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Adam Schefter

Adam Schefter (born December 21, 1966) is an sports journalist best known as the Senior NFL Insider at , a role he has held since August 2009, where he breaks major news stories and provides analysis on developments. With over three decades of experience covering the , Schefter has built a reputation as one of the most connected and prolific reporters in sports media, appearing regularly on ESPN programs such as NFL Live, , , , Get Up, and , while also hosting The Adam Schefter Podcast. His work extends to authorship, with five books to his credit, including The Man I Never Met (2018), a New York Times bestseller, a about personal loss and resilience. Schefter's career began in print journalism during his time at the University of Michigan, where he contributed to the student newspaper, The Michigan Daily, after initially struggling to secure other opportunities. He earned a B.A. from in 1989 and an M.A. from Northwestern University's in 1990, during which he gained experience covering niche sports for the . Following an internship at the , Schefter launched his professional career in 1990 as a reporter for the in , later moving to the Denver Post, where he covered the for more than 15 years and reported on their back-to-back victories in the late . From 2004 to 2008, he served as a reporter and analyst for , honing his skills in broadcast before transitioning to . Throughout his tenure at ESPN, Schefter has amassed a massive social media following exceeding 16 million across platforms, leveraging it to disseminate breaking news rapidly. His reporting has earned him accolades, including Colorado Sports Writer of the Year in 2002 and 2003, the Dick Schaap Memorial Award for Sports Journalism in 2023, and a Sports Emmy Award in May 2025 for a feature on the Harbaugh brothers. In 2014, he was named Media Person of the Year by The MMQB, recognizing his influence in NFL coverage. Schefter is married to Sharri Schefter, who lives with Type 1 diabetes, and they have two children, Devon and Dylan; he is a prominent advocate for the Juvenile Diabetes Research Foundation (JDRF) and has spearheaded philanthropic efforts, such as raising $1.2 million in 2022 for a family facing medical hardships.

Early Life and Education

Early Life

Adam Schefter was born on December 21, 1966, in . He grew up in the nearby community of , where his family owned a five-and-dime store. From a young age, Schefter developed a passion for sports, particularly football, influenced by his father's habit of sharing updates on trades and free agent movements upon returning home from work. He avidly followed local sports coverage by reading newspapers such as , , and , which helped cultivate his early fascination with sports reporting. Schefter attended John F. Kennedy High School in Bellmore, participating in school activities that included designing a themed board for the senior yearbook. Though not an athlete himself, these experiences and his immersion in local sports media laid the groundwork for his future in . He graduated from the school in June 1985.

Education

Schefter attended the , where he earned a in in 1989. During his undergraduate years, he gained early experience in by working as a staff reporter for , covering teams such as Michigan hockey, men's basketball, and football. He advanced to the role of managing sports editor from 1988 to 1989, during which he reported on prominent figures like coach and contributed a personal column titled "The Schef's Specialty." Following his graduation from , Schefter pursued advanced studies at Northwestern University's , completing a in in 1990. Although he left the program early to begin his professional career, he fulfilled the requirements for the degree but did not formally claim his diploma at the time. This educational path directly supported his entry into sports reporting, building on the foundational skills honed at .

Professional Career

Early Journalism Roles

Schefter's early journalism experience began during his undergraduate years at the , where he wrote for and served as its managing sports editor from 1988 to 1989, covering key events such as the Wolverines' victory and NCAA basketball championship. While pursuing his master's degree at Northwestern University's , he freelanced as a weekend reporter for the . These pre-professional roles honed his skills in sports reporting, leading to his first full-time position after graduation. In 1990, Schefter joined the Rocky Mountain News in as a beat reporter covering the , marking the start of his professional focus on journalism. He continued this coverage when he transitioned to in July 1996, where he served as the Broncos' primary beat writer until 2004. During his tenure at , Schefter reported on the Broncos' successful era, including their back-to-back wins in 1998 () and 1999 (), providing in-depth analysis of the team's strategies and key players like and . His work emphasized on-the-ground reporting from practices, games, and locker rooms, establishing his reputation for accurate and timely insights. In recognition of his contributions to professional football journalism, Schefter was elected president of the Pro Football Writers Association (PFWA) for the 2001–2002 term while at The Denver Post.

