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Management Soop

Management SOOP is a South Korean agency focused on representing in , television, and other media, established on April 19, 2011, in by Kim Jang-kyun, a former executive at SidusHQ and Network of Asia Entertainment. It is a of , a major Corporation entity in the entertainment sector. The agency, legally known as Soop Entertainment Co., Ltd., manages a roster of acclaimed performers, including , , , , , , and , many of whom have starred in high-profile K-dramas and . Under Kim Jang-kyun's leadership as CEO, Management SOOP has built a reputation for nurturing top-tier talent, contributing to successful projects like the films Parasite (via ) and numerous award-winning dramas such as Guardian: The Lonely and Great God (featuring and , though not all co-stars are represented). The agency's integration into has expanded its resources, enabling broader collaboration in content production, distribution, and global promotion across platforms like webtoons, music, and streaming services. With a contact base in (Tel: +82 2 543 1221), it continues to play a pivotal role in the Hallyu wave, signing emerging talents like former member while maintaining a selective portfolio of established stars.

Company Overview

Founding and Establishment

Management Soop was established on April 19, 2011, in , , by Kim Jang-kyun as a dedicated talent agency for . The agency is legally known as Soop Entertainment Co., Ltd. From its inception, the agency focused on representing in . The founding principles emphasized artist development and long-term career management, prioritizing strategic planning to foster sustainable professional growth for performers. Initial operations were headquartered in Seoul's Gangnam-gu district. In subsequent years, Management Soop affiliated with as a , enhancing its operational resources.

Leadership and Structure

Management Soop is led by CEO and President Kim Jang-kyun, who has guided the company since its establishment in 2011. Following its acquisition by in late 2018, Management Soop operates as a of , integrating into the larger ecosystem for content production and distribution while maintaining its focus on actor management. The company's headquarters is located at 65-1, Hakdong-ro 42-gil, Gangnam-gu, , , serving as the central hub for operations with no publicly documented branch offices.

Historical Development

Early Years (2011–2015)

Management SOOP began operations in April 2011 as a specialized management agency founded by Kim Jang-kyun, a former executive at SidusHQ and N.O.A. , with the aim of providing a supportive environment for actors' careers. The agency's initial roster was built by recruiting established talent transitioning from previous agencies, marking its entry into the competitive Korean industry. In late April 2011, actors , , , and departed N.O.A. to join the newly formed company, forming its foundational client base. Subsequent signings in 2011 further strengthened the agency's position, with formalizing her exclusive contract in April, followed by in August and in October. These early affiliations with A-list actors like , known for her versatile roles in romantic comedies, and , an award-winning film actress, provided immediate credibility despite the agency's startup status. As a small independent entity, Management SOOP navigated operational hurdles typical of new ventures in the sector, relying heavily on the loyalty and star power of its initial clients to secure projects and build networks. The actors' long-term commitments—such as Jeon Do-yeon's 14-year tenure with the agency and Gong Hyo-jin's 10 years with the agency—helped sustain the agency through its formative phase. During this period, the agency's artists contributed to notable Korean dramas and films, enhancing Management SOOP's visibility. Gong Hyo-jin starred in the hit romantic comedy drama The Greatest Love (2011), which achieved high ratings and solidified her as a leading actress under the agency's management. Gong Yoo's lead role in the socially impactful film Silenced (2011), based on real events, drew widespread acclaim and box office success, marking a key early collaboration for the agency. Jeon Do-yeon appeared in films like Don't Cry, Mommy (2012), a poignant drama addressing social issues, and Way Back Home (2013), further showcasing the agency's involvement in critically received projects. By 2015, Management SOOP had expanded its client base with signings such as former child actress in March, reflecting growing industry trust. The agency's actors continued to deliver high-profile works, including Gong Hyo-jin's leads in (2013) and (2014), both commercially successful dramas, and Jeon Do-yeon's role in (2015), a period . Gong Yoo also featured in The Suspect (2013), an action thriller that highlighted his action-hero persona. These achievements garnered early recognition for Management SOOP as a reliable representative of top-tier talent, setting the stage for further development while maintaining a focused roster of about a dozen actors by mid-decade.

