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CBS Studio Building

The CBS Studio Building is a seven-story historic structure at 49 East 52nd Street in , , originally built in 1908 as a for the and later renowned for its role in early . Designed in the style by the architectural firm , the building featured a classical facade with terra-cotta ornamentation and served initially as auxiliary lodging near the Vanderbilts' nearby mansions on . In 1924, it was sold to the Juilliard Musical Foundation, which used it for administrative and performance purposes until 1939. Acquired by the Columbia Broadcasting System () in 1939 and renovated between 1939 and 1940 by architects Fellheimer and Wagner, the building was transformed into a state-of-the-art radio facility, earning praise as "the last word in design" from Architectural Forum in 1940. The renovation introduced a striking modernistic facade, including a seven-story blank wall punctuated by a narrow strip of windows at the top, while the interior housed seven studios—two of double height seating up to 300 for live symphony and orchestra broadcasts—along with control rooms, sound effects areas, and research spaces. During its tenure from 1940 to 1964, the building supported key radio productions adjacent to CBS's headquarters at 485 , contributing to the network's dominance in the of , though it did not host Orson Welles's famous 1938 War of the Worlds broadcast, which occurred nearby. Following CBS's relocation of its radio operations to 524 West 57th Street in , the building transitioned to commercial uses, including recording studios in the and that captured notable tracks like Simon & Garfunkel's "." By the late , the ground floor had been altered for retail, with the original 50-foot terra-cotta entrance replaced by a drugstore facade, though much of the upper modernistic exterior remained intact. Today, acquired by in 1995, it functions as a 60,000-square-foot office and retail annex connected to the adjacent , preserving its historical significance amid Midtown's commercial landscape while exemplifying the evolution from luxury to modernist media infrastructure.

Overview and Location

Site and Physical Description

The CBS Studio Building is situated at 49 East 52nd Street in , , positioned between and . This prime location places it within a bustling commercial district, adjacent to the modern complex at 55 East 52nd Street, where the building's historic scale contrasts sharply with the surrounding high-rise skyline dominated by contemporary glass-and-steel towers. Constructed in as a seven-story mansion-style guest house for the , the building exemplifies early 20th-century style in its design by the architectural firm Warren & Wetmore. The facade features ornate classical detailing, including cladding that provides a refined, elegant surface treatment typical of the era's luxury residential architecture. The structure's basic layout includes a ground-floor entrance suited for retail or public access, with the upper six floors originally intended for residential purposes, later adapted for studios. Encompassing nearly 60,000 square feet, the building maintains its historic proportions amid Midtown's dense urban fabric, serving as a preserved anchor in an area known for its mix of commercial, , and corporate developments.

Architectural Significance

The CBS Studio Building, originally designed in 1908 by the architectural firm Warren & Wetmore as a guest house for the , embodies the style characteristic of [Gilded Age](/page/Gilded Age) opulence. The seven-story structure featured a symmetrical and facade over a red brick base, complete with a grand two-story round-arched entrance with a scrolled keystone, stone cornices, , and decorative elements that evoked the era's lavish residential architecture. These features, including a metal with arched dormers, symbolized the family's wealth and status while integrating seamlessly into Midtown Manhattan's urban fabric. As one of the few surviving Vanderbilt-associated buildings in —amid the demolition of many mansions like the family's triple palace on —the structure holds cultural importance as a preserved remnant of early 20th-century elite . It contributes to City's architectural diversity by representing the transition from Victorian-era residences to more restrained yet elegant urban townhouses, showcasing how prominent families adapted to the city's evolving density. Warren & Wetmore's design here demonstrates their versatility, akin to their Beaux-Arts landmark , where they applied expertise in classical detailing and monumental scale to both public and private commissions. The building's adaptability underscores its enduring significance, having been renovated in 1939 by Fellheimer & Wagner to include soundproofing for studios while maintaining core structural elements from the original design. This evolution from residential to commercial use highlights the architectural ingenuity of Warren & Wetmore's foundational work, allowing the building to retain historical integrity amid functional changes.

