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Adventures in the Screen Trade

Adventures in the Screen Trade is a 1983 non-fiction book by American screenwriter , providing a candid personal perspective on the and the art of . Originally published by Warner Books in hardcover with 418 pages, it draws from Goldman's two decades of experience in the industry, including his Academy Award-winning work on films such as Butch Cassidy and the Sundance Kid (1970) and (1977). The book combines , industry analysis, and practical advice, exploring the inner workings of through anecdotes about producers, directors, and actors including , , , and . Goldman demystifies the process, emphasizing the screenwriter's precarious position in the studio hierarchy and offering insights into script development, such as assigning the best lines to star actors and avoiding overly detailed character descriptions. A central theme is the unpredictability of success in , encapsulated in Goldman's famous maxim, "," which underscores the lack of reliable formulas for hits despite extensive and executive decisions. Widely regarded as a seminal work on the subject, Adventures in the Screen Trade was reissued in paperback by in 1989 and remains influential for aspiring writers and industry professionals. It was named one of the top 100 greatest books of all time by in 2023, praised for its gossipy yet honest portrayal of Hollywood's "inner sanctums." The book inspired a , Which Lie Did I Tell?: More Adventures in the Screen Trade, published in 2000.

Publication History

Initial Publication

Adventures in the Screen Trade was initially published in March by Warner Books as a edition comprising 418 pages, priced at $17.50. The book's is 0-446-51273-7. The work originated as an expansion of a series of interviews conducted by John Brady with , which were originally intended for inclusion in Brady's collection The Craft of the Screenwriter: Interviews with Six Celebrated Screenwriters. These discussions provided Goldman with the foundation to develop his insights into a full-length on his experiences. Marketed as Adventures in the Screen Trade: A Personal View of Hollywood and Screenwriting, the book highlighted Goldman's unique perspective as both a bestselling novelist and a two-time Academy Award-winning screenwriter for films such as Butch Cassidy and the Sundance Kid (1969) and All the President's Men (1976). The title itself serves as a pun on Dylan Thomas's unfinished 1955 novel Adventures in the Skin Trade.

Expanded Edition

The 1989 paperback reissue of Adventures in the Screen Trade was released by Grand Central Publishing under ISBN 0446391174. This edition maintained the structure of the 1983 original, including Part One: Hollywood Realities, Part Two: Adventures, Part Three: a detailed case study of the screenplay for Butch Cassidy and the Sundance Kid (analyzing its development over eight years beginning in the late 1950s), and Part Four: Da Vinci (detailing the adaptation of Goldman's short story). It also included interviews with key collaborators on Butch Cassidy and the Sundance Kid, such as director George Roy Hill, cinematographer Gordon Willis, composer Dave Grusin, editor Dede Allen, and production designer Tony Walton. These elements, present from the initial publication, underscore practical lessons in screenplay evolution without altering the book's core essays on industry realities. The reissue extended the book's reach, contributing to its status as a perennial seller that has remained in print for decades and influenced generations of .

Book Structure and Content

Part One: Hollywood Realities

Part One of Adventures in the Screen Trade consists of a series of essays that provide an insider's examination of the fundamental components of the ecosystem, drawing on William Goldman's experiences as a to illuminate the interplay of power and unpredictability in the industry. These pieces dissect the roles of key figures, offering pragmatic observations on how decisions are made amid constant risk and flux. Goldman emphasizes the collaborative yet hierarchical nature of production, where individual egos and institutional pressures shape outcomes from script to screen. The essays delve into the pivotal influence of movie stars, portraying them as both the industry's lifeblood and its greatest uncertainties. Goldman traces the star system's origins to the early 20th century, noting how actress Florence Lawrence's 1910 publicity campaign by Biograph Studios marked the beginning of stars commanding exorbitant salaries and dictating project viability. Stars like Robert Redford and Paul Newman are highlighted for their ability to greenlight films through sheer market draw, though they often impose demands that alter scripts—such as insisting on the best lines or favorable portrayals to mitigate personal insecurities under public scrutiny. Studio executives, by contrast, operate in a high-stakes environment of rapid turnover and indecisiveness, frequently deferring to stars to hedge against financial flops; Goldman describes their reliance on instinct over data, exemplified by producer Alan Pakula's plea not to "deprive me of any riches" during revisions. Agents serve as gatekeepers for writers, facilitating access but demanding persistence and polished pitches, while producers navigate financing and development, leveraging star attachments to secure deals. Goldman interweaves general advice throughout these essays, stressing practical strategies for survival in a star-driven market. He advises writers to craft minimal, flexible descriptions in scripts—"like stretch socks: one size fits all"—to allow directors and actors room to interpret, and to prioritize enhancing the protagonist's appeal if a star is attached, as seen in his revisions to to soften Robert Duvall's character. Navigating studio politics requires understanding the importance of "the star" in greenlighting projects, where agents and executives prioritize bankable names over innovative stories. Strong openings (the first 15 pages) and closings (the last ) are essential to hook readers, balanced with brisk pacing and subtle to avoid alienating power players. A recurring theme is the transformative impact of films like Star Wars (1977), which Goldman credits with shifting Hollywood's focus toward high-budget blockbusters, special effects spectacles, and ancillary revenue streams such as . This pivot, he argues, elevated "comic-book movies" to dominance, pressuring the industry to chase event films over mid-tier narratives and altering priorities from storytelling to scalable franchises. Underpinning these insights is Goldman's core philosophy, the "" mantra, which encapsulates the profound unpredictability of box-office success—no executive, star, or writer can reliably predict hits, rendering every project a gamble based on specific, non-generalizable factors. This principle, introduced emphatically in the essays, underscores the irrationality of studio politics and the folly of over-relying on past formulas.

