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Nickelodeon Animation Studio

Nickelodeon Animation Studio is an American animation production company owned by Paramount Skydance, specializing in the creation of animated television series, films, shorts, and preschool content primarily for the Nickelodeon television network and its affiliated brands.^[1]^[2] Established in the early 1990s as part of Nickelodeon's expansion to the West Coast, the studio opened its original Burbank facility in 1998 and has since grown into a major hub for children's animation.^[3] In 2017, it unveiled a state-of-the-art, expanded 200,000-square-foot complex in Burbank, California, designed for sustainable operations targeting LEED Gold certification and housing over 20 active productions at the time.^[3] The studio also maintains a presence in New York, supporting collaborative creative work across coasts.^[1] The studio is renowned for producing the flagship Nicktoons franchise, which includes iconic series such as SpongeBob SquarePants—the longest-running animated series on Nickelodeon and the number-one kids' animated show on TV for 18 consecutive years as of 2021—Avatar: The Last Airbender, The Loud House, Teenage Mutant Ninja Turtles (2012), and Shimmer and Shine.^[3]^[2] These productions have contributed to Nickelodeon's status as the leading entertainment brand for children, building global franchises that extend to streaming platforms like Paramount+, Netflix, and YouTube.^[2] Under the leadership of then-President Ramsey Naito, the studio experienced rapid expansion, growing its production slate from 10 to nearly 50 projects in under three years by 2021 while hiring over 500 new staff members.^[2] Naito departed in October 2025 following the August 2025 merger forming Paramount Skydance, with new animation leadership including Ashley Kaplan and Alec Botnick appointed in November 2025.^[4]^[5] It emphasizes nurturing emerging talent through initiatives like the full-time, paid Nickelodeon Writing Program (founded in 2000), Artist Program, and Intern Program, fostering a pipeline of writers, artists, and creators for innovative kids' and family content.^[1]^[6]

History

1990–1998: Precursors and founding

In the early 1990s, Nickelodeon sought to expand its programming with original animated series targeted at children, marking the precursors to what would become its dedicated animation studio. In 1990, the network hired Vanessa Coffey as creative consultant and later promoted her to vice president of animation to spearhead the development of the Nicktoons initiative, which involved scouting talent and overseeing pilots for shows like Doug, Rugrats, and The Ren & Stimpy Show.^[7] Coffey advocated for building an in-house production entity rather than acquiring an existing one, emphasizing the creation of fresh content free from prior commitments.^[8] Coffey partnered with Mary Harrington, whom she brought on as supervising producer after both had previously collaborated at Marvel Productions, to establish Games Animation Inc. in 1992 as a subsidiary of the pre-existing Games Productions.^[7]^[9] This new division focused on developing original animated content for young audiences, including pilots, shorts, and support for ongoing projects, while managing outsourced production to keep costs low and creative control high.^[8] Key precursor efforts included oversight of the 1991 Doug pilot, created by Jim Jinkins at Jumbo Pictures, and initial production support for Rugrats, handled by Klasky Csupo, helping transition these outsourced concepts into full series.^[10]^[7] Games Animation relocated to Studio City, Los Angeles, in 1992, setting up operations with a limited staff primarily composed of producers and managers rather than a full animation team.^[7] As Coffey noted, the emphasis was on "looking for talent and managing the production," allowing the small group to coordinate with external studios while building internal capabilities for future in-house projects.^[7] By 1998, under Viacom's broader corporate restructuring—following its long-standing ownership of Nickelodeon since 1987—Games Animation transitioned into the fully branded Nickelodeon Animation Studio, coinciding with a move to a new facility in Burbank and a shift toward expanded in-house production.^[7]^[11]

