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James Middleton

James William Middleton (born 15 April 1987) is a British entrepreneur, advocate, and the youngest sibling of . Born in , to Carole and , he grew up alongside his sisters and in the village of . Middleton attended St Andrew's School in and , a prestigious where his sisters also studied, before briefly enrolling at the to study environmental resources management; however, he dropped out after one year due to academic challenges stemming from and a lack of interest in traditional academia. Following his departure from university, Middleton pursued early business ventures, including a cake kit company, before launching in 2013, a company specializing in personalized marshmallows and greeting cards that gained attention for its innovative, custom-printed products. In 2020, inspired by his own experiences with clinical , attention deficit disorder (ADD), and —conditions he has openly discussed as having profoundly impacted his life—he founded Ella & Co (later rebranded as James & Ella), an ethical dog food and wellness brand dedicated to promoting canine health and happiness. His six dogs, particularly his Ella, played a pivotal role in his recovery from , leading him to advocate for awareness and the therapeutic benefits of pet companionship; in 2024, he published the Meet Ella: The Dog Who Saved My Life, which details this journey and became a Sunday Times bestseller. On the personal front, Middleton met his wife, financial analyst Alizée Thévenet, in 2018 at a friends' dinner party in ; the couple married in a private ceremony in , , in September 2021. They welcomed their first child, son Middleton, in September 2023. Middleton maintains a close relationship with his royal sister and her family, often sharing glimpses of his countryside life in , where he resides with his family and dogs, emphasizing themes of , family, and well-being in his public persona as of 2025.

Early life and family

Birth and upbringing

James William Middleton was born on 15 April 1987 at the in , , as the youngest child and only son of , a former , and (née ), a former . He grew up alongside his two older sisters, Catherine (born 1982) and (born 1983), in the rural village of Bradfield Southend, , where the family lived in a modest four-bedroom house purchased by his parents in 1979. This close-knit, countryside environment provided a stable and nurturing backdrop for his early years, emphasizing family bonding and outdoor exploration in the landscape. Middleton's formative experiences included spontaneous family road trips, often initiated by packing the car for unplanned drives to scenic spots like the , where the siblings enjoyed on crags and exploring caves, creating lasting memories of adventure and sibling camaraderie. These activities highlighted the family's emphasis on simple, active pursuits in nature rather than lavish outings. From infancy, James had initial exposure to his parents' entrepreneurial efforts, as Carole launched Party Pieces—a mail-order party supplies business—in 1987 from the family kitchen table, coinciding with preparations for his sister Catherine's fifth birthday and shortly after his own birth. In 1995, when James was eight, the family relocated to a larger Tudor-style home called Oak Acre in the nearby village of , , further immersing them in the region's rural tranquility and supporting the growth of the family business.

Family background

James Middleton is the youngest of three children born to Michael Francis Middleton (born 23 June 1949), a former for , and Carole Elizabeth Middleton (née ; born 31 January 1955), who worked as a before becoming a businesswoman. The Middleton family's paternal lineage traces to academics and the , with Michael's grandparents belonging to the affluent , prominent wool manufacturers and civic leaders in . On the maternal side, Carole's ancestors include coal miners from , such as her great-grandfather Thomas Harrison, who labored in the pits, reflecting working-class roots that transitioned into entrepreneurship; her father, Ronald (1931–2003), left school at age 14 to start a building and decorating firm. James's older sisters are Catherine (born 9 January 1982), who married Prince William on 29 April 2011 at , and Philippa (Pippa; born 6 September 1983), who married James Matthews on 20 May 2017 in ; the siblings share a notably close bond, often described by James as having "three mothers" in his sisters and their mother. The family's ascent to upper-middle-class status was bolstered by the 1987 founding of Party Pieces, a successful mail-order business for children's party supplies established by Carole and Michael from their home.

Education

Secondary school

James Middleton attended St Andrew's School, a preparatory school in , , before transferring to , a prestigious co-educational boarding school in , , from 2000 to 2005, following his sisters Catherine and Pippa, who had preceded him there. The institution, known for its rigorous academic environment and emphasis on extracurricular development, provided Middleton with a structured boarding experience typical of elite British public schools. Diagnosed with at the age of 11 prior to starting at , Middleton faced significant academic challenges throughout his , resulting in unremarkable grades and repeated difficulties with examinations. He particularly struggled with chemistry, failing his in the subject four times during his final year, which led his father, , to describe the £32,000 annual fees as a "waste of money." These setbacks, compounded by undiagnosed attention deficit disorder, left him feeling like a failure in comparison to his high-achieving sisters, though the served as an early indicator of the learning hurdles that would influence his later journey. Despite academic pressures, Middleton engaged in extracurricular activities, participating in sports such as and embracing the social aspects of life, which helped foster his athletic build and sense of camaraderie. His time at also coincided with the growing public attention on his family, as Catherine's romance with Prince William at the became widely known around 2004, drawing media scrutiny that Middleton largely avoided due to his younger age and focus on school.

