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C. W. Post

Charles William Post (October 26, 1854 – May 9, 1914) was an American inventor, entrepreneur, and manufacturer renowned for founding the Postum Cereal Company and pioneering the invention and mass marketing of ready-to-eat breakfast cereals and coffee substitutes, including Postum, Grape-Nuts, and Post Toasties.^[1]^[2] Post's early career spanned salesmanship, store ownership, and manufacturing agricultural implements in Illinois and Texas, but a nervous breakdown in 1885 led him to the Battle Creek Sanitarium, where exposure to health food ideas inspired his entry into the prepared foods industry.^[1]^[2] In 1895, he developed Postum, a roasted grain beverage marketed as a wholesome alternative to coffee, establishing the Postum Cereal Company in Battle Creek, Michigan.^[3]^[2] His aggressive advertising strategies, emphasizing purity and health benefits, drove rapid commercial success, with the company achieving an estimated value of $10 million by 1906.^[2] Beyond cereals, Post pursued diverse ventures, including real estate development in Fort Worth, Texas, where he built woolen and paper mills, and the creation of Post, Texas, in 1907 as a planned community on 225,000 acres to promote agricultural self-sufficiency.^[1] He advocated for business interests as president of the American Manufacturers Association and the Citizen's Industrial Association, staunchly opposing labor unions and promoting open-shop employment policies through public campaigns and advertisements.^[1]^[2] Notable controversies encompassed rivalries with sanitarium founder John Harvey Kellogg, who accused Post of appropriating cereal recipes, as well as Post's failed experiments in rain-making using dynamite explosions from 1911 to 1914.^[2]^[1] Plagued by chronic stomach ailments and depression, Post died by self-inflicted gunshot wound in Santa Barbara, California, leaving his daughter Marjorie Merriweather Post to inherit and expand the family business.^[2]^[1]

Early Life

Family Background and Childhood

Charles William Post was born on October 26, 1854, in Springfield, Illinois, to Charles Rollin Post and Caroline Lathrop Post.^[4]^[1] His father, Reverend Charles Rollin Post (1826–1919), had migrated to Illinois from New England and engaged in various occupations, including roles tied to the region's post-Civil War activities; he was a longtime friend and neighbor of Abraham Lincoln and served as a pallbearer during the president's funeral procession to Springfield in 1865.^[5]^[6]^[7] Post's mother, Caroline Cushman Lathrop Post (1824–1914), was a poet who began composing verse in her youth and continued writing after her marriage in 1853.^[8]^[9] The family resided in Springfield, where the parents raised three sons, including Post as the eldest, in a Protestant household amid the economic expansion and community rebuilding following the Civil War.^[10]^[2]

Education and Initial Employment

Post attended public schools in Springfield, Illinois, completing his primary education there before enrolling at Illinois Industrial University (now the University of Illinois at Urbana-Champaign), where he studied for two years without earning a degree, choosing instead to focus on practical business endeavors.^[11]^[12] After leaving university around 1873, Post gained initial work experience in his father's hardware store in Springfield and as a traveling salesman for a farm-implement company, roles that exposed him to commerce and sales in the Midwest. In his late teens, he briefly relocated to Independence, Kansas, partnering in a local hardware store for about a year before returning east. By 1877, at age 23, he moved to Fort Worth, Texas, managing his own farm-machinery business until 1885, during which he demonstrated adaptability in regional markets. He then served briefly as a clerk and bookkeeper at the Fort Worth National Bank from 1885 to 1886, followed by a position as purchasing agent and paymaster for the Fort Worth and New Orleans Railway until 1888, overseeing supplies, payroll for crews, and operational logistics across Texas routes.^[1]^[13]^[12]