1998–2008: Establishment and early growth

In 1998, the animation division of Nickelodeon, previously known as Games Animation, was officially renamed Nickelodeon Animation Studio and integrated more fully into Viacom's Nickelodeon division as an in-house production arm dedicated to original animated content. This renaming coincided with the opening of a new 72,000-square-foot facility at 231 West Olive Avenue in Burbank, California, on March 4, 1998, which marked a shift from reliance on external partners to expanded internal capabilities for 2D animation production. The Burbank studio featured advanced digital animation tools and creative spaces designed to foster original Nicktoons, enabling the team to handle full development cycles from concept to final animation.^[12]^[13] The studio's early growth accelerated with the launch of flagship series that defined its creative output. SpongeBob SquarePants, created by marine biologist and animator Stephen Hillenburg—who had previously contributed to Rocko's Modern Life—premiered on July 17, 1999, evolving from Hillenburg's educational comic book The Intertidal Zone into a whimsical underwater adventure emphasizing humor and marine life themes. The show's development involved a core creative team including writers like David Fain and Derek Drymon, who refined the pilot to capture its absurd, optimistic tone through hand-drawn 2D animation techniques. Similarly, The Fairly OddParents, developed by Butch Hartman from shorts featured in the anthology Oh Yeah! Cartoons, debuted in 2001, showcasing Hartman's signature style of magical fantasy and family dynamics with a team that included writers such as Steve Marmel and artists focusing on vibrant, exaggerated 2D character designs. These series built on the success of precursor Nicktoons like Rugrats, transitioning more production in-house to streamline workflows and reduce external dependencies.^[14]^[7] By the mid-2000s, the studio had significantly expanded its operations, growing its staff from an initial core team of around 50 in the late 1990s to over 200 employees by 2008, primarily animators, writers, and producers specializing in traditional 2D cel animation enhanced by digital coloring and compositing. This ramp-up supported a burgeoning pipeline of original content, with the Burbank facility serving as the hub for storyboarding, voice recording, and animation. The emphasis on 2D techniques allowed for fluid, expressive character movements that became hallmarks of Nickelodeon's style, as seen in the detailed underwater environments of SpongeBob and the fantastical effects in The Fairly OddParents.^[15] These early productions garnered critical acclaim and industry recognition, solidifying the studio's reputation. SpongeBob SquarePants, in particular, received widespread praise for its inventive storytelling and broad appeal, earning multiple Daytime Emmy Awards, including wins in 2018 and 2020 for Outstanding Performer in an Animated Program for Tom Kenny's voice work as the titular character, along with earlier series wins such as Outstanding Children's Animated Program in 2001, and nominations in categories like Outstanding Animated Program. The series' success, with episodes drawing millions of viewers and influencing pop culture through memes and merchandise, highlighted the studio's ability to create enduring hits during this foundational period.

2009–2018: Collaborations and expansions

During the late 2000s and 2010s, Nickelodeon Animation Studio expanded its production capacity through strategic acquisitions and partnerships with external animation entities, aligning with Viacom's broader push into global content creation. In October 2009, Nickelodeon acquired global rights to the Teenage Mutant Ninja Turtles franchise from Mirage Studios for $60 million, enabling the development of a new animated television series that premiered in 2012. This acquisition marked a significant expansion into established intellectual properties, with the series produced in collaboration with initial partners like 4Kids Entertainment before transitioning to full in-house oversight at Nickelodeon Animation Studio. The move not only revitalized the TMNT brand but also supported outsourced animation work, including contributions from international studios such as Dong Woo Animation in South Korea for early seasons.^[16] Further collaborations broadened the studio's portfolio, particularly with international partners to facilitate co-productions. In 2010, Nickelodeon entered a global partnership with Italian studio Rainbow S.p.A. for the Winx Club series, acquiring TV rights for key markets and leading to Viacom's purchase of a 30% stake in Rainbow in early 2011. This alliance allowed Nickelodeon Animation Studio to co-produce new seasons starting in 2011, incorporating American creative input while leveraging Rainbow's established fairy-themed animation expertise. Similarly, the studio's ongoing relationship with DreamWorks Animation, initiated earlier, continued with the launch of Kung Fu Panda: Legends of Awesomeness in 2011, a co-production that extended the film franchise into television and highlighted hybrid creative models blending DreamWorks' character designs with Nickelodeon's episodic storytelling. These partnerships exemplified the studio's response to 2010s industry shifts toward international co-productions, enabling efficient scaling of output amid rising demand for animated content.^[17]^[18] A cornerstone of this era was the expansion of the Avatar: The Last Airbender universe through The Legend of Korra, which premiered in 2012 as a co-production between Nickelodeon Animation Studio and South Korean studio Studio Mir. Although the original series concluded in 2008, Korra built on its world-building with new storylines, characters, and elemental bending lore, utilizing Studio Mir's expertise in fluid, action-oriented animation to achieve high production values across four seasons until 2014. This model integrated American writing and direction with overseas animation, a approach that became standard for major series. By 2015, Nickelodeon Animation Studio had introduced advanced digital animation tools and hybrid workflows, combining traditional hand-drawn techniques with digital compositing and effects—as seen in Korra's dynamic fight sequences—to streamline production and enhance visual complexity. These innovations supported the studio's growing slate of international collaborations, including additional overseas animation for TMNT and other series, positioning Nickelodeon as a leader in global hybrid animation pipelines.^[19]^[20]

