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Genichiro Tenryu

Genichiro Tenryu (born Genichiro Shimada; February 2, 1950) is a retired professional wrestler, promoter, and former wrestler who is widely regarded as one of the most influential figures in history due to his brutal, hard-hitting style and ability to elevate multiple promotions over a nearly 40-year career from 1976 to 2015. Born into a farming family in Katsuyama, , Tenryu was scouted for wrestling during junior high school and joined the in 1963, competing for nearly 13 years and reaching the division before retiring in October 1976 due to personal differences with his stablemaster. He transitioned to after training under (AJPW) founder and Dory Funk Jr., making his debut on November 13, 1976, against in . In AJPW, Tenryu quickly rose to prominence as a top heavyweight, forming notable tag teams and feuds, including a legendary rivalry with that defined the 1980s, and capturing key titles such as the PWF Heavyweight Championship and NWA United National Heavyweight Championship, which later unified into the —where he is a three-time champion. His tenure in AJPW also included historic achievements, such as being the only Japanese wrestler to pin both and in singles matches, most notably on January 4, 1994. Tenryu's career extended far beyond AJPW; after departing in 1990 to co-found (SWS), he established (WAR) in 1992, where he promoted high-profile events and feuds, including against stars like . He later ventured into (NJPW), winning the in 1999, and appeared in promotions such as , (FMW), , and his own Tenryu Project, founded in 2010. Internationally, Tenryu competed in the , appearing at in 1991 and participating in the 1993 and 1994 Royal Rumbles, while also facing icons like and the Road Warriors at events. Known for his stiff strikes, charisma, and adaptability across strong style, karate, and shoot-style eras, Tenryu headlined over 10 major shows drawing more than 30,000 fans each and played a pivotal role in revitalizing AJPW after its 2000 split with . Tenryu announced his on February 9, 2015, citing his wife's health issues, and wrestled his final match that November at against NJPW's , marking the end of a career that spanned 38 consecutive years with at least one match annually. His legacy endures through his induction into the International Professional Wrestling Hall of Fame in 2022, a 10th retirement celebration event on November 4, 2025, and his influence on generations of wrestlers, embodying the violent, resilient spirit of Japanese pro wrestling.

Early Life and Sumo Career

Early Years

Genichiro Tenryu, born Genichiro Shimada on February 2, 1950, in Katsuyama, , , grew up as the eldest son in a farming family that specialized in cultivation. His father worked the land, and from an early age, Shimada exhibited a large, sturdy build and a strong interest in physical activities, enjoying various sports amid the demands of rural life. Shimada attended local elementary and junior high schools in Katsuyama, where he frequently missed classes to help with family farm tasks, such as planting. In his second year of , a scout approached him with the assurance that he had the potential to reach yokozuna rank, prompting him to prioritize over other athletic pursuits and join the Nishonoseki in . This move led to his transfer to Ryogoku , where he continued his education while beginning rigorous training. At age 13, Shimada entered professional , making his debut in the January 1964 tournament under the initial of Shimada Genichiro at the .

Sumo Achievements and Records

Genichiro Tenryu, originally competing under the Shimada Genichiro, entered professional in January 1964 at age 13, debuting in the jonokuchi division at the . Over the next several years, he advanced steadily through the lower divisions, including jonidan, sandanme, and makushita, compiling solid records that demonstrated his potential as a candidate. A key milestone came in September 1970, when, ranked at makushita 19 west, he captured the makushita yusho with a 6-1 record, earning promotion toward the salaried ranks. In September 1971, he adopted the shikona Tenryu Genichiro and earned promotion to juryo for the Aki basho that month, marking his entry as a sekitori. Across 11 juryo tournaments, Tenryu posted a 94-71 record, with his standout performance occurring in July 1975 at juryo 10 west, where he dominated with a 13-2 mark to win the juryo yusho; this success propelled him back into the top division for the September 1975 tournament following earlier demotions. He had initially reached starting in January 1973, where he competed in 16 basho and achieved a 108-132 overall record. His peak came in at maegashira 1 west, though he finished 5-10 amid challenging bouts against sanyaku wrestlers. Tenryu occasionally notched upsets in , including victories over higher-ranked opponents during his yo-yo period between divisions in 1975 and 1976, but inconsistent results limited his sustained presence at the elite level. Tenryu's sumo tenure ended prematurely in September 1976 at age 26, following a 3-12 record at juryo 13, due to a dispute with the after his stablemaster's death prevented a desired to another . Over his full 13-year career spanning 77 basho with no absences, he amassed 393 wins against 355 losses.

