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Jonzing World

Jonzing World is a Nigerian and management company founded on 22 March 2019 by singer and songwriter (Charles Enebeli), operating under the parent entity Jonzing World Entertainment Limited, which was registered in 2018. The label provides a full spectrum of services, including music recording, artist management, , audiovisual content production, branding, and publishing, with a focus on nurturing innovative talents in and related genres. It maintains independence from larger entities like , despite a for the promotion and management of certain artists such as Rema. Jonzing World has gained prominence for launching breakout stars in the Nigerian music scene, including Rema, whose global hits like "Calm Down" have achieved chart-topping success and record certifications, and Ruger, who rose to fame with singles such as "Bounce" and won the 2022 Afrimma Award for Best Male Artist in West Africa before departing the label in February 2024 to establish his own imprint, Blown Boy Entertainment. In 2024, the label signed its first female artist, Bagetti, marking an expansion in its roster to include diverse talents across Afrobeats, Afropop, and other styles.

Overview

Founding and leadership

Charles Enebeli, professionally known as , was born on October 23, 1986, in , . He is a Nigerian , , and entrepreneur, best known for his contributions to and Afropop music. is the younger brother of prominent music executive , though he has pursued an independent path in the industry. His career began in 2006 when he signed with , where he released notable singles such as "Omoba" and "Take Banana," and served as both an and on projects like the Curriculum Vitae (2007). On March 22, 2019, established Jonzing World as an and management company, with the initial vision of creating a nurturing platform for emerging talents in and related genres to develop and showcase their unique styles. The label was registered under Jonzing World Entertainment Limited in 2018, operating as a standalone entity focused on artist discovery and global promotion. D'Prince serves as the CEO of Jonzing World and remains its lead artist, overseeing operations while continuing his own music releases under the imprint. His discography with the label includes the single "My Introduction," released on June 12, 2020, and the collaborative track "One Shirt" featuring Rema and Ruger, released in January 2021. In January 2025, D'Prince reaffirmed the label's independence, stating that Jonzing World has "zero connection with Mavin Global Holdings or Mavin Records," countering any misconceptions about affiliations. The founding announcement generated immediate buzz, highlighted by the signing of Rema as the inaugural artist.

Operations and services

Jonzing World is headquartered at No. 1, Kaplan Estate, Tom Ogboi Way, Phase 1, , . As an , Jonzing World operates with a business model centered on discovering and nurturing emerging talents in the genre, providing a platform for artists to develop and reach global audiences. The label maintains distribution partnerships to facilitate the release and promotion of music, though specific deals are not publicly detailed. The offers a comprehensive suite of services under Jonzing World , including music recording, production, distribution, , and promotion. These encompass , , audiovisual content creation, and to support artist growth. D'Prince's leadership has enabled this integrated approach to operations. Jonzing World engages with fans and industry stakeholders through its official website, jonzingworld.com, which serves as a hub for updates and artist promotion. The label also maintains an active presence, notably on at @thejonzingworld, for sharing content and announcements.

History

Early development (2019–2020)

Jonzing World was officially launched on March 22, 2019, by Nigerian artist and executive , with rising singer Rema unveiled as its inaugural signee. Rema, whose real name is Divine Ikubor, had been discovered by in 2018 through a viral freestyle video on , leading to a pre-founding agreement that positioned him as the label's first artist upon its establishment. This move aligned with 's vision of creating a platform to nurture emerging talent in Nigeria's evolving music landscape. Early promotional efforts centered on high-profile announcements and endorsements to build visibility in a competitive industry. On March 23, 2019, , led by , announced an imprint deal with Jonzing World for distribution and promotion support, though the label operates independently without corporate affiliation to Mavin. publicly endorsed Rema on shortly after the unveiling, amplifying the label's debut and signaling its entry into artist development. These steps helped Jonzing World leverage Mavin's established network to promote Rema's potential without immediate standalone infrastructure. The label's initial releases focused on Rema's music, marking Jonzing World's entry into promotion. On the same day as the launch, March 22, 2019, Rema released his self-titled debut EP Rema through Jonzing World in partnership with , featuring singles like "Dumebi" and "." "Dumebi" quickly gained traction as an anthem, while "" drew international attention, including a featuring American rapper later in 2019. These tracks established the label's emphasis on blending influences with Nigerian sounds to appeal to both local and global audiences. In its nascent phase, Jonzing World faced typical challenges of new Nigerian record labels, such as limited digital infrastructure for monetization and the need for clear legal frameworks in artist contracts. To address these, the label prioritized strategic partnerships, like the Mavin imprint deal, to access shared resources for recording, marketing, and distribution while building its own operational base in Lagos. This approach allowed Jonzing World to navigate the competitive scene dominated by established players, focusing on talent scouting and sustainable growth amid issues like inadequate industry education for emerging entities.

