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Vi Anand

Vi Anand (born 20 February 1979) is an Indian film director and screenwriter who primarily works in Telugu cinema, with additional credits in Tamil films.^[1]^[2] Trained as an architect, he transitioned to filmmaking after assisting director A. R. Murugadoss on projects, marking his entry into the industry.^[2] Anand made his Telugu directorial debut with the Telugu thriller Tiger (2015), followed by the romantic thriller Ekkadiki Pothavu Chinnavada (2016), which starred Nikhil Siddhartha and Hebah Patel and received praise for its engaging narrative.^[3] His next film, Okka Kshanam (2017), a time-loop thriller also featuring Nikhil Siddhartha, further established his reputation for crafting intricate, genre-blending stories.^[3] In 2020, he directed Disco Raja, a science fiction action film starring Ravi Teja, which explored themes of cloning and corporate intrigue but received mixed reviews.^[3] Anand's Tamil debut came earlier with the science fiction drama Appuchi Gramam (2014), a village-set story involving extraterrestrial elements.^[2] More recently, he helmed the Telugu horror-thriller Ooru Peru Bhairavakona (2024), known for its atmospheric tension and folk horror influences.^[3] As of May 2025, Anand is preparing to direct a large-scale socio-fantasy film under Prime Show Entertainments, produced by Niranjan Reddy Kandagatla—the team behind the successful HanuMan (2024)—featuring two leading Tollywood heroes and emphasizing elaborate visual effects.^[4]

Early years

Childhood and family background

Vi Anand was born on February 20, 1979, in Erode, Tamil Nadu, India.^[1]^[5] He grew up in Erode alongside his two brothers, in a family where his father worked as a document writer handling stamp papers and legal agreements.^[5] His father's clientele often included local theater owners, providing Anand with incidental exposure to the performing arts from a young age.^[5] As a child, Anand frequently accompanied his father to work and would watch films in nearby theaters, often joining screenings midway or from the second half due to timing constraints.^[5] These fragmented viewings of diverse movies fostered an early fascination with narrative construction and visual storytelling, laying the groundwork for his later creative pursuits.^[5]

Education and pre-cinema career

Vi Anand earned a Bachelor of Architecture degree in the early 2000s, selecting the discipline for its creative potential after opting out of a guaranteed seat in dentistry.^[5] During his studies, he honed skills in spatial design and visualization, which later proved transferable to filmmaking. His fourth-year thesis centered on designing a film city, including a case study at Ramoji Film City where he observed active film shoots, fostering an early appreciation for narrative construction within physical environments.^[5] This exposure during his architecture education, alongside a longstanding interest in storytelling, prompted his transition to the film industry after graduation, as his parents had encouraged completing formal education before pursuing creative endeavors.^[5]

Filmmaking career

Entry as assistant director

After completing his architecture degree, Vi Anand transitioned into the film industry in the mid-2000s, drawn by his passion for storytelling and creative visualization honed through his professional background. His entry began with hands-on experience at Ramoji Film City (RFC) in Hyderabad, where a case study project exposed him to production processes and sparked industry connections.^[5] Anand's formal foray as an assistant director came through mentorship under A.R. Murugadoss, a prominent figure in Tamil and Telugu cinema. In 2006, he joined the team for the Telugu film Stalin, directed by Murugadoss, where he contributed to scriptwriting for one year, gaining insights into narrative structure and screenplay development. Although he auditioned with proposed modifications for the Hindi remake of Ghajini (2008), his primary role under Murugadoss focused on learning filmmaking fundamentals rather than credited contributions to that project.^[5]^[2] Prior to and alongside this, Anand built his network through short stints in both Telugu and Tamil cinema. He assisted director S.P. Hosimin for 1.5 years on a bilingual project titled Apple/Premante Suluvu Kaadura, which was ultimately shelved but provided early exposure to bilingual production challenges. Additionally, he spent 3.5 years at Green Apple Productions in Chennai under Pratap Pothen, absorbing the grammar of filmmaking from pre-production to post. To sustain his entry, Anand worked at an ad film company, directing commercials for brands like MRF, Saint Gobain, and Ashok Leyland, which sharpened his skills in concise storytelling and visual execution across regional industries.^[5]^[6] His architectural training proved instrumental in bridging to active filmmaking, particularly in set design and spatial visualization during pre-production phases of these early projects.^[7]

