Nicky Maynard
Nicky Maynard (born 11 December 1986) is an English retired professional footballer who played primarily as a centre-forward.[1][2] He began his career at Crewe Alexandra, where he scored 35 goals in 67 appearances across League One and League Two from 2005 to 2008.[3] Maynard rose to prominence after joining Bristol City in 2008 for a club-record £2.25 million fee, becoming their top scorer with 37 goals in 101 Championship appearances over three seasons.[3][4] In the 2009–10 season, he won the Championship Golden Boot with 21 goals and was awarded the league's Goal of the Season.[4] His form earned a move to West Ham United in January 2012, where he scored 4 goals in 17 appearances and contributed to their promotion to the Premier League via the play-offs that year.[3][4] In August 2012, Maynard transferred to Cardiff City for £3.5 million, contributing 2 goals in 16 Championship matches to their promotion to the Premier League in his debut season.[4] However, his time there was severely hampered by injuries, including a serious anterior cruciate ligament (ACL) tear just three games into the 2012–13 Premier League campaign, which sidelined him for much of the following year.[4] Subsequent seasons saw recurring injury issues, limiting his appearances at clubs like Wigan Athletic (1 goal in 12 Championship games, 2014–15), Milton Keynes Dons (9 goals in 70 League One matches, 2015–17), and Aberdeen (0 goals in 25 Scottish Premiership appearances, 2017–18).[3][5] Later in his career, Maynard found success in the lower tiers, notably as League Two top scorer with 21 goals for Bury in the 2018–19 season during 41 appearances.[3][1] He continued playing for Mansfield Town (2 goals in 19 League Two games, 2020–21), Newport County (3 goals in 17 appearances on loan from Mansfield, 2020–21), and Tranmere Rovers (1 goal in 10 League Two matches, 2021–22).[3] Over his professional career, spanning from 2005 to 2022, Maynard made approximately 413 domestic league appearances and scored 131 goals across England's Football League and the Scottish Premiership.[1] He retired from professional football in 2023 after helping Macclesfield secure promotion in non-league football, later joining Winsford United in a semi-professional capacity.[4][2] Despite being plagued by injuries throughout his career, including multiple ACL issues that curtailed his time at higher levels, Maynard is remembered as a prolific finisher in the Championship.[4][5]Early life
Birth and upbringing
Nicholas David Maynard was born on 11 December 1986 in Winsford, Cheshire, England.[2][6] He grew up in Winsford, where he developed an early interest in football, beginning his playing days with the local youth side Winsford Junior Blues during his childhood.[4]Youth career
Nicky Maynard began his youth football career with a short spell at Arsenal's academy.[7] He joined Crewe Alexandra's academy later at the age of seven, embarking on a decade-long development in the club's renowned youth system, which emphasized technical skill and has produced players like Dean Ashton and Rob Hulse.[4][8] Maynard progressed steadily through Crewe's youth ranks, honing his abilities as a forward known for his pace and finishing.[8]Club career
Crewe Alexandra
Nicky Maynard joined Crewe Alexandra's academy at the age of seven, progressing through the youth system over the next decade.[9] In early 2006, he gained senior experience on loan at Northern Premier League club Witton Albion, where he scored seven goals in ten appearances.[8] Maynard made his Crewe debut on 17 April 2006 as a substitute in a Championship match against Millwall, scoring the winning goal in a 1-0 victory at Gresty Road.[8] The 2006-07 season marked Maynard's breakthrough in League One following Crewe's relegation. He featured in 31 league appearances, scoring 16 goals, and contributed three more in cup competitions, helping the team to a mid-table finish.[10] His form earned him the League One Player of the Month award for September 2006 after netting three goals in six league games, bringing his total to ten goals from just 11 senior starts.[11] In the 2007-08 League One campaign, Maynard continued his prolific scoring, registering 15 league goals in 27 appearances despite an early-season injury setback.[10][1] He fractured his fibula in the opening match against Brighton & Hove Albion on 11 August 2007, sidelining him for three to four months. Overall, across his Crewe career, Maynard made 67 senior appearances and scored 35 goals in all competitions.[9] Maynard departed Crewe on 31 July 2008, transferring to Bristol City for a club-record £2.25 million fee.[10]Bristol City