University studies

James Middleton enrolled at the in 2006 after taking a to retake his A-level chemistry exams, which he had failed multiple times due to undiagnosed . He studied for a in environmental resources management, selecting modules including , , and . Throughout his first year, Middleton grappled with academic difficulties exacerbated by , which affected his ability to process written material and maintain focus in lectures. Socially, he initially engaged with peers but grew increasingly isolated, feeling alienated from classmates. This combination of factors led him to fail his end-of-year exams and abandon his studies at age 20. After leaving without completing his degree, Middleton chose to forgo traditional full-time employment, drawing inspiration from his family's party supplies business to pursue entrepreneurship in . This decision marked the beginning of his shift toward independent ventures, shaped by his experiences and desire for a non-academic path.

Career

Early ventures

After leaving the without completing his degree, James Middleton joined the family business, Party Pieces, where he focused on product development and operations, particularly by establishing a line of personalised photo cakes that supported the company's online expansion. His contributions helped integrate innovative baking products into the brand's offerings, which had grown from a mail-order service into a prominent platform for party supplies. In 2007, while still studying, Middleton launched his first independent venture, the Cake Kit Company, which supplied DIY baking kits for themed party cakes and was distributed through Party Pieces. This initiative reflected his early interest in the food and gifting sector, building on the family's entrepreneurial foundation. The company operated until 2015, providing kits priced around £16 each and earning recognition in industry awards. In April 2011, Middleton expanded his efforts by registering Nice Cakes, Nice Wine, and Nice Group Ltd., with Nice Cakes specializing in customised, photo-printed cakes to further enhance Party Pieces' product range. This venture aimed to capitalise on personalised gifting trends but faced financial challenges, recording losses such as £19,928 in its first year and culminating in the company's in 2017. Despite these setbacks, Middleton's work at Party Pieces continued until the business entered administration in 2023. Middleton collaborated closely with his sisters in supporting the family brand, especially as Catherine's role as the Duchess of Cambridge elevated public interest in Party Pieces; Catherine developed the first-birthday product line, while created the company's online magazine. These joint efforts, including promotional appearances, helped sustain and promote the business amid growing media scrutiny.

Boomf and business expansion

James Middleton co-founded Boomf in December 2013 alongside , the founder of Mint Digital, with the initial focus on personalized marshmallows that allowed customers to print photos, graphics, and messages onto edible treats. The idea stemmed from a desire to transform personal memories into custom gifts, such as birthday surprises, leveraging on-demand technology to enable quick customization and delivery. Operations began modestly in , emphasizing to reach a broad audience without a physical storefront. The product line evolved rapidly from its marshmallow origins to encompass a wider array of personalized greetings and gifts, including exploding cards, pop-up cards, and chocolate-based options, all featuring user-uploaded images or designs. This expansion incorporated innovative printing techniques for vibrant, photo-quality results on various substrates, positioning Boomf as a leader in customizable celebratory items beyond . By 2017, the company had appointed Sophie Dummer, former commercial director at , as CEO to drive further product development and . Boomf's growth accelerated through strategic investments and operational scaling; in 2014, it secured over £1 million in from backers including high-profile investors like James Matthews and the founder of VoucherCodes. By late 2015, annual revenues reached £2.4 million, reflecting a 500% increase over the prior year, with sales alone hitting £1 million and record daily orders during peak seasons. The company relocated to larger production facilities equipped with , such as an ABB for efficient packaging, supporting a reported 600% overall growth and enabling the employment of a dedicated staff team focused on fulfillment and . expansion included plans for U.S. market entry and sales across multiple countries via its online platform. In December 2021, Boomf entered owing over £800,000; Middleton sold the company in January 2022 for £300,000 to an investor. In diversification efforts, Middleton launched Ella & Co in 2020 (rebranded as James & Ella in 2023), a complementary offering freeze-dried raw and air-dried treats made from human-grade, natural ingredients to promote pet health and wellness. This venture built on Boomf's model, emphasizing convenient, shelf-stable products like complete raw meals and bite-sized rewards, with no refrigeration required, and quickly gained traction through retail partnerships such as . The expanded to in 2024 and received a £500,000 from investor Craig Taylor in December 2024. Its Kibble + Raw product won "New Product of the Year" at the Pet Industry Federation Awards in 2024.

