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Hailey Kinsel

Hailey Kinsel is an American professional barrel racer from , renowned for her four Women's Professional Rodeo Association (WPRA) world championships and her deep bond with her horse, DM Sissy Hayday ("Sister"). Born and raised on a working ranch, Kinsel developed a passion for horses from a young age, learning to ride as part of ranch life alongside her parents, Dan and Leslie Kinsel, and brother Matt. Her early involvement in , youth , and junior competitions laid the foundation for her career, with family support emphasizing stewardship of land and animals. Kinsel attended , where she competed on the college rodeo team and graduated in 2017 with a in agricultural economics, finance, and real estate. That same year, she turned professional after winning $433,333 at The American Rodeo aboard Sister, marking her first qualification for the Wrangler (NFR). Throughout her career, Kinsel has qualified for the NFR nine consecutive times (–2025) and secured world titles in 2018, 2019, 2020, and 2022, along with the 2020 NFR average championship and a Top Gun award. She holds the NFR arena record of 13.11 seconds set in at the and has amassed over $2 million in career earnings, with earning more than $2.8 million as the highest-earning Quarter Horse in history. In recent seasons, including 2025, Kinsel has continued her dominance, winning events like the , Cody Stampede, and Spanish Fork Fiesta Days (where she set an arena record of 16.57 seconds), while was named the 2025 Nutrena of the Year. Beyond competition, Kinsel advocates for horse welfare, maintains a horse-training operation with her mother, and inspires young athletes through her blog and , embodying values of hard work, humility, and resilience in .

Early years

Family background

Hailey Kinsel was born on October 3, 1994, and grew up in . She grew up on her family's working commercial in , where daily responsibilities included ranching tasks that instilled a strong work ethic from an early age. Kinsel is the daughter of and Leslie Kinsel, both of whom competed in high school and college events, fostering an environment rich in traditions and encouraging their children to participate in ranch activities and pursuits. She has an older brother, Matt, who also contributed to the family's hands-on involvement in operations, helping to develop her foundational skills with and . Initially drawn to gymnastics as a young child, Kinsel pursued the sport competitively until around age 11, when she shifted her focus toward activities, influenced by her family's ranching lifestyle and rodeo heritage.

Introduction to rodeo

Hailey Kinsel transitioned from to at the age of 11, opting for the rodeo world over a potential path in gymnastics. Growing up on her family's commercial ranch in , she immersed herself in the region's deep-rooted rodeo culture, where events and horsemanship are integral to rural life. This environment, shaped by her parents' involvement in rodeo and , provided an ideal foundation for her early pursuits. Kinsel began competing in rodeo events as early as age 3. Her initial training began on the family ranch horses, where she learned basic riding and horse care alongside her brother while assisting with daily cattle work. Supplemented by local riding lessons and guidance from her mother, a former Miss Rodeo Texas who emphasized colt-starting techniques, Kinsel developed foundational skills essential for barrel racing. She practiced the signature barrel pattern—navigating a cloverleaf course around three barrels at high speed—starting with ranch horses to build timing, balance, and control before progressing to dedicated competition mounts. Kinsel made her first forays into local participations through youth associations and events in , where she honed her abilities in informal settings. These early exposures in her youth, with more focused involvement around age 11 or 12, allowed her to apply ranch-honed skills in real arenas, fostering confidence amid the fast-paced, community-driven atmosphere of youth gatherings. Her first dedicated barrel horse, an off-the-track named Josie acquired during junior years, marked a pivotal step in refining her technique for these initial youth events.

