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Al Sherman

Al Sherman (September 7, 1897 – September 16, 1973) was a Russian-born American songwriter and composer, renowned for his contributions to the era of in the and . Born Avrum Sherman in Kiev, then part of the , into a Jewish musical family, he immigrated to the in 1909 after his family fled pogroms, first settling briefly in . His father, Samuel , was a musician who influenced his early interest in music, and Al taught himself as a teenager in . Sherman began his professional career as a staff at Remick Music Company in 1918, marking the start of his songwriting endeavors, and he went on to pen over 500 songs throughout his life. Sherman's breakthrough came in 1925 with his first hit, "Save Your Sorrow", followed by a string of popular tunes that captured the era's optimism and later the Great Depression's hardships, including "I Must Be Dreaming", "He's So Unusual", and "No, No, a Thousand Times No!". His most enduring works include "Livin' in the Sunlight, Lovin' in the Moonlight" (1930), written for Maurice Chevalier's film The Big Pond, and "You Gotta Be a Football Hero" (1933), a sports anthem that became a radio and stage staple. During , he achieved particular fame with "Potatoes Are Cheaper", a poignant Depression-era reflecting economic struggles, which he later adapted into his 1973 autobiography of the same name. A prolific collaborator, Sherman worked with lyricists such as Al Lewis, Abner Silver, and Edward Heyman on Broadway revues like the Ziegfeld Follies and musical films, extending his influence into the 1940s and 1950s with songs like "Pretending", "The Pigskin Polka", and his final major hit, "Comes A-Long-A-Love" (1952). In 1931, he formed the revue group "Songwriters on Parade" with fellow composers, touring the U.S. to promote their works. Married to Rosa Dancis since 1923, he was the father of brothers Robert and Richard Sherman, the Oscar-winning songwriting duo behind Disney classics like Mary Poppins (1964). Sherman died in Los Angeles at age 76, leaving a legacy as a bridge between vaudeville-era pop and mid-century musical theater.

Early Life

Birth and Family Origins

Al Sherman was born Avrum Sherman on September 7, 1897, in , then part of the (now ), into a with deep musical roots. His father, Samuel Sherman, was a professional violinist whose performances and teachings immersed the household in classical and traditions, fostering an early appreciation for melody and rhythm among the children. The family's stability was upended in 1903 when they fled a violent Cossack in , seeking refuge in , which was then under the . This abrupt relocation exposed young Avrum to a blend of Eastern and Central orchestral influences, amid the constant threat of that marked Jewish life in the region at the time. Samuel's skills proved vital during this period, occasionally securing performances that helped sustain the family. Within this turbulent yet musically enriched environment, Sherman developed his innate talent largely through self-directed learning, picking up the basics of from observing his father and experimenting with keys at home. By his early teens, this informal exposure had honed his ear for , laying the groundwork for his future as a , though formal lessons were scarce due to the family's hardships. Samuel remained a pivotal figure in Sherman's life until his death in 1948.

Immigration and Initial Struggles

In 1909, at the age of 12, Al Sherman and his family immigrated to the from , arriving in where they settled amid the city's dense, challenging urban environment of tenements and immigrant enclaves. The move marked a significant shift from their European roots, but the family soon faced economic instability in the bustling metropolis, compounded by the father's difficulties in securing steady employment as a . By 1910, following his parents' separation due to financial pressures, the 13-year-old Sherman quit school to become the primary breadwinner for his mother and siblings, taking on various odd jobs to make ends meet. These included delivering newspapers on the streets of and laboring in factories, roles typical for young immigrants navigating poverty and limited opportunities in early 20th-century . His limited formal ended abruptly, fostering a resourceful and independent character that would later influence his self-reliant approach to music. Around age 16, Sherman began teaching himself , drawing inspiration from the lively accompaniments in theaters, where he observed and emulated the improvisational styles of professional musicians. This self-directed learning, honed without formal instruction, allowed him to develop technical proficiency and an ear for popular melodies, setting the stage for his future career while underscoring the impact of his truncated schooling on his autodidactic growth.