2019–present: Brand diversification and recent transitions

In August 2019, Viacom and CBS Corporation merged to form ViacomCBS (rebranded as Paramount Global in 2022), creating a unified media conglomerate with enhanced resources for content production, including streamlined animation pipelines that integrated Nickelodeon's kids and family offerings across platforms.^[21]^[22] This restructuring positioned Nickelodeon Animation Studio to leverage a broader content library, facilitating cross-promotions and shared production capabilities between traditional broadcast and streaming services like Paramount+.^[23] The studio expanded its portfolio into preschool and family-oriented brands during this period, launching Blue's Clues & You! in November 2019 as a revival emphasizing interactive storytelling for young audiences. In 2021, it introduced original IP with Kamp Koral: SpongeBob's Under Years, a prequel spin-off that extended the SpongeBob franchise into preschool demographics through underwater adventure themes. These developments diversified the studio's output beyond core tween programming, incorporating new intellectual properties while building on established ones like brief continuations of SpongeBob spin-offs.^[24] The COVID-19 pandemic in 2020 prompted Nickelodeon Animation Studio to shift to remote production workflows, enabling ongoing work on series like Middlemost Post through virtual collaboration tools despite temporary studio closures.^[25]^[26] This adaptation supported digital releases on platforms such as Paramount+ and minimized disruptions to animation pipelines.^[27] In March 2024, animation production workers at the studio ratified a new collective bargaining agreement with The Animation Guild, consolidating 2D, 3D, and visual effects contracts to prioritize employee well-being, professional development, and remote work provisions.^[28] Later that year, Paramount announced a merger with Skydance Media, valued at $8 billion, which integrated Skydance Animation with Nickelodeon's divisions to bolster family content output.^[29] By mid-2025, the merger's completion led to leadership transitions, including the departure of Paramount Animation President Ramsey Naito in October and new appointments such as Ashley Kaplan and Alec Botnick to head Nickelodeon Animation, aiming to enhance global co-productions and streaming integrations.^[30]^[5] Recent launches, such as the preschool series Tim Rex in Space announced in July 2024 and premiered in August 2025, exemplify this diversification into international partnerships with outlets like Channel 5's Milkshake!.^[31]

Organization

Leadership and key figures

Brown Johnson served as a pivotal executive at Nickelodeon Animation Studio during the 2000s, initially as Executive Vice President of Preschool Programming starting in 2005, where she oversaw the development of hit series like Dora the Explorer and Blue's Clues.^[32] In 2008, she was promoted to President of Animation, leading the studio's creative direction and production across multiple international outposts until her departure in 2012 to pursue independent projects.^[33]^[34] Among the studio's most influential creators, Stephen Hillenburg shaped its trajectory from 1999 to 2018 as the creator and showrunner of SpongeBob SquarePants, a flagship series that debuted in 1999 and became a cultural phenomenon, while his earlier contributions included directing episodes of Rocko's Modern Life starting in 1993.^[35]^[36] Similarly, Michael Dante DiMartino and Bryan Konietzko co-created Avatar: The Last Airbender from 2005 to 2008 and its sequel The Legend of Korra from 2012 to 2014, infusing the studio's output with epic storytelling inspired by Eastern philosophy and anime, which earned multiple Emmy and Annie Awards.^[37]^[38] In more recent years, Ramsey Naito led as President of Animation and Development from 2021 until her departure in October 2025, during which she greenlit over 70 projects, secured deals with top talent, and expanded the studio's pipeline for original content across platforms.^[39]^[40] Following Naito's exit amid broader Paramount Global restructuring post its 2025 merger with Skydance Media, oversight of Nickelodeon Animation Studio shifted to Ashley Kaplan, Senior Vice President of Animation Development and Production, and Alec Botnick, Senior Vice President of Animation Production, who now guide digital, television, and streaming initiatives including ongoing series like SpongeBob SquarePants. The merger has led to company-wide adjustments, including executive realignments to streamline operations across Paramount Skydance properties.^[5]^[41]^[42] The studio has emphasized diversity in hiring through 2020s initiatives, such as the 2022 Content Accelerator Program, which solicited pitches from BIPOC, LGBTQIA2+, and disabled creators to foster underrepresented voices in kid-focused content.^[43] Complementing this, ongoing mentorship programs like the Artist Program (launched in 2011) and Writing Program provide paid, hands-on training for emerging talent, with nearly 90% of participants advancing to staff positions and contributing to a more inclusive studio culture.^[44]^[45]^[46] These efforts, including classroom visits and equipment donations, have built a supportive environment since their inception around 2015, though Paramount rolled back formal DEI numerical goals in February 2025.^[47]^[48]