NFL Reporting at NFL Network and ESPN

In 2004, Schefter transitioned from print to broadcast when he was hired by as a reporter and analyst, where he became a key source for and appeared regularly on programs such as and NFL GameDay Morning. During his tenure from 2004 to 2008, he contributed to the network's coverage of league developments, leveraging his established contacts within the to deliver timely updates on team activities and personnel moves. Schefter joined ESPN in August 2009 as a Senior NFL Insider, making his on-air debut on August 17 of that year, and has since appeared across multiple platforms including SportsCenter, NFL Live, Sunday NFL Countdown, and Monday Night Countdown. In this role, he focuses on reporting major league stories, particularly player contracts, trades, and injuries, often breaking news through his extensive network of sources within teams, agents, and executives. For instance, his reports typically involve verifying details from multiple parties before dissemination, establishing him as a primary conduit for high-impact NFL information. In 2017, Schefter expanded his ESPN duties to include sideline reporting for select NBA games, debuting on February 14 during a Knicks-Thunder matchup alongside play-by-play announcer and analysts and . This crossover assignment highlighted his versatility, though it remained secondary to his NFL focus, with additional NBA sideline work occurring sporadically thereafter. Schefter spoke at the 2024 SMWW Football Career Conference held during the NFL Combine, sharing insights on sports journalism and career paths in the industry alongside other professionals. He has participated in this annual event multiple times, emphasizing networking and breaking into NFL media. As of 2025, Schefter continues his active reporting, notably covering the NFL trade deadline on November 4 with updates on potential deals involving quarterbacks like Tua Tagovailoa of the Miami Dolphins, where he reported hints of the team planning a major trade scenario, and Kyler Murray of the Arizona Cardinals, including details on Murray's injury status and the team's decision to start Jacoby Brissett in his place against the Seahawks. He also highlighted the Seattle Seahawks as a team to monitor for acquisitions, such as their reported trade for wide receiver Rashid Shaheed from the New Orleans Saints to bolster their offense. These reports underscore his ongoing influence in shaping real-time narratives around player movements and team strategies during critical periods.

Awards and Recognitions

Schefter has received numerous accolades for his NFL reporting, establishing him as one of the most respected insiders in . In 2009, 2010, and 2011, he was voted the best NFL insider in annual fan surveys conducted by , recognizing his rapid rise and accuracy in breaking league news following his move to . In 2014, Schefter was named by Sports Illustrated's NFL site, The MMQB, for his pivotal role in covering major free-agency developments and setting new standards in real-time reporting. This honor highlighted his influence during a transformative period in NFL , where amplified breaking stories. The following year, in , he earned the Cynopsis Sports Media Personality of the Year Award, presented to individuals whose innovative work shapes coverage across platforms. This recognition underscored his seamless integration of television, print, and digital reporting at . More recently, in June 2023, Schefter received the Memorial Award for Media Excellence from the National Jewish Sports Hall of Fame and Museum, honoring journalists who exemplify outstanding contributions to storytelling. In May 2025, he contributed to 's "SC Special: The Harbaugh Brothers," which won a Sports Emmy Award in the Outstanding Sports Personality - Studio Report category. His ongoing dominance in NFL reporting—evidenced by thousands of verified updates in 2024 and 2025 alone—continues to affirm his enduring impact on the field.

Controversies

Adam Schefter, known for his rapid and detailed reporting, has faced several controversies related to ethical boundaries in , particularly around invasions and source interactions. Critics have argued that his aggressive pursuit of sometimes prioritizes speed over sensitivity or professional standards, leading to public backlash and legal challenges. These incidents highlight ongoing debates about the responsibilities of reporters in handling sensitive information. In July 2015, Schefter tweeted specific details from defensive end Jason Pierre-Paul's medical chart following a fireworks accident that resulted in severe hand injuries, including the amputation of his right . Pierre-Paul filed a in August 2015 against Schefter and , alleging invasion of privacy and improper obtainment of under HIPAA. The suit claimed the tweet exacerbated Pierre-Paul's emotional distress during his recovery. defended the report as newsworthy, stating it was based on a publicly available obtained from a . The case was settled amicably in February 2017, with terms undisclosed and no admission of wrongdoing or apology required from or Schefter. In October 2021, emails from a story revealed that Schefter had sent a full draft of an unpublished ESPN article to former Washington Redskins president Bruce Allen for review and suggested edits, addressing him as "Mr. Editor." The correspondence surfaced during the NFL's into workplace misconduct at the Washington Football Team, raising questions about journalistic independence and potential conflicts of interest. Critics, including ethicists, condemned the practice as a violation of standards that prohibit sharing unpublished work with sources for approval, potentially compromising objectivity. Schefter acknowledged the error in a statement, calling it "a step too far" and stating he should not have done it, though he maintained the final published story remained accurate and unaltered. supported Schefter but emphasized adherence to ethical guidelines moving forward. Schefter encountered significant criticism in April 2022 after tweeting the news of quarterback ' death, describing him as "a standout at Ohio State before becoming Washington's first-round pick and playing in ." Haskins, aged 24, had died earlier that morning after being struck by a vehicle on a highway. The tweet's phrasing was widely viewed as insensitive, as it highlighted Haskins' professional setbacks rather than honoring his life amid the . users and commentators accused Schefter of dehumanizing the young in pursuit of a quick report. Schefter deleted tweet, issued a revised version without the contentious language, and later apologized on air during an broadcast, expressing regret for the "insensitive" wording and offering condolences to Haskins' family. The incident underscored broader concerns about the tone of rapid-breaking news in . These episodes reflect a pattern in Schefter's career where his commitment to updates has occasionally intersected with and ethical issues, prompting discussions on balancing exclusivity with respect for individuals involved in stories. While Schefter has addressed each case with apologies or settlements, the controversies have fueled scrutiny of insider reporting practices at major outlets like .