Entry into Music Industry

By 1916, Al Sherman had transitioned into professional music work as a in City's silent movie theaters, where he provided live "mood music" accompaniment to enhance the emotional impact of films. His skills also led to brief acting roles in silent pictures produced by Universal Studios. In 1918, Sherman's songwriting career commenced when he joined Remick Music Company as a staff and songwriter, an entry point into the ecosystem of music publishing. At Remick, he collaborated with emerging talents including and , contributing to the company's catalog of popular tunes. Sherman became a member of the American Society of Composers, Authors and Publishers (ASCAP) in 1919, formalizing his status as a professional composer. His initial song credits emerged around this period, with publications dating to 1918, such as works co-written with collaborators like B.G. DeSylva, laying the groundwork for his subsequent successes in popular songwriting.

Career

Tin Pan Alley Beginnings

, the epicenter of American popular music publishing in , flourished from the late through , serving as a collaborative hub where songwriters, lyricists, and publishers created for , , and emerging recording industries. Centered on West 28th Street between Fifth and Sixth Avenues, this district earned its nickname from the cacophony of pianos and out-of-tune instruments used by "song pluggers" to promote new compositions to performers and the public. During the and , the era's output emphasized romantic ballads, novelty tunes, and syncopated rhythms, reflecting the cultural shifts of urbanization and the post-World War I boom, which provided the essential ecosystem for aspiring composers like Al Sherman to transition into professional songwriting. Sherman, having briefly worked as a at Remick Music Company, fully immersed himself in the scene by the early , evolving from a self-taught accompanying silent films to a dedicated . By 1925, he had transitioned to full-time songwriting, producing his early hit "Save Your Sorrow," a that showcased his knack for melodic hooks and emotional depth, recorded successfully by the Shannon Four. Over his career, Sherman penned more than 500 songs, with his 1920s output laying the groundwork for his prolific style blending whimsy and heartfelt lyricism. Central to Sherman's Tin Pan Alley success was the collaborative environment of New York publishing firms, where composers partnered closely with lyricists to craft complete songs for rapid commercialization. He frequently teamed with lyricists like Al Lewis, whose words complemented Sherman's upbeat melodies, as seen in their joint efforts that emphasized accessible, singable phrases ideal for vaudeville performers. These partnerships, often forged in the bustling offices of firms like Remick, allowed Sherman to refine his compositional voice amid the competitive drive to produce hits that could be "plugged" to artists for sheet music sales and performances.

Major Songwriting Hits

Al Sherman composed over 500 songs during his career, with many achieving significant popularity in the and through sales and recordings. His songwriting often featured upbeat, rhythmic melodies paired with lyrics that captured contemporary cultural moments, contributing to their immediate commercial appeal in the era. One of Sherman's early breakthroughs was "Lindbergh (The Eagle of the U.S.A.)" in 1927, co-written with Howard E. Johnson to celebrate Charles Lindbergh's historic solo transatlantic flight. The song's patriotic and triumphant tone resonated widely, reaching No. 4 on U.S. charts via Vernon Dalhart's recording on Columbia Records, which sold briskly amid the national fervor. Multiple artists, including Vaughn De Leath, covered it shortly after release, underscoring its rapid sheet music demand. In 1930, Sherman collaborated with lyricist Al Lewis on "Livin' in the Sunlight, Lovin' in the Moonlight," featured in the Paramount film The Big Pond starring Maurice Chevalier. Its lighthearted, optimistic lyrics about simple joys aligned with escapist sentiments during the Great Depression's onset, driving strong sheet music sales, with Chevalier's film performance boosting its visibility. Sherman's knack for timely themes shone again in "You Gotta Be a Football Hero" (full title: "You Gotta Be a Football Hero (To Get Along with the Beautiful Girls)"), co-written with Al Lewis and Buddy Fields in 1933. Evoking the era's college football craze, the humorous, syncopated number climbed to No. 10 on Billboard charts via Ben Bernie and All the Lads' version, which emphasized its playful energy through orchestral arrangements. Its enduring sheet music popularity reflected Sherman's focus on relatable, event-driven narratives that fueled radio plays and dance band covers. Sherman also achieved success with "No, No, a Thousand Times No!" in 1930, a novelty tune capturing the era's playful optimism.

