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Cable One

Cable One, Inc. (NYSE: ) is a leading U.S. communications and entertainment company that provides high-speed , , and services to more than 1 million residential and customers across 24 states under the Sparklight brand. Originally founded in 1986 as a of Company (now Company), acquiring 53 cable systems with approximately 350,000 subscribers in 15 states, Cable One focused initially on before expanding into data and voice services. The company became an independent public entity through a from on July 1, 2015, trading on the under the ticker , and has since prioritized high-margin residential and services in non-metropolitan markets. Its growth strategy has involved over 30 acquisitions and dispositions by 2015, followed by major deals such as the $740.2 million purchase of NewWave Communications in 2017, the $358.8 million acquisition of Clearwave Communications in 2019 to bolster fiber capabilities, and the $531.4 million acquisition of Fidelity Communications in 2019, expanding its footprint to cover about 2.3 million homes passed. In 2019, Cable One initiated a of its to Sparklight, emphasizing reliable, innovative connectivity to bridge the and support community progress in , , and daily life, with the transition largely completed by 2020 for legacy systems. The company, headquartered at 210 E. Earll Drive in , is currently led by Julia M. Laulis as Chair of the Board, President, and , who joined in 1999 and has overseen its transformation during her 26-year tenure, with plans for her retirement by December 31, 2025. As of the first quarter of 2025, Cable One reported total revenues of $380.6 million, adjusted EBITDA of $202.7 million, and 1,075,100 total customers, including 945,000 residential data subscribers, while operating in a competitive landscape with a focus on network upgrades and debt reduction.

History

Founding and early development

Cable One traces its origins to 1986, when The Washington Post Company (now Graham Holdings Company) established Post-Newsweek Cable as a wholly owned by acquiring 53 systems from Capital Cities Communications for $350 million. These systems served approximately 350,000 subscribers across 15 states, primarily in small to mid-sized markets in the Western, Midwestern, and , allowing the new division to focus on regional cable operations rather than large urban centers. In its early years, Post-Newsweek Cable emphasized acquiring and operating cable systems in underserved communities to build a subscriber base. A key example was the late-1980s purchase of approximately 6,000 subscribers in from Coast TV Cable Inc., which expanded its footprint in the Southeast and aligned with its strategy of targeting smaller markets with growth potential. Initially centered on basic delivery, the company began evolving its offerings by the mid-1990s, investing in hybrid fiber-coax networks to support advanced services like , as evidenced by technical developments for reliable integration over . Reflecting its shift toward broader , Post-Newsweek Cable rebranded as Cable One in 1997 to better capture its expanding ambitions beyond traditional video services. This name change marked the culmination of its foundational phase under parent company ownership, setting the stage for future while solidifying its role in regional broadband delivery.

Independence and public offering

In 2015, Company, formerly Company, completed a of its Cable One to separate its non-core cable operations and allow each entity to pursue focused growth strategies. The transaction, announced in November 2014, distributed one share of Cable One for every share of Class A and Class B held by shareholders as of June 15, 2015, the record date. Effective at 12:01 a.m. on July 1, 2015, Cable One became an independent, publicly traded company listed on the under the ticker symbol CABO. Following the , Cable One's strategy shifted toward , prioritizing services over declining traditional offerings. The company invested in network upgrades to expand high-speed , aiming to capture increasing demand for services while de-emphasizing video and voice products. This approach aligned with industry trends, where became the primary revenue driver, enabling Cable One to achieve steady customer additions in residential and segments without relying heavily on acquisitions in its initial independent phase. Early financial performance reflected this focus, with total revenues reaching $807.3 million for the full year 2015, primarily from residential data and video services. By 2016, revenues grew to $819.6 million, a 1.5% increase, driven by an 11.1% rise in residential data revenues to $326.3 million and a 16.8% expansion in business services to $99.6 million, underscoring the success of broadband-centric initiatives. In January 2017, Julia M. Laulis was appointed President and Chief Executive Officer, succeeding Thomas O. Might, who transitioned to Executive Chairman. Laulis, who had served as President and since and held various leadership roles at Cable One since 1999, brought deep operational expertise to guide the company's independent trajectory.