Amateur career

Junior rodeo competitions

Hailey Kinsel began competing in junior circuits around age 12, focusing primarily on and within the National High School Rodeo Association (NHSRA) framework. She participated in regional and state-level events through the Texas High School Rodeo Association (THSRA), building her skills on backyard horses before partnering with dedicated barrel horses. These early competitions emphasized foundational techniques, such as navigating competitive youth patterns that prepared riders for larger arenas. A pivotal achievement came when Kinsel won the Texas High School Finals Rodeo in barrel racing in 2014, securing her status as state champion and qualifying for the NHSRA National High School Finals Rodeo. This victory marked her first major title and highlighted her growing prowess in the discipline. She qualified for the NHSRA finals twice, in 2014 and 2016, competing in both barrel racing and breakaway roping, which showcased her versatility across events during her high school years. These successes elevated her rankings in junior divisions and provided essential experience in high-stakes youth competitions. Kinsel's junior career featured key horse partnerships that shaped her development, starting with an off-the-track named Josie, who delivered her initial wins and helped her excel in junior high and high school rodeo. After Josie's injury, she transitioned to other mounts, adapting to more advanced patterns and strategies that demanded precision and speed. This period from ages 12 to 17 solidified her competitive foundation, with earnings from state qualifiers and regional events supporting her progression toward amateur and professional levels, though specific figures remain secondary to her title acquisitions.

College rodeo and education

Hailey Kinsel attended in , where she competed on the Fightin' Texas Aggies team while pursuing her degree. She graduated in May 2017 with a in agricultural economics, finance, and real estate. During her college years, Kinsel actively participated in National Intercollegiate Rodeo Association (NIRA) events, focusing primarily on . She qualified for the College National Finals Rodeo (CNFR) three consecutive years from 2015 to 2017, showcasing her skill on her horse DM Sissy Hayday, known as "Sister." In 2017, she claimed the NIRA national championship at the CNFR in , posting a winning aggregate time of 57.89 seconds over four runs. Kinsel balanced her rigorous academic schedule with the demands of college , which involved extensive travel to regional qualifiers and national competitions. As a full-time majoring in a challenging field, she managed coursework loads of up to 16 credit hours per semester alongside training and hauling her horses to events across the South Region. This dual commitment honed her time management skills, allowing her to maintain strong academic performance while advancing her rodeo career at the collegiate level.

Professional career

2015–2016 seasons

Hailey Kinsel joined the Women's Professional Rodeo Association (WPRA) in 2015, marking her entry into professional barrel racing. That year, she competed primarily aboard her horse TJ (Thunder Stones) and finished the season ranked 19th in the WPRA Rookie Standings with earnings of $4,880. These earnings represented her initial buildup in professional competition, achieved through consistent placements in regional events while balancing her college rodeo commitments. In 2016, Kinsel transitioned to competing more frequently with her mare DM Sissy Hayday, known as "Sister," whom she had begun entering in barrel races in December 2015. She secured her first placement aboard Sister in May at a pro and earned her first pro win in June. Throughout the season, Kinsel won several key events, including the Elizabeth Stampede in , the Longview PRCA in , the Crockett Lions Club PRCA in , and the Hugo PRCA in . These victories, along with additional regional placements, contributed to a steady accumulation of earnings and established her presence on the WPRA circuit. Kinsel's early professional years involved adapting her riding style and to the standardized patterns and competitive demands of pro rodeos, distinct from her prior experiences. With proving versatile in these settings, Kinsel focused on refining timing and turns to optimize performance across varying arena conditions, laying the foundation for her future success.

2017 breakthrough

In 2017, Hailey Kinsel achieved her professional breakthrough by securing her first qualification to the and finishing as the reserve world champion in the Women's Professional Rodeo Association (WPRA) standings. Her season began strongly with a victory at RFD-TV's The American Rodeo in , where she earned $433,333 aboard DM Sissy Hayday ("Sister"), marking a significant earnings boost early in the campaign. This win, combined with consistent performances throughout the spring, positioned her outside the top 15 initially, but a pivotal surge in July propelled her forward. Kinsel clinched her NFR berth with a standout performance at the Days of '47 Cowboy Games and Rodeo in , , where she won $50,000 and advanced from 24th to seventh in the WPRA world standings. Additional key victories, such as the West of the Pecos Rodeo in , further solidified her momentum leading into the finals. Entering the NFR in seventh place, she amassed $288,092 in total season earnings, with the event itself yielding a then-record $189,385 for . At the NFR in , Kinsel and Sister delivered an exceptional debut, placing in eight of the ten go-rounds and winning four, which elevated her to second in the final WPRA standings. Highlights included shattering the arena record with a 13.11-second run to win Round 3 and another victory in Round 7 at 13.45 seconds. She finished sixth in the average with a cumulative time of 146.41 seconds across ten runs, underscoring her consistency and marking a transformative year that established her as a top contender.

