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VG247

VG247 is a British video game journalism website specializing in news, reviews, previews, features, guides, and videos covering the gaming industry. Founded in February 2008 by industry veteran Patrick Garratt after he departed from Eurogamer, it began as a dedicated 24/7 news blog aimed at providing rapid, comprehensive coverage of video game developments. Now serving readers worldwide through frequent updates, VG247 is recognized for its irreverent, humorous tone—often described as the "maximum-nonsense destination" for gaming content—and its focus on honest analysis across genres like FPS, RPG, and sports titles. Initially launched in partnership with the Eurogamer Network (later rebranded as Gamer Network), VG247 quickly established itself as a key player in UK games media, with Garratt serving as its first editor. By 2014, Matt Martin assumed the role of editor-in-chief, while Garratt transitioned to publisher, overseeing the site's expansion into broader multimedia content. The publication's parent company, Gamer Network—founded in 1999—itself underwent significant ownership changes: it was acquired by ReedPop in 2018 and then sold to IGN Entertainment (a Ziff Davis subsidiary) in May 2024 for an undisclosed sum, integrating VG247 alongside sister sites like Eurogamer, GamesIndustry.biz, and Rock Paper Shotgun. This acquisition positioned VG247 within a larger global network, enhancing its reach while maintaining its independent editorial voice under Gamer Network Limited, based in London. VG247's staff comprises experienced journalists with over a decade in games media, contributing to its reputation for in-depth reporting on industry trends, developer interviews, and critical reviews. The site maintains an editorial policy emphasizing transparency and community engagement, with a code of conduct promoting respectful discourse. Active across platforms including YouTube, Twitter (now X), and Facebook, it continues to evolve, adapting to the shifting landscape of digital gaming journalism while prioritizing quality over sensationalism.

History

Founding and early years

VG247 was founded on February 1, 2008, by British games journalist Patrick Garratt as a UK-based video game news blog aimed at delivering rapid, unfiltered coverage of the industry. The launch occurred amid the expansion of online gaming media in the late 2000s, with Garratt seeking to address a perceived lack of fast-paced, opinionated news sources that prioritized breaking developments over traditional reviews or features. The site debuted under the name videogaming247.com in partnership with Eurogamer Network Limited, which provided operational support including advertising sales to ensure a clutter-free, news-focused platform. This collaboration enabled VG247 to target both consumers and industry professionals with global gaming news, emphasizing daily updates on events, interviews, and previews without ancillary content. In its first year, VG247 operated as a lean news-only outlet, with Garratt serving as editor and initial staff hires forming a small team to maintain round-the-clock reporting. The blog quickly gained traction for its direct approach, filling a niche for immediate, unembellished industry insights during a period of burgeoning digital gaming journalism.

Relaunch and expansion

In February 2009, VG247 underwent a significant relaunch, introducing a refreshed website design with a new color scheme, enhanced marketing tools, a dedicated forum, and improved user interaction features, which allowed the site to expand its scope beyond breaking news to include deeper analysis and community engagement. This update built on the site's origins as a partnership between Eurogamer founders, enabling a more robust platform for video game coverage. By 2013, as part of the Eurogamer Network's rebranding to Gamer Network to support its international ambitions, VG247 integrated more closely with sister sites like Eurogamer, fostering shared resources and cross-promotional opportunities that bolstered its operational reach. In March 2014, VG247 launched its first localized edition, VG247.it, targeting Italian-speaking audiences and managed by the team behind Eurogamer.it (though the site appears to have been discontinued). Throughout the mid-2010s, VG247 experienced substantial growth, exemplified by hiring key staff such as Dave Cook as UK News Editor in July 2012 to strengthen news output and Alex Donaldson full-time in July 2016 to enhance editorial depth. Traffic surged during this period, with unique users reaching 1.1 million in September 2012, climbing to 1.65 million by June 2013, and more than doubling to 7.9 million in November 2015, driven by partnerships within the Gamer Network ecosystem. In September 2019, VG247 introduced a 5-star rating system for its in-house reviews, further diversifying its coverage of recent releases like Control and Gears 5. This diversification further solidified its role in the evolving video game media landscape.