Facilities and operations

Nickelodeon Animation Studio's primary facility is located at the Burbank Animation Campus in Burbank, California, which has served as its main hub since 1998.^[49] The campus expanded significantly in 2017 with the addition of a five-story building, a redesigned 23,000-square-foot courtyard, and renovations to the original 72,000-square-foot structure, bringing the total complex to approximately 200,000 square feet.^[50] This infrastructure includes multiple soundstages for voice recording—now totaling three studios—along with digital labs equipped for animation production, post-production areas, Foley stages for sound effects, and screening rooms.^[50] The studio's technological setup has evolved to incorporate advanced digital tools, reflecting a broader industry shift toward hybrid animation techniques. By the 2010s, Nickelodeon began integrating computer-generated imagery (CGI) into its workflow, producing series such as the CGI reboot of Rugrats in 2021, alongside traditional 2D animation. For 2D work, the studio has relied on software like Adobe Animate CC, which supports broadcast-ready animation through Creative Cloud licensing for its animators.^[51] Tools in the Adobe suite have enabled efficient storyboarding, rigging, and compositing in the production pipeline. Operationally, the studio employs between 501 and 1,000 staff as of 2025, including artists, writers, and production personnel, supporting a diverse slate of animated content.^[52] Following the COVID-19 pandemic, Nickelodeon adopted a hybrid remote and in-office model, allowing flexible schedules that blend on-site collaboration with home-based work to maintain productivity.^[53] This approach was tested during remote productions like Middlemost Post in 2020, ensuring continuity in workflows from initial concepting through final delivery.^[54] The production pipeline at the studio follows a structured process typical of modern animation studios, beginning with storyboarding and script development, progressing to character design and animation in digital environments, and culminating in voice recording, sound editing, and rendering.^[55] Voice actors utilize the on-site recording facilities for high-quality sessions, often capturing performances in dedicated booths before integration into the post-production phase.^[50] Sustainability is a key aspect of the Burbank campus operations, with the 2017 complex achieving LEED certification for its energy-efficient design, including features like natural lighting and green spaces.^[50] These efforts align with broader Paramount Global initiatives, such as the 2022 Peak Sustainability strategy, which emphasizes reduced environmental impact across facilities.^[56]

