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Get It Started

"Get It Started" is a song by American rapper Pitbull featuring Colombian singer , released on June 25, 2012, as the second single from Pitbull's seventh studio album, . The track is an upbeat and song that encourages listeners to let loose and enjoy the moment, blending Pitbull's signature rapid-fire rap verses with Shakira's energetic vocal hooks. The song was co-written by Pitbull, Shakira, DJ Buddha, Sidney Samson, Marc Kinchen, and others, with production handled by DJ Buddha, Sidney Samson, and Marc Kinchen. It features a pulsating beat and infectious rhythm designed for club and party environments, drawing influences from electronic dance music. Upon release, "Get It Started" debuted on the US Billboard Hot 100 at number 89 and reached number 7 on the Dance Club Songs chart, reflecting its popularity in dance-oriented markets. The official music video, directed by David Rousseau, premiered on August 2, 2012, and depicts Pitbull and in a high-octane spy thriller narrative set against the backdrop of , complete with action sequences and glamorous visuals to match the song's lively energy. Critics praised the track for its fun, escapist vibe and the strong chemistry between the artists, though it received mixed reviews for its formulaic party anthem structure. Overall, "Get It Started" contributed to the promotional success of , which debuted at number 14 on the US 200.

Background and production

Origins and development

Pitbull and Shakira first collaborated in 2010 on her seventh studio album Sale el Sol, where Pitbull co-wrote and featured on the tracks "Loca" and the English version of "Rabiosa". In June 2011, Pitbull invited Shakira to contribute to "Give Me Everything" from his album Planet Pit, but she declined due to personal reasons. Their next joint project was announced by Pitbull in March 2012 via Twitter, describing it as a follow-up to their work on the Men in Black 3 soundtrack. The track, intended as the second single from Pitbull's seventh studio album Global Warming, was co-written by Pitbull, Shakira, DJ Buddha, Sidney Samson, Marc Kinchen, Develop, Durrell "Tank" Babbs, and Kris Stephens. It leaked online on June 25, 2012, the planned release date. Pitbull first performed the song live on September 2, 2012, at the Muscular Dystrophy Association's Telethon, incorporating pre-recorded footage from Shakira.

Recording and personnel

Shakira recorded her vocals in , , while Pitbull recorded his at Casa Campo in . Additional sessions for Shakira's parts took place at RG Studios in , . The track was mixed at Larrabee Sound Studios in . Production was handled by DJ Buddha, Sidney Samson, Marc Kinchen, and Develop, with arrangement by DJ Buddha and Pitbull. Drum and keyboard programming were contributed by DJ Buddha, Marc Kinchen, and Sidney Samson at FC Walvisch in the Netherlands. Mixing was led by Manny Marroquin, assisted by Dave Clauss, Chris Galland, and Delbert Bowers. Pitbull's vocals were recorded by Al Burna, and Shakira's by Dave Clauss. Backing vocals production was by Olgui Chirino, with violin by Camille Batson.

Composition and lyrics

Musical style and structure

"Get It Started" is an upbeat and song that blends hip hop s with electronic elements to create an energetic party anthem. The track has a duration of 4:05, suitable for radio play and club settings. Its tempo is 129 beats per minute (), driving a fast-paced, danceable . The production features pulsating beats and infectious synth hooks, emphasizing electronic dance music influences with a solid bass foundation. These elements were handled by producers DJ Buddha, Sidney Samson, and Marc Kinchen, who crafted the track's fusion of genres for broad appeal. The song follows a verse-chorus structure, with rapid-fire rap verses by Pitbull over an up-tempo dance beat, contrasted by Shakira's slowed-down, piano-driven pop choruses and drops that build energy. A bridge intensifies the instrumentation before returning to the chorus, supporting the song's progression toward a climactic release.

Lyrical themes

The of "Get It Started" center on themes of seizing the moment, igniting energy, and celebrating personal and global success, encouraging listeners to and enjoy life. Pitbull's verses boast about his worldwide and , with lines like "Two passports, three cities, two countries, one day" highlighting ambition and , while avoiding explicit content for wide accessibility. Shakira's chorus promotes positive vibes and unity: "Let's get it started / Don't think about it / You know I'm going to make it worthwhile," urging disconnection from worries and embrace of the present in a fun, inclusive manner. This repetitive, anthemic phrasing builds momentum for communal settings like parties or events. The vocal delivery alternates Pitbull's energetic rap flows with Shakira's melodic hooks, creating dynamic contrast and chemistry that reinforces the song's escapist, celebratory message.

Release and promotion

Commercial formats

"Get It Started" was released by RCA Records as a digital download single on June 25, 2012, in the United States and internationally. A promotional CD single was also issued in the US in 2012. On July 31, 2012, a digital EP featuring remixes by artists such as Sandro Silva and Quintino was released. The song received radio airplay promotion starting around late June 2012 to support its rollout as the second single from Global Warming.

Music video production

The official music video for "Get It Started", directed by David Rousseau, premiered on August 2, 2012, via Pitbull's official YouTube channel. Filming took place in Madrid and Barcelona, Spain, capturing a high-energy spy thriller narrative. The video features Pitbull and Shakira in action-packed sequences, including chases and glamorous settings, to match the song's upbeat dance-pop energy. It runs for approximately four minutes and emphasizes the artists' chemistry through dynamic performances and visual effects.

Commercial performance

Weekly charts

"Get It Started" debuted on the US Billboard Hot 100 at number 89 on the chart dated July 28, 2012, marking its peak position, and spent a total of 2 weeks on the chart. It performed better on dance charts, reaching number 7 on the Dance Club Songs chart. Internationally, the song achieved moderate success, peaking within the top 20 in and , and entering the top 50 in several other markets including , , and .
CountryPeak PositionChartWeeks on Chart
892
78
31 Singles Chart2
4214
14Singles Top 205
57 Singles Top 1007
31Media Control Singles Top 10010
14PROMUSICAE Singles Top 5013
641
The track's performance was supported by digital downloads and radio airplay as the second single from .

Certifications

"Get It Started" received Gold certifications in by the Australian Recording Industry Association () for 35,000 units sold, and in by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) for 30,000 units. No certifications were awarded in the United States.
CountryCertifying BodyCertificationUnits Sold
AustraliaARIAGold35,000
MexicoAMPROFONGold30,000

Reception and legacy

Critical reviews

"Get It Started" received mixed reviews from critics upon its release in June 2012. Billboard praised the track for its "fun, escapist vibe" and the "strong chemistry" between Pitbull and Shakira, noting its suitability as a party anthem despite its formulaic structure. However, Pitchfork critic Kyle McGovern offered a more negative assessment, describing the song as spending "four minutes gunning for bulldozing climaxes" that overwhelm Shakira's vocals, rating it a 4.5 out of 10. Overall, reviewers acknowledged its energetic dance-pop appeal but critiqued its predictability within Pitbull's party-rap style.

Awards and cultural impact

The song did not receive any major award nominations or wins. It contributed to the promotion of Pitbull's album Global Warming, which debuted at number 14 on the US Billboard 200, though it was overshadowed by other singles like "Feel This Moment" and "Back in Time." A demo version of "Get It Started" leaked online in June 2012 prior to its official release, generating early buzz. The track has maintained a presence as a club and party song, with approximately 41.5 million streams on Spotify as of November 2025.

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