Directorial debut and breakthrough films

Vi Anand made his directorial debut with the 2014 Telugu romantic drama Hrudayam Ekkadunnadi, a low-budget film starring Krishna Madhav and Anusha, which explored themes of love and relationships but received limited attention.^[8] Later that year, he entered Tamil cinema with the science fiction drama Appuchi Gramam, set in a village facing an extraterrestrial threat from a meteorite. His first major Telugu project as director was the 2015 action film Tiger, starring Sundeep Kishan and Seerat Kapoor, which dealt with themes of friendship and honor killings.) Anand achieved breakthrough success with the 2016 Telugu-language supernatural romantic thriller Ekkadiki Pothavu Chinnavada, which he also wrote, marking his transition to more prominent projects. The film follows Arjun, a visual effects artist grappling with a past heartbreak, who encounters Nithya and becomes entangled in a web of possessions and supernatural occurrences, blending psychological thriller elements with romance as he uncovers twists involving vengeful spirits.^[9] Starring Nikhil Siddharth in the lead role, alongside Hebah Patel as Nithya and Nandita Swetha as Amala, the movie was produced by P. V. Rao under Meghana Arts on a modest budget estimated at around ₹5 crore. It achieved moderate commercial success, collecting approximately ₹18-20 crore at the box office, praised for its engaging screenplay and establishing Anand's knack for genre-blending narratives.^[10] Building on this momentum, Anand followed up with Okka Kshanam in 2017, another film he wrote and directed, delving into sci-fi territory with a time-loop concept that explores interconnected fates. The story centers on Jeeva and his partner Surabhi, whose seemingly ordinary lives unravel through bizarre coincidences mirroring their neighbors' experiences, leading to a thrilling unraveling of parallel realities and an impending catastrophe.^[11] Featuring an ensemble cast including Allu Sirish as Jeeva, Surbhi as Surabhi, Srinivas Avasarala, and Seerat Kapoor, the production by Vyjayanthi Movies had a budget of about ₹10 crore and was noted for its innovative storytelling. While it garnered critical acclaim for its originality and tight pacing—earning comparisons to international time-loop films—its commercial performance was moderate, grossing around ₹15-18 crore domestically despite positive word-of-mouth. Anand's dual role as screenwriter and director in both films underscored his hands-on approach, drawing from his assistant director experiences to craft intricate plots that prioritized suspense and emotional depth over conventional tropes, solidifying his breakthrough in Telugu cinema's sci-fi and thriller genres.^[5]

Later projects and collaborations

Following his breakthrough with Okka Kshanam in 2017, Vi Anand directed Disco Raja in 2020, a science fiction action film that he also wrote the screenplay for.^[12] The story revolves around a 1980s gangster named Disco Raja, played by Ravi Teja in a dual role alongside his more contemporary brother Vasu, who is revived through cloning technology after being frozen for decades, leading to comedic and chaotic conflicts involving crime syndicates and scientific experiments.^[12] The film featured a supporting cast including Payal Rajput, Nabha Natesh, Tanya Hope, and Bobby Simha, with music composed by S. Thaman and production handled by SRT Entertainments. It received mixed reviews, praised for its innovative blend of retro disco aesthetics and sci-fi elements but criticized for uneven pacing and execution in the screenplay.^[13] In 2024, Anand reunited with actor Sundeep Kishan for Ooru Peru Bhairavakona, a supernatural romantic thriller that marked their second collaboration after the 2015 action film Tiger.^[14] The narrative follows a young man entering the mysterious village of Bhairavakona in search of answers, uncovering elements of horror, romance, and magical realism over a tense two-night period, with the story credited to writer Bhanu Bogavarapu.^[15] Produced by AK Entertainments and featuring Varsha Bollamma and Kavya Thapar in key roles, the film was scored by Shekar Chandra and cinematographed by Raj Thota.^[16] Critics noted its light-hearted horror-comedy tone as engaging for audiences but faulted it for lacking deeper complexity despite its atmospheric setup.^[17] As of November 2025, Anand's next project is a science fiction film starring Nithiin in a dual role, announced in late 2025 and focusing on interconnected worlds. Additionally, a large-scale socio-fantasy multi-starrer under Prime Show Entertainments, produced by Niranjan Reddy Kandagatla (known for HanuMan), remains in development, blending social drama with fantasy elements and featuring two leading Tollywood actors.^[18]^[4] This collaboration highlights Anand's ongoing partnerships with established production houses and performers, building on prior works with actors like Ravi Teja and Sundeep Kishan to explore genre fusions in Telugu cinema.^[19]

