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ICM Partners

ICM Partners was an American talent and literary agency that represented creative and technical talents across motion pictures, television, publishing, music, comedy, and live theater, with offices in , , , and . Founded in 1975 through the merger of Creative Management Associates and International Famous Agency, the company negotiated agreements for high-profile clients including , , , and , while also maintaining strong divisions in sports representation and book publishing. Over its nearly five-decade history, ICM Partners grew through key expansions and acquisitions, such as the 1988 that took it private, the 1991 acquisition of the Fair Warning musical talent agency, and the 2006 acquisition of the Broder Webb Chervin Silbermann Agency. In 2012, following a led by Chris Silbermann and others (excluding Jeffrey Berg), it rebranded as ICM Partners to emphasize its global partnerships. The agency also ventured into events like the 2018 acquisition of the comedy festival and launched diversity initiatives in 2020 amid industry-wide pushes for inclusion, including a commitment to 50% diverse hiring. However, in 2021, ICM faced media reports alleging racial bias in its trainee program, , and a culture. In a landmark consolidation of the Hollywood talent industry, (CAA) announced its acquisition of ICM Partners in September 2021, with the deal closing on June 28, 2022, for $750 million after regulatory approval. This merger reduced the major U.S. talent agencies to three primary players—CAA, WME, and —potentially reshaping competition and representation in entertainment.

History

Formation

International Creative Management (ICM) was established in 1975 through the merger of two prominent talent agencies: the International Famous Agency (IFA), founded by Marvin Josephson, and Creative Management Associates (CMA), co-founded by and in 1960. IFA had originated from Josephson's personal management firm, which he launched in 1955 after leaving his law practice, initially focusing on television talent and literary representation before acquiring Ashley Famous Agency in 1968 and adopting the IFA name. The merger, announced in late 1974 and finalized the following year, effectively sold CMA to IFA under Josephson's control, creating a powerhouse that blended the agencies' complementary strengths. The primary motivations for the merger were to unite IFA's established expertise in literary agents, , and broadcast with CMA's robust roster in film, music, and theatrical talent, enabling the new entity to challenge industry giants like the in an increasingly competitive landscape. This strategic alliance allowed ICM to offer comprehensive services across entertainment sectors, positioning it as a full-service capable of handling diverse client needs from book deals to productions. Josephson, who had built IFA into a publicly traded company by 1971, saw the combination as a way to scale operations and attract top-tier talent amid the evolving media industry of the . Following the merger, served as ICM's first president for a brief period of about six months, overseeing the integration, while Marvin Josephson assumed the role of chairman and CEO, providing strategic direction from the parent company. The early client base drew directly from the predecessors, featuring high-profile names such as , , and from CMA's entertainment roster, alongside IFA's literary and TV talents like author and broadcasters such as . This foundation of star power helped solidify ICM's reputation from the outset. Post-merger, ICM established its initial offices in , serving as the headquarters to leverage IFA's East Coast roots in publishing and television, and in to capitalize on CMA's Hollywood connections for and deals. These dual locations facilitated a coast-to-coast presence, essential for representing clients across literary, broadcast, and motion picture industries.

Growth and expansions

In 1980, Jeffrey Berg was appointed president of International Creative Management (ICM), succeeding in driving the agency's expansion within Hollywood's talent representation landscape. Under his leadership, ICM pursued strategic acquisitions and international outreach to bolster its position in , , and literary sectors. This period marked a shift toward aggressive growth, including the establishment of a stronger presence in global markets through targeted deals and operational scaling. In 1988, ICM was taken private through a $70 million management buyout led by Berg and other executives, allowing greater operational flexibility away from public company oversight. A pivotal acquisition occurred in 1985 when ICM purchased London-based Duncan Heath Associates, establishing a key foothold in the UK and enhancing its European representation capabilities. This move facilitated the opening of a London office in the 1980s, enabling ICM to handle international client negotiations, such as film packaging and book deals, across borders. In 1991, ICM acquired the Fair Warning musical talent agency, expanding its music division with clients including Metallica and Guns N' Roses. Further strengthening its television and comedy divisions came in 2006 with the acquisition of Broder Webb Chervin Silbermann Agency for approximately $70 million, financed in part by an equity investment from Rizvi Traverse Management, which provided crucial capital for ongoing expansion. These acquisitions exemplified ICM's focus on integrating specialized talent to grow its client roster and deal-making prowess. By the early , ICM underwent significant financial restructuring, culminating in a 2012 management where 29 agents acquired from Rizvi Traverse and Berg, leading to a as ICM Partners to emphasize its partner-owned model. This transition supported continued operational scaling, including the establishment of a division in the mid-2010s to manage celebrity endorsements, product placements, and sponsorships, reflecting growth in global markets. In 2018, ICM Partners acquired the festival in partnership with , enhancing its live events and . In , ICM Partners sold a one-third minority stake to Crestview Partners for about $150 million, enabling recapitalization and further , such as the opening of a Washington, D.C., office in 2018 following the acquisition of The Sagalyn . These milestones underscored ICM Partners' evolution into a diversified, globally oriented handling high-profile negotiations in and .

