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Atco Records

Atco Records is an founded in 1955 as a division of , with its name serving as an abbreviation for . Initially established to provide an outlet for productions by Atlantic co-founder upon his return from military service, the label quickly became a key platform for rock, pop, and R&B acts that complemented Atlantic's core focus. Throughout the late 1950s and 1960s, Atco gained prominence by signing and promoting influential artists such as Bobby Darin, whose hits like "Splish Splash" and "Mack the Knife" defined the era's pop-rock crossover sound, and The Coasters, known for novelty rock 'n' roll tracks including "Yakety Yak" and "Charlie Brown." The label expanded into soul and broader rock territories with releases from Ben E. King ("Stand by Me"), Otis Redding, and Sonny & Cher, while also venturing into jazz and international licensing deals that brought in acts like the Bee Gees and early Buffalo Springfield albums. By the 1970s, Atco solidified its rock legacy through landmark albums such as Cream's Disraeli Gears (1967), the Allman Brothers Band's self-titled debut (1969), Genesis's The Lamb Lies Down on Broadway (1974), and Pete Townshend's solo work, alongside one-off projects like The Beatles' "Ain't She Sweet" single. The label underwent significant changes in later decades, merging with EastWest Records in 1991 under executive Sylvia Rhone, which led to a period of dormancy after EastWest's integration into Elektra in and the subsequent shutdown of Elektra in 2004 following Warner Music Group's corporate shifts. A brief relaunch occurred in 2006 under , featuring releases from artists like , , and , before another reactivation in 2020 as an imprint of under A&R president Pete Ganbarg, with initial signings including rapper Zero 9:36. Today, Atco continues to operate within , honoring its heritage while supporting contemporary talent.

History

1950s–1960s: Founding and early expansion

Atco Records was founded in July 1955 as a of , specifically to accommodate non-rhythm and blues acts and serve as an outlet for productions by Atlantic co-founder , who had recently returned from military service. Abramson took full management of the label, which operated independently within the Atlantic structure while relying on Atlantic for distribution and promotion across the . This setup allowed Atco to expand Atlantic's roster beyond its core R&B focus, targeting emerging genres like and pop during a period when the music industry was rapidly evolving toward . In its early years, Atco emphasized jazz and vocal pop releases, though commercial breakthroughs came swiftly in the rock and roll sphere with key signings like and . Darin's debut single "Splish Splash," released in May 1958, marked the label's first major hit, reaching number three on the and introducing Atco to mainstream audiences with its playful rock novelty style. , produced by the songwriting team of , followed with "Searchin'" and "Yakety Yak" in 1958; the latter became Atco's first number-one single, topping the for a week and exemplifying the label's pivot toward humorous, rhythm-driven rock tracks that bridged R&B and pop. This shift from initial jazz-oriented ambitions to was driven by the genre's explosive popularity, enabling Atco to secure multiple chart successes by the late 1950s, including Darin's "" in 1959, which held the number-one spot for nine weeks and earned a Grammy for . By the early 1960s, Atco continued its expansion into rock while incorporating early international acts through licensing deals with Atlantic's growing global network. Notable releases included Wilbert Harrison's "Kansas City" in 1959, a rock and roll cover that climbed to number one on the Billboard Hot 100, further solidifying the label's rock credentials despite its origins in broader pop experimentation. International efforts gained traction with U.S. releases of European material, such as Tony Sheridan and the Beatles' "Ain't She Sweet" in 1964, which introduced British rock influences to American listeners via Atco. Under Abramson's guidance, these developments helped Atco achieve its first sustained chart dominance, with over a dozen top-40 hits by the mid-1960s, establishing it as a key player in the transition from 1950s pop to the rock era.

1970s–1980s: Peak success and downsizing

During the 1970s, Atco Records expanded significantly into and genres, capitalizing on the growing popularity of and international acts in the U.S. market. The label's U.S. distribution of Cream's albums, including the enduring success of Disraeli Gears (1967) and posthumous releases like Best of Cream (1969), continued to drive sales and influence into the decade, establishing Atco as a key player in psychedelic and blues-rock. Similarly, Australian band AC/DC's early American releases, beginning with the 1976 compilation High Voltage and followed by Let There Be Rock (1977) and Highway to Hell (1979), marked Atco's breakthrough in heavy rock, with the latter album achieving platinum status and peaking at No. 17 on the 200. Atco also pursued international deals that bolstered its rock roster, including U.S. releases for British acts like Roxy Music, whose self-titled debut album (1972) was reissued under Atco distribution starting in 1976, introducing glam and art rock to American audiences and reaching No. 102 on the Billboard 200. The Bee Gees, building on their early pop foundations, delivered key 1970s hits via Atco, such as "Lonely Days" from 2 Years On (1970), which hit No. 3 on the Billboard Hot 100, before their shift to RSO Records in 1974. These releases exemplified Atco's strategy of leveraging Atlantic's distribution network under Warner-Elektra-Atlantic (WEA) to promote diverse rock sounds, contributing to the label's commercial peak. By the 1980s, Atco faced operational reductions amid broader industry shifts toward compact discs and consolidated major-label structures. Notable output included Pete Townshend's solo album Empty Glass (1980), featuring the hit "Let My Love Open the Door" (No. 9 on the Billboard Hot 100), which became one of Atco's last major rock successes. However, as Atlantic absorbed more rock acts directly—such as Yes's 90125 (1983) under Atco but signaling overlapping operations—the label saw fewer new signings and diminished independent identity. This downsizing reflected WEA's evolving distribution priorities and economic pressures, leading to Atco's reduced activity by the late 1980s and eventual integration into larger Atlantic frameworks.

