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Andre Harrell

Andre Harrell (September 26, 1960 – May 7, 2020) was an American record executive, rapper, songwriter, and television producer best known for founding Uptown Records in 1986 and pioneering the hip-hop soul genre that blended hip-hop rhythms with R&B melodies.^[1]^[2]^[3] Born in Harlem, New York City, Harrell grew up in a working-class family and began his music career in the late 1970s as part of the hip-hop duo Dr. Jeckyll & Mr. Hyde, which released the hit single "Genius Rap" in 1981.^[1]^[3] After studying communications and business management at Baruch College and Lehman College, he transitioned into music management in 1983 by joining Russell Simmons' Rush Management Corporation, where he rose to vice president and helped launch artists like Run-D.M.C., LL Cool J, and Whodini before contributing to the early operations of Def Jam Recordings.^[1]^[2] In 1986, Harrell founded Uptown Records as an imprint of MCA Records, signing and developing breakthrough acts such as Heavy D & the Boyz, Al B. Sure!, Guy, Jodeci, and Mary J. Blige, whose 1992 debut album What's the 411? exemplified the hip-hop soul sound under Harrell's vision.^[1]^[2]^[3] He also mentored Sean "Diddy" Combs, hiring him as an intern in 1988 and promoting him to executive roles, which laid the foundation for Combs' own Bad Boy Records empire.^[2]^[3] By the early 1990s, Uptown's success secured a $50 million deal with MCA, enabling Harrell to expand into film and television, including serving as executive producer for the Fox series New York Undercover from 1994 to 1998.^[3]^[4] Harrell's influence extended further when he became president and CEO of Motown Records in 1995, revitalizing the label by signing artists like Queen Latifah and overseeing projects with Stevie Wonder and Diana Ross until 1997.^[1]^[2] Later, he launched Harrell Records in the 2010s and served as vice chairman of Revolt TV starting in 2013, while receiving accolades such as the BET Culture Creators Award in 2016 for his role in shaping urban music and entertainment.^[1]^[2] Harrell died of heart failure at his home in Los Angeles on May 7, 2020, at the age of 59, leaving a lasting legacy as a visionary who mainstreamed Black cultural expression in the music industry, including the 2024 announcement of a BET miniseries about Uptown Records.^[2]^[4]^[5]

Early Life and Education

Family and Childhood

Andre Harrell was born Andre O'Neal Harrell on September 26, 1960, in Harlem, New York City, and raised in the Bronx borough.^[1]^[6] His father, Bernie Harrell, worked as a foreman at the Hunts Point Produce Market, a bustling wholesale facility in the South Bronx that supplied much of the city's fresh produce.^[6] His mother, Hattie Harrell, served as a nurse's aide, providing care in local healthcare settings amid the challenges of urban life.^[6] The family resided in the Bronxdale Houses, a public housing project in the East Bronx, where Harrell experienced the realities of working-class existence in a densely populated, diverse neighborhood.^[7] Harrell grew up alongside his brother, Greg, in an environment marked by economic hardship but also resilience.^[6] His parents' demanding jobs exemplified a strong work ethic, as they labored long hours to support the family despite limited resources.^[7] This dedication, combined with his mother's nurturing support, fostered in Harrell an early optimism and ambition, convincing him even as a child that he was destined for greater opportunities beyond the projects.^[7] During the 1970s, Harrell's childhood in the Bronx coincided with the birthplace of hip-hop culture, as block parties, graffiti, and breakdancing emerged from the very streets and housing developments around him.^[7] The project's proximity to these creative fermentations exposed him to the raw energy of emerging artists and DJs, shaping his worldview amid the social and economic turbulence of the era, including rising crime and urban decay.^[7] These formative influences, rooted in family stability and street-level innovation, laid the groundwork for his future pursuits in music and entertainment.