Part Two: Adventures

Part Two of Adventures in the Screen Trade presents a series of personal narratives drawn from eleven of William Goldman's projects, offering firsthand accounts of the triumphs, setbacks, and idiosyncrasies encountered during development, production, and . These "adventures" serve as vivid case studies in the film's lifecycle, highlighting how creative visions clash with practical constraints, interpersonal dynamics, and industry politics. Goldman structures each chapter around a specific project—ranging from commercial successes to commercial disappointments and unproduced scripts—emphasizing the role of structure in screenplays as a foundational lesson learned across his experiences. One of the earliest accounts focuses on Butch Cassidy and the Sundance Kid (1969), where Goldman recounts the intense four-week writing process under deadline pressure from director George Roy Hill, culminating in the realization that "screenplays are structure" after extensive revisions to tighten the narrative around the protagonists' relationship and iconic chase sequences. This collaboration with Hill, marked by mutual respect and iterative script polishing, exemplifies Goldman's preference for directors who value writer input, contrasting with the isolation often faced by screenwriters. The project also underscores casting decisions' impact, as Paul Newman's involvement as Butch Cassidy influenced the tone and pacing. In the chapter on (1975), also directed by Hill, Goldman details the pitfalls of mismatched star personas, arguing that Robert Redford's inherent "golden-boy" image undermined the story's darker exploration of a biplane pilot's obsessions and failures, leading to the film's box-office underperformance despite strong aerial sequences. Budget overruns from elaborate flying stunts further complicated production, illustrating how technical ambitions can eclipse narrative clarity. This adventure highlights Goldman's collaborative rapport with Hill, who encouraged rewrites to balance spectacle and character depth, yet reveals the limitations of pre-visualizing audience reception in an era of shifting tastes for adventure films. The adaptation of (1976) receives extended treatment, chronicling the challenges of dramatizing real historical events from Bob and Carl 's reporting on the . Goldman describes logistical hurdles, such as traveling to to consult Redford (playing Woodward), only to encounter the actor's reluctance to share contact details, and director Alan J. Pakula's chronic indecision, exemplified by his plea, "Don’t deprive me of any riches," during script reviews that demanded fidelity to facts while building dramatic tension. Star rivalries between Redford and (as Bernstein) added interpersonal strain, with Bernstein's own "" in demanding script changes reflecting the ego clashes inherent in adapting . Despite these pressures, the project succeeded through rigorous rewrites under tight deadlines, emphasizing the screenwriter's role in bridging journalistic accuracy and cinematic pacing. Goldman's account of (1975) exposes studio interference, particularly director ' nepotism in casting his wife, , in a key role, which Goldman believes diluted the satirical edge of Ira Levin's about suburban conformity and roles. This decision contributed to tonal inconsistencies, as last-minute adjustments prioritized personal agendas over script integrity, a common pitfall in mid-1970s where director autonomy often clashed with studio oversight. The chapter also touches on budget constraints that limited , forcing compromises in visual storytelling. Finally, the narrative surrounding (1977) contrasts with these struggles, as Goldman expresses "rough admiration" for producer Joseph E. Levine's hands-on approach in managing the epic scale of Cornelius Ryan's World War II account, involving a sprawling and multinational locations. Despite logistical nightmares like coordinating battle recreations and actor egos, the collaboration yielded a script that balanced historical detail with dramatic momentum, though the film's high costs led to modest returns. This adventure underscores recurring themes of deadline-driven rewrites and the unpredictable influence of producers in averting total disaster. Across these eleven tales—including aborted ventures like and others marred by "hypocrisy, deception, and Hollywood-style tackiness"—Goldman illustrates the screen trade's inherent risks, from casting mismatches and budget overruns to the grind of collaborative revisions, all while affirming his mantra that success often defies prediction.

