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Hartwall

Hartwall Oy AB is a Finnish beverage company founded in 1836, headquartered in Helsinki, and known for producing a wide range of drinks including beers, ciders, long drinks, soft drinks, juices, mineral waters, and specialty beverages, while also serving as Finland's largest importer of wines and other alcoholic products.^[1]^[2]^[3] Originally established as a family-owned enterprise by Victor Hartwall in Helsinki as Scandinavia's first mineral water factory, the company expanded through acquisitions and innovations, such as purchasing Tornio Olut Oy in 1980 to bolster its beer portfolio, and has since grown into a leader in the Nordic beverage market with a focus on both traditional and innovative products.^[4]^[5]^[1] Ownership transitioned over the decades, with Heineken acquiring a stake through the 2008 purchase of Scottish & Newcastle, followed by Royal Unibrew's acquisition of the company in 2013 for approximately €362 million (about $482 million at the time), making Hartwall an affiliate of the Danish brewing group.^[6]^[7] In recent years, Hartwall has emphasized sustainability, achieving zero emissions production at its Lahti facility via a biogas plant by the end of 2023, alongside promoting responsible alcohol consumption in Finland. In October 2024, Hartwall acquired several Nordic brands, including Minttu, from Pernod Ricard.^[1] The company's portfolio features iconic brands like Lapin Kulta beer and Original Long Drink, alongside imported international labels, catering to diverse consumer preferences in non-alcoholic and alcoholic categories.^[3]^[8]^[9]

History

Founding and early operations

Hartwall was founded in 1836 in Helsinki, Finland, when Viktor Hartwall, a mining inspector and chemist, and Pehr Adolf von Bonsdorff, a physician, established the Nordic region's first mineral water factory.^[10]^[11] Viktor Hartwall had been granted a business license earlier that year to produce artificial mineral water, drawing on his expertise in chemistry and mineralogy.^[10] The enterprise began as a family-owned business, focusing on the production of carbonated mineral water sourced from local springs in the Helsinki area.^[10] In its early years, Hartwall's operations centered on bottling and distributing this natural mineral water, which was a novel product in the region at the time.^[10] The company faced significant challenges, particularly from competition with imported beverages that were more established in the market.^[10] To adapt, Hartwall expanded its offerings by the late 1800s into basic soft drink variants, such as lemonade created by mixing mineral water with sweetened fruit juice; these were sold through water kiosks in Helsinki starting in 1865.^[10] Viktor Hartwall's death in 1857 marked a pivotal transition for the company, which continued under family management.^[10] His son, August Ludvig Hartwall, assumed leadership in 1865, ensuring the enterprise's continuity as a family-held operation focused on non-alcoholic beverages.^[10] This period laid the groundwork for Hartwall's later diversification, including eventual entry into alcoholic beverages in the 20th century.^[10]

20th-century expansion

During the mid-20th century, Hartwall significantly expanded its product portfolio beyond mineral waters, capitalizing on post-World War II economic recovery and changing consumer preferences in Finland for convenient, flavorful beverages. The company's flagship soft drink, Jaffa, was introduced in 1949 as a cloudy, carbonated orange soda, quickly gaining popularity as oranges were a rare luxury at the time; by 1970, it had become Finland's best-selling soft drink and a enduring national icon symbolizing everyday refreshment.^[12] This diversification into non-alcoholic beverages continued with the early adoption of Pommac, an apple-flavored soft drink originally developed in Sweden in 1919, which Hartwall began producing in Finland during the 1920s and fully acquired in 2001, establishing it as a staple in the company's lineup of maturated lemonades. In the late 20th century, Hartwall further broadened its non-alcoholic offerings with the launch of Novelle in 1990, the market's first salt-free mineral water, building on the company's longstanding expertise in waters to meet growing demand for health-oriented, natural products.^[13]^[14] Hartwall's entry into alcoholic beverages was spurred by regulatory adaptations and major events, notably the 1952 Helsinki Summer Olympics, where the company developed the Gin Long Drink—a ready-to-drink mix of gin and grapefruit soda—to efficiently serve international visitors amid high demand and limited bar staffing. This innovation, produced under contract with state monopoly Alko, addressed post-war restrictions on alcohol service while introducing a convenient format that integrated Hartwall's soft drink expertise. By 1960, following years of competitive tendering, Alko and Hartwall signed the first open-ended contract for Original Long Drink production, securing long-term supply and stabilizing the product's role in Finnish drinking culture.^[15]^[14] Parallel to these developments, Hartwall ventured into beer production in the 1960s amid liberalizing regulations, acquiring the brewery behind Karjala lager in 1966, which enabled nationwide distribution after medium-strength beer sales were permitted across Finland in 1969. The company further solidified its position in the beer market by purchasing the Lapin Kulta brewery in 1980, incorporating this northern Finnish lager—launched in 1963—as a key brand known for its crisp, regional appeal. Complementing these efforts, Hartwall expanded into ciders late in the century, introducing Upcider in 2000 as a modern, fruit-forward option that quickly became a market leader through targeted consumer studies and innovative flavors.^[14]^[16]^[17]