Maynard joined Bristol City from Crewe Alexandra in the summer of 2008 for a club-record fee of £2.25 million, signing a three-year contract as a 21-year-old prospect.[4] He arrived at Ashton Gate following the club's narrow play-off final defeat to Hull City, with expectations high for his goalscoring ability in the Championship.[4] In his debut 2008–09 season, Maynard quickly adapted, making 43 league appearances and scoring 11 goals with 4 assists, contributing to Bristol City's mid-table finish.[1] His form elevated in 2009–10, where he became the joint-top scorer in the Championship with 20 league goals (and 21 across all competitions in 45 appearances), earning the league's Golden Boot alongside Cardiff City's Peter Whittingham.[12][1] That season, he also won the Football League Goal of the Year award for a stunning volley against Queens Park Rangers on Boxing Day 2009.[13] The 2010–11 campaign was disrupted by a serious knee injury sustained in pre-season, requiring surgery in August 2010 and limiting him to just 13 league appearances, though he still managed 6 goals.[14][1] Returning to form in 2011–12, he featured in 27 league matches, scoring 8 goals and providing 2 assists before his departure midway through the season.[1] Over his tenure at Bristol City, spanning four seasons until January 2012, Maynard made 132 appearances and scored 46 goals, establishing himself as a fan favorite despite the team's struggles to reach the play-offs.[15][4]West Ham United
Maynard joined West Ham United from Bristol City on 31 January 2012, signing a two-and-a-half-year contract for an undisclosed fee reported to be around £2 million.[16][17] The transfer came midway through the 2011–12 Championship season, with West Ham aiming to strengthen their squad for a promotion push under manager Sam Allardyce.[18] In the latter part of the 2011–12 campaign, Maynard quickly integrated into the team, making nine appearances in the Championship—five as a substitute—and scoring two goals.[19] He also contributed in the play-off semi-finals against Cardiff City, coming off the bench in the second leg and scoring West Ham's second goal in a 2–0 away win, helping secure a 3–0 aggregate victory.[20] Although he was an unused substitute in the play-off final against Blackpool on 19 May 2012, West Ham won 2–1 to earn promotion to the Premier League, with Maynard's efforts in the run-up playing a part in the successful campaign.[4] The following season, 2012–13, saw limited involvement for Maynard at West Ham before his departure. He made one appearance in the League Cup second-round tie against Crewe Alexandra on 28 August 2012, where he scored the opener in a 4–0 victory.[19] In total, across his 18-month stint with the club, Maynard recorded 10 appearances and four goals, primarily as a squad player amid competition for forward positions.[19] On 31 August 2012, Maynard transferred to Cardiff City for an undisclosed fee estimated at £2.5–2.75 million, marking the end of his time at West Ham.[21][22]Cardiff City
Maynard joined Cardiff City from West Ham United on 31 August 2012, signing a three-year contract for an undisclosed fee reported to be around £2.5 million.[23] He made his debut as a substitute in a 1-0 Championship win over Severn Trent Derby rivals Wolverhampton Wanderers on 2 September 2012. In his first three appearances for the club, Maynard contributed without scoring, including starts in league matches against Blackburn Rovers and Millwall.[24] His time at Cardiff was quickly disrupted by injury. On 18 September 2012, during a 2-0 victory at Millwall, Maynard suffered a torn anterior cruciate ligament (ACL) in his right knee after an innocuous landing, requiring surgery and sidelining him for approximately nine months.[24] The injury limited him to just four league appearances and one goal in the 2012-13 Championship season, though Cardiff achieved promotion to the Premier League as runners-up.[10][1] Maynard returned to action on 4 May 2013, coming off the bench against Hull City and scoring a dramatic 90+5th-minute penalty in a 2-2 draw, helping secure the club's Premier League status.