven culture.

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