Career Record by Division

DivisionBashoRecord (Wins-Losses)Yusho
16108-1320
Jūryō1194-711
Makushita27106-831
Sandanme1659-530
Jonidan521-140
Jonokuchi15-20
Total77393-3552

Notable Tournament Performances

BashoDivision/RankRecordNotes
1970.09Makushita 19w6-1Yusho
1975.07Jūryō 10w13-2Yusho
1974.01Maegashira 1w5-10Highest rank

Professional Wrestling Career

All Japan Pro Wrestling Debut and Rise (1976–1990)

After retiring from a 13-year sumo career in October 1976 due to a dispute with the , Genichiro Tenryu transitioned to , leveraging his robust physique built through years of training. Scouted by (AJPW) founder , Tenryu joined the promotion that same year and was immediately sent to , for intensive training under and to adapt his sumo foundation to Western-style wrestling techniques. This period integrated elements of basics with his inherent power-based strength, preparing him for the demands of AJPW's rigorous schedule. Tenryu made his professional debut in the United States in 1976, facing in a match that highlighted his raw power but exposed his inexperience in ring psychology. Returning to Japan, he debuted for AJPW on , 1977, at Setagaya-ku Gymnasium in , teaming with against Mexico Grande and Mario Milano in a tag match that positioned him in the semi-main event alongside stars like and . His early career involved a steep learning curve on the undercard, where he wrestled preliminary bouts against established talent, gradually refining his timing and stamina while establishing himself as a reliable midcard performer through consistent performances in tours and league events. By the early 1980s, Tenryu entered key storylines that elevated his profile, most notably forming a dominant partnership with around 1983, which emphasized their contrasting styles—Tenryu's explosive aggression complementing Tsuruta's technical precision. This duo engaged in high-profile feuds, including intense rivalries against invaders like and Yoshiaki Yatsu, showcasing brutal exchanges that tested their endurance in multi-man tags and league formats. Their collaboration peaked in major events such as the Real World Tag League, where they competed annually and achieved standout results, solidifying Tenryu's role as a cornerstone of AJPW's tag division. Tenryu's wrestling style matured into a hard-hitting, no-nonsense approach heavily influenced by his heritage, featuring devastating like the to overpower opponents and emphasize physical dominance. By the late 1980s, this evolution propelled him to main event status, where he pursued his first significant title opportunities against top champions, including clashes with international stars like in grueling singles and tag contests that highlighted his growing intensity and crowd appeal.

Super World of Sports Era (1990–1992)

In April 1990, Genichiro Tenryu departed amid creative differences with promoter , who favored as the top star, prompting Tenryu to seek greater autonomy in his booking and presentation. He co-founded (SWS) later that year, backed by the eyewear company Megane Super and its executive Hachiro Tanaka, with the goal of creating a dynamic promotion that blended Japanese strong style with international talent. As SWS's top star and primary booker, Tenryu played a pivotal role in assembling a roster that included wrestlers like Koji Kitao, Yoshiaki Yatsu, , and Samson Fuyuki, while directing storylines that emphasized high-energy matches and cross-promotional opportunities. His leadership positioned SWS as a challenger to established promotions, with Tenryu frequently featured in main events to draw crowds through his aggressive, hard-hitting style. Tenryu's tenure in SWS highlighted several marquee feuds and matches that showcased his versatility. He engaged in a high-profile rivalry with , culminating in a main event at the SWS/ Wrestle Fest on March 30, 1991, at , where Tenryu teamed with to defeat Hawk and in front of over 64,000 fans, emphasizing power-based brawling and international appeal. Another notable encounter was his singles match against on December 12, 1991, also at , which drew significant attention for pitting Tenryu's technical prowess against Hogan's charisma. Additionally, Tenryu clashed with The Great Muta in intense bouts that highlighted their contrasting styles, further elevating SWS's card with athletic spectacles. The promotion's debut show on September 29, 1990, featured Tenryu in a prominent match alongside longtime partner Hara, setting the tone for SWS's tag division focus. However, financial difficulties mounted due to Japan's economic and mismanagement, leading Megane Super to withdraw support by mid-1992. SWS held its final event on June 19, 1992, at Nagasaki International Gymnasium, where Tenryu, Hara, and defeated Giant Kamala, Jerry Estrada, and , marking the end of the promotion after just two years. This era provided Tenryu with crucial international exposure through partnerships with the World Wrestling Federation, allowing him to compete against global icons and refine elements of his approach. The collapse of SWS, while a setback, honed his promotional skills and roster management experience, directly influencing his subsequent ventures in independent wrestling.