Ownership changes

VG247 was established in 2008 through a partnership between founder Patrick Garratt and Eurogamer Network Limited, a company founded in 1999 by brothers Rupert and Nick Loman to operate the Eurogamer website. This arrangement allowed VG247 to leverage Eurogamer Network's established infrastructure while maintaining its focus on rapid video game news coverage. In 2013, Eurogamer Network underwent a rebranding to Gamer Network to reflect its growing international presence, including the launch of US-focused sites, which fully integrated VG247 into the broader portfolio alongside Eurogamer, GamesIndustry.biz, and others. The rebrand emphasized a shift from European-centric operations to a global media entity, absorbing VG247 as one of its core news outlets without altering its independent editorial voice. Gamer Network was acquired by ReedPop, a subsidiary of Reed Exhibitions (part of the RELX Group), in February 2018 for an undisclosed sum, aiming to combine Gamer Network's digital media assets with ReedPop's event portfolio, including PAX and New York Comic Con, to build a leading global gaming community platform. This acquisition expanded VG247's reach through cross-promotion with events but preserved its operational autonomy within the network. In May 2024, ReedPop sold Gamer Network, including VG247, to IGN Entertainment, a subsidiary of Ziff Davis, as part of ReedPop's strategic refocus on live events amid challenges in digital media. The deal integrated VG247 into IGN's extensive portfolio of gaming sites, with IGN stating it would enhance content synergies across the brands. Following the 2024 acquisition, IGN implemented staff integrations across the Gamer Network sites, accompanied by minor layoffs affecting a small number of roles in May and additional voluntary buyouts in late 2024, though VG247 experienced no significant structural changes to its website or content strategy by 2025. VG247 continued operations under IGN's oversight, maintaining its news-focused output with stable review practices. By early 2025, VG247 remained active within IGN Entertainment, but founder Patrick Garratt departed to join Future plc's new B2B videogame industry newsletter, Knowledge, launched in March 2025, where he contributed as a key editorial figure. This transition marked the end of Garratt's direct involvement with VG247, though the site persisted without immediate disruptions under its ongoing IGN ownership.

Content and operations

Core content focus

VG247's core content revolves around three primary pillars: video game news, guides, and opinion pieces. The news section delivers timely updates on game releases, industry announcements, and developer insights, such as coverage of major titles like Battlefield 6 and emerging shooters like Arc Raiders. Guides provide practical assistance for players, including tips, codes, and strategies for popular games across genres, exemplified by ongoing support for mobile titles like Monopoly Go with free dice links and progression advice. Opinion pieces offer commentary on trends, events, and cultural aspects of gaming, fostering discussion on topics from live-service models to industry delays. The site's tone and style are characterized by a humorous, irreverent approach, often self-described as "Eurogamer's red-headed stepbrother" and a "maximum-nonsense destination" for gaming content. This manifests in quick, witty updates that prioritize accessibility and entertainment, alongside robust community engagement through social media platforms like Twitter/X, Facebook, and YouTube, where polls, live discussions, and video breakdowns encourage reader interaction. In 2019, VG247 introduced structured reviews to complement these pillars, enhancing its analytical depth without altering its foundational focus. Coverage spans multi-platform gaming, encompassing PC, console, and mobile ecosystems, with dedicated sections for Steam releases, console exclusives like Call of Duty, and mobile gacha games. The site extends to global events such as Gamescom, providing on-site reporting and developer interviews, while also highlighting niche areas like indie games through genre-specific articles and showcases. Operationally, VG247 maintains a high-output model, serving millions of monthly readers and publishing thousands of updates per month as of 2025. Its digital presence centers on the main website at vg247.com for articles and archives, a YouTube channel featuring video content like podcasts and trailers, and social media handles that collectively drive engagement, including over 300,000 followers on Facebook.

