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Daily's Place

Daily's Place is a 5,500-seat covered amphitheater situated adjacent to in downtown . Opened in May 2017 through a partnership between the City of Jacksonville and the , the venue was designed by Populous as an innovative multi-purpose facility integrating an amphitheater with a flexible field space for diverse events. Managed by Bold Events, LLC—an affiliate of the Jaguars—Daily's Place has established itself as a leading destination for live entertainment in Northeast , hosting major concerts by artists such as , , and , alongside NFL pregame festivities and community gatherings. Since 2019, it has gained national prominence as the primary venue for (AEW) events, including weekly television tapings, particularly during the promotion's early growth and the when it served as a central hub. The facility's unique connection to a stadium underscores its role in enhancing year-round activation around .

History

Planning and Development

The planning for Daily's Place began in 2015 as part of owner Shahid Khan's broader efforts to upgrade EverBank Field (now TIAA Bank Field) and enhance fan engagement in Jacksonville. The City of Jacksonville and the Jaguars entered a public-private for a $90 million investment in stadium improvements, split evenly between the two parties, with phase one focusing on interior enhancements like new club seating and phase two allocating funds for an adjacent amphitheater and covered flex field. This second phase was formally announced at the end of the , envisioning a multi-use facility to serve as an off-season indoor practice bubble for the Jaguars while doubling as an entertainment venue for concerts and events to extend stadium utilization beyond football games. The conceptual design, led by architecture firm Populous, innovated a connected "two-in-one" structure integrating the 94,000-square-foot flex field under a translucent roof with a 5,500-seat amphitheater, marking the first such hybrid attached to a to maximize space efficiency and year-round activation. Initial renderings presented by the Jaguars in 2015 drew some criticism from local officials for perceived mediocrity in aesthetics, prompting refinements to the south integration, including a new super-tunnel and central bar linking the to the amphitheater entrance. In August 2016, were secured through a sponsorship deal with Energy, a local firm operating the Daily's chain, resulting in the facility being branded Daily's Place to reflect community ties and support operational funding. This agreement preceded groundbreaking on the same date, aligning with the fast-tracked timeline to complete construction by May 2017 for events.

Construction and Opening

Construction of Daily's Place, an amphitheater and adjacent covered flex field adjacent to TIAA Bank Field in , began with groundbreaking on August 19, 2016, undertaken jointly by the City of Jacksonville and the . The project formed part of a broader $90 million expansion to the stadium complex, funded by the city and Jaguars owner Shad Khan, with the amphitheater itself costing $44.8 million to build. Designed as the first amphitheater integrated with a professional sports facility, construction proceeded on a fast-track schedule, completing the core structure in approximately 237 days despite the complex fabric-roofed enclosure spanning 70,000 square feet of PTFE fiberglass panels. The amphitheater opened to the public on May 27, 2017, headlined by a concert from the , marking the venue's debut as a 5,500-seat outdoor facility with a focus on audience and performer acoustics. The adjacent 94,000-square-foot flex field, intended for Jaguars practices and events, followed with its enclosure frame and scoreboards in place by early summer, achieving substantial completion by July 10, 2017. Jaguars president noted the rapid timeline's challenges, emphasizing the project's role in enhancing year-round activation of the stadium area.

Early Operations and Adaptations

Daily's Place opened to the public on May 27, 2017, with its inaugural concert featuring the , drawing thousands of attendees to the 5,500-seat amphitheater adjacent to EverBank Field (now TIAA Bank Field). The following day, May 28, saw an acoustic performance by the as part of the opening weekend festivities, marking the venue's debut as a hub for live music events managed by the ' Bold Events division. Subsequent early programming included acts such as and on July 15, 2017, establishing a pattern of booking high-profile concerts to generate revenue and integrate with the surrounding stadium complex. In parallel with entertainment uses, the venue's Flex Field component—a 94,000-square-foot covered practice area—immediately supported operations, hosting the team's initial organized team activities and sessions starting in the summer of , which enhanced year-round utilization of the facility. This dual-purpose setup allowed for seamless transitions between sports practices during weekdays and public events on weekends, contributing to increased foot traffic and organizational revenue as projected by Jaguars management. Adaptations became prominent in early 2020 amid the , when (AEW) relocated its episode originally scheduled for , to Daily's Place on March 18, 2020, to comply with gathering restrictions while enabling live television in the open-air amphitheater. The venue's outdoor design facilitated no-audience tapings with wrestlers and crew dispersed across the stage and seating areas to maintain distancing protocols, a format that AEW sustained for subsequent weeks, producing episodes that aired on without public attendance. By August 2020, limited ticket sales resumed for select tapings, accommodating fans under capacity constraints and health guidelines, which marked a gradual return to operations while other indoor arenas remained shuttered. This period solidified Daily's Place as a temporary for AEW, enabling the promotion to continue weekly programming through mid-2021 before shifting to touring formats.