Health Crisis

Nervous Breakdown and Sanitarium Stay

In 1890, C. W. Post experienced a severe episode of nervous prostration stemming from prolonged overwork in his farm implement manufacturing business, compounded by chronic dyspepsia and associated digestive distress that intensified mental exhaustion.^[14] Prior to formal institutional treatment, he pursued restorative rest in western locales, including extended stays in Texas—settling in Fort Worth by early 1888 for its climate—and exploratory visits to Kansas for property inspections, though these measures failed to yield substantial improvement.^[14]^[1] On February 16, 1891, Post entered the Battle Creek Sanitarium under the direction of Dr. John Harvey Kellogg, remaining until November 9, 1891—a tenure of approximately nine months during which he was initially deemed a hopeless case by the physician.^[14] The regimen exposed him to hydrotherapy, enemas, phototherapy, electrotherapy, mechanotherapy, and a vegetarian dietary approach centered on anti-stimulant principles and nutrient-dense foods, alongside enforced rest to combat nervous exhaustion.^[14] Post regarded certain institutional protocols as unsatisfactory, favoring instead a self-directed emphasis on mental fortitude over rigid dependency on sanitarium procedures.^[14] Post credited his partial amelioration to the incorporation of solid, grain-inclusive sustenance—contrasting with stricter liquid or semi-liquid restrictions—and moderate physical exertion, alongside insights from Christian Science practitioner Mrs. Elizabeth Gregory that promoted psychological resilience.^[14] This incomplete restoration, achieved without full endorsement of Kellogg's holistic doctrines, culminated in his departure from the facility, setting the stage for autonomous health inquiries detached from the sanitarium's framework.^[14]^[4]

Formulation of Dietary Theories

Following his discharge from the Battle Creek Sanitarium in November 1891, C. W. Post attributed the partial restoration of his vitality to a combination of the facility's grain-rich vegetarian regimen and Christian Science practices, which emphasized mental suggestion over physical interventions. Through self-observation during recovery, he identified excessive coffee consumption and stimulants as primary causal factors in his dyspepsia, nervousness, and overall debility, viewing them as poisons that disrupted nervous system equilibrium and hindered natural healing.^[14] Post's empirical approach rejected the sanitarium's reliance on hydrotherapy and vegetarianism alone, instead prioritizing secular self-reliance via trial-and-error experimentation with whole-grain preparations as caffeine alternatives, which he tested for their sustaining effects on energy without the "jangled nerves" associated with stimulants.^[15]^[14] In 1892, Post established the La Vita Inn near Battle Creek to operationalize these observations, conducting systematic self-experiments with roasted grains—including formulations blending wheat berries, bran, and molasses—to assess their role in promoting digestive ease and sustained vitality absent drug dependencies. These trials, spanning 1892 to 1894, underscored his conviction that whole-food diets, grounded in observable physiological responses rather than doctrinal prescriptions, fostered causal pathways to health by nourishing the body without artificial excitations.^[14] Diverging from the Seventh-day Adventist influences at Battle Creek, Post critiqued allopathic medicine's emphasis on pharmaceuticals as counterproductive, arguing in his 1894 publication I Am Well! The Modern Practice of Natural Suggestion that such interventions masked symptoms while ignoring root causes like dietary stimulants; he advocated instead for natural remedies, mental discipline through positive autosuggestion, and disciplined habits to harness innate restorative capacities.^[16]^[14] Post's early lectures, such as those delivered in New England during fall 1896, and writings like The Road to Wellville (copyrighted 1903), articulated direct causal connections between unrefined dietary inputs, metabolic efficiency, and productivity, positing that eliminating caffeine-laden habits enabled empirical gains in physical and mental vigor.^[14] This framework, derived from personal trial-and-error rather than institutional dogma, prefigured broader applications but remained centered on individual health reclamation, with Post documenting how abstaining from stimulants correlated with measurable improvements in digestion and alertness during his post-sanitarium recovery.^[2]^[14]