Original Construction and Early Use

Vanderbilt Family Ownership

The CBS Studio Building at 49 East 52nd Street was commissioned in 1908 by William K. Vanderbilt II, a prominent member of the , as a and auxiliary residence to accommodate social events and provide overflow lodging for visitors from the family's nearby on . This seven-story structure, designed by the architectural firm Warren & Wetmore, reflected the family's immense wealth accumulated through the , which had been built into a vast empire by and his descendants. William K. Vanderbilt II, who served as president of the , oversaw the project as part of the family's extensive real estate holdings in , underscoring their status as one of America's leading industrial dynasties. Under Vanderbilt ownership, the building functioned primarily as a venue for entertaining the elite social circles of , hosting gatherings that highlighted the family's influence in . The family's tenure ended with the of the in 1924 to the Juilliard Musical Foundation, prompted by shifting family priorities following the deaths of key members and the intensifying commercial development in the area. This transaction marked the close of the building's era as a private residential annex, transitioning it from an exclusive enclave of excess to a new institutional purpose amid Manhattan's evolving urban landscape.

Design by Warren & Wetmore

The architectural firm Warren & Wetmore, established around 1889 by partners Whitney Warren and Charles D. Wetmore in , was renowned for its opulent designs catering to elite clientele, including extensive work for the family's interests, such as the iconic . Their selection for the CBS Studio Building project reflected their expertise in crafting luxurious structures for high-society patrons amid City's expansion. Commissioned by the as a guest house adjacent to their Fifth Avenue mansion, the building employed steel-frame construction typical of early 20th-century urban development, providing structural stability for its seven-story height while allowing expansive interiors. The exterior featured a facade clad in and , evoking the style with classical ornamentation that complemented the surrounding Beaux-Arts milieu. Construction was completed in 1908.

Educational Period

Juilliard Musical Foundation Acquisition

In 1924, the Juilliard Musical Foundation acquired the former Vanderbilt family guesthouse at 49 East 52nd Street, providing a dedicated space for advanced music studies amid the post-World War I surge in demand for professional music education in the United States. The purchase addressed the foundation's need for a facility separate from existing undergraduate programs, enabling focused graduate-level training as music conservatories expanded to meet growing interest in artistic careers following the war. This acquisition established the Juilliard Graduate School as the foundation's inaugural graduate institution, offering full fellowships to talented musicians for advanced professional development in performance, composition, and related fields. The initiative stemmed from the $20 million bequest of textile magnate , whose trustees formed the Musical Foundation in 1920 to advance nationwide. Under the direction of the Juilliard Musical Foundation trustees, with Oscar Wagner serving as dean, the effort emphasized rigorous professional preparation for musicians, setting the stage for the school's later merger with in 1926. Initial adaptations involved minor conversions of the building's residential rooms into classrooms and practice spaces, while much of the original interior—designed by Warren & Wetmore—was retained to maintain its architectural integrity.

Operations as Graduate School

The Juilliard Graduate School, housed in the former guesthouse at 49 East 52nd Street from 1924 to 1931, provided advanced master's-level training in music performance, , and for students who had completed undergraduate studies. The program emphasized through full-tuition fellowships awarded via rigorous competitive examinations before the entire , with students required to re-qualify annually to maintain enrollment. This selective approach ensured a focus on exceptional talent, fostering intensive artistic growth in a setting. The school's faculty comprised prominent musicians who elevated its prestige, including Rubin Goldmark as head of the composition department, George Barrère teaching , and Percy Goetschius in music theory. These instructors offered personalized guidance, drawing on their expertise to prepare students for professional careers in music. Enrollment expanded during the late as the institution's reputation grew, though it remained limited to support individualized instruction. Daily operations centered on rigorous practice and performance within the adapted mansion, where spaces like former bedrooms served as individual practice rooms and the grand ballroom was converted into a modest for recitals and work. This intimate environment encouraged close collaboration but soon proved inadequate for the school's ambitions. By the early 1930s, the Juilliard Graduate School encountered significant challenges, including escalating space limitations that hindered further growth and accommodations for expanding student needs. Financial pressures intensified during the , straining the Juilliard Musical 's resources amid broader economic turmoil affecting institutions. These factors prompted the of a new seven-story facility at 130 Claremont Avenue, which opened in 1931 to house the graduate program alongside the affiliated Institute of Musical Art. The 52nd Street building, no longer central to operations, was retained by the until its sale to the Columbia Broadcasting System in 1939, marking the end of its educational use and facilitating the school's long-term evolution toward larger facilities, culminating in the move to decades later.

