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Jake Steinfeld

Jake Steinfeld (born February 21, 1958) is an American trainer, actor, entrepreneur, and producer best known for founding the Body by Jake brand and establishing the personal training industry over four decades ago. Steinfeld's career in began with creating innovative workout videos and equipment under the Body by Jake label, which popularized accessible home routines and celebrity training regimens, including sculpting Harrison Ford's physique for action roles without relying on heavy weights but consistent six-day-a-week sessions. As an actor, he has credits in films like (1986), (1988), and voice work in (2007), often leveraging his muscular build for supporting roles. His entrepreneurial ventures extend to sports, founding and the World Series of Youth Lacrosse to promote the game, alongside authoring books such as Take a Shot!: A Remarkable Story of Perseverance, Friendship, and a Really Good Scotch emphasizing and resilience. In , Steinfeld has chaired governors' fitness councils across all 50 U.S. states, developing programs like Don't Quit fitness centers for underserved schools to combat through practical exercise access.

Early Life

Childhood in

Jake Steinfeld was born on February 21, 1958, in the Sea Gate neighborhood of , . During his early childhood in , Steinfeld struggled with and a severe stutter, conditions that contributed to low and challenges. He has described himself as a "fat kid with a stutter" growing up in the borough, where these issues persisted before his family later relocated to Baldwin on . Steinfeld's twin brothers were part of his immediate family during this period, and he participated in local activities such as , reflecting a typical urban youth experience amid personal hardships.

Overcoming Obesity and Stuttering

Steinfeld, raised in Baldwin, New York, endured significant physical and speech challenges during his childhood, including and a pronounced that affected his social interactions and . These issues intensified around age 13 when, in , he was cut from a team, an event that underscored his physical limitations and fueled determination to change. His father intervened by purchasing a home set of weights, initiating Steinfeld's introduction to resistance training as a practical means to address his weight. By age 14, consistent routines enabled him to lose substantial body fat and build muscle, marking the onset of his physical transformation from an youth to a lean, athletic build. This regimen, sustained through high school where he graduated in 1976, emphasized and discipline, principles that directly countered the sedentary habits contributing to his prior . Parallel to his , the confidence derived from visible physical progress and repeated exposure to challenges helped Steinfeld conquer his stutter, which he later attributed to rather than formal . In recounting his experiences, he described leveraging the stutter as motivation during early efforts, turning a liability into a catalyst for vocal and mental . This dual overcoming laid the foundation for his later , where he promoted exercise as a verifiable to both physical and psychological barriers.

Fitness and Entrepreneurial Career

Origins of Body by Jake

Jake Steinfeld established Body by Jake Inc. in 1980 to formalize his burgeoning fitness endeavors, transitioning from informal personal training to a structured enterprise focused on merchandise, programming, and multimedia promotions for healthy living. This move followed his relocation to as a teenager, where he honed his skills and placed second in the Mr. Southern California contest in 1979, building credibility in the fitness community. The origins stemmed from Steinfeld's early success as Hollywood's pioneering in the mid-1980s, conducting house calls for high-profile clients such as and . Recognizing the commercial potential of his methods—which emphasized accessible workouts using improvised tools like broomsticks and towels—he incorporated the company and recruited his twin brothers as trainers to scale operations. This foundation positioned Body by Jake as an innovator in fitness solutions, predating widespread industry adoption of personal training services. By prioritizing practical, results-oriented derived from Steinfeld's own from an youth, the quickly differentiated itself in a nascent market, setting the stage for expansions into home equipment sales and video programming.