Design and Facilities

Architectural Features

Daily's Place amphitheater was designed by Populous, the architectural firm responsible for the adjacent TIAA Bank Field stadium completed in 1995. The design integrates the 5,500-seat venue directly with the south of the stadium, forming the first amphitheater connected to an facility. A signature feature is the expansive canopy roof, comprising approximately 70,000 square feet of (PTFE) fiberglass fabric panels tensioned to structural vertical mullions. These panels are suspended beneath long-span trusses extending nearly 200 feet, supported by an array of white columns that echo the stadium's aesthetic and facilitate visual continuity. The translucent PTFE material permits natural daylight penetration while reducing solar heat gain, enhancing the open-air experience without full enclosure. Interior sightlines were refined through analysis of classic theaters, ensuring optimal visibility from all seats in the stacked configuration of main floor, , and levels. The adjacent flex field incorporates a 94,000-square-foot covered practice area under a 75-degree pitched enclosure, sharing the overall structural ethos of modular adaptability and adjacency. This dual-purpose architecture supports year-round programming by mitigating weather impacts through strategic fabric and steel engineering.

Capacity and Layout

Daily's Place Amphitheater has a maximum of 5,550 in its covered open-air . The venue spans 90,000 square feet and incorporates 5,200 permanent seats from the Solara model, featuring padded marine-grade vinyl upholstery, beam-mounted flip-up armrests, and integrated cupholders in . The seating layout comprises an orchestra-style pit for general admission, a lower 100-level bowl, upper 200- and 300-level tiers, and specialized premium sections including loge boxes and lounge areas. This multi-tiered arrangement ensures broad sight lines toward the central performance stage, which includes electrical access on both sides for production needs. Premium seating options, such as the Fields Auto Group Terrace and Terrace Suites, provide elevated vantage points and access to an 18,000-square-foot air-conditioned lounge equipped with full bar service. The overall configuration emphasizes acoustic optimization, advanced video technology integration, and an iconic roof structure that shelters the audience while maintaining an outdoor amphitheater feel.

Adjacent Flex Field

The Adjacent Flex Field is a 94,000-square-foot covered indoor facility integrated into the Daily's Place complex, primarily designed as a practice venue for the NFL team, featuring a regulation-sized . Constructed as the first phase of the Daily's Place development and completed in 2017, it shares an expansive, undulating roof structure with the adjoining amphitheater, inspired by the currents of the nearby , enabling seamless connectivity between the spaces. Hangar-style doors allow the flex field to expand for overflow events, integrating with the amphitheater to increase overall capacity when needed. Beyond Jaguars practices, the flex field's versatile layout supports a range of activities, including athletic competitions, festivals, recitals, graduations, and other multipurpose gatherings, with its enclosed design providing weather-protected space adjacent to . In recent years, sponsorship naming has designated it as the Dream Finders Homes Flex Field, reflecting commercial partnerships within the venue's operations. The facility's back-of-house amenities, including artist and team support areas, enhance its adaptability for non-practice uses while prioritizing functionality for professional sports training.

Ownership and Naming Rights

Funding and Sponsorship

The construction of Daily's Place formed the second phase of a $90 million in upgrades to the south end zone of (now Field), with costs split equally between the City of Jacksonville and the ownership group. The city's approximately $45 million share was financed primarily through bed tax revenues, approved unanimously by the in late 2015 to support the project's development without drawing directly from general taxpayer funds. Naming rights for the amphitheater and adjacent flex field were acquired by Daily's, a Jacksonville-based convenience store chain, through a multi-year sponsorship agreement with the Jaguars and the city, announced on August 23, 2016. This deal emerged from competitive interest among local businesses, leveraging Daily's established partnership with the Jaguars to secure the branding for the 5,500-seat venue. The retains ownership of Daily's Place, while the Jaguars Bold Events, LLC, manages operations under a , enabling revenue generation from events to offset ongoing maintenance costs, which have included supplemental city appropriations such as $920,699 approved in 2019 for capital improvements.

