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Fox Footy

Fox Footy is an Australian subscription television channel dedicated exclusively to Australian rules football, with a primary focus on the Australian Football League (AFL). It was originally launched by Foxtel in February 2002 as a 24-hour dedicated AFL service but ceased operations in October 2006 after the expiration of Foxtel's broadcast rights deal with the AFL. The channel was relaunched on 17 February 2012 following a new multi-year AFL broadcasting agreement, providing comprehensive coverage of matches, analysis, and related content. Operated by Fox Sports Australia, a division of the Foxtel Group, it became part of DAZN following the media company's acquisition of Foxtel in April 2025. The channel offers extensive programming, including live broadcasts of games (where rights permit), replays, highlights, documentaries, and expert commentary, making it a central hub for fans seeking in-depth coverage beyond options. Key shows include AFL 360, a nightly analysis program hosted by Gerard Whateley and ; On the Couch, featuring player interviews and club insights; and The Bounce, a comedic weekly review of the action. In 2025, new initiatives like Live and Footy Shorts were introduced to enhance weekend viewing and family-oriented content, respectively. Fox Footy is available on platform channel 504 (and HD channel 574) to sports package subscribers, as well as via streaming on , which provides on-demand access to its full slate of content.

History

Origins and Early Launch (2002–2006)

In late 2001, a consortium of Foxtel, the Nine Network, and the Ten Network secured the Australian Football League (AFL) broadcasting rights for the 2002–2006 seasons in a five-year deal valued at $500 million, marking a significant expansion of pay-TV involvement in the sport. This agreement enabled the development of a specialized channel to complement free-to-air coverage, with Foxtel committing to a dedicated AFL service as part of its contribution. Fox Footy launched in February 2002 as Australia's first 24-hour channel exclusively focused on AFL, owned and operated by Fox Sports Australia, a Foxtel subsidiary. Distributed primarily through Foxtel's pay-TV platform and extended to providers like Austar and Optus Television, the channel was based in Sydney and aimed to capture dedicated fans by offering comprehensive coverage beyond traditional broadcasts. Programming emphasized live AFL matches—typically three per week—along with replays of additional games, highlights compilations, and interactive segments such as talkback shows that engaged viewers directly on match analysis and league news. Key offerings included discussion programs like On the Couch for post-game debates and White Line Fever for fan-driven conversations, fostering a sense of community among AFL supporters. The channel's run ended on 1 October 2006 amid mounting challenges, including low subscriber uptake that led to incurring losses exceeding $100 million on content over the prior four years. A primary factor was the failure to negotiate access to the new 2007–2011 rights, awarded to and Ten networks in a $780 million deal that excluded pay-TV due to restrictive government antisiphoning regulations prioritizing access. These market shifts, combined with rising competition in , rendered the standalone channel unviable at the time. The experiment highlighted early potential for dedicated sports channels, setting the stage for a more sustainable revival in 2012 as viewership surged.

Revival and Key Developments (2012–present)

Fox Footy was relaunched on 17 February 2012 as a dedicated -exclusive channel, marking a significant revival following the expiration of its original . This relaunch was enabled by a landmark $1.25 billion rights deal for 2012–2016, which granted comprehensive access to all regular-season matches, allowing the channel to focus exclusively on content. The renewed agreement emphasized pay television's role in expanding coverage, with Fox Footy airing live games, analysis, and related programming from its base. Between 2013 and 2015, Fox Footy expanded its programming slate to capitalize on growing subscriber interest in content, introducing daily shows like AFL 360. This period saw increased integration of live match previews, post-game analysis, and original documentaries, aligning with the 's broader push for year-round engagement. In 2018, enhanced production capabilities by commissioning the Andrews Hubs in and through NEP Australia, enabling remote, multi-camera broadcasts of matches from up to 29 venues nationwide, which streamlined operations and reduced on-site staffing needs for Fox Footy. The in 2020–2021 further accelerated adaptations, with the channel adopting remote production setups, including virtual commentary and reduced crew presence at venues, to comply with health protocols while maintaining live coverage. Fox Footy began bolstering its coverage in under a four-year broadcast partnership, airing every match live on the channel, including all , to support the league's to 10 teams and promote . This initiative marked a key step in the channel's commitment to diverse content, with dedicated commentary featuring former AFLW coaches. In 2022, following internal reviews of programming performance, Fox Footy overhauled its schedule, shifting staples like On the Couch to a 6:30 pm slot ahead of AFL 360 and incorporating new talent such as to refresh viewer engagement amid evolving rights negotiations. These changes preceded broader strategic shifts, including early discussions on independent commentary rights. The channel's most transformative developments occurred in 2025, driven by a record $4.5 billion AFL rights deal spanning 2025–2031 shared with Seven Network and Telstra. In April 2025, Foxtel was acquired by DAZN, integrating Fox Footy into the global streaming platform's portfolio. Fox Footy introduced proprietary commentary teams—led by callers such as Gerard Whateley, Dwayne Russell, and Anthony Hudson, alongside experts like Leigh Matthews and Shaun Burgoyne—for every premiership match and early finals, decoupling from Seven's shared broadcasts. Custom graphics were rolled out across all games, featuring enhanced visuals for scoreboards and statistics, which debuted during the AFL Opening Round and contributed to a 29% audience uplift compared to 2024. This independence allowed Fox Footy to produce exclusive "Super Saturday" coverage nationally for the first eight rounds, emphasizing innovative production while maintaining Foxtel and Kayo availability.