Part Three: Da Vinci

Part Three of Adventures in the Screen Trade serves as a practical instructional exercise, in which William Goldman demonstrates the process of adapting one of his own short stories into a full screenplay, providing readers with a hands-on example of screenwriting techniques discussed earlier in the book. The section begins with Goldman recounting how he rediscovered his long-forgotten 1960s short story titled "Da Vinci," originally published in a collection and unearthed by his daughter Jenny from an old anthology, prompting him to use it as a case study for adaptation. This fictional project allows Goldman to illustrate the collaborative and iterative nature of script development without drawing on real historical productions. The short story "Da Vinci" centers on a young boy named Willy and his evolving relationship with the enigmatic barber Mr. Bimbaum in a small American town, exploring themes of artistry, family dynamics, personal growth, and the tension between tradition and modernity through the metaphor of haircuts as an artistic craft. Goldman includes the full text of the original story to establish its emotional core—a tale of Willy's ambition, self-expression, and transformation amid everyday struggles—before delving into his thought processes for adaptation. He emphasizes compressing the narrative timeline for cinematic pacing, shifting from first-person narration to visual storytelling, and updating the setting to a contemporary context while preserving the story's nostalgic Americana feel and intimate character interactions. Goldman structures the adaptation as a step-by-step breakdown across four key components: the reprinted , his detailed thought processes and into like artistry and family, the resulting draft, and subsequent revisions based on peer feedback. The expands on Willy's , portraying his journey from youthful uncertainty to self-discovery through interactions with Bimbaum, whose mysterious background adds intrigue without resolution, and supporting figures like Willy's parents and friend Porky for added relatability. Creative decisions highlight visual metaphors, such as weather patterns symbolizing emotional shifts and the climactic timed haircut scene to build tension, ensuring the script balances humor, tenderness, and frankness inherent in the source material. To simulate real-world collaboration, Goldman incorporates imagined interviews with potential key contributors, seeking their visions to refine the project. Director critiques the script's potential clichés, stresses the importance of solid casting and a strong foundation in the writing, and questions how to visually convey the artistry of haircuts without overstatement. focuses on achieving a unique visual style through innovative lighting and composition, particularly in scenes depicting the barber shop's nostalgic yet intimate atmosphere, and proposes techniques to emphasize emotional resonance via real-location shooting and subtle color palettes. Composer advocates for a minimalist score that uses recurring motifs tied to characters, enhancing the story's themes of growth and mystery without overpowering the dialogue or action. Through these elements, Goldman conveys the "relay race" aspect of filmmaking, where the screenwriter hands off the project with a sense of loss, underscoring that revisions continue beyond the initial draft as collaborators contribute their expertise. This forward-looking demonstration contrasts with the retrospective anecdotes in prior sections, offering aspiring writers a blueprint for transforming literary prose into visual narrative while navigating creative choices like character development and stylistic innovations.