2018–2020 championships

In 2018, Hailey Kinsel captured her first WPRA world championship, marking a dominant season that culminated at the Wrangler (NFR). Entering the NFR as the No. 1 ranked competitor, she won four go-rounds and placed in seven of ten rounds, securing the title with season earnings of $350,700—a new record for single-year WPRA earnings at the time. Key victories included the and the San Antonio Stock Show and , where she showcased consistent speed on her DM Sissy Hayday, often referred to as "Sister." Kinsel defended her title in 2019, earning her second consecutive WPRA with total season winnings of $290,020. Although she entered the NFR ranked second, she won two go-rounds and placed in five others, amassing $141,154 in NFR earnings to clinch ahead of runner-up Ivy Conrado-Saebens. Notable pre-NFR triumphs featured wins at the Sioux Falls Premier Rodeo and a repeat at the Stock Show and , reinforcing her status as the sport's top performer on . The 2020 season presented unique challenges due to the , which led to the cancellation or postponement of numerous rodeos across the spring and summer, compressing the competitive calendar and limiting opportunities for many athletes. Despite these disruptions, Kinsel secured her third straight WPRA , finishing with $349,076 in earnings and dominating the NFR by winning five go-rounds, including a world-record time of 16.56 seconds in Round 8 on the standard pattern. She also claimed the NFR average title with a cumulative time of 170.95 seconds over ten runs and earned the Top Gun Award for the highest overall NFR payout of $270,615, all aboard Sister. A standout pre-Finals win came at the Dodge City Roundup Rodeo, where she set an arena record of 16.63 seconds.

2021–2022 titles

In 2021, Hailey Kinsel continued her dominant run by securing key victories early in the season, including her third career win at The American Rodeo in , where she earned $100,000 riding DM Sissy Hayday, known as "Sister." She followed this with a first-career championship at Cheyenne Frontier Days in , posting a winning time of 17.30 seconds and collecting $10,546 in prize money. These triumphs contributed to her qualification for the Wrangler (NFR) as the top-ranked barrel racer in the Women's Professional Rodeo Association (WPRA) standings. At the 2021 NFR in , Kinsel placed in seven of the 10 go-rounds, highlighted by a Round 7 victory in 13.45 seconds aboard , which helped her secure in the aggregate with a cumulative time of 146.41 seconds across 10 runs. Her NFR earnings totaled $167,627, propelling her season-long haul to $281,156 and earning her the reserve world championship title behind Jordon Briggs. Transitioning into 2022, Kinsel adapted her strategy by incorporating new horses into her competitive rotation alongside , including the 6-year-old mare TR Judges Doll ("Reese") for select outdoor events and the 5-year-old VQ Nonstop Stinson ("Valentina") for her debut, requiring adjustments to varying equine styles and a shift toward consistent placings over outright wins. This period marked a personal milestone as she married Jess Martin in April, yet she maintained her focus, capturing victories at the Ellensburg Rodeo in , Guymon Pioneer Days in , and the San Antonio Stock Show & in . Kinsel entered the 2022 NFR ranked fifth in the WPRA standings but surged forward with strong performances, winning Rounds 2 (13.61 seconds), 3 (13.59 seconds), 9 (a meet-record 13.34 seconds), and 10 (13.35 seconds), while tying for the Round 5 win (13.52 seconds) with , all on Sister. She placed in seven go-rounds overall, finishing eighth in the aggregate with 146.06 seconds on 10 runs and earning $182,783 at the event. These results clinched her fourth WPRA world championship with season earnings of $302,172, edging out by a narrow margin and solidifying her as one of the sport's most resilient competitors.