Ownership and Operations

Ownership Structure

Fox Footy is owned and operated by Fox Sports Australia, a division of the Foxtel Group, which was fully acquired by the global sports streaming platform DAZN in April 2025 for A$3.4 billion. Following the acquisition, Foxtel appointed a new board in November 2025, including independent directors Stephen Conroy and Peter O'Connell, to oversee operations under DAZN ownership. Prior to this, Foxtel was majority-owned by News Corp Australia (65%) following its 2018 acquisition of a controlling stake from Telstra, which retained a 35% minority interest. The channel's ownership traces back to its initial launch in February 2002 under Foxtel, then a 50/50 joint venture between Telstra and News Corp, as a dedicated subscription channel focused on Australian rules football. After a hiatus from 2006 to 2012 due to broadcasting rights disputes, Fox Footy was revived and fully integrated into the Foxtel ecosystem following News Corp's A$2 billion acquisition of Consolidated Media Holdings in November 2012, which granted it 100% control of Fox Sports Australia and strengthened its Foxtel position. The 2018 Foxtel-Fox Sports merger further consolidated operations under News Corp's majority control until the 2025 sale to DAZN, which included News Corp receiving a 6% stake in DAZN and Telstra a 3% stake. Fox Footy's revenue primarily derives from subscription fees bundled within packages, while pays for broadcasting rights to (AFL) matches. As part of this model, contributes to the AFL's A$4.5 billion, seven-year broadcast rights agreement covering the 2025–2031 seasons, shared with the Seven Network, marking the largest such deal in Australian sports history. The channel's "Fox" branding stems from a licensing with , the U.S.-based media entity formerly known as .

Broadcast Infrastructure and Coverage Rights

Fox Footy primarily broadcasts from studios located in Melbourne's Southbank precinct, where purpose-built high-definition production facilities support the channel's 24-hour operations. These studios integrate with broader production capabilities, enabling seamless content flow across affiliated channels. Distribution occurs via Foxtel's direct broadcast platform, reaching metropolitan and regional audiences throughout , including via legacy providers like in select areas. This infrastructure ensures nationwide availability, with regional affiliates handling local adaptations for areas outside major cities. Since its revival in 2012, Fox Footy has held exclusive pay-TV rights to broadcast all non-free-to-air () games live, covering the majority of the regular season schedule. This includes comprehensive coverage of the (AFLW) competition, with all home-and-away matches, finals, and the Grand Final available on the channel. State league broadcasts, such as (VFL) matches, are also integrated into the schedule, providing additional feeder content to the AFL ecosystem. The rights arrangement stems from Foxtel's agreements with the , positioning Fox Footy as the dedicated home for pay subscribers seeking uninterrupted access to these events. Technically, Fox Footy has offered high-definition () broadcasting since its 2012 relaunch, with upgrades to Ultra HD commencing in 2023 for all live matches it airs, excluding the Grand Final. Features like multi-angle replays enhance viewer engagement during live coverage, drawing from integrated camera feeds shared with for synchronized production across events. This setup allows for dynamic replay analysis without commercial interruptions during play, aligning with the channel's focus on immersive viewing. The evolution of these rights culminated in a landmark 2025–2031 media deal valued at $4.5 billion, securing and Fox Footy's position as the primary pay-TV partner. Under this agreement, the channel broadcasts every and AFLW home-and-away match—totaling over 200 regular-season games annually—plus all pre-season fixtures and finals except the Grand Final, which remains . Exclusivity extends to all matches in key markets during the early rounds, ensuring pay-TV primacy for non-marquee games and reinforcing Fox Footy's role in the 's broadcast landscape. For live events, Fox Footy employs advanced remote production techniques, including uncompressed HD workflows via partnerships like , to maintain broadcast reliability during high-stakes coverage. Mobile accessibility is supported through Foxtel's integration with Telstra's network, allowing data-efficient streaming of content on compatible devices without dedicated Optus-specific arrangements for the channel.