Review system and formats

VG247 introduced its formal review system in September 2019, marking a significant expansion beyond its original focus on news aggregation to include structured critiques of video games. The site adopted a 5-star rating scale, where scores reflect the overall value and enjoyment of a title: 5 stars for exceptional, must-play experiences; 4 stars for good, genre-satisfying games; 3 stars for okay titles that are enjoyable but flawed; 2 stars for poor efforts with more weaknesses than strengths; and 1 star for outright unplayable or unworthy releases. Reviews on VG247 follow a consistent format designed to provide balanced, accessible analysis without overwhelming readers with spoilers. Each piece opens with an overall score and a spoiler-free summary of the game's strengths and weaknesses, followed by in-depth discussion of gameplay, narrative, technical aspects, and cultural context, often weaving in pros and cons narratively rather than as bullet lists. For instance, the 2024 review of the Silent Hill 2 Remake awarded it 5 stars, praising its faithful recreation of psychological horror through enhanced combat, atmospheric sound design, and expanded puzzles while noting minor frustrations in enemy encounters, all without revealing plot details. In addition to full reviews, VG247 employs other structured formats to cover games at various development stages and perspectives. Previews offer hands-on impressions from events, such as the 2019 Anthem preview that detailed early mission structure and flight mechanics based on demo sessions. Developer interviews provide insights into creative processes, like the 2021 discussion with Guardians of the Galaxy's team on adapting comic book dynamics for single-player gameplay. The site also features opinion columns and roundups that analyze trends, such as annual best-of lists evaluating high-scoring titles across genres. The review system's evolution reflects VG247's growth, beginning with the 2019 launch that deepened its critique offerings and continuing after its May 2024 acquisition by IGN Entertainment, which integrated it into a broader network supporting expanded multimedia like video breakdowns and podcasts alongside written content. VG247 maintains strict editorial policies to ensure independence, mandating disclosure of review copies at the end of each piece and prohibiting any form of pay-for-coverage or influence from publishers.

Editorial team

Key founders and early staff

VG247 was founded by Patrick Garratt, a seasoned games journalist who launched the site on February 1, 2008, in collaboration with the Eurogamer Network, establishing it as the first dedicated news-only blog in the video games media landscape. Garratt, who had previously served as a prominent writer and editor at Eurogamer since the early 2000s, brought extensive industry connections from his years covering major events and developments, which enabled the rapid aggregation and reporting of breaking news. As the site's inaugural editor, he prioritized a 24/7 news pipeline, leveraging personal relationships with developers and publishers to deliver timely updates ahead of competitors. Initially operating as a solo endeavor, VG247 quickly expanded its team to support its fast-paced model. Key early staff included Mike Bowden, who joined shortly after launch as a staff writer focused on UK-based news and features, contributing to the site's foundational coverage of industry events like E3 and Develop conferences. Nathan Grayson also became an essential contributor in mid-2008, providing U.S.-centric reporting and reviews that helped broaden the site's international scope during its formative months. Together with Garratt, this small team emphasized speed and accuracy in reporting, often breaking stories through direct sourcing, which defined VG247's early identity as a go-to resource for real-time gaming updates. Garratt remained at the helm through the site's early growth until transitioning out of his editorial role in the 2014 relaunch, eventually departing VG247 in the early 2020s to pursue new ventures. In March 2025, he launched Knowledge, a B2B newsletter for the videogame industry under Future plc, drawing on his decades of expertise.

Current and recent leadership

In the mid-2010s, Matt Martin served as editor-in-chief of VG247, having joined the site as editor in January 2014 and assuming the top editorial role to lead content expansion and team growth. Dom Peppiatt, a veteran video games critic with over a decade of industry experience, was appointed editor-in-chief in July 2023, succeeding Martin and focusing on fostering enthusiastic, pun-filled coverage while nurturing internal talent. Peppiatt held the position until June 2025, when he transitioned to deputy editorial director at sister site Eurogamer, overseeing news and features amid increased cross-site integrations following IGN Entertainment's acquisition of Gamer Network in May 2024. Following Peppiatt's departure, VG247's editorial direction is overseen by Gamer Network Editorial Director Tom Orry as of November 2025, with no dedicated editor-in-chief listed on the site. Key recent staff members have included Alex Donaldson, who joined as editor-at-large in June 2025 and contributes expertise from co-founding RPG Site, alongside roles at Eurogamer; Stephany Nunneley-Jackson, who served as senior news editor for over 15 years before departing in 2024; and Mark Warren, a senior staff writer from 2023 until his move to Rock Paper Shotgun in June 2025. The 2024 IGN acquisition prompted minor layoffs across Gamer Network sites, including VG247, affecting at least a few roles in editorial and support functions as part of broader redundancies. This led to enhanced collaborations with Eurogamer staff, such as shared contributors and integrated editorial oversight, to streamline operations under unified IGN leadership. As of November 2025, VG247 maintains a compact core team of around 10-15 writers and editors, bolstered by freelancers to cover news, reviews, and features.