Major acquisitions and growth

Cable One's expansion from its 2015 spin-off was significantly driven by targeted acquisitions that bolstered its presence in rural and secondary markets, differentiating the company from larger national competitors like and by focusing on underserved areas with lower competition and higher customer retention potential. In , Cable One acquired NewWave Communications for $740.2 million, expanding its business data, voice, and video services primarily in and select markets, adding scale to offerings. In April 2019, Cable One announced the acquisition of Clearwave Communications for $358.8 million in cash, which closed on January 8, 2019. This deal enhanced fiber capabilities, adding middle-mile fiber networks and business services in and surrounding areas. Later in April 2019, Cable One announced the acquisition of Fidelity Communications Co.'s data, video, and voice assets for $525.9 million in cash, a deal that closed on October 1, 2019. This transaction added approximately 87,000 customer relationships primarily in the Midwest and Southeast, including operations in , , Louisiana, Missouri, , and , enhancing Cable One's scale in non-urban regions with aligned customer demographics and service offerings. Building on this momentum, Cable One entered a strategic partnership in September 2020 with Mega Broadband Investments Holdings LLC (MBI), the parent of Vyve Broadband, acquiring a 45% equity stake for $574.1 million in cash with an option to purchase the remaining interest. This investment, which closed in the fourth quarter of 2020, provided access to Vyve's rural broadband assets across multiple states, serving as a foundational step for further inorganic growth in fragmented, underserved markets. The company's largest deal during this period came in February 2021, when it agreed to acquire the remaining equity interests in Hargray Acquisition Holdings, LLC (Hargray) that it did not already own, for approximately $1.9 billion in cash, implying a $2.2 billion total enterprise value on a debt-free, cash-free basis; the transaction closed on May 3, 2021. This move expanded Cable One's footprint into , , and surrounding Southeastern areas, adding approximately 172,000 customer relationships and aligning with its emphasis on high-margin, rural-oriented operations. These acquisitions, funded in part by proceeds from Cable One's 2015 , contributed to substantial customer base expansion, growing from approximately 665,000 customer relationships at the end of 2015 to over 1.15 million by the end of 2021. This strategic emphasis on rural and underserved markets not only increased homes passed to over 2.7 million but also supported through accretive deals that prioritized penetration over saturated urban video services.

Rebranding and recent initiatives

In 2018, Cable One announced plans to rebrand its residential services as Sparklight, with the change taking effect in summer 2019 to modernize its image and shift emphasis toward high-speed offerings over traditional . The rebranding aimed to better position the company in a market increasingly dominated by , reflecting broader industry trends away from video services. Following the 2019 acquisition of the fiber-based provider Clearwave Communications, the company utilized it as a dedicated brand for business services, expanding enterprise offerings like dedicated and . This move separated commercial operations from residential under Sparklight, allowing targeted growth in infrastructure for small and medium-sized businesses. Subscriber trends in the have mirrored the phenomenon, with significant net losses in video services offset by relative stability and occasional gains in earlier in the , though recent quarters show pressures. For instance, residential video subscribers declined by 22,500 year-over-year in Q2 2025 to 96,200, driven by ongoing shifts to streaming alternatives. Broadband subscribers, while experiencing a quarterly loss of 13,500 in Q2 2025, marked an improvement from prior-year declines, with residential data revenue holding steady at $229.3 million amid higher of $81.23. To support these services, Cable One has invested heavily in network upgrades throughout the 2020s, focusing on delivering gigabit internet speeds across its footprint. Notable efforts include a $12 million infrastructure overhaul in Sioux City, Iowa, completed in 2023, which enhanced upload and download capabilities to gigabit levels for thousands of homes and businesses. The company has also pursued broader enhancements, budgeting around $200 per network passing for upgrades that enable 500 Mbps and 1 Gbps tiers, with uptake in these high-speed plans rising notably by 2023. Facing intensifying competition from -to-the-home providers and access in rural markets as of 2025, Cable One has responded by accelerating its own expansions and exploring wireless partnerships. overbuilds pose a key challenge in underserved areas, prompting investments in joint ventures like Clearwave Fiber to bolster its middle-mile capabilities. Additionally, in August 2025, the company initiated a mobile service trial using AT&T's network to counter wireless alternatives, aiming to retain bundled customers in competitive rural regions where traditional cable infrastructure faces deployment hurdles.