Broadcasting and Media

Radio Contributions

Schefter has maintained a longstanding presence on , particularly as a regular guest on 104.3 KKFN in , where he began his professional career in in the early . His appearances on KKFN, often on shows like The Drive and C.J. and Stokley, date back to at least the mid-2010s and continue to provide local and national perspectives tied to his Denver roots. In addition to his Denver commitments, Schefter frequently appears on other prominent stations, including ESPN 980 in , where he discusses league-wide news and team-specific updates, such as franchise tags and playoff implications. He also contributes to 1000 in Chicago on programs like Kap & Company and Carmen and Jurko, offering previews of the NFL season and analysis of trades and injuries. Similarly, Schefter is a recurring guest on 97.5 The Fanatic in , engaging in discussions about dynamics and player controversies. Drawing from his extensive background, Schefter's radio segments focus on NFL-related discussions, including pre-game analysis, rumors, and updates. These contributions have remained consistent through 2025, with notable appearances addressing topics like the Eagles' strategies and league-wide s during the season.

Podcasting and Other Appearances

In , Schefter launched the "Adam Schefter's Know Them From Adam" on Audio, featuring long-form interviews with newsmakers and personalities who have connections to the league. The series debuted on , , with owner as the inaugural guest, and it provided Schefter a platform to explore in-depth stories beyond his typical reporting. Over its run, the podcast highlighted figures such as players, coaches, and executives, emphasizing personal narratives and career insights tied to professional football. More recently, Schefter has hosted "The Adam Schefter Podcast," which includes episodes recapping key NFL events, such as the 2025 trade deadline. In a November 4, 2025, episode co-hosted with Ty Schmit of The Pat McAfee Show, Schefter analyzed major deals, including the Dallas Cowboys' acquisition of defensive tackle Quinnen Williams and discussions on the Cincinnati Bengals' trades involving linebacker Logan Wilson. Another episode from October 28, 2025, previewed the deadline with insights on potential moves, including the New York Jets' strategic outlook and the Bengals' handling of assets like Wilson amid rumors of his trade request. These episodes underscore Schefter's role in providing real-time analysis of league transactions and player movements. The podcast continued with episodes through November 2025, including a November 18 discussion on Chiefs versus Ravens matchups and the Chicago Bears' improved performance. Schefter frequently appears as a guest on other podcasts, particularly during high-stakes periods like the trade deadline. On November 3, 2025, he joined to discuss Bengals trade prospects, advocating for the team to deal —a disgruntled linebacker who had requested a trade—while addressing broader rumors involving players like . His appearances on the show often involve breaking down insider intel on deals, such as the eventual Wilson trade to , contributing to the rapid dissemination of NFL news. Beyond podcasts, Schefter has made non-broadcast appearances at industry events, including speeches at the Sports Management Worldwide (SMWW) Football Career Conferences. On February 29, 2024, he addressed attendees in Indianapolis, offering career advice drawn from his journalism path, such as the value of persistence, networking, and balancing professional demands with personal life in sports media. He continued this annual engagement in 2025, speaking on February 28 in Indianapolis for the 18th consecutive year. These events highlight his mentorship role for aspiring professionals in football-related fields.