Broadcasting Era

CBS Radio Studios Establishment

In 1939, the Columbia Broadcasting System (CBS) acquired the seven-story building at 49 East 52nd Street in from the of Music to serve as its primary radio production facility. The site's central location, just blocks from CBS's corporate headquarters at 485 , offered logistical advantages for network operations, while the structure's existing acoustics—refined during its prior use as a music —proved ideal for high-quality audio recording and live performances. This purchase marked a significant step in CBS's efforts to consolidate its East Coast broadcasting presence amid the competitive landscape of the era. Following the acquisition, CBS converted the building's interior spaces into seven dedicated studios, with Studio 21 emerging as the flagship venue capable of accommodating up to 300 audience members for live broadcasts. These facilities enabled efficient production of a wide array of radio content, from variety shows to dramatic serials, supporting 's growth during the (roughly 1930–1950), when network programming dominated American entertainment. The setup emphasized versatility, allowing seamless transitions between recording sessions and on-air transmissions, and positioned the building as a cornerstone of CBS's programming pipeline. The studios quickly became a hub for iconic broadcasts, most notably hosting The Arthur Godfrey Show starting in 1945, which drew massive audiences with its blend of music, , and celebrity interviews performed before live crowds. Other early programs, including soap operas like Our Gal Sunday and The Road of Life, originated here, showcasing the facility's role in nurturing talent and formats that defined radio's peak popularity. Arthur Godfrey's program, in particular, exemplified the building's capacity for engaging, audience-driven content that propelled CBS's ratings. Strategically, the CBS Studio Building functioned as a vital East Coast nerve center for the through the late and into the , facilitating real-time coordination of national feeds before television's ascent diminished radio's primacy. This investment reflected 's aggressive expansion to rival —headquartered at —and , which dominated early through innovations in transmission technology. By centralizing at 49 East 52nd Street, enhanced its operational efficiency and content output, solidifying its position in the fierce competition for advertisers and listeners during radio's commercial zenith.

Renovations for Broadcasting

In 1939, following CBS's acquisition of the building at 49 East 52nd Street to consolidate its radio operations, the architectural firm Fellheimer & Wagner was commissioned to undertake a comprehensive overhaul, transforming the structure from its prior use as an educational facility into a dedicated broadcasting hub. The firm, known for its work on major public and transportation projects like Grand Central Terminal, brought specialized experience in designing functional spaces for large-scale audiences and performances. The renovations were completed by 1940, establishing the facility as a pioneering example of broadcast architecture. Key modifications focused on creating specialized interiors optimized for radio production, including the installation of seven studios—two of which were double-height for enhanced acoustics—along with dedicated rooms, equipment rooms, and spaces for sound effects generation, technical testing, and acoustical . These studios were engineered to support high-fidelity live broadcasts, with the larger ones capable of seating up to 300 audience members and accommodating orchestras or other ensemble performances. Ventilation and support systems were integrated to maintain optimal recording conditions during extended sessions. Technical advancements emphasized noise isolation and audio clarity in an urban setting, with dedicated acoustical research areas allowing for ongoing experimentation in sound propagation and studio design. The project incorporated modern materials, such as glazed terra cotta units for structural elements, fired at high temperatures for durability, and streamlined features like radius jambs in entrances to facilitate smooth traffic flow. These innovations, including precise alignment of facade components through machine-ground processes, helped set benchmarks for integrating broadcast technology into dense city environments. While the interiors were fully modernized for , the renovations preserved the building's seven-story and core structural integrity, updating the exterior to a sleek modernistic style with a prominent strip of windows at the top to admit without compromising acoustic seclusion. This approach balanced historical continuity with the demands of professional , ensuring the facility remained a functional amid Midtown Manhattan's evolving .