Ownership changes and modern developments

In 2002, Scottish & Newcastle acquired Hartwall for approximately €2 billion, marking a significant expansion into the Nordic and Baltic markets for the British brewer.^[18]^[19]^[20] This deal provided Scottish & Newcastle with Hartwall's established position as Finland's leading beer and soft drinks producer, along with strategic access to emerging opportunities in Russia through joint ventures.^[19] The ownership shifted again in 2008 when Heineken, in a joint venture with Carlsberg, purchased Scottish & Newcastle for £7.8 billion, thereby acquiring Hartwall as part of the broader transaction.^[21]^[22] Under Heineken's ownership, Hartwall continued to operate as a multi-beverage entity, focusing on its core Finnish market while benefiting from the global parent's distribution networks.^[22] In 2013, Heineken sold Hartwall to Denmark's Royal Unibrew for approximately €360 million (US$480 million), integrating the Finnish company into Royal Unibrew's expanding portfolio of beers, ciders, and soft drinks across Northern Europe.^[23] This acquisition strengthened Royal Unibrew's presence in the Nordic region, combining Hartwall's local brands and production capabilities with the Danish firm's efficient operations and international licensing deals.^[23] Under Royal Unibrew's stewardship, Hartwall invested in modernizing its facilities, including the completion of the Mattsson specialty beer brewery adjacent to its Lahti plant in autumn 2017, which enhanced production capacity for craft and premium beers.^[24] Named after a local beer influencer, the facility supported growing demand for diverse beer styles while leveraging the existing Lahti site's advanced infrastructure.^[25] In May 2019, Hartwall opened the Brewery Shop at its Lahti factory, creating a public-facing retail and visitor center to engage consumers directly with its products and brewing processes.^[26] This initiative highlighted Hartwall's commitment to transparency and community involvement in the beverage industry. Hartwall maintains key licensing agreements, including exclusive rights in Finland for PepsiCo's Pepsi, 7 Up, and Mountain Dew brands, a partnership originating in 2000 and continuing to drive non-alcoholic sales.^[27] It also produces Foster's lager under license, ensuring a steady supply of imported-style beers in the domestic market.^[28] In March 2025, Hartwall completed the acquisition of Pernod Ricard's Finnish operations, including the popular peppermint liqueur Minttu and other Nordic local brands, along with their production assets in Turku, for an undisclosed sum.^[9] This move bolstered Hartwall's spirits portfolio and reinforced its position as a comprehensive beverage provider in the Nordic region.^[29]

Products and brands

Non-alcoholic beverages

Hartwall's non-alcoholic beverage portfolio centers on soft drinks and waters, catering to the Finnish market with a mix of traditional favorites and licensed international brands. The company's offerings emphasize refreshment, natural ingredients, and sustainability, produced at facilities utilizing zero-emission processes through biogas and circular economy principles.^[1] Among its core soft drinks, Jaffa stands as a flagship product, originally launched as an orange-flavored soda in 1949 and now available in multiple variants including apricot, exotic fruits, blackcurrant, grapefruit light, and juicy raspberry-citrus.^[30]^[31] This iconic brand has become synonymous with Finnish summer refreshment, offering both regular and sugar-free options to meet diverse consumer preferences.^[30] Pommac complements the lineup as a unique, non-alcoholic aperitif-style drink with a copper-brown hue, sweet mixed fruit notes, and a subtle hint of oak, containing 0.0% alcohol and 79.0 g/l sugar.^[32] Positioned as an alcohol-free alternative to sparkling wine, it draws from apple-based origins and appeals to those seeking a sophisticated, fruity soft drink experience.^[33] In the mineral and bottled water category, the Novelle brand leads with natural spring water sourced from the deep eskers of Finland's Salpausselkä ridge, filtered through groundwater for purity.^[34] Variants include still spring water, lightly carbonated options like Citronelle with natural lemon flavoring, and sparkling types that are salt-free, calorie-free, and additive-free.^[35]^[34] Novelle holds a leading position in Finland's mineral water segment.^[36]^[37] Hartwall also produces licensed PepsiCo products tailored for the Finnish market, including Pepsi, 7 Up, and Mountain Dew, manufactured under an exclusive agreement that ensures local packaging and distribution.^[38] These brands expand Hartwall's reach in the carbonated soft drink category, blending global appeal with domestic production efficiency. Innovations in the portfolio include low-sugar variants like sugar-free Jaffa introduced in the 1980s and functional enhancements such as vitamin-enriched waters in the Novelle Plus line, featuring B12 for memory support in flavors like pineapple and passion fruit, launched in the 2010s to address health-conscious trends.^[30]^[39] Overall, Hartwall maintains a strong market presence in Finland's non-alcoholic sector, historically commanding around 44% share through its diverse and innovative offerings.^[37]