Education and Early Interests

Andre Harrell was born in Harlem, where he attended Eastern Academy and Junior High School 123, before his family moved to the Bronx, immersing himself in the vibrant urban culture of New York City during his formative years.^[1] Harrell graduated from Charles Evans Hughes High School in Manhattan in 1978.^[1] Following high school, he enrolled at Baruch College before transferring to Lehman College in the fall of 1980, where he majored in communications and business management with aspirations of becoming a newscaster.^[6]^[8] During his time at Lehman College, Harrell developed a keen interest in advertising, media, and music, fields that aligned with his communications studies and shaped his future career trajectory.^[9] These pursuits were influenced by part-time opportunities in radio, where he gained hands-on experience in broadcasting and sales, honing skills that bridged his academic background with professional ambitions.^[3] Upon leaving Lehman College during his junior year in 1983, Harrell immediately entered the advertising field, taking a role as an account executive at the gospel radio station WWRL.^[1] A year later, he advanced to the advertising department at 1010 WINS, New York City's prominent all-news radio station, where he worked in ad sales and further cultivated his expertise in media operations.^[9]^[3]

Career

Early Music Career

Andre Harrell entered the music industry as a performer in the early 1980s, forming the hip-hop duo Dr. Jeckyll & Mr. Hyde with his high school friend Alonzo Brown, who took the stage name Mr. Hyde, while Harrell performed as Dr. Jeckyll.^[10]^[6] The duo, known for their clean-cut style and lyrical wordplay, debuted with the single "Genius Rap" in 1981 on Profile Records, which featured innovative sampling of a Tom Tom Club track and marked Harrell's initial foray into rap as an artist.^[11]^[12] Throughout the early 1980s, Dr. Jeckyll & Mr. Hyde performed at clubs and events in New York City, releasing additional singles like "A.M./P.M." in 1984 that showcased their blend of upbeat production and clever rhymes, contributing to the burgeoning East Coast hip-hop scene.^[3] As the duo's activities wound down, Harrell began shifting his focus from performing to production and management, recognizing opportunities behind the scenes to shape the genre's growth.^[13] Harrell's background in communications from Lehman College provided foundational skills in promotion that informed his evolving interests, leading him to leverage his prior experience in radio advertising sales at stations like WINS to transition into music industry roles.^[3] In 1983, he joined Russell Simmons' Rush Management as an executive, where he honed his business acumen by working with acts like Run-D.M.C. and Whodini, marking the end of his performing phase and the start of his behind-the-scenes influence.^[14]^[11]

Uptown Records Era

In 1986, Andre Harrell founded Uptown Records as an independent label in New York City, securing a distribution deal with MCA Records that allowed it to focus on urban music acts while leveraging MCA's resources for national reach.^[3]^[15] Harrell's vision emphasized artist development, starting with a compilation album, Uptown Is Kickin' It, which showcased early signings and set the tone for the label's eclectic roster blending rap and R&B influences.^[15] Under Harrell's leadership, Uptown signed and nurtured several breakthrough artists, beginning with Heavy D & the Boyz, whose 1987 debut Living Large achieved gold status and established the label's hip-hop foundation.^[15] Subsequent signings included rapper Father MC, whose 1990 album Father's Day highlighted clever lyricism over smooth beats; the R&B group Guy, led by producer Teddy Riley, with their self-titled 1989 debut pioneering new jack swing; and Al B. Sure!, whose 1988 album In Effect Mode was certified double platinum by the RIAA.^[15]^[3] The label further elevated female and group acts, signing Mary J. Blige in the early 1990s—her 1992 debut What's the 411? marked a pivotal moment—and Jodeci, whose 1991 album Forever My Lady topped R&B charts with its sensual harmonies.^[15]^[3] Additionally, through A&R efforts, Uptown scouted early talent like the Notorious B.I.G., whose demo caught attention during this period before transitioning elsewhere.^[3]^[15] Harrell coined and popularized the "hip-hop soul" genre at Uptown, fusing hip-hop's rhythmic and lyrical elements with R&B's melodic structures to create an accessible, street-rooted sound that resonated with urban audiences.^[3]^[9] This innovation was embodied in tracks like Mary J. Blige's "Real Love" and Jodeci's emotive hooks, which blended raw emotion with hip-hop beats, reviving R&B's relevance in the early 1990s.^[9] Complementing the music, Harrell promoted a luxurious "Uptown" lifestyle image—often termed "ghetto fabulous"—that celebrated Black aspiration through sophisticated fashion, high-energy videos, and a sense of cultural elevation, positioning the label as a lifestyle brand beyond mere recordings.^[13]^[9] A key aspect of Uptown's operations was Harrell's talent scouting, exemplified by hiring Sean "Puffy" Combs as an intern in 1990 after Combs persistently sought entry through mutual connections like Heavy D.^[16]^[3] Recognizing Combs' drive, Harrell quickly promoted him to A&R director, where he contributed to artist development and production, helping shape Uptown's signature sound before Combs' later independent ventures.^[16]^[3]