Acquisition by CAA

In September 2021, (CAA) announced a definitive agreement to acquire ICM Partners in a deal valued at $750 million, marking the largest talent agency merger in decades. The transaction, first reported as advanced talks earlier that month, reflected ongoing consolidation in the entertainment industry, where major agencies were merging to enhance scale and client services. The acquisition underwent an antitrust review by the U.S. Department of Justice, delaying the initial expected close at the end of 2021, and ultimately received regulatory approval before finalizing on June 28, 2022. The deal structure involved cash and equity considerations, resulting in a enterprise value of approximately $5 billion for the combined entity. Upon closing, 425 ICM staff and agents transitioned to CAA, while 105 positions were eliminated to streamline operations. ICM CEO Chris Silbermann joined CAA's shareholder board, alongside co-chairmen Kevin Huvane, , and Richard Lovett. The strategic rationale centered on CAA's goal to bolster its in talent representation, further consolidating the industry into three dominant agencies: CAA, WME, and UTA. As of 2025, ICM Partners has been fully integrated into CAA, ending its operations as an independent entity while contributing to the enlarged agency's global roster across entertainment sectors.

Leadership

Founders and early executives

Marvin Josephson founded his personal management firm, Marvin Josephson Associates, in 1955 after leaving a career in law, initially focusing on personal management for television talents such as Bob Keeshan, known for "Captain Kangaroo." With a background in representing literary and theatrical figures, Josephson expanded the firm through acquisitions, including the Ashley Famous Agency in 1968, which led to its renaming as the International Famous Agency (IFA), and hired key agents like Lynn Nesbit to build a prominent literary department emphasizing book publishing and Broadway representation. As IFA grew into a powerhouse for East Coast entertainment and publishing clients, Josephson positioned it as a counterpoint to Hollywood-centric agencies, prioritizing long-term artist relationships over short-term deals. Freddie Fields co-founded Creative Management Associates (CMA) in 1960 with David Begelman after leaving the Music Corporation of America (MCA), where he had honed his skills as an agent for film and music stars. Fields pioneered the practice of film , bundling actors, directors, writers, and other talent to pitch complete projects to studios, which revolutionized how financed and developed movies during the 1960s and 1970s. In 1975, Fields merged CMA with Josephson's IFA to create International Creative Management (ICM), serving as the agency's first from 1975 to 1980 and driving its early expansion into high-profile deals that attracted A-list clients. This merger blended Fields' film expertise with Josephson's East Coast literary and theatrical strengths, establishing ICM's dual focus on entertainment and . Among other early executives, joined CMA in 1968 and became a principal figure in the 1975 formation of ICM, where he built the television literary department by securing deals for groundbreaking series and attracting elite writers and directors. represented high-profile clients such as , for whom he negotiated a landmark 10-picture deal with in the 1980s that granted creative control and rights reversion, and , helping to elevate their careers through strategic packaging for film, theater, and television. Together, these founders and early leaders set ICM's foundational standards for agent-client relations, emphasizing loyalty and comprehensive career guidance across entertainment sectors while navigating the competitive talent landscape of the era.