Product Development and Commercial Success

Steinfeld established Body by Jake Inc. in 1980 to create merchandise, programming, and partnerships centered on and principles derived from his methods. Initial products included exercise videos, with the first released in 1983 through a partnership with , accompanied by an original soundtrack that became a in . By 1988, he launched a syndicated series titled Body by Jake, which popularized his high-energy workout routines and laid the groundwork for broader product lines translating in-person to at-home use. Product development emphasized accessible, equipment-based solutions mimicking professional sessions, such as tools and machines designed for full-body without access. Steinfeld's approach drew from his celebrity clientele, focusing on functional strength and cardiovascular efficiency, and expanded into infomercials in the 1990s and 2000s, where he hosted demonstrations for items like the FirmFlex system and Tower 200 multi-station. These innovations positioned Body by Jake as a leader in fitness, with Steinfeld spending 15 years promoting via Home Shopping Network to refine marketing and distribution. The brand's commercial trajectory yielded over $600 million in cumulative sales across videos, books, and equipment by the mid-2000s, establishing it as one of the industry's top performers. Standout successes included the Ab Scissor abdominal trainer, whose national rollout in November 2003 generated $150 million in revenue through emphasizing quick results. This string of hits, described as the most profitable in the sector, underscored Steinfeld's ability to leverage media for mass-market penetration while maintaining product efficacy rooted in empirical training outcomes.

Celebrity Training and Industry Influence

Steinfeld gained prominence as a to high-profile figures in the late 1970s and 1980s, establishing himself as one of the earliest practitioners of individualized celebrity fitness regimens. He specifically trained for the physically demanding role in Indiana Jones and the Temple of Doom (1984), designing a regimen that transformed the 40-year-old actor into an action hero capable of performing stunts without reliance on body doubles or enhancements. Steinfeld also worked with director , leveraging these relationships to build credibility in an era when personal training was nascent and not yet institutionalized. His clientele extended to other entertainment industry notables, contributing to the normalization of professionals on film sets and in celebrity lifestyles. By prioritizing functional strength and practical workouts—often using improvised tools like broomsticks and towels—Steinfeld's methods emphasized sustainable results over aesthetics alone, influencing how actors prepared for roles requiring peak physical condition. Steinfeld's celebrity training pioneered the personal fitness trainer model in Hollywood, spawning the broader personal training industry by demonstrating its value in enhancing performance and marketability. This shift helped transition from gym-centric to accessible, client-specific programs, laying groundwork for the explosion of celebrity-endorsed trends in the and beyond. His approach not only elevated trainers' status from fringe advisors to essential collaborators but also fueled demand for home-based fitness solutions, as stars sought replicable routines outside professional facilities.

Acting Career

Breakthrough Film Roles

Steinfeld entered feature films with minor roles in the early , including appearances in Cheech & Chong's Next Movie (1980) and the lead antagonistic part as the killer in the low-budget slasher (1981). His physical build, honed through , positioned him for parts emphasizing strength and intimidation. Breakthrough exposure came in 1985–1986 with supporting roles in mainstream comedies and action films. In John Landis's Into the Night (1985), he played Larry, a henchman in the thriller-comedy starring Jeff Goldblum and Michelle Pfeiffer. The following year, Steinfeld appeared in three productions: as a construction worker in The Money Pit (1986), opposite Tom Hanks and Shelley Long; as Nick in the ensemble comedy Odd Jobs (1986); and notably as Howard, a burly gang member, in Tough Guys (1986), where he menaced protagonists Burt Lancaster and Kirk Douglas in their final joint film. These mid-1980s credits, amid his rising fitness profile, leveraged his muscular physique for comedic and antagonistic bits, gaining him credits in films with established stars and wider distribution. Further prominence followed in (1988), where Steinfeld portrayed a New York cab driver ferrying Eddie Murphy's African prince character, contributing to the film's humorous culture-clash scenes. The comedy grossed $288.8 million worldwide against a $39 million budget, amplifying Steinfeld's on-screen presence alongside Murphy, , and . Subsequent roles, such as Sparky in (1988), built on this visibility but remained secondary to his fitness endeavors.

Television and Guest Appearances

Steinfeld starred as Jake Rozzner, a former stuntman aiding his foster mother with foster children, in the sitcom Big Brother Jake, which aired 81 episodes on from September 2, 1990, to April 10, 1994. He hosted the instructional series Body by Jake starting in 1988, delivering workouts and nutrition guidance targeted at home viewers, particularly women building strength. In acting guest roles, Steinfeld portrayed The Hulk in the Amazing Stories episode "Remote Control Man" in 1985. He appeared as a bouncer in the short-lived sitcom All Is Forgiven in 1986. On The Tracey Ullman Show in 1989, he played a fitness trainer and conductor in sketches. He guest-starred in the Dream On episode "The French Correction" (Season 4, Episode 18) in 1994, involving writers completing a book. Steinfeld voiced the bodybuilder Thunder in the King of the Hill episode "Dia-BILL-ic Shock" (Season 13, Episode 15), aired February 22, 2009. In 2016, he appeared in the Lopez episode "No Country Club for Young Men" (Season 2, Episode 5). Beyond scripted roles, Steinfeld frequently appeared in infomercials promoting Body by Jake products like exercise equipment, achieving the industry's most profitable run from the late 1980s through the 2000s, and spent 15 years on the Home Shopping Network. In 2006, he co-launched ExerciseTV, a video-on-demand fitness network with Comcast and others, featuring his workout content that garnered over 20 million monthly views during trials.