[25][26] However, persistent fitness issues hampered his progress in the 2013-14 Premier League season, where he made only eight appearances without scoring, often as a substitute.[10] In January 2014, he was loaned to Wigan Athletic until the end of the season, where he played 13 matches and scored four goals in the Championship, aiding their FA Cup semifinal run.[27][28] Upon returning for the 2014-15 Championship campaign, Maynard featured more regularly but continued to battle injuries, making 10 league appearances and scoring once—a 53rd-minute winner in a 1-0 home victory over Wigan Athletic on 9 August 2014. He also netted in the EFL Cup against Accrington Stanley earlier that month. Overall, across his Cardiff tenure, Maynard made 26 appearances in all competitions, scoring three goals. His contract expired at the end of the 2014-15 season, and he was released by the club in May 2015 alongside defenders Kevin McNaughton and Danny Gabbidon.[30]Milton Keynes Dons
Maynard joined Milton Keynes Dons on a free transfer on 22 September 2015, signing a contract until the end of the 2015–16 season after leaving Cardiff City.[31] He made his debut for the club shortly after, coming on as a substitute in a 6–1 Championship defeat to Chelsea on 3 October 2015. In his first season, Maynard featured prominently in the Championship, making 35 league appearances (23 starts) for a total of 2,060 minutes, during which he scored 6 goals and provided 2 assists.[1] Including cup competitions, he netted 7 goals overall, becoming the club's top scorer as Dons finished 23rd and were relegated to League One.[32] A notable contribution came on 15 December 2015, when he scored the winning goal in a 2–1 home victory over Sheffield Wednesday, helping lift the team out of the relegation zone.[33] On 2 July 2016, Maynard signed a one-year contract extension with the newly relegated side.[32] The 2016–17 League One campaign saw him play 31 league matches (20 starts), accumulating 1,815 minutes but scoring only 2 goals with no assists.[1] Across all competitions during his two seasons at Dons, he made 72 appearances, scoring 9 goals and recording 3 assists.[15] Maynard departed on a free transfer to Aberdeen in July 2017 following the expiration of his contract.Aberdeen
Nicky Maynard joined Aberdeen on a one-year contract on 7 July 2017, signing as a free agent following his release from Milton Keynes Dons. The 30-year-old striker, who had previously played in the Premier League for West Ham United and Cardiff City, was brought in by manager Derek McInnes to bolster the forward options ahead of the 2017–18 Scottish Premiership season and Aberdeen's Europa League qualifying campaign. McInnes, who had worked with Maynard earlier in his career at Bristol City, highlighted the player's experience and potential despite past injury concerns.[34][35] During the 2017–18 season, Maynard made 25 appearances across all competitions for Aberdeen but struggled to make a significant impact, failing to score any goals. In the Scottish Premiership, he featured in 18 matches, starting only twice and accumulating 362 minutes on the pitch, often coming on as a substitute. He also played 4 times in Europa League qualifying (146 minutes), once in the Scottish Cup (1 minute), and once in the Scottish League Cup (72 minutes). His limited minutes reflected competition for places from established forwards like Adam Rooney and Jaycee John-Langley Okwuonu, compounded by his role as a rotational option in a squad that finished second in the league. Maynard received one yellow card during the campaign, with no assists recorded.[1] Aberdeen opted not to renew Maynard's contract at the end of the season, releasing him on 14 May 2018 as part of a squad overhaul under McInnes. The decision came alongside the departures of defender Kari Arnason and midfielder Daniel Harvie, with the club prioritizing younger or more consistent performers for the following campaign. Maynard's goalless stint marked a challenging year north of the border, though he later reflected positively on the move as an opportunity to experience Scottish football.[36]Bury