Operations

Core services

Cable One's core services are delivered primarily through its Sparklight brand for residential customers, encompassing , , and voice telephony, while business offerings operate under Sparklight Business as well as subsidiary brands like Clearwave Fiber. Sparklight provides residential plans with download speeds ranging from 300 Mbps to 1 Gbps, emphasizing unlimited data usage without throttling or caps to support streaming, gaming, and smart home applications. These plans include advanced options via eero systems and are priced starting at $24.95 per month for the first 12 months with autopay, rising to standard rates thereafter, with no long-term contracts required. has emerged as the dominant revenue driver for Cable One, accounting for the majority of its income amid shifts in consumer preferences away from traditional video services. The company offers packages through Sparklight TV, which combines linear channel lineups with streaming capabilities accessible via a on devices like smart s and tablets, eliminating the need for traditional set-top boxes. Options include the Economy TV Plus package with up to 20 channels focused on locals, news, and basic entertainment for $54 per month, and the Standard TV Plus with up to 100 channels including premium networks like and for $148 per month; both provide 200 hours of cloud DVR storage and on-demand content. Despite a loyal subscriber base, video services have seen declining revenues, reflecting broader industry trends, with Q3 2025 video income at $45 million. Voice services under Sparklight consist of VoIP-based home phone plans offering unlimited local and long-distance calling within the U.S., along with features like caller ID and voicemail, all backed by 911 access and no annual contracts. These plans emphasize reliability and ease of setup, including number porting, and are available for both residential and business use. Business voice options integrate with data services for seamless connectivity. In Q3 2025, voice revenues stood at approximately $6.7 million, underscoring their supplementary role in the portfolio. For business customers, Cable One tailors offerings through Sparklight Business and Clearwave Fiber, providing high-speed with symmetric speeds up to 10 Gbps on fiber networks, unlimited data, and static IP options to support enterprise needs like and video conferencing. These include managed solutions for optimized coverage and cybersecurity features such as advanced threat protection integrated into bundles. Business phone services mirror residential VoIP but add scalable lines and international calling rates. Bundling strategies across , , and phone help retain customers by offering discounts, with the cheapest internet-phone bundle at $90 per month and -internet at $186.75 per month, though remains the key generator exceeding 70% of total by 2025.

Geographic coverage

Cable One operates in 24 states across the , with a primary focus on rural and mid-sized communities in the Midwest, South, and West regions. These include states such as , , , and , where the company delivers services to areas often underserved by larger national providers. By targeting non-metro markets, Cable One avoids direct competition with major operators like in densely populated urban centers, instead establishing a strong presence in secondary markets that prioritize reliable connectivity for residential and users. As of the third quarter of 2025, Cable One serves approximately 1.2 million primary service units (PSUs) for residential and business data, video, and voice across its footprint. Key operational hubs include Boise, Idaho; Fargo, North Dakota; and Hattiesburg, Mississippi, which serve as central points for service delivery and regional management in these communities. In select markets like Boise, the company achieves high penetration rates, with availability reaching about 91% of households, enabling widespread access in targeted areas. In November 2025, Clearwave Fiber, an associated entity, announced an agreement to divest its operations to Communications, potentially impacting business services in that region. Cable One's operations are governed by a regulatory environment that includes franchise agreements with local franchising authorities in the states it serves, as required under federal regulations. These agreements outline terms for deployment, public access channels, and fee structures, ensuring compliance while allowing the company to expand through acquisitions that incorporate additional regions.