Business Foundations

Invention and Launch of Postum

Post developed Postum as a caffeine-free beverage substitute for coffee, formulated from roasted wheat, wheat bran, and molasses to provide a similar flavor profile without stimulants. Drawing from his recovery experiences and dietary experiments at the Battle Creek Sanitarium, he initiated home-based production and testing of the product in the Battle Creek area starting in 1894.^[17] By 1895, Post scaled to commercial production, brewing the first batch in a small white barn in Battle Creek, Michigan, which served as the initial facility for the venture. That same year, he founded the Postum Cereal Company to formalize manufacturing and distribution of the ready-to-brew powder, positioning it as a convenient, packaged health food amid the late 19th-century shift toward industrialized, time-saving consumer goods.^[18]^[19] Initial marketing emphasized direct-to-consumer channels, including mail-order catalogs and door-to-door sales, to build grassroots demand by appealing to concerns over coffee's purported health risks like nervousness and indigestion. This approach yielded Postum's breakthrough as Post's inaugural commercial hit, with early operations demonstrating viability for mass-produced, shelf-stable alternatives to traditional beverages despite an initial operating loss of $800 in the first year.^[20]

Development of Additional Products

In 1897, C. W. Post introduced Grape-Nuts, a breakfast cereal made from wheat and malted barley. The production process involved mixing the grains into a dough, shaping and baking it into dense loaves or sheets under high heat to partially digest the starches through malting and baking, then crumbling and grinding the baked material into small, granular pieces resembling nuts.^[21] This method yielded compact, nutrient-concentrated flakes rich in bran elements, which Post promoted as superior for digestibility compared to untoasted grains, based on his observations of the cooking process mimicking predigestion.^[22] Laboratory tests commissioned by Post identified significant phosphate levels in the product, which he attributed to phosphates of potash and other minerals essential for nerve and brain tissue repair, positioning Grape-Nuts as a scientifically formulated "brain food" supported by chemical analysis rather than anecdotal health claims alone.^[23]^[2] By 1904, Post expanded his line with Elijah's Manna, a corn-based flaked cereal later rebranded as Post Toasties in response to objections over the biblical name. The manufacturing entailed cooking corn grits in a flavored liquid to gelatinize the starches, pressing the cooked mass through rollers to form thin flakes, and kiln-toasting them to produce a crisp, shelf-stable texture independent of concurrent developments by competitors in Battle Creek.^[24] This flaking and toasting technique emphasized uniformity and crunchiness for easy consumption with milk, aligning with Post's focus on ready-to-eat formats derived from practical testing of grain processing for nutritional retention and palatability.^[19] Variants followed, incorporating health emphases like reduced sugar or added malt for purported energy benefits, grounded in Post's routine assays of grain compositions for digestible carbohydrates and proteins as body fuels.^[2]

Commercial Expansion

Factory Operations and Relocation

Post initiated manufacturing operations for Postum Cereal Company in a modest barn facility in Battle Creek, Michigan, commencing production on January 1, 1895.^[25] This temporary setup enabled small-scale output in a region already dense with health-food enterprises, including those of the Kellogg brothers, positioning Battle Creek as a hub for dietary product innovation and distribution proximity to sanitarium clientele.^[26] Expansion ensued rapidly, with Post acquiring an 80-acre tract near Battle Creek by 1901 to accommodate growing infrastructure, including office buildings and production expansions.^[27] Dedicated factories replaced the initial barn, incorporating mechanized processes for efficiency, such as automated mixing and roasting equipment, which empirically reduced production costs through iterative refinements in workflow and material handling. By the early 1900s, these operations spanned 20 acres and employed up to 2,500 workers, establishing the site as the world's largest cereal manufacturing plant at the time.^[8] Post pursued vertical integration by developing proprietary milling and processing capabilities for key ingredients like wheat and barley, minimizing supply chain vulnerabilities and enabling tighter quality oversight via on-site empirical testing of grain purity and processing yields.^[8] Strict protocols for sanitation and batch consistency further supported scalability, contributing to annual output that underpinned sales exceeding several million dollars by 1914.^[28] The decision to centralize in Battle Creek optimized logistical access to regional markets and labor pools attuned to health-oriented manufacturing, fostering causal scaling without major relocations during this period.^[19]

