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Aputure

Aputure is a multinational company specializing in the design and manufacture of professional LED lighting fixtures, light-shaping accessories, and control software for filmmakers, videographers, and photographers. Founded in in , , by a team of filmmakers and videographers seeking affordable, high-quality equipment, Aputure has grown into one of the fastest-expanding firms, with offices in (), (), (), and . The company's product lineup includes flagship series such as the Light Storm (e.g., LS 1200d Pro, a 1,200W daylight LED point-source light), (e.g., STORM 1200x, a 1,200W tunable white high-fidelity lamp), (e.g., 2x1, a 1,000W tunable color panel), and more affordable lines, alongside innovative tools like the INFINIMAT diffusion mats and Sidus Link app-based control systems. In 2025, Aputure launched the XT52, a 5,200W daylight LED fixture, and the series, expanding its high-output offerings. Aputure emphasizes spectral accuracy, , and ecosystem integration, with features like Bowens mounts and control enabling versatile setups for professional productions. In 2023, Aputure expanded through the acquisition of Prolycht, enhancing its portfolio with advanced series lights. Aputure's innovations have earned widespread recognition, including multiple NAB Show Product of the Year awards (e.g., four in 2024 for Sidus Link Pro, Sidus One, INFINIMAT 8x8, and INFINIMAT 20x20). Its lighting solutions have been used in acclaimed films such as The Creator (2023), which received a BAFTA nomination for Best Special Visual Effects. In 2025, Aputure received Definition Magazine's Award for advancing color science in virtual production and Lighting Excellence Awards for color technology and outstanding contribution.

History

Founding and early years

Aputure was founded in 2005 in , , by a team of inspired filmmakers and videographers, including co-founders and CEO Ian Xie, Ted Sim, and Polo Zheng, who sought to produce high-quality content but were hindered by the prohibitive costs of professional cinema equipment. The company's origins stemmed from this frustration, leading the team to prioritize the development of accessible tools that could democratize without compromising on quality. Initially, Aputure operated as an online electronics store, leveraging the founders' expertise in camera gear to identify gaps in the market for affordable solutions. This bootstrapped approach allowed the company to establish operations in Shenzhen's vibrant tech hub, where proximity to manufacturing resources facilitated and iteration. The focus was on LED technology, which offered and portability over traditional , targeting independent creators who lacked budgets for high-end gear. Among its earliest innovations was the Amaran series of LED panels, including the Amaran 198, a lightweight, daylight-balanced fixture with 198 LEDs designed for on-camera use in entry-level . These panels emphasized high color accuracy (CRI 95+) and ease of integration, addressing key pain points for aspiring videographers by providing professional-grade illumination at a fraction of the cost of competitors. Early market entry proved challenging amid Shenzhen's competitive landscape, where the company bootstrapped growth through direct sales and community feedback, gradually building a reputation for reliable, budget-friendly tools.

Growth and key milestones

In the , Aputure experienced rapid expansion by leveraging advanced LED to penetrate professional markets, transitioning from niche video solutions to high-end fixtures favored by filmmakers worldwide. This period marked the company's shift toward innovative, color-accurate LEDs that addressed the demands of and productions, solidifying its reputation as one of the fastest-growing firms. A pivotal milestone came in 2017 with the launch of the LS 300d, Aputure's first daylight-balanced LED monolight, which delivered unprecedented output at an accessible price point and quickly became a staple for independent cinematographers. Building on this momentum, the company introduced the Nova P300c in 2020, an RGBWW LED panel that expanded creative possibilities with over 90% Rec.2020 color coverage and built-in effects, catering to the rising need for versatile soft lighting in workflows. By 2022, Aputure broadened its reach to budget-conscious creators through the series, which offered compact, app-controllable RGBWW lights like and point-source models, democratizing professional-grade illumination for content creators and small crews. In 2024, the Amaran brand spun off as an independent sister company to further target content creators with specialized hardware and software. In 2023, the acquisition of Prolycht enhanced Aputure's expertise, integrating advanced Orion-series technology to accelerate product innovation and production scaling. The company's growth culminated in with the release of the STORM XT52, a 5200W tunable white point-source LED featuring color technology for superior accuracy, positioning Aputure at the forefront of high-output cinema lighting. Key partnerships underscored this trajectory, including Aputure's role as the official camera lighting provider for the 2025 , where its fixtures illuminated director interviews and Labs sessions, marking the first such collaboration in the event's history. These achievements, alongside internal expansions in R&D and manufacturing capacity centered in , propelled Aputure's global adoption among productions ranging from indie features to blockbusters.