Productions

Television series

Nickelodeon Animation Studio's television series output forms the core of its legacy, delivering episodic animated content primarily for Nickelodeon and its affiliated networks since the early 1990s. These series emphasize character-driven narratives, humor, and adventure tailored to young audiences, with many achieving long-term cultural impact through syndication and streaming. The studio's early productions established foundational Nicktoons, while later eras introduced diverse genres like fantasy and family comedy, amassing a catalog that underscores its role as a leader in children's animation. The studio's inaugural original series included Doug (1991–1994), an animated sitcom created by Jim Jinkins and co-produced with Jumbo Pictures, which chronicled the imaginative life of 11-year-old Doug Funnie navigating school, friendships, and family in the town of Bluffington across 182 episodes.^[57] Similarly, Rugrats (1991–2004), co-produced with Klasky Csupo and created by Arlene Klasky, Gábor Csupó, and Paul Germain, followed a group of toddlers' misadventures from their naive perspectives, spanning 172 episodes and spawning spin-offs like All Grown Up!.^[58] SpongeBob SquarePants (1999–present), created by Stephen Hillenburg and produced with United Plankton Pictures, emerged as the studio's enduring flagship, blending absurd humor and underwater antics in Bikini Bottom; by November 2025, it had surpassed 300 half-hour episodes across 16 seasons, with the sixteenth season premiering on June 27, 2025, and renewals ensuring continued production.^[59] In the mid-2000s, the studio expanded into action-adventure with Avatar: The Last Airbender (2005–2008), co-created by Michael Dante DiMartino and Bryan Konietzko, which depicted a young avatar's quest to master the elements and restore balance in a war-torn world over 61 episodes, earning acclaim for its world-building and martial arts choreography.^[60] The Teenage Mutant Ninja Turtles reboot (2012–2017), developed with Mirage Studios and LowBarr Productions, revitalized the franchise through 124 episodes of high-octane ninja battles and brotherly dynamics among the turtle heroes in New York City.^[61] More recent series reflect the studio's focus on relatable family stories and reinventions, such as The Loud House (2016–present), created by Chris Savino, which portrays the chaos of 11-year-old Lincoln Loud living with his ten sisters in Royal Woods, Michigan, accumulating over 290 episodes by 2025 and incorporating diverse representation in its ensemble.^[62] Rise of the Teenage Mutant Ninja Turtles (2018–2020), co-created by Andy Suriano and Ant Ward, offered a modern, urban reimagining of the turtles' origin with enhanced powers and yokai mythology across 40 episodes before transitioning to a film and sequels.^[63] By 2025, Nickelodeon Animation Studio had produced over 1,000 episodes of television series, positioning it as the largest U.S. producer of TV animation and contributing to billions of global viewing hours.^[64] Its programs have secured over 50 Emmy Awards, including multiple Primetime Emmys for SpongeBob SquarePants in categories like Outstanding Animated Program and Individual Achievement in Animation, as well as wins for Avatar: The Last Airbender in sound editing and character voice-over. Stylistically, the studio transitioned from traditional 2D cel animation in foundational series like Rugrats and Doug to hybrid approaches in the 2020s, blending 2D character animation with 3D environments and effects in shows such as Rise of the Teenage Mutant Ninja Turtles to enhance dynamic action sequences.^[65]

Animated feature films

Nickelodeon Animation Studio has contributed to several animated feature films, primarily through co-productions with Nickelodeon Movies and Paramount Animation, emphasizing high-budget theatrical releases adapted from its popular television series. The studio's most prominent entries are the SpongeBob SquarePants film franchise, which blend humor, adventure, and innovative animation styles to expand the underwater world into broader cinematic narratives. These films highlight the studio's role in scaling TV properties for big-screen appeal, often incorporating celebrity voice talent and advanced visual effects to enhance storytelling. The SpongeBob Movie: Sponge Out of Water, released in 2015, marked a significant milestone as the studio's first major theatrical feature utilizing a hybrid animation approach. Produced with a budget of $74 million, the film grossed $325.2 million worldwide, demonstrating strong commercial success driven by its mix of traditional 2D animation for underwater sequences and CGI 3D models for superhero transformations and live-action integrations. Directed by Mike Mitchell and Paul Tibbitt, it features the core voice cast including Tom Kenny as SpongeBob SquarePants, Bill Fagerbakke as Patrick Star, Clancy Brown as Mr. Krabs, Rodger Bumpass as Squidward Tentacles, and Carolyn Lawrence as Sandy Cheeks, alongside Antonio Banderas voicing the pirate antagonist Burger Beard. Visual effects were handled by Iloura, employing 3D animation techniques to create dynamic super-powered versions of the characters, allowing for exaggerated action scenes that contrasted with the series' flat aesthetic. Songs like "Squeeze Me" by N.E.R.D. and "Teamwork" were eligible for the 88th Academy Awards in the Original Song category, underscoring the film's musical contributions.^[66]^[67]^[68]^[69] The SpongeBob Movie: Sponge on the Run, released in 2020 amid the COVID-19 pandemic, shifted toward a fully CGI 3D animation pipeline to modernize the franchise's visuals while preserving its whimsical essence. With a $60 million budget, the film achieved limited theatrical earnings of about $4.8 million domestically before pivoting to streaming on Netflix internationally and Paramount+ in the U.S., reflecting broader industry trends toward digital distribution. Directed by Tim Hill, it retains the returning voice ensemble of Tom Kenny, Bill Fagerbakke, Clancy Brown, Rodger Bumpass, and Carolyn Lawrence, joined by Keanu Reeves as the sage turtle and Awkwafina as Otter. Mikros Animation led the 3D production, using stylized CGI to depict a road-trip adventure from Bikini Bottom to Atlantic City, incorporating hybrid elements for interactive sequences with live-action backdrops. The soundtrack featured tracks like "Gary's Song" by Kenny G, eligible for Academy consideration, though the film ultimately emphasized streaming accessibility over box office metrics.^[70]^[71]^[72] Beyond the SpongeBob series, the studio operates under shared leadership with Paramount Animation. Looking ahead, post-2020 releases have trended toward streaming, with upcoming co-productions under the Paramount-Skydance merger including The SpongeBob Movie: Search for SquarePants, slated for December 19, 2025, continuing the franchise's evolution in hybrid animation formats. This diversification underscores the studio's adaptation to platform-driven distribution while maintaining focus on expansive, character-driven features.^[73]^[74]^[30]