Publications

Books

Adam Schefter has co-authored five books, primarily focusing on NFL personalities and his own experiences, drawing from his extensive reporting in professional football. These works highlight themes of , , personal resilience, and , often blending biographical elements with inspirational narratives. His first book, TD: Dreams in Motion, co-authored with running back and published in 1998 by (ISBN 0-06-019282-8), serves as a biography chronicling Davis's rise from a challenging upbringing in to NFL stardom, including his pivotal role in the Broncos' victories. The narrative emphasizes Davis's perseverance, family influences, and on-field triumphs, such as his 1998 MVP performance. In 1999, Schefter collaborated with then-Broncos head coach on Think Like a Champion: Building Success One Victory at a Time, released by HarperBusiness ( 0-06-662039-2). This book outlines Shanahan's philosophies on leadership, preparation, and football tactics, using anecdotes from his coaching career to illustrate principles applicable beyond sports, such as goal-setting and team dynamics. It draws on Shanahan's back-to-back wins with to provide practical advice for achieving excellence. Schefter's third collaboration, Romo: My Life on the Edge: Living Dreams and Slaying Dragons, co-authored with NFL linebacker and published in 2005 by William Morrow (ISBN 0-06-075863-5), is a detailing Romanowski's intense 16-year career across four teams, marked by four championships and controversies involving performance-enhancing drugs. The book explores Romanowski's aggressive playing style, personal struggles, and post-retirement reflections on the physical and ethical toll of professional football. In 2009, Schefter edited The Class of Football: Words of Hard-Earned Wisdom from Legends of the Gridiron, published by William Morrow (ISBN 0061662534). This collection compiles insightful, poignant, and witty life lessons and wisdom from NFL Hall of Famers and legends, drawn from interviews and reflections on their careers, emphasizing themes of perseverance, teamwork, and success in football and beyond. Schefter's memoir, The Man I Never Met: A Memoir, co-written with Michael Rosenberg and published in 2018 by St. Martin's Press (ISBN 1250161894), recounts the story of his wife Sharri's first husband, Joseph G. A. Danziger, a bond trader who perished in the 9/11 attacks on the World Trade Center. Through interviews and personal accounts, it examines themes of loss, second chances, and the enduring impact of tragedy on Schefter's family life, while connecting to his role as an ESPN reporter covering the event. The book received acclaim for its emotional depth and insights into grief and recovery.

Other Writings

In 2003, Schefter contributed a chapter titled "Football" to the edited volume Real Sports Reporting, published by Indiana University Press, where he discussed techniques and challenges in sports journalism specific to covering the NFL. The chapter drew from his experiences as a beat reporter, emphasizing the demands of deadline reporting, source cultivation, and narrative storytelling in professional football coverage. During his early career at The Denver Post from 1996 to 2003, Schefter authored numerous articles on the Denver Broncos, including in-depth coverage of their back-to-back Super Bowl victories. For Super Bowl XXXII in 1998, he reported on the Broncos' 31-24 upset over the Green Bay Packers, highlighting key plays like Terrell Davis's MVP performance and the team's resilience against injuries. In his account of Super Bowl XXXIII in 1999, Schefter detailed John Elway's final game, a 34-19 win against the Atlanta Falcons, focusing on the quarterback's legacy and the Broncos' dominant offensive strategy. These pieces exemplified his style of blending on-the-ground observations with player insights to capture the intensity of championship football. Since joining ESPN in 2009, Schefter has produced ongoing columns and reports on , delivering real-time updates, trade rumors, and analysis in a concise, bullet-point format that prioritizes accessibility. His contributions include weekly intel pieces, such as draft buzz reports that outline team interests and potential trades, as seen in his April 2025 coverage of quarterback prospects like . Additionally, Schefter's cheat sheets, like the August 2025 edition, feature value picks and sleeper recommendations structured as ranked lists to aid user decision-making. Through November 2025, these reports have maintained a focus on succinct, sourced intelligence to inform fans and analysts amid the league's fast-paced offseason and season dynamics.

Personal Life

Family

Adam Schefter married Sharri Maio on March 31, 2007, following their meeting on a in July 2006. Schefter became a to Sharri's son, , from her previous marriage; Devon was born in June 2000. The couple welcomed their biological daughter, , in April 2008. Sharri was diagnosed with in 2002. Schefter is a prominent advocate for the and spearheaded a campaign raising $1.2 million in late 2021 for a family facing medical hardships. The Schefter family resides in , where they maintain a low public profile despite Adam's high-visibility career in sports media.

9/11 Connection

Sharri Schefter, Adam Schefter's wife, was widowed by the , 2001, terrorist attacks when her first husband, Maio, was killed in the collapse of the North Tower of the . Maio, a bond trader at on the 104th floor, was 32 years old at the time and left behind Sharri and their 15-month-old son, . Adam Schefter met Sharri in 2006, five years after the attacks, and she disclosed her status as a 9/11 early in their relationship, emphasizing the enduring presence of Maio in her life. Schefter has described integrating into the Maio family as a profound commitment, maintaining close ties with Maio's parents, and , whom he considers , and participating in annual 9/11 commemorations with them. He has also bonded with , now his stepson, by honoring Maio's legacy through shared family stories and traditions, ensuring that Devon's biological father's memory remains central to their household. In interviews, Schefter has reflected on the emotional displayed by Sharri and the Maio amid ongoing , noting how they transformed profound loss into a of and that continues to shape their lives. These reflections, including the theme of building a blended while preserving Maio's , were explored in Schefter's 2018 book.

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