Contributions to Film and Broadway

Al Sherman's early involvement in the film industry began during the silent era, where he secured bit acting roles starting in 1916 under a contract with Universal Studios. He appeared alongside prominent stars such as Mary Pickford, Mary Fuller, Clara Kimball Young, and William Powell, contributing to the burgeoning Hollywood scene while honing his musical talents. Additionally, Sherman's skills as a pianist were in demand for improvising mood music during silent film productions, with his services sought by actresses including Pauline Frederick, Mae Murray, and Olga Petrova. Transitioning to songwriting for the screen, Sherman made significant contributions to early talkies in the late 1920s and 1930s. His song "He's So Unusual," co-written with Al Lewis and Abner Silver in 1929, gained renewed prominence when featured in the 1929 musical film Sweetie, where it was performed by Helen Kane, whose boop-a-doop style helped popularize it. In 1930, Sherman penned "Livin' in the Sunlight, Lovin' in the Moonlight" (with Al Lewis) for The Big Pond, a Paramount Pictures production starring Maurice Chevalier, who introduced the jaunty tune in the film and propelled it to chart success. These integrations highlighted Sherman's ability to craft songs that enhanced narrative and character moments in early sound cinema. Sherman's work extended into additional Hollywood projects during the 1930s, including songs for The Sky's the Limit (1938) and uncredited contributions to other musicals, reflecting his growing presence in the industry as talkies dominated. He also composed for Sensations of 1945, blending his Tin Pan Alley style with cinematic demands. On Broadway, Sherman supplied songs for prominent revues of the 1920s and 1930s, including the Ziegfeld Follies, George White's Scandals, The Passing Show, and Earl Carroll's Vanities. These productions showcased his whimsical and romantic compositions, such as "What Do We Do on a Dew-Dew-Dewy Day" (with Charles Tobias and Howard Johnson), performed by Ruth Etting in 1927, which captured the era's lighthearted revue spirit. His contributions helped define the vibrant, song-driven spectacle of these shows, bridging his sheet music successes with live theatrical performance.

Personal Life

Marriage and Immediate Family

Al Sherman met Rosa Dancis, a actress, in 1921 while leading his on . The married on August 5, 1923, in . Rosa, born November 5, 1905, in to Russian Jewish immigrants Jacob Dancis and Sarah Redensky, brought a background in the to the and played a central role in maintaining family stability amid Sherman's burgeoning songwriting career. The Shermans' first son, Robert Bernard Sherman, was born on December 19, 1925, in . Their second son, Richard Morton Sherman, arrived on June 12, 1928, also in . During Al Sherman's peak years in , the family resided in , where the bustling urban environment shaped their daily life amid the demands of his professional travels and the economic fluctuations of the era. The household centered on music, with Rosa overseeing the home while Al pursued songwriting opportunities, though the family relocated to , in 1937.

Relationship with Sons and Mentorship

Al Sherman fostered a musical environment in his household, immersing his sons (born 1925) and (born 1928) in the world of songwriting and performance from an early age. As a prominent composer and skilled pianist, Sherman regularly played his compositions at home, exposing the boys to a repertoire of popular tunes and the intricacies of melody and lyric crafting. This informal home laid the foundation for their lifelong passion for music, encouraging them to experiment with instruments and ideas in a creative family setting. In the late 1930s, the Sherman family relocated from New York to Beverly Hills, California, in 1937, seeking new opportunities amid shifting industry landscapes. This move provided a more stable backdrop for shared musical pursuits, with the sons attending local schools while continuing to absorb their father's professional insights during evenings and weekends. The California setting allowed Al Sherman to maintain his songwriting career while closely guiding his children's development, blending familial life with artistic inspiration that strengthened their collaborative spirit. Al Sherman's mentorship extended to practical encouragement of his sons' talents, culminating in early collaborative efforts that preceded their independent breakthroughs. In 1951, he challenged and to co-write a together as a way to test and hone their skills, resulting in "Gold Can Buy You Anything But Love," which they successfully sold and published. This pivotal moment, guided by their father's expertise, marked the formation of the team and exemplified Al's role in nurturing their partnership. Sherman himself regarded this mentorship—pairing his sons into one of music's most enduring songwriting duos—as his greatest personal and professional achievement.