Products

Lighting fixtures

Aputure's lighting fixtures primarily consist of LED-based sources designed for professional and , emphasizing portability, color accuracy, and versatility for on-set applications. These fixtures span a range of power outputs from compact 100W units to high-intensity 5200W models, enabling filmmakers to achieve precise illumination in diverse scenarios, from intimate interviews to large-scale exteriors. Point-source monolights form a core category, delivering focused, high-output daylight or tunable light through Bowens-mount heads compatible with standard modifiers. The LS 600d Pro, for instance, provides 600W of daylight-balanced output at 5600K with CRI ≥96 and TLCI ≥96, offering weather resistance suitable for light rain via sealed components and waterproof fans. Following the 2023 acquisition of Prolycht, Aputure's portfolio includes the advanced Orion series, such as the Orion 675 FS, a 675W full-spectrum RGBACL point-source light with CRI ≥96, TLCI ≥98, and Bowens mount for enhanced color gamut coverage. Similarly, the STORM 400x features 400W tunable white light from 2500K to 10,000K, achieving CRI ≥95 and TLCI ≥95, with full IP65 rating for dust and water protection in extreme conditions, including rain. At the higher end, the STORM XT52 delivers 5200W of tunable white output across 2500K-10,000K, surpassing traditional 6000W HMI fixtures in efficiency while maintaining IP65 weather resistance. Entry-level options like the Amaran 100d S offer 100W at 5600K with CRI 96+ and TLCI 99+, prioritizing affordability for independent creators. Panel lights provide broad, even illumination with advanced color control, ideal for soft key or background fills in studio settings. The Nova P600c RGBWW outputs 600W across a 2000K-10,000K range, featuring CRI ≥95 and TLCI ≥95, along with pixel-level control via four independent light engines for dynamic effects like color washes or . The newer Nova II 2x1, launched in September 2025, advances this lineup with 1,000W tunable output from 1,800K to 20,000K, CRI/TLCI ≥95, a 35° native beam angle, and IP65 weather protection using BLAIR-CG multi-chipset technology for superior spectral accuracy. This model's HSI, RGB, and XY color modes support precise matching of practical lights on set, enhancing narrative flexibility in cinematic productions. Tube lights cater to linear effects and practical setups, such as simulating or architectural accents. The INFINIBAR PB12, a 4-foot RGBWW tube, delivers 27W with 96 programmable pixels, CRI 96, and TLCI 98, enabling seamless color transitions and vibrant patterns tunable from 2000K to 10,000K. These fixtures integrate with the Sidus Link app for wireless adjustments, streamlining workflow without delving into separate control systems. Overall, Aputure's fixtures emphasize high color fidelity with consistent CRI and TLCI scores above 95 across models, alongside IP54 or IP65 ratings on select weather-resistant units for reliable outdoor use. This evolution from fixed daylight sources to tunable white and full RGBWW capabilities allows cinematographers to replicate complex lighting scenarios, from warm interiors to cool exteriors, while minimizing power draw compared to legacy or HMI alternatives.

Accessories and control systems

Aputure offers a range of light modifiers designed to shape and direct illumination from their LED fixtures, enabling cinematographers to achieve diverse lighting effects in and . Key accessories include the Light Dome series of softboxes, which provide diffused, wraparound lighting through their parabolic design and fabric layers. For instance, the Light Dome 150 features a 150cm with multiple diffusion options for soft, even coverage, compatible with Bowens Mount fixtures. Fresnel lenses, such as the Fresnel 2X, allow for focused beam control and increased output, magnifying light intensity up to 10 times on 300W Bowens Mount LEDs like the LS 300d series. This 6-inch glass lens incorporates a dual optical design for smooth zoom from 12 to 40 degrees, minimizing light loss and enabling precise spotlighting. Lantern modifiers, including the Aputure Mount Lantern 120, deliver omnidirectional 360-degree spread for ambient fill lighting, with a 120cm diameter and optional skirts to control spill, ideal for simulating practical sources in interior scenes. Spotlight mounts, such as the 36° Lens Kit, offer interchangeable optics for narrow projection with minimal chromatic aberration, supporting Bowens Mount point-source lights to create sharp, defined beams for gobo projections and architectural effects. Control systems for Aputure products center on the Sidus Link ecosystem, which provides wireless management via mobile apps. The Sidus Link app enables connectivity for adjusting parameters like , intensity, and effects on compatible fixtures, alongside firmware updates directly through the interface. For larger productions, Sidus Link Pro extends functionality on devices, supporting multi-light grouping, preset saving, and synchronous cueing to streamline workflows across dozens of units. Integration features emphasize professional-grade connectivity, with many Aputure lights incorporating LumenRadio CRMX technology for robust wireless transmission. This allows seamless rigging and automation in expansive setups, compatible with industry-standard consoles for real-time control without cables. These systems pair briefly with flagship fixtures like the STORM XT52 to optimize on-set efficiency.