Later Executive Roles

In 1995, amid ongoing tensions with MCA Records over creative control and production budgets at Uptown Records, Andre Harrell departed the label he founded to pursue a major executive opportunity. His track record of building a successful urban music roster at Uptown positioned him for high-level roles at established imprints.^[17]^[18] Harrell was appointed president and CEO of Motown Records in October 1995 by PolyGram, with a reported five-year contract valued at around $20-30 million. During his tenure from 1995 to 1997, he sought to revitalize the storied label's focus on R&B by signing new acts and emphasizing contemporary urban sounds to recapture its historical prominence in the genre. However, the period was marked by challenges, including a lack of major commercial breakthroughs and internal disagreements over artistic direction and operations, leading to his dismissal in August 1997.^[18]^[19]^[20] Following his exit from Motown, Harrell joined Bad Boy Entertainment as president starting in 1997, where he oversaw the urban music division and contributed to the label's strategic growth during its peak years. In this role, he mentored emerging talent and helped navigate the imprint's expansion in hip-hop and R&B, leveraging his expertise in artist development until around 2000.^[6]^[21]^[2] Later, Harrell deepened his involvement in media ventures through Revolt, serving as vice chairman of Revolt TV from 2014 onward and contributing to its film production arm, Revolt Films. In this capacity, he focused on business development and strategic partnerships to amplify urban music content across platforms. A key initiative under his leadership was the launch of the inaugural Revolt Music Conference in October 2014 in Miami, aimed at fostering industry connections and innovation in hip-hop and R&B.^[22]^[23]^[24]

Media and Production Work

Harrell expanded into media production through a 1992 multimedia deal with MCA, which enabled him to develop films and television projects that highlighted urban Black experiences and integrated hip-hop elements.^[10] This agreement built on his executive experience at Motown, providing a foundation for broader creative ventures beyond music.^[20] One of his earliest productions was the 1991 romantic comedy film Strictly Business, where he served as producer and emphasized authentic portrayals of Black professionals in New York City, featuring a soundtrack that blended R&B and emerging hip-hop sounds.^[6] The film starred Joseph C. Phillips and Halle Berry, marking a significant step in Harrell's efforts to bring hip-hop culture to mainstream cinema.^[16] Harrell's most notable television contribution was as executive producer of the police drama series New York Undercover, which aired on Fox from 1994 to 1998 across four seasons.^[10] The show innovated by centering urban storytelling around Black and Latino detectives, while prominently featuring hip-hop and R&B soundtracks from artists like The Notorious B.I.G., Mary J. Blige, and SWV, thereby bridging music and narrative to reflect contemporary Black culture.^[6] This integration helped popularize hip-hop as a core element of prime-time television.^[20] In the late 1990s and early 2000s, Harrell continued producing content focused on Black youth and culture, including an episode of the Nickelodeon sitcom Cousin Skeeter in 1998, where he acted as executive producer.^[25] He also produced the 2003 dance film Honey, starring Jessica Alba and Mekhi Phifer, which incorporated hip-hop dance and music to appeal to younger audiences.^[25] During the 2010s, Harrell contributed to multimedia expansion at Revolt TV as vice chairman starting in 2014, where he helped develop content strategies that amplified hip-hop narratives across television and digital platforms.^[22] His efforts included overseeing initiatives like the Revolt Music Conference and supporting original programming that emphasized Black cultural stories.^[25] Additionally, Harrell executive produced the three-part BET scripted miniseries Uptown, announced in 2019, which chronicled the history of his Uptown Records era and aimed to educate on hip-hop's evolution.^[26]