Artistic contributions

Directorial style and techniques

Vi Anand's architectural training profoundly shaped his entry into filmmaking, as he selected architecture as a creative pursuit and designed a film city for his final-year thesis, allowing him to observe shoots at Ramoji Film City and assist directors there.^[5] This background informed his appreciation for spatial dynamics in cinema, though he primarily channeled it into screenplay development rather than explicit set design.^[5] A hallmark of Anand's directorial style is his use of non-linear storytelling, honed through a personal practice of watching film halves out of sequence to anticipate plots, which he likens to a magician creating illusions by diverting audience attention.^[5] In Okka Kshanam (2017), this technique manifests in time manipulation and parallel life concepts, where protagonists navigate intersecting timelines to challenge destiny, demanding meticulous script refinement over seven months to ensure coherent twists.^[5]^[20] Anand favors genre-blending, merging science fiction with thriller and comedic elements to craft engaging narratives within Telugu cinema's commercial framework.^[21] His films often eschew formulaic tropes like forced interval climaxes, prioritizing story-driven progression; for instance, Disco Raja (2020) fuses retro 1980s disco aesthetics with futuristic sci-fi action, incorporating bio-laboratory research for conceptual depth.^[21] This approach extends to editing, where he adopts a brisk pace to maintain momentum, adjusting based on audience feedback to accelerate early setups post-Okka Kshanam.^[21] In integrating visual effects on constrained budgets, Anand demonstrates resourcefulness, as seen in Okka Kshanam, a limited-budget production that delivered solid visuals through focused sci-fi execution without extravagant spectacle.^[22] Later works like Disco Raja escalate this with targeted special effects to support genre-hybrid sequences, such as cryogenic revivals and action set pieces, while balancing mass appeal.^[23]

Recurring themes and influences

Vi Anand's films frequently explore themes of identity and human existence within speculative frameworks, often blending science fiction with philosophical inquiries into destiny and rebirth. In Appuchi Gramam (2014), his Tamil directorial debut, a rural community confronts an impending extraterrestrial catastrophe, highlighting interpersonal conflicts and the value of human connections amid existential threats.^[24] In Tiger (2015), the protagonist grapples with anonymity and self-identity following an accident that alters his life, highlighting the fragility of personal recognition in modern society.^[14] Similarly, Okka Kshanam (2017) delves into parallel lives and the illusion of free will, where characters like Jeeva and Jo uncover interconnected fates across alternate realities, raising questions about whether one can alter predetermined paths.^[25] A prominent recurring motif is the interaction between humanity and technology, particularly in contexts that challenge mortality and consciousness. Disco Raja (2020) centers on a 're-live' laboratory where scientists attempt to regenerate a deceased individual using advanced biological methods, exploring the ethical boundaries of resurrection and the essence of self amid technological intervention.^[12] This theme extends to broader existential concerns, as seen in Ekkadiki Pothavu Chinnavada (2016), which explores supernatural possession and the persistence of love beyond death in a romantic thriller framework.^[26] Anand's narratives often infuse these concepts with a sense of wonder, prioritizing emotional resonance over technical exposition. Anand's work is deeply influenced by his early exposure to fantasy genres, which he credits for shaping his affinity for imaginative storytelling since childhood.^[27] As an assistant director on A.R. Murugadoss's Stalin (2006), he absorbed techniques for crafting high-concept plots that merge social commentary with thriller elements, a style evident in his own genre-blending films.^[5] Additionally, cultural and literary sources from Telugu heritage play a key role; for instance, Ooru Peru Bhairavakona (2024) draws from the Garuda Puranam to examine karma and the afterlife, integrating regional mythological motifs into contemporary fantasy to reflect on spiritual continuity and moral reckoning.^[14] This fusion underscores Anand's approach to rooting universal sci-fi tropes in Telugu cultural identity, creating narratives that resonate with local audiences while addressing timeless human dilemmas.