Operations

Global offices and manufacturing

Aputure's headquarters and primary manufacturing hub are situated in Shenzhen, China, at 2/F to 4/F, Building 21, Longjun Industrial Estate, Longhua, Shenzhen, P.R. China. This facility serves as the core center for , LED assembly, and rigorous processes, leveraging Shenzhen's position as a global epicenter. The site supports in-house manufacturing of core components. To facilitate its international operations, Aputure maintains regional offices focused on sales, support, and distribution. In , the office is located in , 91204, , overseeing sales and customer support for the region. The European office, based in Almere, , at De Strubbenweg 15, 1327 GB Almere, manages distribution and localized services across the , with dedicated contacts for dealers, users, and marketing. In the region, Aputure operates offices in at 120 Robinson Road #12-01, S068913, and in , , at 213-0002 Kanagawa, Kawasaki, Takatsu, Futago 5-5-13-104, emphasizing localized marketing and sales strategies. These offices enable seamless regional coordination, complementing the company's global presence that extends to sales in , , , and . Aputure's relies on its Shenzhen-based in-house production for core components, supplemented by partnerships with a network of authorized global distributors to handle logistics and ensure efficient worldwide shipping. This integrated approach allows the company to maintain operational efficiency.

Leadership and team

Aputure was founded in 2005 by Shenzhen-based filmmakers Ian Xie and Ted Sim. Ian Xie, the company's CEO and a key figure in , brings a background in and , having initially launched Aputure as an online store for gear. Ted Sim, co-founder and president, contributes expertise from his experience in filmmaking and , including co-owning Indy Mogul, a prominent online resource for independent filmmakers. This founding team's roots in have shaped Aputure's emphasis on practical, creator-informed innovations. The company's leadership fosters a culture rooted in user-centric design, where products are developed by and for filmmakers to empower storytelling without barriers. This approach extends to a global team comprising engineers focused on lighting technology, marketers promoting , and support staff dedicated to , all united by a passion for visual . Aputure's includes dedicated divisions for —led by figures like Xie—to innovate LED solutions; sales teams handling international distribution; and groups that collaborate with creators worldwide. This structure reflects a collaborative environment that prioritizes feedback from end-users in the film and video industries. From its startup origins, Aputure has expanded its workforce to approximately 251-500 employees as of 2025, encompassing multidisciplinary professionals across , , and operations to support its growth in the cinema lighting sector. This team growth underscores the company's evolution into a filmmaker-driven organization, with leadership occasionally supporting educational outreach to nurture emerging talent in .

Educational initiatives

Four-Minute Film School

Aputure's Four-Minute Film School is a flagship educational series launched in , designed to provide concise, four-minute video tutorials on techniques tailored for filmmakers using Aputure equipment. The series aims to equip creators with practical skills for achieving professional results on limited budgets and timeframes. The format consists of step-by-step breakdowns hosted by industry professionals, featuring on-set demonstrations, lighting diagrams, and quick tips to recreate cinematic looks efficiently. Episodes cover diverse scenarios, such as lighting one-take scenes to maintain continuous illumination without resets, beauty setups for flattering subject lighting in close-ups, office environments recreating styles from films like The Office or Fight Club, night exteriors using portable Aputure fixtures for low-light control, and simple table scenes employing three-light kits for balanced key, fill, and rim illumination. In 2022, the series was rebranded as "Back to Set" while retaining its core focus on accessible cinematography education, continuing to release content under the evolved banner. By 2025, the series has produced over 100 episodes within the dedicated playlist, collectively amassing millions of views across Aputure's YouTube channel, which boasts 375,000 subscribers and 22.7 million total video views. Many tutorials integrate product demonstrations, such as using the LS 300x for variable color temperature adjustments in dynamic scenes. The series has significantly impacted the filmmaking community by serving as a free resource that democratizes professional lighting knowledge, enabling independent creators to elevate their productions without formal training or expensive setups. Its emphasis on real-world applicability has fostered a growing ecosystem of Aputure users who apply these techniques in indie films, music videos, and content creation.

Light This Location

Launched in 2018, Aputure's "Light This Location" contest challenged worldwide to create short films set in a single specified location, utilizing Aputure products to demonstrate innovative setups. The program ran annually through 2019, serving as a key platform for engaging the community by highlighting practical applications of professional LED in narrative storytelling. The contest format required entrants to produce a film no longer than five minutes, accompanied by a one- to two-minute behind-the-scenes video explaining the lighting choices, a detailed floor plan or lighting diagram, and occasionally a secret word embedded in the submission. Entries were judged by industry professionals on criteria including creativity in storytelling, technical lighting proficiency, and effective integration of Aputure gear, with submissions often drawing inspiration from Aputure's tutorial series like the Four-Minute Film School. Prizes featured high-value filmmaking equipment, emphasizing Aputure's commitment to supporting emerging talent; for instance, the 2018 edition offered over $100,000 in gear, while 2019 winners received items such as 8K cameras and complete Aputure lighting kits. The 2019 edition attracted hundreds of global submissions and selected regional winners awarded premium gear packages. Through its iterations from 2018 to 2019, "Light This Location" fostered a vibrant of filmmakers, encouraging experimentation with techniques and providing real-world showcases of Aputure products in diverse production scenarios.

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