Other Business Ventures and Contributions

Founding Major League Lacrosse

Jake Steinfeld, a former collegiate player at SUNY Cortland who left the program in 1977 to pursue , identified an opportunity to professionalize the sport after selling his fitness network FitTV to in 1998. Inspired by a magazine article highlighting 's rising popularity among youth and college athletes, Steinfeld conceived the idea for (MLL) during a 1998 business flight, aiming to create the first professional outdoor league to provide post-collegiate playing opportunities and elevate the game's visibility. He partnered with Dave Morrow, founder of equipment company , and Tim Robertson, former CEO of , to establish the league, initially self-funding its development. MLL launched its inaugural season in the summer of 2001 with six teams: Baltimore Bayhawks, , Long Island Lizards, New Jersey Pride, Philadelphia Barrage, and Washington Power. To adapt the game for professional play and television appeal, Steinfeld and his co-founders introduced rule innovations including a 60-second and a two-point shooting arc from beyond 15 yards, modifications that faced initial resistance from traditionalists but later influenced collegiate rules, such as the NCAA's adoption of the shot clock. The league's founding preceded a Summer Showcase tour in 2000 to scout talent and build interest, drawing from top NCAA programs. Early challenges included securing funding and fan awareness for a niche sport, with Steinfeld's group confronting financial strains that nearly derailed the venture until owner Jim Davis acquired a controlling stake in 2004. Despite these hurdles, the founding effort laid the groundwork for MLL's two-decade operation, as detailed in Steinfeld's 2006 Take a Shot: A Remarkable Story of Perseverance, Friendship, and One Crazy Adventure to Create the First Professional League, co-authored with William Post, which chronicles the entrepreneurial risks and relational dynamics behind the league's inception. The initiative reflected Steinfeld's broader pattern of leveraging personal passion into structured enterprises, transforming from an pursuit into a professional entity with salaried players averaging $13,000 for a 13-week season by the early .

Writing and Business Publications

Steinfeld co-authored I've Seen a Lot of Famous People Naked, and They've Got Nothing on You!: The Business of Ultimate Street-Smart in 2005, drawing on his experiences founding ventures to offer practical guidance on navigating challenges, emphasizing , , and avoiding common pitfalls in . The highlights strategies such as leveraging personal networks, iterating on failures, and maintaining discipline, informed by Steinfeld's sales of over $600 million in products and launch of channels. In 2012, he co-authored Take a Shot!: A Remarkable Story of , Friendship, and a Really Good Golf Shot with , which chronicles the founding of , detailing the entrepreneurial hurdles of establishing a league, including securing , building teams, and overcoming skepticism from established sports industries. The narrative underscores causal factors in business success, such as persistent relationship-building and adapting to market realities, based on Steinfeld's direct role in the league's in 2001. Steinfeld's earlier writings, such as Body by Jake (1984) and Get Strong!: Body by Jake's Guide to Building Confidence, Muscles and a Great Future (2002), integrate principles with fitness advice, promoting self-motivation and discipline as transferable to entrepreneurial pursuits, though primarily framed as tools that underpinned his commercial fitness empire. These publications, while fitness-centric, reflect his approach to monetizing expertise through infomercials and product lines, generating substantial revenue streams.