Personal Life and Mentorship

Family and Relationships

Andre Harrell shared a long-term relationship with Wendy Credle, an entertainment lawyer, whom he later married.^[6]^[27] The couple had one son together, Gianni Credle-Harrell, born in December 1994.^[28]^[29] Harrell and Credle maintained a relatively private personal life despite his prominent role in the music industry, with few public details emerging about their marriage or divorce.^[30] Credle, who pursued her own career in music law, co-parented Gianni following their separation, and the family occasionally appeared together at industry events in later years.^[27]^[31]

Influence on Protégés

Harrell's mentorship of Sean "Diddy" Combs began at Uptown Records, where he hired the young Combs as an intern and nurtured his talents, promoting him to roles that honed his executive skills. After Harrell's departure from Uptown in 1995, Combs founded Bad Boy Records, crediting Harrell's guidance for instilling the vision to transform hip-hop into a structured business enterprise. Combs later invited Harrell to serve as president of Bad Boy Entertainment and vice chairman of Revolt TV, where their collaboration continued into the 2010s, emphasizing hip-hop's potential as a lifestyle and economic force. As Combs reflected, "He was our first mentor, and that really started to bring some structure to hip-hop, because it was being seen as another form of music that we could make money from," while also praising Harrell for showing "how to use hip-hop to build a Black economy."^[16] Harrell provided pivotal creative direction to artists like Mary J. Blige and Jodeci, shaping their branding to fuse R&B with hip-hop elements in what became known as "hip-hop soul." For Blige, whom he signed to Uptown in 1989, Harrell offered guidance on authenticity and resilience, helping her navigate her early career challenges and establish a raw, street-infused image that defined her breakthrough album What's the 411? (1992). Blige later described him as "a real father to me in the music business," stating, "I don't know where I would be if you didn't believe in me," and dedicated her 2021 documentary Mary J. Blige's My Life to his memory. Similarly, Harrell directed Jodeci's aesthetic toward urban sophistication, blending smooth harmonies with hip-hop swagger on their debut Forever My Lady (1991), which influenced R&B's visual and sonic evolution.^[32]^[3] Beyond individual artists, Harrell's influence extended to hip-hop executives through his advisory roles and networking in the 2000s and 2010s, particularly at Revolt TV, where he served as vice chairman and mentored emerging leaders on cultural representation and business strategies. He advocated for unapologetic Black excellence, promoting "ghetto-fabulous" branding that elevated hip-hop's corporate blueprint while fostering movements for economic empowerment. Protégés like Combs highlighted Harrell's emphasis on viewing hip-hop as a tool for building brands and cultural movements, as Combs noted: "Early on, Andre was able to see hip-hop as a lifestyle... He showed us how to use it to build brands, build businesses, and build movements." This approach inspired a generation of executives to prioritize authentic representation alongside savvy entrepreneurship.^[33]^[21]

Death and Legacy

Final Years and Death

In the late 2010s, Andre Harrell maintained his role as vice chairman of Revolt TV, Diddy's multi-platform music network, where he contributed to initiatives like the Revolt Music Summit held in Atlanta in 2019.^[34] This period marked a continuation of his influence in the music industry, including consultations on projects such as a planned BET miniseries about Uptown Records.^[35] Harrell, who resided in Los Angeles, had been dealing with ongoing heart problems for several years leading up to his death.^[6] Harrell died on May 7, 2020, at the age of 59, from heart failure at his home in West Hollywood, California.^[6] His ex-wife, Wendy Credle, confirmed the cause of death and noted that his cardiac issues had persisted over time, though no connection to COVID-19 complications was reported.^[35] News of his passing was first shared on social media by DJ D-Nice during an Instagram Live session, prompting widespread shock in the entertainment community.^[35] A private funeral service for Harrell was held on May 23, 2020, at Vander Plaat-Caggiano Funeral Home in Fair Lawn, New Jersey, attended by close family and industry figures including Mariah Carey, Mary J. Blige, Chris Rock, L.A. Reid, and Lyor Cohen.^[36] The following day, May 24, a virtual tribute broadcast titled A Tribute to Andre Harrell: Mr. Champagne & Bubbles aired across BET, Revolt TV, and other platforms, featuring party-style remembrances in line with Harrell's wishes for a celebratory send-off with music like Frankie Beverly and Maze's "Before I Let Go."^[37] Tributes poured in from family members, such as his son Gianni Credle Harrell, and peers like Sean "Diddy" Combs, who described Harrell as a father figure, alongside messages from Babyface, Jamie Foxx, and Russell Simmons.^[37]^[36]