Reception and impact

Awards and rankings

In 2009, VG247 was ranked as the third-best gaming blog worldwide by CNET, highlighting its early prominence in delivering timely video game news and commentary. That same year, the site secured three wins at the Games Media Awards: Best Games Website, Best Games Blog, and Best Specialist Writer (Web) for editor Patrick Garratt, recognizing its innovative online presence and journalistic quality in the gaming sector. VG247's growth has been marked by substantial traffic metrics, underscoring its reach and influence. By November 2018, the site recorded a peak of 13 million unique users and 31 million page views in a single month, driven by major gaming announcements and coverage. It routinely serves millions of monthly visitors, establishing it as a key destination for global gaming audiences. Since 2019, VG247's game reviews have been officially aggregated on Metacritic, integrating its scores into the platform's influential metascore calculations for major titles like Control and The Outer Worlds. This inclusion has amplified the site's role in shaping industry consensus on game quality. VG247 has also earned recognition in broader industry reports for its rapid news delivery, often breaking stories ahead of competitors due to its 24-hour operational model.

Industry influence and criticisms

VG247 has played a notable role in shaping the landscape of UK gaming media since its launch in 2008 as a dedicated news blog focused on rapid, round-the-clock coverage of breaking stories in the video game industry. This emphasis on fast news cycles helped establish a model for agile reporting that influenced other outlets to prioritize timeliness in an era when traditional print schedules were giving way to digital immediacy. As part of the Gamer Network, VG247 contributed to the diversification of the UK's gaming site ecosystem by providing accessible, high-volume content on major releases and industry developments, complementing more analytical platforms and broadening the overall media presence for gamers. Its extensive event crossovers, such as dedicated live coverage and hubs for Gamescom, have further amplified its reach, offering on-the-ground updates that engage global audiences during key industry gatherings. Despite these contributions, VG247 has faced criticisms for its journalistic style, particularly accusations of sensationalism and insufficient rigor in sourcing. In 2013, discussions highlighted the site's policy of crediting the first outlet it encountered for a story—often favoring its parent network—over the original source, which was described by current and former employees as a form of "willful shoddy journalism" that undermined ethical standards and discouraged original reporting. This approach, coupled with a lighter, more casual tone, has led some observers to view VG247's output as less analytical than contemporaries like Eurogamer, which emphasizes in-depth features over quick-hit news. Following its acquisition by IGN Entertainment in May 2024, VG247's integration into a larger corporate portfolio has expanded its audience and resources, enabling broader distribution of its guides, news, and analysis as of 2025. However, this consolidation has raised concerns about potential homogenization of gaming media voices, with industry commentary noting that such mergers could reduce diversity in coverage amid ongoing challenges like layoffs and market pressures. VG247's legacy endures in normalizing opinionated blogging within gaming journalism, blending news with personal commentary to foster engaging discussions, while remaining active in producing timely content like event recaps and industry overviews into 2025.

