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BBC Radio WM

BBC Radio WM is the BBC's local radio station serving the West Midlands region of England, including Birmingham, the Black Country, south Staffordshire, north Worcestershire, and north Warwickshire, delivering a mix of news, talk, music, weather, travel updates, and sports coverage tailored to the area. The station broadcasts 24 hours a day on 95.6 FM, 1458 MW, and 828 MW in analogue radio, as well as via DAB digital radio, Freeview channel 714, and online through BBC Sounds. Launched on 9 November 1970 as BBC Radio Birmingham from the in , the station was the first service in the region and initially focused on community-oriented programming to connect with local audiences. It was renamed BBC Radio WM in November 1981 to better reflect its expanded coverage across the West Midlands, with "Radio" later dropped from the on-air branding. In 2004, operations relocated to new studios at The Mailbox in central (as of 2025; planned move to in 2026), marking a modern era for the station with enhanced facilities for live broadcasting. BBC Radio WM emphasizes local stories and engagement, featuring breakfast shows with music and essential daily information, midday programs blending conversation and updates (local until , shared thereafter as of 2023), and evening slots dedicated to sports. It provides extensive coverage of professional football teams such as Aston Villa, Wolverhampton Wanderers, West Bromwich Albion, Birmingham City, and , including match commentaries, post-match analysis, and phone-ins for fan reactions. The station also airs special programs on community issues, historical events, and cultural highlights from the West Midlands, fostering a sense of regional identity through initiatives like on-the-road broadcasts and listener takeovers.

History

Origins and launch

The BBC's local radio initiative emerged in the 1960s under the leadership of Frank Gillard, a former and head of BBC West Region, who envisioned stations that would foster by providing region-specific content inspired by American models he observed during travels in the 1950s. This experiment aimed to address the limitations of national broadcasting in connecting with local audiences, particularly in post-war where regional identities remained strong. The first pilot station, , launched on 8 November 1967 as part of an initial network of eight experimental outlets, marking the BBC's shift toward decentralized programming to better serve diverse communities. Subsequent pilots followed in (15 November 1967), (22 November 1967), and (31 January 1968), building momentum for further expansion. BBC Radio Birmingham, one of the early stations in the BBC's expanding local radio network, went on air on 9 November 1970, broadcasting from the newly opened Pebble Mill centre in , . Initially available only on VHF (95.6 MHz), its coverage was concentrated on and immediate surrounding areas, including parts of the and , to prioritize hyper-local relevance over broad reach. The station operated a mixed format blending music, talk, and information, with a focus on daytime programming that included and evening slots for more reflective content, though it did not yet provide round-the-clock service. From its inception, BBC Radio Birmingham emphasized local news bulletins, community affairs discussions, and features tailored to the West Midlands' industrial heritage, such as coverage of factory life, trade unions, and urban redevelopment in the region's manufacturing hubs like and . This approach resonated with listeners in a densely populated area recovering from economic shifts, helping the station quickly establish itself as a vital voice for working-class communities amid the social changes of the early . Early feedback indicated steady audience uptake, with the station playing a key role in bridging gaps left by national networks in addressing regional concerns like and local governance.

Rebranding and expansion

On 23 November 1981, BBC Radio Birmingham underwent a significant rebranding to become BBC Radio WM, a change designed to better reflect its expanded coverage across the West Midlands region, including south Staffordshire, north Worcestershire, and north Warwickshire. This rebranding addressed previous challenges such as low audience figures and a limited profile, aiming to establish a stronger regional identity. To support the broader reach, the station adjusted its medium-wave transmissions: the primary Birmingham signal shifted from Sutton Coldfield to Langley Mill on 1458 kHz (206 m), while a new frequency of 828 kHz (362 m) was introduced from near , improving and reducing interference issues that had previously affected the area. These infrastructural enhancements enabled more consistent coverage throughout the West Midlands, aligning the station's technical footprint with its renamed focus. Programming also saw key expansions during the 1980s, including extended evening broadcasts until 7 p.m. and the introduction of specialist shows tailored to diverse communities. For instance, the Asian listeners' program East in West doubled in length, and plans were announced for a Sunday speech-focused program aimed at Black audiences, alongside considerations for a dedicated children's segment. These changes restructured the weekday schedule into four integrated sequences emphasizing local community content, marking early experiments in broadening appeal through targeted, extended programming. In , BBC Radio WM launched the short-lived WM Heartlands sub-service as a response to the government's inner-city initiatives, targeting the East Birmingham 'Heartlands' area on the 1458 MW frequency with localized content from dedicated studios. Operating primarily as an from the main service between early 1989 and 1991, it provided tailored programming to address regional needs, such as and urban regeneration efforts. This initiative represented an infrastructural and content expansion to serve underserved urban pockets within the West Midlands. Sports broadcasting grew notably in the 1980s, with BBC Radio WM pioneering innovations like the football phone-in format, invented by presenter Tony Butler, who began collaborating on the station during that decade. The station provided live coverage of local football leagues, including matches involving West Midlands clubs such as Wanderers, enhancing its role as a key outlet for regional engagement. This development built on the rebranding's momentum, solidifying WM's position in delivering real-time content to listeners across the expanded area.