Anti-Obesity Advocacy and Partnerships

Steinfeld serves as chairman of the National Foundation for Governors' Fitness Councils (NFGFC), an organization dedicated to promoting programs in schools to address and related health issues. For over 40 years, he has advocated for increased physical activity as a primary strategy to combat rising rates among , emphasizing school-based interventions where children spend significant time. A cornerstone of his efforts is the multi-million-dollar "DON'T QUIT!" campaign, launched through the NFGFC to equip schools with state-of-the-art fitness centers and promote sustained physical activity. The initiative has rolled out in multiple states, including Vermont on February 14, 2023, where three schools received $100,000 fitness centers; Nevada on February 26, 2024; Hawaii on March 5, 2024; Mississippi on February 8, 2021; and others such as Wyoming, Iowa, and Alabama. Steinfeld has linked the campaign to broader goals of reducing childhood obesity prevalence, which affects over 20% of U.S. children according to federal health data, while also targeting mental health benefits from exercise. Key partnerships have amplified these initiatives. In April 2024, Steinfeld collaborated with the National Hockey League (NHL) and Body by Jake to integrate fitness programming into Governor's Fitness Councils, leveraging the league's reach to encourage youth participation in anti- efforts. Additionally, in August 2020, he partnered with and L.A. Libations to launch "Don't Quit" nutrition shakes, aimed at disrupting the protein supplement market while supporting community fitness programs against . These alliances with state governments, sports organizations, and corporations underscore Steinfeld's approach of combining equipment donations, policy advocacy, and branded products to foster long-term behavioral changes in youth fitness.

Political Involvement

Donations and Nominations

In 1996, Steinfeld contributed $100,000 to the as part of soft money donations during the cycle. This substantial gift drew attention amid broader scrutiny of large donor influence on administration appointments. Federal Election Commission records indicate Steinfeld made additional political contributions totaling $3,000 in the 2016 cycle, though specific recipients remain limited in public disclosures beyond aggregate reporting. Regarding nominations, Steinfeld was considered in early 1997 for the chairmanship of the President's under President , shortly after his DNC donation, with reports highlighting his fitness industry background as a key qualification. The White House announced an intention to appoint him as a member of the council later that year, positioning him to promote national fitness initiatives through his "Body by Jake" expertise. Following the death of athlete in 1998, who had been nominated to the council, Steinfeld was slated to assume a prominent role, though the appointment process faced delays and public debate over donor ties to federal positions. No further federal nominations have been documented in subsequent administrations.

Controversies Surrounding Fitness Council Role

In 1997, Jake Steinfeld was appointed by President to the President's Council on and , following a $100,000 donation he made to the (). The appointment drew criticism for appearing to reward political contributions, amid broader scrutiny of Clinton administration fundraising practices, including a leaked 1994 memo that suggested using federal appointments to incentivize donations. The decision to nominate Steinfeld specifically involved displacing Florence Griffith Joyner, a celebrated athlete and existing council member, which fueled accusations of favoritism toward a entrepreneur and donor over a national sports icon. Critics, including reports, highlighted the of replacing Joyner—known for her seven medals and advocacy for youth —with Steinfeld, whose qualifications centered on his Body by Jake brand rather than comparable athletic achievements. This move was cited in analyses of "soft " influence in , contributing to perceptions of in selections. Steinfeld's role on the council, announced formally on June 21, , was defended by the as merited by his industry expertise, but the timing—shortly after his donation and amid fundraising controversies—sustained public and press skepticism. No formal investigations directly targeted the appointment, though it exemplified patterns of donor access to federal positions during the Clinton era, as documented in contemporaneous reporting. Steinfeld served in the position without further documented disputes related to his tenure.

Personal Life

Family and Relationships

Steinfeld married Tracey L. Morrison in December 1988. The couple has remained together for over three decades, with Steinfeld publicly expressing appreciation for his life amid his professional commitments. They have four children: , , Zach, and Luke. In a 1997 profile, two of their children, (age 5) and (age 3), were noted as part of the 's daily routine, reflecting Steinfeld's emphasis on balancing with . Steinfeld is the uncle of actress and singer , whose father, Peter Steinfeld, is his brother. This familial tie has occasionally intersected with public events, such as Steinfeld's interactions with Hailee's husband, quarterback , at a professional golf outing. No public records indicate prior marriages or separations for Steinfeld, underscoring a stable family structure centered on his marriage and immediate relatives.