Alcoholic beverages

Hartwall's alcoholic beverage portfolio centers on beers, ciders, and ready-to-drink long drinks, with spirits ownership and production enhanced by recent acquisitions. These products emphasize Finnish heritage, natural ingredients, and refreshment, catering primarily to the domestic market while exporting select items internationally.^[1] The company's beer offerings include Lapin Kulta, a premium lager inspired by northern Finland's Lapland region, known for its crisp, clean profile with balanced barley malt and subtle hop notes. Brewed since 1873, it features a light-bodied refreshment suitable for everyday consumption. Karjala, a pilsner-style beer, delivers a sharper, more aromatic taste with herbal hops and a dry finish, positioning it as a classic Finnish lager. Hartwall also produces Foster's lager under license, maintaining the Australian brand's light, easy-drinking character adapted for local preferences. These beers typically range from 4.5% to 5.5% ABV, with Lapin Kulta at 5.2% and Karjala similarly positioned around 4.5–5.2%.^[40]^[41]^[42]^[43] In the cider category, Upcider stands as Hartwall's flagship, offering variants such as dry apple, red apple, pear, and juicy green pear, all crafted from apple or pear wine bases with natural fruit concentrates and moderate sweetness. These provide a refreshing, fruity alternative with an ABV of 4.7%, appealing to consumers seeking lighter alcoholic options. Production incorporates sustainable practices, including zero-emission processes via biogas plants and circular economy principles to minimize environmental impact.^[44]^[45]^[1] Hartwall's long drinks, emblematic of Finland's "lonkero" culture, originated with the Original Gin Long Drink in 1952 to accommodate visitors during the Helsinki Olympics. This iconic ready-to-drink product combines premium Finnish gin with grapefruit soda at 5.5% ABV, offering a tart, effervescent profile that remains a national favorite. The lineup has expanded to include vodka-based variants like Vodka Lime and flavored gin options such as Gin Cranberry, maintaining the 5.5% ABV for consistent refreshment.^[46]^[47]^[48] Beyond core categories, Hartwall imports and distributes international spirits and wines, serving as Finland's largest wine importer and handling a broad portfolio of global brands. On February 28, 2025, the company completed the acquisition from Pernod Ricard of a portfolio of local Nordic brands, including the popular peppermint liqueur Minttu, Lapponia liqueurs, Finnish wines, and glögi brands, along with associated production facilities in Turku, Finland. This integration strengthens Hartwall's position in flavored liqueurs and domestic spirits production.^[1]^[9]^[49]