1990s: Merger with EastWest and dormancy

In 1991, under the ownership of Warner Music Group, Atco Records merged with the newly established EastWest Records America, an Atlantic Records subsidiary, to form the Atco/EastWest imprint. This consolidation was orchestrated by Atlantic senior vice president Sylvia Rhone, who was appointed chairman and CEO of the combined entity. The merger reflected broader Warner Elektra Atlantic (WEA) restructurings amid industry challenges, including overexpansion and declining sales for Atlantic labels in the early 1990s, as the company sought to streamline operations and refocus its portfolio. The /EastWest imprint saw limited activity in the early , primarily consisting of reissues and compilations rather than new artist signings. Notable examples included the 1991 Atlantic & Remasters Series Sampler, which highlighted catalog material from legacy acts, alongside sporadic releases from minor roster holdovers. By 1994, with no significant new signings, the imprint entered full dormancy, as EastWest shifted its emphasis toward urban contemporary genres such as and dance—exemplified by signings like —diverging from 's traditional heritage. This period marked the official cessation of Atco as a standalone label, with its operations absorbed into and its catalog transferred to Warner Music Group's archives for archival and purposes. The move effectively mothballed the Atco brand, paving the way for its later under different management.

2000s–2010s: Revival under

In 2006, Records was reactivated as a imprint of , Warner Music Group's catalog division, marking a shift from to selective activity centered on reissues and limited new artist projects. This positioned primarily as a vehicle for preserving and redistributing its historic catalog through remastered editions and compilations, while allowing for occasional contemporary signings under Rhino's oversight. In 2008, Warner executive Karen Ahmet was appointed head of the label based in . Key projects during this period emphasized high-quality reissues of classic Atco albums, such as the 2017 box set The Atco Albums Collection by , which compiled and remastered his first seven studio albums from 1968 to 1978—including and Remedies to the Blues—to highlight the label's foundational role in New Orleans funk and voodoo . Similarly, Rhino oversaw and expanded availability of early catalog titles, like remastered versions of AC/DC's debut-era works such as (originally released on Atco in 1976), making them accessible via streaming platforms and vinyl repressions. Niche new releases included Art Garfunkel's standards album in 2007, featuring interpretations of classics, Scarlett Johansson's debut Anywhere I Lay My Head in , a covers collection produced with contributions, and Keith Sweat's R&B album Just Me also in . Later, in 2009, the label released Queensrÿche's American Soldier and The ' 'Cause I Sez So. Throughout the 2010s, Atco's operations integrated further into Warner Music's broader archival strategy, prioritizing legacy preservation over aggressive new artist development, with box sets and digital expansions serving as core activities. Rhino managed distribution, ensuring Atco catalog titles like those from Cream's —such as remastered editions of (originally on in 1967)—remained viable through and limited-edition runs. New signings were minimal, reflecting a focus on curation rather than expansion, and the imprint saw no significant commercial relaunch until the following decade. This phase solidified Atco's role as a heritage brand under Rhino, emphasizing quality reissues and selective projects to sustain interest in its rock, , and R&B foundations.

2020s: Return to Atlantic Records and relaunch

In February 2020, Atlantic Records relaunched Atco Records as a boutique imprint under its oversight, appointing Pete Ganbarg as president of A&R for the label while he retained his role as president of A&R at Atlantic. This move integrated Atco more closely with Warner Music Group's digital infrastructure, aiming to nurture artists spanning rock, pop, and hip-hop who might not fit traditional genre silos. The relaunch's inaugural signing was Philadelphia-based and artist Zero 9:36 (Matthew Cullen), personally scouted by Ganbarg as the flagship act to kickstart modern output. Zero 9:36 debuted on the label with the acoustic EP Barebones, Vol. 1 in March 2020, followed by singles like "Adrenaline," which reached No. 1 on Radio. Post-2020, Atco's activity remained limited, focusing on follow-up releases from Zero 9:36—such as the EP ...If You Don't Save Yourself in 2021, the The End: Trilogy in 2022, the album You Will Not Be Saved in 2023, and None of Us Are Getting Out in 2024—while blending these with selective legacy reissues from its historic catalog. No additional major signings, mergers, or chart-topping hits emerged through 2025, reflecting a measured approach amid the Rhino-era archival focus that preceded the relaunch. The label's official site, as of November 2025, continues to tease upcoming music, underscoring ongoing but understated integration within Atlantic's and promotion ecosystem.