Ownership Structure

Daily's Place is owned by the City of , as part of its public facilities adjacent to . The venue was developed through a public-private partnership between the city and the , with the latter contributing to the $90 million Phase II investment in stadium enhancements that included the amphitheater and flex field. Operations are managed by Bold Events, LLC, a affiliated with the and owned by team principal owner Shad Khan. This arrangement positions Bold Events as the controlling entity for event booking, revenue generation, and day-to-day management, despite municipal ownership of the physical asset. The structure directs the majority of event revenues to Bold Events, with limited direct fiscal returns to the city beyond ancillary economic benefits. In , the Jaguars extended their operational for Daily's Place with Rimrock Companies through the end of the year, focusing on continued event programming and facility utilization under Bold Events' oversight. This extension underscores the ongoing private-sector dominance in operational control, while the city's ownership ensures public access and alignment with broader stadium district goals.

Events and Programming

Concerts and Live Performances

Daily's Place Amphitheater opened for concerts on May 27, 2017, with a performance by the , drawing thousands of attendees for the venue's inaugural event. Shortly thereafter, held a as part of the grand opening celebrations. Early programming featured diverse acts such as , , and , establishing the venue's role in hosting multi-genre live music. Over its first five years of operation through 2022, Daily's Place accommodated 125 concerts, attracting nearly 800,000 fans. Notable performers have included , who launched the 2019 concert season; ; ; ; and . Country artist achieved a milestone as the first to book and perform two shows in the same calendar year. Additional high-profile acts have encompassed , , , and . The venue continues to program a broad spectrum of live performances, spanning rock, country, pop, and reggae genres, with recent examples including and in October 2023, and scheduled appearances by in November 2025. This programming underscores Daily's Place's function as a key regional hub for mid-sized concerts, leveraging its 5,500-seat capacity for intimate yet scalable productions.

Professional Wrestling

Daily's Place Amphitheater has functioned as a key venue for events hosted by (AEW) since late 2019. The first AEW event there was a special "" episode of on January 1, 2020, drawing attention to Jacksonville as a base for . In March 2020, as the disrupted live events nationwide, AEW shifted its weekly television production to Daily's Place to adhere to Florida's gathering restrictions while maintaining production continuity. From March 2020 through July 2021, the amphitheater hosted over 100 episodes of AEW programming, including flagship shows and , initially without spectators to mitigate health risks. Limited audiences were introduced starting August 27, 2020, capped at 10% capacity (550 attendees) initially, rising to 15% (825) shortly after, with masking required. Several major pay-per-view events originated from the venue during this era, such as on May 23, 2020, and on September 5, 2020, marking adaptations to protocols like pre-taped segments and reduced crew sizes. The 5,500-seat capacity proved suitable for wrestling setups, with the open-air design facilitating . Post-pandemic, Daily's Place remains AEW's periodic "home base" for marquee events, including annual specials and dual-night tapings. Notable recent instances include Fight for the Fallen on July 13, 2024, and back-to-back Dynamite (Title Tuesday) and Collision episodes on October 7–8, 2025, underscoring its ongoing role in the promotion's schedule amid touring commitments. This association stems partly from AEW president Tony Khan's family ties to Jacksonville via his father Shahid Khan's ownership of the NFL's , adjacent to the amphitheater.

Sports and Other Events

The Flex Field at Daily's Place, a 94,000-square-foot covered indoor facility adjacent to the amphitheater, primarily hosts sports events and athletic competitions due to its versatile open layout suitable for team activities and tournaments. This space has accommodated championships, including the 2024 NIRSA Championship Series on December 18, 2024, organized by the in partnership with the National Intramural-Recreational Sports Association. Additional events include the Jaguars' annual tournament on April 12, 2025, and USA Football's Talent ID Camp on January 5, 2025, targeting athletes aged 11-19. Other sports programming at the Flex Field features inclusive competitions such as the Unified Bowl on November 27, 2024, pitting against in a matchup. The venue also supported the Jaguars' Bold Gold Games, an Olympic-themed event in 2024 involving 700 athletes and coaches from 55 teams competing in 5v5 challenges, with gold medals awarded to winners across multiple disciplines. Beyond organized sports, the Flex Field facilitates other community and recreational events, including festivals, recitals, and graduations, leveraging its expandable configuration with hangar-style doors for climate-controlled operations. While the amphitheater itself focuses on seated performances, the integrated Daily's Place complex enables hybrid programming, such as private events on Jaguars game days that may incorporate athletic demonstrations. These activities underscore the facility's role in supporting local development and athletics, distinct from the stadium's larger-scale professional events.