Advertising and Branding Strategies

Post pioneered aggressive print advertising in the late 1890s and early 1900s, allocating substantial resources to national magazines and newspapers to promote Postum as a caffeine-free beverage that combated "coffee nerves" and facilitated recovery from nervous exhaustion.^[29] His campaigns featured pseudoscientific claims of health restoration, such as assertions that discontinuing coffee in favor of Postum could remedy ordinary diseases tied to poor diet and stimulants.^[30] These ads often included physician endorsements and consumer testimonials depicting before-and-after scenarios of improved vitality and mental clarity, with Post rewarding "honest" accounts to amplify perceived efficacy without fabricating narratives.^[31] ^[32] Amid public scrutiny over adulterated foods culminating in the Pure Food and Drug Act of 1906, Post positioned his products as exemplars of purity, emphasizing natural ingredients like roasted grains free from chemical additives or caffeine to appeal to health-conscious consumers seeking untainted alternatives.^[33] Branding extended to slogan-driven messaging that linked product consumption to personal betterment, such as directives to "give Postum to the children" for protection against coffee's purported harms, fostering a narrative of proactive self-improvement through dietary substitution.^[34] This approach differentiated Postum and subsequent cereals like Grape-Nuts from competitors by framing them as scientifically backed aids to vigor rather than mere conveniences.^[35] To scale nationally, Post integrated advertising with distribution strategies, partnering with wholesalers and grocers while deploying sampling demonstrations to generate trial and repeat purchases.^[36] Repetitive exposure in mass media built brand recognition and loyalty, as consumers internalized associations between Post products and enhanced well-being, driving sales from regional novelty to widespread staple by the 1910s without reliance on traditional door-to-door sales.^[37] This multimedia repetition, combined with targeted appeals to middle-class anxieties over modern ailments, underscored Post's innovation in consumer persuasion during an era of nascent mass marketing.^[38]

Labor and Political Activities

Conflicts with Unions

In the early 1900s, C. W. Post's operations in Battle Creek, Michigan, faced union organizing drives and boycotts as labor groups sought to impose closed-shop requirements and influence business practices. In 1904, Post assumed the presidency of the Laundry Workers' Association to counter a unionization campaign targeting local employers, framing such efforts as infringements on voluntary employer-employee relations.^[39] He rejected demands for exclusive union hiring, arguing that closed shops coerced workers and disrupted merit-based selection, which he believed led to inefficiencies observable in unionized settings.^[11] A notable clash occurred in early 1905, when trade unions boycotted Postum Cereal Company products after Post refused to withdraw advertising from non-union print shops, interpreting the ultimatum as an illegitimate extension of union authority over independent business contracts.^[40] Post responded by advocating open-shop policies, which permitted non-union workers to compete freely for jobs, and he publicly opposed strikes, lockouts, picketing, and boycotts as forms of external coercion that threatened property rights and operational autonomy.^[11] His stance aligned with era-specific tensions, where he prioritized firm viability through data-informed practices like higher-than-average wages and performance bonuses to maintain workforce stability without mandatory union affiliation.^[41] Post's defense of open shops extended to support for employers' alliances, including addresses at Citizens' Industrial Association gatherings around 1906, where he emphasized empirical advantages of non-coercive labor arrangements in sustaining productivity amid union pressures.^[42] By employing legal measures such as injunctions against disruptive tactics when disputes escalated, he preserved production continuity, viewing unions as systemic risks to voluntary exchanges that empirical factory data showed favored flexible hiring over rigid union rules.^[11] This approach reflected his broader commitment to causal mechanisms where individual incentives, rather than collective mandates, drove efficient outcomes.