WAR Promotion and Independence (1992–1999)

Following the collapse of in June 1992, Genichiro Tenryu established Wrestle Association R (), initially known as Wrestling and Romance, as an independent promotion on June 28, 1992. Tenryu served as both and the promotion's top star, emphasizing a roster of freelancers rather than full-time contracts to foster cross-promotional opportunities and a hard-hitting style that blended heavyweight power with junior heavyweight athleticism. 's inaugural event took place on July 15, 1992, at Korakuen Hall in , featuring Tenryu in a main event alongside Ashura Hara against and King Haku, marking the start of his vision for a renegade alternative to Japan's major promotions. Tenryu's leadership in WAR was defined by intense rivalries that highlighted inter-promotional warfare, particularly with (NJPW). His long-standing feud with , rooted in 1980s clashes, reignited through WAR-NJPW supershows, including a high-stakes tag match on April 2, 1993, where Choshu teamed with to defeat Tenryu and Takashi Ishikawa, escalating tensions into an invasion storyline. Another pivotal rivalry unfolded against NJPW's young ace , culminating in a brutal singles match on June 17, 1993, at WAR's Revolution Yojo event, where Tenryu's stiff strikes and resilience drew widespread acclaim for pushing the boundaries of intensity. While Ultimo served as WAR's premier junior heavyweight and frequent tag partner for Tenryu in tournaments like the 1995 Super Heavy War, their dynamic occasionally tested divisional lines, as seen in mixed-weight bouts that showcased Dragon's speed against Tenryu's power. WAR's notable events underscored Tenryu's ambition for global appeal, including a landmark co-promotion with the on September 15, 1992, at , where Tenryu challenged Champion in a two-out-of-three-falls main event that highlighted his status as a draw against international stars. Cross-promotional clashes extended to (FMW), with Tenryu facing in a no-rope exploding on November 5, 1993, at FMW's 5th Anniversary Show, a grueling encounter that symbolized WAR's willingness to engage in extreme stipulations to build prestige. Additional highlights included the annual Anniversary Shows, such as the 1995 edition featuring Tenryu in a , and joint ventures like the 1996 WAR vs. UWFI at Sumo Hall, where Tenryu defeated in a shoot-style showcase. As the decade progressed, Tenryu's freelance schedule intensified, with increasing appearances in NJPW—such as his April 29, 1996, clash with —diluting WAR's focus and contributing to its gradual decline. By 1999, financial strains and Tenryu's commitments elsewhere led to fewer events, culminating in WAR's effective closure that year after the 7th Anniversary Show on June 20, where Tenryu teamed with Nobutaka Araya and Shoji Nakamaki against Onita, Sambo Asako, and Shigeo Okumura in a tornado deathmatch, signaling the end of his independent era.

Return to All Japan Pro Wrestling (2000–2004)

In 2000, following the departure of and most of the (AJPW) roster to form , Genichiro Tenryu closed his Wrestle Association R promotion and rejoined AJPW at the invitation of Motoko Baba to help stabilize the company during its crisis. His return was marked by a highly anticipated debut match on July 30, 2000, which drew a strong crowd response amid the promotion's rebuilding efforts. Tenryu's initial storyline centered on a high-stakes with veteran for the vacant AJPW , culminating in the tournament final on October 28, 2000, where Tenryu defeated Kawada via to claim the title for the third time in his career. This victory positioned him as a central figure in AJPW's transitional phase, often acting as a bridge between the promotion's storied past and its emerging talent. He later engaged in a notable rivalry with rising star , defending the successfully against him on March 3, 2001, before losing the belt to Kea on June 8, 2001. Tenryu recaptured the in 2002, further solidifying his role as a top draw during this period. Throughout his stint, Tenryu participated in key events like the Champions Carnival, winning the 2001 edition as the reigning champion—a rare achievement that highlighted his enduring in-ring prowess at age 51. He also revived dynamics with fellow veterans, such as partnering with to win the AJPW World Championship on July 14, 2001, holding it for 100 days and providing midcard stability through matches against established teams. In a mentorship capacity, Tenryu guided younger wrestlers, including and others in the midcard, by integrating them into main event scenarios and emphasizing hard-hitting, realistic bouts that aligned with AJPW's strong style tradition. Tenryu departed AJPW in late 2004 after completing his scheduled run, transitioning to other promotions amid the company's ongoing evolution. His contributions during this era, often referred to as AJPW's "innocent" rebuilding phase, were instrumental in maintaining fan interest and delivering marquee matches that helped the promotion endure the post-exodus turmoil.

