Gene Raymond (born Raymond Guion; August 13, 1908 – May 3, 1998) was an American actor who began his career as a child performer on Broadway and became a prominent figure in Hollywood films during the 1930s and 1940s.[1][2] Known for supporting roles in pictures such as Red Dust (1932) alongside Clark Gable and Jean Harlow, Raymond appeared in over 60 films, transitioning later to television work in the 1950s and a final feature in The Best Man (1964).[2][3] He served as a decorated bomber pilot during World War II, accruing military honors amid a career marked by multiple arrests on morals charges, including vice raids linked to homosexual activity that generated industry scandals.[4][5] Married to singer and actress Jeanette MacDonald from June 16, 1937, until her death in 1965, Raymond later held leadership roles including president of the Motion Picture and Television Fund.[6][7]
Early Life
Childhood and Upbringing
Gene Raymond was born Raymond Guion on August 13, 1908, in New York City.[8][9] Little is documented about his parents or any siblings, with no evidence of familial connections to the entertainment industry that might have influenced his path.[2]Raised in the New York area, Raymond entered the performing arts independently as a child, debuting professionally around age five in stock company productions tailored for young audiences.[2][9] His early roles included appearances in plays such as Rip Van Winkle and Mrs. Wiggs of the Cabbage Patch, providing initial exposure to theater amid the city's vibrant stage scene from approximately 1913 onward.[9] These experiences, undertaken without notable parental involvement in show business, marked a self-initiated formative period that honed his skills before his pre-teen years.[2]
Initial Entry into Acting
Raymond began performing professionally at age five, appearing in children's shows with stock theater companies in New York City around 1913.[2] These early stock engagements provided initial exposure to stagecraft in the city's burgeoning theater district, where child performers honed skills through repetitive roles in touring and resident productions amid limited formal oversight.[2][10]By 1920, at age 12, Raymond transitioned to Broadway under his birth name, Raymond Guion, debuting in The Piper, a play adapted from James Barrie's work that ran for 97 performances at the Fulton Theatre.[10][11] This role marked his rapid ascent from stock novice to professional stage actor in New York's competitive early 1920s scene, characterized by vaudeville influences and a demand for versatile juvenile talent without standardized child labor protections until later state regulations.[12][13]The success of The Piper positioned Raymond as an established child performer by his early teens, with subsequent engagements in 1920s productions building on this foundation and reflecting the era's emphasis on on-the-job apprenticeship over institutional training.[14][2]
Professional Career
Stage and Broadway Work
Gene Raymond began his theatrical career as a child performer, appearing in stock productions from age five and making his Broadway debut at age 12 as a shepherd boy in Eyvind of the Hills (1921).[15] He followed with the role of Billy Blake in The Piper (1922), establishing an early presence in dramatic works.[15] By his late teens, Raymond had secured prominent juvenile roles, including Oscar in The Cradle Snatchers (1925–1927), a comedy that ran for 485 performances and co-starred Humphrey Bogart and Edna May Oliver, enhancing his reputation for versatile, youthful characterizations.[12][6]Throughout the 1920s, Raymond appeared in multiple Broadway productions, accumulating featured roles in at least five shows by age 21, such as Sid Swanson in The War Song (1928) and Billy in Sherlock Holmes (1928).[12][16] His final pre-Hollywood Broadway credit came as the lead in Young Sinners (1929–1930), a drama that ran for 161 performances and showcased his maturation as a leading man capable of handling romantic and comedic leads.[17] These stage successes, marked by extended runs and critical notice for his handsome, athletic presence and vocal abilities, positioned him as a promising talent before transitioning to film, where his theater-honed skills in timing and delivery proved transferable.[2]Following World War II service, Raymond returned sporadically to the stage, reflecting a complementary rather than dominant focus amid film and television commitments.[14] His notable postwar Broadway appearance was as Horace Smith in A Shadow of My Enemy (1957), a short-lived drama that closed after four performances, indicating limited commercial success in this phase.[17] While he composed music and explored writing, no verified Broadway directing or compositional credits emerged post-war, with efforts leaning toward film production like Million Dollar Weekend (1948), which he directed but did not stage.[2] Overall, his stage work underscored a foundation in live performance that informed his career longevity, though it yielded no major awards or extended runs after the 1920s.[12]