Programming

Current Programs

Fox Footy's current programming emphasizes daily coverage through a mix of preview, review, and highlights shows, airing primarily during the season from to September, with episodes typically lasting 30 to on weekdays. These programs feature expert analysis from former players and coaches, insider interviews, and rapid-fire discussions to engage fans with match previews, post-game breakdowns, and off-field news. AFL 360, launched in 2012, serves as the channel's flagship weeknight preview show, airing Mondays to Wednesdays at 6:30 p.m. AEST. Hosted by Gerard Whateley and , it includes rotating expert panels such as , , , and , focusing on upcoming matches, player performances, and strategic insights through segments like player interviews and tactical breakdowns. On the Couch, revived on Fox Footy in 2012 and marking its 20th anniversary in 2025, is a post-game review program airing Mondays at 7:30 p.m. AEST. Now hosted by with a rotating panel including Jonathan Brown, , , and , it delivers in-depth analysis of the previous round's games alongside exclusive interviews with club insiders, coaches, and players to unpack team dynamics and controversies. , which debuted in 2007, provides a late-night highlights and news wrap-up every Sunday following the round's games, typically around 8:30 p.m. AEST. Hosted by alongside , , Ruby Schleicher, Ben Dixon, and , the show offers humorous yet insightful recaps with rapid-fire segments on player trades, injuries, and standout moments, blending entertainment with key updates. Super Saturday Live, introduced in 2025, is a dedicated studio program providing pre- and post-game analysis for matches, airing live from Fox Footy studios with hosts Kath Loughnan, , and David King, along with expert guests offering insights on the day's multiple games. It enhances coverage of the exclusive pay-TV fixtures in the early rounds. Footy Shorts, launched in 2025, is a family-oriented short-form series featuring fun challenges, interviews, and behind-the-scenes content with and AFLW stars, including regular appearances by , designed to engage younger audiences with light-hearted footy entertainment in 30-minute episodes. For AFLW coverage, The W Debrief, introduced in 2025, analyzes women's league matches with a focus on tactical reviews, player spotlights, and season narratives, airing post-round during the August to November schedule to complement the men's programming. Hosted by a panel of experts including former players, it highlights emerging talents and key storylines in the expanding competition.

Former Programs

Eddie McGuire Tonight was a hosted by that aired on Fox Footy from March to September 2012, featuring interviews with celebrity guests, players, and debates on league issues. The program was cancelled after its single season due to underwhelming performance. The Fox Footy Show existed in various formats during the channel's initial run from 2002 to 2006 and upon its revival from 2012 to 2018, blending comedy sketches with sports analysis and highlights in a light-hearted hybrid style. It was gradually phased out as Fox Footy shifted toward more in-depth analytical programming to align with evolving viewer preferences for substantive football discussion. Select episodes of these former programs remain available for historical viewing through Foxtel archives and services, preserving key moments in the channel's evolution.

Live Events and Special Broadcasts

Fox Footy provides comprehensive live coverage of the regular season, broadcasting every match from the 23-round schedule in 2025, including marquee events like , with no ad-breaks during play and access via and . This includes multi-camera production setups for enhanced viewing angles and sideline reporters delivering real-time updates from the field. In the finals series, Fox Footy holds exclusive pay-TV rights to all finals matches except the Grand Final under the 2025–2031 broadcast agreement, encompassing qualifying finals, elimination finals, semi-finals, and preliminary finals, all produced with dedicated commentary teams. Special broadcasts extend to high-profile events such as pre-game coverage for the , starting at 9:00 a.m. AEST and featuring leading into the match, as well as exclusive telecasts of All-Star games like the 2025 Indigenous All-Stars match. Production enhancements in 2025 include newly introduced custom graphics for game visuals and integration of player tracking technology via Champion Data systems to provide advanced statistics and overlays during live telecasts. Post-match press conferences are also streamed live, offering immediate coach and player insights following key games. Fox Footy has delivered full live coverage of AFLW events since the league's , including every from 2019 onward, with all finals matches broadcast nationally on the channel.