Controversies

Notable incidents

In 2013, VG247 faced criticism on Reddit and other forums for its journalistic practices, particularly aggressive and sensationalist headlines that were accused of prioritizing clickbait over accuracy and ethics. A detailed exposé by PlayStation Lifestyle highlighted internal issues at the site, including accounts from current and former employees describing a culture of rushed, low-quality reporting to drive traffic. This led to widespread online backlash, with users on platforms like Reddit labeling VG247's approach as emblematic of broader problems in games journalism. In October 2015, VG247 retracted a preview article for Uncharted 4: A Thief's End after discovering it had mistakenly described footage from Uncharted 2: Among Thieves as new material from the upcoming game. Editor-in-Chief Matt Martin issued a public apology to Naughty Dog and fans, acknowledging the error's impact on the game's representation and committing to an internal review of preview processes to prevent future mix-ups. The incident drew attention to the pressures of hands-on event coverage at industry shows like Tokyo Game Show. As part of ReedPop's cost-cutting measures amid the COVID-19 pandemic, the Gamer Network—VG247's parent company at the time—implemented layoffs across multiple sites in September 2020. These cuts, which impacted sites including USgamer (leading to its closure), Eurogamer, and GamesIndustry.biz, were part of industry-wide contractions as advertising revenue declined during lockdowns. In May 2024, following IGN Entertainment's acquisition of Gamer Network, VG247 and its sister sites experienced layoffs as part of corporate redundancies. The cuts affected long-time staff across Eurogamer, GamesIndustry.biz, Rock Paper Shotgun, and VG247, surprising employees who were aware of the sale but not forewarned of immediate job losses. In October 2024, VG247 reported on vandalism of the Silent Hill 2 remake's Wikipedia page, where repeated edits by users artificially lowered aggregated review scores to reflect negative sentiment despite the game's critical acclaim. The incident escalated into an "edit war," prompting Wikipedia administrators to lock the page temporarily to curb disruptions, and underscored challenges in online review aggregation amid fan backlash. VG247's coverage highlighted how such manipulations could mislead public perception of game quality.

Editorial policies and backlash

VG247 maintains strict editorial policies emphasizing independence and transparency in its video game journalism. The site enforces no-payola rules, prohibiting any external influence on editorial content, including developer or publisher sign-offs on reviews or articles. Conflicts of interest are barred for staff with financial, familial, or close personal ties to covered entities, extending for two years after separation. All free review copies provided by publishers are disclosed at the bottom of relevant articles, and publisher-funded travel or events must be declared, with no gifts exceeding $50 accepted. Affiliate links, which generate a small commission (approximately 1%) on qualifying purchases, are clearly marked and integrated into staff-recommended content without affecting editorial decisions. Sponsored content is labeled with sponsor details and requires approval from the editor-in-chief to ensure alignment with site standards. Fact-checking is integral, with rumors only reported if credible and double-sourced when confirmed by VG247's own reporting; errors are corrected promptly with updates noted. This framework balances the site's early "no BS" ethos—prioritizing straightforward, engaging coverage—with rigorous verification to uphold journalistic integrity. In 2019, VG247 updated its review policies to include numeric scores out of five stars alongside textual analysis, retroactively applying them to that year's reviews for consistency. Reviews are based on final versions played independently, without pre-release "boot camps," and scores reflect individual reviewer opinions without alteration post-publication. These policies align with broader industry standards, such as those promoted by the Games Media Awards, which emphasize ethical disclosure and separation of editorial from commercial interests. VG247 has faced backlash over perceived lapses in these policies. In 2013, the site was accused of "willful shoddy journalism," including poor sourcing practices where scoops were credited to secondary outlets rather than originals, prioritizing traffic over accuracy and contributing to clickbait-like content. Staff responses at the time defended the approach as standard for the site but acknowledged internal frustrations without immediate changes. Following the 2024 acquisition of Gamer Network (VG247's parent) by IGN Entertainment, concerns arose regarding editorial independence amid corporate consolidation and subsequent layoffs. Industry observers highlighted risks of homogenized content and reduced autonomy under Ziff Davis ownership, potentially amplifying commercial influences. VG247 addressed such criticisms through reaffirmed commitments to its editorial policy, with editor-in-chief Dom Peppiatt emphasizing transparency in public statements and ongoing separation of newsroom operations from sales teams. Earlier responses to backlash include post-Doritosgate reforms in 2012, where VG247 banned staff participation in publisher competitions, mandated disclosures for all hospitality, and prohibited coverage of entities with personal ties to maintain objectivity. These measures underscore the site's evolution toward stricter ethical guidelines in response to public and industry scrutiny.

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