Artists

Historical roster highlights

Atco Records' early roster in the pop and R&B genres featured standout artists who achieved significant commercial success through innovative and accessible hits. , signed to the label in the late , delivered pop and rock-infused singles that blended swing standards with contemporary flair; his 1959 recording of topped the for nine weeks and earned a Grammy for , marking Atco's first number-one single. , a and R&B group under Atco from 1956 onward, specialized in humorous novelty songs penned by producers , which innovated by infusing storytelling and comic dialogue into vocal group arrangements; tracks like (1959) reached number two on the and exemplified their crossover appeal, contributing to eight Top 40 pop hits and two number-one R&B singles during the late . Other notable signings included , whose 1961 hit reached number four on the ; the , with early albums like The Bee Gees Sing and Play 14 Barry Gibb Songs (1965); ; and . , whose posthumous material was released on Atco following his , brought depth to the label's catalog; his single "(Sittin' On) The Dock of the Bay" (1968) became a number-one single on the , and albums such as The Immortal Otis Redding (1968) compiled earlier Volt recordings highlighting his emotive style. In the rock domain, Atco shifted toward harder-edged sounds in the 1960s and 1970s, signing British and American acts that defined subgenres through landmark albums. , the pioneering featuring , released their U.S. albums on Atco from 1966 to 1968, pioneering with extended improvisations and blues-rock fusion; (1966), (1967), and (1968) collectively spawned hits like "Sunshine of Your Love," which peaked at number five on the , and established the band as a supergroup benchmark. , debuting on Atco/Capricorn in 1969, advanced with jam-oriented blues and country elements; their self-titled debut album introduced dual guitar leads and extended tracks like "Whipping Post," influencing the genre's communal live ethos. AC/DC's breakthroughs came via Atco U.S. releases in the mid-1970s, starting with (1976), which compiled Australian tracks and launched their global anthems; songs like "T.N.T." from later efforts such as T.N.T. (1976 U.S. edition) drove their raw, high-energy sound to multi-platinum status. , a British outfit, issued U.S. albums on Atco from 1975, blending with sophisticated pop; (1975) featured "Love Is the Drug," a Top 10 hit that underscored their ironic, fashion-forward aesthetic and international appeal. Additional rock acts included on (1974). Overall, Atco's historical artists generated numerous Top 40 pop singles and gold-certified albums in the 1950s–1980s, with genre innovations like the Coasters' narrative novelties and 's supergroup format leaving enduring impacts on rock and R&B evolution.

Contemporary signings and activity

In the 2000s revival period under Rhino Entertainment, Atco Records signed artists including actress Scarlett Johansson for her debut studio album, Anywhere I Lay My Head, released on May 20, 2008, which featured covers of Tom Waits songs produced by David Andrew Sitek of TV on the Radio, as well as Queensrÿche and The New York Dolls for new releases. The album marked a brief foray into alternative rock for the label, peaking at number 24 on the Billboard 200 chart and receiving mixed reviews for its experimental sound. Following the 2020 relaunch under president Pete Ganbarg, Atco's first signing was Philadelphia-based and artist Zero 9:36 (born Matthew Cullen) as its flagship act, emphasizing a post-genre approach blending rap, , and electronic elements. His debut single for the label, "Adrenaline" featuring , was released in 2020 and reached number one on the Active Rock Radio chart. In 2021, Zero 9:36 issued the EP …If You Don't Save Yourself, which included tracks like "The End" and "Undead," expanding on themes of personal struggle and resilience. Subsequent releases under Atco included the 2022 single "Break" featuring , which charted on rock radio, and the full-length album The End: Trilogy that same year, showcasing collaborations with artists like . In 2024, Zero 9:36 released the album None of Us Are Getting Out, further solidifying his presence in the alternative and emo scenes with glitchy production and introspective lyrics. As of November 2025, the label announced an upcoming album from the artist, They Were Always Here, set for December 12 release, highlighting ongoing strategic A&R focus on emerging rock talent amid a limited contemporary roster. Atco's post-2020 activity remains sparse compared to its historical peaks, prioritizing select signings like Zero 9:36 over expansive artist development, with no additional major signings reported through November 2025 and an emphasis on reissues of legacy catalog material to support modern outputs. This approach under Ganbarg underscores a targeted strategy, fostering potential growth in alternative genres without widespread commercial breakthroughs.

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