Expansion and key signings (2021–2023)

In 2021, Jonzing World marked a significant expansion by signing its second artist, Ruger (real name Michael Adebayo), on January 19, which represented the label's first major move beyond its initial flagship act, Rema, whose continued success in provided a stable foundation for growth. This signing was facilitated through a with Entertainment UK and , enabling broader international distribution and promotional support for Ruger's music. Shortly after, on January 21, the label released "One Shirt," a collaborative track featuring Ruger, Rema, and label founder , which served as an introductory showcase for the expanded roster and highlighted the synergy within Jonzing World. The song's release underscored the label's strategy to leverage internal collaborations to build momentum in the competitive landscape. Ruger's debut EP, , followed in May 2021, with the lead single "" quickly gaining traction and propelling the label's visibility through viral streams and radio play across and beyond. This period saw Jonzing World intensify promotional efforts, including music videos and campaigns that positioned the label as a key player in nurturing rising talents. Media outlets praised the signings for diversifying the label's sound, blending street-pop elements with , which contributed to increased coverage in Nigerian entertainment press and helped establish Jonzing World as a go-to imprint for innovative artists. By 2023, the label further diversified its roster with the signing of producer and artist GDZILLA (pronounced Godzilla) on August 30, focusing on bolstering its in-house production capabilities to support ongoing artist development. GDZILLA's addition emphasized Jonzing World's commitment to multifaceted talents capable of both creating and performing, aligning with the scene's growing emphasis on self-sustained creative teams. That year, the label supported high-profile promotional activities, such as Rema's North American Tour in July and August, which included stops in major cities like , and , enhancing the imprint's global footprint. These efforts, coupled with strategic media appearances and joint ventures, solidified Jonzing World's rising prominence in the ecosystem by the end of 2023.

Recent developments (2024–2025)

In 2024, Jonzing World bolstered its roster with the signings of Glorious Boy in February and Bagetti in March, marking strategic efforts to diversify its artist lineup following earlier expansions. Glorious Boy, an singer, debuted with the single "Gum Body," which showcased his melodic style and received positive reception in the Nigerian music scene. Bagetti, the label's first female signee, released her debut single "Hard Girl" shortly after signing, blending R&B, , and pop elements; this was followed by her EP New Dawn on March 15, highlighting her versatility and establishing her as a rising talent. The year also saw significant upheaval with Ruger's departure from the label in February 2024, as he announced the formation of his own imprint, Blown Boy Entertainment, citing frustrations over contract renewal and promotional support. This exit stemmed from a publicized fallout with label founder , whom Ruger accused of neglecting his career advancement, misusing his earnings to scout new artists, and failing to push his brand aggressively enough, leading to feelings of being "cheated" in the partnership. Ruger initially withheld detailed comments on the dispute, expressing concerns about potential personal repercussions like violence, but later elaborated in April 2024 on and interviews. By July 2025, Ruger reflected on the ongoing repercussions in interviews, revealing that his departure triggered widespread backlash, including blacklisting by industry figures and fans who labeled him "ungrateful" for challenging the label's loyalty expectations. He described career struggles, such as sidelining from collaborations and doubts about his solo viability, underscoring the Nigerian music industry's emphasis on artist-label allegiance and the challenges of independence. Amid these transitions, Jonzing World highlighted its continued relevance through Rema's April 2025 single "Bout U," a soulful -R&B fusion released under the label's banner alongside , which blended emotional lyrics with infectious rhythms and garnered immediate streaming acclaim. The track reinforced the label's role in nurturing high-profile talent, with Rema securing endorsements from brands like , , and throughout 2025, enhancing Jonzing World's visibility in global markets. In 2025, the label continued releasing music from its roster, including Rema's singles "Baby ()" and "Kelebu" (August 1, 2025), Gdzilla's "Kana," Bagetti's "Yoro," and Glorious Boy's "Have Fun," maintaining momentum in and related genres. Rema also embarked on his HEIS World Tour in 2025, with dates across , , and Asia, further elevating the label's international profile. No major label-wide tours were announced by November 2025, though Rema's international performances supported ongoing promotional efforts.