Film Roles and Peak Hollywood Years
Gene Raymond entered the film industry during the silent era, appearing as an extra in productions between 1924 and 1926 before securing supporting roles with Metro-Goldwyn-Mayer.[5] His transition to talkies marked a significant advancement, with his screen debut in the Paramount comedy-drama Personal Maid (1931), where he portrayed Dick Gary alongside Nancy Carroll.[18] This role established him as a promising leading man, characterized by his clean-cut, boyish appeal in romantic narratives.[19]Raymond's breakthrough came in 1932 with Red Dust, a pre-Code drama directed by Victor Fleming, in which he played the naive engineer Gary Willis opposite Clark Gable and Jean Harlow; the film exemplified the era's bold sexual tensions and became a commercial success, grossing over $1 million domestically. He followed with versatile supporting and lead parts, including If I Had a Million (1932) and The Night of June 13th (1932), showcasing his range in ensemble anthologies and light romances.[19] These early talkies highlighted his stylistic contributions to pre-Code cinema, where he often embodied upright suitors contrasting more rugged protagonists.[20]In the mid-1930s, Raymond freelanced across studios, signing notable contracts that included RKO's Flying Down to Rio (1933), a musical where he starred as bandleader Roger Bond with Dolores del Río, introducing Fred Astaire and Ginger Rogers; the film's innovative aerial choreography and Latin rhythms propelled it to box-office prominence, aiding RKO's financial recovery.[21] His 1930s output demonstrated genre versatility, spanning comedies like Ex-Lady (1933), dramas such as Behold My Wife! (1934) with Sylvia Sidney, and musicals including Zoo in Budapest (1933) and I Am Suzanne! (1934). Contemporary reviews praised his charm and vocal talents in these vehicles, though he frequently played second leads to established stars.[19]By the late 1930s, Raymond's prominence waned amid shifting audience preferences toward spectacle-driven epics and contract players like Gable and Astaire, with production statistics showing a drop from 8-10 films annually in the early decade to sporadic leads. Critics noted his typecasting as the "nice guy" limited edgier roles post-Production Code enforcement in 1934, contributing to fewer high-profile assignments before World War II; films like Smartest Girl in Town (1936) and The Bride Wore Red (1937) received mixed reception for lacking the pre-Code vitality of his earlier work.[19] This period encapsulated his peak as a matinee idol in romantic and musical genres, with over 20 credits emphasizing his debonair persona.[5]
Radio, Television, and Additional Contributions
Raymond appeared on radio programs during the late 1940s, including episodes of the anthology seriesFamily Theater, such as "By Sun and Candlelight" on November 16, 1949.[11]In the medium of television, Raymond served as host and occasional performer on the NBCanthology seriesFireside Theater from 1949 to 1955.[22] He transitioned to guest roles in various anthology dramas and series throughout the 1950s and into the early 1960s, including appearances on Playhouse of Stars.[3][23]Beyond performing, Raymond contributed as a composer, writing songs such as "Will You?" for the 1936 film Smartest Girl in Town, where he sang it opposite Ann Sothern.[3][24] Other credits include "Let Me Always Sing" and several compositions performed by Jeanette MacDonald in her films.[10] He also wrote the play Prima Donna.[10]Raymond expanded into production roles by writing, directing, producing, and starring in the 1948 film Million Dollar Weekend.[2][23]
Military Service
Training and World War II Duties
Raymond underwent private pilot training prior to the United States' entry into World War II, preparing for potential military aviation roles.[14] Following the Japanese attack on Pearl Harbor on December 7, 1941, he was commissioned as a lieutenant in the U.S. Army Air Forces and assigned as a pilot in a B-17 Flying Fortress bomber group tasked with pioneering precision bombing techniques.[25]He deployed to England with the Eighth Air Force's 8th Bomber Command, where he flew B-17 combat missions and advanced to the role of Assistant Operations Officer.[25] In 1943, Raymond returned to the United States and logged additional flight hours in B-17s, B-25 Mitchells, B-26 Marauders, and P-39 Airacobras, accumulating experience across multiple aircraft types during his active duty.[26]Raymond was honorably released from active duty on October 22, 1945, at the rank of major, having earned decorations for his service as a bomber pilot; his wartime commitments suspended his civilian acting pursuits for the duration of the conflict.[26][25]