Expansion and Key Milestones (2016–Present)

In late 2018, (now ) acquired a 99.36% stake in Management SOOP for 14 billion won, marking a significant expansion in its entertainment portfolio. This move followed initial strategic partnerships announced in June 2018 with Management SOOP and other agencies like BH Entertainment, aimed at building a comprehensive encompassing actor management, content production, and advertising. The integration under provided Management SOOP with enhanced resources for global content distribution and production synergies, leveraging Kakao's digital platforms to amplify artist visibility and project reach. Post-acquisition, the agency benefited from Kakao's , facilitating collaborations in music, drama, and film that boosted operational efficiency and market positioning. A pivotal milestone came in 2019 when signed an exclusive contract with Management SOOP following the end of her tenure with , joining established talents like and . This was followed in April 2020 by Nam Joo-hyuk's signing after departing , strengthening the agency's roster of versatile actors with strong dramatic appeal. Key achievements included artists' involvement in internationally acclaimed projects, such as Gong Yoo's role in Netflix's (2021), which became a global phenomenon, garnering over 1.65 billion viewing hours in its first month and winning multiple awards, including six Primetime Emmys in 2022. Suzy's appointment as a global ambassador for promotion in 2023 further highlighted the agency's push into cultural export initiatives. In recent years, Management SOOP has addressed rising online threats, issuing a public warning in February 2023 against scams involving fake accounts impersonating its artists, with commitments to pursue legal against perpetrators. This effort continued into 2025, as the agency debunked persistent rumors, such as unfounded marriage speculations about Suzy in August, emphasizing vigilance against misinformation. In March 2025, actress signed an exclusive contract with the agency. In August 2025, it was announced that would star in the upcoming film Possible Love, directed by .

Talent Roster

Current Male Actors

Management Soop's current roster of male actors features established stars who have elevated the agency's standing in the South Korean entertainment industry through high-profile roles in films and dramas. These talents, including , , , and , have collectively driven the agency's success in male-led projects, with their works often garnering international acclaim and contributing to and viewership records that underscore Soop's strategic management approach. Gong Yoo signed with Management Soop at the agency's inception in April 2011, marking one of his earliest affiliations with the firm founded by former executives from his previous agency. His debut projects under Soop include the action film Big Match (2014), where he portrayed a former boxer in a high-stakes underground fight, and the blockbuster zombie thriller Train to Busan (2016), which grossed over $98 million USD worldwide and established him as a leading man in genre cinema. Subsequent roles, such as the grim reaper in the fantasy romance Guardian: The Lonely and Great God (2016–2017), which achieved peak ratings of 20.5% and became a cultural phenomenon, have solidified Gong Yoo's contributions to Soop's portfolio of critically acclaimed, high-impact narratives. Kim Jae-wook joined Management Soop in June 2017 after departing from his prior agency. Under Soop, he has taken on major roles that highlight his versatility, including the priest Hwan in the supernatural thriller The Guest (2018), which earned praise for its intense storytelling and contributed to Soop's reputation for supporting investigative dramas. More recently, his portrayal of the enigmatic businessman Jin Kyeong in the series Hellbound (2021) drew global attention, with the show topping charts in multiple countries and amassing 43.5 million viewing hours in its first week, further enhancing the agency's presence in international streaming content. Lee Chun-hee signed an exclusive contract with Management Soop in February 2013, bringing his experience in supporting roles to the agency's lineup. Key filmography highlights under Soop include his performance as the resilient detective in the zombie apocalypse drama Happiness (2021), which maintained consistent double-digit ratings and showcased his ability to anchor ensemble casts in survival genres. Additionally, his role in the romantic comedy New Year's Blues (2021) added to Soop's diverse offerings, with the film receiving positive reviews for its heartfelt ensemble dynamics and contributing to the agency's balanced mix of commercial and artistic projects. Nam Joo-hyuk, a more recent signing in April 2020 following his exit from YG Entertainment, has quickly become a cornerstone of Soop's younger talent pool. His notable works under the agency include the lead role of fencing athlete Baek Yi-jin in the coming-of-age drama Twenty-Five Twenty-One (2022), which achieved a peak viewership of 17.5% and won multiple awards, including at the Baeksang Arts Awards, for its nostalgic portrayal of youth. After his mandatory military service discharge in September 2024, Nam's post-discharge projects are anticipated to further amplify Soop's influence in global hits produced by major platforms like Netflix. Together, these actors have propelled Management Soop's reputation in male-led initiatives, with their projects collectively generating billions in viewership and revenue, as seen in the international success of titles like Train to Busan and Hellbound, which have positioned the agency as a key player in exporting Korean content abroad.