Additional Content in Expanded Edition

The expanded edition of Adventures in the Screen Trade, released in 1989 by , incorporates significant new material focused on a detailed dissection of the screenplay for Butch Cassidy and the Sundance Kid (1969), one of Goldman's most acclaimed works. This addition features the complete shooting script alongside Goldman's retrospective commentary, offering readers a window into the script's evolution. Goldman describes his exhaustive eight-year research process, which started in the late with vague novel concepts inspired by historical outlaws and involved intermittent investigations into the real-life figures of and the , including trips to and for authenticity. This journey transformed initial literary ambitions into a groundbreaking original , sold to 20th Century Fox in 1967 for a then-record $400,000 after a fierce bidding war. Central to this analysis is Goldman's exploration of the three-act plot structure and its application to , despite his tendency to subvert conventional formulas in practice. He breaks down the acts explicitly: Act One establishes the characters through the Gang's early heists and banter, setting up the protagonists' charm and camaraderie; Act Two escalates conflict with the relentless pursuit by lawmen, forcing Butch and Sundance into exile and highlighting their adaptive growth; and Act Three culminates in the tragic Bolivian showdown, resolving themes of inevitability and loyalty. Goldman emphasizes character development, noting how Sundance's guarded demeanor softens through interactions with Butch, exemplified by their evolving trust during the sequences, which propel the narrative forward while revealing vulnerabilities. These examples illustrate Goldman's that structure serves character, allowing organic progression over rigid adherence. Goldman further reflects on the screenplay's standout moments, such as the bicycle scene featuring Butch and Etta Place, crediting its whimsical success to his close collaboration with director George Roy Hill. Hill, who directed the film, advocated for injecting levity into the Western genre, suggesting the sequence as a playful interlude that humanizes Butch and underscores the duo's romanticized outlaw life amid mounting threats. This partnership extended to script revisions, where Hill's input refined the tone, blending humor with tension to make elements like the bicycle ride memorable and integral to the film's enduring appeal. Such insights underscore Goldman's view of screenwriting as a collaborative craft, refined through director-writer synergy. To accommodate this expanded analysis as Part Three, the original "Da Vinci" segment—Goldman's hypothetical adaptation of his short story about a young boy's relationship with an artistic barber and the conflict between artistry and business efficiency in a family barbershop—is restructured into Part Four, with slight revisions to earlier interviews for seamless narrative flow and updated context. This reorganization maintains the book's instructional arc while integrating the new Butch Cassidy material without disrupting prior content. The additions draw briefly from Goldman's earlier "Adventures" anecdotes on the project, transforming personal recollections into a pedagogical breakdown of screenplay mechanics.

Themes and Insights

Screenwriting Advice

In Adventures in the Screen Trade, articulates a foundational principle for screenwriters: ". Not now, not ever—knows the least goddam thing about what is or isn’t going to work at the ." This maxim underscores the profound unpredictability of audience reception in filmmaking, where even industry experts cannot reliably forecast success, as evidenced by studios rejecting future blockbusters like . Goldman advises writers to internalize this uncertainty. Goldman outlines practical techniques for constructing plot structure, emphasizing rising action toward a decisive climax. This method focuses on momentum and inevitability, ensuring the plot propels characters through escalating obstacles to a satisfying denouement, always grounded in clear cause-and-effect progression rather than contrived twists. He promotes starting as late as possible in scenes and the overall story to maintain pace. Goldman also offers specific advice on script development, such as assigning the best lines to star actors and avoiding overly detailed descriptions of stars to allow flexibility (). On rewriting, Goldman stresses relentless revision as the core of effective , urging writers to excise superfluous scenes and sharpen character motivations to heighten emotional authenticity and narrative efficiency. A key rule he promotes is to "start late and end early" in scenes and overall structure, diving into action to maintain pace and concluding before resolution feels dragged out, as in his directive: "Structure isn’t anything else but telling the story, starting as late as possible." This technique demands multiple drafts to refine motivations, ensuring every element serves the story's propulsion and avoids diluting tension with exposition or filler. Goldman cautions against over-reliance on rigid formulas, arguing that screenwriting thrives on and personal vision rather than mechanical rules, a rooted in his observation that no preset blueprint guarantees success in an unpredictable industry. He encourages writers to trust their gut in crafting unique narratives, warning that formulaic adherence stifles creativity and fails to capture the organic unpredictability of human experience. This approach, drawn from his decades of experience, positions as the writer's most reliable tool amid Hollywood's chaos.