Reception and Impact

Economic Contributions

Daily's Place, managed by Bold Events—a of the —has contributed to the local economy primarily through ticket sales, event-driven , and ancillary spending by attendees on lodging, dining, and transportation. Since its opening in May 2017, the venue has hosted concerts, events, and other performances that draw regional and out-of-town visitors, boosting occupancy in nearby hotels and patronage at downtown businesses. While comprehensive economic impact studies specific to the amphitheater are limited, attendance data and revenue figures indicate substantial activity; for instance, by , nearly 800,000 fans had attended there, marking its busiest season to date. Ticket provide a direct measure of generation, with much of the proceeds directed to Bold Events for operations and programming. In its second season (2018), the venue sold over 200,000 tickets overall, including 165,000 for concerts that grossed more than $12.2 million, with average attendance per show reaching 5,100 out of a 5,550 capacity. More recent figures show 103,750 tickets sold in 2024, reflecting sustained amid from other regional . In the first half of 2022, it generated $2.25 million in gross from 32,591 tickets. These support costs, fees, and , while indirectly stimulating the broader hospitality sector; Jacksonville's tourism industry, which encompasses such , generated $4.1 billion in direct visitor spending in 2024, with events like those at Daily's Place contributing to hotel room nights and local commerce. Public funding via bed taxes has underpinned the venue's development and maintenance, yielding returns through increased tourist development revenue. The city supported the $44.8 million project with bed-tax allocations, and by , Daily's Place had generated approximately $2.66 million in such revenue since , part of which funded $1.73 million in prior improvements and an additional $920,699 for capital upkeep. This model aims to enhance non-football event programming at the Jaguars' complex, diversifying income streams and promoting , though critics question the net taxpayer value given that primary revenues accrue to private operators like Bold Events. Hosting (AEW) events, including regular tapings during the , has further sustained weekly foot traffic, with episodes drawing thousands and supporting crew, vendors, and broadcast-related expenditures, though quantified AEW-specific impacts remain undocumented in public reports.

Public and Critical Reception

Daily's Place has garnered mixed public reception, with attendees highlighting both its strengths in layout and amenities alongside persistent issues with audio performance. Aggregate user ratings stand at 3.5 out of 5 on from 131 reviews and 3.6 out of 5 on from 65 reviews as of October 2025. Patrons commonly commend the venue's intimate 5,500-seat capacity, which ensures unobstructed views from most sections, including upper tiers overlooking the , as well as efficient parking, clean facilities, and quick access to concessions. These factors contribute to a generally positive experience for concerts and live events, with one reviewer noting "no bad seat in the house" and comfortable acoustics in preferred zones like the lower 200 sections. Criticisms center on inconsistent , often attributed to reverb and muddled audio in certain areas, such as upper-level sections or specific rows like 203. Attendees have reported difficulty hearing performers clearly despite the venue's modern design, with one describing the sound as "absolutely horrible" during a . For broadcasts, such as events, fans have echoed concerns over suboptimal acoustics that hinder production quality. Pre-opening critical assessment of the amphitheater's was unfavorable, with local experts in 2016 deeming the renderings "very mediocre" and lacking innovation compared to prior proposals. Despite these early reservations, post-opening feedback indicates the venue has become a reliable draw for mid-sized events, though improvements in sound engineering remain a suggested area for enhancement based on user experiences.