Personal Life
Marriage to Jeanette MacDonald
Gene Raymond married actress and singer Jeanette MacDonald on June 16, 1937, at the Wilshire Methodist Episcopal Church in Los Angeles.[27][28] The ceremony drew a large crowd, with more than 15,000 people gathered outside the church.[28] The couple honeymooned in Honolulu, departing on June 26.[28]The marriage, which lasted 28 years until MacDonald's death in 1965, was regarded as stable and enduring amid the challenges of dual Hollywood careers.[9] Raymond and MacDonald shared residences in California and maintained a childless union focused on their professional lives.[9] They co-starred only once on screen, in the 1941 Technicolor musical Smilin' Through, directed by Frank Borzage, where both played dual roles.[29]Publicly, Raymond and MacDonald projected an image of a devoted Hollywood couple, with their wedding noted as one of the decade's most attended celebrity events.[7] Their partnership was highlighted in media as exemplary, contrasting with the frequent instability of marriages in the industry.[9]
Family Dynamics and Later Personal Affairs
Gene Raymond and Jeanette MacDonald had no children during their 28-year marriage.[30][31] Limited public records detail Raymond's relations with extended family, though his mother withheld her blessing from the 1937 wedding.[32]The couple resided primarily at Twin Gables, a Tudor-style mansion at 783 Bel Air Road in Bel-Air, California, which Raymond purchased as a weddinggift for MacDonald in 1937; they lived there for 25 years until relocating in 1963 amid her declining health.[33][34] The home, later demolished, symbolized their stable domestic life in a high-profile Hollywood enclave.[35]Following MacDonald's death on January 14, 1965, Raymond maintained deep ties to her legacy, devoting significant time to the Jeanette MacDonald International Fan Club by attending annual conventions in Los Angeles, sharing personal anecdotes with members, and annually hosting lunches for select fans.[36][9] He formed a close friendship with club president Clara Rhoades, collaborating on efforts to preserve MacDonald's image and fulfilling the couple's prior guidance on fan club operations.[37]In 1974, Raymond married Susann "Nel" Bentley Hees, with whom he resided in Pacific Palisades, California, until her death from Alzheimer's disease in 1995.[36][12] This union provided companionship in his later years, reflecting continued personal stability without children or further family expansion, as he focused on quiet routines and MacDonald-related commemorations into the 1990s.[38]
Controversies
Arrests for Homosexual Acts
In January 1938, Raymond was arrested in Los Angeles on a morals charge following a police vice squad raid on a homosexual nightclub, during a period when he shared a residence with a 19-year-old actor.[39][40] The incident stemmed from allegations of engaging in prohibited sexual acts, criminalized under California Penal Code Section 288a, which targeted oral copulation as a felony "crime against nature," with penalties up to life imprisonment for repeat offenses. Metro-Goldwyn-Mayer (MGM), his studio at the time, intervened to quash publicity and legal proceedings, resulting in no recorded conviction or career interruption.[41]Biographical documentation, including arrest records referenced by researcher Sharon Rich, indicates two additional arrests for similar same-sex encounters: one prior to his 1937 marriage to Jeanette MacDonald (circa 1936–1937) and another during World War II while stationed in England.[42] The wartime arrest in England involved charges under British law prohibiting "gross indecency" between males, as per the Labouchere Amendment to the Criminal Law Amendment Act 1885, which carried potential sentences of up to two years' hard labor.[39] This event raised alarms at MGM regarding potential scandal and Raymond's military standing, but U.S. studio influence and lack of formal prosecution kept it from public view.[41]These incidents occurred amid widespread enforcement of anti-sodomy statutes across the U.S. and allied nations, where homosexual acts were uniformly felonies, often leading to arrests via raids on clandestine venues or public cruising areas, though high-profile figures frequently escaped lasting consequences through legal fixes or media suppression.[40] No convictions were documented in any of the three cases, consistent with Hollywood's practice of protecting stars' images under the era's moral codes.