Critiques of the Film Industry

In Adventures in the Screen Trade, critiques the for its pervasive risk-aversion, encapsulated in his famous dictum that "" about what makes a successful. This uncertainty, he argues, leads executives to favor formulaic, "safe" projects based on past hits rather than innovative storytelling, as no one can reliably predict audience response. For instance, major studios like passed on Star Wars (1977), forgoing billions in potential revenue from the film and its extensions, underscoring how fear of failure stifles bold creative risks. Goldman further highlights the outsized influence of stars and agents, who often derail projects through demands that compromise artistic visions. He recounts how delayed production on Marathon Man (1976) over minor details like a flashlight scene, illustrating stars' leverage to prioritize personal preferences over narrative coherence. Similarly, agents wield power by controlling star schedules, as seen in the case of for (1966), where availability dictated project timelines and led to rushed or altered creative decisions, ultimately resulting in films that feel fragmented or diluted. These dynamics, Goldman observes, elevate celebrity egos above collaborative filmmaking, fostering an environment where writers and directors have little say. The success of blockbusters like Star Wars and Jaws (1975), while groundbreaking, exacerbated these issues by shifting industry priorities from original storytelling to , sequels, and extensions. Goldman notes that Star Wars generated immense ancillary revenue through toys, books, and spin-offs—far exceeding earnings—prompting studios to chase similar "tentpole" models that prioritize scalable over standalone narratives. This focus, he contends, homogenized output, as executives bet on proven formulas like summer spectacles to mitigate risk, often at the expense of diverse, character-driven films. Throughout the book, Goldman portrays screenwriters as low-status "trade" workers in Hollywood's , positioned precariously between gatekeepers and top executives, and treated as disposable commodities. Writers, he explains, lack authorship control once a script is sold, with their ideas routinely rewritten or ignored by powerful intermediaries, reinforcing a culture where creativity is undervalued and easily discarded in favor of market-driven alterations. This disposability, Goldman asserts, perpetuates a cycle of frustration and turnover among scribes, who are essential yet marginalized in the industry's power structure.

Reception and Legacy

Critical Reception

Upon its release in 1983, Adventures in the Screen Trade quickly achieved bestseller status, captivating readers with William Goldman's unfiltered revelations about Hollywood's inner workings. Critics lauded the book for its candid insider perspective, blending personal anecdotes with sharp observations on the film industry's chaos, often described as a gossipy yet insightful exposé. , in a New York Times review, called it "a savvy, gossipy book by someone with considerable insight into the tricks of the trade," praising its lively storytelling and colorful anecdotes that demystified and production pitfalls. Similarly, highlighted its "the-way-it-really-is atmosphere," noting the shrewd wisdom embedded in Goldman's accounts of projects like and . The book's humor and realism resonated widely, earning comparisons to a survival guide for navigating Hollywood's unpredictability, with its emphasis on principles like appealing especially to aspiring seeking practical, no-nonsense . A D Magazine assessment from late 1983 commended its eyewitness portrayal of as a "bizarre gaggle of warring factions," underscoring the realism of screenwriter struggles and the role of in success. However, some reviews noted a mixed tone, critiquing the work's cynicism as occasionally overly or , with Goldman directing "affectionate " at directors and executives while offering spotty guidance on . Maslin pointed out its "surprisingly slapdash " and overly snappy , suggesting the pessimism might deter newcomers despite its entertaining edge. Kirkus echoed this, describing it as a "mishmash" laced with "zesty " and "cynical " that, while appealing to insiders, could overwhelm general readers with its jaded view of collaborative chaos.

Influence on Screenwriting and Hollywood

Adventures in the Screen Trade has established itself as an enduring classic in literature, frequently recommended in educational programs and professional circles for its candid portrayal of Hollywood's . organizations such as ScreenCraft continue to list it among essential reads for aspiring filmmakers as of 2025, highlighting its timeless insights into the creative and business challenges of the industry. Renowned has cited Goldman as a pivotal influence, describing him as "the dean of screenwriters" and crediting the book with shaping his early understanding of the profession during their long friendship. The book's iconic phrase, "nobody knows anything," popularized by Goldman to encapsulate the unpredictability of Hollywood success, has profoundly shaped industry attitudes toward risk and decision-making. This maxim, drawn from Goldman's experiences with hits like Butch Cassidy and the Sundance Kid, underscores the absence of reliable formulas for box-office outcomes and has been invoked in discussions of film production ever since its introduction in the 1983 text. It remains a touchstone for writers navigating the speculative nature of the business, reinforcing a philosophy of resilience amid constant uncertainty. Goldman's 2000 sequel, Which Lie Did I Tell? More Adventures in the Screen Trade, builds directly on the original's legacy by extending its explorations into the evolving landscape of the , including shifts in studio dynamics and creative control. Published as a follow-up to the 1983 volume, it maintains the memoir's irreverent tone while addressing new industry developments, such as the rise of franchises and changing roles. The work's influence extends to modern Hollywood memoirs, setting a benchmark for unfiltered insider accounts that demystify the industry's power structures and personal tolls. Biographer Egan observes that Adventures in the Screen Trade uniquely enhanced Goldman's reputation, inspiring subsequent generations of writers to produce similarly forthright narratives about their experiences. In 2025, amid ongoing disruptions from streaming platforms that have further fragmented traditional studio models, the book's emphasis on adaptability and skepticism toward retains acute relevance for screenwriters contending with algorithm-driven content decisions and global distribution challenges.

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