Advocacy for Free Enterprise

Charles William Post emerged as a prominent defender of free enterprise principles in the early 1900s, emphasizing individual initiative and minimal government interference as the foundations of economic prosperity. Drawing from his own rise from health seeker to cereal magnate, Post argued that personal innovation, rather than collective mandates, generated wealth and societal benefits, critiquing interventions that stifled competition.^[27] He viewed excessive regulation and collectivist policies as empirically flawed, asserting they undermined the causal mechanisms of market-driven progress evident in America's industrial expansion.^[43] Post channeled this perspective into organizational leadership, succeeding David M. Parry as president of the National Citizens' Industrial Association (CIAA) around 1903–1904, where he advocated for "industrial peace" through open-shop practices that preserved employer autonomy and worker choice.^[41] Under his guidance, the CIAA propagated these ideas via public meetings, press campaigns, and conventions, framing union-enforced closed shops as antithetical to voluntary exchange and entrepreneurial freedom. At the 1906 CIAA convention, Post highlighted the shift from vague moralizing to concrete defenses of business liberty, positioning free enterprise as empirically superior for fostering innovation and employment. In political advocacy, Post supported William Howard Taft's 1912 presidential bid against Woodrow Wilson, leveraging advertisements and editorials to champion low-regulation policies that aligned with his experiences of bootstrapped success.^[14] He opposed progressive measures like expansive trust-busting when they threatened efficient production and decried socialism in pamphlets and writings as a rejection of evidence-based individualism, where government overreach supplanted market incentives.^[27] This "commercialized" approach integrated his business acumen with public persuasion, funding opinion pieces that promoted self-reliance as the true driver of national wealth, distinct from redistributive schemes.^[44]

Philanthropic Efforts

Establishment of Post, Texas

In 1906, Charles William Post purchased 225,000 acres of land in Garza and Lynn counties in the Texas Panhandle, acquiring the holdings from rancher J.B. Slaughter to establish a model agricultural community demonstrating the viability of dry farming in arid regions through private investment and technological innovation.^[1] The town, initially named Post City, was platted in 1907 with 160-acre farm plots laid out, shade trees planted along streets, and infrastructure developed entirely at Post's expense to promote self-sufficiency and counter reliance on government subsidies.^[1] ^[45] Post's vision emphasized causal mechanisms of productivity, such as grain sorghums like milo and kafir, over welfare dependency, aiming to prove that semi-arid land could sustain prosperous farming via individual ownership and enterprise.^[1] Post financed the construction of essential facilities, investing over $1 million by 1914, including a hotel, machine shop, school established by 1909, department store, cotton gin, bank, and newspaper, alongside utilities like water systems and streets, with churches for Baptist, Methodist, and Presbyterian denominations built by 1914.^[45] ^[1] A railroad connection arrived in 1910, facilitating growth without public funding.^[45] These developments were managed through the Double U Company, underscoring Post's commitment to bootstrapped capitalism as an empirical alternative to collectivist models.^[45] To attract settlers, Post offered low-interest loans for farm purchases and conducted lotteries for town lots, selling tracts at $20 to $30 per acre—profitable yet accessible—while enforcing prohibitions on alcohol and brothels to foster a moral, family-oriented populace focused on ownership rather than aid.^[46] ^[47] By 1914, the community supported approximately 1,000 residents, evidencing initial success in transforming marginal land into a functional settlement through private initiative.^[45]

Support for Health and Moral Reforms

Post maintained a lifelong commitment to temperance, remaining an absolute teetotaler and structuring his personal and community ventures to discourage alcohol consumption, such as by excluding bars from facilities like the Post Tavern and prohibiting spirituous liquor sales in Post City, Texas.^[14] He viewed alcohol and similar vices as impediments to individual productivity, linking temperate habits empirically to economic self-sufficiency rather than poverty, which he attributed to lapses in thrift, cleanliness, intelligence, and health maintenance among workers.^[14] These beliefs informed non-coercive efforts to foster moral education through example, emphasizing personal responsibility and positive lifestyle choices to enable free enterprise and upward mobility.^[14] In line with these principles, Post funded religious institutions that promoted moral and health-oriented reforms. He donated funds to construct the First Congregational Church in Fort Worth, Texas, dedicated in April 1903, complete with a plaque honoring his parents, reflecting his support for community anchors that reinforced ethical living and temperance without direct business ties.^[14] Broader philanthropic giving, totaling $200,000 in 1910 alone, aligned with causes advancing personal discipline and societal well-being, though specific allocations to groups like the YMCA remain undocumented in available records.^[48] ^[14] Post's advocacy extended to health reforms grounded in observational practices over invasive experimentation, favoring mental suggestion, proper diet, and rest—detailed in works like I Am Well (1894) and lectures on nutrition—as causal factors in recovery and success, independent of his commercial pursuits.^[14] This approach critiqued reliance on animal-based medical testing, prioritizing human-centered, empirical lifestyle interventions to promote productivity and moral autonomy.^[14]