Other media and shorts

Nickelodeon Animation Studio has produced a range of animated shorts and pilots that function as developmental pieces for potential series, often showcasing innovative styles and new talent. The studio's Nickelodeon Animated Shorts Program, initiated in 2012, commissions creators to produce brief animated works, many of which serve as mini-pilots for full productions. This initiative expanded globally in 2013 to foster international creative input, resulting in diverse shorts that test concepts before committing to longer formats.^[75]^[76] Early pilots from the studio's formative years include the 1993 prototype for Rocko's Modern Life, which helped establish the Nicktoons brand by blending adult humor with family-friendly animation. In the 2020s, the program continued to yield web shorts tied to established properties, such as those for The Loud House, which debuted as a 2013 short before becoming a flagship series and inspired ongoing digital content exploring sibling dynamics.^[7]^[77] Preschool-oriented shorts form a key part of the studio's ancillary output, emphasizing educational themes through musical and interactive formats. Bubble Guppies has generated numerous shorts since 2011, focusing on topics like science and social skills, distributed across Nick Jr. platforms to supplement the main series. Similarly, the 2024 revival Wonder Pets: In the City includes short-form adventures featuring a new trio of animal heroes in urban settings, which premiered on Apple TV+ on December 13, 2024, and produced in collaboration with the studio to promote empathy and problem-solving.^[78] Other media encompasses holiday specials and promotional tie-ins that extend franchise universes beyond television. The 2012 stop-motion special It's a SpongeBob Christmas! marked an experimental shift in animation technique, depicting Bikini Bottom residents in a festive narrative about redemption and holiday spirit. Video game integrations, such as animated cutscenes and promotional clips for SpongeBob SquarePants titles like Nicktoons Unite!, further blend the studio's work with interactive media to engage young audiences.^[79] Experimental projects highlight the studio's push into emerging technologies, including augmented and virtual reality pilots. In 2018, Nickelodeon Animation developed Meet the Voxels, an animated sitcom pilot designed for immersive AR/VR experiences alongside traditional TV, aiming to create interactive storytelling for children. By 2025, such initiatives continued to explore hybrid formats, testing new animation pipelines for future diversification.^[80]

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Ramsey Naito To Lead Paramount Animation and Nickelodeon as ...
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Doug is an imaginative, thoughtful kid just trying to find his way in his hometown of Bluffington. Between enduring bad haircuts, avoiding bully Roger Klotz.
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In a lost age, the world is divided into four nations: Water, Earth, Fire and Air. Ending years of harmony, the Fire Nation threatens to engulf the whole world.
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52.4% (domestic box office/worldwide). Production Budget: $74,000,000 (worldwide box office is 4.2 times production budget). Theater counts: 3,641 opening ...
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The SpongeBob Movie: Sponge Out of Water (2015)
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Apple TV+ announces “Wonder Pets: In The City,” premiering ...
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