Personnel

Current Commentators and Analysts

Fox Footy's commentary team for the 2025 AFL season features a mix of veteran play-by-play callers and expert analysts who provide in-depth game coverage and post-match breakdowns across live broadcasts and studio segments. Lead callers include Gerard Whateley and Mark Howard, who handle primary match narration for high-profile games, often paired with co-commentators for comprehensive coverage. serves as a veteran caller, having joined the channel in 2012 and contributing to numerous weekly games with his energetic style. Other key callers such as Anthony Hudson, , Kelli Underwood, Corbin Middlemas, and Adam Papalia rotate for regular-season and twilight matches, ensuring broad coverage of the fixture. The analyst panel draws heavily from former players offering tactical insights and player evaluations during games and analysis shows. Jonathan Brown, a former Brisbane Lions captain, has provided expert breakdowns since 2015, frequently contributing color commentary on key moments like contested possessions and forward-line strategies. David King, ex-North Melbourne defender, delivers tactical analysis and has been a staple since the channel's 2012 relaunch, known for his focus on team structures and match-ups. Additional analysts include , , and new additions like Tom Hawkins, , , and , who joined in 2025 to bolster post-game discussions on player performance and coaching decisions. Emerging talent includes Ruby Schleicher, a Collingwood AFLW premiership player who joined as an AFLW specialist analyst in 2024, providing boundary-side expertise and women's game insights during mixed broadcasts. Specific roles see analysts like Brown assigned to color commentary for finals series, where he breaks down high-stakes plays alongside lead callers.

Current Hosts and Contributors

Fox Footy's studio programming in 2025 features a lineup of experienced hosts and contributors who facilitate discussions on matches, player performances, and league developments across shows like AFL 360 and On the Couch. Gerard Whateley and serve as the co-hosts of AFL 360, the channel's flagship nightly analysis program airing Monday to Wednesday, with stepping into the role in 2025 following Mark Robinson's departure. hosts On the Couch, a weekly review show that debuted its new format in 2025, joined by rotating experts such as Jonathan Brown, , , and . Regular contributors provide diverse perspectives, including tactical insights and player viewpoints. Ben Dixon, a former player, appears frequently as a commentator and analyst on preview and review segments, drawing on his on-field experience for boundary-level analysis. hosts the new weekly program Dermie Delivers, focusing on standout player performances through archival highlights and statistical breakdowns, leveraging his humor and expertise as a four-time premiership winner. The 2025 season saw several high-profile additions to bolster the contributor roster, particularly for AFLW coverage. , a Hall of Famer and four-time premiership coach, joined as an expert panelist across multiple shows, offering strategic commentary. , a four-time premiership champion, contributes as an analyst, while Tom Hawkins and provide specialized input on forward play and coaching dynamics, respectively. Hosts such as and Kath Loughnan anchor AFLW and general programming segments. Weekly segments often incorporate guest rotations featuring current club captains and coaches for insider perspectives on team strategies and match preparations, enhancing the depth of discussions on programs like First Crack and Midweek Tackle. These contributors occasionally cross over to support live game previews, tying studio analysis to real-time broadcasts.

Former Notable Personnel

Tom Morris served as a senior reporter and contributor on Fox Footy from 2012 until his termination in 2022, where he played a key role in programs like On the Couch, delivering breaking news and analysis on matters. His tenure was marked by a reputation for aggressive , often uncovering off-field stories that shaped public discourse around the league. In March 2022, Morris was sacked following an internal investigation into leaked audio recordings containing offensive remarks about a female colleague, which violated workplace conduct standards. Eddie McGuire hosted and commentated on Fox Footy from 2012 to 2021, infusing the channel with his high-profile presence from broader media roles to attract mainstream audiences to coverage. During his decade-long involvement, he anchored prime-time shows and calls, enhancing the network's entertainment value through his charismatic style. McGuire departed at the end of 2021 to focus on radio commitments and other projects, scaling back his broadcasting workload amid evolving personal and professional priorities. In 2018, Fox Footy underwent a significant reshuffle, introducing new programs and talent such as hosts , , and , alongside panel additions like and Paul Roos, which refreshed the lineup but also saw several established analysts transition to opportunities at the Seven Network. This period of change highlighted the competitive media landscape, with personnel shifts influencing the channel's strategic direction. Among early contributors, figures like Kevin Bartlett provided analytical expertise from 2002 to 2006, helping establish Fox Footy's foundational coverage during its inaugural phase as a dedicated channel. The legacies of former personnel, particularly Morris's probing reporting approach, continue to inform current formats, emphasizing in-depth storytelling and timely scoops in Fox Footy's investigative segments.

