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Jessica Giles

Jessica Giles is an media executive specializing in and content strategy, best known for her role as of Cosmopolitan magazine from 2018 to 2024, during which she oversaw the integration of print and operations and led the brand to its largest audience in history through modernization of content and strategies. She also served as of Seventeen magazine from September 2023 until August 2024, succeeding to a combined of both titles under Hearst Magazines. In February 2025, Giles joined the agency Code and Theory as managing director of its Experience Practice, focusing on future-proofing brands amid evolving landscapes. Giles began her career at in 2008, contributing to early efforts at Glamour and later serving as director at Marie Claire from 2014, where she tripled readership through innovative online strategies. Her leadership at earned her Adweek's Editor of the Year award in 2019 and recognition as one of AdAge's Women to Watch, alongside multiple National Magazine Award nominations for the publication. Giles has emphasized experimentation with technologies like for and , adapting to compete in fragmented environments.

Early life and background

Upbringing and family influences

Jessica Pels, who later adopted the surname Giles, relocated to at age 14 to pursue intensive ballet training at the , marking an early pivot toward professional performing arts. This move underscored a precocious dedication to , which she later described as a foundational phase of her career before transitioning to media. Limited public details exist regarding her pre-relocation family dynamics or specific parental influences, though the decision to uproot at such a young age suggests supportive circumstances enabling her ambitions in a competitive field.

Ballet training and early ambitions

Giles pursued intensively during her youth, establishing it as a foundational pursuit before her career in media. Described as a in her "former life," she trained with professional aspirations in the discipline prior to enrolling as a at . This early dedication to shaped her disciplined approach to subsequent endeavors, though specific training locations and durations remain undocumented in primary professional profiles. Her ambitions centered on achieving proficiency and potential performance opportunities in , reflecting a common trajectory for young dancers seeking elite pathways before pivoting due to competitive realities or evolving interests.

Education and early interests

Formal studies in film and media

Jessica Giles enrolled at the Tisch School of the Arts in 2005 to study , focusing on hands-on training in narrative filmmaking, , and production techniques central to media education at the institution. Her curriculum emphasized practical projects, including directing and producing short films, which aligned with Tisch's undergraduate program designed to develop storytelling skills for emerging filmmakers. She completed a (BFA) degree in in December 2008, after approximately three and a half years of study that integrated creative and technical aspects of media production. During this period, Giles participated in extracurricular activities such as directing theater productions, which complemented her formal coursework by honing collaborative skills applicable to film and media teams. This educational foundation provided her with foundational expertise in visual media, though she later pivoted toward and editorial roles.

Transition from performing arts to journalism

Born in Atlanta, Georgia, Jessica Pels (later Giles) relocated to New York City at age 14 in 2000 to pursue intensive ballet training at the , reflecting her early commitment to a career. Despite this focus, she began cultivating interests in media and publishing during high school by securing an internship at , an experience that introduced her to editorial workflows and storytelling beyond performance. Pels subsequently shifted her academic pursuits to New York University's Tisch School of , where she earned a in film around 2008, emphasizing skills in , , and narrative development rather than live . This educational pivot aligned with a growing recognition that opportunities in were limited, channeling her discipline from —such as rigorous rehearsal and attention to detail—into behind-the-scenes media roles. Her film studies bridged with by fostering expertise in visual storytelling and audience engagement, foundational to digital editorial work. Post-graduation, Pels transitioned fully into publishing through additional internships at outlets including and , applying her film background to entry-level digital content positions that prioritized writing, editing, and multimedia over physical performance. This move capitalized on the synergies between ballet's precision and journalism's demands for concise, impactful communication, establishing her trajectory in women's media without abandoning creative expression. By 2013, she had advanced to editorial roles at , solidifying the shift from aspiring dancer to media professional.

Professional career

Initial roles in digital publishing

Giles began her professional career at Condé Nast in 2008, where she contributed to the early digital transformation efforts of Glamour magazine, focusing on integrating online content strategies amid the publishing industry's shift toward web-based platforms. This role marked her entry into digital publishing, emphasizing audience engagement through nascent social media and multimedia features at a time when print-dominant titles like Glamour were experimenting with website enhancements to compete with emerging online media. By 2013, Giles advanced to , another property, serving as Features Editor and Online Deputy Editor from March 2013 to December 2014. In this hybrid position, she oversaw digital content production, including web-exclusive stories and social integrations aimed at younger demographics, while contributing to print features that bridged traditional and online formats. These responsibilities honed her expertise in evolving digital ecosystems, where she played a key role in adapting 's content to mobile and interactive platforms during a period of rapid technological adoption in youth-oriented media.