Later presidents and CEOs

Jeffrey Berg served as president of International Creative Management (ICM) from 1980 and was elevated to chairman and in 1985, positions he held until 2012. During his tenure, Berg oversaw key acquisitions that expanded ICM's footprint, including the 1991 purchase of the Fair Warning musical talent agency and the 2006 acquisition of the Broder Webb Chervin Silbermann Agency, which bolstered the television department. He also pursued aggressive strategies such as client poaching and litigation against competitors, exemplified by ICM's 1995 firing and legal action against four top agents accused of planning a rival firm by taking proprietary information. 's leadership transformed ICM into a major global player in talent representation, though his era was marked by internal tensions leading to the 2012 . Jim Wiatt joined ICM in the late 1970s as a and rose to become and before his promotion in to co-chairman and co-CEO alongside Berg. In this role, Wiatt focused on operational efficiency and strategic growth, contributing to ICM's adaptation to emerging media landscapes during the late . He departed ICM in 1999 after failing to renew his contract, moving to the as and co-CEO. Chris Silbermann joined ICM in 2007 following the acquisition of his firm, Broder Webb Chervin Silbermann Agency, where he had been a managing partner; he quickly advanced to co-head of worldwide television and later managing director. In 2012, Silbermann led the management buyout that ousted Berg and investor Rizvi Traverse, renaming the agency ICM Partners and establishing an agent-owned partnership structure with equity stakes for key executives. As CEO from 2012 through 2022, he navigated industry shifts toward streaming and branded content, including the 2019 sale of a minority stake to Crestview Partners for recapitalization, and orchestrated the merger negotiations with Creative Artists Agency (CAA). Following the acquisition's closure in June 2022, Silbermann joined CAA's ownership board and was appointed managing director in 2024. Other key figures included , who in 2020 became the first head of at a major agency, guiding the department through the rise of digital streaming platforms and virtual performances during the . Gibbs' leadership emphasized diverse artist representation and innovative touring strategies amid industry changes. In 2022, Gibbs joined (UTA) as a partner and co-head of its office. Berg's long presidency emphasized competitive tactics like litigation to protect market share, while Silbermann's era prioritized equity partnerships and financial maneuvers to sustain growth in a consolidating industry.

Departments

Film and

The film and division of ICM Partners represented actors, directors, writers, and producers, handling negotiations for roles, directing assignments, writing contracts, and production deals across motion pictures and . This included assembling creative packages by bundling with scripts and pitching them to studios, networks, and production companies to secure greenlights and financing. The division operated from ICM's headquarters, focusing on both high-budget studio films and independent projects while emphasizing backend participation, such as profit points, in major releases. Notable clients in film included actors such as . In television, the division represented showrunners and producers such as , creator of and , facilitating overall deals and series development with networks like . Co-managed by Ted Chervin, a founding partner and board member with expertise in motion pictures and television, the division balanced mainstream Hollywood fare with indie ventures, including sales at festivals like Sundance and . During the , it evolved from traditional broadcast and syndication models to prioritize streaming, brokering content deals for clients on platforms like and amid the rise of original programming. Key achievements encompassed multi-year overall deals for producers and backend stakes in blockbusters, bolstering ICM's reputation for high-impact negotiations. Following the 2022 acquisition by , these departments were integrated into CAA's broader operations. Prior to regulatory shifts, generated through fees on television projects, a practice involving commissions from bundled talent deals sold to buyers. In August 2020, ICM signed a franchise agreement with the , committing to eliminate these fees within two years and impose strict limits on agency-owned production entities to address conflicts of interest. This pact restored ICM's ability to represent members fully, marking a pivotal adjustment in its television operations.