Current Female Actresses

Management Soop's current female actresses represent a diverse array of talent, spanning veteran performers with decades of acclaim to rising stars transitioning into leading roles, contributing significantly to the agency's strong presence in Korean cinema and television. This roster has helped diversify the agency's representation by balancing established icons with fresh perspectives, fostering opportunities in both commercial dramas and critically acclaimed films since the mid-2010s. , a long-term associate since the agency's founding in 2011 when she transitioned from NOA Entertainment, has been a cornerstone of Management Soop's female lineup, starring in agency-managed projects like the 2021 drama , where she portrayed a multifaceted artist, and the upcoming series A Bona Fide Killer (expected 2026), highlighting her versatility in psychological thrillers. Her enduring partnership, spanning over a decade, has enabled the agency to secure high-profile endorsements and international collaborations, enhancing its reputation for nurturing award-winning talent. joined in January 2018, bringing her background as a former idol from the group M.I.L.K. to dramatic roles under the agency's guidance, including the 2018 film The Beauty Inside and the 2022 legal thriller Why Her?, both of which garnered her multiple acting accolades for her emotive portrayals. She is in talks for the upcoming MBC drama Liar opposite , underscoring Management Soop's role in positioning her as a leading romance and drama specialist. , who signed an exclusive contract around 2018, exemplifies the agency's appeal to cinematic heavyweights, with notable Soop-managed successes including the 2023 action film —where she played a dual-role assassin earning praise at international festivals—and the 2023 tvN drama , which topped ratings and highlighted her dramatic depth. Her Cannes-winning pedigree from earlier works like (2007) has bolstered the agency's prestige, attracting collaborations in prestige projects. Bae Suzy (Bae Su-ji), transitioning from her idol days, inked her deal in April 2019 to focus on acting, leading to agency-backed hits such as the 2020 business drama Start-Up, which achieved peak viewership over 14% and solidified her as a box-office draw, followed by the 2024 film . Management Soop has also supported her 2025 music return with the single "Come Back," blending her multifaceted career to expand the agency's influence across entertainment sectors. , a former child actress who joined in March 2015, has grown under the agency's mentorship into a versatile lead, featuring in Soop-handled projects like the 2020 mystery drama 365: Repeat the Year and the 2024 legal series Good Partner, where her role as a rookie lawyer earned her a Best New Actress nod at the MBC Drama Awards. Her progression from supporting roles to protagonists has aided in diversifying the roster with younger, relatable talents. , former member who signed with Management Soop in September 2022, has transitioned into acting with roles in dramas such as (2022–2023) and Undercover High School (2025), showcasing her potential as an emerging actress under the agency's guidance. Her addition has brought idol-to-actress appeal to the roster. , who signed an exclusive contract in March 2025 after departing from NPIO Entertainment, adds youthful energy to the lineup with her experience in projects like (2018) and upcoming works including Light Shop. Management Soop aims to support her growth in lead roles within thrillers and romances. , joining in October 2024, brings veteran presence with roles in dramas like VIP (2019) and the upcoming legal series Honor (2025) alongside and . Her signing strengthens the agency's mid-career female talent pool. Kim Ji-su, affiliated since at least 2020, rounds out the current female slate with her rising profile in ensemble dramas, notably contributing vocals to the soundtrack of the 2024 series The Trunk while starring in supporting roles, and earning the Top Excellence Award at the 2024 MBC Drama Awards for her performance in Family by Choice (also known as Family X Melo). Her addition has enriched the agency's ensemble-driven projects, promoting a broader spectrum of character archetypes in contemporary Korean storytelling.