Sexuality Rumors and Related Allegations
Following Raymond's arrests for lewd conduct involving men in 1938 and subsequent incidents, persistent rumors emerged in Hollywood circles suggesting bisexuality or homosexuality, often framed as explanations for the perceived mismatch between his marriage to Jeanette MacDonald and her rumored affair with co-star Nelson Eddy.[43] These speculations gained traction through gossip columns and later queer history accounts, portraying the 1937 union as a potential "lavender marriage" or cover arranged by MGM studio head Louis B. Mayer, who allegedly knew of Raymond's same-sex encounters yet promoted the match to thwart MacDonald's involvement with Eddy.[5] Biographer Sharon Rich, in her 2001 book Sweethearts focused on the MacDonald-Eddy partnership, amplified these claims by citing arrest records and alleging Raymond's extramarital affairs with men persisted throughout the marriage, drawing from fan correspondence and studio documents that Rich interprets as evidence of deception. However, Rich's work, rooted in advocacy for the MacDonald-Eddy narrative, has faced criticism for selective sourcing and reliance on unverified letters, potentially inflating speculative elements over corroborated facts.[44]Counterarguments emphasize empirical indicators of a functional heterosexual marriage, including its duration of 28 years until MacDonald's death on January 14, 1965, continuous cohabitation, and absence of divorce proceedings despite MacDonald's independent wealth and opportunities post-MGM contract.[43] Raymond and MacDonald maintained public displays of affection, collaborated on joint ventures like real estate investments, and cared for each other during her prolonged heart illness in the 1950s and early 1960s, with Raymond at her bedside until the end—details documented in contemporary obituaries and estate records rather than retrospective gossip.[45] Defenders, including forum discussions among film historians, argue that same-sex arrests in an era of strict vice enforcement do not conclusively label exclusive homosexuality or invalidate concurrent heterosexual relations, positioning Raymond as potentially bisexual without negating the marriage's companionship aspects.[46]Queer histories advancing pro-gay interpretations often prioritize arrest facts and infidelity claims while downplaying the lack of separation, reflecting a bias toward retrofitting historical figures into modern orientation categories absent direct self-identification from Raymond, who never publicly addressed such rumors.[39]Allegations of related spousal mistreatment, such as physical abuse or financial exploitation tied to sexuality rumors, lack verified primary evidence like victim testimonies or court filings from MacDonald herself. Claims of a 1955 warrant for property misuse appear rooted in a separate estate dispute over joint assets, interpreted by some biographers as mismanagement rather than abuse, with no causal link to sexual orientation established beyond conjecture.[47] Overall, while arrests provide factual basis for same-sex activity, the rumors' extension to blanket homosexuality or a sham marriage remains speculative, outweighed by the couple's documented lifelong partnership absent divorce or abandonment.
Later Career and Death
Post-War Activities
Following his military service, Raymond returned to Hollywood and took on multifaceted roles in production, directing, writing, and starring in the 1948 film noir Million Dollar Weekend, adapted from his original story, marking an attempt to revitalize his screen presence amid shifting industry dynamics.[48] However, as post-war audience preferences evolved toward fresher faces and more intense dramatic styles, his opportunities for leading-man parts diminished, with fewer than a dozen film roles in the subsequent two decades compared to over 50 in the pre-war era. By the early 1950s, he adapted to the rise of television, securing guest spots and supporting roles in anthology series such as Fireside Theatre, Playhouse 90, and The Outer Limits, as well as the 1970s adventure series Paris 7000.[49]Raymond sustained involvement in aviation, leveraging his piloting experience from service to pursue personal and professional interests in flight among fellow actors, reflecting a broader adaptation to diversified pursuits beyond diminishing film prospects.[9] Concurrently, he supported Jeanette MacDonald's career through public engagements and, following her death in 1965, dedicated time to her International Fan Club by attending annual conventions in Los Angeles, where he shared anecdotes and maintained her legacy among devotees until his retirement from active entertainment in the late 1970s.[9] This period underscored his transition from romantic leads to character work and ancillary activities, aligning with age-related career trajectories common among actors of his generation.