Roster

Current artists

Jonzing World's current roster as of November 2025 features a mix of established and emerging talents, with D'Prince leading as both founder and artist, alongside Rema, Gdzilla, Glorious, and Bagetti. These artists contribute to the label's focus on Afrobeats and innovative sounds, building on its vision of nurturing distinct musical styles. D'Prince, born Charles Enebeli on October 23, 1986, in Lagos, Nigeria, serves as the founder and primary artist of Jonzing World, which he established on March 22, 2019. As a self-signed artist since the label's inception, he has released key projects under Jonzing, including the single "Lavida" (2019) and "One Shirt" (2021, featuring Rema and Ruger), while maintaining an active role in management and artist development. His entrepreneurial background, including prior work with Mo' Hits Records as the younger brother of producer Don Jazzy, informs his oversight of the roster's creative direction. Rema, born Divine Ikubor on May 1, 2000, in , , joined Jonzing World in 2019 through a signing facilitated by , marking the label's first major artist acquisition. Under the label, he has produced over 20 releases, including seminal tracks like the 2022 hit "Calm Down," which achieved global chart success following its remix with and propelled ' international reach. Other notable contributions include albums such as (2022) and Heis (2024), earning him awards like the Headies Next Rated (2019) and a 2025 Grammy nomination for Best Global Music Album, solidifying Jonzing's role in his crossover impact. Gdzilla, a masked and whose real identity remains private, was signed to Jonzing World on August 30, 2023, as the label's inaugural production-focused talent. His debut release, the single "" in December 2023, introduced his Afrobeats-infused sound, while subsequent production credits on label projects, including collaborations with Rema and Glorious, highlight his behind-the-scenes influence on Jonzing's output. By 2025, Gdzilla has contributed to one major solo project, an EP that showcases his genre-blending production style. Glorious, known as Glorious Boy, an Afropop singer from , was signed to Jonzing World on February 9, 2024, bringing fresh energy to the roster with his vibrant, lover-centric themes. As of November 2025, he has yet to drop a full solo project but generated early buzz through promotional singles like "Gum Body" and a 2024 festive collaboration "Have Fun" with labelmate Gdzilla, emphasizing his potential in the competitive scene. His signing aligns with Jonzing's strategy to diversify its artist base post-expansions. Bagetti, the label's first female signee, born in , , joined Jonzing World on March 4, 2024, introducing a dynamic R&B-Afrobeats fusion to the roster. Her debut release, the single "Hard Girl" in March 2024, marked her entry, followed by the EP New Dawn on March 15, 2024, which features six tracks demonstrating her versatile vocals and thematic depth on empowerment and relationships. As an emerging artist, Bagetti's profile has grown through label promotions, positioning her as a key figure in Jonzing's gender-balanced expansion.

Former artists

Nigerian Ruger, born Michael Adebayo, was one of the prominent artists signed to Jonzing World, joining the label in 2021 following the viral success of his breakout single "Bounce." During his three-year tenure from 2021 to 2024, Ruger rose to prominence in the scene, establishing himself as a key figure through innovative blends of , R&B, and Afro-fusion sounds that resonated globally. Under Jonzing World, Ruger released three major projects that solidified his stardom: his debut Pandemic in 2021, which introduced hits like "" and "That That That"; the follow-up EP The Second Wave in 2022, featuring tracks such as "Asiwaju" that peaked on Nigerian charts; and his debut studio album RU the World in September 2023, a 16-track effort distributed via Recordings that showcased collaborations and earned critical acclaim for its production and lyrical depth. These releases collectively amassed millions of streams and positioned Ruger as an trailblazer, with his label-backed promotion enabling international tours and features that amplified his influence. Ruger's departure from Jonzing World occurred in early 2024 amid a reported fallout with label founder , stemming from contractual disputes and creative differences that led to an acrimonious split. Following the exit, he founded his independent label, Blown Boy Entertainment, marking the end of his association with Jonzing and allowing him to pursue greater artistic autonomy.

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