2023–2025 seasons

In 2023, Kinsel qualified for her seventh consecutive , entering as a top contender but facing challenges with horse transitions after DM Sissy Hayday ("Sister") required recovery time from prior injuries. She primarily rode Slick N Black ("Spatch"), an offspring of her former mount Slick By Design, and placed 4th in Rounds 9 (13.51 seconds) and 10 (13.67 seconds) for $12,876.88 each, plus 8th in the average, earning $43,183 at the NFR. Despite the adjustments, she accumulated $148,959 in total season earnings, finishing 12th in the WPRA world standings as claimed the championship. Kinsel rebounded strongly in 2024, entering the NFR ranked No. 1 in the world standings and securing her eighth straight qualification. Key pre-NFR wins included the Governor’s Cup and Reno Rodeo. Reunited with , she dominated early, winning Rounds 1 (13.38 seconds, $33,687), 2 (13.48 seconds, $33,687), and 3 (13.52 seconds, $33,687), before adding a Round 9 victory (13.48 seconds, $33,687) that tied and Cervi's record of 25 career NFR round wins. Placing in seven of 10 rounds for $167,627 in NFR earnings alone, she faced stiff competition from emerging talents like Kassie Mowry but ended the season as reserve world champion with $430,353 total, behind Mowry's title-winning total. The 2025 season has seen Kinsel maintain consistency amid heightened competition intensity, with new rivals pushing the field and requiring strategic horse management to balance Sister's workload with backups like TR Judges Doll. She captured titles at the in June for the second year running, clocking a 17.14-second finals run for $14,800 in earnings; the ; the , where she set an arena record of 16.57 seconds; and the . As of November 17, 2025, Kinsel ranks 4th in the WPRA world standings with $186,317 in earnings, well-positioned for her ninth consecutive NFR qualification in December.

Horses and equipment

Primary mounts

Hailey Kinsel's most prominent professional partnership has been with DM Sissy Hayday, a 2011 known as "Sister," sired by PC Frenchmans Hayday out of Royal Sissy Lena. Kinsel and her mother purchased Sister as a young and trained her from the ground up, with the duo becoming her primary mount starting in 2017 after winning The American Rodeo. This partnership has been instrumental in securing multiple world titles, including consistent performances at the (NFR) where they have delivered several record-setting runs, such as the 16.56-second WPRA standard pattern time at the 2020 NFR. Sister's versatility allows her to adapt to varying arena conditions, contributing to Kinsel's dominance in professional . In her early professional years, Kinsel relied on Thunder Stones, a black nicknamed "TJ," born in 2004 and sired by out of See F Jets Candy. TJ, a seasoned mount from her college days, helped Kinsel establish her WPRA card through key wins in 2015 and 2016, including circuit finals and select rodeos that built her competitive foundation. His reliability in high-pressure situations made him a staple during her transition to the pro tour, though Kinsel has since retired him from major competition. More recently, Kinsel has partnered with DH Jess Stellar, a 2013 palomino mare called "Jules," sired by Mighty Jess out of PC Frosted Stellar. Owned by Hodges Farms and trained initially by Janna Beam-Brown, Jules joined Kinsel's string in 2022, providing a fresh option for events like the Women's where she excelled in tight patterns and set arena benchmarks. This mount has contributed to Kinsel's ongoing success by offering speed and precision in select pro rodeos, complementing Sister's role. Kinsel maintains rigorous training and care routines tailored to her horses' needs, emphasizing consistency and recovery to sustain peak performance. For conditioning, she incorporates interval workouts—such as three minutes of walking, two minutes of trotting repeated twice, and one minute of loping—to monitor lung capacity and adjust for upcoming rodeos, ensuring horses like peak physically and mentally. Feeding occurs three or more hours before runs to prevent digestive issues, supplemented with products like Platinum Performance CJ for joint health, Gastric Support during travel, and Renew for post-run recovery. Post-exercise care includes a 30-minute cool-out with walking, immediate water access, leg cooling via ice boots or water, and applications; is prioritized daily, with tubs checked frequently to support overall leg and metabolic health. These practices, adapted for each horse's age and workload, underscore Kinsel's hands-on approach to equine welfare on the road.