Final Years and Retirement (2004–2015)

Following his departure from in 2004, Genichiro Tenryu transitioned to a freelance career, making selective appearances across multiple promotions as a respected veteran draw. He competed in (NJPW) during the tournament that year, facing in the semifinals on August 15. In 2005, Tenryu joined , where he engaged in high-profile matches against established stars, including a singles bout against KENTA on October 8—regarded as one of his final standout performances—and a encounter partnering with against and on April 24. He also ventured into Dragon Gate in 2004 and Kensuke Office in 2006, focusing on bouts that highlighted his enduring power-based style rooted in his background. By 2010, Tenryu founded his own promotion, Tenryu Project, which served as a platform for his continued in-ring work alongside guest appearances from other promotions. His schedule gradually reduced due to age, with at least one match per year maintained through sporadic bookings, emphasizing his role as a mentor figure in occasional runs. In early , Tenryu announced his retirement after 39 years in , signaling a final major run centered on NJPW. The retirement buildup culminated in a surprise NJPW appearance on August 16, 2015, where Tenryu confronted rising star , setting up their singles match as the capstone event. On November 15, 2015, at the Tenryu Project event at in , Okada defeated Tenryu in the 65-year-old veteran's farewell bout, lasting 17 minutes and 27 seconds; post-match tributes from legends like and underscored the emotional send-off. This match symbolized the passing of the torch from the Showa-era icon to NJPW's top talent.

Post-Retirement Activities and Legacy

Founding Tenryu Project

Following his retirement match in 2015 against , Genichiro Tenryu shifted his focus to promoting and booking for Tenryu Project, the independent wrestling promotion he had founded in as a platform to blend veteran performers with emerging talent in the landscape. The promotion, which had run sporadically during his active career, paused regular events after his in-ring exit but emphasized Tenryu's philosophy of preserving the intense, no-holds-barred essence of Japanese strong style wrestling rooted in his own storied career. Tenryu Project operates on a small scale, hosting occasional shows at venues like Korakuen Hall in , with an emphasis on elements such as stiff strikes, brawls, and high-impact matches that honor traditional grit over theatrical spectacles. Key events include the 2020 "Revolutionary Tradition" 5th retirement anniversary show, which marked the promotion's revival, and the 2025 "Genichiro Tenryu Retirement 10th Anniversary" event featuring high-profile bouts. At the conclusion of the 2025 show, Tenryu made a special appearance, entering the ring using a after being wheeled out, marking a significant public moment amid his recovery. The roster highlights veterans like and freelancers such as Koji Iwamoto alongside younger competitors, fostering intergenerational storytelling through and singles clashes that showcase technical prowess and resilience. In his post-retirement role, Tenryu serves primarily as booker and promoter, guiding creative direction without regular in-ring participation, though he has made cameo appearances to interact with the talent and audience. The promotion's evolution has involved strategic partnerships, notably with (NJPW), allowing cross-promotional talent exchanges—such as and competing in 2025 events—and streaming select shows on NJPW World to broaden reach. This growth underscores Tenryu's commitment to legacy preservation, ensuring strong style endures by mentoring the next generation while celebrating puroresu's hardcore traditions.