Later Years

Evolving Career in Mid-Century

In the 1940s and 1950s, Al Sherman transitioned further into songwriting, contributing to lesser-known scores amid the industry's shift toward musical features and wartime entertainment. One notable example was his collaboration with Harry Tobias on "Mr. Hepster's Dictionary," a novelty slang tune performed by in the 1945 Sensations of 1945, which captured the era's hepster culture through playful lyrics defining terms like "vout" and "solid." This work exemplified Sherman's adaptability to cinematic demands, building on his earlier 1930s efforts while aligning with the big band and influences still prevalent in productions. Sherman's output continued into the 1950s, though at a reduced pace compared to his peak, as he penned songs for emerging recording artists navigating the post-war music scene. In 1946, he co-wrote "Pretending" with Marty Symes, a recorded by artists like and , reflecting the era's romantic pop sensibilities. By 1950, Sherman teamed with George Howe for "The Pigskin ," a lighthearted football-themed novelty cut by , tying into the growing popularity of sports anthems. His 1952 composition "Comes A-Long-A-Love" became a hit for vocalist , marking one of his last significant chart successes and showcasing his ability to craft upbeat, accessible tunes for the emerging solo artist market. Several of Sherman's earlier hits found new life through mid-century adaptations by prominent performers, extending his influence beyond original releases. Nat King Cole's 1946 recording of "For Sentimental Reasons" (co-written by Sherman with Abner Silver and Edward Heyman in 1936) reached number one on the Harlem Hit Parade and number eight on the pop charts, revitalizing the song's romantic appeal in the and landscape. Similarly, Perry Como performed Sherman's 1933 standard "You Gotta Be a Football Hero" (with Al Lewis and Buddy Fields) on his 1956 television show, infusing the football anthem with charm amid the sport's rising cultural prominence. The evolving music industry posed challenges for Sherman, as the decline of the era after —driven by rising operational costs and the rise of radio, records, and eventually rock 'n' roll—reduced opportunities for traditional songwriters like him. With bands disbanding and audiences favoring solo acts and new genres, Sherman's prolific style gave way to occasional contributions, diminishing his visibility despite enduring catalog revivals.

Autobiography and Reflections

In 1973, Al Sherman published his autobiography Potatoes Are Cheaper, titled after his signature 1931 song that encapsulated the resilient optimism of the era. The book chronicles his life story, from his humble immigrant roots in to his rise as a prolific composer, interweaving personal anecdotes with the inspirations behind many of his over 500 songs. Key themes include the challenges and vibrancy of early 20th-century songwriting, vivid stories of collaborations with performers like , and Sherman's deep sense of family pride, particularly in mentoring his sons toward their own successes in music. Sherman spent his final years in Los Angeles, where he continued to reflect on his legacy amid a slowing professional pace following mid-century career shifts. No major unpublished writings or interviews from the 1960s and 1970s have been documented, though his autobiography stands as his primary late-life reflection. He died on September 16, 1973, in Los Angeles at the age of 76.