Former Artists

Management Soop has experienced several notable departures over the years, often due to contract expirations or mutual agreements, which have shaped the evolution of its talent roster by allowing for fresh signings and focusing on emerging . These exits have typically been amicable, with artists pursuing independent paths or joining other agencies to align with their career goals. The agency's strategy post-departure emphasizes maintaining strong industry relationships, as former talents continue to collaborate on projects indirectly benefiting Soop's reputation. One of the earliest high-profile departures was actress Kim Min-hee, whose contract with Management Soop expired in January 2016 amid personal controversies, leading her to manage her career independently thereafter. Following her exit, Kim focused on arthouse films directed by , earning international acclaim with works like On the Beach at Night Alone (2017), which won her the at the . Her departure highlighted Soop's selective approach to renewals during scandals, prompting a roster shift toward more stable, versatile actors. Actor left Management Soop in April 2018 after choosing not to renew his contract, opting initially to establish his own agency before signing with Haru Entertainment. The move was driven by a desire for greater autonomy in project selection following his military service and roles in dramas like The Return of Superman. Post-departure, Jung starred in (2019) and (2023), maintaining his popularity in family-oriented and genres. This exit contributed to Soop's roster diversification, as the agency recruited younger talents like to fill mid-tier male actor slots. Actress departed Management Soop prior to August 2024, when she signed with Nouer Entertainment alongside actors like , marking the end of her over-a-decade tenure that began in 2013. Her exit followed a hiatus from acting, with the agency citing mutual agreement to support her selective comeback. Immediately after, received offers for high-profile projects, including the adaptation of prequel (2025), signaling a renewed focus on mature leading roles. The departure of such a veteran actress influenced Soop's emphasis on A-list stars like , stabilizing the female lead category through new signings. In July 2023, actress Jeon So-nee parted ways with Management Soop upon the natural expiration of her exclusive contract, transitioning to Fable Company for continued growth in film and drama. The amicable split allowed her to build on successes like The Witch: Part 2. The Other One (2022), leading to lead roles in Escape (2024) and international recognition. Soop's roster evolved by prioritizing actors with broader appeal, such as Seo Hyun-jin, to offset the loss of rising stars like Jeon. Actor Yoo Min-kyu exited in December 2021 after an eight-year contract ended, seeking new opportunities outside Soop's structure. His departure was by mutual consent, following roles in Chicago Typewriter (2017) and Abyss (2019). Subsequently, he appeared in indie films like the queer omnibus One Night (2023), expanding into niche cinema. This move underscored Soop's periodic roster pruning to favor commercially viable talents, impacting the agency's mid-level male actor lineup. Actor Choi Woo-shik joined Management Soop in November 2018 after leaving JYP Entertainment, contributing significantly with roles like the scheming Ki-woo in the Oscar-winning film Parasite (2019), which grossed over $260 million worldwide and elevated Korean cinema globally. His tenure also included Our Beloved Summer (2021). Choi departed amicably in April 2023 upon contract expiration, signing with Fable Company established by his former staff, allowing for continued collaboration in select projects. More recently, actress Jung Yu-mi concluded her nine-year partnership with Management Soop in June 2025 through a mutual non-renewal, aiming to explore independent management. Known for (2016) and (2017), her post-agency trajectory includes discussions for lead roles in thrillers, leveraging her established fanbase. The exit of a key female actress prompted Soop to reinforce its current roster, contrasting with ongoing representations like those of , to sustain diversity in genres. Actor , who joined Soop around 2013, left prior to October 2023 to establish himself at Y1 Entertainment, focusing on international projects amid his relocation to France. His tenure included films like sequel (2017), and post-departure, he starred in Netflix's Good News (2025) as a intelligence chief. This veteran departure facilitated Soop's pivot toward younger, globally marketable , enhancing long-term roster .

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