Publishing

The publishing division of ICM Partners represented a diverse roster of authors, journalists, and thought leaders, focusing on securing publishing contracts, managing foreign , and handling adaptation options for literary works. This arm of the emphasized both and , including novels, political , and inspirational bestsellers, while negotiating deals that maximized author earnings through advances, auctions, and subsidiary . ICM's literary agents worked closely with major publishers to place manuscripts, often leveraging the 's connections in other to enhance visibility, though the division's core operations remained centered on and publishing . Following the 2022 acquisition by , these departments were integrated into CAA's broader operations. Notable clients included bestselling crime novelist , whose series pioneered forensic-themed thrillers; non-fiction writer , a three-time winner known for works on and ; and Mitch Albom, author of inspirational hits like , which has sold over 15 million copies worldwide. These representations spanned decades, with ICM agents handling everything from initial manuscript sales to ongoing career management, including foreign rights sales in multiple territories. For instance, Cornwell's portfolio contributed to ICM placing over 100 titles on the New York Times bestseller list in a single year during the early . The division was led by prominent agents such as Esther Newberg and Amanda Urban, who served as co-heads of the literary department and specialized in high-profile negotiations. Newberg, in particular, brokered deals for Pulitzer and winners, while Urban focused on and narrative non-fiction from renowned journalists. Operations involved auctioning book rights to competitive bids, securing multimillion-dollar advances, and coordinating international sales through strategic partnerships, such as the 2012 alliance with the Sagalyn Agency for enhanced foreign rights handling. Agents also managed option deals for film and television adaptations, cross-referencing briefly with ICM's film and television department to facilitate transitions from page to screen without overlapping production packaging. Key deals underscored the division's influence, including Cornwell's 2013 two-book contract with imprint William Morrow for her series, negotiated by Newberg amid a competitive . Similarly, in 2021, agent Anna Stein secured world rights for Hanya Yanagihara's novel with Doubleday, a imprint, highlighting ICM's role in major and placements. Other significant transactions involved multi-book agreements with publishers like for children's and adult titles, such as a 2010s deal for worldwide rights to a young adult series brokered by Jennifer Joel. These contracts often included robust international components, with foreign rights sold to dozens of territories, boosting global revenue for clients. In the 2010s, ICM's publishing division expanded into digital formats and emerging audio platforms to adapt to industry shifts toward e-books and serialized content. This growth included representing authors in digital-first publishing ventures and adaptations of their works, with dedicated initiatives like the podcast department supporting literary clients in audio deals. By integrating , the division negotiated for enhanced royalties in e-book and audiobook markets, positioning ICM as a forward-thinking player in the evolving publishing landscape until the agency's acquisition by in 2022.

Music, comedy, and lectures

ICM Partners' music division represented recording artists for live performances, including tours and appearances, through its concert and live appearances department. The agency booked global engagements for clients such as , , , , and , arranging appearances at major venues and events worldwide. In 2020, ICM partnered with London's Primary Talent International, expanding its roster to over 700 touring music acts and enhancing capabilities for international bookings and arena tours. This integration supported hybrid live events, such as combined music and performance , while prioritizing artistic tours over promotional tie-ins. Following the 2022 acquisition by , these departments were integrated into CAA's broader operations. In comedy, ICM's touring department handled stand-up performers, securing bookings for club circuits, college shows, theaters, and high-profile residencies. Notable clients included , a longtime representative who co-led ICM's 2018 acquisition of the comedy festival group, enabling expanded festival headlining slots and international tours. Other represented comedians encompassed , , , , and , with agents negotiating deals for comedy specials, such as Chris Rock's $40 million agreement for two stand-up events. The division also facilitated hybrid comedy-music tours, blending stand-up with musical elements for broader audience appeal in the . For lectures, ICM operated a speakers bureau focused on public engagements, corporate gigs, and motivational circuits, representing over 100 speakers including writers, journalists, and activists. The 2017 acquisition of the Royce Carlton Agency bolstered this area, incorporating clients like , , , , , and human rights advocate for keynotes on topics such as global affairs and personal resilience. Agents secured high-impact bookings at conferences and corporate events, emphasizing thought over entertainment crossovers.

Branded entertainment

The branded entertainment division of ICM Partners specialized in creating and placing commercial integrations, digital media content, and branded partnerships for its clients across , , music, and publishing. Established in the late , the division was built by Carol Goll, who joined ICM in as a and head of global branded entertainment, focusing on leveraging talent for endorsement deals, product placements, and strategic alliances with brands. Under Goll's leadership, the division expanded significantly in by hiring agents such as Sarah Early, Matthew Murray, and Madison Wojciechowski to bolster digital strategy, integrations, and global initiatives, aiming to capitalize on emerging and interactive opportunities. Key strategies included negotiating equity stakes in branded ventures and orchestrating cross-media campaigns that integrated talent from ICM's other departments, such as and television, into advertiser-backed projects. Notable examples include Goll's packaging of endorsement deals for with brands like , , and in the early , as well as pairing Busta Rhymes with Doritos Blaze and for a 2018 promotional campaign. The division also facilitated influencer partnerships and deals, such as the 2012 collaboration with Screenz to develop apps and games tied to television content, enhancing branded experiences in digital platforms. In , ICM formed a with esports talent agency Evolved to represent gamers and creators, extending branded opportunities into competitive and streaming ecosystems ahead of the 2022 acquisition by . This growth reflected the agency's adaptation to digital shifts, with agents like Domenech and Jake Houston promoted in the division to handle evolving areas like endorsements and ad-integrated series. Following the 2022 acquisition by , these departments were integrated into CAA's broader operations.

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