Maynard signed a short-term contract with Bury in League Two on 29 September 2018, making his debut in a 2–1 home win over Yeovil Town that same day, where he scored the winning goal with a header in the 89th minute.[37] His initial deal was set to run until January 2019, but following an impressive start to the season, it was extended until the end of the 2018–19 campaign on 25 October 2018.[37] During the 2018–19 League Two season, Maynard became a key figure in Bury's attack, starting 34 of his 37 league appearances and playing 2,942 minutes while contributing 20 goals and 4 assists.[1] He finished as the club's top scorer, helping Bury secure automatic promotion as runners-up with 79 points from 46 matches.[1] Including cup competitions, Maynard made 41 appearances and scored 22 goals across all competitions. One of his standout moments came on 6 October 2018 in a 2–2 draw against Mansfield Town, where he scored both of Bury's goals, including an overhead kick in stoppage time that won the Sky Bet League Two Goal of the Month award for October.[38][39] Another highlight was his brace in a 3–1 victory over Yeovil in December 2018, further solidifying his impact on the team's promotion push.[40] Maynard departed Bury at the end of the 2018–19 season upon the expiration of his contract, as the club was expelled from the English Football League in 2019 due to financial issues, preventing a move to League One.[37]Mansfield Town
On 2 July 2019, Nicky Maynard joined Mansfield Town on a free transfer from Bury, becoming the club's first summer signing under manager John Dempster.[41] The 32-year-old striker had scored 22 goals in 41 appearances during his previous season with Bury, helping them secure promotion to League One before the club's expulsion from the EFL.[41] Dempster praised Maynard's experience and goalscoring pedigree, noting his potential to mentor younger forwards at the League Two club.[41] Maynard quickly established himself as a key player in the 2019–20 season, making 33 league appearances and scoring 14 goals, including two hat-tricks that highlighted his clinical finishing.[1] His first hat-trick came in a 6–1 home victory over Oldham Athletic on 12 October 2019, where he netted all three goals in the first half as Mansfield capitalized on two red cards to the visitors.[42] On New Year's Day 2020, under new manager Graham Coughlan, Maynard scored another hat-trick in a 3–2 away win against Cambridge United, completing a second-half comeback and marking Coughlan's first victory.[43] These performances contributed to Maynard finishing as Mansfield's top scorer with 15 goals across all competitions in 35 appearances, despite the season being curtailed by the COVID-19 pandemic. In August 2020, Maynard signed a one-year contract extension with Mansfield, expressing his desire to build on his successful debut campaign and help the team achieve promotion. However, his involvement in the 2020–21 season was limited by injuries and competition for places, restricting him to 17 league appearances and 3 goals before a deadline-day loan move to Newport County on 1 February 2021 until the end of the campaign.[1][44] During the loan at Newport, he made 19 appearances and scored 2 goals in League Two.[1] During his time at Mansfield, he made 56 appearances in total across all competitions, scoring 19 goals.[15] Mansfield released Maynard at the end of the 2020–21 season on 11 May 2021, alongside several other players, as part of their squad rebuild.[45]Tranmere Rovers
On 31 August 2021, Nicky Maynard signed a one-year contract with Tranmere Rovers, keeping him at the club until the end of the 2021–22 season.[46] The 34-year-old striker, who had previously been on loan at Newport County from Mansfield Town during the prior campaign, opted for Tranmere despite receiving offers from League One clubs.[47] Manager Micky Mellon highlighted Maynard's experience and scoring record, noting his potential to contribute goals and mentor younger forwards in the squad.[47] Maynard wore squad number 18 during his time at Prenton Park.[48] In the 2021–22 League Two season, he made 10 appearances, starting 3 matches and accumulating 344 minutes on the pitch.[49] He scored his sole goal for the club in a 2–0 victory over Barrow on 26 December 2021, marking his first League Two strike for Tranmere and helping the team climb into the top three.[50] Maynard received one yellow card but no red cards during his stint.[49] His contract expired at the season's end, and he was among the players released by Tranmere in May 2022 as part of the club's squad overhaul.[51]Macclesfield