Health Challenges and Recent Events

In September 2022, Genichiro Tenryu was hospitalized due to a spinal cord injury sustained from decades of accumulated physical strain in and . He underwent surgery for shortly thereafter, followed by an emergency procedure in February 2023 to address related to kidney complications. A planned first public appearance in February 2023 at a Tenryu Project event was postponed due to the emergency surgery. Tenryu's recovery was prolonged, marked by the use of a halo-vest post-surgery and multiple near-death experiences, leading to his discharge from the hospital in late June 2023 after nearly ten months of treatment. These health challenges significantly limited Tenryu's public engagements. Tenryu made his first in-person appearance since the hospitalization at the Tenryu Project 10th anniversary show on November 4, 2025, where he was wheeled out but used a to reach the . As a result, day-to-day operations of the Tenryu Project promotion, which he founded, have increasingly relied on staff support, allowing the organization to continue producing events despite his reduced involvement. On November 4, 2025, Tenryu Project hosted a special 10th anniversary show at Korakuen Hall in to commemorate Tenryu's retirement from active wrestling in 2015, streamed live on NJPW World and featuring prominent talents from such as , , , and others in high-profile matches. The event underscored Tenryu's enduring influence on Japanese pro wrestling, blending nostalgia with contemporary cross-promotional bouts that highlighted his legacy through collaborative performances. As of November 2025, Tenryu continues his recovery from these ongoing health issues, with no announcements regarding a return to in-ring activity.

Championships and Accomplishments

Major Wrestling Titles

Genichiro Tenryu achieved significant success as a singles and competitor across multiple promotions, capturing 17 distinct championships during his career, with a particular emphasis on All Japan Pro Wrestling's premier titles. His reigns often highlighted his hard-hitting style and ability to compete against international stars, contributing to his reputation as one of 's top heavyweights. Tenryu's first major singles title came in All Japan Pro Wrestling when he won the PWF Heavyweight Championship on March 9, 1988, in , , by defeating in a match that also unified his existing NWA United National Heavyweight Championship. He held the PWF title for 140 days, making two successful defenses before losing it to on July 27, 1988, in . This victory marked Tenryu as a rising ace in AJPW, setting the stage for his Triple Crown pursuits. The AJPW stands as Tenryu's most prestigious accomplishment, which he won three times for a combined 548 days. His first reign began on June 5, 1989, in , when he defeated to become the second-ever champion after the unification of the PWF, United National, and International Heavyweight titles; he held it for 128 days with two defenses before losing back to Tsuruta on October 11, 1989, in . Tenryu's second reign started on October 28, 2000, in , capturing the vacant title in a decision match against following the previous champion's injury; this 223-day run included notable defenses against wrestlers like and ended on June 8, 2001, when he lost to Taiyo Kea in . His third and final reign occurred from April 13, 2002, to October 27, 2002 (197 days), won by defeating Keiji Mutoh in during a high-profile return to AJPW; he made several defenses, including against Kawada, before dropping the title to Kawada in . These reigns solidified Tenryu's legacy as a three-time world champion in AJPW. In , Tenryu captured the once on December 10, 1999, in , defeating to become the first wrestler to hold both the IWGP and titles. His 25-day reign ended on January 4, 2000, when he lost to at the in a event. Additionally, during his time in Wrestle Association R (WAR), Tenryu held the J1 Heavyweight Championship from January 14, 1998, to an unspecified date in 1999, showcasing his dominance in that promotion. Tenryu also excelled in tag team wrestling, winning the AJPW World Tag Team Championship five times, often partnering with powerhouses like . His reigns included a brief 1-day hold with Ashura Hara on August 29-30, 1988, in ; three short runs with in 1989 totaling 141 days; and a 100-day reign with from July 14 to October 22, 2001, in Fukuoka. In NJPW, he and won the on July 15, 1998, holding it for 173 days until January 4, 1999. Earlier, in AJPW, Tenryu secured the NWA International Tag Team Championship twice with , for 520 days from September 3, 1984, to February 5, 1986, and 35 days from February 5 to March 12, 1987. He also won the PWF World Tag Team Championship once with Hara for 275 days from September 3, 1987, to June 4, 1988. During his WAR promotion era, Tenryu captured the WAR World Six Man Tag Team Championship twice: a same-day win and loss on October 28, 1996, with Nobutaka Araya and in , and a 97-day reign from April 30 to August 5, 1995, with Animal Hamaguchi and Koki Kitahara in . Other notable titles include the United National Heavyweight Championship twice (823 days from April 26, 1986, to July 27, 1988, and another from February 23, 1984, to 1986), the World Six-Man Tag Team Championship once in 1988 with The Road Warriors, the All Asia Tag Team Championship once with for 165 days in 2004, the HUSTLE Super Tag Team Championship once with for 122 days in 2005-2006, and the WMG Tag Team Championship once with from August 21, 2003, to 2004.
TitlePromotionReignsTotal DaysKey Partners/Notes
AJPW3548Singles; reigns: 1989 (128 days), 2000-2001 (223 days), 2002 (197 days)
AJPW World Tag Team ChampionshipAJPW5242Partners: (3x), Ashura Hara (1x), (1x)
NWA United National Heavyweight ChampionshipAJPW/2823+Singles; long initial reign from 1986-1988
NJPW125Singles; won 1999
PWF Heavyweight ChampionshipAJPW1140Singles; won from in 1988
NJPW1173With ; 1998-1999
NWA International Tag Team ChampionshipAJPW/2555With ; 1984-1987
PWF World Tag Team ChampionshipAJPW1275With Ashura Hara; 1987-1988
WAR World Six Man Tag Team Championship297+Various partners; 1995, 1996
All Asia Tag Team ChampionshipAJPW1165With ; 2004
J1 Heavyweight Championship1UnknownSingles; 1998-1999
Super Tag Team Championship1122With ; 2005-2006
WMG Tag Team ChampionshipWMG1UnknownWith ; 2003-2004
NWA World Six-Man Tag Team Championship1UnknownWith The Road Warriors; 1988
193With ; 1981
This table summarizes Tenryu's major title wins, focusing on duration and partnerships where applicable; minor or regional titles are excluded.