Personal Life and Death

Marriage and Family

Charles William Post married Ella Letitia Merriweather on November 4, 1874, in Pawnee, Sangamon County, Illinois.^[1] The couple resided primarily in Battle Creek, Michigan, where they raised their only child, daughter Marjorie Merriweather Post, born March 15, 1887, in Springfield, Illinois.^[11]^[49] Post and Merriweather lived apart for several years before divorcing around 1904.^[1] ^[11] Post then married Leila Young, his former secretary, on November 16, 1904; the union produced no children.^[50] Limited public records detail the interpersonal dynamics of Post's marriages, though his frequent relocations and pursuits contributed to strains in his first union.^[51]

Declining Health and Suicide

In the early 1910s, C. W. Post suffered from recurring stomach disorders that resisted treatment, exacerbating his longstanding physical vulnerabilities and leading to periods of severe despondency. By 1913, his condition had deteriorated markedly, with chronic pain persisting despite attempts at medical intervention, including reliance on dietary regimens he had long advocated.^[52]^[2] Seeking relief, Post underwent appendectomy surgery in early 1914, reportedly at the Mayo Clinic, but the procedure yielded no improvement in his symptoms, which he feared indicated stomach cancer.^[52]^[53] This failure intensified his mental strain, contrasting sharply with prior instances where he had rebounded from similar ailments through rest and self-prescribed therapies. On May 9, 1914, at his winter home in Santa Barbara, California, Post died by suicide at age 59, inflicting a self-inflicted gunshot wound with a rifle.^[52]^[54] His physician, Dr. J. C. Bainbridge, attributed the act to temporary insanity triggered by despondency over unrelieved illness, as testified at the coroner's inquest, which ruled the death resulted solely from the gunshot without evidence of acute underlying disease.^[52]^[54]

Legacy

Economic Contributions

Charles William Post founded the Postum Cereal Company in 1895, initially producing Postum, a coffee substitute made from roasted grains, which he marketed as a healthful alternative to coffee. By 1914, the year of his death, the company had expanded its product line to include Grape-Nuts (introduced in 1897 via an innovative baking process that created small, nut-like nuggets from wheat and barley) and Post Toasties corn flakes (launched in 1904), achieving annual revenues of nearly $20 million through efficient mass production and distribution.^[55] These ready-to-eat cereals represented early innovations in convenience foods, minimizing household preparation time compared to traditional cooked breakfasts like porridge, thereby enhancing consumer productivity by shifting labor from home kitchens to scalable factory output.^[2] Post's emphasis on mechanized processing and quality control—such as controlled baking temperatures for consistent flavor and texture—enabled the company to outpace smaller, artisanal competitors, demonstrating private enterprise's capacity for rapid scaling in food manufacturing. His investments in production facilities, including a large Battle Creek, Michigan plant, supported output growth from a startup venture to a multi-product operation serving national markets within two decades. This model prioritized empirical testing of recipes and packaging durability, fostering reliability that built consumer trust and market share.^[56] Following Post's death, his daughter Marjorie Merriweather Post inherited control and orchestrated the 1929 formation of General Foods Corporation by merging Postum Cereal with acquired brands like Jell-O and Maxwell House, exponentially amplifying the enterprise's scale to encompass diversified processed foods.^[57] Under this structure, the original cereal innovations contributed to the broader ready-to-eat food sector's transformation from a niche $10 million market in 1900 to a staple industry exceeding $100 million by 1930, as verified by contemporaneous trade data, underscoring the long-term economic multiplier effects of Post's foundational efficiencies.^[55]