Recognition and impact

Critical reception

Vi Anand's Telugu directorial debut, Tiger (2015), received mixed reviews for its exploration of friendship and honor killings, with critics praising the rustic charm and engaging first half but noting a rushed second half and preachy elements. Idlebrain commended the character portrayal but highlighted pacing issues, rating it 2.75/5.^[28]^[29] His breakthrough film, Ekkadiki Pothavu Chinnavada (2016), garnered positive critical acclaim for its original blend of romance, horror, and comedy, particularly its innovative script and unexpected twists that revitalized the supernatural thriller genre in Telugu cinema. Reviewers highlighted the engaging second half, where the narrative's suspenseful revelations and Nikhil's compelling performance elevated the film beyond its uneven first half. Idlebrain awarded it a 3/5 rating, praising the thrilling screenplay and avoidance of excessive gore in favor of a heartfelt love story.^[30]^[10] His follow-up, Okka Kshanam (2017), similarly received praise for its fresh take on time loops and parallel lives, with critics appreciating the conceptual depth and edge-of-the-seat suspense in exploring destiny's inescapability. The Hindu commended Vi Anand's ability to craft intriguing ideas, noting how the film gained momentum through its unraveling mystery and strong performances from Allu Sirish and Surbhi, despite a sluggish romantic opening. Idlebrain rated it 3/5, emphasizing its unique storytelling that resonated with audiences over time, leading to a cult following even as it underperformed commercially.^[25]^[31] In contrast, Disco Raja (2020) elicited mixed responses, lauded for its ambitious sci-fi gangster premise and Ravi Teja's charismatic dual role but critiqued for flawed execution, including pacing inconsistencies and logical gaps that undermined its potential. The Times of India gave it 2.5/5, acknowledging the engaging action and background score while faulting the disjointed narrative and underutilized cast. The New Indian Express described it as a "lost opportunity," appreciating stray witty moments and cinematography but lamenting the excessive melodrama and predictable twists.^[32]^[33] More recently, Ooru Peru Bhairavakona (2024), a horror-thriller, drew mixed to negative reviews for its ambitious folklore-inspired narrative and visuals but was criticized for uneven execution, lazy writing, and failure to blend genres effectively. The Times of India rated it 2.5/5, calling it a "brutal, funny, and fitfully entertaining romp" that qualifies as an average watch, while The News Minute noted it as let down by poor execution despite an interesting premise.^[34]^[35] Across his filmography, Vi Anand has been recognized as an emerging force in Telugu cinema's sci-fi landscape, valued for pushing genre boundaries with creative concepts, though critics often note the need for tighter execution to match his narrative ambitions.^[36]

Awards and future prospects

Vi Anand has yet to receive major formal accolades in Telugu cinema, such as Filmfare or SIIMA Awards for his directorial or screenwriting work, including on films like Okka Kshanam (2017).^[37] His breakthrough thriller Ekkadiki Pothavu Chinnavada (2016) earned positive industry buzz for its innovative narrative but did not translate into award nominations.^[5] Similarly, Okka Kshanam garnered critical praise for its science fiction elements yet lacked significant award recognition at major ceremonies as of 2025.^[11] Looking ahead, Vi Anand's career trajectory appears promising with several high-profile projects in development. In May 2025, he announced a large-scale socio-fantasy multi-starrer backed by HanuMan producer Niranjan Reddy Kandagatla, featuring two prominent Telugu actors in lead roles, which could elevate his status in the genre through its ambitious scope and production values.^[38] Additionally, in late 2025, Vi Anand confirmed a collaboration with actor Nithiin for a science fiction film, in which Nithiin will play dual roles, signaling growing industry trust in his thriller expertise amid the actor's career revival efforts.^[18] These ventures position him to address challenges in Telugu sci-fi by blending commercial appeal with narrative innovation, potentially leading to broader recognition if they achieve commercial and critical success.^[39]