Recording Studios Phase

Transition to Columbia Records

In 1966, following CBS's relocation of radio operations to 524 West 57th Street in 1964, the former radio spaces at 49 East 52nd Street were converted into dedicated recording facilities for , part of CBS's diversification into music production. Columbia Records, acquired by as part of the in 1938 for $700,000, utilized the site to consolidate its East Coast recording operations amid the expansion of rock 'n' roll and genres. The move from Columbia's previous location at 799 Seventh Avenue to 49 East 52nd Street occurred in , establishing the building as the label's primary studio hub until 1994. Studios B and E were outfitted with advanced equipment, including early multi-track systems such as 3-track and setups with rotary fader consoles, which evolved to support more sophisticated multi-tracking by the late 1960s. These upgrades enabled high-fidelity captures suited to the era's growing demand for layered musical arrangements. The facility operated at a robust scale, accommodating multiple recording sessions weekly and employing a specialized team of engineers to manage production demands.

Notable Recordings and Artists

During the Columbia Records era at the CBS Studio Building, Studio B became a hub for groundbreaking musical productions, capturing the creative energy of the late 1960s and beyond. One of the most iconic sessions was for Simon & Garfunkel's Bookends album in 1968, recorded entirely in Studio B and notable for its innovative use of 8-track recording technology, which allowed for richer layering of vocals and instrumentation on tracks like "Mrs. Robinson" and the title suite. This production, overseen by engineers Roy Halee and Stan Tonkel, exemplified the studio's transition to multitrack capabilities following equipment upgrades in the mid-1960s. Jazz legend also utilized the facility for transformative sessions, including the three-day recording of in August 1969 at Studio B. This , featuring a large ensemble of electric instruments and improvisational elements, marked Davis's pivotal shift toward and was captured using the studio's advanced setup, producing dense, psychedelic soundscapes that influenced generations of musicians. Earlier jazz work, such as overdubs for Davis's exploratory pieces, further highlighted the space's acoustics for ensemble improvisation. Bob Dylan returned to the building for overdubs and additional tracking on his 1970 album , with sessions in Studio B starting May 1, including contributions from guest musician on tracks like "If Not for You." These recordings reflected Dylan's post-motorcycle accident introspection, benefiting from the studio's intimate yet versatile environment. Artist anecdotes from the period often emphasize the collaborative intensity at the studios, as seen in sessions that filled the rooms with strings, horns, and percussion in a single take. Prominent figures, including members of during their frequent visits in the late and early , reportedly stopped by to observe sessions, underscoring the building's status as a creative nexus. Operations continued until 1994, with Studio B closing in 1989.

Modern Ownership and Restoration

Fisher Brothers Acquisition

In 1979, acquired the land underlying the CBS Studio Building at 49 East 52nd Street as part of the site assemblage required for the construction of the adjacent office tower. Under the terms of the deal, retained occupancy of the building through a long-term arrangement, allowing the broadcaster to continue its operations without interruption. By 1993, the company sold the building outright to , an affiliate of . The seven-story, approximately 60,000-square-foot structure changed hands for an undisclosed sum, concluding CBS's more than five-decade tenure as owner and marking the full transfer of control to the real estate firm. The firm viewed the property as integral to enhancing the complex, facilitating potential redevelopment into premium office space while preserving key historical features to comply with local landmark regulations.

1996 Restoration and Current Use

In 1995, acquired the Studio Building and initiated a comprehensive project completed by the end of 1996, aimed at reverting the structure to its original aesthetics as a guesthouse. The project, led by architects Gerner Kronick + Valcarcel, involved removing the 1930s Art Moderne modifications added by , including glazed terra cotta tiles and that had obscured the facade and most windows. These alterations were replaced with precast elements—using to replicate the original material—while retaining the existing brick and granite base; the facade and windows were reframed to restore the building's elegant style. Post-restoration, the building featured revived interior elements such as high ceilings and detailed woodwork, with modern updates like improved HVAC systems integrated discreetly to preserve historical integrity. The seven-story structure, spanning nearly 60,000 square feet, now offers light-filled spaces suitable for contemporary professional needs, including separate entrances for office and retail areas. Since 1997, the restored building has served as premium office and retail space, initially housing the headquarters of Plaza Construction Corporation, a subsidiary, and later accommodating various professional tenants in fields like , , and services. Located adjacent to in , it benefits from 24/7 manned security and card access, maintaining its role as a high-end amid the area's continued evolution. As of 2025, no major redevelopment is underway, allowing the building to continue functioning in its preserved form.

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