Criticisms and Debates

Post faced accusations from John Harvey Kellogg and contemporaries of appropriating cereal recipes developed at the Battle Creek Sanitarium, notably deriving Grape-Nuts from earlier granula formulations akin to Kellogg's Granola and Jackson's original 1863 Granula biscuits.^[58]^[59] These claims stemmed from Post's time as a sanitarium patient in the 1890s, where he observed production processes before launching his competing products in 1895, though no court ruled definitively on intellectual property theft, and Post maintained his innovations were independent adaptations for mass production.^[56] Critics targeted Post's advertising for unverifiable health cures, such as claims in the early 1900s that Grape-Nuts could remedy appendicitis by providing "little cells of bran" to aid digestion and prevent surgery.^[2] A 1907 exposé in Collier's Weekly scrutinized these assertions, prompting Post to defend via full-page rebuttals but ultimately leading the company to retract such specific disease-cure promises without admitting fault or facing formal penalties beyond public scrutiny. Health claims were debated as pseudoscientific exaggeration by medical observers, contrasting with Post's prescient emphasis on whole-grain nutrition amid rising awareness of dietary fiber's benefits, though empirical validation for curative effects remained absent.^[17] Labor advocates critiqued Post's staunch opposition to unions as fostering exploitative conditions in his expanding factories, yet company records reflect steady workforce growth from a handful of employees in 1895 to thousands by 1914, underpinning scalable operations that prioritized efficiency over collective bargaining.^[2] Overall assessments weigh hucksterism's reputational risks against branding innovations that drove commercial viability, with Post's aggressive marketing yielding enduring market dominance despite ethical debates, as evidenced by the Post brand's evolution into a multinational enterprise post-1914.^[17]