Personal life

Marriage and children

James Middleton met Thévenet, a born around 1990, in the summer of 2018 at the South Kensington Club in , where his dog played a key role in introducing them during separate business meetings. The couple kept their relationship largely private in its early stages, avoiding public appearances together to maintain a low profile amid Middleton's high-profile family connections. Middleton proposed to Thévenet on October 5, 2019, with a sapphire engagement ring, marking a significant milestone after about a year of dating. Their wedding, originally planned for May 2020, was postponed twice due to the COVID-19 pandemic before taking place on September 11, 2021, in an intimate ceremony at the town hall in Bormes-les-Mimosas, southern France. The event was attended only by close family, including Middleton's sisters Kate and Pippa, and a few friends, emphasizing their desire for privacy; Thévenet wore a custom lace dress altered from one owned by Middleton's mother, Carole. In August 2021, shortly before their wedding, Middleton and Thévenet relocated from their urban life in to a £1.45 million Grade II-listed countryside home in , , near the estate, seeking greater privacy and space for their future family. This move contrasted with Middleton's previous years in the city, allowing them to embrace a more secluded rural while remaining close to relatives. The couple welcomed their first child, son Inigo Gabriel Middleton, on September 21, 2023, keeping the exact details private initially but later sharing them in Middleton's memoir. As parents, they have balanced family life in their home, with Middleton occasionally posting glimpses of Inigo's milestones, such as his first and second birthdays in 2024 and 2025, while prioritizing privacy during outings and daily routines. In 2025, the family enjoyed low-key travels, including a anniversary celebration, reflecting their ongoing commitment to a grounded, private parenthood.

Interests and lifestyle

James Middleton is renowned for his deep affection for dogs, owning six English Cocker Spaniels named , Inka, , , , and Isla. His late dog , who passed away in early 2023 after a short illness, held particular significance, serving as a constant companion through personal challenges and inspiring his 2024 Meet Ella: The Dog Who Saved My Life. A passionate for outdoor activities, Middleton engages in , maintaining hives on his property since receiving a starter colony as a gift around 2010; he produces annually and views the practice as therapeutic, sharing the hobby with his sister Catherine, who also keeps bees. He frequently undertakes hikes with his dogs in scenic locations such as the and Norfolk Coast Path, emphasizing their role in promoting wellbeing. In 2025, Middleton described logistical challenges during family trips and rural outings, particularly ensuring his dogs' raw diet while traveling. Middleton's lifestyle reflects a shift toward rural living, having relocated from London apartments to a Grade II-listed 19th-century farmhouse in Bucklebury, Berkshire, purchased in 2021 for £1.45 million. The property, near his parents' home, has undergone renovations including an oak-framed extension and herb garden, supporting sustainable practices like raising chickens, sheep, ducks, and goats to achieve self-sufficiency. These efforts align with his broader commitment to environmental harmony through personal animal care. In , Middleton supports via the Paw Print Fund, founded in 2020 to aid charities like the , , and , with all proceeds directed to their initiatives. His engagements extend to wildlife-related causes through beekeeping's promotion of pollinator conservation, distinct from his advocacy.

Mental health advocacy

Personal struggles

James Middleton's struggles with began toward the end of 2016 and intensified throughout 2017, stemming from a combination of , undiagnosed attention deficit disorder (ADD), and longstanding that had affected him since childhood. These challenges were exacerbated by pressures from managing his entrepreneurial ventures, such as Boomf and Nice Cakes, which amplified feelings of inadequacy and isolation. Additionally, the public scrutiny associated with his sister Catherine's in the royal family contributed to his sense of disconnection, though he has reflected that his privileged background did not shield him from such issues. In late 2017, Middleton experienced severe episodes, including debilitating panic attacks characterized by a racing heart and irregular heartbeat due to stress-induced , which led him to abruptly drive to a remote cottage in the with his dogs for solace. His condition deteriorated to the point of , culminating in a moment where he considered jumping off the roof of his apartment building in . He began weekly therapy sessions with Dr. Stephen Pereira that year, incorporating (CBT) and receiving an ADD diagnosis around late 2017, which helped him understand underlying patterns in his difficulties with focus and organization. A pivotal element in his was the emotional from his dogs, particularly , his companion of over a , who accompanied him to and provided unwavering comfort during walks that became a daily for grounding and processing . These outings in , combined with and other forms of exercise, offered private coping mechanisms that gradually restored his without relying on for his . proved crucial once they were informed by his in early 2018; his sisters Catherine and Pippa played key roles in bridging communication gaps with their parents, fostering a more open dynamic. Despite these setbacks, Middleton has continued to prioritize exercise, time in nature, and close family ties as anchors in managing his .