Operations and facilities

Production sites

Hartwall's primary production facility is located in Lahti, Finland, where the company operates a modern brewery and carbonated soft drink factory established in 2003. This site serves as the main hub for manufacturing both alcoholic and non-alcoholic beverages, including beer, cider, long drinks, and soft drinks, with an annual capacity of approximately 350 million liters. The Lahti brewery was built to handle large-scale production volumes and has since become central to Hartwall's operations following the transition of brewing activities from earlier locations. Historically, Hartwall's operations began in Helsinki in 1836 as a mineral water plant, with brewing activities later established there under Hartwall Helsinki Panimo. By the early 2000s, production shifted to the Lahti facility to consolidate and modernize manufacturing, closing the Helsinki brewery. In addition to Lahti, Hartwall maintains a spring water bottling plant in Karijoki, Western Finland, which sources and bottles natural mineral water using local groundwater. More recently, in 2025, Hartwall acquired production operations in Turku from Pernod Ricard, enabling on-site manufacturing and bottling of specific Nordic brands such as the Minttu liqueur portfolio. The Lahti brewery incorporates advanced technological features to enhance efficiency and sustainability. It features automated filling lines, including a high-speed non-returnable PET line installed in 2022 by Krones, which ensures reliable output with a compact footprint. Energy-efficient processes include full electrification and extensive energy recycling, allowing the facility to operate without fossil fuels and achieve carbon neutrality in its energy use. Sustainable practices extend to water management and waste handling, with up to 97.7% of waste recycled, including by-products like spent grain repurposed for animal feed in a circular economy model. Following Royal Unibrew's acquisition of Hartwall in 2013, investments expanded production capabilities, particularly for cider and long drink categories, integrating these into the Lahti site's multibeverage operations. A key addition was the 2017 completion of the Mattsson specialty beer brewery within the Lahti complex, named after local brewing pioneer Henrik Mattsson, which focuses on craft-style beers using innovative brewing techniques. In 2019, Hartwall opened a Brewery Shop at the Lahti site, offering public tours, retail sales, and insights into the production process.

Market presence and distribution

Hartwall holds a dominant position in the Finnish beverage market, with approximately 30% market share in soft drinks and approximately 5% in ciders as of 2023, reflecting its strong foothold through iconic brands like Jaffa and Original Long Drink.^[50] This leadership extends to ready-to-drink (RTD) beverages, where Hartwall commands a 30.2% share in 2023, underscoring its competitive edge in the Nordic region.^[50] Exports further bolster its presence, with significant shipments of Jaffa soft drinks and long drinks to the Baltic states and Scandinavia, leveraging Royal Unibrew's regional network for distribution.^[50] The company's distribution network in Finland relies on strategic partnerships tailored to product categories. Alcoholic beverages, including ciders and long drinks, are primarily channeled through Alko, the state-owned retailer with a monopoly on stronger alcohol sales, ensuring widespread availability in over 350 stores nationwide. Non-alcoholic products like soft drinks are distributed via major grocery chains such as K-Market and S-Market, which dominate retail sales and account for more than 50% of off-trade volume. Additionally, Hartwall supports online sales through its own e-commerce platforms and those of retail partners, facilitating direct-to-consumer access amid rising digital trends.^[50] Internationally, Hartwall's export and licensing strategies enhance its global reach. Jaffa and long drinks are distributed across the Baltics and Scandinavia via licensing agreements and Royal Unibrew's subsidiaries, while co-production arrangements in Denmark allow for efficient scaling of volumes to meet demand in neighboring markets. These efforts have solidified Hartwall's role as a key exporter within the Royal Unibrew Group, contributing to sustained growth beyond Finland.^[51]^[52] Sustainability initiatives play a pivotal role in Hartwall's market branding, with commitments to eco-friendly packaging and broader environmental goals. The company has adopted recyclable materials for its beverage containers, aligning with EU directives for 70% recyclability by 2030, and pursues carbon-neutral operations across its value chain by 2030 through reduced Scope 1, 2, and 3 emissions. These measures enhance consumer appeal in eco-conscious Nordic markets, differentiating Hartwall from competitors.^[53] The 2025 acquisition of Pernod Ricard's Nordic spirits portfolio, including the popular Minttu liqueur, has significantly boosted Hartwall's presence in the spirits segment. Finalized in February 2025, the deal expands its alcoholic beverage lineup and strengthens distribution synergies with Alko and retailers, positioning Hartwall for further market share gains in premium categories.^[54]