Branding and Identity

Logo Evolution

Fox Footy Channel debuted in with a simple logo featuring a stylized fox head accented in orange, drawing directly from the broader visual heritage established through Foxtel's licensing agreement with 20th Century Fox in 2001. This design emphasized the channel's affiliation with the parent network while signaling its dedicated focus on coverage. Following the channel's closure in , Fox Footy relaunched in with a more dynamic consisting of bold red "FOX FOOTY" text integrated with an football motif, aligning with the refreshed branding for the revived service on . This iteration retained the "Fox" element from the original 2001 license to maintain continuity with Foxtel's sports portfolio. The served as the primary on-air bug and was prominently used in promotional materials to highlight expanded programming. In 2018, the logo underwent a minor update to better suit broadcasting formats, enhancing its adaptability for modern and displays without altering core elements. This version continues as the primary identifier in on-air bugs and marketing, underscoring the channel's to contemporary viewing habits.

Channel Graphics and Styling

Fox Footy's early on-screen graphics from its 2002 launch through 2006 emphasized simplicity and functionality, with basic scorebugs displaying team logos adjacent to scores in a straightforward that prioritized essential match information over elaborate visuals. These designs often incorporated bold, animated 3D-rendered elements, such as sparks and folding animations reminiscent of early effects, though they were sometimes critiqued for occupying excessive screen space and appearing overly complex for the era's broadcast standards. Following a channel relaunch in 2012, Fox Footy transitioned to a more modernized graphics package, debuting the "Fox Footy LIVE in " styling optimized for high-definition viewing, which streamlined elements for better integration during live coverage. By 2015, the channel introduced refreshed on-air aesthetics, including minimalist scorebugs with elegant white text on colored backgrounds and team flags, praised for their clean, professional appearance that reduced visual clutter while maintaining readability. This period also saw the incorporation of player stats tickers, enabling dynamic display of performance metrics like possessions and disposals in , enhancing analytical depth for viewers. In 2025, Fox Footy rolled out an updated graphics package in collaboration with Champion Data, spanning weekly matches, studio programs, and exclusives. The redesign shifted the primary scorebug to the bottom of the screen in a larger format, sparking debate among fans for its prominence, though it aligned with broader efforts to modernize data presentation; custom motifs were added for AFLW broadcasts to reflect the competition's distinct identity. These updates maintained consistency with the Foxtel Sports suite, facilitating seamless cross-promotion through shared visual motifs like unified tickers and transitions. The channel's theme music debuted in 2017 and has been refreshed periodically, including a 2025 version by . The logo remains the core visual anchor, anchoring these evolving graphics to the channel's branding.

Digital Presence and Reach

Domestic Streaming Services

Fox Footy content became available for live streaming and on-demand replays on following the platform's launch in November 2018, providing Australian subscribers with access to matches, analysis shows, and the dedicated 24/7 Fox Footy channel. Kayo Sports, operated by Foxtel Group, streams the Fox Footy channel live and on-demand as part of its sports package, enabling viewers to watch games and related programming without a traditional . Foxtel subscribers can access Fox Footy through the Foxtel Go app, which allows live streaming on mobile devices and catch-up viewing of select content, included at no extra cost with eligible subscriptions. Kayo Sports offers features such as spoiler-free catch-ups and on-demand replays for games, typically available shortly after broadcast, alongside interactive stats that provide live analysis, player metrics, and visualizations during streams—initially rolled out for in 2019 and enhanced for mobile users in subsequent years. Subscription options on Kayo include the Standard plan at $30 per month, which supports streaming on one device and includes full access to Fox Footy and content, while the Premium plan at $40 per month adds simultaneous streaming on two devices and for select events. In 2025, Foxtel Group expanded access by integrating select live and on-demand content, including non-live Fox Footy shows and highlights, onto platform at no additional cost for Binge subscribers, alongside mobile app optimizations for improved streaming stability and personalized recommendations. As of September 2024, had 1.511 million subscribers, with content driving significant engagement, including over 3.4 billion minutes streamed in the early rounds of the 2025 season alone, up 25% from 2024.