Death and Immediate Aftermath
Raymond died of pneumonia on May 3, 1998, at Cedars-Sinai Medical Center in Los Angeles, California, at the age of 89.[36][12][6]His body was interred next to that of his late wife, Jeanette MacDonald, in the Sanctuary of Heritage section at Forest Lawn Memorial Park in Glendale, California, with no public details released on formal funeral services or ceremonies.[5][8]Contemporary obituaries, including those in The New York Times and Los Angeles Times, emphasized Raymond's extensive career spanning theater, film, and television from the 1930s onward, portraying him as a dashing leading man without reference to prior personal controversies.[12][6]Estate matters proceeded without reported disputes, as Raymond had inherited assets from MacDonald's 1965 holdings following their marriage, and no legal challenges emerged in the immediate period after his death.[36]
Legacy
Professional Impact and Recognition
Gene Raymond's contributions to cinema included prominent roles in pre-Code films such as Red Dust (1932), where he supported leading stars like Clark Gable and Jean Harlow, and Flying Down to Rio (1933), an early musical that introduced the Astaire-Rogers partnership, helping define the transitional style of musicals before stricter censorship. His work in these productions exemplified the era's blend of drama, romance, and light entertainment, with Raymond often cast as the suave leading man in over 60 motion pictures across the 1930s and 1940s, bolstering Hollywood's output during its Golden Age.In aviation, Raymond distinguished himself as a decorated pilot, enlisting in the U.S. Army Air Forces during World War II, where he flew combat missions and later achieved the rank of colonel in the Air Force Reserve, logging more than 5,000 flight hours and earning command pilot wings.[26] Post-war, he advocated for general aviation as president of the Los Angeles chapter of the Aircraft Owners and Pilots Association (AOPA), promoting pilot safety and access amid expanding civilian flying.[6]Raymond's industry recognition culminated in two stars on the Hollywood Walk of Fame awarded on February 8, 1960, one for motion pictures and one for television at 7001 Hollywood Boulevard, honoring his versatile career spanning stage, screen, and broadcasting.[50] These accolades, selected by peers and the Walk of Fame committee, underscore his enduring contributions to entertainment, with his films periodically featured on networks like Turner Classic Movies, reflecting sustained appreciation for his body of work.
Cultural Perceptions and Debates
In modern cultural retrospectives, particularly within queer studies and Hollywood revisionist narratives, Gene Raymond is often recast as a prototypical "closeted" figure whose leading-man persona masked an allegedly dominant homosexual orientation, drawing from unverified gossip and era-specific legal entanglements rather than comprehensive biographical evidence. These interpretations, prevalent in niche blogs and anecdotal accounts, emphasize Raymond's physical appeal and rumored liaisons to fit broader themes of repressed identity in pre-Stonewall cinema, yet they frequently sideline primary indicators of heterosexual commitment, such as his 28-year marriage to Jeanette MacDonald, which contemporary obituaries described as idyllic and enduring without noted discord.[39][6] Such framings reflect systemic tendencies in left-leaning media and academia to prioritize identity-based readings over causal analyses of individual agency, often amplifying Hollywood's rumor-driven ecosystem—which thrived on scandal to sustain publicity—while discounting verifiable relational stability.[6]Countervailing perspectives, aligned with traditionalist or empirically grounded views, underscore Raymond's alignment with mid-20th-century ideals of masculine duty and familial loyalty, evidenced by his sustained partnership with MacDonald, public devotion to her memory through fan club appearances post-1965, and active military service as a first lieutenant and pilot in the Army Air Corps for three years during World War II.[36][36] These accounts, drawn from reputable period journalism and official service records, portray Raymond not as a victim of norms but as a functional patriarch whose achievements in aviation and postwar civic roles— including leadership in Air Force associations—exemplify valor and resilience, unmarred by the speculative pathologies imposed by later cultural lenses.[26] Debates here hinge on source credibility: gossip columns and posthumous conjecture lack the rigor of legal or military documentation, prompting critiques that exaggerated "abuse" or torment narratives in marital contexts—absent direct testimony from MacDonald or Raymond—stem from ideological retrofitting rather than first-hand causal evidence.[6]Ongoing contention centers on whether isolated same-sex acts, penalized under 1930s-1940s statutes amid widespread enforcement biases, causally define orientation or eclipse heterosexual functionality, with realist assessments favoring the latter given Raymond's lack of divorce, remarriage in 1974, and expressed mutual respect in the union.[36] Right-leaning commentaries, though underrepresented in dominant discourse, advocate for this holistic view, arguing that privileging empirical outcomes—like a childless but devoted marriage and combat piloting—over unproven identity fixations preserves historical accuracy against normalization agendas that pathologize traditional structures.[6] This tension illustrates broader cultural divides, where left-emphasized queer reclamation risks overstating fluidity at the expense of documented valor, while conservative framings reclaim Raymond as emblematic of pre-1960s wholesomeness, resilient to scandal mills that disproportionately magnified personal flaws over public contributions.[36]