Cultural Impact and Honors

Andre Harrell's pioneering work at Uptown Records played a pivotal role in mainstreaming hip-hop soul, a genre that fused the raw energy of hip-hop with the melodic traditions of R&B, thereby influencing the broader 1990s R&B-hip-hop fusion landscape.^[3]^[9] By signing artists like Mary J. Blige and collaborating with producers such as Teddy Riley, Harrell helped birth the "new jack swing" movement, characterized by upbeat rhythms, synthesized beats, and streetwise lyrics that bridged urban contemporary sounds with dance-pop elements.^[21]^[38] This innovation not only revitalized R&B but also elevated hip-hop's cultural presence in mainstream music, setting the stage for genre-blending acts throughout the decade.^[25] Harrell also profoundly shaped the commercial image of urban music, promoting a "ghetto fabulous" aesthetic that combined luxury branding with authentic Black cultural expression, as seen in Uptown's emphasis on sophisticated visuals and narratives.^[21] His vision extended to diverse media representation, influencing how hip-hop and R&B were portrayed in television and film, and fostering a sense of Black excellence that resonated beyond music into broader cultural spheres.^[9] Through his mentorship network, Harrell's influence amplified these shifts, connecting emerging talents to opportunities that perpetuated his innovative approach.^[39] In recognition of his enduring contributions, Harrell received several posthumous honors, including an honorary Doctor of Music degree from Lehman College in 2023, awarded at their Leadership Gala for his transformative impact on music as a Harlem native and alumnus.^[40]^[41] Industry acknowledgments have further cemented his legacy, with frequent mentions in hip-hop histories for bridging genres and launching the hip-hop soul era,^[6] as well as the Andre Harrell Legacy Award presented at the Hip Hop Museum Gala in October 2025.^[42]