Tournament Victories and Awards

Genichiro Tenryu achieved significant success in All Japan Pro Wrestling's Real World Tag League, also known as the , particularly during the 1980s alongside partner . Their partnership emphasized a balanced strategy of Tenryu's explosive , rooted in his background, combined with Tsuruta's technical precision and endurance, allowing them to dominate through relentless aggression and strategic pacing in multi-team formats. In 1984, Tenryu and Tsuruta topped the league with 11 points, securing victory by edging out and Stan Hansen's 10 points in the final standings, highlighted by key wins that showcased their ability to withstand high-impact foreign talent. They repeated as winners in 1986, again with Tsuruta, amassing superior points in a field that included top teams, solidifying their status as AJPW's premier tag unit during the era. In AJPW's Champions Carnival, a premier singles , Tenryu demonstrated consistent excellence across decades, earning early recognition with the Technique Award in 1982 for his skillful performances against established veterans. He participated regularly from 1982 onward, often advancing through blocks with hard-fought victories that highlighted his lariat and arsenal against younger challengers. Tenryu's crowning achievement came in , when he won the in its final single-block , defeating a field including Taiyo Kea in the decisive matches to claim the top prize after 19 years since his debut entry, marking a career resurgence at age 45. Beyond AJPW, Tenryu excelled in tournaments during his WAR promotion era, including the 1994 WAR 6-Man Tournament victory alongside Koki Kitahara and , where their coordinated strikes overwhelmed opponents in a one-night bracket. In 1995, he captured the WAR One-Night Tournament with , utilizing high-speed transitions and Tenryu's signature chops to secure the win in the finals. He also triumphed in the 1998 WAR J-1 Heavyweight Championship , defeating Nobutaka Moribe in the final to inaugurate the title, blending veteran savvy with WAR's hard-hitting style. In New Japan Pro-Wrestling's , Tenryu made notable appearances, including strong 1998 block performances with wins over Keiji Mutoh and intense clashes against , though he fell short of the overall victory, contributing to the event's invasion angle with WAR talent.) Tenryu's lifetime achievements include induction into the Hall of Fame in 1996, recognizing his dual impact as a wrestler and promoter across promotions like AJPW and . Post-retirement, he was honored with entry into the International Pro Wrestling Hall of Fame in 2022, celebrating his enduring influence on global tag and singles competition. These accolades underscore his role in elevating wrestling's international profile through tournament dominance and innovative booking.