Recent developments

In 2004, BBC Radio WM relocated its studios from the historic Pebble Mill site in to a new facility at The Mailbox in central on 4 , marking a significant in for the station and the broader operations. The move introduced cutting-edge technology, including the BBC's first fully non-linear system across all studios, which streamlined workflows and enhanced overall production capabilities for both radio and television output. Amid the disruptions of the , BBC Radio WM implemented a temporary regional service called BBC Radio , launching on 15 January 2021 and running until 31 March 2021. This service provided eight hours of dedicated weekday programming from 6am to 2pm, focusing on localised news, information, and content tailored to and the surrounding area to better support communities during lockdowns. Following the introduction of BBC Sounds in 2018, BBC Radio WM has increasingly integrated with digital platforms to expand accessibility beyond traditional and broadcasts, allowing listeners to access live streams, on-demand episodes, and podcasts via the app and website. This shift, building on digital expansions in the , has enabled the station to maintain relevance in a multi-platform era while adapting to evolving listener habits. In response to broader cuts announced in 2022—which reduced unique weekday programming after 2pm across stations like WM by introducing shared content—the station has emphasised retaining core local output from 6am to 2pm and bolstering digital news services to preserve community ties. West Midlands MPs have voiced strong opposition to these changes, calling for a rethink to protect the station's regional identity. In 2022, the BBC announced plans to relocate BBC Radio WM and other Birmingham operations from The Mailbox to a new purpose-built broadcast centre at the former Typhoo Tea factory site in Digbeth, known as The Tea Factory, with the move scheduled for 2026. A landmark agreement in September 2025 with local partners is expected to bring £282 million to the West Midlands region by 2031 through this expansion. To mark its 50th anniversary in 2020—originally launched as BBC Radio Birmingham on 9 November 1970—BBC Radio WM incorporated special archival features and listener contributions into its schedule, despite pandemic restrictions limiting larger events, underscoring ongoing commitments to local storytelling amid national consolidations.

Operations

Studios and facilities

BBC Radio WM traces its studio origins to the launch of its predecessor, BBC Radio Birmingham, on 9 November 1970, with initial operations based at the newly established Pebble Mill Studios in Edgbaston, Birmingham. Prior to this, BBC radio activities in the region had utilized facilities at Gosta Green studios, a converted cinema primarily known for television production from the 1950s, where radio broadcasts, including classical music programs with live audiences, continued sporadically into the early 1970s after the shift to Pebble Mill. From the 1970s through 2004, Pebble Mill served as the central hub for BBC Radio WM's production, integrating radio studios with extensive television and drama facilities, but its closure in 2004 was part of broader BBC efficiency drives that led to staff redundancies and consolidation of operations. Since September 2004, Radio WM has been headquartered at The Mailbox in central , a modern 100,000 square foot complex designed to accommodate regional broadcasting needs. In 2022, the announced plans to relocate its operations to a new purpose-built centre in by 2026, which will include enhanced studios for Radio WM. The setup features multiple dedicated radio studios for live output, including continuous news and talk programming, alongside edit suites and production spaces that support creation, such as episodes of local specials and sports phone-ins. This relocation, part of a larger move, preserved key operations while adapting to contemporary workflows. The Mailbox integrates BBC Radio WM's infrastructure with shared facilities for BBC Midlands television, notably the newsroom for , fostering collaborative 24/7 news monitoring and rapid response to regional stories. Remote inputs from correspondents across the region enhance coverage through on-site reporting and contributions via digital links. In the 2010s, the station underwent technical enhancements, incorporating digital audio workstations across its production pipeline to streamline editing, mixing, and multi-track recording, marking a shift from legacy analog equipment to more efficient IP-based systems aligned with BBC-wide digital initiatives. These upgrades have supported seamless integration of live broadcasts with on-demand content, boosting operational agility.