Controversies and Criticisms

Daily's Place has faced limited major controversies, with criticisms largely focusing on operational , weather-related challenges inherent to its open-air design, and indirect ties to public funding debates surrounding the Jacksonville . Attendees have frequently reported issues with congestion, particularly during concurrent events or in the area, leading to delays and traffic bottlenecks. For instance, in May 2025, venue management issued warnings about heavy traffic due to ongoing renovations and multiple events, advising alternative transportation. Concession lines and high prices for items like water have also drawn complaints, especially during hot summer shows when hydration is critical but fans face extreme heat without sufficient shade. The venue's role within the broader complex has linked it to criticisms of the 2024 "Stadium of the Future" renovation deal, valued at approximately $1.4 billion, where the City of Jacksonville committed over $600 million in public funds toward upgrades including enhancements to Daily's Place and adjacent facilities. Opponents, including local taxpayers and fiscal watchdogs, argued the deal disproportionately benefits Jaguars owner Shad Khan—a billionaire—while diverting resources from infrastructure needs like roads and schools, with the agreement passing City Council in June 2024 after a rushed two-week process that sidelined deeper scrutiny of contentious elements. Proponents countered that the investment secures the team's presence and generates economic returns, but the deal's structure, involving non-relocation agreements and revenue sharing, fueled perceptions of corporate welfare. In events hosted by (AEW), which has used Daily's Place as a recurring venue since 2020, specific incidents have highlighted tensions. During the October 8, 2025, episode, AEW World Champion Hangman Page criticized the venue for airing advertisements from U.S. and Customs Enforcement (), calling it a poor decision that conflicted with the promotion's values and prompting online backlash from fans and wrestlers over perceived insensitivity to debates. Venue operators defended standard practices, but the episode underscored challenges in aligning sponsor content with event audiences. Acoustics and crowd energy have also faced critique from wrestling enthusiasts, with some describing the setup as suboptimal for live broadcasts due to sound muffling and lower attendance visuals in a 5,000-seat space. Maintenance concerns have surfaced in public s, including reports of wear on facilities despite the venue's relatively recent opening, though no widespread violations or lawsuits have been documented. Overall, these issues have not significantly impacted programming, with the amphitheater maintaining high event bookings amid positive economic contributions.

Future Developments

Planned Expansions

As of October 2025, no major physical expansions or structural upgrades to Daily's Place have been announced by the or venue management. The amphitheater and Flex Field, completed in with a capacity of 5,500 seats, continue to operate without publicized plans for additional seating, stages, or facilities. The existing Flex Field design allows for temporary expansion of amphitheater capacity via retractable doors connecting to the main seating area, but this feature predates any recent development proposals. The venue's operational partnership with Rimrock Companies, which manages booking and events, was extended through the end of to maintain programming continuity amid adjacent renovations. These stadium upgrades, part of the $1.4 billion "Stadium of the Future" initiative starting in early , focus on roof additions, concourse expansions, and airflow improvements to the football venue but explicitly exclude significant alterations to Daily's Place. Lease terms for Daily's Place were incorporated into the broader stadium agreement approved in June 2024, securing its role in the downtown sports district without mandating or funding expansions. Jaguars executives have indicated that while the facility benefits indirectly from enhanced stadium infrastructure, such as improved access and parking adjustments during construction phases through 2028, no dedicated capital investments for enlargement are allocated. This approach prioritizes the venue's current multifunctional utility for concerts, wrestling, and community events over growth amid fiscal constraints on the project.

Ongoing Role in Jacksonville Entertainment

Daily's Place maintains its position as Jacksonville's premier outdoor amphitheater for live entertainment, with a capacity of approximately 5,500 seats, hosting a steady stream of national touring concerts and professional wrestling events. The venue's programming emphasizes diverse genres, including rock, pop, and country acts, alongside regular sports-entertainment spectacles that draw regional audiences. In 2025, Daily's Place continues to feature high-profile concerts such as Lynyrd Skynyrd's "Rocks the Red, White & Blue" on November 11, 3.0, +LIVE+ with , Avril Lavigne's Greatest Hits tour, and performances. These events underscore the amphitheater's role in bringing major artists to Northeast , often as stops on broader U.S. tours promoted by entities like Live Nation. The venue serves as a key hub for , particularly for (AEW), which schedules recurring television tapings there, including Dynamite episodes like the Homecoming Title Tuesday on October 7, 2025, and Collision on October 8. This ongoing partnership, extended through 2025 between the Jacksonville Jaguars and venue operator Rimrock Companies, ensures consistent programming that integrates with the broader District around . Amid stadium renovations for the "Stadium of the Future" project, Daily's Place's operations remain uninterrupted, positioning it to sustain Jacksonville's ecosystem by accommodating rain-or-shine events and adapting to variability inherent to its open-air design. Its proximity to the NFL stadium facilitates combined-visit experiences, reinforcing its integral function in the city's post-pandemic recovery of live performance culture.

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