References

[1]
Vi Anand - IMDb
Vi Anand was born on 20 February 1979. He is a writer and director, known for Ekkadiki Pothavu Chinnavada (2016), Okka Kshanam (2017) and Disco Raja (2020).
[2]
Vi Anand - Movies, Biography, News, Age & Photos | BookMyShow
An architect by degree and a director by choice, Vi Anand started his career by first assisting director AR Murugadoss, following which he made his directorial ...
[3]
Vi Anand Movies List - Rotten Tomatoes
Filmography ; Bhairavakottai · 2024 · Director, Writer ; Disco Raja · 2020 · Director, Writer, Screenwriter ; Okka Kshanam · 2017 · Director, Screenwriter ; Ekkadiki ...
[4]
VI Anand to Helm a Two-Hero Socio-Fantasy Film, HanuMan ...
May 16, 2025 · Producer Niranjan Reddy Kandagatla and Anand are planning a grand socio-fantasy movie. The project has been in the works.
[5]
Interview with VI Anand about Okka Kshanam - Telugu cinema director
Dec 29, 2017 · Background: I am born and brought up in Erode, Tamilnadu. My father is a document writer (stamp papers). His customers also include theater ...
[6]
Vi Anand, an assistant of AR Murugadoss ventures as a director with ...
Oct 12, 2013 · Vi Anand, an assistant of AR Murugadoss, will explore the less explored science fiction genre for his first film, Appuchi Graamam.
[7]
Ready with his 'tiger' - The Hindu
Mar 12, 2015 · Director Vi Anand is an architect from Chennai whose film Tiger starring Sundeep Kishan, Rahul Ravindran and Seerat Kapoor will be releasing ...
[8]
Ekkadiki Pothavu Chinnavada (2016) - IMDb
Rating 7.4/10 (2,186) Ekkadiki Pothavu Chinnavada: Directed by Vi Anand. With Nikhil Siddharth, Hebah Patel, Nandita Shwetha, Avika Gor. A female ghost fell in love with a boy ...
[9]
Nikhil Ekkadiki Pothavu Chinnavada Movie Review - 123telugu.com
Nov 20, 2016 · Release date : November 18, 2016 ; Director : Vi Anand ; Producers : P.V.Rao ; Music Director : Sekhar Chandra ; Starring : Nikhil, Nandita Swetha, ...
[10]
Okka Kshanam (2017) - IMDb
Rating 6.9/10 (1,117) Okka Kshanam: Directed by Vi Anand. With Allu Sirish, Surbhi, Srinivas Avasarala, Seerat Kapoor. Jeeva (Allu Sirish) leads a happy life with his lover ...
[11]
Ravi Teja starrer 'Disco Raja' is a cocktail of ideas, says director Vi ...
Jan 18, 2020 · The story is set in the 80s. Ravi Teja plays a gangster who loves disco music, is a fan of Mithun Chakraborty, and is full of attitude and swag.
[12]
Disco Raja movie review: A surprisingly watchable Ravi Teja movie
Rating 2.5 · Review by Manoj Kumar RJan 24, 2020 · The star's latest movie Disco Raja was a shockingly pleasant viewing experience. And it is all because of filmmaker VI Anand, who adds a bit of sci-fi to a ...<|separator|>
[13]
Vi Anand interview: 'I've always been fascinated by death and afterlife'
Feb 12, 2024 · The film is Anand's second collaboration with Sundeep Kishan after Tiger, the 2015 Telugu action drama. During this interview at his office in ...<|control11|><|separator|>
[14]
Ooru Peru Bhairavakona Movie Review: A wafer-thin comedy ...
Feb 16, 2024 · Director - VI Anand For the most part, Ooru Peru Bhairavakona is a linear story, taking place over a period of two nights. But Basava's ...
[15]
Ooru Peru Bhairavakona (2024) - Movie | Reviews, Cast & Release ...
Crew ; Vi Anand. Director ; Anil Sunkara. Producer ; Rajesh Danda. Producer ; Shekar Chandra. Musician ; Raj Thota. Cinematographer ...<|separator|>
[16]
Ooru Peru Bhairavakona review: Vi Anand and Sundeep Kishan's ...
Feb 16, 2024 · Ooru Peru Bhairavakona is a popcorn watch that is not as complex as it feels initially. It helps that the lead cast perform their roles well.Missing: details | Show results with:details
[17]
Vi Anand and Prime Show plan large-scale socio-fantasy multi-starrer