Maynard joined Macclesfield FC on August 4, 2022, signing as a free agent from Tranmere Rovers ahead of the 2022/23 season in the Northern Premier League West Division.[52][53] At 35 years old and hailing from nearby Cheshire, the veteran forward brought extensive experience from his professional career, including over 490 appearances and 150 goals across clubs like Crewe Alexandra and Bristol City.[52] During his tenure, Maynard became a key figure in Macclesfield's attack, scoring 20 goals in 42 appearances across all competitions as the team secured promotion by winning the league title.[53][54] His contributions helped the Silkmen achieve a dominant season, finishing at the top of the table and earning advancement to the Northern Premier League Premier Division.[14] On April 16, 2023, Maynard announced his retirement from professional football via social media, concluding a career spanning nearly two decades just weeks before the end of the promotion-winning campaign.[53][55] He departed as one of the club's top scorers for the season, reflecting on the achievement of winning silverware in his final year.[14]Winsford Town
In August 2023, Nicky Maynard signed for Winsford Town, a club in the Cheshire Football League Premier Division, marking a return to his hometown of Winsford after a professional career spanning multiple leagues.[56][2] Maynard made an immediate impact upon joining, scoring on his debut in a 3-1 league defeat to Clay Brow FC at Winsford Academy.[56] His goal provided the team's only response in the match, showcasing his finishing ability despite the loss, which came after Winsford Town's earlier season wins of 4-0 and 3-0 against St Helens Town.[56] As of the end of the 2023-24 season, Maynard had featured in 13 matches for Winsford Town, contributing 6 goals and 1 assist while accumulating 780 minutes of play in the Cheshire Football League.[15] He remains with the club into the 2025-26 season, continuing to play as a centre-forward in the ninth tier of English football.[57]Professional attributes
Playing style
Nicky Maynard is recognized as a direct and clinical striker who excels in making intelligent runs in behind defenses to capitalize on scoring opportunities.[58] His style emphasizes clever movement, often described as that of a "fox in the box," allowing him to position himself effectively for poacher's finishes inside the penalty area.[59] Maynard has highlighted his preference for direct play, noting that he likes to exploit spaces behind the backline rather than dropping deep to receive the ball, which differentiates him from more hold-up oriented forwards.[58] A key aspect of Maynard's game is his finishing prowess, with strengths in both close-range tap-ins and more spectacular efforts from distance. He has been praised as a "fantastic finisher" capable of scoring "scruffy goals from a yard" or strikes from 30 yards out, demonstrating versatility in his goal-scoring repertoire.[5] Statistical analysis underscores his proficiency in finishing and long shots, while his headed attempts highlight a solid aerial presence despite his 180 cm height.[60] Maynard's approach to the game is team-oriented; he makes persistent runs even when not receiving the ball for extended periods, prioritizing space creation for teammates over individual frustration.[58] Maynard's style also incorporates a liking for long balls into the channels, aligning with his direct profile, though he contributes minimally to defensive duties or passing play.[60] Managers have noted his quickness over the top and threat from various positions in the box, making him a reliable goalscorer and mentor for younger attackers.[61] In self-assessment, he describes himself as a "hungry" and "eager" goalscorer who reflects on performances to refine decision-making in key moments.[62]Injury history