Notable horse achievements

Hailey Kinsel's primary mount, DM Sissy Hayday, known as , has earned multiple prestigious awards in . In 2018 and 2025, was named the WPRA Barrel Racing Horse of the Year, receiving the Nutrena Horse of the Year honor presented by the (AQHA). She also secured the Flit Bar Award in 2017, recognizing her as an outstanding performance horse. Sister has been instrumental in setting several record times on standard barrel patterns at PRCA and WPRA-sanctioned rodeos. In 2020, she and Kinsel established a WPRA rodeo record of 16.63 seconds at the Dodge City Roundup Rodeo. That same year at the National Finals Rodeo (NFR), they set an event record of 16.56 seconds in the eighth round. More recently, in 2025, Sister clocked a 16.57-second run to break the arena record at the Spanish Fork Fiesta Days Rodeo. At the NFR, Sister's performances have contributed significantly to average titles and round victories. In 2020, she helped secure the NFR average championship with a cumulative time of 170.95 seconds across 10 runs, the fastest that year. Sister has powered 25 round wins at the NFR, tying the WPRA record for most by a barrel horse, including notable efforts like the 13.11-second arena record in the third round of 2017 and multiple wins in 2022 (rounds 2, 3, 5, 9, and 10).

Achievements and records

World championships

Hailey Kinsel has secured four WPRA world championships in , earning her the title of world champion in 2018, 2019, , and 2022. In 2018, Kinsel clinched her first world title with season earnings of $350,700, setting a new WPRA record for single-year earnings at the time. Her 2019 victory followed with $290,020 in earnings, maintaining her momentum from the prior year. The season saw her achieve a third consecutive title, amassing $349,076 and marking the first time a WPRA athlete won both the and the NFR aggregate in the same year. Kinsel rounded out her championships in 2022, earning $302,172 after entering the NFR ranked fifth and surging to the top. These titles profoundly influenced Kinsel's career trajectory, consistently positioning her at or near the top of the WPRA world standings and elevating her career earnings beyond $2.4 million by 2025. The three-year streak from 2018 to exemplified a period of unprecedented dominance, with her win featuring the largest margin of victory in WPRA history. Her 2022 comeback further solidified her reputation for resilience amid competitive challenges. Kinsel's four championships place her among the most accomplished WPRA barrel racers, though she trails the all-time leader , who holds a record 11 world titles. This achievement underscores her role in sustaining high-level excellence in the sport, comparable to James's legendary consecutive wins in the and .

NFR qualifications and wins

Hailey Kinsel has qualified for the nine consecutive times from through 2025, establishing her as one of the most consistent performers in women's professional . Her streak began as a in , when she entered the event ranked ninth in the world standings and quickly made an impact by winning multiple rounds. This sustained qualification reflects her dominance in the WPRA standings each season, securing her spot among the top 15 earners. At the 2020 NFR, held in Arlington, Texas, due to the COVID-19 pandemic, Kinsel claimed the average title with a cumulative time of 170.95 seconds across 10 runs, earning $67,269 for the honor and setting a benchmark for consistency. She also secured the RAM National Rodeo Top Gun award that year with $270,615 in NFR earnings alone, contributing to her world championship. Kinsel's NFR performances have yielded 25 career round wins, including victories in Rounds 1, 2, 3, and 9 at the 2024 event in Las Vegas, where her 13.48-second run in Round 9 tied historic records held by Charmayne James and Sherry Cervi. Through her first eight NFR appearances (2017–2024), Kinsel amassed over $1.15 million in aggregate earnings, with standout payouts including $270,615 in 2020 and $167,627 in 2024 after placing in seven of 10 rounds. These figures underscore her ability to capitalize on the high-stakes format, where round wins pay $33,687 each at the , bolstering her position without relying solely on season-long points.