Legacy

Posthumous Recognition

One of the most prominent posthumous revivals of Al Sherman's work occurred with his 1929 song "He's So Unusual," co-written with Al Lewis and Abner Silver, which served as the title track and conceptual foundation for Cyndi Lauper's 1983 debut album She's So Unusual. Lauper's recording of the song closed the album and inspired its playful, eccentric aesthetic, contributing to the project's breakthrough success as the first debut album by a female artist to yield four top-five singles on the Billboard Hot 100. The album sold over 16 million copies worldwide, achieving multi-platinum status and introducing Sherman's Tin Pan Alley composition to a new generation of listeners. The album's distinctive , directly referencing the song's title through its whimsical imagery, earned a Grammy Award for Best Album Package in 1985, presented to Perr, further highlighting the enduring influence of Sherman's lyric on visual and musical design in pop culture. This revival not only boosted royalties for Sherman's estate but also cemented "He's So Unusual" as a bridge between early 20th-century songwriting and pop. Family-led recognitions have also played a key role in honoring Sherman's legacy. His grandson, , created the musical revue A Spoonful of Sherman in 2014 as a tribute to three generations of the Sherman songwriting dynasty, prominently featuring Al's early hits like "Livin' in the Sunlight," "Now's the Time to Fall in Love," and "You Gotta Be a Football Hero" in medleys and segments. The production, which intertwines Al's origins with his sons' Disney classics, has been staged internationally, including multiple revivals in at venues like the and a tour in 2018, as well as performances in the United States, such as at LifeHouse Theater in 2024 and Legacy Theatre in 2025. These efforts, produced under the family's oversight, have introduced Sherman's compositions to contemporary audiences through live theater and cast recordings, emphasizing his foundational influence on the family's musical heritage. Sherman's songs have been included in modern tributes and compilations celebrating Tin Pan Alley songwriters, such as selections in revue-style productions and historical music anthologies that showcase his upbeat, character-driven standards from the 1920s and 1930s. While no specific ASCAP posthumous awards are documented for Sherman individually, his catalog's ongoing performance and licensing through the organization continue to reflect industry acknowledgment of his prolific output, with family biographies like the 2009 documentary The Boys: The Sherman Brothers' Story crediting him as a pivotal mentor whose membership inspired his sons' careers.

Influence on Popular Music

Al Sherman's work in exemplified the era's shift toward accessible, upbeat songs with narrative flair, laying groundwork for modern pop's emphasis on catchy melodies and relatable storytelling. As a prolific , he contributed hundreds of tunes that blended sentimental ballads with lively rhythms, influencing the standardization of the 32-bar AABA form that became a staple in 20th-century . His hits, such as "On the Beach at Bali-Bali" and "Save Your Sorrow," captured everyday emotions in simple, singable structures, bridging 's sheet-music dominance to the recording era's focus on broad appeal. Sherman's legacy extended through his sons, Robert and Richard Sherman, whose Disney successes echoed his melodic simplicity and emotional depth. Encouraged by Al to collaborate rather than compete, the brothers developed a partnership that produced over 1,000 songs, including Academy Award-winning scores for and enduring anthems like "." This familial torchbearing transformed Al's style into family-friendly pop, with whimsical narratives and optimistic tones that dominated mid-century film musicals. Sherman's compositions often intertwined with pivotal historical moments, amplifying their cultural resonance and longevity in American media. His 1927 hit "Lindbergh (The Eagle of the U.S.A.)," co-written with Howard Johnson and recorded by Vernon Dalhart just days after Charles Lindbergh's transatlantic flight, became an instant sensation, evoking national pride through sentimental lyrics and patriotic motifs that included snippets of "The Star-Spangled Banner." The song's rapid production and widespread adoption exemplified Tin Pan Alley's responsiveness to current events, ensuring its endurance in recordings and revivals that reflect ongoing fascination with aviation heroism. As a Russian-Jewish immigrant, Sherman embodied the profound Jewish-American imprint on U.S. music, where émigrés dominated Tin Pan Alley's publishing and songwriting from 1910 to 1940, infusing the industry with innovative rhythms drawn from Yiddish theater and . Jewish creators like Sherman helped assimilate diverse influences—European folk, , and —into mainstream pop, fostering a multicultural songbook that shaped American identity amid waves of . His success underscored this , highlighting how Jewish songwriters professionalized while navigating cultural assimilation.

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