Infrastructure and technology

Cable One primarily relies on a (HFC) network architecture to deliver its , video, and voice services, combining trunks from central facilities to neighborhood nodes with distribution to customer premises. This design allows efficient signal transmission over long distances via while leveraging existing for last-mile , supporting scalable service delivery across its 24-state . The company has invested in upgrading its HFC to DOCSIS 3.1 standards, enabling downstream speeds up to 10 Gbps in supported areas through advanced and channel bonding techniques. Looking ahead, Cable One is advancing toward DOCSIS 4.0 compatibility, which promises symmetrical multi-gigabit speeds—up to 10 Gbps downstream and 6 Gbps upstream—by incorporating full-duplex and extended DOCSIS to optimize for internet and video services without requiring a full overhaul. These upgrades, estimated at around $200 per household passed, prioritize cost-effectiveness by building on the existing HFC plant. In parallel, Cable One has made targeted investments in fiber-to-the-home (FTTH) deployments in select markets to complement its HFC core, with recent expansions providing multi-gigabit symmetrical speeds and low latency for residential and business customers. For instance, in October 2025, Sparklight (Cable One's primary consumer brand) completed a fiber network buildout in downtown , bringing gigabit-plus directly to homes and businesses. These FTTH initiatives, often focused on high-density or enterprise areas, represent pilots and growth opportunities to test all-fiber performance while integrating with broader HFC operations. Cable One employs practices aligned with protocols to allocate efficiently between downstream and upstream traffic for cable TV and , using dynamic configurations to handle varying loads and minimize . This includes leveraging extended bands up to 1.8 GHz in 4.0 planning to support increased data demands from streaming and . To enhance sustainability, Cable One focuses on energy-efficient equipment across its infrastructure, including low-power modems, routers, and network nodes that reduce operational energy consumption and carbon footprint. The company invests in innovative technologies for customer premises devices to improve overall efficiency, aligning with broader environmental goals to manage resources responsibly while lowering costs.

Corporate affairs

Executive leadership

Julia M. Laulis has served as Chair of the Board, President, and of Cable One since 2017, following the company's . She joined the company in 1999 and will retire from her positions by December 31, 2025, concluding a 26-year tenure marked by in broadband expansion. On June 3, 2025, Cable One announced its plan, with the engaging a global firm to identify a successor from internal and external candidates, underscoring a commitment to continuity in the company's broadband-focused strategy. Following the transition, Laulis will serve as a senior advisor to facilitate a smooth handover. As of November 2025, no successor has been publicly designated. Kenneth E. Johnson serves as , overseeing operations and technology initiatives after joining the company in 2017 and advancing through roles in technology services. Todd M. Koetje holds the position of , managing financial strategy and reporting. The executive team also includes leaders in marketing and other functional areas supporting Cable One's service delivery. The Board of Directors comprises Laulis as Chair and a majority of independent members, including directors with expertise in telecommunications and finance such as P. Robert Bartolo (telecom operations background) and Mary Meduski (finance and accounting experience). Other independent directors include Brad D. Brian (legal and governance), Katharine Weymouth (media and publishing), and Wallace R. Weitz (investment management), providing diverse oversight aligned with the company's industry challenges.

Financial overview

Cable One, Inc. reported total revenues of $1.58 billion for the full year , reflecting a 5.9% decline from the prior year primarily due to reductions in residential video and services. The company's revenue streams are dominated by residential , which accounted for approximately 60% of total revenues in recent quarters, followed by business services at around 19%, residential video at 12%, and voice services at less than 2%. This breakdown underscores Cable One's emphasis on high-margin data services amid trends affecting legacy video offerings. Key financial metrics highlight Cable One's operational efficiency, with adjusted EBITDA reaching $854 million in 2024, representing a margin of approximately 54%. In 2025, the company maintained strong margins, achieving 53.7% adjusted EBITDA in the third quarter on $201.9 million. Since its 2015 , Cable One's stock has experienced significant volatility, including declines tied to subscriber losses, with shares dropping about 7% following the Q3 2025 earnings release amid ongoing market pressures. On November 6, 2025, Cable One announced third-quarter results showing total revenues of $376.0 million, a 4.5% decrease year-over-year, driven by residential video and data declines but offset by stable business data growth. Broadband subscriber additions stabilized after earlier quarterly losses, with data primary service units (PSUs) at 910,400, down 5.1% from the prior year but reflecting improved trends in fiber deployments. Net income rose sharply to $86.5 million, boosted by non-recurring gains. Debt levels stood at $3.30 billion as of September 30, 2025, reduced from $3.62 billion at the end of 2024 through repayments including $198 million in the third quarter (and $313 million year-to-date), stemming in part from financing the 2021 Hargray acquisition valued at $2.2 billion on a debt-free basis. The company pursues a -focused , declaring a quarterly of $2.95 per share in early 2025, equating to an annual payout of $11.80 and a yield exceeding 9% at current prices. As of November 13, 2025, Cable One's was approximately $608 million, positioning it as a smaller player in the sector compared to peers like , which serves more urban and suburban markets but reported steeper subscriber losses of 58,000 in Q3 2025. Cable One maintains a niche in rural and secondary markets, leveraging its fiber expansions to differentiate in areas with limited competition.

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