Filmography
Major Feature Films
Gene Raymond's major feature films primarily spanned the 1930s and early 1940s, where he frequently portrayed romantic leads or second leads in dramas, romances, and occasional musicals produced by major studios such as MGM, Warner Bros., and RKO. His roles often emphasized youthful charm and emotional depth, contributing to films that explored themes of love, adventure, and social dynamics.Early breakthroughs included Personal Maid (1931, Paramount Pictures), his first significant lead as Dick Gary, a role that marked his transition from stage to screen prominence.[1] In Red Dust (1932, MGM), Raymond supported Clark Gable and Jean Harlow in a steamy drama set on a Southeast Asian rubber plantation, playing a supporting engineer character amid the film's central love triangle.[1]Ex-Lady (1933, Warner Bros.) featured him as the husband to Bette Davis's independent ad executive, highlighting pre-Code tensions around marriage and career.[1]Notable 1930s entries continued with Zoo in Budapest (1933, Fox Film Corporation), directed by Rowland V. Lee, where Raymond played Zani, a zoo-raised orphan aiding Loretta Young's escaped character in a romantic melodrama blending animal elements and forbidden love.[51][52]Flying Down to Rio (1933, RKO Pictures) cast him in a supporting role within the musical revue that introduced Fred Astaire and Ginger Rogers, contributing to the film's lighthearted Latin American escapism.[49]The Woman in Red (1935, Warner Bros.), under Robert Florey's direction, saw Raymond as polo player Johnny Wyatt opposite Barbara Stanwyck's equestrian Shelby Barrett, delving into class conflicts and infidelity in high society.[53]By the 1940s, Raymond shifted toward supporting parts, including dual roles as Kenneth/Jeremy Wayne in the Technicolor remake Smilin' Through (1941, MGM), a supernatural romance directed by Frank Borzage co-starring his wife Jeanette MacDonald and Brian Aherne, adapting Jane Cowl's play about love transcending tragedy.[54] He appeared as the husband in Alfred Hitchcock's screwball comedy Mr. & Mrs. Smith (1941, RKO Pictures), supporting Carole Lombard and Robert Montgomery in a tale of marital deception.[1] Later films like The Locket (1946, RKO) featured him as John Willis in a psychological drama with Laraine Day, while Million Dollar Weekend (1948, United Artists) marked his directorial debut alongside acting as the lead in a mystery-thriller. His final major screen role came in The Best Man (1964, United Artists), portraying Don Cantwell in Gore Vidal's political drama with Henry Fonda.
Other Media Appearances
Raymond participated in various radio broadcasts during the Golden Age of Radio, including dramatic adaptations and hosting roles. In 1937, he starred in a Lux Radio Theatre production of Graustark alongside Anna Sten. He reprised elements from his film work in the Lux Radio Theatre's adaptation of Smilin' Through on January 5, 1942, co-starring with Jeanette MacDonald and Brian Aherne.[11] From 1949 to 1950, Raymond hosted The Amazing Mr. Malone on ABC Radio, featuring episodes such as "The Devil Finds Work for Idle Hands" (January 29, 1950) and "Appearances Can Be Deceiving."[55]
Radio Highlights (1930s–1940s): Additional appearances included episodes of Family Theater, contributing to his diversification beyond cinema during the era's radio boom.[11]
On television, Raymond transitioned to hosting and guest roles in the 1950s and later. He served as host of the NBC anthology series Fireside Theatre from 1953 to 1955, introducing episodes and occasionally performing. In 1956, he hosted Hollywood Summer Theatre on CBS and TV Reader's Digest on ABC.[11] A notable guest spot was on Person to Person on October 31, 1958, where he and Jeanette MacDonald were interviewed by Edward R. Murrow in their home.[56] Later guest appearances encompassed anthology programs like Robert Montgomery Presents, Playhouse 90, The Outer Limits, and The Man from U.N.C.L.E., as well as the 1970s series Paris 7000.[3]Raymond's stage career began in childhood, with his Broadway debut in The Piper (1920) at age 12, followed by roles in The Potters (1924) and The Cradle Snatchers (1925), the latter running for two years. Post-1950s stage work included select revivals, though details remain sparse in records, reflecting a shift toward broadcast media in his later professional diversification.[1]