Digital directorship at Marie Claire

In December 2014, Jessica Giles joined Hearst Magazines as Digital Director for , overseeing the digital operations of marieclaire.com until January 2018. Her responsibilities included directing , audience development, and initiatives to enhance the magazine's online engagement. Giles led the of , focusing on integrating print and digital formats to adapt to evolving media consumption trends. During her tenure, the website's readership tripled through targeted expansions in video content, integration, and interactive features. This growth positioned as a more competitive player in women's digital publishing, emphasizing data-driven personalization and cross-platform storytelling.

Ascension at Cosmopolitan prior to editorship

In January 2018, Jessica Pels (later Giles) was appointed Digital Director of , succeeding Amy Odell and assuming responsibility for the editorial strategy, content production, and digital operations of Cosmopolitan.com. In this position, she focused on enhancing the site's multimedia storytelling, integration, and audience engagement tactics, drawing on her prior success at where she had tripled the site's readership over three years. Pels implemented updates to the digital footprint, including refined content distribution across platforms and emphasis on video and interactive formats, which contributed to improved traffic metrics and social reach during her tenure. These efforts aligned with Hearst Magazines' broader push toward digital-first innovation amid declining print advertising, positioning for sustained online relevance in a competitive women's landscape. Her demonstrated ability to drive digital growth in a short period—spanning approximately nine months—prompted her internal promotion to on October 10, , succeeding amid a Hearst-wide reorganization. At age 30, Pels became the youngest in the magazine's history, reflecting Hearst's confidence in her expertise for bridging print and digital under evolving consumer behaviors.

Editorship of Cosmopolitan (2018–2024)

Jessica Giles was appointed of Cosmopolitan in 2018 amid a Hearst Magazines that integrated the magazine's print and digital operations under unified . In this role, she oversaw editorial content across print editions, the website, and platforms, directing a team responsible for producing articles, videos, and multimedia features targeted at young women. Her tenure, spanning six years until 2024, emphasized adapting traditional magazine formats to digital-first consumption amid declining print advertising revenues. Under Giles' leadership, achieved its largest audience in the brand's history through modernization of content strategies, operational efficiencies, and expansion of digital products. She spearheaded partnerships to develop innovative platforms, including collaborations with and for first-to-market digital tools and AI-assisted content experimentation. The magazine earned nominations for five during this period, reflecting recognition for journalistic quality. Giles was named Adweek's Editor of the Year in 2019 and included in its Publishing Hot List for contributions to profitability in a challenging landscape. Giles' editorship concluded in August 2024, with Willa Bennett succeeding her effective September 16, 2024, as part of Hearst's ongoing editorial transitions. During her time, she held multiple senior roles at Hearst, fostering creativity and dedication that inspired staff, according to company statements. Her focus on positioned Cosmopolitan to navigate shifts in consumer behavior and revenue models, though specific audience metrics beyond historical peaks were not publicly detailed in industry reports.

Innovations in content and digital strategy

During her tenure as editor-in-chief of Cosmopolitan from 2018 to 2024, Jessica Giles modernized the magazine's content strategies and operations, enabling it to achieve its largest audience in history through enhanced digital platforms and diversified revenue streams. She spearheaded the development of new digital products, including the launch of CosmoTrips in August 2022, a travel booking service tailored for young women in partnership with DH Enterprise & Associates, which integrated editorial content with to create experiential revenue opportunities. Giles redefined by emphasizing integration across , , video, and web, while experimenting with tools to streamline content production and personalize user experiences. This approach moved beyond traditional editorial models toward -driven , fostering adaptive strategies that prioritized and technological experimentation to sustain amid declining ad markets. Her initiatives built scalable platforms that revitalized legacy media practices, contributing to Cosmopolitan's growth as a unified digital-first brand.

Transition to Code and Theory (2025–present)

In February 2025, Jessica Giles joined Code and Theory, a New York-based digital agency specializing in technology-driven solutions for brands, as Managing Director of Media & Publishing, leading the newly established Media Experience Practice. This appointment followed her departure from in 2024, marking a shift from editorial leadership to strategic consulting for media companies navigating digital disruption. In her role, Giles oversees services aimed at helping publishers evolve beyond traditional models, including audience retention strategies and adaptation to platform algorithm changes. Giles has emphasized proactive innovation in , arguing in industry commentary that brands must prioritize relevance over distribution channels to rebuild audience loyalty. In an April 2025 Adweek opinion piece, she contended that modern audiences no longer depend on legacy media, urging publishers to leverage and experiential design to regain competitive edges. She further elaborated in May 2025 on regaining "home-court advantage" by integrating proprietary tech and community-building tactics, drawing from her experience in scaling digital engagement. Under Giles's leadership, Code and Theory's media practice contributed to the agency's recognition as B2B Agency of the Year in June 2025 and B2B Agency of the Year in March 2025, with initiatives focused on transforming client media operations amid declining ad revenues and subscription fatigue in the sector. By 2025, she participated in industry events like Cannes Lions, discussing sustainable growth models for women's media and broader ecosystems.