Media Appearances

Video Games

Genichiro Tenryu first appeared in video games during the late on home consoles, reflecting his rising prominence in . His debut inclusion was in the Famicom title Super Star Pro Wrestling (1989), developed by , where he was featured as a playable character alongside other AJPW stars, emphasizing his hard-hitting style in single and tag matches. This was followed by Fire Pro Wrestling Combination Tag (1989) from for PC, which highlighted his tag team capabilities with partners like , incorporating moves such as powerbombs that mirrored his real-life arsenal. By the mid-1990s, Tenryu starred in his own game, Tenryu Genichiro no Pro Wrestling Revolution: Wrestle and Romance (1994) for Super Famicom, developed by , which centered on his promotion and included AJPW wrestlers in split-screen multiplayer battles, accurately depicting his sumo-influenced throws and attire from the era. In the and early , Tenryu continued to appear in major Japanese wrestling titles, particularly the Virtual Pro Wrestling series on 64. He was a playable wrestler in Virtual Pro Wrestling 64 (1997) by AKI Corporation, with an entrance and moveset capturing his intense persona and signature lariats. The sequel, Virtual Pro Wrestling 2: Ōdō Keishō (2000), expanded his role, simulating historical matches like his 1994 bout against , with detailed animations for his finishers. These games prioritized realism in his character model, including his signature headband and aggressive animations. Tenryu's presence extended into the PlayStation 2 era through the Fire Pro Wrestling series, known for customizable and accurate movesets. In Fire Pro Wrestling (2001) by Spike, he was included under the alias "Typhoon Dragon Thunder Ryu," featuring sumo throws and powerbombs that reflected his hybrid wrestling background. This continued in Fire Pro Wrestling Returns (2005), where his in-game attire and entrance music closely matched his NJPW and AJPW appearances, allowing players to recreate his feuds. The Wrestle Kingdom series, developed by Yuke's for NJPW-licensed games, featured him prominently: Wrestle Kingdom (2005) on PS2 and Xbox 360 simulated his career highlights, while Wrestle Kingdom 2: Pro-Wrestling World War (2007) added global rivalries with updated stats for his veteran status. Post-retirement in 2015, Tenryu made cameo appearances in non-wrestling video games, leveraging his iconic status. In Yakuza Kiwami 2 (2017), developed by Ryu Ga Gotoku Studio, he appears as himself in the Clan Creator mode and storyline, voicing a character in the Three Musketeers arc and fighting in the coliseum with wrestling moves. Additionally, he provided voice work for Let It Die (2016) by Grasshopper Manufacture, voicing the character Taro Gunkanyama, leader of the MILK faction, drawing from his Thunder Ryu persona. These inclusions preserved his tough, no-nonsense representation without full playable wrestling simulations.

Film, Television, and Other Media

Genichiro Tenryu made several guest appearances on television, particularly on variety shows. He featured as a guest on episodes of the long-running comedy program Gaki no Tsukai No Laughing Batsu Game, including the 2012 edition focused on location punishments and the 2013 Defense Force special. These appearances highlighted his charismatic presence outside the ring, often involving comedic challenges that played on his tough wrestler persona. Additionally, Tenryu served as a commentator for broadcasts, providing insights during matches on TV programs in the later stages of his career. In film, Tenryu took on acting roles in live-action projects. He appeared in the 2015 comedy The Curtain Rises, directed by , portraying a supporting character in a story about a theater troupe preparing for a performance. The following year, he had a role in the television drama Money no Tenshi: Anata no Okane Torimodoshimasu!, a series centered on financial recovery and personal redemption. These ventures marked his forays into narrative storytelling, distinct from his wrestling documentaries or event appearances. Beyond screen work, Tenryu was a prominent figure in print media and commercial endorsements. He frequently graced the covers of Weekly Pro Wrestling magazine, such as the December 6, 1983, issue (No. 19) featuring him alongside key rivals, underscoring his status as a icon during the . In 1990, he signed on as the official spokesman for Megane Super, Japan's leading eyeglass retailer at the time, a high-profile deal that influenced his career trajectory by funding the launch of . Tenryu also authored his Tenryu Genichiro: Revolution in 2016, published by Baseball Magazine Sha, where he reflected on his journey from to wrestling stardom. Post-retirement, Tenryu has engaged in media through interviews addressing his health struggles and enduring legacy. After battling in 2021, he faced a severe spinal cord injury leading to hospitalization in September 2022, followed by surgery and a discharge in June 2023 after nearly a year of treatment. In recent years, including 2024 and 2025, he has given print and interviews discussing these challenges and his influence on younger wrestlers, emphasizing and the evolution of . In 2025, Tenryu Project hosted a 10th anniversary event commemorating his retirement on November 4 at Korakuen Hall, streamed on NJPW World, with matches honoring his career featuring talent from NJPW, AJPW, , and .

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