Technical specifications

BBC Radio WM primarily broadcasts on 95.6 MHz from the in the West Midlands. The station is also available on digital platforms, including multiplexes 11B for the and and 11C for , as well as Freeview channel 714 for receivers. These transmission methods ensure wide accessibility across analogue and digital receivers in the region. The station's coverage encompasses the West Midlands county, south Staffordshire, north Worcestershire, and north Warwickshire, providing local programming to an estimated 2.4 million adults aged 15 and over (as of 2024). This area aligns with the station's focus on Birmingham, the Black Country, and surrounding locales, where the FM signal from Sutton Coldfield operates at an effective radiated power (ERP) of 11 kW to achieve reliable reception. During off-peak hours, particularly overnight from 1:00 a.m. to 6:00 a.m. on weekdays, BBC Radio WM simulcasts to maintain continuous service while conserving resources for local content during peak times. This arrangement is standard across stations, allowing listeners access to national news and sports coverage outside local broadcasting windows. As a service, BBC Radio WM operates under the BBC's public service operating licence issued by , which regulates spectrum use, content standards, and public value delivery. The station supports the UK's preparations for switchover by maintaining strong presence and integrating with platforms like , ensuring readiness for a transition from analogue to digital-only broadcasting in line with government criteria for coverage and listener adoption.

Programming

Format and schedule

BBC Radio WM delivers a primarily speech-based focused on , , , and for the West Midlands, complemented by to enhance listener appeal. This emphasizes local relevance, with speech content covering talk shows, , and interactive segments, while selections feature adult contemporary tracks and opportunities for local artists through initiatives like BBC Introducing. The station operates 24 hours a day, blending local output with national programming during off-peak times to ensure continuous coverage. The weekday schedule centers on local output from 6 a.m. to 1 a.m., including dedicated breakfast (6 a.m.–10 a.m.), daytime (10 a.m.–2 p.m.), afternoon/ (2 p.m.–6 p.m.), evening slots (6 p.m.–10 p.m.), and the shared Late Show (10 p.m.–1 a.m. across ) that mix speech elements like phone-ins and discussions with music breaks. Overnight hours from 1 a.m. to 6 a.m. opt out to for national news and . Weekends follow a similar pattern but with local content limited to 6 a.m. to 6 p.m., featuring morning and afternoon shows before transitioning to shared or national programming in the evenings. Evening slots include shared programs such as coverage or shows. The schedule includes brief slots integrated into evenings and weekends to cover regional events. Listener interaction is a cornerstone, with phone-ins and community feedback driving much of the speech content across shows, fostering direct on local issues. Seasonal variations occur, such as extended holiday programming around and , which amplifies festive music, special talks, and community features while maintaining the core speech-music balance. According to data for Q1 2025, the station reached 194,000 weekly listeners with a 2.0% share of total listening (as of March 2025), figures that have shown stability since 2023.

News and sports coverage

BBC Radio WM provides dedicated local news services from its Birmingham newsroom, delivering hourly bulletins that focus on West Midlands-specific stories including , , and community events. These updates offer snapshots of regional developments, such as local elections, public safety incidents, and cultural happenings, while integrating seamlessly with national outputs for broader context on shared issues like economic policies affecting the area. The station's sports programming emphasizes flagship coverage of football clubs Aston Villa, West Bromwich Albion, and Wolverhampton Wanderers, featuring live match commentaries, post-game analysis, and dedicated segments for their and fixtures. This extends to other local teams like Birmingham City and , alongside live broadcasts of regional matches involving Warwickshire CCC and Birmingham Bears, as well as select rugby and athletics events through contributions. Partnerships with enable access to major national events, enhancing the station's output with high-profile coverage. Weekly football phone-ins air on weekdays from 6-7pm, inviting listener discussions on West Midlands teams and inviting calls to 08081 00 99 56. Historically, the station pioneered local league broadcasts in the 1970s, including coverage of Wanderers' 1974 League Cup Final victory. Digital extensions include podcasts with key interviews and match highlights, plus online live streams on for in-depth sports analysis.