International Access via Watch AFL

Watch AFL, the official international streaming service for the (), was launched by in February 2017 to provide live and on-demand access to content for fans living or traveling outside . The platform is powered by feeds from the domestic Fox Footy channel, delivering a 24/7 stream dedicated to programming, matches, and analysis to subscribers in over 190 countries worldwide, excluding , , and select Pacific Islands due to territorial . This service targets expatriates and international enthusiasts, offering comprehensive coverage without the geo-restrictions that block access within . The content available on Watch AFL includes every live AFL Premiership Season match, Finals Series game, and , along with on-demand highlights, replays, and select Fox Footy programs such as AFL 360, which provides in-depth analysis and debate. Users can stream these on compatible devices including mobiles, tablets, computers, and smart TVs via or , with options to download content for offline viewing. Additionally, the service encompasses the full 2025 NAB (AFLW) season, reflecting increased international promotion of the women's competition through expanded live and replay access. To broaden reach in key markets, Watch AFL integrates with broadcast partnerships, including a 2020 agreement with in the United States for linear TV coverage on and , featuring select live matches and reruns to complement the streaming offering. In the and , a 2025 deal with Sports ensures every game is broadcast live, with reruns available, enhancing accessibility for European audiences alongside the Watch AFL stream. Subscription options for Watch AFL in 2025 include a weekly pass at USD $20, a monthly plan at USD $39 (auto-renewing), and a dedicated Pass at USD $34, providing flexible access without long-term commitments; annual plans are available through bundled club memberships starting around AUD $196. Free trials are occasionally offered during promotional periods, such as pre-season or , but users are advised to disable VPNs to avoid service disruptions, as the platform enforces geo-location verification for eligibility.

Impact and Controversies

Viewership Metrics and Influence

Fox Footy has experienced steady growth in viewership, driven by expanded AFL coverage and the rise of streaming platforms like Kayo Sports. In the 2025 AFL season, audiences on Kayo grew by 19% year-on-year, marking the platform's most-watched AFL season to date with 7.37 billion minutes of content streamed, a 12% increase from 2024. This digital shift has significantly boosted totals, with Fox Footy recording a 41% jump in Thursday night viewership and 30% on Friday nights compared to the previous year. Seasonal peaks occur during finals, where linear TV audiences hit record highs. For instance, the 2025 preliminary final between Collingwood and drew an average of 903,000 viewers on , establishing it as the most-watched sports program in the network's history. The 2025 between and attracted 1.2 million viewers on , the highest ever for a non-regular season event. The 2025 Opening Round also saw average audiences rise 29% from 2024, aided by new graphics and dedicated commentary. Overall, the was the most viewed ever across Group platforms, with nine of the top 10 regular-season rounds ranking as all-time highs. Launched in 2002 as Australia's first dedicated 24/7 channel, Fox Footy pioneered comprehensive, round-the-clock AFL programming during the season, significantly elevating the league's national visibility and accessibility beyond broadcasts. This ongoing commitment has contributed to 's broader media footprint, including record-breaking streaming metrics that reflect growing fan engagement. Beyond raw numbers, Fox Footy plays a key cultural role in by fostering communities through interactive shows like AFL 360 and integrations, where fans participate in debates, polls, and live discussions to deepen their connection to the sport.

Notable Controversies

In 2022, Fox Footy faced significant backlash following the dismissal of journalist Tom Morris after a leaked audio recording revealed him making misogynistic and homophobic comments about a female colleague, , during a private conversation. The incident, which surfaced publicly in March, prompted an internal investigation by , resulting in Morris's immediate termination and a formal statement from the Group condemning the behavior as inappropriate and affirming their commitment to a safe workplace. Barnard later expressed gratitude for the support received while highlighting the emotional toll of the remarks, which Fox Footy addressed through public apologies and workplace support measures. Between 2018 and 2020, Fox Footy encountered accusations of commentary favoring Victorian-based clubs, with critics pointing to perceived favoritism in analysis and coverage that disadvantaged interstate teams amid broader debates on 's Victorian-centric structure. These claims, often voiced by non-Victorian fans and players, led to internal responses including for on-air talent to promote balanced perspectives and reduce regional imbalances in broadcasting. In 2025, Fox Footy introduced a policy banning the use of player nicknames on air (e.g., "Dusty" for Dustin Martin) as part of broader inclusivity efforts, sparking controversy among fans and commentators who criticized it as overly restrictive and diminishing the sport's traditions. The network defended the change as promoting respect and accessibility for diverse audiences. In response to these incidents, Fox Footy implemented ethics code updates in 2025, incorporating a social inclusion clause mandated by the AFL to emphasize diversity, equity, and cultural awareness in programming and personnel practices. These measures, including mandatory training on inclusivity, aimed to prevent future controversies and rebuild trust, contributing to a gradual recovery in viewership post-scandals.

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