Public initiatives

James Middleton has engaged in several public initiatives to for awareness, drawing from his personal experiences with to promote open conversations and support services. In 2019, he publicly shared his struggles through an essay in the , endorsing the Heads Together campaign led by his sister, , and her husband, Prince William, which aims to reduce around issues. As an ambassador for Pets As Therapy since at least 2019, Middleton has championed the role of therapy dogs in supporting individuals with challenges, including those in hospitals, schools, and care homes. The charity's programs facilitate visits by trained dogs to provide comfort and reduce anxiety, with Middleton highlighting their therapeutic benefits in interviews and campaigns. In , he extended his advocacy by becoming an ambassador for , using his platform to encourage adoption and emphasize the emotional support animals offer during difficulties. In December , he created a promotional video for , recreating a scene from to promote responsible pet care during the holidays. Middleton has participated in public speaking engagements to share anonymized stories and promote access to support. For instance, in September 2024, he appeared on BBC Radio 4's , discussing the importance of and family involvement in recovery, while tying his narrative to broader awareness efforts. In a May 2025 interview with , he discussed how family support played a key role in his recovery. Integrating his business interests with advocacy, Middleton launched James & Ella in 2020, a dog food company inspired by how his pets aided his mental well-being; the brand donates proceeds to animal welfare charities that indirectly support mental health programs through pet therapy. By 2022, the company had expanded its outreach, partnering with wellness events to highlight the human-animal bond's role in emotional resilience.

Publications

Books

James Middleton's debut book, , was published on September 26, 2024, by Octopus Publishing Group in the and Pegasus Books in the United States. The chronicles his deep bond with his first , , a black he adopted at age 20, and explores the profound grief following her death in 2023, intertwined with his experiences of clinical . Middleton emphasizes the therapeutic power of in providing and emotional support during his struggles, drawing on personal anecdotes to highlight their role in his recovery. The book received positive reception for its raw vulnerability and heartfelt tribute to canine companionship, becoming a Sunday Times bestseller shortly after release. Reviewers praised its honest portrayal of and healing, with readers on platforms like noting its emotional depth and uplifting message, averaging a 4.5-star rating from nearly 900 reviews. While specific sales figures were not publicly detailed, its bestseller status underscored its impact in 2024, particularly among audiences interested in narratives and pet memoirs.

Articles and contributions

James Middleton has authored several op-eds and personal essays in prominent British newspapers, often exploring themes of personal vulnerability, challenges, and resilience in the face of adversity. In a January 2019 first-person piece for the , he detailed his struggles with severe , which he described as a "cancer of the mind," linking it to childhood and attention deficit disorder that impacted his early business ventures. Middleton highlighted how these difficulties fostered his hands-on learning style and , enabling successes like founding Boomf despite repeated setbacks, and stressed the importance of in rebuilding his life. In 2023, Middleton contributed an article to titled "Farewell Ella, the dog who saved my life," where he credited his late with providing essential emotional support during his crisis, underscoring the therapeutic role of animals in promoting and preventing . This piece emphasized vulnerability in personal growth, drawing from his experiences with dogs through his involvement with Pets As Therapy. He reiterated that sharing such stories reduces around mental illness. Middleton has also written for , including a 2021 essay on how his dog facilitated his meeting with fiancée Alizée Thevenet, blending themes of serendipity and emotional recovery, and a 2024 piece reflecting on media perceptions of his family life while advocating for open conversations about mental health. These contributions consistently highlight business failures as opportunities for growth, as seen in his discussions of entrepreneurial hurdles tied to neurodiversity. In magazine outlets, Middleton has shared insights on family and wellbeing. In January 2025, he shared photos and reflections on his family's ski vacation in the French Alps via social media, as featured in Hello! Magazine, portraying it as a source of joy and balance amid public scrutiny, while emphasizing the role of nature in personal rejuvenation. Earlier, in a 2025 The Times article on dog therapy, he explored how interactions with pets aided his recovery from depression, advocating for their integration into mental health support systems. Middleton has posted guest content on about building resilient businesses. These writings align with his broader emphasis on turning personal and professional setbacks into catalysts for growth.

Heraldry

Coat of arms

In 2011, the College of Arms granted a coat of arms to , father of James Middleton, in recognition of the family's elevated status following Catherine Middleton's marriage to Prince William; as the eldest son, James is entitled to bear these paternal arms and transmit them to his descendants. The heraldic blazon of the shield is Per pale Azure and Gules a Chevron Or cotised Argent between three Acorns slipped and leaved Or. This design divides the field into blue and red halves, evoking the colors of the Union Flag, with a central gold chevron flanked by two silver cotises and three golden acorns, each with stems and leaves. No crest, supporters, or motto accompanies the basic achievement. The elements carry personal and regional significance: the three acorns symbolize the Middleton siblings—Catherine, , and James—while alluding to the oak trees of their childhood home in , representing English rural heritage, resilience, and family bonds. The gold honors Carole Middleton's maiden name, , and the cotised lines reference the family's passion for and outdoor activities amid hilly landscapes. James's version of the is displayed on an , distinguishing it from his sisters' lozenge-shaped renditions.

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