References

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Hartwall: English
Beloved classics and innovative novelties. We at Hartwall have been manufacturing drinks people live and celebrate with since 1836. Today the selection includes ...
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Oy Hartwall AB - Company Profile and News - Bloomberg Markets
Hartwall Oy AB produces and markets alcoholic drinks and soft drinks. The Company offers mineral water, beer, ciders, and also imports and distributes foreign ...
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Hartwall 2025 Company Profile: Valuation, Investors, Acquisition
Producer of beverages based in Helsinki, Finland. The company offers mineral water, soft drinks, specialty drinks, beers, ciders, wines and alcoholic beverages, ...
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Feb 14, 1997 · In 1980, Hartwall bought Tornio Olut Oy, a beer company, and Lapin Kulta Oy, whose gold pros- pecting rights were left unused. Instead, ...
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Hartwall - Crunchbase Company Profile & Funding
Hartwall is an innovation in the beverage industry that includes beers, ciders and long drinks, bottled waters, soft drinks, juices, and specialty drinks as ...
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Royal Unibrew signs $482 million deal to buy Finland's Hartwall
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HEINEKEN acquired Hartwall as part of the Scottish & Newcastle transaction in 2008. subscribe · DUMAREY ...<|control11|><|separator|>
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Pernod Ricard to sell Minttu and local nordic brands to Hartwall Oy ...
Oct 17, 2024 · ... Oy Hartwall AB, a leading Finnish multi-beverage company and affiliate of Danish group Royal Unibrew. The closing of the transaction remains ...
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Hartwall is a Finnish beverage company offering a comprehensive selection of drinks, including unique beers and sparkling water, catering to various tastes ...
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Rakastettu Hartwall Jaffa täyttää 70 vuotta
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Juoman helmeilevä historia alkaa vuodesta 1919, jolloin aiemmin epäonnistunut liikemies Anders Lindahl Hudiksvallin pikkukaupungista muutti Tukholmaan, perusti ...<|control11|><|separator|>
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Victor Hartwall toi markkinoille kuplivat vedet vuonna 1836, ja silloin syntyi alku suurelle tarinalle. Siitä lähtien hartwallilaisten tehtävä on ollut ...
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History | Original Long Drink
Alko's monopoly is dissolved after years of competitive tendering. 1960. Alko and Hartwall finally sign the first open-ended Original Long Drink contract.
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Hartwall Upcider, the hit product of 2000, was also based on a careful study ... This is Hartwall's largest investment in Finland to date. The ...
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Hartwall alkoi panijaksi Oluen myyntialueet oli 60-luvun lopulla jo laajentuneet, ja III-oluen lisäksi myös A-olutta sai myydä koko maassa. Kansanomainen ...
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Heineken, the world's third-largest brewer and Europe's largest beer maker, acquired Hartwall in 2008 as part of its joint purchase of Scottish & Newcastle with ...
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Jan 25, 2008 · Carlsberg and Heineken on Friday offered a cash bid of 7.8 billion pounds (10.5 million euros) to buy and break up Scottish and Newcastle (S&N).Missing: beer | Show results with:beer
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The Mattsson brewery is Hartwall's specialty beer brewery, named after the founder of the Mallasjuoma brewery, Henrik Mattsson.
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Hartwall Brewery Visitors' Centre Hartwall Visitor Centre was opened in the spring 2019. During an hour-long guided tour you will learn about the company's ...
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including Pepsi, 7 Up and Mountain Dew — in Finland. "If they consider themselves ...Missing: Foster's | Show results with:Foster's
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Hartwall Jaffa various bottle- and packsizes ; Jaffa Juicy Ras-Cit 0,33l can · 10240013220 Jaffa Juicy Ras-Cit 0,33l can 21328 24 can/pkg. Add to shopping list.Missing: flavors | Show results with:flavors
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Copper-brown, sweet, mixed fruit notes, hint of oak. Finland. Product details: PRODUCT NUMBER 786478. ALCOHOL 0.0%. SUGAR 79.0 g/l. ENERGY 30.0 Kcal / 100ml.Missing: Jaffa Novelle Pepsi<|control11|><|separator|>
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Rating 2.7 (31,940) 5.2% ABV. 21 IBU. (2.68). 31,940 Ratings. Add Check-in. Lapin Kulta on raikasta ja aitoa täysmallasolutta parhaista suomalaisista raaka-aine Show More. Lapin ...
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Rating 2.5 (484) Sugary sweetness, apple wine, pear and more sweetness in the aroma. The flavor is dry with some chemicals, apple, apple wine and some apple skin tartness.
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Upcider Dry Apple is a dry apple cider with an apple wine base that has been moderately sweetened with sugar. Energy content: 35 kcal per 100 ml.<|separator|>
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14-day returnsHARTWALL Original Long Drink Vodka Lime 5.5% (24x0.33l). €43.50. Add to cart Buy. HARTWALL Original Gin Long Drink Cranberry 5.5% (24x0.33l).
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### Summary of Market Shares, Distribution, Exports, and Sustainability for Hartwall and Royal Unibrew in Finland
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60% reduction in total emissions across our value chain (Scope 1, 2 and 3 by 2030, compared to 2019); Zero deforestation in our supply chain by 2025. To get ...