May 16, 2025 · Producer Niranjan Reddy Kandagatla, under his Prime Show banner, will be backing the project. He previously delivered the Sankranthi 2024 hit ...Missing: Nithiin | Show results with:Nithiin
[18]
VI Anand teams up with Prime Show Entertainments for a grand ...
May 16, 2025 · The film will be produced by Niranjan Reddy Kandagatla, who recently made headlines with the success of Hanu Man. The upcoming venture is ...Missing: Nithiin | Show results with:Nithiin
[19]
'Okka Kshanam bears no similarities with any films whatsoever'
Dec 25, 2017 · Director Vi Anand is now poised for a hat-trick with his upcoming film Okka Kshanam, a sci-fi thriller based on parallel life concept. There ...
[20]
Q & A with Vi Anand - Telugu cinema actor and director - Idlebrain
Jan 21, 2019 · Anand starts the chat talking about his last film Okka Kshanam that didn't work at the box office. However, he seems to think otherwise. “In ...
[21]
Allu Sirish Okka Kshanam Movie Review | Latest Telugu cinema news
Dec 30, 2017 · Production values for this limited budget film are good. Coming to the director VI Anand, he has done a decent job by attempting a different ...
[22]
Disco Raja Teaser 2.0: Stylish Ravi Teja kicks some serious ass in ...
Jan 13, 2020 · Replete with special effects, the cinematography of Disco Raja is handled by Karthik Gattamneni and the music is composed by Thaman. The film is ...Missing: low | Show results with:low
[23]
Okka Kshanam review: Can you change destiny? - The Hindu
Dec 29, 2017 · The film finds its rhythm when it explores the idea of 'parallel lives' ... Director Vi Anand has the knack of choosing interesting ideas.
[24]
I was Influenced By Fantasy Films Since Childhood: VI Anand
Feb 15, 2024 · Director VI Anand has carved a niche for himself through interesting projects right from the beginning of his career.
[25]
Ekkadiki Pothavu Chinnavada review by jeevi - Idlebrain.com
Nov 18, 2016 · First half of the film uninteresting except for last 15 minutes, where the real story is revealed. Second half is engaging and has ample entertainment.
[26]
'Okka Kshanam' Review: Great moments in a predictable film
Dec 28, 2017 · Okka Kshanam made me think about the importance of a minute. What could a minute do in a person's life? In case of medical emergencies, ...Missing: loop | Show results with:loop<|separator|>
[27]
Disco Raja Movie Review {2.5/5}: A gangster drama in the garb of ...
Rating 2.5 · Review by Neeshita NyayapatiJan 15, 2020 · Story: Vasu (Ravi Teja) goes missing and his family is worried for him. He's said to have been found frozen in Ladakh by a team of scientists ...
[28]
'Disco Raja' review: A lost opportunity - The New Indian Express
Jan 25, 2020 · The dead man is retrieved in a frozen state by a group of mountaineers and he is sent to a biological laboratory, where a group of doctors ...Missing: cloning | Show results with:cloning
[29]
Another sci-fi movie from Vi Anand - Deccan Chronicle
Jan 23, 2020 · Vi Anand has done four films, and most of them, including the upcoming Disco Raja are based on science fiction. “I loved science fiction from my ...
[30]
New and Upcoming Movies Of Vi Anand (2025, 2026) - FilmiBeat
Vi Anand Filmography ; Disco Raja. Telugu. Disco Raja. As Director. Vi Anand, 24 Jan 2020 ; Okka Kshanam. Telugu. Okka Kshanam. As Director. Vi Anand, 28 Dec 2017.
[31]
Actor Nithiin teams up with director VI Anand to revive his career
Oct 24, 2025 · Nithiin teams up with director VI Anand to revive his career. Kausalya Rachavelpula October 24, 2025. actor Nithiin. Telugu actor Nithiin ...
[32]
Nithin Rumoured To Team Up With New-Age Directors Sai or VI ...
Oct 17, 2025 · At the same time, industry whispers say he is also in talks with VI Anand, who made thrillers like Ekkadiki Pothavu Chinnavada and Ooru Peru ...