Other major awards

In addition to her world championships, Hailey Kinsel has secured victories at several prestigious invitational and major rodeos. She won the barrel racing title at RFD-TV's The American Rodeo in 2017, earning a share of the $1 million bonus as part of the event's unique format that rewards qualifiers from the Eliminator rounds. Kinsel won again in 2019 and claimed her third title in 2021, aboard DM Sissy Hayday (Sister) and adding another significant payday to her earnings. Kinsel captured her first Cheyenne Frontier Days barrel racing championship in 2021, posting a winning time of 17.30 seconds in the finals to edge out the competition at the historic event. This victory marked a key milestone in her career, contributing to her strong season standings. At the Reno Rodeo, Kinsel has emerged as a dominant force in recent years, winning the title in 2024 with a strong performance that propelled her back into world title contention. She defended her Reno crown in 2025, going back-to-back with a finals time of 17.14 seconds on , securing $14,800 in and solidifying her status as a repeat at the event. Kinsel received the RAM Top Gun Award in 2020, recognizing her as the highest-earning competitor across all events at the Wrangler with $270,615 in winnings that year. This accolade highlighted her exceptional performance, making her the first WPRA member to claim the world title, NFR average, and in the same season. Her partnership with has also garnered industry recognition, including the mare's selection as the 2025 AQHA/WPRA Barrel Racing Horse of the Year, underscoring Kinsel's role in developing one of 's most celebrated equine athletes.

Personal life

Education and early influences

Kinsel attended , graduating in 2017 with a in , with concentrations in and . Her studies provided a in the economic aspects of , aligning with her ranching background and supporting the business management of her professional endeavors. At Texas A&M, Kinsel competed on the Fightin' Texas Aggie Rodeo team, where she received guidance from coach Dr. Al Wagner, who was recognized as the National Intercollegiate Rodeo Association Coach of the Year in 2016 for expanding the program and aiding student-athletes in balancing academics and competition. Wagner's mentorship emphasized academic support and rodeo preparation, helping Kinsel maintain focus amid her demanding schedule. Beyond her university experience, Kinsel was shaped by the broader community through her participation in programs and the Texas High School Rodeo Association, where she held leadership and administrative roles that honed her organizational skills and competitive technique. These youth-oriented initiatives fostered discipline and horsemanship fundamentals, contributing to her development as a professional barrel racer independent of familial training.

Marriage and family

Hailey Kinsel married professional bull rider Jess Lockwood on October 25, 2019, at her parents' ranch in Cotulla, Texas. The couple, who began dating in 2018, shared a connection through their rodeo careers and ranching lifestyles. Kinsel and Lockwood separated, leading to a divorce; as of 2025, Kinsel is single. In a personal reflection on her website, she described the experience as marrying young and divorcing early, noting its emotional impact on her aspirations. This personal transition has allowed her to focus more intently on her independent life and career. Kinsel maintains close ties with her family, including parents Dan and Leslie Kinsel and brother Matt, who reside several hours away in . She lives on her own ranch near , a location that facilitates her rodeo schedule by providing proximity to major events in the Fort Worth area while enabling periodic visits home. This setup supports her balanced lifestyle, where family support—particularly from her parents in horse care—remains integral despite the distance. Outside of rodeo, Kinsel is deeply involved in ranching, managing her property with a focus on and , continuing the traditions from her upbringing on a working . She also engages in , notably through her We Can Help campaign, which funds opportunities for young girls in , and efforts supporting disaster relief for hurricane victims.

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