References

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A pioneer in the manufacture and mass marketing of breakfast cereals and other consumer products, Charles William Post (1854-1914)
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[34]
Topics in History: The Coffee Myth and the Power of Advertising
Oct 12, 2018 · Postum's ads implored readers to switch from coffee themselves and to protect their children from the dangers of malnourishment and impeded ...Missing: strategies | Show results with:strategies
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Postum was an old-time coffee substitute - BlueRidgeNow.com
Aug 13, 2017 · Post began an aggressive advertising campaign urging consumers to substitute Postum for coffee and tea. Before truth-in-advertising guidelines, ...<|separator|>
[36]
C.W. Post - Case - Faculty & Research - Harvard Business School
Through sampling and other innovative sales and marketing techniques, Post convinced consumers and grocers to buy Postum and Grape-Nuts--which generated ...Missing: advertising strategies
[37]
The Creator of Post Cereal & the Mass Misinformation Campaign ...
Jan 12, 2020 · In the 1890s, Post sold and marketed “Postum” with the claim that “you can recover from any ordinary disease by discontinuing coffee and poor ...Missing: strategies | Show results with:strategies
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“The golden path to health”: marketing Postum as a cure for coffee ...
This article seeks to investigate the early marketing practices of Postum in Sweden and how the brand used advertisements to exploit the public's growing fears ...
[39]
Selling Free Enterprise: The Business Assault on Labor and ...
in the open shop cause, spurred the formation of the Citizens' Industrial. Association of America (CIAA), and in 1904 C. W. Post, developer of the coffee ...<|control11|><|separator|>
[40]
https://newspapers.library.in.gov/?a=d&d=RSWR19050203.2.26
[41]
Article 10 -- No Title - The New York Times
- Charles W. Post was one of the founders of the ... He was an ardent supporter of the "open shop." Mr. ... Charles W. Post was famous because, after ...
[42]
[PDF] the Worker wants One Big Union to "Corner the Labor Market
Charles W. Post, cereal manufacturer of Battle Creek, Mich., who has waged ... the "open" shop and the "closed" shop, as above defined. On the basis of ...<|control11|><|separator|>
[43]
Chapter 4: Workers of a New Century By Philip Taft
The depression of the 1890s had softened the public attitude towards organized labor. Between 1897 and 1904, union membership climbed from 447,000 to 2,072,700.
[44]
[PDF] NAM History - National Association of Manufacturers
On the other side were members like C.W. Post of ... From the pages that follow, one may more clearly gather why the defense of free enterprise in the defense of ...
[45]
History and Development of Post, Texas
May 1, 1995 · The town began under the name Post City in 1907 as a colonizing venture of cereal manufacturer Charles William Post, who sought to develop a ...
[46]
C.W. Post Invests Fortune in West Texas Town
May 12, 2022 · C.W. Post died in May 1914 from complications after an appendectomy, but both his company and infant community survived. Postum became the ...Missing: health Kansas 1890
[47]
History - City of Post, TX
Post, the breakfast cereal manufacturer, founded "Post City" as a utopian colonizing venture in 1907. Post devised the community as a model town. He purchased ...
[48]
$$163,197,125 GIVEN IN 1910 FOR PHILANTHROPY - The New ...
Among other givers in this class were the late Arthur Hill, Regent of the University of Michigan, who left $420,000: C. W. Post of Battle Creek, Mich ...
[49]
[PDF] Marjorie Merriweather Post - Hillwood Volunteer Website
After the. Kellogg cure fails him, C.W. Post goes to a Christian Science healer whose cure succeeds. ... Connecticut, at Street Thomas' Church, New York City.<|separator|>
[50]
C.W. POST WEDS SECRETARY.; Head of Postum Cereal Company ...
Charles W. Post, head of the Postum Cereal Company, was married this afternoon to Miss Lila Young, his secretary, who is twenty years his junior. Few people ...
[51]
C.W. Post--A Great Man With a Tragic Life - Sweethearts Of The West
Feb 8, 2016 · On November 4, 1874, Post married Ella Letitia Merriweather of Battle Creek, Michigan but lived apart for several years before divorcing.
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C.W. POST A SUICIDE IN CALIFORNIA HOME; Battle Creek Cereal ...
Post, the wealthy manufacturer of cereal foods, whose headquarters were at Battle Creek, Mich., shot and killed himself in his Winter home here to-day. He had ...Missing: William | Show results with:William
[53]
C. W. Post – Texas Monthly
When he died shortly afterward of no apparent cause, mystifying his doctors, his family blamed the same old heartsick melancholia. His suffering of failure ...
[54]
C. W. POST KILLS SELF — The Walsenburg World May 14, 1914
Charles W. Post, 64. the cereal food millionaire, returned a non-com-mittal verdict simply finding that he died from the effects of a gunshot wound.Missing: William | Show results with:William
[55]
Forgotten Giant: General Foods - Business History
Oct 23, 2020 · Here is a short summary of this great company's fascinating history. The Amazing CW Post. Charles William Post was born in 1854 in Springfield, ...
[56]
C.W. Post, Sanitariums, and Grape-Nuts Cereal - The Homestead Blog
Mar 24, 2021 · Growing up with two working parents, it was the weekday go-to breakfast staple. Heartier breakfast fare like pancakes, eggs, and bacon were ...Missing: influence | Show results with:influence
[57]
Kraft Foods Inc. - Company-Histories.com
Upon his death, Post's daughter, Marjorie Merriwether Post, took over the company and helped launch the expansion that would create the company known as General ...Missing: scale | Show results with:scale
[58]
Do you know the story behind your cereal? 'The Kelloggs' does, and ...
Aug 10, 2017 · But in the 1890s a former patient, C.W. Post, began producing Postum, "a direct steal of Dr. Kellogg's Minute Brew," and Grape-Nuts, "which ...
[59]
The Real Kellogg Recipe? Granula v. Granola - the food historian
Aug 14, 2019 · ... C.W. Post would eventually develop. He invented "Granula" in 1863 ... Temperance · Thanksgiving · Theodore Roosevelt · Tomatoes · Trick Or ...
[60]
C. W. Post - Wikipedia
Charles William Post (October 26, 1854 – May 9, 1914) was an American innovator, breakfast cereal and foods manufacturer and a pioneer in the prepared-food ...