References

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Andre Harrell's Biography - The HistoryMakers
Feb 23, 2018 · Producer and record executive Andre Harrell was born on September 26, 1960 in Harlem, New York. Harrell attended Eastern Academy and Junior High School 123.
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Andre Harrell, Uptown Records Founder And Role Model To Sean ...
Influential music executive Andre Harrell, the founder of the pioneering hip-hop and R&B label Uptown Records who's credited with giving Sean "Diddy" Combs ...Missing: biography | Show results with:biography
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Andre Harrell, founder of Uptown Records, was a massively influential record executive that shaped the sound of R&B and hip-hop.Missing: biography | Show results with:biography
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Andre Harrell Biography | Fandango
Andre Harrell, born September 26, 1960, was a legendary music executive and founder of Uptown Records, a label that shaped the sound of R&B and hip-hop in ...
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May 10, 2020 · Andre O'Neal Harrell was born in the Bronx on Sep. 26, 1960. His father, Bernie, worked at the Hunts Point produce market in the Bronx; his ...Missing: family | Show results with:family
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Born Andre O'Neal Harrell to a supermarket foreman and a nurse's aide, Harrell grew up in the housing projects of the Bronx, New York. While both of his parents ...
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May 9, 2020 · ” After meeting Russell Simmons in 1983, Harrell joined the rap mogul's Rush Management company, rising in the ranks to eventually become vice ...
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Dec 9, 2011 · ONYX, DJ QUIK, NINE, CAMP LO, AND MORE! 30 years since Dr. Jeckyll & Mr. Hyde's ground-breaking “Genius Rap” in 1981. Available everywhere ...
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May 10, 2020 · He created the hip-hop duo Dr. Jeckyll & Mr. Hyde with a high school friend and soon moved into management. He joined Russell Simmons' hip ...
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May 9, 2020 · He graduated from Charles Evans Hughes High School in 1978, then attended Baruch College and later transferred to Lehman College, where he ...
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Mar 5, 2019 · Uptown Records was founded by Andre Harrell, a former member of the group Dr. Jackell and Mr. Hyde. It quickly set up a distribution deal ...
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Aug 2, 2023 · Originally a teen rapper as half of the duo Dr. Jeckyll & Mr. Hyde, New York City Andre Harrell started his career at Def Jam, ...<|control11|><|separator|>
[16]
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May 14, 2020 · He started Harrell Records as an imprint under Atlantic Records and later launched the Nu America ad agency. Both initiatives embodied the same ...
[17]
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Aug 8, 1997 · ... Harrell in 1995 to leave MCA-owned Uptown Records with a lucrative five-year deal worth an estimated $30-million in salary and bonuses--$20 ...
[18]
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Aug 11, 1997 · But Harrell's departure from the label Thursday raised far fewer eyebrows, as the ouster practically had been predicted since the day the former ...
[19]
Andre Harrell, Founder of Uptown Records, Dies at 59 - Billboard
May 9, 2020 · But Harrell's time at the legendary label was short and largely unsuccessful, and he was fired in 1997.
[20]
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May 9, 2020 · Uptown's ethos came from Harrell's combined experiences as a NY nightlife VIP; an ad sales exec; an early rap star in his own right as part of ...
[21]
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REVOLT TV To Launch Inaugural Music Conference To Mark One-Year Anniversary, Andre Harrell Appointed Vice Chairman Of REVOLT · News provided by · Share this ...
[23]
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Jul 9, 2014 · In his new role, Harrell will use his extensive music knowledge to lead the inaugural REVOLT Music Conference (RMC) taking place October 2014 in ...
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Dec 4, 2019 · BET Networks has given a green light to Uptown, a three-part original scripted miniseries that will chronicle the story of Andre Harrell's ...
[26]
Music Executive Andre Harrell Dies at Age 59 - People.com
May 9, 2020 · I salute you KING!!” Andre is survived by his 25-year-old son, Gianni Credle-Harrell, and Gianni's mother, entertainment lawyer Wendy Credle.
[27]
A tribute to Andre Harrell to air on REVOLT, BET, iONE digital ...
May 19, 2020 · The event will be executive produced by Andre's 25-year-old son, Gianni Credle-Harrell; Andre's ex-wife and mother of Gianni, Wendy Credle; and ...
[28]
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Feb 9, 2022 · She had one son, Gianni Credle-Harrell, with the late Andre Harrell. Wendy Credle was interviewed by The HistoryMakers on February 9, 2022.
[29]
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[30]
56 Wendy R Credle Stock Photos & High-Res Pictures - Getty Images
Wendy Credle and Andre Harrell attend O'Neal McKnight and Miriam Sternoff's Marriage Celebration at Up & Down on May 18, 2014 in New York City.
[31]
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Andre Harrell was a hip-hop and R&B visionary who started Uptown Records and discovered Sean “Diddy” Combs.
[32]
Celebrities coming together for tribute to late hip hop mogul Andre ...
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[33]
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May 12, 2020 · Mary J. Blige has shared a touching tribute to Andre Harrell following his death on Thursday (May 7) from heart failure.
[34]
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[35]
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[37]
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[38]
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May 12, 2020 · As a record label owner, executive and industry insider, Harrell helped to create the blueprint that many Hip Hop entrepreneurs followed. His ...
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[41]
Honorees - Lehman College
Andre Harrell (1960-2020), born and raised in the Bronx, spent three years as a student at Lehman College, from the Fall of 1980 to the Spring of 1983. He was ...
[42]
[PDF] Minutes of the Meeting of the Board of Trustees - CUNY
May 15, 2023 · RESOLVED, That Lehman College shall award Andre Harrell the degree of Doctor of. Music, honoris causa, posthumously, at its annual gala on June ...
[43]
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Oct 17, 2025 · The Hip Hop Museum Gala honored music mogul Andre Harrell with a posthumous Legacy Award on October 15, 2025. more. View all 3 comments.Missing: honorary degree Lehman College<|separator|>