Nicky Maynard's professional career was significantly hampered by recurring knee injuries, particularly affecting his time at higher levels of English football. Early in his breakthrough season with Crewe Alexandra, he suffered a broken leg on the opening day of the 2007–08 campaign, fracturing his fibula during a 2–1 win against Brighton and Hove Albion on 11 August 2007, which sidelined him for three to four months.[63][64] This injury disrupted his development at the club, limiting his appearances and contributing to Crewe's relegation from League One that season. After transferring to Bristol City in 2008, Maynard enjoyed a prolific spell but encountered another major setback in pre-season 2010. He sustained a knee injury during training at Ashton Gate in July 2010, requiring surgery in August that kept him out until February 2011, missing over half the 2010–11 Championship season and restricting him to just 13 appearances.[14][65][66] Despite scoring six goals upon his return, the injury influenced contract negotiations and interest from clubs like Leicester City and Southampton, ultimately leading to his approximately £2 million move to West Ham United in January 2012.[14][16][67] Maynard's most devastating injury occurred shortly after joining Cardiff City for an estimated £2.5 million in August 2012.[23] In his third appearance for the club, he tore his anterior cruciate ligament (ACL) in his right knee during a 2–0 win over Ipswich Town on 15 September 2012, being stretchered off in the second half.[68][69] Scans confirmed the rupture on 20 September, ruling him out for six to nine months and limiting him to just four league appearances (three starts) in Cardiff's 2012–13 promotion-winning season.[69][1][70] He made a substitute return in May 2013 against Hull City but faced a potential setback with knee concerns in March 2013 during rehabilitation, though he ultimately recovered in time for the Premier League.[25][71] This ACL tear profoundly impacted his Cardiff tenure, restricting him to 14 total appearances across two seasons and prompting loans to Wigan Athletic and Reading before his release in 2015.[14][72] In the latter stages of his career, spanning loans and moves to lower-tier clubs like Milton Keynes Dons, Aberdeen, Bury, Mansfield Town, Tranmere Rovers, and Macclesfield Town, Maynard avoided major injuries but dealt with occasional minor issues. A brief absence of four days in December 2017 while on loan at Aberdeen was recorded, though details on the nature remain unspecified.[73] These later setbacks were less severe, allowing him to contribute goals and experience before retiring from professional football in April 2023 at age 36, though he briefly continued in semi-professional football with Winsford United, citing the cumulative toll of earlier injuries on his physical condition.[14][55][2]Personal life
Family
Nicky Maynard is of Guyanese descent through his grandparents, which made him eligible to represent the Guyana national football team.[74][75] He married Tara Maynard, an influencer and former model.[76][77] The couple has two sons: Camden, born in 2011, and Trey, born in 2013.[77][76]Current activities
Following his retirement from professional football at the end of the 2022–23 season, Maynard signed with Winsford United of the Cheshire Football League in August 2023.[56] He remains part of the club's squad for the 2025–26 season, playing as a centre-forward.[2] Maynard has described his involvement with Winsford as a way to stay fit and enjoy the game at a lower level alongside friends, following the end of his full-time professional career.[4] Outside of football, Maynard focuses on family life with his wife Tara and their two sons, emphasizing the importance of spending time with them after years in the professional game.[4]Career summary
Statistics
Nicky Maynard's professional football career encompassed over 490 appearances across various English and Scottish leagues, primarily as a centre-forward, where he scored over 160 goals in all competitions. His statistics reflect a journeyman career marked by prolific scoring in lower tiers after early promise in the Championship, with notable contributions at clubs like Bristol City and Bury. Comprehensive records indicate 41 assists alongside his goals, though tracking was inconsistent in earlier seasons. Data excludes youth and amateur appearances prior to his Crewe Alexandra debut in 2006.[15] The table below summarizes his appearances and goals in domestic league matches by club, drawn from verified records; cup competitions added approximately 35 additional appearances and 15 goals across his career.[1]| Club | League Appearances | League Goals |
|---|---|---|
| Crewe Alexandra | 59 | 32 |
| Bristol City | 125 | 45 |
| West Ham United | 14 | 2 |
| Cardiff City | 22 | 2 |
| Wigan Athletic | 16 | 4 |
| Milton Keynes Dons | 66 | 8 |
| Aberdeen | 18 | 0 |
| Bury | 37 | 20 |
| Mansfield Town | 50 | 17 |
| Newport County | 19 | 2 |
| Tranmere Rovers | 10 | 1 |