Health Challenges and Resilience

Steinfeld faced significant health challenges during his childhood, including being and struggling with a severe stutter that impacted his confidence and social interactions. Growing up in Baldwin, New York, he described himself as a "fat kid with a bad stutter," which contributed to low and limited . At age 13, his father intervened by purchasing a set of weights, introducing Steinfeld to resistance training as a means to address his physical condition and build discipline. This early adoption of weight training marked the beginning of Steinfeld's , as consistent exercise helped him shed excess weight, reduce through improved self-assurance, and develop a muscular physique by his teenage years. By age 14, the routine had transformed his body and mindset, enabling him to overcome the stutter and channel his experiences into a career as a trainer. Steinfeld's personal triumph over these obstacles underscored his commitment to as a tool for health improvement, influencing his later advocacy against . He has repeatedly credited this foundational for his professional success, emphasizing in the face of adversity.

Recent Personal Events

In January 2025, Jake Steinfeld lost his home of 30 years in the Pacific Palisades , which devastated the neighborhood and destroyed thousands of structures across affected areas. The property, shared with his wife , represented a significant personal anchor, containing irreplaceable family mementos and assets accumulated over decades. Steinfeld described the scene post-fire as unrecognizable, with even the front door reduced to remnants, underscoring the total loss. Despite the profound setback, Steinfeld publicly emphasized resilience, stating intentions to rebuild and framing the event through his longstanding "Don't Quit!" mantra, which he has promoted since the 1980s. In interviews shortly after, he highlighted a shift toward renewed purpose, viewing the destruction as a catalyst for personal transformation rather than defeat, while noting the emotional toll on his family. This outlook aligned with his prior experiences of overcoming adversity, though the fire marked one of the most acute personal challenges in his later career phase.

Legacy and Impact

Contributions to Fitness Culture

Jake Steinfeld founded the Body by Jake brand in the late , establishing one of the earliest structured approaches to personal fitness training accessible to the general public through home-based programs and motivational content. This initiative emphasized practical, equipment-minimal workouts, such as using household items like broomsticks and towels for resistance, which democratized fitness routines beyond elite gyms. By the , Steinfeld's model had evolved to include video-based training, influencing the shift toward consumer-driven . Steinfeld pioneered the use of infomercials to market home equipment, achieving dominance in sales for over a decade with a series of high-performing products that collectively exceeded $600 million in revenue. Notable examples include the Ab Scissor, whose 2003 national rollout generated $150 million, demonstrating the scalability of television-driven marketing. These campaigns not only popularized affordable exercise devices but also normalized late-night , embedding workout enthusiasm into mainstream television viewing habits. In 1989, Steinfeld launched "Fitness Breaks with Jake" on , featuring 60-second daily mini-workouts that reached broad audiences and foreshadowed the of short-form into broadcast . His of high-profile clients, including for roles requiring physical transformation, further elevated personal 's visibility in entertainment, blending with celebrity culture. Overall, Steinfeld's innovations fostered a more inclusive landscape, prioritizing motivation and accessibility over institutional barriers.

Criticisms and Industry Skepticism

Steinfeld's launch of the Body by Jake brand encountered initial skepticism within the fitness industry, as personal training was a nascent and the 1990 economic recession shifted consumer priorities toward essentials rather than discretionary fitness products. The model, including exercise videos and equipment promoted through infomercials, raised questions about the scalability and proven effectiveness of commercialized training regimens at a time when gym-based and dominated. A point of contention arose in the late amid growing debates over certification standards for fitness instructors, driven by reports of injuries such as and cardiac events from unqualified guidance. Steinfeld's Body by Jake studios in and eschewed formal certification requirements for trainers, prioritizing hands-on experience instead. This stance aligned with broader industry skeptics who viewed proliferating certification bodies—over 60 at the time, with inconsistent criteria—as potentially unnecessary barriers, yet it fueled criticism from advocates demanding uniform knowledge in , , and risk mitigation to ensure public safety. Such early hurdles reflected transitional doubts about professionalizing personal training, but Steinfeld's success with celebrity clients like and demonstrated practical outcomes, gradually eroding resistance. No substantiated claims of widespread inefficacy or ethical lapses in his programs have emerged from peer-reviewed analyses or regulatory actions.

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