Editorial approach and impact

Core philosophy on women's media

Jessica Giles has articulated a content-centric approach to women's media, emphasizing that the of successful lies in creating resonant, audience-aligned material rather than fixating on channels. She has stated that her "true north is the content, not how it’s delivered," positioning high-quality, relevant content as the foundation for building enduring among young women. This philosophy guided her tenure at , where she oversaw expansion to an audience of 81 million readers by 2019, transforming the magazine into what she described as a platform for millennial relevance through bold experimentation and "wild and crazy" initiatives that adapted timeless women's tropes to contemporary digital behaviors. Central to Giles' vision is a shift from one-way communication to interactive engagement, asserting that modern women's must "listen to" audiences rather than merely broadcast to them. This listener-first model, implemented during her editorship, involved leveraging data and user feedback to prioritize topics like , career advice, and personal empowerment, which she credits with driving Cosmopolitan's record audience growth. She advocates for experimentation as a core tenet, viewing daily "failures" as essential to innovation in a fragmented landscape, particularly for targeting young women who demand authenticity over polished perfection. In addressing the evolution of women's amid technological disruption, promotes the integration of tools like not for cost-cutting but for scaling personalization, enabling "intimate, interactive relationships" between brands and consumers. This approach, she argues, future-proofs outlets by fostering high-value experiences tailored to individual preferences, a strategy she applied to hybrid print-digital formats at and to triple readership in some cases. Her overarching belief is that women's thrives by remaining consumer-driven and adaptable, prioritizing and direct revenue models over traditional advertising dependency, as evidenced by 's commerce-focused expansions under her leadership.

Achievements in audience engagement and revenue

During her role as digital director at , Giles tripled the publication's readership by implementing strategies focused on enhancing online visibility and user interaction. Under her editorship at from 2018 to 2024, the brand achieved its largest audience in history through modernization of , operational workflows, and distribution strategies tailored to digital-native consumers and emerging technologies such as AI-driven storytelling. This growth reflected heightened engagement via diversified platforms, including expanded presence and interactive digital products that prioritized audience retention amid shifting media consumption patterns. Giles's efforts earned her Adweek's Editor of the Year award in 2019, acknowledging her role in driving these metrics during a period of industry-wide challenges to traditional revenue streams from . While specific revenue figures attributable to her initiatives remain undisclosed in public reports, her emphasis on adaptive ecosystems supported diversified income sources beyond , aligning with broader Hearst Magazines' objectives for in women's .

Criticisms of content direction and cultural influence

Critics from conservative media outlets have faulted Cosmopolitan's editorial direction under Jessica Giles' leadership (2018–2024) for advancing partisan political narratives, particularly in coverage favoring Democratic figures. In an October 2022 with , presented as part of the magazine's "Mental Health Issue," Harris touted the Suicide & Crisis Lifeline without acknowledging its bipartisan origins under the administration via the National Suicide Hotline Designation Act of 2020, prompting accusations of selective crediting to bolster Biden-Harris achievements. , faced rebuke for posing unchallenging questions that echoed administration talking points, resembling promotional scripting rather than journalistic inquiry. Broader critiques portrayed the magazine's blend of political advocacy with lifestyle content as superficial and ideologically slanted, undermining its credibility on serious topics. A 2022 analysis described as intermingling earnest political features with salacious articles on topics like "degradation play," suggesting an inconsistent tone that dilutes feminist or messaging into entertainment-oriented . In 2024, a commentary labeled the publication's overall content as "garbage" and "morally corrupting poison," arguing its appeal to millions of readers reflected a troubling cultural normalization of low-substance material over substantive discourse, though without detailing specific articles or directly implicating Giles. Such criticisms, primarily from right-leaning sources monitoring , contend that Giles' emphasis on audience-engaging, progressive-leaning content contributed to Cosmopolitan's role in amplifying cultural shifts toward identity-focused empowerment narratives, potentially at the expense of balanced perspectives or empirical rigor in women's issues. No major peer-reviewed studies or journalistic investigations have substantiated widespread factual errors, but the partisan framing in political pieces has fueled debates on the magazine's influence in shaping young women's views amid broader concerns over left-leaning tendencies in legacy media.

Personal life

Marriage and name change

Giles, previously known professionally as Jessica Pels, married Matt Giles, adopting his surname thereafter. The couple wed in late 2022 or early 2023, as indicated by public references to him as her "freshly minted husband" in a January 2023 social media post. This aligned with her professional transition to using Jessica Giles across media and publishing profiles following the marriage.

Interests outside journalism

Giles maintains an interest in , having shared selections of vibrant works that reflect her appreciation for bold, expressive pieces, including references to family pets in her curatorial choices. She engages in for , including a trip to documented with affectionate farewells to the country. Beyond professional commitments, Giles values outdoor activities, posting about embracing "life outside" and participates in social gatherings such as moms' nights out, indicating a focus on interpersonal connections and work-life balance.

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