People

Current presenters

BBC Radio WM's current on-air team delivers a mix of , talk, , and sports coverage tailored to the West Midlands audience, with a strong emphasis on local stories and community engagement as of November 2025. The weekday schedule features experienced broadcasters who contribute to the station's identity as a reliable source for regional updates, particularly in , , and . Sarah Julian hosts the show weekdays from 6:00 to 10:00, providing morning , weather, reports, and listener interaction to kickstart the day for commuters and families across and the surrounding areas. She joined the station in May 2024 from , bringing her expertise in local journalism and audience-focused programming. Ed James presents the mid-morning show weekdays from 10:00 to 14:00, blending conversation, music, and topical discussions with a focus on West Midlands issues. An award-winning broadcaster with over two decades in regional radio, including sports reporting at Heart West Midlands, James started at WM in April 2025, emphasizing his return to local broadcasting roots. His background includes accolades like the Gold Radio Award for Best Competition in 2011, enhancing the show's dynamic appeal. Trish Adudu leads the afternoon show weekdays from 14:00 to 18:00, featuring , news bulletins, celebrity guests, and segments on inspirational local figures to accompany the evening commute. Known for her engaging style and community spotlights, Adudu has been a staple in WM's lineup, fostering connections through relatable content and live interactions. Sports coverage is anchored by Daz Hale, who hosts the weekday from 18:00 to 19:00 and leads midweek and match commentary, capturing the passion for teams like Aston Villa, Wolverhampton Wanderers, and West Bromwich Albion. Hale's role underscores WM's commitment to in-depth regional sports analysis, drawing on his extensive experience in local . On weekends, presents Saturday Breakfast from 6:00 to 10:00, infusing energy with music, entertainment news, and listener calls, while hosts Sunday mid-mornings with humor-driven talk and Black Country-flavored insights. Both joined in late 2024, adding fresh perspectives to the station's leisure programming and special sports events.

Notable former presenters

BBC Radio WM has been shaped by several influential broadcasters whose tenures left lasting impacts on its programming and audience engagement. Among the most notable former presenters are those who hosted long-running shows, pioneered talk formats, and brought distinctive styles to the airwaves during the station's evolution from its origins as BBC Radio Birmingham. Malcolm Boyden served as a prominent on BBC Radio WM during the and early , hosting the mid-morning show where his accent and community-focused discussions resonated with listeners. Known for his engaging style that emphasized local issues and humor, Boyden won the Radio Academy Award for Radio Personality of the Year in 1997 while at the station. He was dismissed by the in 2004 amid reported internal conflicts, but returned briefly in 2016 for guest appearances before moving to , where he hosted a mid-morning program until his retirement in 2023. Ed Doolan joined BBC Radio WM in 1982 after earlier stints at commercial stations, becoming a cornerstone of its output with his weekday program from the mid-1980s onward. Renowned for award-winning investigative interviews and consumer advocacy segments that tackled local concerns like faulty goods and public services, Doolan earned a reputation as a tenacious broadcaster who empowered callers. He reduced his schedule in 2011 due to health issues and retired shortly after, passing away in 2018 at age 76 following a battle with ; a memorial service attended by over 500 fans highlighted his enduring legacy at the station. Janice Long contributed to BBC Radio WM's weekend lineup starting in January 2006 with her Saturday morning show from 9:00 a.m. to noon, featuring music selections, listener stories, and discussions on West Midlands topics. As a trailblazing female DJ with prior national experience on BBC Radio 1 and Radio 2, she infused the program with her energetic style and passion for emerging talent. Long narrated a special 2010 broadcast marking the station's 40th anniversary, recounting its history from the 1970 launch as BBC Radio Birmingham. She left WM after a few years to focus on national roles before her death in 2021 at age 66. Les Ross began his association with BBC Radio Birmingham (later WM) in 1970, presenting drivetime slots through the 1970s and 1980s that established him as a local legend for his warm, conversational delivery and coverage of sports and community events. After departing for commercial radio in 1983, including stints at Mercia Sound and BRMB, he rejoined WM in 2004 following a high-profile dismissal from Saga Radio, hosting breakfast and drivetime shows until 2009. Ross's post-WM career included stints at Big City Radio and, more recently, Boom Radio, where he continued sharing nostalgic music and memories; he was awarded an MBE in 2022 for services to radio. Jon Gaunt presented talk shows on BBC Radio WM during the , gaining notoriety for his outspoken, confrontational style on political and social issues that often sparked among listeners. His tenure contributed to the station's reputation for robust programming, though it was marked by controversies leading to his departure around 2000. After WM, Gaunt moved to 94.9 and later , where he was sacked in 2008 for calling a a "Nazi" during a live ; he subsequently hosted SunTalk online until 2010 and now runs independent podcasts and columns. Gordon Astley anchored and presented late-night shows on Radio WM in the early 1990s, including evening slots that blended updates with listener interaction in a smooth, professional manner. Nicknamed "Ghastly Astley" in jest by colleagues for his polished delivery, he played a key role in the station's informational programming during a period of format expansion. Astley later shifted to Southern Counties Radio for morning shows until 2005, after which he retired from regular broadcasting to pursue work and occasional appearances.

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